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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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The marketshare data for external disk systems has been released by IDC for 4Q09. Overall, the market dropped 0.7 percent, comparing 4Q09 versus 4Q08. While EMC was quick to remind everyone that they were able to [maintain their #1 position] in the storage subset of "external disk systems", with the same 23.7 percent marketshare they had back in 4Q08 and revenues that were essentially flat, the real story concerns the shifts in the marketplace for the other major players. IBM grew revenue 9 percent, putting it nearly 5 points of marketshare ahead of HP. HP revenues dropped 7 percent, moving it further behind. Not mentioned in the [IBM Press Release] were NetApp and Dell, neck and neck for fourth place, with NetApp gaining 16.8 percent in revenues, while Dell dropped 13.5 percent. Both NetApp and Dell now have about 8 percent marketshare each. These top five storage vendors represent nearly 70 percent of the marketshare.
Given that HP is IBM's number one competitor, not just in storage but all things IT, this was a major win. Bob Evans from InformationWeek interviews my fifth-line manager, IBM executive Rod Adkins [IBM Claims Hardware Supremacy] where he shares his views and opinions about HP, Oracle-Sun, Cisco and Dell.
I'll add my two cents on what's going on:
Shift in Servers causes Shift in Storage
Hundreds of customers are moving away from HP and Sun over to IBM servers, and with it, are chosing IBM's storage offerings as well. IBM's rock-solid strategy (which I outlined in my post [Foundations and Flavorings]) has helped explain the different products and how they are positioned. HP's use of Itanium processors, and Sun's aging SPARC line, are both reasons enough to switch to IBM's lastest POWER7 processors, running AIX, IBM i (formerly i5/OS) and Linux operating systems.
Thunder in the Clouds
Some analysts predict that by 2013, one out of five companies won't even have their own IT assets. IBM supports all flavors of private, public and hybrid cloud computing models. IBM has its own strong set of offerings, is also the number one reseller of VMware, and has cloud partnerships with both Google and Amazon. HP and Microsoft have recently formed an alliance, but they have different takes on cloud computing. HP wants to be the "infrastructure" company, but Microsoft wants to focus on its ["three screens and a public cloud"] strategy. Microsoft has decided not to make its Azure Cloud operating system available for private cloud deployments. By contrast, IBM can start you with a private cloud, then help you transition to a hybrid cloud, and finally to a public cloud.
In the latest eX5 announcement, IBM's x86-based servers can run 78 percent more virtual machines per VMware license dollar. This will give IBM an advantage as HP shifts from Itanium to an all x86-based server line.
Network Attached Storage
There seems to be a shift away from FC and iSCSI towards NAS and FCoE storage networking protocols. This bodes bad for HP's acquisition of LeftHand, and Dell's acquisition of EqualLogic. IBM's SONAS for large deployments, and N series for smaller deployments, will compete nicely against HP's StorageWorks X9000 system.
Storage on Paper no longer Eco-friendly
HP beats IBM when you include consumer products like printers, which some might consider "Storage on Paper". At IBM, we often joke that 96 percent of HP's profits come from over-priced ink cartridges. With the latest focus on the environment, people are printing less. I have been printing less myself, setting my default printer to generate a PDF file instead. There are several tools available for this, including [CutePDF] and [BullZip]. As IBM employees switch from Microsoft Office to IBM's [Lotus Symphony], it has built-in "export-to-PDF" capability as well. People are also going to their local OfficeMax or CartridgeWorld to get their cartridges refilled, rather than purchase new ones. That has to be hurting HP's bottom line.
Don't Forget About Storage Management
The leading storage management suites today are IBM's Tivoli Storage Productivity Center and EMC's Control Center. HP's Storage Essentials doesn't quite beat either of these, and management software is growing in importance to more and more customers.
This week I got a comment on my blog post [IBM Announces another SSD Disk offering!]. The exchange involved Solid State Disk storage inside the BladeCenter and System x server line. Sandeep offered his amazing performance results, but we have no way to get in contact with him. So, for those interested, I have posted on SlideShare.net a quick five-chart presentation on recent tests with various SSD offerings on the eX5 product line here:
A long time ago, perhaps in the early 1990s, I was an architect on the component known today as DFSMShsm on z/OS mainframe operationg system. One of my job responsibilities was to attend the biannual [SHARE conference to listen to the requirements of the attendees on what they would like added or changed to the DFSMS, and ask enough questions so that I can accurately present the reasoning to the rest of the architects and software designers on my team. One person requested that the DFSMShsm RELEASE HARDCOPY should release "all" the hardcopy. This command sends all the activity logs to the designated SYSOUT printer. I asked what he meant by "all", and the entire audience of 120 some attendees nearly fell on the floor laughing. He complained that some clever programmer wrote code to test if the activity log contained only "Starting" and "Ending" message, but no error messages, and skip those from being sent to SYSOUT. I explained that this was done to save paper, good for the environment, and so on. Again, howls of laughter. Most customers reroute the SYSOUT from DFSMS from a physical printer to a logical one that saves the logs as data sets, with date and time stamps, so having any "skipped" leaves gaps in the sequence. The client wanted a complete set of data sets for his records. Fair enough.
When I returned to Tucson, I presented the list of requests, and the immediate reaction when I presented the one above was, "What did he mean by ALL? Doesn't it release ALL of the logs already?" I then had to recap our entire dialogue, and then it all made sense to the rest of the team. At the following SHARE conference six months later, I was presented with my own official "All" tee-shirt that listed, and I am not kidding, some 33 definitions for the word "all", in small font covering the front of the shirt.
I am reminded of this story because of the challenges explaining complicated IT concepts using the English language which is so full of overloaded words that have multiple meanings. Take for example the word "protect". What does it mean when a client asks for a solution or system to "protect my data" or "protect my information". Let's take a look at three different meanings:
The first meaning is to protect the integrity of the data from within, especially from executives or accountants that might want to "fudge the numbers" to make quarterly results look better than they are, or to "change the terms of the contract" after agreements have been signed. Clients need to make sure that the people authorized to read/write data can be trusted to do so, and to store data in Non-Erasable, Non-Rewriteable (NENR) protected storage for added confidence. NENR storage includes Write-Once, Read-Many (WORM) tape and optical media, disk and disk-and-tape blended solutions such as the IBM Grid Medical Archive Solution (GMAS) and IBM Information Archive integrated system.
The second meaning is to protect access from without, especially hackers or other criminals that might want to gather personally-identifiably information (PII) such as social security numbers, health records, or credit card numbers and use these for identity theft. This is why it is so important to encrypt your data. As I mentioned in my post [Eliminating Technology Trade-Offs], IBM supports hardware-based encryption FDE drives in its IBM System Storage DS8000 and DS5000 series. These FDE drives have an AES-128 bit encryption built-in to perform the encryption in real-time. Neither HDS or EMC support these drives (yet). Fellow blogger Hu Yoshida (HDS) indicates that their USP-V has implemented data-at-rest in their array differently, using backend directors instead. I am told EMC relies on the consumption of CPU-cycles on the host servers to perform software-based encryption, either as MIPS consumed on the mainframe, or using their Powerpath multi-pathing driver on distributed systems.
There is also concern about internal employees have the right "need-to-know" of various research projects or upcoming acquisitions. On SANs, this is normally handled with zoning, and on NAS with appropriate group/owner bits and access control lists. That's fine for LUNs and files, but what about databases? IBM's DB2 offers Label-Based Access Control [LBAC] that provides a finer level of granularity, down to the row or column level. For example, if a hospital database contained patient information, the doctors and nurses would not see the columns containing credit card details, the accountants would not see the columnts containing healthcare details, and the individual patients, if they had any access at all, would only be able to access the rows related to their own records, and possibly the records of their children or other family members.
The third meaning is to protect against the unexpected. There are lots of ways to lose data: physical failure, theft or even incorrect application logic. Whatever the way, you can protect against this by having multiple copies of the data. You can either have multiple copies of the data in its entirety, or use RAID or similar encoding scheme to store parts of the data in multiple separate locations. For example, with RAID-5 rank containing 6+P+S configuration, you would have six parts of data and one part parity code scattered across seven drives. If you lost one of the disk drives, the data can be rebuilt from the remaining portions and written to the spare disk set aside for this purpose.
But what if the drive is stolen? Someone can walk up to a disk system, snap out the hot-swappable drive, and walk off with it. Since it contains only part of the data, the thief would not have the entire copy of the data, so no reason to encrypt it, right? Wrong! Even with part of the data, people can get enough information to cause your company or customers harm, lose business, or otherwise get you in hot water. Encryption of the data at rest can help protect against unauthorized access to the data, even in the case when the data is scattered in this manner across multiple drives.
To protect against site-wide loss, such as from a natural disaster, fire, flood, earthquake and so on, you might consider having data replicated to remote locations. For example, IBM's DS8000 offers two-site and three-site mirroring. Two-site options include Metro Mirror (synchronous) and Global Mirror (asynchronous). The three-site is cascaded Metro/Global Mirror with the second site nearby (within 300km) and the third site far away. For example, you can have two copies of your data at site 1, a third copy at nearby site 2, and two more copies at site 3. Five copies of data in three locations. IBM DS8000 can send this data over from one box to another with only a single round trip (sending the data out, and getting an acknowledgment back). By comparison, EMC SRDF/S (synchronous) takes one or two trips depending on blocksize, for example blocks larger than 32KB require two trips, and EMC SRDF/A (asynchronous) always takes two trips. This is important because for many companies, disk is cheap but long-distance bandwidth is quite expensive. Having five copies in three locations could be less expensive than four copies in four locations.
Fellow blogger BarryB (EMC Storage Anarchist) felt I was unfair pointing out that their EMC Atmos GeoProtect feature only protects against "unexpected loss" and does not eliminate the need for encryption or appropriate access control lists to protect against "unauthorized access" or "unethical tampering".
(It appears I stepped too far on to ChuckH's lawn, as his Rottweiler BarryB came out barking, both in the [comments on my own blog post], as well as his latest titled [IBM dumbs down IBM marketing (again)]. Before I get another rash of comments, I want to emphasize this is a metaphor only, and that I am not accusing BarryB of having any canine DNA running through his veins, nor that Chuck Hollis has a lawn.)
As far as I know, the EMC Atmos does not support FDE disks that do this encryption for you, so you might need to find another way to encrypt the data and set up the appropriate access control lists. I agree with BarryB that "erasure codes" have been around for a while and that there is nothing unsafe about using them in this manner. All forms of RAID-5, RAID-6 and even RAID-X on the IBM XIV storage system can be considered a form of such encoding as well. As for the amount of long-distance bandwidth that Atmos GeoProtect would consume to provide this protection against loss, you might question any cost savings from this space-efficient solution. As always, you should consider both space and bandwidth costs in your total cost of ownership calculations.
Of course, if saving money is your main concern, you should consider tape, which can be ten to twenty times cheaper than disk, affording you to keep a dozen or more copies, in as many time zones, at substantially lower cost. These can be encrypted and written to WORM media for even more thorough protection.
Well, it's Tuesday again, and that means IBM announcements! Right on the heels of our big storage launch on February 9, today IBM announced some exciting options for its modular disk systems. Let's take a look:
2TB SATA-II drives
That's right, you can now DOUBLE your capacity with 2TB SATA type-II drives on the DS3950, DS4200, DS4700, DS5020, DS5100 and DS5300 disk controllers, as well as the DS4000 EXP420, EXP520, EXP810, EXP5000 and EXP5060 expansion drawers. Here are the Announcement Letters for the [HVEC] and [AAS] ordering systems.
300GB Solid State Drives
IBM also announces 300GB solid state drives (SSD) for the DS5100 and DS5300. These are four times larger than the 73GB drives IBM offered last year, for those workloads that need high read IOPS such as Online Transaction Processing (OLTP) and Enterprise Resource Planning (ERP) applications. Here is the [Announcement Letter].
New N series model N3400
For customers that need less than the minimum 21TB that our IBM Scale-Out Network Attach Storage (SONAS) can provide, IBM offers the new N3400 unified storage disk system, with support for NFS, CIFS, iSCSI and FCP. This is a 2U high 12 drive model that can be expanded up to 136 drives, basically doubling all the stats from last year's N3300 model. Fellow blogger, Rich Swain (IBM), does a great job recapping the speeds and feeds over on his blog [News and Information about IBM N series].
It also appears that the reports and rumors of the death of the DS6800 are premature. Don't believe misleading statements from competitors, such as those found written by fellow blogger BarryB (EMC), aka "the Storage Anarchist", in his latest post [Bring Out Your Dead] showing a cute little tombstone with "Feb 2010" on the bottom. Actually, if he had bothered to read IBM's [Announcement Letter], he would have realized that IBM plans to continue to sell these until June. Of course, IBM will continue to support both new and existing DS6800 customers for many years to come.
Technically, BarryB does not make any factually incorrect statements for me to correct on his blog. The idea that a product is "dead" is, of course, just opinion, and competitors poke fun at each others' announcements every day. One could argue that the EMC V-Max was "dead" after the ITG whitepaper [Cost/Benefit Case for IBM XIV Storage System - Comparing Costs for IBM XIV and EMC V-Max Systems] demonstrated that the IBM XIV cost 63 percent less than a comparable EMC V-Max over the life of three years total cost of ownership (TCO) back in July 2009. The comparison was made with data from clients in a variety of industries including manufacturing, health care, life sciences, telecommunications, financial services, and the public sector. This could explain why so many EMC customers are buying or investigating the IBM XIV and the rest of the IBM storage portfolio.
The technology industry is full of trade-offs. Take for example solar cells that convert sunlight to electricity. Every hour, more energy hits the Earth in the form of sunlight than the entire planet consumes in an entire year. The general trade-off is between energy conversion efficiency versus abundance of materials:
Get 9-11 percent efficiency using rare materials like indium (In), gallium (Ga) or cadmium (Cd).
Get only 6.7 percent efficiency using abundant materials like copper (Cu), tin (Sn), zinc (Zn), sulfur (S), and selenium (Se)
A second trade-off is exemplified by EMC's recent GeoProtect announcement. This appears similar to the geographic dispersal method introduced by a company called [CleverSafe]. The trade-off is between the amount of space to store one or more copies of data and the protection of data in the event of disaster. Here's an excerpt from fellow blogger Chuck Hollis (EMC) titled ["Cloud Storage Evolves"]:
"Imagine a average-sized Atmos network of 9 nodes, all in different time zones around the world. And imagine that we were using, say, a 6+3 protection scheme.
The implication is clear: any 3 nodes could be completely lost: failed, destroyed, seized by the government, etc.
-- and the information could be completely recovered from the surviving nodes."
For organizations worried about their information falling into the wrong hands (whether criminal or government sponsored!), any subset of the nodes would yield nothing of value -- not only would the information be presumably encrypted, but only a few slices of a far bigger picture would be lost.
Seized by the government?falling into the wrong hands? Is EMC positioning ATMOS as "Storage for Terrorists"? I can certainly appreciate the value of being able to protect 6PB of data with only 9PB of storage capacity, instead of keeping two copies of 6PB each, the trade-off means that you will be accessing the majority of your data across your intranet, which could impact performance. But, if you are in an illicit or illegal business that could have a third of your facilities "seized by the government", then perhaps you shouldn't house your data centers there in the first place. Having two copies of 6PB each, in two "friendly nations", might make more sense.
(In reality, companies often keep way more than just two copies of data. It is not unheard of for companies to keep three to five copies scattered across two or three locations. Facebook keeps SIX copies of photographs you upload to their website.)
ChuckH argues that the governments that seize the three nodes won't have a complete copy of the data. However, merely having pieces of data is enough for governments to capture terrorists. Even if the striping is done at the smallest 512-byte block level, those 512 bytes of data might contain names, phone numbers, email addresses, credit cards or social security numbers. Hackers and computer forensics professionals take advantage of this.
You might ask yourself, "Why not just encrypt the data instead?" That brings me to the third trade-off, protection versus application performance. Over the past 30 years, companies had a choice, they could encrypt and decrypt the data as needed, using server CPU cycles, but this would slow down application processing. Every time you wanted to read or update a database record, more cycles would be consumed. This forced companies to be very selective on what data they encrypted, which columns or fields within a database, which email attachments, and other documents or spreadsheets.
An initial attempt to address this was to introduce an outboard appliance between the server and the storage device. For example, the server would write to the appliance with data in the clear, the appliance would encrypt the data, and pass it along to the tape drive. When retrieving data, the appliance would read the encrypted data from tape, decrypt it, and pass the data in the clear back to the server. However, this had the unintended consequences of using 2x to 3x more tape cartridges. Why? Because the encrypted data does not compress well, so tape drives with built-in compression capabilities would not be able to shrink down the data onto fewer tapes.
(I covered the importance of compressing data before encryption in my previous blog post
[Sock Sock Shoe Shoe].)
Like the trade-off between energy efficiency and abundant materials, IBM eliminated the trade-off by offering compression and encryption on the tape drive itself. This is standard 256-bit AES encryption implemented on a chip, able to process the data as it arrives at near line speed. So now, instead of having to choose between protecting your data or running your applications with acceptable performance, you can now do both, encrypt all of your data without having to be selective. This approach has been extended over to disk drives, so that disk systems like the IBM System Storage DS8000 and DS5000 can support full-disk-encryption [FDE] drives.