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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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Last month, I presented at the "IBM Technical University" event in beautiful Atibaia, Brazil. Here is my recap of the event.
Marcelo Porto, IBM General Manager for Brazil and Client Unit Executive for Retail
What a great way to start a conference! Marcelo asked if everyone was comfortable? Everyone cheered in the affirmative.
He then said "Well, not for long. We will take you out of your comfort zone! You will disrupt yourself, and disrupt your companies. You will learn about new technologies and solutions that will make you very uncomfortable."
He explained how everything is virtual, specifically the three companies Airbnb, Waze, Uber. All of these three have new transformational business models, and he suggested all companies should follow suit.
He then said people need to be focused on four things:
Adopting an "agile attitude"
Act like you own the company
Don't cling to the past
Have the courage to re-invent yourself and your company
Frank Koja, IBM Vice President for Sales, Enterprise Systems Hardware
(Managers and business leaders could probably raise this percentage considerably if they talked to their employees before making decisions, but that's another blog post!)
Frank showed a video of an IBM client, Plenty of Fish (POF). This is a worldwide dating site with three million POF members in Brazil. They now process over 30,000 requests and/or messages per minute. FlashSystem connected to 30 servers makes that possible.
OpenPower consortium started with just 5 companies in 2014 for technology collaboration. Today, 250 members across 26 countries in six continents collaborate to make POWER technology as ubiquitous a commodity as Intel x86.
Frank then switched to "Business models" innovation. Out of the audience of about 800 people, only 10 raised their hands that have heard of Blockchain (he asked IBMers not to raise their hands, as all IBMers have heard of Blockchain!).
Frank feels that Blockchain is the most disruptive innovation since Internet banking. Blockchain affects supply chain, finance, insurance, shipping logistics, customs inspections, and government registrations.
A video showed a woman from Everledger, which uses Blockchain for shipping diamonds. IBM offers Blockchain on LinuxOne mainframe servers.
Hybrid Cloud is point of no return, including Local, Dedicated and Public clouds. Frank feels we need to cloudify all business processes.
Mauro Angelo, IBM Enterprise Strategy & Industry Solutions Director
Mauro explained that ideas are turned into inventions, and inventions are put to good use to bring forth innovations.
If your business is not cognitive you are a full era behind. Machine learning is not knew. IBM DeepBlue beat Grandmaster in Chess tournament back in 1997.
Mauro then focused on eight specific trends:
Systems of Engagement (SoE)
This is the combination of Mobile applications and Social business. IBM invited the first smartphone, the Simon, back in 1994. Apple's iPhone came later in 2007. Pokemon Go is example of augmented reality.
Cloud offers new service and location models. IBM [SoftLayer], [Bluemix], and [Kenexa] are a few examples.
There have been a lot of enhancements in this space, including Natural Language Processing (NLP), visual recognition, even smell recognition. Cognitive solutions can also identify the appropriate context, such as GPS location. And Cognitive solutions can interact with users to ask for clarifications. It can process "Big Data", the collection of non-structured data that normal Relational Database Management Systems (RDBMS) do not touch. Finally, they can learn, something often referred to as "Machine Learning".
In 2011, IBM Watson beat two humans at the TV show game Jeopardy! Today, [Dino, a toy from CogniToys] provides Watson-like capabilities to children.
Mauro got one for his daughter. She naturally interacts with toy. "How much does an elephant weigh?" she asks. "It depends on the elephant, but a fully grown elephant weighs more than 2,000 kilos" it responds. That's cool.
Wearables like Fitbit can track blood pressure, minutes of exercise, total steps walked. IBM helped Under Armour company develop an app in this space.
Eliminates middlemen or trusted third party (TTP). The hotel chain, Hilton, is testing out a robot called Pepper, which can use Blockchain to book tennis courts.
These are technologies thinner than a strand of hair, measured in nanometers. The focus is to develop stronger, lighter materials, and macromolecules for life sciences for medicine delivery.
Mass customization meets personalization and fast design prototypes. This is not just limited to plastic, but also metal, paper, wood, biomaterials, ceramics, food, and even cement.
Cement? That's right. A Chinese company prints houses using a cement 3D printer. In a country of over one billion people, this company has figured out how to build houses without human laborers.
Internet of Things (IoT)
Olli, a 12-person self-driving bus, is the brainchild of Local Motors. They are testing it out in National Harbor, and hope to roll it out to cities like Copenhagen, Miami, and Las Vegas.
Luis Liguori, IBM Distinguished Engineer and CTO for IBM Brazil
What does IBM mean by "Digital transformation?" What separates success from failure? Developed countries from less developed countries?
Is it culture? Whether people focus on the long term, or just the short term? Does the culture encourage you to foresee the future, and adapt accordingly? Does the culture encourage you to be brave and bold? Do you hide behind Business case return on investments (ROI)? Does your culture consider conflict to be good or bad? The answer: Good!
Does your company have a purpose? When humans no longer serve purpose, they die. The same is true for companies. He said the secret to success is the four "R's" -- Relevant, Resources, Reputation and Rigor.
For example, in 1996, the Kodak was ranked the 4th largest, it filed bankruptcy in 2012 because it was no longer relevant.
Consider Samsung. Samsung has lost its reputation with the latest "Samsung Galaxy Note7" fiasco of exploding batteries!
Airbnb is an example of Digital Transformation. Who knew that there were lots of people who wanted to rent out their bedrooms and bathrooms to strangers!
Luis feels that successful companies are either born digital, or transforming to digital. Industries are merging. Lines are blurring between industries. The latest acquisition between AT&T and Time Warner is an example.
Cognitive brings intelligence to decision making. For example, Watson health has been put to task to focus on Leukemia. In one case, Watson was able to [pinpoint a rare form of Leukemia] that had misdiagnosed and being treated incorrectly with little effect.
Why cognitive? Because human beings cannot read or remember as well as computers. There are thousands of peer-reviewed articles published every day. People are afraid to act to avoid mistakes. Computers are fearless.
Did you know that Brazil celebrates "Black Friday"? There is no "Thanksgiving" in Brazil, but retailers liked the idea of having people stand outside in the middle of the night to start their Christmas shopping! A few years ago, there were [a few problems], but in most recent years, it has shown to help [boost retail sales.] Based on these initial purchases, Watson can be used to help drive the rest of the Christmas retail season.
Watson can analyze personality based on social media writings. The world will be taken over by digital natives. The last century was focused inward, or "ego-centric", but in this 21st century, we will be focused outward, towards a complete "ecosystem".
Who are your competitors? Are they the companies that make products and services similar to yours? No! They are the companies that are competing for your customer's time and attention.
While I speak English and Spanish fluently, my Brazilian Portuguese is terribly rusty. We had several rooms with a pair of real-time translators. I presented the following:
Software Defined Storage -- Why? What? How?
The Pendulum Swings Back -- Understanding Converged and Hyperconverged Environments
IBM Spectrum Scale for File and Object Storage
IBM Storage integration with OpenStack
Introduction to IBM Cloud Object Storage System and its Applications (powered by Cleversafe)
IBM's Cloud Storage Options
All of my sessions were well received, and well attended!
Photo by Dominique Salomon,
IBM Certified IT Specialist
On Wednesday night, we had a nice pool-side reception. Beers, Caiparinhas, and Caiparoskies. Caiparinhas combine a sugarcane juice-based distilled alcohol called cachaça with muddled limes and added sugar. Caiparoskies combined vodka with muddled kiwi fruit.
(Many of the IBMers from United States skipped this event to get dinner early, so they could then come back in time to watch the third and final US Presidential Debate. Because of the time zone changes, this didn't start til 11:00pm, so they could have easily attended the event and had dinner, with plenty of time to spare!)
There was also a live band! This three part band had two guitarists and one lead singer. The lead singer also did maracas and drums while singing. They covered both English and Portuguese language songs.
Rodrigo Giaffredo, IBM Engagement Catalyst
Rodrigo gave the closing session. Wearing jeans and sneakers, he reminded me of the casual storytelling style of Jeff Jonas. He organized his stories around four points:
Consider the battle between Twitter vs. Pownce in 2007. Twitter won because it offered better ways to limit what you read, or who you communicate to, through methods like Hashtags, groups, etc.
Henry Ford disrupted transportation. He realized that Time and space is money. However, as he famously said "If I asked people what they wanted, they would have said faster horses!"
Today the challenge is processing data faster. The company that is able to process faster has economic advantage.
Strong ideas focus on user needs. Weak ideas are tactical and features. Consider the [Hippo Roller]. For centuries, African women and children carried water from far away wells either on their hands on or their heads. Much of it would fall out during the long walks. The Hippo Roller holds 90 liters (about 24 gallons) and rolls easily over rough terrain.
Rodrigo showed an graph. On the y-axis was "Importance" and the x-axis "Feasibility". Solutions in the upper right corner are obvious choices. Solutions in the upper left, important but not very feasible, are considered "big bets". Solutions in the lower right, feasible but not very important, he labeled "amenities".
Most designers, architects and developers know that the later the error is found, the more expensive it is to fix. A prototype is worth a thousand meetings.
Take the company Zappos, which sells shoes online over the Internet. The founder, Nick Swinmurn, tried to get investors, getting a typical response: "What are you drinking?" (In USA, we would ask what are you smoking, but this is the way the Brazilians say it.)
With no investors, Nick built a simple website, took pictures of shoes, and fulfilled orders by purchasing the shoes from local San Francisco retailers and shipping them to the clients.
Nick started this in 1999, and finally got some $20 Million USD in funding in 2004. His simple prototype allowed him to focus on post sales support. Zappos was recognized as having the best call center, moving his operations to Las vegas, NV.
Consider the challenges of urban mobility.
Both methods eventually result in a car, but the agile prototypes allow for more effective experimental milestones.
As for Zappos, its prototype proved successful. Amazon acquired them for $1.2 Billion USD in 2009.
It is that simple: Understand, explore, prototype, and evaluate. IBM has adopted "Design Thinking" across its development organizations to better meet the needs of the marketplace.
Overall, it was a delightful event. It is nearly summer down in the Southern hemisphere, so a bit warm and humid. The attendees were all looking forward to a turn-around in the Brazilian economy, and the business opportunities that brings.
Well it's Tuesday again, and you know what that means? IBM announcements!
Today, IBM announced a few things related to storage.
IBM Spectrum Copy Data Management
This new member of the IBM Spectrum Storage family helps manage all of those snapshot and FlashCopy images made to support DevOps, data protection, disaster recovery, and Hybrid Cloud computing environments.
The software automates the creation and catalog the copy data on existing storage infrastructure, such as snapshots, vaults, clones, and replicas. This can be especially useful with Oracle, Microsoft SQL server, and other databases that are often copied to support application development, testing, and data protection.
Initially, the following storage devices are supported:
IBM storage systems running IBM Spectrum Virtualize™ Software V7.3, and later, including IBM SAN Volume Controller, IBM Storwize®, and IBM FlashSystem® V9000
Storage systems running IBM Spectrum Accelerate™ 11.5.3, and later, including IBM FlashSystem A9000, A9000R, and IBM XIV® and the Supermicro Hyperconverged Appliance
IBM SKLM is IBM's lead offering for creating and managing encryption keys used by various Flash, Disk, Tape and SAN products.
This software release enhances the separation of duties for better alignment with regulatory requirements, simplifying the administrative access, LDAP integration, and device certificate TrustStore management. Device-group key import and export improves the flexibility in key management across multiple organizations.
For those using Hardware Security Modules [HSM], this software now offers HSM-based backup and restore of the encryption key database.
IBM is also enhancing its support of the Key Management Interoperability Protocol [KMIP], an industry standard to support encryption keys and the products that use them. This release now supports integration with any KMIP-compliant device from any vendor, including the introduction of KMIP Opaque and Suite B profiles.
IBM Storage Networking MDS 9000 24/10-port SAN Extension Module
The new MDS 9000 24/10-port SAN Extension Module is supported on MDS 9700 Series Multilayer SAN Fabric Directors. It supports 24 Fibre Channel Ports (auto-negotiating 2/4/8/10/16 Gbps), eight (1/10) GbE Fibre Channel over IP (FCIP) for long-distance replication, and two 40 GbE FCIP ports.
The modules support virtual SAN (VSAN), Hardware-based encryption to help secure sensitive traffic with Internet Protocol Security (IPsec), and hardware-based compression to dramatically enhance performance for both high-speed and low-speed links. This can help reduce costs for long-distance replication over expensive WAN infrastructure.
Two years ago, the folks at University of Toronto asked me to help their graduate students build a "Watson" running entirely on IBM SoftLayer to see if this would be a worthwhile class project. Needless to say, it was more difficult than they expected, but we managed to pull it off during that summer, able to answer a handful of simple questions from a single page corpus.
Last month, [Industry Leaders Establish Partnership on AI], combining the talents from Amazon, DeepMind/Google, Facebook, IBM and Microsoft, to form a non-profit to explore best practices and ethical questions related to Watson and other Artificial Intelligence applications.
Since data is at the core of any Artificial Intelligence, IBM is pleased to announce today that IBM Cloud Object Storage System is now available on IBM SoftLayer. This is based on the Cleversafe technology IBM acquired last year.
While other cloud service providers have offered data storage in the cloud, this new offering also allows hybrid configurations with geographically dispersed erasure coding. Unlike RAID which protects against the loss of one or two drives, erasure coding can protect against a larger number of concurrent failures. For example, using an Information Dispersal Algorithm of "7+5", where seven pieces of data are encoded on twelve independent disks, the system can lose up to five disk drives without losing any data.
Click graphic to view larger
Combining this with Geographically Dispersed Configuration across three or more sites means that you can lose an entire data center, four of the twelve disks, and still have instant full access to all of your data from eight drives at the other locations. In the graphic, you see two on-premise data centers combined with a third location in IBM SoftLayer.
Today, I met with Teresa Ferraro and Mike Buttrum from FirstRain in their Manhattan office in downtown New York City. IBM recently contracted FirstRain to provide IBMers like myself with analytics on publicly-available news to keep us informed for business meetings. Here's how IBMers can get the most out of this service.
Basically, FirstRain takes a list and generates the best summaries of publicly-available news that are most relevant. You can organize into different channels. Here I have seven channels.
Companies to watch refer to existing or prospective clients that I plan to be talking with soon. Some of my colleagues are assigned to specific clients, so they can set this up once and enjoy the news for the rest of the year. I, on the other hand, meet with different clients every week, so I will be updating this list on a frequent basis.
I have divided the Competitors between major ones, and smaller startups. Since I am often working with business partners and distributors, I made that a separate channel as well.
For product lines, I picked three: Data migration, Data storage solutions, and Software defined storage.
For conferences where I don't know which companies will attend, such as the IBM Technical University, I can set up information by territory. Here is one for Brazil.
I also attend industry-oriented events, so I can pick those vertical markets that might be helpful with dinner conversations. In this example, I chose Energy, Electric Utilities and Gas Utilities.
Once you have your channels configured, you get your results in various sections:
Management Changes lists any changes in top C-level positions, who left the company, who got recently hired.
Key Developments indicates news like mergers and acquisitions and government regulations.
First Reads prioritizes the top six articles for your channel. You can access more, but these six will get you started as you have your morning coffee.
First Tweets gives you the six most relevant tweets, if those articles above were just "TL;DR"
A section on Business Influencers and Market Drivers is interesting to see who the big players are, and what topics are driving the most conversation. Here's an example from my Energy/Electric/Gas channel:
The Most Talked About section covers quotes and commentary about the most talked about companies in your channel.
With most news sources focused on politics, weather and celebrity gossip, it is nice to have a quicker, more focused approach to get the news I need to prepare for my client briefings. Special thanks to my hosts Teresa and Mike for their hospitality!