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Tony Pearson is a Master Inventor, Senior IT Architect and Event Content Manager for [IBM Systems for IBM Systems Technical University] events. With over 30 years with IBM Systems, Tony is frequent traveler, speaking to clients at events throughout the world.
Lloyd Dean is an IBM Senior Certified Executive IT Architect in Infrastructure Architecture. Lloyd has held numerous senior technical roles at IBM during his 19 plus years at IBM. Lloyd most recently has been leading efforts across the Communication/CSI Market as a senior Storage Solution Architect/CTS covering the Kansas City territory. In prior years Lloyd supported the industry accounts as a Storage Solution architect and prior to that as a Storage Software Solutions specialist during his time in the ATS organization.
Lloyd currently supports North America storage sales teams in his Storage Software Solution Architecture SME role in the Washington Systems Center team. His current focus is with IBM Cloud Private and he will be delivering and supporting sessions at Think2019, and Storage Technical University on the Value of IBM storage in this high value IBM solution a part of the IBM Cloud strategy. Lloyd maintains a Subject Matter Expert status across the IBM Spectrum Storage Software solutions. You can follow Lloyd on Twitter @ldean0558 and LinkedIn Lloyd Dean.
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A Forrester Analyst drew the analogy of a river to the upcoming onslaught of millennials. Some 100 years ago, smart companies positioned themselves near rivers, the water provided power as well as a means of transporting products. However, today, being positioned near a river doesn't ensure company success, and there are plenty of examples of companies that have existed a long time now filing for bankruptcy.
As we get out of this recession, the war for people will be intense. In the United States, as many as 76 million[Baby Boomers], born between 1946 and 1964, are retiring or approaching retirement, being replaced by 46 million [Gen X], born between 1965 and 1976. By 2010, there will be as many as 31 million [Millenials], born between 1977 and 1998, in the workforce.
To drive the point home, the Forrester analyst cited [Whirlpool] as an example, a company more than 100 years old, with 73,000 employees across 170 countries. Whirlpool manufactures kitchen, laundry and other home appliances. From 1997 to 2002, however, Whirlpool's per-ticket sales were dropping at a rate of 3.4 percent per year. To reverse this trend, they established the Whirlpool Young Professional program, assigned I-mentors, and invested in Web 2.0 collaboration tools. They realized that they needed to harness the Gen X and Millenial energy. The result?From 2002 to 2006, they had a compete turn-around, with per-ticket sales growing 5.9 percent per year.
Since I covered IBM's keynote session yesterday, I thought it would only be fair to cover HP's today.IBM and HP are the top two IT vendors in the world, and not surprisingly also the top two IT storage vendors, and are both platinum sponsors for this event.
Phil McKinney, VP and CTO of Hewlett-Packard (HP) Personal Systems Group
Phil presented "Enabling Innovation: A Strength In Any Economy", which covered HP's approach to innovationnot just within HP itself, but also to help their customers. He presented an interesting progression forIT. In the first, IT is very technology-centric, focusing on standardizing platforms and automating tasks.In the second, IT is more process-oriented, standardizing and automating business processes measured for reliable IT outcomes. In the third, IT is business-aligned, standardizing and automating services, measured on business results. He argued that the challenge was for companies to transform their IT through this progression to improve business impact.
To help customers, HP focuses on four aspects of an Innovation Management Framework:
Strategy, Measurement and Metrics
Systems, Collaboration tools and knowledge management
Culture, Education and Training
Ecosystem, business partnerships and customer innovation
He wrapped up his talk reminding us that ideas without execution are just hobbies.
Tom Peck, Senior VP and CIO, Levi Strauss & Co
Levi Strauss & Co. manufactures denim pants and other clothing apparel, and has been doing so for more than 150 years. Tom made a point to actually wear denim jeans and a sports coat on stage for his talk.His presentation "Dealing with Disruption" was not about disruptive technologies, but rather the disruption the economic downturn has impact the retail industry. To survive through this recession, IT leaders needto be bold about their hiring, reorganizing and rethinking of IT because disruption is everywhere.
IT is not a cost center at Levi Strauss, and represents only 3.5 percent of their total expenses. Instead, they have educated their stakeholders that IT is an investment for competitive advantage. They have focused on simplifying, which is important because their line of pants has grown incredibly complex. When you factor in the different fabrics, colors, styles, sizes, fit and finish, you end up with a large numberof different pants. This complexity came from an effort to provide exactly what every customer thought they needed. He cited a great quote:
“If I had asked people what they wanted, they would have said faster horses.” --- Henry Ford
This same complexity occurs in IT. To address the changes needed, Tom combined "Lean IT" principles with "Six Sigma" methodologies. Lean IT helped identify problems with the overall flow of processes and provided the tools to remove steps that did not add value. Six Sigma was applied to the remaining steps that did add value, to improve capability and effectiveness.
Companies that have been around for awhile, like IBM, Whirlpool and Levi Strauss & Co., have learned to adapt to the changing business and IT landscape, and adopt new ideas for new ways of doing things.
Bob Moffat, IBM Senior VP and Group Executive who leads IBM's world-renown Systems and Technology Group, and Cris Espinosa, System x and BladeCenter platform sales specialist, one of the many employees like me at the bottom of same Systems and Technology Group.
Here'sBob Moffatholding an IBM BladeCenter HS22 blade server.A lot of the IBM executives were on hand to help show off IBM's strategy and vision, and highlight how to deploy IBM systems that are the right fit for today.
This is Ira Chavis, IBM consulting IT specialist, who covers how to manage and reduce energy usage today withIBM Energy Efficiency offerings.
Here is Casey Bell, our liaison for the conference, and Angela Reese, who presented Tivoli's latest appliances:
IBM Tivoli Foundations Application Manager
IBM Tivoli Foundations Service Manager
These are IBM servers pre-installed with IBM Tivoli software to help monitor applications and provide service desk support. These are part of our IBM Express initiative that focus solutions aimed for medium sized businesses. By offering them as appliances, rather than just software, these can be deployed in only an hour in most situations.
And here I am, Tony Pearson, IBM certified Dynamic Infrastructure solutions expert, covering servers, storage and networking systems that help to improve service, reduce costs and manage risk. IBM offers flexible systems, software and services to match a wide diversity of business needs, designed for today's challenges and tomorrow's opportunities.
This was a long day, and looks to be a long week ahead.
Forrester analysts kicked off the keynote sessions for Day 1 of the Forrester IT Forum 2009 event. The theme for this conference is "Redefining IT's value to the Enterprise."Rather than focusing on blue-sky futures that are decades away, Forrester wants to present instead a blend of pragmatic informationthat is actionable now in the next 90 days along with some forward-looking trends.
If you ask CEOs how well their IT operations are doing, 75 percent will saythey are doing great. However, if you dig down, and ask how their companies are leveraging IT to help generate revenues, reduce costs, improve employee morale, drive profits, improve customer service, or manage risks, then the percentage drops down to 30 to 35 percent.
What are the root causes of this "perception gap" in value between business and IT? Several ideas come to mind:
Some CEOs still consider IT departments as "cost centers". Rather than exploiting technology to help drive the rest of the business, they are seen as a necessary evil, an extension of the accounting department, for example.
Some CEOs consider IT's role as basically "keeping the lights on". They only notice IT when the lights go out, or other business outages caused by disruptions in IT.
IT departments measure themselves in technology terms, not business terms. CEOs and the rest of the senior management team may not be "tech savvy", and the CIO and IT directors may not be "business savvy", resulting in failure to communicate IT's role and value to the rest of the business.
This conference is focused on CIOs and IT professionals, and how they can bridge the tech/business gap. The first two executive keynote presentations emphasized this point.
Bob Moffat, Senior VP and Group Executive, IBM
Bob Moffat (my fifth-line manager, or if you prefer, my boss's boss's boss's boss's boss) is the Senior VP and Group Executive of IBM's Systems and Technology Group that manufactures storage and other hardware. He presented how IBM is helping our clients deploy smarter solutions. Globalization has changed world business markets, has changed the reach of information technology, and has changed our client's needs.To support that, IBM is focused on making the world a smarter planet, instrumented with appropriate sensors, interconnected over converging networks, and intelligent to provide visibility, control and automation.
It's time to rethink IT in light of these new developments, to think about IT in client terms, with business metrics. Bob gave several internal and customer examples, here's one from the City of Stockholm:
Covering nine square miles of Stockholm Sweden, IBM led [the largest project of its kind] for traffic congestion in Europe. To reduce congestion caused by 300,000 vehicles, the City of Stockhold enacted a "congestion fee" with real-time recognition of license plates and a Web infrastructure to collect payments. The analytics, metrics and incentives have paid off. Since August 2007, traffic is reduced 18 percent, a reduction of travel time on inner streets, and a 9 percent increase in "green" vehicles.
In addition to smarter traffic, IBM has initiatives for smarter water, smarter energy, smarterhealthcare, smarter supply chain, and smarter food supply.
Dave Barnes, Senior VP and CIO, United Postal Service (UPS)
Dave Barnes must act as the "trusted advisor" to the rest of the senior management team. UPS delivers packages worldwide. They put sensors on all of the vehicles, not just to know how fast they were driving,but also how often they drove in reverse gear, and sensors on the engines to determine maintenance schedules.Analytics found that driving in reverse was the most dangerous, and by providing this information to the drivers themselves, the drivers were able to come up with their own innovative ways to minimize accidents.This is one role of IT, to provide employees the information they need to enable them to be better at their own jobs.
Dave also mentioned the importance of collaborating across business units. Their "Information Technology Steering Committee (ITSC)" has 15 members, of which only three are from the IT department. This helped deploy social media initiatives within UPS. For example, Twitter has been adopted so that senior management can get unfiltered customer feedback. This is perhaps another key role of IT, to flatten an organization from cultural hierarchies that prevent top brass up in the ivory tower from hearing what is going wrong down on the street. Too often, a customer or client complains to the nearest employee, and this may or may not get passed up accurately along the chain of command. Twitter allowed executives to see what was going on for themselves.
Dave also covered the "Best Neighbor" approach. If you were going to build a deck in your back yard, you might ask your neighbors that have already done this, and learn from their experience. Sadly, this does not happen enough in IT. To address this, UPS has a "Tech Governance Group" that focused on business process across the organization. For example, they improved "package flow", reducing 100 million miles in the past few years.
Lastly, he mentioned that many technologists are "loners". They have a few like that, but try to hire techies who look to team across business units instead. Likewise, they try to hire business people who are somewhat tech savvy. For example, they have encouraged business employees to write their own reports, rather than requesting new reports to be developed by the IT department. The end result, the business people get exactly the reports they want, faster than waiting for IT to do it. Another role for IT is to provide end-users the tools to make their own reports.
(Dave didn't mention what tools these were, but it sounded like the Business Intelligence and Reporting Tools [BIRT] that IBM uses.)
These two sessions were a great one-two punch to the audience of 600 CIOs and IT professionals. First, IBM sets the groundwork for what needs to be done. Then, UPS shows how they did exactly that, adopting a dynamic infrastructure and got great results. This is going to be an interesting week!
Well, I have arrived safely in Las Vegas, and the [Forrester IT Forum 2009 conference] started today at noon, with a Welcome Reception at the Technology Showcase. As a platinum sponsor, IBM has a booth manned by several subject matter experts, on the fourth floor of the Sands Expo, between the Venetian and Palazzo hotels.
On the left side, we have Paula Koziol and our [Kaon Interactive] 3D touch-screen.
On the right side, we have Ira Chavis and Cris Espinosa, and a rack of some of IBM's latest offerings.
I'm here all week to blog about this event. When I am not in sessions, I will probably hang out at the Technology Showcase with my colleagues above. If you are in Las Vegas, and want to connect, please contact me.
Rather than hold this in IBM's Kirkland facility, we chose to have this instead at the [Chateau Ste. Michelle] winery, which was just a few miles away in Woodinville.
The weather was a perfect match to pair with the information we presented. Clear sky in the low 70s.
This was a typical roadshow event, serve breakfast, meet everyone, have four main-tent sessions, answer questions, then finish with a nice lunch. Here was the speaker line-up:
Jerry Mixon presented IBM Global Services to help customers improve service, reduce costs and manage risk.
Steve Loeschorn presented the latest on IBM System x and BladeCenter offerings. Steve showed how IBM'sSystem x servers were more energy efficient than x86 servers from HP and Dell.
Michael Middleton presented the latest from IBM POWER® systems. Michael had some interesting statisticsthat showed IBM's AIX operating system to be more reliable than Sun Solaris, HP-UX, andMicrosoft Windows. Based on a study of 400 companies, AIX averaged only 36 minutes of downtime per year.
Continuing my ongoing discussion on Solid State Disk (SSD), fellow blogger BarryB (EMC) points out in his [latest post]:
Oh – and for the record TonyP, I don't think I ever said EMC was using a newer or different EFDs than IBM. I just asserted that EMC knows more than IBM about these EFDs and how they actually work a storage array under real-world workloads.
(Here "EFD" is refers to "Enterprise Flash Drive", EMC's marketing term for Single Layer Cell (SLC) NAND Flash non-volatile solid-state storage devices. Both IBM and EMC have been selling solid-state storage for quite some time now, but EMC felt that a new term was required to distinguish the SLC NAND Flash devices sold in their disk systems from solid-state devices sold in laptops or blade servers. The rest of the industry, including IBM, continues to use the term SSD to refer to these same SLC NAND Flash devices that EMC is referring to.)
Although STEC asserts that IBM is using the latest ZeusIOPS drives, IBM is only offering the 73GB and 146GB STEC drives (EMC is shipping the latest ZeusIOPS drives in 200GB and 400GB capacities for DMX4 and V-Max, affording customers a lower $/GB, higher density and lower power/footprint per usable GB.)
Here is where I enjoy the subtleties between marketing and engineering. Does the above seem like he is saying EMC is using newer or different drives? What are typical readers expected to infer from the statement above?
That there are four different drives from STEC, in four different capacities. In the HDD world, drives of different capacities are often different, and larger capacities are often newer than those of smaller capacities.
That the 200GB and 400GB are the latest drives, and that 73GB and 146GB drives are not the latest.
That STEC press release is making false or misleading claims.
Uncontested, some readers might infer the above and come to the wrong conclusions. I made an effort to set the record straight. I'll summarize with a simple table:
Usable (conservative format)
Usable (aggressive format)
So, we all agree now that the 256GB drives that are formatted as 146GB or 200GB are in fact the same drives, that IBM and EMC both sell the latest drives offered by STEC, and that the STEC press release was in fact correct in its claims.
I also wanted to emphasize that IBM chose the more conservative format on purpose. BarryB [did the math himself] and proved my key points:
Under some write-intensive workloads, an aggressive format may not last the full five years. (But don't worry, BarryB assures us that EMC monitors these drives and replaces them when they fail within the five years under their warranty program.)
Conservative formats with double the spare capacity happen to have roughly double the life expectancy.
I agree with BarryB that an aggressive format can offer a lower $/GB than the conservative format. Cost-conscious consumers often look for less-expensive alternatives, and are often willing to accept less-reliable or shorter life expectancy as a trade-off. However, "cost-conscious" is not the typical EMC targeted customer, who often pay a premiumfor the EMC label. To compensate, EMC offers RAID-6 and RAID-10 configurations to provide added protection. With a conservative format, RAID-5 provides sufficient protection.
(Just so BarryB won't accuse me of not doing my own math, a 7+P RAID-5 using conservative format 146GB drives would provide 1022GB of capacity, versus 4+4 RAID-10 configuration using aggressive format 200GB drives only 800GB total.)
In an ideal world, you the consumer would know exactly how many IOPS your application will generate over the next five years, exactly how much capacity you will require, be offered all three drives in either format to choose from, and make a smart business decision. Nothing, however, is ever this simple in IT.
Recently, IBM and the University of Texas Medical Branch (UTMB) [launched an effort] using IBM's World Community Grid "virtual supercomputer" to allow laboratory tests on drug candidates for drug-resistant influenza strains and new strains, such as H1N1 (aka "swineflu"), in less than a month.
Researchers at the University of Texas Medical Branch will use [World Community Grid] to identify the chemical compounds most likely to stop the spread of the influenza viruses and begin testing these under laboratory conditions. The computational work adds up to thousands of years of computer time which will be compressed into just months using World Community Grid. As many as 10 percent of the drug candidates identified by calculations on World Community Grid are likely to show antiviral activity in the laboratory and move to further testing.
According to the researchers, without access to World Community Grid's virtual super computing power, the search for drug candidates would take a prohibitive amount of time and laboratory testing.
This reminded me of an 18-minute video of Larry Brilliant at the 2006 Technology, Entertainment and Design [TED] conference. Back in 2006, Larry predicted a pandemic in the next three years, and here it is 2009 and we have the H1N1 virus.
His argument was to have "early detection" and "early response" to contain worldwide diseases like this.
A few months after Larry's "call to action" in 2006, IBM and over twenty major worldwide public health institutions, including the World Health Organization [WHO] and the Centers for Disease Control and Prevention [CDC], [announced the Global Pandemic Initiative], a collaborative effort to help stem the spread of infectious diseases.
One might think that with our proximity to Mexico that the first cases would have been the border states, such as Arizona, but instead there were cases as far away as New York and Florida. The NYT explains in an article [Predicting Flu With the Aid of (George) Washington] that two rival universities, Northwestern University and Indiana University, both predicted that there would be about 2500 cases in the United States, based on air traffic control flight patterns, and the tracking data from a Web site called ["Where's George"] which tracks the movement of US dollar bills stamped with the Web site URL.
The estimates were fairly close. According to the Centers for Disease Control and Prevention [H1N1 Flu virus tracking page], there are currently 3009 cases of H1N1 in 45 states, as of this writing.
This is just another example on how an information infrastructure, used properly to provide insight, make predictions, and analyze potential cures, can help the world be a smarter planet. Fortunately, IBM is leading the way.
My post last week [Solid State Disk on DS8000 Disk Systems] kicked up some dust in the comment section.Fellow blogger BarryB (a member of the elite [Anti-Social Media gang from EMC]) tried to imply that 200GB solid state disk (SSD) drives were different or better than the 146GB drives used in IBM System Storage DS8000 disk systems. I pointed out that they are the actual same physical drive, just formatted differently.
To explain the difference, I will first have to go back to regular spinning Hard Disk Drives (HDD). There are variances in manufacturing, so how do you make sure that a spinning disk has AT LEAST the amount of space you are selling it as? The solution is to include extra. This is the same way that rice, flour, and a variety of other commodities are sold. Legally, if it says you are buying a pound or kilo of flour, then it must be AT LEAST that much to be legal labeling. Including some extra is a safe way to comply with the law. In the case of disk capacity, having some spare capacity and the means to use it follows the same general concept.
(Disk capacity is measured in multiples of 1000, in this case a Gigabyte (GB) = 1,000,000,000 bytes, not to be confused with [Gibibyte (GiB)] = 1,073,741,824 bytes, based on multiples of 1024.)
Let's say a manufacturer plans to sell 146GB HDD. We know that in some cases there might be bad sectors on the disk that won't accept written data on day 1, and there are other marginally-bad sectors that might fail to accept written data a few years later, after wear and tear. A manufacturer might design a 156GB drive with 10GB of spare capacity and format this with a defective-sector table that redirects reads/writes of known bad sectors to good ones. When a bad sector is discovered, it is added to the table, and a new sector is assigned out of the spare capacity.Over time, the amount of space that a drive can store diminishes year after year, and once it drops below its rated capacity, it fails to meet its legal requirements. Based on averages of manufacturing runs and material variances, these could then be sold as 146GB drives, with a life expectancy of 3-5 years.
With Solid State Disk, the technology requires a lot of tricks and techniques to stay above the rated capacity. For example, you can format a 256GB drive as a conservative 146GB usable, with an additional 110GB (75 percent) spare capacity to handle all of the wear-leveling. You could lose up to 22GB of cells per year, and still have the rated capacity for the full five-year life expectancy.
Alternatively, you could take a more aggressive format, say 200GB usable, with only 56GB (28 percent) of spare capacity. If you lost 22GB of cells per year, then sometime during the third year, hopefully under warranty, your vendor could replace the drive with a fresh new one, and it should last the rest of the five year time frame. The failed drive, having 190GB or so usable capacity, could then be re-issued legally as a refurbished 146GB drive to someone else.
The wear and tear on SSD happens mostly during erase-write cycles, so for read-intensive workloads, such as boot disks for operating system images, the aggressive 200GB format might be fine, and might last the full five years.For traditional business applications (70 percent read, 30 percent write) or more write-intensive workloads, IBM feels the more conservative 146GB format is a safer bet.
This should be of no surprise to anyone. When it comes to the safety, security and integrity of our client's data, IBM has always emphasized the conservative approach.[Read More]
(Note: IBM [Guidelines] prevent me from picking blogfights, so this post is only to set the record straight on some misunderstandings, point to some positive press about IBM's leadership in this area, and for me to provide a different point of view.)
First, let's set the record straight on a few things. The [RedPaper is still in draft form] under review, and so some information has not yet been updated to reflect the current situation.
You can have 16 or 32 SSD per DA pair. However, you can only have a maximum of 128 SSD drives total in any DS8100 or DS8300. In the case of the IBM DS8300 with 8 DA pairs, it makes more senseto spread the SSD out across all 8 pairs, and perhaps this is what confused BarryB.
Yes, you can order an all-SSD model of the IBM DS8000 disk system. I don't see anywhere in the RedPaper that suggests otherwise, and I have confirmed with our offering manager that this is the case.
The 73GB and 146GB are freshly manufactured from STEC. The 146GB drive and 200GB drives are actually the same drive but just formatted differently. The 200GB format does not offer as much spare capacity for wear-leveling, and are therefore intended only for read-intensive workloads. (Perhaps EMC wants you to find this out the hard way so that you replace them more often???) These reduced-spare-capacity formats may not be appropriate with some write-intensive workloads. Don't let anyone from EMC try to misrepresent the 73GB or 146GB drives from STEC as older, obsolete, collecting dust in a warehouse, or otherwise no longer manufactured by STEC.
You can relocate data from HDD to SSD using "Data Set FlashCopy", a feature that does not involve host-based copy services, does not consume any MIPS on your System z mainframe, and is performed inside the DS8000 disk system. You can also use host-based copy services as well, but it is not the only way.
You can use any supported level of z/OS with SSD in the IBM DS8000. There is ENHANCED support mentioned in the RedPaper that you get only with z/OS 1.8 and above, allowing you to create automation policies that place data sets onto SSD or non-SSD storage pools. This synergy makes SSD with IBM DS8000 superior to the initial offerings that EMC had offered without this OS support.
I find it amusing that BarryB's basic argument is that IBM's initial release of SSD disk on DS8000 is less than what the potential architecture could be extended to support much more. Actually, if you look at EMC's November release of Atmos, as well as their most recent announcement of V-Max, they basically say the same thing "Stay Tuned, this is just our initial release, with various restrictions and limitations, but more will follow." Architecturally, IBM DS8000 could support a mix of SSD and non-SSD on the same DA pairs, could support RAID6 and RAID10 as well, and could support larger capacity drives or use higher-capacity read-intensive formats. These could all be done via RPQ if needed, or in a follow-on release.
BarryB's second argument is that IBM is somehow "throwing cold water" on SSD technology. That somehow IBM is trying to discourage people from using SSD by offering disk systems with this technology. IBM offered SSD storage on BladeCenter servers LONG BEFORE any EMC disk system offering, and IBM continues to innovate in ways that allow the best business value of this new technology. Take for example this 24-page IBM Technical Brief:[IBM System z® and System Storage DS8000:Accelerating the SAP® Deposits Management Workload With Solid State Drives]. It is full of example configurations that show that SSD on IBM DS8000 can help in practical business applications. IBM takes a solution view, and worked with DB2, DFSMS, z/OS, High Performance FICON (zHPF), and down the stack to optimize performance to provide real business value innovation. Thanks to this synergy,IBM can provide 90 percent of the performance improvement with only 10 percent of the SSD disk capacity as EMC offerings. Now that's innovative!
The price and performance differences between FC and SATA (what EMC was mostly used to) is only 30-50 percent. But the price and performance differences between SSD and HDD is more than an order of magnitude in some cases 10-30x, similar to the differences between HDD and tape. Of course, if you want hybrid solutions that take best advantage of SSD+HDD, it makes more sense to go to IBM, the leading storage vendor that has been doing HDD+Tape hybrid solutions for the past 30 years. IBM understands this better, and has more experience dealing with these orders of magnitude than EMC.
But don't just take my word for it. Here is an excerpt from Jim Handy, from [Objective Analysis] market research firm, in a recent Weekly Review from [Pund-IT] (Volume 5, Issue 23--May 6, 2009):
"What about IBM? One thing that we are finding is that IBM really “Gets It” in the area offlash in the data center. Readers of the Pund-IT Review will not only recall that IBM Researchpushed its SSD-based “Quicksilver” storage system to one million IOPS using Fusion-ioflash-based storage, but they also may have noticed that the recent MySQL and mem-cachedappliances recently introduced by Schooner Information Technology are both flash-enableddevices introduced in partnership with IBM. Ironically, while other OEMs are takingthe cautious approach of introducing a standard SSD option to their systems first, IBM appearsto have been working on several approaches simultaneously to bring flash to thedata center not only in SSDs, but in innovative ways as well."
As for why STEC put out a press release on their own this week without a corresponding IBM press release, I can only say that IBM already announced all of this support back in February, and I blogged about it in my post [Dynamic Infrastructure - Disk Announcements 1Q09]. This is not the first time one of IBM's suppliers has tried to drum up business in this manner. Intel often funds promotions for IBM System x servers (the leading Intel-based servers in the industry) to help drive more business for their Xeon processor.
So, BarryB, perhaps its time for you to take out your green pen and work up another one of your all-too-common retraction and corrections.[Read More]
Wrapping up this week's theme on Cloud Computing, I finish with an IBM announcement for two new products to help clients build private cloud environments from their existing Service Oriented Architecture (SOA) deployments.
IBM WebSphere CloudBurst Appliance -- a new hardware appliance that provides access to software virtual images and patterns that can be used as is or easily customized, and then securely deployed, managed and maintained in a private cloud.
IBM WebSphere Application Server Hypervisor Edition -- a version of IBM WebSphere Application Server software optimized to run in a virtualized hardware server environments such as VMware, and comes preloaded in WebSphere Cloudburst.
With more than 7,000 customer implementations worldwide, IBM is the SOA market leader. Of course, both of these products above can be used with IBM System Storage solutions, including Cloud-Optimized Storage offerings like Grid Medical Archive Solution (GMAS), Grid Access Manager software, Scale-Out File Services (SoFS), and the IBM XIV disk system.
IBM is part of the "Cloud Computing 5" major vendors pushing the envelope (the other four are Google, Microsoft, Amazon and Yahoo). In fact, IBM has a number of initiatives that allow customers to leverage IBM software in a cloud. IBM is working in collaboration with Amazon Web Services (AWS), a subsidiary of Amazon.com, Inc. to make IBM software available in the Amazon Elastic Compute Cloud (Amazon EC2). WebSphere sMash, Informix Dynamic Server, DB2, and WebSphere Portal with Lotus Web Content Management Standard Edition are available today through a "pay as you go" model for both development and production instances. In addition to those products, IBM is also announcing the availability of IBM Mashup Center and Lotus Forms Turbo for development and test use in Amazon EC2, and intends to add WebSphere Application Server and WebSphere eXtreme Scale to these offerings.
For more about IBM's leadership in Cloud Computing, see the IBM [Press Release].
Continuing this week's theme on Cloud Computing, Dynamic Infrastructure and Data Center Networking, IBM unveiled details of an advanced computing system that will be able to compete with humans on Jeopardy!, America’s favorite quiz television show. Additionally, officials from Jeopardy! announced plans to produce a human vs. machine competition on the renowned show.
For nearly two years, IBM scientists have been working on a highly advanced Question Answering (QA) system, codenamed "Watson" after IBM's first president, [Thomas J. Watson]. The scientists believe that the computing system will be able to understand complex questions and answer with enough precision and speed to compete on Jeopardy!Produced by Sony Pictures Television, the trivia questions on Jeopardy! cover a broad range of topics, such as history, literature, politics, film, pop culture, and science. It poses a grand challenge for a computing system due to the variety of subject matter, the speed at which contestants must provide accurate responses, and because the clues given to contestants involve analyzing subtle meaning, irony, riddles, and other complexities at which humans excel and computers traditionally do not. Watson will incorporate massively parallel analytical capabilities and, just like human competitors, Watson will not be connected to the Internet or have any other outside assistance.
If this all sounds familiar, you might remember some of the events that have led up to this:
In 1984, the movie ["The Terminator"] introduced the concept of [Skynet], a fictional computer system developed by the militarythat becomes self-aware from its advanced artificial intelligence.
In 1997, an IBM computer called Deep Blue defeated World Chess Champion [Garry Kasparov] in a famous battle of human versus machine. To compete at chess, IBM built an extremely fast computer that could calculate 200 million chess moves per second based on a fixed problem. IBM’s Watson system, on the other hand, is seeking to solve an open-ended problem that requires an entirely new approach – mainly through dynamic, intelligent software – to even come close to competing with the human mind. Despite their massive computational capabilities, today’s computers cannot consistently analyze and comprehend sentences, much less understand cryptic clues and find answers in the same way the human brain can.
In 2005, Ray Kurzweil wrote [The Singularity is Near] referring to the wonders that artificial intelligence will bring to humanity.
The research underlying Watson is expected to elevate computer intelligence and human-to-computer communication to unprecedented levels. IBM intends to apply the unique technological capabilities being developed for Watson to help clients across a wide variety of industries answer business questions quickly and accurately.
It's Tuesday, which means IBM announcements, and today IBM made some major announcementsthat support a [Dynamic Infrastructure]! I hinted at this yesterday, choosing the week's theme to be all about Cloud Computing and Alternative Sourcing. I will briefly highlight today's announcements related to storage here, and try to go into more detail over the next few weeks.
Ethernet switches and routers
In support of Cloud Computing and Cloud Storage, IBM is now back in theEthernet networking business. This is part of storage as protocols likeiSCSI, CIFS and NFS are gaining prominence. Extending IBM's existing OEMrelationship with Brocade, there are four series:
[c-series] - "c" for Compact, these are 1U high fixed port switches
[g-series] - "g" for Pay-as-you-Grow using IronStack stacking technology to allow up to 8 switches to be glommed, glued, er.. "gathered" together as a single virtual chassis.
[m-series] - "m" for Multiprotocol Label Switching [MPLS] which supports routing between LAN and WAN networks over OC12 and OC48 lines.
[s-series] - "s" for slots, the B08S has eight slots, and the B16S has sixteen slots, supporting up to 384 ports. These models support Power-over-Ethernet [PoE] that simplifies attaching Voice-over-IP (VoIP) telephones and IP-based surveillance cameras.
IBM announced it will strengthen its partnership with Juniper Networks, and continues to consider Cisco a strategic partner as well. To help customer position themselves for Cloud Computing and Cloud Storage,IBM also launches some new services:
The IBM [DS5000] now supports self-encrypting disk drives, known also as "full-disk encryption" or FDE, for added security, and 8Gbps Fibre Channel (FC) ports for added performance. The DS5300 model in particular now supports up to 448 disk drives for added scalability.
Comprehensive Data Protection Solution
IBM's [Data Protection Solution] shows off IBM's awesome synergy between servers, storage and software. Combining System x servers, Tivoli Storage Manager FastBack software, and DS5000, DS4000 or DS3000 series disk systems. The solution is designed to both Windows-based servers and their applications, offering bare metal restores, and application–level protection for Oracle, SQL, Exchange and SAP.
Tivoli Storage Productivity Center
Last February, IBM previewed the renaming of TotalStorage Productivity Center to its new name,Tivoli Storage Productivity Center. Today, IBM announces [Tivoli Storage Productivity Center v4.1]. Some key changes include:
Productivity Center for Fabric has been merged into Productivity Center for Disk
Productivity Center for Replication is now integrated, but remains separately licensed
Productivity Center can now feed input to IBM's Novus Storage Enterprise Resource Planner [SERP]
TS7650 ProtecTIER Data Deduplication IP-based replication
IBM previews IP-based replication which allows the TS7650 appliance or TS7650G gateway to sendvirtual tape data over to a remote location. This is instead of having the underlying disk systemsperform the replication on its behalf. Having the TS7650 do the replication is preferred, as itcan maintain virtual cartridge integrity, when a virtual tape is unmounted the replication can beginat that point.
This week's theme is alternative sourcing through Cloud Computing.
I thoughtI would start off the week interviewing an owner at a Small or Medium-sized Business [SMB] that recently adopted this approach.
Meet Fred, one of the new co-owners of my singles activities club, TucsonFun and Adventures, known affectionately as [TFA]. TFA recentlyadopted a new "Software-as-a-Service" [SaaS] for the company's Web site.
While the experience is still fresh in his mind, I thought this would be a goodopportunity to illustrate some of the concepts of alternative sourcing through Cloud Computing byusing a local example.
Give me some background on the company. How long has it been around? How many employees?
TFA has been in business since 1997, and has six employees, including an office manager, event planners and event coordinators.
How critical is "Web presence" to the business?
It's very important in several ways.First, the TFA staff plans 25 events per month, and our hundreds of members register for these events mostly through the Web site. Second, we have it connected to our bank accounts, so that it can process credit cards to collect the funds for renewals and event registrations.Third, it serves as a way to communicate upcoming events to our members, especially trips, so they can save the date on their own calendars. And fourth, the Web site serves as a "landing page"for all of our radio spots, newspaper ads, and other marketing efforts.
TFA had a Web site before, and now you have helped launch this new Web site. What motivated this change?
Our members were complaining about our 1999-era Web site. The pages were written in HTML, ASP (Active Service Page) and SQL (Structured Query Language) connected to a Microsoft SQL Server 2005 database. It was mostly text-based, with the only animation being text scrolling horizontally across the screen. The Web hostingprovider offered reliable access, but was located in New York state on East Coast time. If a member signed up for an event after 9pm or 10pm here in Tucson, it was marked as the next date, which could change the price of the event, or indicate the deadline was missed.If there were any changes to the pages or logic needed, or new columns required in the database, it gotexpensive. The TFA employees don't know how to program in ASP or SQL, so we hadto hire outside professionals each time.
Does this new Software-as-a-Service (SaaS) Web site address these problems you were trying to solve?
Yes. The new Web site is hosted by [Memberize] which provides a hosted membership management application. The TFA staff can nowmanage its membership, plan events, and communicate them with graphics, videos,and links to maps. They don't need to know ASP or SQL programming, because a built-in[WYSIWYG] editor is simple enough for anyone with standard word-processing skills. The database allowed the optionto add customized fields for each member we have in our club.
Was it difficult to switch over?
Not at all. Memberize gave us a 60-day free trial, and we needed all that time totransfer over our membership records, customize the style of the overall templatefor all pages, and then copy over the content from our old Web site. Wehad to transfer over our e-commerce service over, and contact GoDaddy to transfer the domain. The employee training required was fairly minimal.Cost-wise, it was only a few hundred dollars one-time setup fee, and then we pay a monthly fee,based on a tiered pricing structure based on the count of our active members.
How has the reaction been from your membership?
I've gotten a lot of positive feedback. The learning curve was minimal. Ourmembers found the new Web site intuitive and interactive. For example, thecalendar of events can be shown in a single month-at-a-glance format, with greendots showing the events you are signed up for.
And from your perspective, Fred, is the new Web site easy to administer?
Yes, I can now easily generate standard reports, and create my own ad-hoc reports as needed. This wasn't possible with the old system unless I hired an ASP programmer.
Hopefully, this provides some insight on how even the smallest SMB enterprises can adopt a Dynamic Infrastructure through alternative sourcing. Cloud Computing takes many forms, including Software-as-a-Service managed offerings.
A fat boss and his thin female employee stand at the shore.
"Ms. Benakis, I don't want to forget the emotion of the vastness of the ocean. Draft amemo regarding this for me to sign next Monday."
-- "Yes, Mr. Morton"
"And date it as today."
-- "Yes, Mr. Morton"
On the flight home, I met Chris, a software engineer working for a small 60-person outsourcing firm in Costa Rica. He was from Vancouver, Canada but now lives in Costa Rica to avoid dealing with snow. He flies back to Canada several times per year to visit his friends and family.The irony is not lost on me that most of the tourists I met this week flew hundreds or thousands of miles to get here. The Freakonomics blog post [Did Celebrating Earth Day Make You Pollute More?] points to David Disalvo's article [Riding the Self-Regulation See Saw] and Ryan Sager'sarticle [The Al Gore’s Giant Fraggin’ Mansion Effect]. Both of these analyze environmentally moral behaviour.
The real question is whether the Earth Day lessons we learned this week from Costa Rica can apply to countries like the United States that aren't entirely focused on agriculture and tourism. Perhaps so, as Costa Rica is also home of a large [Intel plant in Heredia] that also providesa significant portion of Costa Rica's GDP.
Alternative sources of energy, including geo-thermal and hydro-electric, can provide a majorityof needs of a country. Advances in technology to take advantage of these can be carried over to other countries.
Separating our recyclables, and other efforts, are not just unique to Costa Rica. The best practices developed here can be passed on to other countries as well.
As Costa Rica experiments with green incentives to help modify human behaviour, the ones thatseem most effective can be borrowed and re-used in other locations.
Hopefully, we've all learned something this week, and perhaps can act to reduce our energy consumption and environmental impact, throughout the year, not just on Earth Day. Let's strive to make this a Smarter Planet!
Continuing this week's theme on Earth Day, I am in San José, the capital of Costa Rica.
Despite all the talk I heard about how great Costa Rica was, ranked 5th in the world as one of thegreenest countries, I had a hard time breathing the air in San José.Here's a picture I took from my hotel in Escazú, which overlooks the city.
I have been to the [Top 5 smogiest cities in the world] --Mexico City, Sao Paulo, Cairo, New Dehli, and Shanghai-- and can say that San Jose,Costa Rica is nowhere near as bad as any of those, and more on par with cities in the United States, like Pittsburgh or Los Angeles.
Having a single government official in charge of both energy and environment means they can set pricesand provide incentives in one to benefit the other. Here are two examples:
Only 5 percent of the energy consumption of this county comes from oil. Despite having their own oilrepositories off-shore, the Costa Ricans have decided not to drill and ruin their pristine shoreline,but rather import from foreign sources.Gasoline prices are set high to include some of the environmental costs, about four dollars per gallon(800 Costa Rican Colones per liter). Cars can be converted to run on less expensive Propane orsugar cane Ethanol, but the conversions are cost-prohibitive for many.
Did it help? No, Traffic was like a parking lot. Part of this was the result of the main highway beingunder construction, forcing many people to take side streets.
Electricity is 13 US cents per KWh. My hotel in Escazu wanted an extra $8.50 US dollars per day to run theAir Conditioner. By comparison, my house in Tucson, Arizona is 1167 square feet, roughly five to six times the size of my hotel room, and my electricity bill is a flat 27 US dollars per month year round.
Did it help? No, most tourists just pay the extra cost. I tried one day with A/C, and the second day without, for scientific comparison, and decided to go without the rest of the time I was there. Perhaps being from Tucson, Arizona I can tolerate the 85-degree heat better than others.
So if incentives to conserve like high prices don't work, what will? I interviewed Alexandra,a local 24-year-old studying law at a nearby college:
Once you get your law degree, will you move to another country, such as the United States? --There are already too many lawyers in your country.
What about Japan or Asia, there is a shortage of lawyers there?-- No, I plan to stay here in my country. Costa Rica is beautiful, my friends and family are here, why would I leave?
So why do you think the incentives don't work to help people conserve gasoline and electricity? --People have to earn a living, and are focused on getting things done. If it can be done in a way that helps the environment, great, but otherwise life continues.
So will you specialize in "environmental" law? -- Not sure yet. Too early to say. Costa Rica is certainly leading the world in environmental protection, and much of this is through laws and tax schemes.
High prices don't serve well as incentives to reduce consumption, but perhaps national pride and working in an industry like agriculture or eco-tourism might.
This week I am in Costa Rica to celebrate[Earth Day] and promote IBM's [Smarter Planet strategy] to help solve the world's energy and environmental problems. This is thethird in the series. The first two posts were:
Here in Costa Rica, they separate their recyclables, and encourage even the hotel guests from other countries to do the same. See my photo on the left for an example.
This is more than most in the United States will do. We're lucky to get North Americans to just separate all recyclables in one bin separate from all trash in a second bin.
Leaving Arenal, I went to Escazu, a suburb of San Jose, the capital of this country. I met with Patrick, one of the owners of [Exclusive Excursions Travel] that helped me organize the eco-tourism portion of this trip to Costa Rica.
Most people are familiar with the [star rating system] that rank most hotels from one star (budget class/economy) to five stars (deluxe/luxury). The nicest hotel I've been to was the [Burj Al Arab] in Dubai, which claims a seven star rating. For eco-tourism, there is a similar "Green Leaf" rating system. According to Patrick,the Instituto Costarricense de Turismo [ICT] (tourism board of Costa Rica) rates hotels from one leaf (adopting some measures, like separating recyclables shown above) to five leaves (entirely carbon neutral).This Green Leaf system seems more important to European and Canadian tourists, but those from United States may not even be aware of it.
The food at these hotels vary. The typical dish here for breakfast, lunch and dinner is the Casado, consisting of mostly rice and beans. I have found thatCosta Rica has come up with as many creative ways to combine rice and beans in various proportions as Starbucks® serve various combinations of coffee and milk.The locals might be accustomed to a steady diet of rice and beans for every meal of every day, but those of us from North America aren't! Not counting tourist flatulence, Costa Rica has[pledged to be carbon neutral by 2021], the country's 200th birthday.
Sadly, most folks in the United States don't categorize their hotels with a Green Leaf rating system, nor do they even bother to categorize their recyclables. I spent 18 months in the field doing Information Lifecycle Management (ILM) assessments for clients, and most didn't categorize their data either.So, the next time you have some combination of coffee and milk, whether its a Latte, Misto, Espresso, or Macchiato, remember that the coffee came from acountry trying to be more environmentally responsible, grown by a farmerwho eats a simple diet of rice and beans, and has no problem separating different categories of recyclables. Perhaps you will remember to separate your data, and store it on an information infrastructure based on an environmentally-responsible combination of SSD, FC, SATA and tape, to reduce your costs and minimize your carbon footprint.
This week's theme is Earth Day and the importance IBM has placed on energy and environmental conservation. I am traveling through Costa Rica, ranked by Forbes as the fifth greenest and [cleanest countries in the world]. Europe was home to the top four in the survey of 149 countries, ledby Switzerland, and home to 14 of the top 20. Colombia came in ninth. United States was a pathetic 39th.
In yesterday's post, [Green Water for Green Energy], I covered geo-thermal energy with a visit to the hot springs.My next activity was a rafting trip down the Peñas Blancas and San Carlos rivers, heading towards Nicaragua, to discuss hydro-electric power. Half of the hydro-electric power in this country is driven directly by river flow, and the rest relies on stored water in lakes. Back in 2007, Costa Rica had a drought, and this affected the hydro-electric capacity, resulting in brown-outs and power outages. When more than 80 percent of your energy comes from this source, droughts can be devastating. Rain patterns for Costa Rica have a dry season from mid-December to April, lots of Rain in May and June, a "short summer" (called affectionately El Veranito) with little or no rain in July, and then more rain the rest of the year, averaging over 150 inches of rainfall per year.
This was billed as a "Safari Float" ride.The water level was low, "Class I", the slowest possible rating, giving our raft guide Pedro a chance to point out a variety of birds, monkeys, iguanas and crocodiles. Iguanas and Crocodiles are protected endangered species in Costa Rica, and are notsupposed to be killed for food or sport.
(Hint: don't bother, both taste like chicken)
Joining us in our raft is Pamela, the 9-year-old daughter of one of the employees of the rafting company, [Canoa Adventura]. This wastheir version of take-your-daughter-to-work-day, as her parents want her to learn the rafting business, and get accustomed around English-speaking tourists.
Along the way, we saw a bulldozer knocking down trees and scooping up the rich soil.Costa Ricans consider trees and soil as renewable resources, reducing the need to purchase foreign fossil-based oil for cooking and chemical fertilizers.The name of the country, Costa Rica, literally means "rich coast" in the Spanish language, and with a string of 112 volcanos, the silt has plenty of mineral content that is good for agriculture, from coffee and bananas, to sugar cane, oranges and African palm.
Midway down the river, we had an "energy stop" to rest from all the paddling. This involved a visit to Don Pedro's farm, he is 98 years old, has four daughters, five grandchildren, and three great-grandchildren, the youngest of which just born 15 days ago. We had coffee, [fried plantaines], and Yucca cake. We have Yucca in Arizona as well. If you've ever seen a [Yucca] plant, you would never think to eat it, but it is a staple here. To make cake, just grate the Yucca root, mix in enough milk and sugar, and bake in a pie tin. The result has a consistency similar to coconut macaroons.
On the ride back, we stopped at the famous "Iguana bridge" where we could see up close and personal a dozen or so of these huge lizards. Our guide Marcos fed them some papaya. Agreat way to appreciate bio-diversity in action!
"These days, visitors can still see amazing biodiversity all over Costa Rica — more than 25 percent of the country is protected area — thanks to a unique system it set up to preserve its cornucopia of plants and animals. Many countries could learn a lot from this system.
More than any nation I’ve ever visited, Costa Rica is insisting that economic growth and environmentalism work together. It has created a holistic strategy to think about growth, one that demands that everything gets counted. So if a chemical factory sells tons of fertilizer but pollutes a river — or a farm sells bananas but destroys a carbon-absorbing and species-preserving forest — this is not honest growth. You have to pay for using nature. It is called “payment for environmental services” — nobody gets to treat climate, water, coral, fish and forests as free anymore.
The process began in the 1990s when Costa Rica, which sits at the intersection of two continents and two oceans, came to fully appreciate its incredible bounty of biodiversity — and that its economic future lay in protecting it. So it did something no country has ever done: It put energy, environment, mines and water all under one minister.
“In Costa Rica, the minister of environment sets the policy for energy, mines, water and natural resources,” explained Carlos M. Rodríguez, who served in that post from 2002 to 2006. In most countries, he noted, “ministers of environment are marginalized.” They are viewed as people who try to lock things away, not as people who create value. Their job is to fight energy ministers who just want to drill for cheap oil.
But when Costa Rica put one minister in charge of energy and environment, “it created a very different way of thinking about how to solve problems,” said Rodríguez, now a regional vice president for Conservation International. “The environment sector was able to influence the energy choices by saying: ‘Look, if you want cheap energy, the cheapest energy in the long-run is renewable energy. So let’s not think just about the next six months; let’s think out 25 years.’ ”
As a result, Costa Rica hugely invested in hydro-electric power, wind and geo-thermal, and today it gets more than 95 percent of its energy from these renewables. In 1985, it was 50 percent hydro, 50 percent oil. More interesting, Costa Rica discovered its own oil five years ago but decided to ban drilling — so as not to pollute its politics or environment! What country bans oil drilling?
Rodríguez also helped to pioneer the idea that in a country like Costa Rica, dependent on tourism and agriculture, the services provided by ecosystems were important drivers of growth and had to be paid for. Right now, most countries fail to account for the “externalities” of various economic activities. So when a factory, farmer or power plant pollutes the air or the river, destroys a wetland, depletes a fish stock or silts a river — making the water no longer usable — that cost is never added to your electric bill or to the price of your shoes.
Costa Rica took the view that landowners who keep their forests intact and their rivers clean should be paid, because the forests maintained the watersheds and kept the rivers free of silt — and that benefited dam owners, fishermen, farmers and eco-tour companies downstream. The forests also absorbed carbon."
I start my visit at Arenal, where there is a hydro-electric dam at Lake Arenal that produces electricity, a large volcano, and natural hot springs.I found [more stats on Costa Rica's energy consumption] that provide more details.
At left is a photo I took of the Volcano Arenal. This is just one of the 112 volcanoes in thecountry.
At the [Springs Resort and Spa], they have clear (chlorinated) swimming pools maintained at three different temperatures. I asked our guide,Alan, if the pools were being heated from the electricity generated from the dam at the lake.No, they use green water for green energy. Taking advantage of "geo-thermal" energy, the natural hot springs are run through a [Heat Exchanger], to heat the pools. The waters do not mix, keeping the clean water clean. The process is similar to IBM's [Rear Door Heat eXchanger].
Why don't people just soak directly in the green water directly? Alan responded, "You can certainly enjoy soaking in the green water, but I recommend you buy some storage, which will cost you extra, as a souvenir."
The storage, shown here at right, holds cash and credit cards with a water-tight seal. Normal pool water won'teffect cash or credit cards, and I have certainly seen people pay for food and drinks with soggy dollars in other places. This water is literally green, and perhaps not for everyone. How green is it? Think watered-down version of [split-pea soup] and you will have a close approximation.I thoroughly enjoyed the experience, but am going to need some industrial-strength scum-and-lime remover to clean the glass face of my waterproof watch when I get back home.
Fortunately, I speak the Castellano dialect of Spanish that is spoken here in Costa Rica,and this will allow me to continue to gather more information about how Costa Rica leads the way in being more energy efficient and environmentally responsible.
Earlier this week, EMC announced its Symmetrix V-Max, following two trends in the industry:
Using Roman numerals. The "V" here is for FIVE, as this is the successor to the DMX-3 and DMX-4. EMC might have gotten the idea from IBM's success with the XIV (which does refer to the number 14, specifically the 14th class of a Talpiot program in Israel that the founders of XIV graduated from).
Adding "-Max", "-Monkey" or "2.0" at the end of things to make them sound more cool and to appeal to a younger, hipper audience. EMC might have gotten this idea from Pepsi-Max (... a taste of storage for the next generation?)
I took a cue from President Obama and waited a few days to collect my thoughts and do my homework before responding.Special thanks to fellow blogger ChuckH in giving me a [handy list of reactions] for me to pick and choose from. It appears that EMC marketing machine feels it is acceptable for their own folks to claim that EMC is doing something first, or that others are catching up to EMC, but when other vendors do likewise, then that is just pathetic or incoherent. Here are a few reactions already from fellow bloggers:
This was a major announcement for EMC, addressing many of the problems, flaws and weaknesses of the earlier DMX-3 and DMX-4 deliverables. Here's my read on this:
Now you can have as many FCP ports (128) as an IBM System Storage DS8300, although the maximum number of FICON ports is still short, and no mention of ESCON support. The Ethernet ports appear to be 1Gb, not the new 10GbE you might expect.
Support for System z mainframe
V-Max adds some new support to catch up with the DS8000, like Extended Address Volumes (EAV). EMC is still not quite there yet. IBM DS8000 continues to be the best, most feature-rich storage option if you have System z mainframe servers.
Both the IBM DS8000 and HDS USP-V beat the DMX-4 in performance, and in some cases the DMX-4 even lost to the IBM XIV, so EMC had to do something about it. EMC chooses not to participate in industry-standard performance benchmarks like those from the [Storage Performance Council], which limits them to vague comparisons against older EMC gear. I'll give EMC engineers the benefit of the doubt and say that now V-Max is now "comparably as fast as HDS and IBM offerings".
Getting "V" in the name
The "V" appears to be for the roman number five, not to be confused with external heterogeneous storage virtualization that HDS USP-V and IBM SVC provide. There is no mention of synergy with EMC's failed "Invista" product, and I see no support for attaching other vendors disk to the back of this thing.
Switch to Intel processor
Apple switched its computers from PowerPC to Intel-based, and now EMC follows in the same path. There are some custom ASICs still in V-Max, so it is not as pure as IBM's offerings.
Modular, XIV-like Scale-out Architecture
Actually, the packaging appears to follow the familiar system bays and storage bays of the DMX-4 and DMX-4 950 models, but architecturally offers XIV-like attachment across a common switch network between "engines", EMC's term for interface modules.
Non-disruptive data migration
IBM's SoFS, DR550 and GMAS have this already, as does as anything connected behind an IBM SAN Volume Controller.
A long time ago, IBM used to have midrange disk storage systems called "FAStT" which stood for Fibre Array Storage Technology, so this might have given EMC the idea for their "Fully Automated Storage Tiering" acronym. The concept appears similar to what IBM introduced back in 2007 for the Scale-Out-File Services [SofS] which not only provides policy-based placement, movement and expiration on different disk tiers, includes tape tiers as well for a complete solution. I don't see anything in the V-Max announcement that it will support tape anytime soon.
And what ever happend to EMC's Atmos? Wasn't that supposed to be EMC's new direction in storage?
Zero-data loss Three-site replication
IBM already calls this Metro/Global Mirror for its IBM DS8000 series, but EMC chose to call it SRDF/EDP for Extended Distance Protection.
Ease of Use
The most significant part of the announcement is that EMC is finally focusing on ease-of-use.In addition to reducing the requirement for "Bin File" modifications, this box has a redesigned user interface to focus on usability issues. For past DMX models, EMC customers had to either hire EMC to do tasks for them that were just to difficult otherwise, or buy expensive software like their EMC Control Center to manage. EMC willcontinue to sell DMX-4 boxes for a while, as they are probably supply-constrained on the V-Max side, but I doubt they will retro-fit these new features back to DMX-3 and DMX-4.
When IBM announced its acquisition of XIV over a year ago now, customers were knocking down our doors to get one. This caught two particular groups looking like a [deer in headlights]:
EMC Symmetrix sales force: Some of the smarter ones left EMC to go sell IBM XIV, leaving EMC short-handed and having to announce they [were hiring during their layoffs]. Obviously, a few of the smart ones stayed behind, to convince their management to build something like the V-Max.
IBM DS8000 sales force: If clients are not happy with their existing EMC Symmetrix, why don't they just buy an IBM DS8000 instead? What does XIV have that DS8000 doesn't?
Let me contrast this with the situation Microsoft Windows is currently facing.
I am often asked by friends to help them pick out laptops and personal computers. I use Linux, Windows and MacOS, so have personal experience with all three operating systems.
Linux is cheaper, offers the power-user the most options for supporting older, less-powerfulequipment, but I wouldn't have my Mom use it. While distributions like Ubuntu are makinggreat strides, it is just too difficult for some people.
MacOS is nice, I like it, it works out of the box with little or no customization and an intuitive interface. However, some of my friends don't make IBM-level salaries, and have to watch their budget.
In their "I'm a PC" campaign, Microsoft is fighting both fronts. Let's examine two commercials:
In the first commercial, a young eight-year-old puts together a video from pictures oftoy animals and some background music.The message: "Windows is easier to use than Linux!" If they really wanted to send this message, they should have shown senior citizens instead.
In the second commercial, a young college student is asked to find a laptop with 17 inchscreen, and a variety of other qualifications, for under $1000 US dollars. The only modelat the Apple store below this price had a 13 inch screen, but she finds a Windows-based system that had this size screen and met all the other qualifications. The message: "Windows-based hardware from a variety of competitors are less expensive than hardware from Apple!"
Both Microsoft and Apple charge a premium for ease-of-use.In the storage world, things are completely opposite. Vendors don't charge a premium forease-of-use. In fact, some of the easiest to use are also the least expensive.
If you just have Windows and Linux, you can get some entry level system likethe IBM DS3000 series, only a few features, and can be set up in six simple steps.
Next, if you have a more interesting mix of operating systems, Linux, Windows and some flavorsof UNIX like IBM AIX, HP-UX or Sun Solaris, then you might want the features and functionsof more pricier midrange offerings. More options means that configuration and deploymentis more difficult, however.
Finally, if you are serious Fortune 500 company, running your mission critical applications on System z or System i centralized systems in a big data center, that you might be willing to pay top dollar for the most feature-rich offerings of an Enterprise-class machine.Thankfully you have an army of highly-trained staff to handle the highest levels of complexity.
IBM's DS8000, HDS USP-V and EMC's Symmetrix are the key players in the Enterprise-classspace. They tried to be ["all things to all people"], er.. perhaps all things to allplatforms. All of the features and functions came at a price, not just in dollars, butin complexity and difficulty. You needed highly skilled storage admins using expensive storage management software, or be willing to hirethe storage vendor's premium services to get the job done.
IBM recognized this trend early. IBM's SVC, N series and now XIV all offer ease-of-use withenterprise-class features and functions, at lower total cost of ownership than traditional enterprise-class systems. IBM is not the only one, of course, as smaller storage start-ups like 3PAR,Pillar Data Systems, Compellent, and to some extent Dell's EqualLogic all recognized thisand developed clever offerings as well.
While IBM's XIV may not have been the first to introduce a modular, scale-out architectureusing commodity parts managed by sophisticated ease-of-use interfaces, its success might have been the kick-in-the-butt EMC needed to follow the rest of the industry in this direction.
Did you miss your chance to attend Storage Networking World last week? IBM has some upcoming conferences that might be of interest to you.
IBM Systems Conference 2009
In this inaugural event, IBM executives, developers and industry experts reveal the latest innovations, trends and directions. In the span of three full days, you will hear and see technologies demonstrated that are needed to transform and respond effectively in these economic times.
There will be three tracks:
IBM Systems -- Including storage, mainframe, POWER and x86 systems
Solutions for a Dynamic Infrastructure
Professional Development -- including negotiation skills, project management and TCO analysis
IBM System Storage and Storage Networking Symposium
If the above conference is too broad, we have a more storage-specificconference. The [IBM System Storage and Storage Networking Symposium] brings IBM storage developers, architects, technical experts, solution providers and customer speakers together in one place to show you how to address the growing challenge of managing and securing retention managed data. You'll also learn about the latest IBM System Storage™ portfolio product announcements.
I have spoken at these perhaps 12 of the last 14 years. The list of presenters has not yet finalized, so I do not yet know if I will actually be there this year.
Two exciting things are new this year. First, instead of being in San Diego or Las Vegas, it will be held in Chicago, Illinois instead!Secondly, you get a two-for-one with the [IBM System x and BladeCenter Technical Conference]. That's right, they are co-located there in Chicago so that you can attend sessions from both! Perhaps you spend 80 percent of your time on storage, and 20 percent on x86 servers, or 80 percent servers and 20 percent storage, now you can register for one price, and decide when you get there.
If you act soon, you can save money with the early-registration discount by May 31.
Hopefully, this will give you enough time to plan and make travel arrangements!