Safe Harbor Statement: The information on IBM products is intended to outline IBM's general product direction and it should not be relied on in making a purchasing decision. The information on the new products is for informational purposes only and may not be incorporated into any contract. The information on IBM products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described for IBM products remains at IBM's sole discretion.
Tony Pearson is a an active participant in local, regional, and industry-specific interests, and does not receive any special payments to mention them on this blog.
Tony Pearson receives part of the revenue proceeds from sales of books he has authored listed in the side panel.
Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of some of the Tuesday afternoon sessions:
Brocade: Maximizing Your Cloud: How Data Centers Must Evolve
This was a session sponsored by Brocade to promote their concept of the "Ethernet Fabric". The first speaker, John McHugh, was from Brocade, and the second speaker was a client testimonial, Jamie Shepard, EVP for International Computerware, Inc.
John had an interesting take on today's network challenges. He feels that most LANs are organized for "North-South" traffic, referring to upload/downloads between clients and servers. However, the networks of tomorrow will need to focus on "East-West" traffic, referring to servers talking to other servers.
John was also opposed to integrated stacks that combine servers, storage and networking into a single appliance, as this prevents independent scaling of resources.
The Future of Backup is Not Backup
Primary data is growing at 40 to 60 percent compound annual growth rate (CAGR), but backup data is growing faster. Why? Because data that was not backed up before are now being backed up, including test data, development data, and mobile application data.
Backup costs are 19x more expensive than production software costs. There is an enormous gap in data protection because companies fail to factor this into their budgets. It is not uncommon for IT departments to use multiple backup tools, for example one tool for VMs, and another tool for servers, and a third product for desktops.
part of the problem is identifying who "buys" the backup software. The server team might focus on the operating systems supported. The storage team focuses on the disk and tape media supported. The application owners focus on the features and capabilities for backup that minimize impact to their application.
The analyst organized these issues into three "C's" of backup concerns: Cost, Capability and Complexity. Cost is not just the software license fee for the backup software, but the cost of backup media, courier fees, and transmisison bandwidth. Capability refers to the features and functions, and IT folks are tired of having to augment their backup solution with additional tools and scripts to compensate for lack of capability. Complexity refers to the challenges trying to get existing backup software to tackle new sources like Virtual Machines, Mobile apps, and so on.
Has everyone moved to a tape-less backup system? Polling results found that people are shifting back to tape, either in a tape-only environment, or to supplement their disk or disk-based virtual tape library (VTL). Here are the polling results:
The poll also showed the top three backup software vendors were Symantec, IBM and Commvault, which is consistent with marketshare. However, the analyst feels that by 2014, an estimated 30 percent of companies will change their backup softwar vendor out of frustration over cost, capability and/or complexity.
There are a lot new backup software products specific to dealing with Virtual Machines. Some are focused exclusively on VMware. When asked what tool people used to backup their VMs, the polling results showed the following. NOte that 20 percent for Other includes products from major vendors, like IBM Tivoli Storage Manager for Virtual Environments, as the analyst was more interested in the uptake of backup software from startups.
Some companies are considering Cloud Computing for backup. This is one area where having the cloud service provider at a distance is an actual advantage for added protection. A poll asking whether some or most data is backed up to the Cloud, either already today, or plans for the near future within the next 12 or 24 months, showed the following:
In addition to backup service providers, there are now several startups that offer file sharing, and some are adding "versioning" to this that can serve as an alternative to backup. These include DropBox, SugarSync, iCloud, SpiderOak and ShareFile.
The final topic was Snapshot and Disk Replication. These tend to be hardware-based, so they may not have options for versioning, scheduling, or application-aware capabilities normally associated with backup software. Space-efficient snapshots, which point unchanged data back to the original source, may not provide full data protection that disparate backup copies would provide. Here were polling results on whether snapshot/replication was used to augment or replace some or most of their backups:
Some of his observations and recommendations:
Maintenance is more expensive than acquisition cost. Don't focus on the tip of the iceberg. Some backup software is more efficient for bandwidth and media which will save tons of money in the long run.
Try to optimize what you have. He calls this the "Starbuck's effect". If you just need one coffee, then paying $4.50 for a cup makes sense. But if you need 100 coffees, you might be better off buying the beans.
Design backups to meet service level agreements (SLAs). In the past, backup was treated as one-size-fits-all, but today you can now focus on a workload by workload basis.
Be conservative in adopting new technologies until you have your backup procedures in place to handle data protection.
Backup is for operational recovery, not long-term retention of data. A poll showed two-thirds of the audience kept backup versions for longer than 60 days! Re-evaluate how long you keep backups, and how many versions you keep. If you need long-term retention, use archive process instead.
Recovery testing is a dying art. Practice recovery procedures so that you can do it safely and correctly when it matters most.
The analyst had a series of awesome pictures of large structures, the pyramids of Giza, the Chrysler building, and so on, and how they would look without their foundations in place. Backup is a foundation and should be treated as such in all IT planning purposes.
IT is evolving, but some basic needs like networking and backup procedures don't change. As companies re-evaluate their IT operations for Big Data, Cloud Computing and other new technologies, it is best to remember that some basic needs must be met as part of those evaluations.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Tuesday morning sessions:
Wells Fargo: Data Center Lessons Learned from the Wachovia Acquisition
This was the next in their "Mastermind Interview" series. The analyst interviewed Scott Dillon, EVP and Head of Technology Infrastructure Services for Wells Fargo bank. Some 13 years ago, Wells Fargo merged with Norwest, and three years ago, Wells Fargo merged again, this time with Wachovia bank. Today, the new merged Wells Fargo manages 1.2 Trillion USD in assets, some 12,000 ATMs, and 9,000 branch offices within two miles of 50 percent of the US population.
On the technical side, Scott's team has to deal with 10,000 IT changes per month, spanning 85 discrete businesses that Wells Fargo is involved in. To help drive the consolidation, they formed a culture group called "One Wells Fargo".
Often, Wells Fargo and Wachovia used different applications for the same function. The consolidation team took the A-or-B-but-not-C approach, which means they would either choose the existing application that Wells Fargo was already using (A), or the one that Wachovia was already using (B), but not look for a replacement (C). They also wanted to avoid re-platforming any apps during the merger. This simplified the process of developing target operating models (TOMs).
Before each application cut-over, the consolidation team did dry-run, dress rehearsals and walkthroughs over the phone to ensure smooth success. They wanted a Wachovia account holder to be able to walk into the bank on one day, and then come back the next day as a Wells Fargo account holder, into the same branch office but now with Wells Fargo signage, with minimal disruption.
Wells Fargo also adopted a test-to-learn approach of choosing small test markets to see how well the transition would work before tackling larger, more complicated markets. For example, they started in Colorado, where Wells Fargo has a huge presence, but Wachovia had a small presence.
This was first and foremost a business merger, not just an IT merger. Each decision to 6-18 months to act on, and the IT team spent the last three years working every weekend to make this a reality.
A Satirical Look at Business and Technology
Comedian Bob Hirschfeld presented a light-hearted look at the IT industry. Bob actually attended sessions on Monday at this conference so his satire was exceptionally hard-hitting. He took jabs at the latest IT job requirements, padding on light poles, IBM Watson, social media's impact on dictators, various industry acronyms, virtualization, the various reasons why printer ink is so expensive, and the evil masterminds behind Powerpoint.
Storing Big Data takes a Village
Two analysts co-presented this session on the 12 dimensions of information management that revolve around the volume, variety and velocity of "Big Data".
In the past, it took a while to gather data, and a while to process the data, so annual, quarterly and monthly reports were common. Today, with high-velocity streams like Twitter, especially during cultural events or natural disasters, data is produced and analyzed quickly. It is important to sort the steady-state from the anomalies.
Myth 1: All data fits nicely into relational databases. The analysts feel the concept of putting everything into one big data base is dead. Some data sets are so complicated that traditional database joins would cause smoke to come out of the sides of the servers. Instead, new technologies have emerged, including NoSQL, Cassandra, Hadoop, Columnar databases, and In-memory databases. XML has helped to bring together disparate data formats.
Companies need to adapt to this new reality of Business Analytics. Here is a poll of the audience on how many are in what stage of adaptation:
Myth 2: Everyone will do Big Data with commodity hardware. Businesses want commmercial offerings that don't fail every day. (For example, instead of using open-source Hadoop, consider IBM's [InfoSphere BigInsights] commercial product based on Hadoop designed for the Enterprise).
Myth 3: Big Data is too big for backup. Certainly, traditional full-plus-incremental approaches fail to scale, but that is not the only option you have. Consider disk replication, snapshots, and integrated disk-and-tape blended solutions that adopt a more progressive backup methodology.
Capacity forecasting can be difficult with Big Data. Scale-out NAS systems, including IBM SONAS and the various me-too competitive offerings, were originally focused on High Performance Computing (HPC) and the Media & Entertainment (M&E) industries, are now ready for prime-time and appropriate for other use cases.
It's like the game of Clue, but instead of Professor Plum with the candlestick in the library, it was Chuck with the Cluster in the Closet. To avoid shadow IT creating huge Hadoop Clusters in your closets, encourage the use of Cloud Computing for "sandbox" projects. IBM, Amazon and others offer hosted MapReduce engines for this purpose.
What type of storage do you plan to use for Big Data? The top five, weighted from a list during a poll of the audience were: (78) traditional disk arrays, (71) Scale-out NAS, (46) pre-configured appliances, (30) Hadoop clusters, and (23) Cloud Storage.
Big Data is about doing things differently. Do your employees understand analytical techniques? Your company may need to start thinking about policies for capturing Big Data, storing it correctly, and analyzing it for insights and patterns needed to stay competitive.
It was good to mix reality with a bit of humor. Some of these conference attendees take themselves too seriously, and it is good to be reminded that IT is just part of the overall business operation.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Monday afternoon sessions:
IBM Watson and your Data Center
Steve Sams, IBM VP of Site and Facilities Services, cleverly used IBM Watson as a way to explain how analytics can be used to help manage your data center. Sadly, most of the people at my table missed the connection between IBM Watson and Analytics. How does answering a single trivia question in under three seconds relate to the ongoing operations of a data center? If you were similarly confused, take a peak at my series of IBM Watson blog posts:
The analyst who presented this topic was probably the fastest-speaking Texan I have met. He covered various aspects of Cloud Computing that people need to consider. Why hasn't Cloud taken off sooner? The analyst feels that Cloud Computing wasn't ready for us, and we weren't ready for Cloud Computing. The fundamentals of Cloud Computing have not changed, but we as a society have. Now that many end users are comfortable consuming public cloud resources, from Facebook to Twitter to Gmail, they are beginning to ask for similar from their corporate IT.
Legal issues - see this hour-long video, [Cloud Law & Order], which discusses legal issues related to Cloud Computing.
Employee staffing - need to re-tool and re-train IT employees to start thinking of their IT as a service provider internally.
Hybrid Cloud - rather than struggle choosing between private and public cloud methodologies, consider a combination of both.
University of Rochester Medical Center (URMC) Cracks Code on Data Growth
Often times, the hour is split, 30 minutes of the sponsor talking about various products, followed by 30 minutes of the client giving a user experience. Instead, I decided to let the client speak for 45 minutes, and then I moderated the Q&A for the remaining 15 minutes. This revised format seemed to be well-received!
University of Rochester is in New York, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick back in May, when he presented at the IBM [Storage Innovation Executive Summit] in New York City.
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for continuous operations and high availability, while controlling storage growth and costs.
The Q&A was lively, focusing on how his team manages 1PB of disk storage with just four storage administrators, his choice of a "Vendor Neutral Archive" (VNA), and his experiences with integration.
This was a great afternoon, and I was glad to get all my speaking gigs done early in the week. I would like to thank Rick Haverty of URMC for doing a great job presenting this afternoon!
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the other Monday morning keynote sessions:
Driving Innovation to Achieve Dramatic Improvements
What is Innovation? It is a process that starts with one or more ideas, that results in change, that creates value. Easier said than done!
Innovation drives business growth. The analyst indicated that the IT infrastructure can either be in the way to impede business growth, neutral to enable growth, or contributing to business growth. Companies often find downtime as an inhibitor to business growth. The analyst gave these typical numbers.
Unplanned downtime (hours per year)
Planned Downtime (hours per year)
A big inhibitor to change is "cultural inertia", which states that the way things are prevent what they could be. Change requires both rewards and measures. Employees are often uncomfortable with change. Motivation should be with carrots not sticks.
(I often joke that the only people who are comfortable with change are babies with soiled diapers and prisoners on death row!)
The impedence to change is further amplified by leadership because what got them into their positions was their history of success, and often leaders perpetuate what worked for them in the past.
"There is nothing so useless as doing efficiently that which should not be done at all."
--- Peter Drucker
Nothing lasts forever, and companies should not try to avoid the inevitable. Innovators need to see themselves as change agents. the analyst feels that less than 10 percent of IT will adopt innovation to enact dramatic change. The analyst took a poll of the audience asking: Why isn't your IT Infrastructure and Operations more innovative? Over 800 attendees responded. Here were the results:
The analyst suggests treating Innovation like a team sport, with small 2-5 person teams. Search for breakthrough opportunities by setting audacious goals to inspire innovative thinking. What approach are most people doing today? Here are some polling results:
The analyst suggest it is more important to establish a culture of innovation first, and process second. Skunkworks projects are back in favor. IT folks should avoid the worship of so-called "best practices" as a reason to avoid change in trying something different. To think "outside-the-box" you need to get outside the box, or office, or cubicle, or wherever you work that prevents you from interacting with your internal or external customers. Customers can bring great insights on new approaches to take.
One new approach, born in the Cloud and now coming to the Enterprise is the concept of [DevOps], which consists of promoting collaboration between the "Appplication Development" half of IT, with the "Operations" half. If you never had heard of DevOps before, you are not alone, most of the attendees at this conference hadn't either. Here are the poll results:
Some companies have instituted a "Fresh Eyes" program, asking new-hires and early-tenure employees questions like: What surprised you the most when you joined the company? Was there anything that didn't make sense to you? Do you have any ideas to improve the way we do things?
"In a time of crisis we all have the potential to morph up to a new level and do things we never thought possible"
– Stuart Wilde
Why wait for a crisis?
Facebook: Efficient Infrastructure at a Massive Scale
Frank Frankovsky, the Director of Hardware and Design and Supply Chain at Facebook, was sitting right next to me in the audience. I didn't know this until it was his turn to speak, and he jumps up and walks to the stage! For those who live under a rock and/or are over 40 years old, Facebook is a social media site that allows people to maintain personal profiles, share photos, news and messages, play games, and create groups to organize events. They now support over 800 million accounts, a healthy percentage of the 1.9 billion people on the internet today.
Started in 2004, Facebook was originally hosted on standard server and storage hardware in colocation facilities. Facebook saved 38 percent costs by bringing their operations in-house, building their own servers from parts, and using no third-party software. Facebook has the advantage of owning their entire software stack, leveraging open source as much as possible. They even re-wrote their own PHP compiler, which they pronounce "Hip-Hop", short for high-performance-PHP.
Facebook can stand up a new data center in less than 10 months, from breaking ground to serving users. Most of Facebook's data centers sport a PUE less than 1.5, but their newest one in Prineville, Oregon is down to an amazing 1.07 level for a 7.5 Megawatt facility! How did they do it? Here are a few of their tricks:
Use Scale-Out architecture. Having lots of small servers, scattered in various data centers, allows them to survive a server failure, as well as having the luxury to shut down a datacenter when needed for maintenance reasons.
Free Cooling. Instead of air-conditioning, they pump in cold air from the outside, and send the heated exhaust back outdoors. Frank does not believe servers should be treated like humans, so their data centers run uncomfortably hot. The 50-year climate data is used to determine data center locations that have the optimal "free cooling" opportunities.
Eliminate UPS and PDU energy losses. Rather than running 480 VAC power through UPS that represent a 6 to 12 percent loss, and then PDU that introduce another 3 percent loss getting down to 208 or 120 VAC, Frank's team builds servers that feed direclty off the 480 VAC from the power company. For backup power, they use 48VDC batteries. One set of batteries can backup six racks of servers.
Target 6 to 8 KW per rack. Low-density racks are easier to keep cool.
Build their own IT equipment. Rather than buying commercially-available servers, Frank's team builds 1.5 U servers based on Intel "Westmere" chipset. 1.5U allows for larger fan radius than standard 1U pizza box format. (IBM's iDataPlex uses 2U fans for the same reason!) Facebook has a "Vanity free" design philosophy, so no fancy plastic bezels. In most cases, the covers are left off. Most (65 percent) of their servers are web front-ends. They plan new IT equipment based on Intel's "Sandy Bridge" chipset.
Use SATA drives. They buy the largest SATA drives available, directly from manufacturers, in direct-attach storage (DAS) in their servers. Data is organized in a Hadoop cluster, and they have developed their own internal "Haystack" for photo storage. Despite the floods in Thailand, Facebook has secured all the SATA disk they plan to buy for 2012 from their suppliers.
Use Solid-State drives. Their Database tier uses 100 percent Solid-State drives.
Frank is also a founder for the [Open Compute Project], which takes an "Open source" approach to IT hardware.
Facebook does not bother with hypervisors. Instead, they have adapted their own software to make full use of the CPU natively. This eliminates the "I/O Tax" penalty associated with VMware and other hypervisors.
Of course, not everyone owns their entire software stack, and can build their own servers! It was nice to hear how a company without such limitations can innovate to their advantage.
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony]. IBM is a Global Partner and Platinum Sponsor for this event. Here is a recap of some of the Monday morning keynote sessions:
Welcome and Introduction
Monday morning kicked off with a welcome introduction from the conference coordinators. This is the highest attendance for this conference in its 30 year history, with 60 percent of the attending for their first time, and 18 percent only once before. This is the fourth time I am attending. Half of the attendees represent corporations with 20,000 employees or more, the other half from smaller companies and government agencies. The top five industries represented are financial services, public sector, healthcare, manufacturing, and energy.
This conference uses a clever "interactive polling" where hand-held devices can be used to select choices, and results of over 800 voters are presented immediately on the big screen.
For IT budgets, 42 percent plan to increase next year, 32 percent flat, and 26 percent lower, which are similar to the numbers last year. Of nine different IT challenges, the top three were managing storage growth, power/cooling issues, and adopting a Cloud strategy.
Top 10 Trends and how they will impact Data Center IT
The analyst presented top 10 business, technology and societal trends that will impact IT. He added a last-minute eleventh issue that he felt will impact everyone in 2012:
Consumerization and the Tablet. Back in 1997, a GB of flash memory cost $7,992 US dollars, and today that same GB costs only 25 cents. Employees are bringing their own devices to the workplace, and expecting IT support.
Infinite Data Center. You may never have to expand your floorspace again. Improvements in server and storage density can allow you to continually upgrade in place.
Energy Management. Data centers consume 100x more energy than the offices they support. The cost of energy is on part with IT equipment. Energy management is becoming an enterprise-wide discipline. A key performance indicator (KPI) can be "compute per kW" or "compute per Square foot".
Context Awareness. There are hundreds of thousands of apps for Android-based smart phones and iPhones. Context awareness allows an app to help business travelers in airports know what restaurants are nearby, their flight status, and alternate flights available, based entirely on their location.
Hybrid Clouds. By 2013, over 60 percent of cloud adoption will be to redeploy existing apps like email. Some 80 percent of cloud initiatives will be private or hybrid configurations. Customers want "good enough" technology, and thus Cloud will be mostly an augmentation strategy.
Fabric Computing. The opposite of fully-integrated stacks is the notion of having compute, memory and storage joined together via an interconnect fabric with software to manage the entire environment.
IT Complexity. Robert Glass's Law states that for every 25 percent increase in functionality, there is a 100 percent increase in complexity. See Roger Session's whitepaper [The IT Complexity Crisis: Danger and Opportunity] for more on this.
Patterns and Analytics. Big data and business analytics is a key platform. This is expected to grow 60 percent CAGR.
Impact of Virtualization. Virtualizing your environment should be considered a continuous process, not a one-time project. Many companies are running x86 servers at less than 55 percent, which the speaker considers under-utilized. Virtual Desktop Infrastructure (VDI) is a trade-off, may cost more but have other business benefits to consider. The problem is that many IT shops are organized vertially (a server team, storage team, network team) but problems surface horizontally, and there is no "ownership" for the resolution. Some use "tiger teams" to address this. Companies should reward lateral thinking.
Social Media. Of the ommunications on cell phones by college students, 98.4 percent are text messages, and only 1.6 percent voice phone calls. People search Google for "what was", but they search Twitter for "what is". Most of the growth on Twitter are in the 39-52 year-old demographic. The analyst felt that if your company is blocking or restricting access to facebook, twitter, youtube or other social networking sites, then shame on you. I agree!
Flooding in Thailand. Over two million square feet of HDD production space were flooded, and this will impact HDD prices for 2012. Already, a 2TB drive that was selling for $79 at local store is now selling for $190.
How To Get Your CFO's Support For Strategy and Funding
In the first of a series of "mastermind interviews", the analyst interviewed their own CFO Chris Lafond. Ultimately, it is about business results. They have grown annual 15-20 percent, from 250 million in 2003 to 1.3 billion US dollars in 2011 for annual revenue, 4600 employees, doing business in 85 countries. The company is focused on three business areas: Research, Consulting, and Events like this one. Chris does not approve 3-5 year projects, and instead requests projects be broken up into year-long phases. ROI can be very misleading, and he asks instead for benefits and contributions to initiatives.
It is important to keep the horse in front of the cart. Accounting departments should not drive business decisions. For example, companies should not move to the public cloud just so that the accounting department can shift from CAPex to OPex. Try to depreciate as soon as possible. Likewise, green technologies and social responsibility are factors, but not drivers of business decisions. Acquisitions are a natural evolution of the market, so risk mitigation strategies should be in place in case your vendor of choice is acquired by someone you don't like.
For BC/DR planning, the analyst has a single Data Center approach, but Chris indicated that IT is looking to expand this. Their single datacenter for one part of their business was in Florida, and the other in Massachusetts, and both impacted by Hurricanes or Earthquakes recently.
The "lightning round" asked Chris his thoughts, either thumbs up, thumbs down, or neutral, on single ideas or concepts. I liked this part of the interview!
Chargeback? Thumbs down. He doesn't feel you should have internal fighting over charge rates. He prefers showback instead.
BYO Device with stipend? Thumbs down, but inevitable. Giving people a chunk of money to buy their own laptop, smart phone or tablet of choice may wreak havoc on the IT department for support and service.
Telepresence? Thumbs down. Cool, but very expensive. I don't think people are prepared to exploit the benefits of this.
Corporate apps on public "app stores"? Thumbs down. Concerns over security and integration is main issue.
Access to Social Networks? Thumbs up. This is how employees communicate and collaborate. Don't stifle them doing the right things just because you are afraid they might waste 20 minutes on Facebook per day.
Your IT budget? It's up slightly 1-5 percent for 2012.
Cloud? Promising, some challenges related to integration and security.
Chris finished up with a story about an application team that indicated that they would need to make 100 customizations to an off-the-shelf general ledger financial application. Chris and the other executives asked to be presented each and every customization, and he was able to eliminate most of them.
Positive comments I heard from the audience was that these keynotes had real "meat" to them, and not just full of cliches and platitudes that is common for keynote sessions. I would have to agree.
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony].
Once again, I will be working the IBM Exhibition Booth of the Solution Showcase, attending keynote and break-out sessions, and meeting with clients and analysts. Today is mostly setting up the booth, getting my registration badge and materials, an orientation meeting for first-timers, and finish off the evening with a networking event to get the party started!
Traffic to and from the hotel was a mess today because of the [Las Vegas Strip at Night Rock-n-Roll Marathon]. The entire Las Vegas Boulevard was blocked off from 2pm to 11pm, causing taxis some headaches getting to and from each hotel. This marathon included a "Stiletto Dash" where women had to run in shoes that had at least three inch heels! (Only in Las Vegas!)
The conference is organized into 8 tracks:
Navigating the Journey to Cloud-Delivered Services
Achieving and Maintaining IT Operational Excellence
Modernizing Your Storage Strategy to Keep Pace with Burgeoning Demand
Ensuring Your Business Continuity Management Plan Reflects Today's Realities and Tomorrow's Challenges
Virtualization: Moving at Light Speed While Leveraging Your Existing Investments
The Future of Servers and Operating Systems
Data Center Modernization: Staying Agile in Chaotic Times
Pervasive Mobility: What Infrastructure and Operations Needs to Know Now
I am glad to see that storage got its own track this year! If you are attending the conference, here are the sessions that IBM is featuring for Monday:
IBM: Watson and Your Data Center
This is a lunch-time talk. Steve Sams, IBM VP of Sites and Facilities, will explain how to leverage Watson-like analytic approaches to provide flexible, cost-effective data center solutions. Analytics can be used to better align IT to the business needs, optimize server, storage and network utilization and improve data center design.
IBM: University of Rochester Medical Center cracks the code on data growth
Rick Haverty, Director of Infrastructure for University of Rochester Medical Center (URMC), will discuss how his team built a storage strategy that transformed their environment to bring savings right to their bottom line without sacrificing the speed, criticality and performance requirements of their imaging and EMR systems. I will be there to introduce Rick at the beginning, and then moderate the Q&A after the talk.
Solution Showcase Reception
The Solution Showcase opens up Monday night with a reception, serving food and drinks. Look for the IBM Portable Mobile Data Center (PMDC), the big trailer on the show floor. We also have an exhibit booth, across from the PMDC, to ask questions and talk with various IBM experts. You can look for me and the other experts wearing white lab coats!
Next week, I will be in Las Vegas for the 30th annual [Data Center Conference]. This is the fourth year attending this. For a bit of nostalgia, check out my blog posts from the [2008 event] and the [2009 event].
Back in October, Daryl Pereira asked me for an interview about my blog. I get a lot of these requests, but this one was different. Daryl is on the IBM DeveloperWorks team, and he was going to interview me to for the "Great Mind Challenge". This is a fun competition for a group of about 100 college students from San Jose State University to get them to learn blogging best practices and techniques.
This was the one post that put me into the #1 position, with over 70,000 hits so far and counting, and that does not include all the people who read my blog through feed readers or the various cross-postings on IBM Storage Community and IBM Virtual Briefing Center.
This blog post was part of a series on IBM Watson, the computer that beat two humans on the "Jeapoardy!" television game show. Having worked closely with the IBM Research scientists to understand how IBM Watson worked so that I could blog about it, I thought a good way for readers to appreciate how it was put together was to explain how to assemble a scaled-down version. My inspiration was an article by John Pultorak that explained [how to build your own Apollo Guidance Computer (AGC) in your basement].
The blog post series proved to be a big hit. IBM Watson helps to demonstrate many modern computer techniques, including business analytics of Big Data, Cloud Computing, and parallel programming techniques such as Hadoop. Showing that a "Watson Jr." could be built in your basement helped to emphasize that IBM Watson was made from hardware and software that are generally available today.
I am very proud of this blog post. I worked with Moshe Yanai and the rest of the XIV team to be completely accurate and correct to set the right level of expectations. So many false statements and FUD had been thrown out about what would happen if a double drive failure happened during the short 30 minute window of opportunity, and it turns out that in most cases, no data is lost, and in all other cases, the lost data can be easily identified and restored. In most cases, this will be less recovery required than a double drive failure on a traditional RAID-5 disk array.
It was also an opportunity to try out Animoto to create a short and simple video. Normally, when marketing needs a video made, it will cost 25,000 dollars USD or more, and take weeks to produce. I was able to get this video done in just a few hours with no out-of-pocket expenses.
After this post, nearly all FUD in the blogosphere about double drive failures disappeared. More importantly, the XIV sales that quarter (2Q2010) was substantially better than the prior quarter. Many XIV sales reps credit this blog post for that huge bump in XIV sales! I guess this could be the Tony Pearson equivalent of the [Colbert Bump].
In 2009 and 2010, I was the third most influential blogger on IBM's Developerworks, and now in 2011, I have risen to number one position! Internally, we call this "Winning the Devy" (like an Emmy, but for DeveloperWorks bloggers). I would like to thank all my readers for continuing to share in the conversation!
Well, it's Tuesday again, and you know what that means!
This Thursday is the Thanksgiving holiday here in the United States, so instead of announcing IBM products, I wanted to announce the general availability of my latest book, [Inside System Storage: Volume III].
This book includes blog posts from May 2008 to March 2009, along with the ever popular behind-the-scenes commentary on what was going on during IBM's launch of the Information Infrastructure initiative.
Do you know someone who celebrates Chanukah, Christmas, Kwanza, or the Winter Solstice, and have a hard time finding the right gift?
Do you know a client or IBM Business Partner that would appreciate a nominally-priced gift to thank them for their business?
Do you know someone newly hired into IBM or another IT company that could benefit from behind-the-scenes insight and commentary?
As with the other two volumes, Inside System Storage: Volume III is available in your choice of paperback, hardcover, and eBook (Adobe PDF) format.
In the spirit of Thanksgiving, I would like to thank my editor, Susan Pollard, who put in the extra effort, working evenings and weekends, to get this book done in time for the upcoming holiday season. For those outside the United States, there is an American tradition to shop in brick-and-mortar stores on Black Friday (the day after Thanksgiving) and to shop on-line for books like mine on Cyber Monday (the Monday after Thanksgiving).
I would also like to thank my publisher, Lulu.com, for upgrading me to "Spotlight" level, so now I have a spotlight page titled [Books Written by Tony Pearson], making it easy for you to order any of my books in various formats.
And last, but not least, I would like to thank all my friends and family that were supportive these past few difficult months while I was putting this book together.
Next month, I will be in Las Vegas, Dec 4-8, speaking at Gartner's [Data Center Conference]. If you order a book today, and bring it with you to the IBM booth at the Solution Expo, I can sign it for you!
IBM Tivoli Storage Productivity Center v4.2.2 Overview and Update
This was an updated version of the presentation I gave last July in Orlando, Florida (see my post [IBM Storage University - Day 1]). Since it might have been awhile since the Australian audience had heard about the latest and greatest for Tivoli Storage Productivity Center, I decided to cover the enhancements of 4.2.0, 4.2.1 and 4.2.1 combined.
IBM Tivoli Storage Productivity Center is an important part of IBM's "Storage Hypervisor" solution, combining a single pane of glass for management with non-disruptive storage virtualization with SVC and Storwize V7000.
IBM Storwize V7000 and SVC integration with VMware
Alexi Giral from IBM Sydney presented this session on how Storwize V7000 and SVC serve as the "Storage Hypervisor" for VMware server virtualization environments. The focus was on the FCP and iSCSI block-only access modes of these devices, although one could use IBM Storwize V7000 Unified to provide NFS file-level access to VMware. Alexi covered both VMware Vsphere v4 and v5, as there are a few differences.
IBM Storwize V7000 and SVC supports thin provisioning, VMware's VAAI interface, VMware's Site Recovery Manager, and provides a storage management plug-in to Vmware's vCenter. The SVC has extended the distance for split-cluster configurations that support VMware's vMotion live partition mobility and High Availiability (HA) up to 300km using active DWDM.
Tape Storage Reinvented: What's New and Exciting in the Tape World?
Special thanks to Jim Fisher and Jim Karp for providing me this presentation, videos and supporting materials for me to present this session. I gave this as the first break-out session on Tuesday, and then repeated as the last break-out session on Thursday. Several of the attendees in the audience mocked my title, with taunts like "What could be NEW or EXCITING about tape?" I covered four key areas:
The new TS1140 tape drive, including the corresponding model-JC tape that holds 4TB native (12 TB compressed!).
The enhanced TS3500 with the Tape Library Connector Shuttle. I had a video that shows how tapes can be sent from one TS3500 tape library string to another.
The new Linear Tape File System (LTFS), both the single drive edition and the library edition
The new 3592-C07 FICON controller for our mainframe clients
By the end of the session, the folks that taunted me were honestly impressed that they learned a few things, and had not realized so much has been developed recently in the world of tape.
Since Clod Barrera introduced IBM's Smarter Computing initiative during yesterday's keynote session, I took it to the next lower level, with a presentation on how IBM's Storage Strategy aligns with the Smarter Computing approach.
Deduplication -- It's Not Magic, It's Math!
Local IBMer Paul Rizio presented this high-level session on the concepts of data deduplication, and how it is implemented in IBM's N series, TSM and ProtecTIER virtual tape libraries. I first met Paul earlier this year when we were both instructors at Top Gun classes we held in Auckland, New Zealand and Sydney, Australia.
IBM Information Archive for files, email and eDiscovery
This was a reprise of my presentation that I gave last July in Orlando, Florida (see my blog post [IBM Storage University - Day 1]). I explained the differences between backup and archive, the differences between Tivoli Storage Manager and System Storage Archive Manager, and the Information Archive (IA) The Information Archive for files, email and eDiscovery bundle combines IA hardware with content collectors for files and email, eDiscovery analyzer and eDiscovery manager software.
What are Industry Consultants saying about IBM Storage?
Vic Peltz, from our IBM Almaden Research Center, presented this lively presentation on how IT industry analysts gather their information and structure their findings into various models. For many in the audience, this would be their first exposure to concepts like a "Magic Quadrant", "MarketScope" and the various stages of the "Hype Cycle".
IBM SONAS and the Smart Business Storage Cloud
The title of this session just rolls off my tongue, similar to "James and the Giant Peach" or "Harold and the Purple Crayon". I had presented this back in July (see my blog post [IBM Storage University - Cloud Storage]). This time, I had updated the materials to reflect the new SONAS R1.3 release, and the new IBM SmartCloud offerings announced last month.
Of course the big news is that U.S. President Barack Obama is here in Australia, with a stop in Canberra (not far from Melbourne), followed by a stop in Darwin on the north side of this country. This is his first official visit to Australia as president.
The keynote was led by Phil Tasker, IBM Business Unit Executive (BUE) for STG Education Programs in Growth Markets, then Joe Screnci, head of IBM Storage Sales for Australia. IBM is in the Top 10 Training Hall of Fame, and conducts over 40,000 classes worldwide, resulting in over 1.3 million student days of instructions. IBM Systems Lab and Training technical hosts over three dozen conferences like this one every year.
Next was Clod Barrera, Distinguished Engineer and Chief Technical Strategist for the IBM System Storage product line. He covered future trends in storage as they relate to IBM's Smarter COmputing initiative.
Storage for the Clouds
Clod Barrera presented this break-out session on Cloud Storage. He covered why clouds matter, the various types and purposes of cloud, technology and architectures, and where IBM is headed to support this trend.
Storage for Cloud computing was $1 Billion USD business in 2010, and is expected to grow 32 percent CAGR through, compared to 3.8 percent for non-cloud storage. Clod estimates that 10 to 15 percent of all storage will be in cloud deployments by 2015. Of this storage, analysts expect 50 percent in private clouds, and the other 50 percent in public clouds. For private clouds, clients are looking to "Cloudify" their existing IT infrastructures. For public clouds, the projects are mostly green field.
IBM is also looking to the "arms dealer" of choice for Telcos and other companies looking to launch their own Cloud Services. IBM has a Cloud Services Provider Platform (CSP2) specifically to provide all the tools and technologies needed to make this possible.
Last month, IBM launched several new solutions for Cloud. The IBM Starter Kit for Cloud will help existing IT environments adopt cloud technologies. The IBM Service Agility Accelerator for Cloud is available for more advanced deployments. IBM Service Delivery Manager (ISDM) integrates a collection of software to provide complete integrated service management. IBM CloudBurst provides an integrated hardware-and-software stack for both x86 and POWER chipsets.
Multi-tenancy is also a big issue, and this varies depending on deployment model: IaaS, PaaS, or SaaS. Multi-tenancy is needed to help divide up management tasks, and to ensure that shared resources are paid for and meet SLA requirements accordingly.
Clod feels there are good reasons to use high performance, transactional SAN storage for VMware environments, versus NAS which many people consider simpler to deploy. IBM is also active in open standards, including SNIA's Cloud Data Management Interface [CDMI].
Journey to the Private Cloud
Gary Luke from Brocade provided this session on IBM's SAN384B-2 and SAN768B-2 SAN directors. Brocade is one of IBM's suppliers for SAN switches, and thanks to TRILL being adopted last August by IETF, supports multi-hop FCoE configurations! However, Gary did not talk about FCoE, but rather native FCP and FICON support in these new directors.
According to VMware, only 30 percent of x86 workloads are virtualized by any hypervisor. Gary feels that server virtualization and the use of Solid-State Drives (SSD) in disk arrays are driving existing 8 Gbps SAN to upgrade to 16 Gbps. Gary feels that Fibre-Channel based SANs are best positioned to handle unpredictable peaks in a 24-by-7 world.
The SAN384B-2 can house up to 256 ports (8 Gbps) or 192 ports (16 Gbps) in four slots, 9U chassis. The SAN768B-2 can handle twice these, in a 12U chassis. The nice thing about the 16Gbps ports is that they can auto-negotiate down to 10, 8, 4 and 2 Gbps. This is far better than typical N-2 support, often referred to as the speeds supported, such as 4/2/1 and 8/4/2. An upcoming FOS release will allow people with previous generation SAN384B-1/SAN768B-1 directors to move their 8Gbps blades over to the new SAN384B-2/SAN768B-2 generation models.
Since most CWDM and DWDM only support maximum 10 Gbps FC and 10GbE, Brocade's 16Gbps can automatically drop down to 10 Gbps for direct attachment to CWDM/DWDM, rather than having a step-down box normally required.
A major advancement is the change from copper to optical "Inter-Chassis Links" (ICL). Unlike Inter-switch links (ISL) that use up SAN ports on each box, the ICL is faster, more efficient and does not consume ports. Normally, clients would connect two directors together, but now you can connect up to six chassis together! For example, you can have four SAN368B-2 connected to your host servers, ICL attached to two SAN768B-2, that are then connected to your disk and tape storage devices. The fiber optic ICL allow for up to 50 meters distance. Combining six chassis together would allow the complex to support over 3,000 ports (8 Gbps) or 2,300 ports (16 Gbps).
The SAN384B-2 and SAN768B-2 supports "virtual SAN" logical switches, traffic isoliation (TI) zones, fabric-assigned WWNNs, and fabric-based QoS.
Lastly, Brocade offers a free utility called [SANhealth] that will gather data from your b-type, m-type and even Cisco MDS-based SAN. The data can then be sent to Brocade for analysis, and Brocade will then email back some nice Visio graphs, spreadsheets and other analysis results on the health of your SAN.
Continuing my coverage of the [IBM System x and System Storage Technical Symposium], I thought I would start with some photos. I took these with cell phone, and without realizing how much it would cost, uploaded them to Flickr at international data roaming rates. Oops!
Here are some of the banners used at the conference. Each break-out session room was outfitted with a "Presentation Briefcase" that had everything a speaker might need, including power plug adapters and dry-erase markers for the whiteboard. What a clever idea!
Here is a recap of the last and final day 3:
Understanding IBM's Storage Encryption Options
Special thanks to Jack Arnold for providing me his deck for this presentation. I presented IBM's leadership in encryption standards, including the [OASIS Key Management Interoperability Protocol] that allows many software and hardware vendors to interoperate. IBM offers the IBM Tivoli Key Lifecycle Manager (TKLM v2) for Windows, Linux, AIX and Solaris operating systems, and the IBM Security Key Lifecycle Manager (v1.1) for z/OS.
Encrypting data at rest can be done several ways, by the application at the host server, in a SAN-based switch, or at the storage system itself. I presented how IBM Tivoli Storage Manager, the IBM SAN32B-E4 SAN switch, and various disk and tape devices accomplish this level of protection.
NAS @ IBM
Rich Swain, IBM Field Technical Sales Specialist for NAS solutions, provided an overview of IBM's NAS strategy and the three products: Scale-Out Network Attached Storage (SONAS), Storwize V7000 Unified, and N series.
IBM System Networking Convergence CEE/DCB/FCoE
Mike Easterly, IBM Global Field Marketing Manager for IBM System Networking, presented on Network convergence. He wants to emphasize that "Convergence is not just FCoE!" rather it is bringing together FCoE with iSCSI, CIFS, NFS and other Ethernet-based protocols. In his view, "All roads lead to Ethernet!"
There are a lot new standards that didn't exist a few years ago, such as PCI-SIG's Single Root I/O Virtualization [SR-IOV], Virtual Ethernet Port Aggregator [VEPA], and [VN-Tag], Data Center Bridging [DCB], Layer-2 Multipath [L2MP], and my favorite: Transparent Interconnect of Lots of Links [TRILL].
Last year, IBM acquired Blade Network Technologies (BNT), which was the company that made IBM BladeCenter's Advanced Management Module (AMM) and BladeCenter Open Fabric Manager (BOFM). BNT also makes Ethernet switches, so it has been merged with IBM's System Storage team, forming the IBM System Storage and Networking team. Most of today's 10GbE is either fiber optic, Direct Attach Copper (DAC) that supports up to 8.5 meter length cables, or 10GBASE-T which provides longer distances of twisted pair. IBM's DS3500 uses 10GBASE-T for its 10GbE iSCSI support.
Last month, IBM announced 40GbE! I missed that one. The IT industry also expects to deliver 100GbE by 2013. For now, these will be used as up-links between other switches, as most servers don't have the capacity to pump this much data through their buses. With 40GbE and 100GbE, it would be hard to ignore Ethernet as the common network standard to drive convergence.
Fibre Channel, such as FCP and FICON, are still the dominant storage networking technology, but this is expected to peak around 2013 and start declining thereafter in favor of iSCSI, NAS and FCoE technologies. Already the enhancements like "Priority-based Flow Control" made to Ethernet to support FCoE have also helped out iSCSI and NAS deployments as well.
The iSCSI protocol is being used with Microsoft Exchange, PXE Boot, Server virtualization hypervisors like VMware and Hyper-V, as well as large Database and OLTP. IBM's SVC, Storwize V7000, XIV, DS5000, DS3500 and N series all support iSCSI.
IBM's [RackSwitch] family of products can help offload traffic at $500 per port, compared to traditional $2000 per port for IBM SAN32B or Cisco Nexus5000 converged top-of-rack switches.
IBM's System Networking strategy has two parts. For Ethernet, offer its own IBM System Networking product line as well as continue its partnership with Juniper Networks. For Fibre Channel and FCoE, continue strategic partnerships with Brocade and Cisco. IBM will lead the industry, help drive open standards to adopt Converged Enhanced Ethernet (CEE), provide flexibility and validate data center networking solutions that work end-to-end.
Special thanks to Anthony Vandewerdt, who sent me his version of this presentation that he planned to present in Australia next week. I "smartened it up" (or whatever the appropriate phrase is the opposite of "dumbed it down") for the technical audience.
Recovery procedures for single and double drive failures. A double drive failure on an XIV typically involves less recovery effort than traditional RAID5-based disk systems, and in many cases results in no data loss whatsoever. I provided details on this in my blog post [Double Drive Failure Debunked: XIV Two Years Later], so no need to repeat myself here.
Replacing the Automatic Transfer Switch (ATS) non-disruptively. To support either single-phase and triple-phase power sources, the XIV uses an ATS to take two independent power feeds, and distribute this out to the three Uninterruptible Power Supplies (UPS).
Built-in Migration capability to copy data off other disk systems over to the XIV.
Configuring Synchronous and Asynchronous mirroring using either the Fibre Channel or Internet Protocol ports.
Optimizing the use of XIV for VMware, AIX and other operating systems.
The IBM XIV Storage System is quite popular in New Zealand, with four times more boxes sold per capita than the other countries in the Asia Pacific region. I covered both the A14 model as well as the new Gen3 model.
Business Continuity/Disaster Recovery (BC/DR) Update: Lessons, Planning, Solutions
My colleague Vic Peltz from IBM Almaden presented on lessons learned from Hurricane Katrina and various other natural disasters. Unlike tradtional presentations the focus on technology, Vic took a different approach, focusing on people and procedures. I was here last year when the earthquake hit Christchurch on the south island, so I was well aware that BC/DR was top of mind for many of the attendees. Throughout this week, I have felt tremors, and many of the locals told me that these happen all the time.
Introduction to IBM Storwize V7000
I knew I was in trouble when the request for me to present Storwize sounded like something from [Mission Impossible]:
"Good morning, Mr. Pearson. Your mission, should you choose to accept it, involves presenting Storwize V7000 in Auckland, New Zealand. You may also present the Storwize V7000 Unified, but it is essential that you not cover the SAN Volume Controller or SONAS products from which they are based upon, as you will not have enough time. The audience is very technical, so be careful. As always, should any questions come up that you cannot answer, the conference coordinators will disavow all knowledge of your actions, nor reimburse your laundry charges. This message will self-destruct in five seconds."
Well, I accomplished my mission in 75 minutes. I was able to cover the block-only version of the IBM Storwize V7000, with support for clustering the control enclosures, expansion drawers and external storage virtualization. I then spent a few minutes on the block-and-file Storwize V7000 Unified, which adds support for CIFS, NFS, HTTPS, FTP and SCP protocols through two new "file modules", with integrated support for backup and anti-virus checking. I covered both IBM Easy Tier for sub-LUN automated tiering between Solid-State Drives (SSD) and spinning disk, as well as Active Cloud Engine for file-based movement between disk and tape.
This week, I will be in Auckland, New Zealand for the [IBM System x and System Storage Technical Symposium]. This is a three-day event, with 35 unique sessions and labs. The agenda is organized with a keynote session in the beginning, followed by 12 time slots over three days, each slot offering five different break-out session topics to choose from. Here is a recap of Day 1:
The keynote was led by Phil Tasker, IBM Business Unit Executive (BUE) for STG Education Programs in Growth Markets, then Matt Paterson, General Manager for Sales in New Zealand say a few words. IBM is in the Top 10 Training Hall of Fame, and conducts over 40,000 classes worldwide, resulting in over 1.3 million student days of instructions. IBM Systems Lab and Training technical hosts over three dozen conferences like this one every year. This is the first time that System x and Storage Symposium has been run in New Zealand, and based on the incredibly good turn-out, will probably be a regular event.
Matt Ziegler - HPC
Matt Ziegler, IBM Senior HPC Solutions Architect for the iDataPlex marketing team, gave an introdcution to HPC during the keynote, then provided more details in a break-out session.
In the High Performance Computing (HPC) market, IBM POWER used to be the dominant chipset, with over 200 of the top 500 supercomputers back in June 2001. Today, only about 50 use POWER. Rather, over 350 of the top 500 supercomputers use x86 instead. HPC represents a 6.3 percent growth opportunity for computer, 9.3 percent growth for storage, and 8.6 percent growth for services.
IBM's leadership in energy efficiency applies to HPC as well. In the "Green 500", a ranking based on MFLOPS/Watt, 19 of the top 25 are from IBM. IBM's iDataPlex is the most energy efficient x86 platform, at 401 MFLOPS per Watt.
Overall, x86 is growing. In 2005, x86 had 48 percent of the market, RISC/Itanium had 39 percent, and mainframe had 12 percent. In 2009, x86 grew to 56 percent, RISC/Itanium dropped to 33 percent, and mainframe to 11 percent. By 2014, Matt projects that x86 will be 63 percent, RISC/Itanium will drop to 30 percent, and mainframe to 7 percent.
The most popular form factor for x86 are blades. Growing from 8 percent in 2005, to 20 percent in 2009, and projected to be 33 percent by 2014.
IBM's Storage Strategy in the Era of Smarter Computing
I gave this presentation twice today. It has evolved quite a bit from the version I presented in Orlando last July. Attendees appreciated that my colorful analogies and stories helped them better understand the concepts of Big Data analytics, Workload-Optimized systems, and Cloud Storage offerings.
SONAS Product Review and Demo
Rich Swain presented IBM's Scale-Out Network Attached Storage (SONAS) and provided a live demo connecting to a box here in New Zealand. This is a topic I often present at the Tucson Executive Briefing Center, but it is always good to hear someone else's spin.
Phil Tasker invited everyone to the Welcome Reception after the last sessions. There was food and drink, and prizes! One person won an Xbox-360 game console, and two people won iPads.
IBM wins lots of awards, but this time is unique: [IBM and Fox Networks Group have jointly won an Engineering Emmy® Award] for Innovation from the Academy of Television Arts & Sciences. According to the Academy, by improving the ability of media companies to capture, manage and exploit content in digital form, IBM and Fox have fundamentally changed the way that audio and video content is managed and stored. Here's an excerpt from the IBM Press Release:
"By standardizing technologies in this way, Fox can now use open-standard, file-based tape in all aspects of production, post-production and distribution functions – displacing costly proprietary tape formats and/or disk subsystems. This provides media companies with the consumer equivalent of having their entire library of DVDs online and available at any time, and the ability to go to a specific scene, in any one of the movies, in an instant.
In the early stage of the technology initiative, the IBM/Fox team applied IBM-patented technologies invented by IBM Research for high-speed data movement. They also integrated traditional broadcast transport and encoding standards with IT industry open standards. This allowed either Standard Definition (SD) or HD programming to be available in real time for digital recording and repurposing -- with improved economics."
Unfortunately, people didn't like the name, but they loved the acronym, so it was renamed to Linear Tape File System. IBM offers LTFS single-drive edition on its LTO-5 and TS1140 tape drives, and LTFS library-edition across all of its tape libraries. Since everyone hates proprietary vendor lock-in, IBM has graciously shared LTFS as an open source standard with the rest of the Linear Tape Open consortium.
(Note: I was not there at the awards ceremony. The pictures were taken by Ed Childers, David Pease and Rainer Richter of each other. Additional photos are available on this [Flicr photo album].)
(1) Rainer Richter, Media Technology Market Partners LLC [MTMP], presenting the Emmy to Steve Canepa, IBM General Manager for Media and Entertainment industry. MTMP is an IBM Business Partner that offers integrated solutions for LTO and LTFS, consulting, services, and technology to the media and entertainment industry…
(2) Ed Childers, IBM manager of the Tape Drive Development team, holding the Emmy. Fellow IBM blogger Steve Hamm credits Ed on coming up with the idea for LTFS seven years ago, in his blog post [Coding and Loading in Las Vegas: How a Team of IBM Researchers Helped Transform the Way Video is Stored]. Ed wanted to make tape storage easier to use and to integrate it into the workflow of networks and studios, and suggested using an indexing system that would allow people to write software that would make video more accessible.
(3) David Pease, IBM Senior Technical Staff Member from the IBM Almaden Research Center, holding the Emmy. Along with Lucas Villa Real (IBM Brazil) and Michael Richmond (IBM Almaden), David and his team were able to come up with a working prototype in just four months. Michael discusses this in his posts [Tape? Does anyone care about Tape anymore?"] and [the Emmy goes to... LTFS].
Of course, Technology is only worthwhile if you put it to use. Our friends at FOX initially partnered with IBM to develop this video archive solution for the National Football League (NFL). If there is one place that "re-purposes" a lot of video footage, it is sports television. The technology proved so useful that FOX has since expanded it to other types of programming.
An exciting new addition to the IBM storage line, the Storwize V7000 is a very versatile and solid choice as a midrange storage device. This session will cover a technical overview of the controller as well as its positioning within the overall IBM storage line.
xST04 - XIV Implementation, Migration and Optimization
Attend this session to learn how to integrate the IBM XIV Storage System in your IT environment. After this session, you should understand where the IBM XIV Storage system fits, and understand how to take full advantage of the performance capabilities of XIV Storage by using the massive parallelism of its grid architecture. You will learn how to migrate data onto the XIV and hear about real world client experiences.
xST05 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
IBM offers encryption in a variety of ways. Data can be encrypted on the server, in the SAN switch, or on the disk or tape drive. This session will explain how encryption works, and explain the pros and cons with each encryption option.
sAC01 - IBM Information Archive for email, Files and eDiscovery
IBM has focused on data protection and retention, and the IBM Information Archive is the ideal product to achieve it. Come to this session to discuss archive solutions, compliance regulations, and support for full-text indexing and eDiscovery to support litigation.
sGE04 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
sSM03 - IBM Tivoli Storage Productivity Center – Overview and Update
IBM's latest release of IBM Tivoli Storage Productivity Center is v4.2.2, a storage resource management tool that manages both IBM and non-IBM storage devices, including disk systems, tape libraries, and SAN switches. This session will give an overview of the various components of Tivoli Storage Productivity Center and provide an update on what's new in this product.
sSN06 - SONAS and the Smart Business Storage Cloud (SBSC)
Confused over IBM's Cloud strategy? Trying to figure out how IBM Storage plays in private, hybrid or public cloud offerings? This session will cover both the SONAS integrated appliance and the Smart Business Storage Cloud customized solution, and will review available storage services on the IBM Cloud.
sTA01 - Tape Storage Reinvented: What's New and Exciting in the Tape World?
This very informative session will keep you up to date with the latest tape developments. These include the TS3500 tape library connector Model SC1 (Shuttle). The shuttle enables extreme scalability of over 300,000 tape cartridges in a single library image by interconnecting multiple tape libraries with a unique, high speed transport system. The world's fastest tape drive, the TS1140 3592-E07, will also be presented. The performance and functionality of the new TS1140 as well as the new 4TB tape media will be discussed. Also, the IBM System Storage Linear Tape File System (LTFS), including the Library Edition, will be presented. LTFS allows a disk-like, drag-and-drop interface for tape. This is a not-to-be-missed session for all you tape lovers out there!
In December, I will be going to Gartner's Data Center Conference in Las Vegas, but the agenda has not been finalized, so I will save that for another post.
The Metro Atlanta Chamber (MAC) is focused on bringing businesses and jobs into the Metro Atalanta area, and to help its members connect with other companies that can help them thrive. The MAC cover the Metropolitan region of Atlanta (5.8 million people) and 28 counties in Georgia.
The event was called "Technology Thursday", where the MAC holds a meeting on the third Thursday of every month, to discuss technology issues. The audience was a mix of business owners, sales executives, and managers. The event allowed for people to network with each other, as well as learn something new from a subject matter expert. This was the last one for 2011, to avoid conflicts with upcoming holidays in November and December.
Last year, I presented "The Future of Storage" in seven cities across Australia and New Zealand. Then, back in August, I presented "The Future of IT Storage" as an [InfoBoom Webinar] from Calgary in Canada.
This was a big success, and triggered the idea from our mid-market events team to have me travel across United States and meet with clients face-to-face in an informal setting. This started with a [Lunch-and-Learn at Indianapolis].
Next week, I will be in Atlanta. I will be presenting "The Future of IT Storage" at the Metro Atlanta Chamber of Commerce [Technology Thursday].
Here are the details:
Oct. 20, 2011
3:00 - 4:30pm
Metro Atlanta Chamber
235 Andrew Young International Blvd
Atlanta, GA 30303
Contact Catherine Pearson (no relation) at (404)586-8429 if you want to register!
IBM had over a dozen storage-related announcements this week. This is my third and final part in my series to provide a quick overview of the announcements.
IBM Tivoli® Storage Manager v6.3
IBM Tivoli Storage Manager is market-leading software that provides not just backup, but also HSM and archive capabilities across a wide variety of operating systems. Originally developed in the IBM Almaden Research Center, it then moved about 15 years ago to Tucson to become a commercial product.
The new TSM v6.3 introduces site-to-site hot-standby disaster recovery feature that replicates the TSM meta data and data for fast recovery. The maximum number of objects supported has doubled to four billion. Reporting has been enhanced using technologies borrowed from IBM Cognos. Lastly, a feature on Tivoli Storage Productivity Center has been carried forward to deploy and update agents on the various clients.
IBM Tivoli Storage FlashCopy Manager coordinates application-aware backups through the use of point-in-time copy services such as FlashCopy or Snapshot on various IBM and non-IBM disk systems. The versions can remain on disk, or optionally processed by Tivoli Storage Manager to move them to external storage such as tape for added protection.
There will always be a spot in my heart for this product, as the method to use FlashCopy for application-aware backups on the mainframe was my 19th patent, and subsequently delivered as a series of enhancements to DFSMS over the past decade on the z/OS operating system. It is good to see this innovation has "jumped over" to distributed systems.
The new FlashCopy Manager v3.1 adds support for HP-UX and VMware, expands support for IBM DB2 and Oraqcle databases, and introduces an interface for custom business applications.
IBM Tivoli Storage Manager for Virtual Environments v6.3
TSM for VE is a new addition to the TSM family, focused on being able to coordinate hypervisor-aware data protection. Initially it supports VMware, but IBM has plans to support a variety of other server virtualization hypervisors as well, as over 40 percent of companies run two or more hypervisors in their data center.
The new TSM for VE v6.3 adds a VMware vCenter plug-in, and support for hardware-based disk snapshots.
IBM Tivoli Storage Productivity Center v4.2.2
A long time ago, I was the chief architect IBM Tivoli Storage Productivity Center v1, now we are already up to v4.2.2 release!
IBM has added enhanced reporting based on IBM Cognos technology, including storage tiering analysis reports (STAR). Few companies keep all of their storage tiers in a single disk system. Rather, they have different boxes, and often from different vendors. IBM's Productivity Center can report on both IBM and non-IBM disk systems. New this release is support for the internal disks of the Storwize V7000 midrange disk system.
Productivity Center's "SAN Planner" has been enhanced to consider XIV replication criteria. This SAN Planner helps clients decide where to carve LUNs, and to make sure they pick the right place given all of the criteria such as remote copy replications.
Last year, we introduced Productivity Center for Disk Midrange Edition (MRE) which to offer lower price when you are only managing midrange disk systems DS5000, DS3000, Storwize V7000 and SVC managing these. This was so successful, that we now have TPC Select, which is basically Productivity Center Standard Edition (SE) for these midrange disk systems.
Whew! I have already heard from some of my readers to slow down, that this is too much information to deal with all at once. IBM has tried everything from having just a few announcements nearly every Tuesday, to having huge launches every two to three years, and settled in the middle with announcements about four to five times per year.
This week, IBM made over a dozen announcements related to IBM storage products. Here is part 2 of my overview:
IBM System Storage® DS8000 series microcode
One of the advantages of acquiring XIV as IBM's other high-end disk system, is that it allows the DS8000 team to focus on the IBM i and z/OS operating systems. As a result, IBM DS8000 has over half the mainframe-attach market share.
For both the DS8700 and DS8800 models, IBM Easy Tier now support sub-LUN automated tiering across three storage tiers: Solid-State Drives, high-performance spinning disk drives (15K and 10K RPM), and high-capacity disk drives (7200 RPM).
For System z customers, the latest DS8000 microcode has synergy with z/OS and GDPS, now supporting 4x larger EAV volumes, faster high-performance FICON (zHPF), and Workload Manager (WLM) integration with the I/O Priority Manager. IBM has a world record SAP performance of 59 million account postings per hour. DB2 v10 for z/OS queries were measured at 11x faster using the new zHPF feature.
IBM System Storage® DS8800 systems
On the hardware side, the DS8800 now supports a fourth frame to hold a total over 1,500 disk drives. Yes, we have customers that three frames wasn't enough, and they wanted more.
IBM is now also offering new drive options. Small Form Factor (2.5 inch) drives now include 300GB 15K RPM drives, and a 900GB 10K RPM drives. But wait! There's more! The DS8800 is no longer a SFF-only box, it now allows for mixing in Large form factor (3.5 inch) drives, starting with the 3TB NL-SAS 7200 RPM drive.
IBM XIV® Storage System Gen3
We announced the XIV Gen3 already, but we have two enhancements.
First, we now offer a model based entirely on 3TB NL-SAS drives. If you are thinking, what IBM is going to put 3TB drives into everything? Yup. Once we go through all the pain and suffering of qualifying a drive, we make sure we get our money's worth!
Secondly, we have now an iPad application to manage the XIV. This has nothing to do with Apple CEO Steve Jobs passing away last week, it was merely coincidence.
IBM Real-time Compression Appliances™ STN6500 and STN6800 V3.8
The latest software for RtCA now supports Microsoft SMB v2, and enhanced reporting so that storage admins know exactly the benefits of the compression ratios of different file extensions.
IBM System Storage EXP2500 Express®
The EXP2500 is for direct-attach situations, like the IBM BladeCenter. IBM adds LFF 3.5-inch 3TB NL-SAS drives, SFF 2.5-inch 300GB 15K RPM SAS drives, and 900GB 7200 RPM NL-SAS drives.
My colleague Curtis Neal refers to these as "B.F.D" announcements, which of course stands for Bigger, Faster, Denser!
Well, it's Tuesday, and you know what that means... IBM announcements!
In today's environment, clients expect more from their storage, and from their storage provider. The announcements span the gamut, from helping to use Business Analytics to analyze Big Data for trends, insights and patterns, to managing private, public and hybrid cloud environments, all with systems that are optimized for their particular workloads.
There are over a dozen different announcements, so I will split these up into separate posts. Here is part 1.
IBM Scale Out Network Attach Storage (SONAS) R1.3
I have covered [IBM SONAS] for quite some time now. Based on IBM's General Parallel File System (GPFS), this integrated system combines servers, storage and software into a fully functional scale-out NAS solution that support NFS, CIFS, FTP/SFTP, HTTP/HTTPS, and SCP protocols. IBM continues its technical leadership in the scale-out NAS marketplace with new hardware and software features.
The hardware adds new disk options, with 900GB SAS 15K RPM drives, and 3TB NL-SAS 7200 RPM drives. These come in 4U drawers of 60 drives each, six ranks of ten drives each. So, with the high-performance SAS drives that would be about 43TB usable capacity per drawer, and with the high-capacity NL-SAS drives about 144TB usable. You can have any mix of high-performance drawers and high-capacity drawers, up to 7200 drives, for a maximum usable capacity of 17PB usable (21PB for those who prefer it raw). This makes it the largest commercial scale-out NAS in the industry. This capacity can be made into one big file system, or divided up to 256 smaller file systems.
In addition to snapshots of each file system, you can divide the file system up into smaller tree branches and snapshot these independently as well. The tree branches are called fileset containers. Furthermore, you can now make writeable clones of individual files, which provides a space-efficient way to create copies for testing, training or whatever.
Performance is improved in many areas. The interface nodes now can support a second dual-port 10GbE, and replication performance is improved by 10x.
SONAS supports access-based enumeration, which means that if there are 100 different subdirectories, but you only have authority to access five of them, then that's all you see, those five directories. You don't even know the other 95 directories exist.
I saved the coolest feature for last, it is called Active Cloud Engine™ that offers both local and global file management. Locally, Active Cloud Engine placement rules to decide what type of disk a new file should be placed on. Management rules that will move the files from one disk type to another, or even migrates the data to tape or other externally-managed storage! A high-speed scan engine can rip through 10 million files per node, to identify files that need to be moved, backed up or expired.
Globally, Active Cloud Engine makes the global namespace truly global, allowing the file system to span multiple geographic locations. Built-in intelligence moves individual files to where they are closest to the users that use them most. This includes an intelligent push-over-WAN write cache, on-demand pull-from-WAN cache for reads, and will even pre-fetch subsets of files.
No other scale-out NAS solution from any other storage vendor offers this amazing and awesome capability!
IBM® Storwize® V7000
Last year, we introduced the [IBM Storwize V7000], a midrange disk system with block-level access via FCP and iSCSI protocols. The 2U-high control enclosure held two cannister nodes, a 12-drive or 24-drive bay, and a pair of power-supply/battery UPS modules. The controller could attach up to nine expansion enclosures for more capacity, as well as virtualize other storage systems. This has been one of our most successful products ever, selling over 100PB in the past 12 months to over 2,500 delighted customers.
The 12-drive enclosure now supports both 2TB and 3TB NL-SAS drives. The 24-drive enclosures support 200/300/400GB Solid-State Drives (SSD), 146 and 300GB 15K RPM drives, 300/450/600GB 10K RPM drives, and a new 1TB NL-SAS drive option. For those who want to set up "Flash-and-Stash" in a single 2U drawer, now you can combine SSD and NL-SAS in the 24-drive enclosure! This is the perfect platform for IBM's Easy Tier sub-LUN automated tiering. IBM's Easy Tier is substantially more powerful and easier to use than EMC's FAST-VP or HDS's Dynamic Tiering.
Last week, at Oracle OpenWorld, there were various vendors hawking their DRAM/SSD-only disk systems, including my friends at Texas Memory Systems, Pure Storage, and Violin Memory Systems. When people came to the IBM booth to ask what IBM offers, I explained that both the IBM DS8000 and the Storwize V7000 can be outfitted in this manner. With the Storwize V7000, you can buy as much or little SSD as you like. You do not have to buy these drives in groups of 8 or 16 at a time.
The Storwize V7000 is the sister product of the IBM SAN Volume Controller, so you can replicate between one and the other. I see two use cases for this. First, you might have a SVC at a primary location, and decide to replicate just the subset of mission-critical production data to a remote location, and use the Storwize V7000 as the target device. Secondly, you could have three remote or branch offices (ROBO) that replicate to a centralized data center SAN Volume Controller.
Lastly, like the SVC, the Storwize V7000 now supports clustering so that you can now combine multiple control enclosures together to make a single system.
IBM® Storwize® V7000 Unified
Do you remember how IBM combined the best of SAN Volume Controller, XIV and DS8000 RAID into the Storwize V7000? Well, IBM did it again, combining the best of the Storwize V7000 with the common NAS software base developed for SONAS into the new "Storwize V7000 Unified".
You can upgrade your block-only Storwize V7000 into a file-and-block "Storwize V7000 Unified" storage system. This is a 6U-high system, consisting of a pair of 2U-high file modules connected to a standard 2U-high control enclosure. Like the block-only version, the control enclosure can attach up to nine expansion enclosures, as well as all the same support to virtualize external disk systems. The file modules combine the management node, interface node and storage node functionality that SONAS R1.3 offers.
What exactly does that mean for you? In addition to FCP and iSCSI for block-level LUNs, you can carve out file systems that support NFS, CIFS, FTP/SFTP, HTTP/HTTPS, and SCP protocols. All the same support as SONAS for anti-virus checking, access-based enumeration, integrated TSM backup and HSM functionality to migrate data to tape, NDMP backup support for other backup software, and Active Cloud Engine's local file management are all included!
IBM SAN Volume Controller V6.3
The SAN Volume Controller [SVC] increases its stretched cluster to distances up to 300km. This is 3x further than EMC's VPLEX offering. This allows identical copies of data to be kept identical in both locations, and allows for Live Partition Mobility or VMware vMotion to move workloads seamlessly from one data center to another. Combining two data centers with an SVC stretch cluster is often referred to as "Data Center Federation".
The SVC also introduces a low-bandwidth option for Global Mirror. We actually borrowed this concept from our XIV disk system. Normally, SVC's Global Mirror will consume all the bandwidth it can to keep the destination copy of the data within a few seconds of currency behind the source copy. But do you always need to be that current? Can you afford the bandwidth requirements needed to keep up with that? If you answered "No!" to either of these, then the low-bandwidth option is you. Basically, a FlashCopy is done on the source copy, this copy is then sent over to the destination, and a FlashCopy is made of that. The process is then repeated on a scheduled basis, like every four hours. This greatly reduces the amount of bandwidth required, and for many workloads, having currency in hours, rather than seconds, is good enough.
I am very excited about all these announcements! It is a good time to be working for IBM, and look forward to sharing these exciting enhancements with clients at the Tucson EBC.
This post concludes my series of posts on Oracle OpenWorld 2011 conference. Here are some pictures from Wednesday and Thursday.
IBM as the yardstick by which everyone measures against
Our friends at Violin Memory systems mentioned our joint-venture success results with IBM GPFS, scanning 10 billion files in less than an hour. (Their booth must have been slow, because members of their team spent a lot of time in our IBM booth!)
In fact, it seemed every company compared themselves to IBM in one fashion or another. Larry said that "IBM is a great company" and mentioned the IBM systems several times in comparisons to Oracle's newly announced hardware offerings.
Larry's Sailing Vessel
When things slowed down, I took a walk to see the other parts of the exhibition area. In the Moscone West building was Larry's catamaran that won [last year's America's Cup].
I used to sail myself, and have been part of crews in sailing races in both Japan and Australia. A few years ago, I watched the America's Cup time trials in New Zealand.
On the Streets of San Francisco
On the streets, IBM had advertised some of its products in a manner that thousands of attendees would see every day. Here we have some factoids related to IBM Netezza and DB2 database on POWER servers. We were very careful not to mention either product in the IBM Booth itself, as we all understand that IBM is a guest in Oracle's house this week. We certainly don't want to do anything to upset Larry in any way to make him treat IBM like he treated HP last year, or Salesforce.com this year.
Rest in Peace, Steve Jobs, 1955-2011
On Wednesday evening at Oracle OpenWorld, we were tearing down the booth when we heard that Apple co-founder Steve Jobs had passed away. This is truly a loss for the entire IT industry. I never met Steve in person, nor have I been to any Apple conferences like MacWorld that he spoke at.
At various keynote sessions, Larry Ellison compared his Oracle products to those of Apple, Inc., suggesting that Oracle is the "Apple for the Enterprise".
On our way back to the Hilton hotel on O'Farrell, there was a candle vigil at the Apple Store near Union Square. People left sticky notes on the glass window.
There were a lot of tributes to Steve Jobs, but I liked this 15-minute video of his 2005 Commencement Speech at Stanford University titled [How to Live before you Die.
This will be one of those moments where years later, many people will remember exactly where they were, and what they were doing, when they heard the news. For many, that news came as tweets or text messages on the very iPhones and iPads he helped design.
Rock Concert - Wednesday night
On Wednesday evening, I joined thousands of other attendees on Treasure Island to hear and watch Sting, Tom Petty and the Heartbreakers, and the English Beat in concert. It was cold and dark, but we all had a good time. Needless to say, I didn't make it to Marc Benioff's 8:00am Thursday morning session!
A word of advice: If you go to an evening rock concert at Treasure Island, dress warmly!
Despite the sad news about Steve Jobs, I had a great time at this conference. I learned a lot about what other IT vendors are doing, talked to dozens of IBM clients at the booth, and got to make some new friends that work in other parts of IBM.
(FTC Disclosure: I work for IBM. IBM and Apple are technology partners. I proudly own an Apple iPod, several Mac Mini computers and shares of stock in both IBM and Apple, Inc.)
I took over a hundred pictures at this event. Here are a few of my favorites from Monday and Tuesday.
The IBM Booth #1111 Moscone South
I spent most of my time at the booth in the exhibition area. It was a huge booth, covering various software offerings in the front, and servers and storage systems in the back. Here I am next to the "IBM Watson" simulator, allowing people to play Jeopardy! game against Watson.
In the front was "EoS" which stands for "Exchanging Opinions for Solutions" -- an interactive screen developed by Somnio that allows people to enter questions and opinions and get crowd-sourced answers from people following the Twitter stream. The EoS was connected to the [IBM Mobile App] so people could follow the conversation.
IBM Customer Appreciation Events
On Monday evening we had some customer appreciation events. First was for IBM customers of "JD Edwards", which runs on "IBM i" operating system on POWER servers. This was an elegant affair at the [Weinstein Gallery] surrounded by works of art by Pablo Picasso and Marc Chagall. One customer expressed concern that Oracle would functionally stabilize JD Edwards "World" software and force everyone to move over to "Enterprise One". I told him that I had seen the roadmap for "World" and there are three healthy releases planned for its future. He should have nothing to worry about. IBM and Oracle will work together to make sure our mutual customers get the solutions they need.
Later, we went to the "Infusion" bar for another "IBM appreciation" event with a live band. Here's a Polaroid photo taken of me in the crowd.
Titan Gala Award Reception
On Tuesday night, Oracle gave out awards in 29 categories. IBM won three this year. I took a photo with the ladies from Beach Blanket Babylon, and a mermaid! Joining me to celebrate the awards were IBMers Carolann Kohler, Boyd Fenton, Sue Haad, and Susan Adomovich.
This is my first time attending Oracle OpenWorld, so naively I asked why there were only 29 categories and not an even 30. The IBMers joked that the 30th might as well have been "Best Server/Storage Platform for Integer Math" which Larry Ellison conceded that IBM's POWER 795 server wins over Oracle's new SPARC T4 Supercluster. As Larry said during his keynote "We still have some work to do to beat IBM!"
The event was held at the San Francisco City Hall, I got to walk on the red carpet, with lavish food and drink. I was even given a hand-rolled cigar! Thank you Oracle! We are proud to be your "Diamond Partner" helping our mutual customers get the most out of our solutions.
The "Booth Babes" Controversy
At the EMC booth, these three lovely ladies, Jennifer, Tamara and Manuela, were just a few of the dozen so-called booth babes EMC hired from a local agency. Attendees with technical questions were directed to the EMC guys in the back of the booth, behind the wall.
IBM stopped using "booth babes" a long while ago. At IBM Booth #1111, we had a healthy balance of real men and women executives, technical experts, and support staff at the IBM booth.
A guy from EMC came over to our booth later to explain that EMC is at two other events this same week, and their technical staff is spread thin. EMC is a small company, and skilled technical people are in short supply. We get it. Not every IT vendor has an army of experts in every category like IBM.
I want to thank the IBM-Oracle Alliance team, especially Nancy Spurry and Carolann Kohler for having me involved in these events.
The last keynote session of the [Oracle OpenWorld 2011] conference was Oracle making a few major announcements.
Steve Miranda, Senior VP for Oracle Applications, explained the new "Fusion 11g Apps" which are now generally available. Basically, they took all the scattered applications they have from acquisitions of PeopleSoft, JD Edwards, Siebel and so on, and re-wrote them to industry-standard Java so that they would all run either on-premise or in the Cloud. The Enterprise Apps come in seven categories: Financials like General Ledger and Payroll; Human Capital Management (HCM) formerly known as Human Resources; Supply Chain Management (SCM); Customer Relationship Management (CRM); Governance Risk and Compliance (GRC); Procurement; and Project/Portfolio Management (PPM). Oracle also has "Industry Apps" for specific verticals.
All of these apps have "embedded BI" (business intelligence), such as dashboards, multi-dimensional calculations, decision support, and real-time optimization. This is intended to help the end-user answer four questions:
What do you need to do today?
How to get it done?
What you need to know today?
Who can help you?
Larry Ellison, Oracle CEO, said that it took six years to rewrite all the Fusion Apps. They used an "agile" development model with over 200 early adopters to ensure that these applications were successful. They were under a "controlled release program" but now that is over, and the applications are generally available. Larry indicates that these applications were developed under the concepts of Service Oriented Architecture [SOA], which neither Salesforce.com nor SAP R3 have.
(This made me chuckle. SOA was initially developed by IBM and Microsoft, but is now industry standard. There is no reason not to develop software that isn't SOA.)
Following the IBM model, Oracle has built-in the security at the OS, Database and Middleware layer, rather than in each application. As IBM has understood for several decades, a secure infrastructure is the way to go so that all applications are secure.
With all these Fusion Apps now re-written so that they work on industry-standard Java (J2EE, actually), allowing them to run either on-premise or out on the Cloud, Larry Ellison said "I guess we need a Cloud!" This started his announcement of the "Oracle Public Cloud" [OPC]. OPC has both PaaS and SaaS. The PaaS would offer VM instances with support for database and Java services. The SaaS would be all the Fusion Apps rented on the "as-a-service" model. Rather than force everyone to Oracle 11g, you can run any Oracle database on OPC, and you can run any Java or J2EE application on the OPC.
Your data is portable. Larry is pro-choice, and wants people to be able to move from any cloud to any cloud. Since it's based on industry-standard Java, applications can move seamlessly between OPC, Amazon EC2 and IBM SmartCloud. IBM has been a major force behind [Open Cloud Standards], so it is always good that other major vendors follow suit.
He quoted [someone as saying "Beware of False Clouds"] This was Salesforce.com CEO Marc Benioff's attack against all "Private Cloud" IT vendors. Larry twisted this to say he agrees, "True Clouds" are based on open industry standards, and "False Clouds" are vendor-lockin. OPC is based on Java, J2EE, XML, BPEL and Ruby on Rails, whereas Salesforce.com is based on proprietary Heroku and APEX. He called Salesforce.com the "Roach Motel of Cloud Computing" .. you can check in, but you can't check out.
OPC plans to offer some "data sources", including Dun&Bradstreet news feed, Twitter, Facebook and other social networks. It is based on a monthly subscription using a self-service portal. The resources are elastic, with capacity delivered on demand. He claims that Salesforce.com is rate-limited, and cancels long-running jobs if they are consuming too many resources. Larry said OPC would never do that.
Larry said that there are private-only offerings like SAP R3, and public-only offerings like Salesforce.com, Workday, and Taleo, but Oracle instead has adopted the IBM model of supporting choice between private, public and hybrid clouds.
Larry then attacked "Multi-tenancy", specifically, the idea that SaaS providers often use a single database instance, but then create a column to identify which records belong to which tenants. He said this was state-of-the-art 15 years ago, but is a bad idea now. Too risky. Instead, Larry's OPC has unique database instances for each tenant through virtualization.
Larry also announced the Oracle Social Network (OSN). This is a corporate-version of Facebook, that supports collaboration and file-sharing, similar to IBM [LotusLive], Google Docs, or Microsoft Office365. All of the Fusion Apps are written to interface directly with the OSN or any of these other social networks through APIs. This includes navigation and integrated social networking. He also indicated that all Fusion Apps run on mobile devices. He showed the SAP R3 GUI, and said it reminded him of "the fins on a 1968 Cadillac!"
Larry said that other CRM SaaS focus on helping sales managers track their employees, but Oracle's CRM helps sellers sell more.
He then gave an example of a mythical sales manager Bob, and his sales employee Julian, selling two Exadata boxes for $4.8 Million USD. A "safe harbor" statement was shown at the beginning of this keynote, to make sure nobody asks to buy Exadata boxes this cheap.
Wednesday afternoon at the [Oracle OpenWorld 2011] conference started with another keynote session.
In a last minute substitution, Oracle OpenWorld rescheduled Salesforce.com CEO Marc Benioff's keynote from Wednesday to a Thursday 8:00am morning general session, to make room for S. D. Shibulal, CEO of InfoSys Consulting.
(Forbes Magazine considers InfoSys the #15 [most innovative company]. To give this some context, Salesforce.com and Amazon.com are #1 and #2, Google and Apple are in the top 10, and Oracle is #77.
S.D. started out saying that "Today is October 4, a very important day in history!" This was October 6, so everybody was a bit confused, checking their watches and tablets to confirm what day it was. What he was referring to was the first trans-pacific flight that happened October 4 exactly 80 years ago, the pilots were awarded medals and accolades for this tremendous achievement. This year, trans-pacific flights happen every day, and nobody raises an eyebrow. I looked this up, and the first trans-pacific flight happened [June 9, 1928] from California to Australia involved stops in Hawaii and Fiji, but [Clyde Edward Pangborn] is remembered for his October 4, 1931 flight as the first non-stop flight, from Japan to Seattle, Washington. His point, however, is that innovation has a lot of "firsts" that people don't realize until things are commonplace.
If you look at the 1991 list of Fortune 500 companies, only 25 percent of these still are in operation today (IBM is one of them!) The rest failed to stay relevant, to reach and scale as needed for market transitions. He gave examples of travel agencies and the Encyclopedia Brittanica that failed to adapt in the face of [disintermediation]. Success in today's marketplace requires three things:
Predicting and sensing tomorrow's demand
Influencing tomorrow's demand
Fulfilling tomorrow's demand
Ming Tsai, Managing Director and Chief Client Office of InfoSys, asked a series of questions:
"Is Market Research dead?" In 2010, over 4 EB of data were generated. Marketeers do not need to conduct surveys to generate more data, they are drowning in data that is all around them. 80 percent of profits come from 20 percent of your clients.
"Who controls the message?" This was perhaps a tip of the hat to ousted Marc Benioff of Salesforce.com for being able to organize his own last-minute keynote at the St. Regis hotel using twitter and other social media. I was not there, but apparently the place was packed with a line around the building to hear Marc talk.
"Is Product Development backwards? This is referring to the standard waterfall approach of designing a product, shipping a product, with the first interaction with the end customer being the last stage. In new "agile" development models, customers are engaged up front, with highly iterative deployments, to ensure that the final product meets customer requirements.
He showed a product called "Social Edge" from InfoSys that determines "sentiment analysis". Users can co-create their own user experience.
Paul Gottsegen, InfoSys, explained how "Mobility" is challenging existing business models. Their latest product "mConnect" offers to link web applications to any mobile device. This includes healthcare monitoring, cash for the 50 percent of the world that are "unbanked", and even Cable TV on an iPad. He brought on stage Bill Tucker, VP of IT at Nordstrom, a retail outlet of fine clothing.
(I have a collection of Nordstrom jackets that I had bought in San Francisco Union Square throughout the years. Every time that I fly from Tucson to San Francisco, especially in the summer, it is freezing cold, and I need to buy a jacket. This time I was prepared, and brought several of me jackets with me.)
Bill explained that people are not comparing their end-user experience at Nordstrom's with direct competitors like Macy's, but rather with all of their other end-user experiences like that at Starbuck's coffee, or the Apple store. This raises the bar in customer expectations. Nordstrom has been force to make drastic improvements to keep up with these expectations.
Prasad Thirkutam, InfoSys, asked if supply chains are agile and adaptive enough. He mentioned that 40 percent of Flash memory and 60 percent of circuit boards are made in Japan that were recently hit by an earthquake and tsunami. He explained product "Demand-to-Deliver" solution from InfoSys that provides multi-level inventory, identifying the safety stock levels based on various analytics. This reduces waste by 7 percent, and shortens cash from 60 days to 40 days.
Prasad introduced Vin Melvin, CIO of Arrow Electronics. His focus is to get data "correct". To increase end-to-end speed to handle order changes and cancelations, and to optimize and re-balance supply chain as needed.
(FTC Disclosure: Arrow is a distributor of IBM equipment. I have worked with Arrow many years.)
Wednesday morning at the [Oracle OpenWorld 2011] conference started with another keynote session. This time, Safra Catz, CFO and President of Oracle, introduced John Chambers, CEO of Cisco.
John says Cisco is helping to "empower the customer through market transitions." This includes helping customers decide how to deploy new technology, choosing between integrated stacks and interoperable components, scaling the business with a flat IT budget, and how/when to decide on moving to the cloud.
(FTC Disclosure: IBM resells Cisco switches and directors and are considered a partner in this sense. If you are going to buy Cisco switches and directors, please consider buying them through IBM.)
The information economy is transitioning to a networked one. Access to information is not as important as access to expertise. Process and Procedures are not as important as Communities and Relationships. The old style Command-and-Control management is giving way to Collaboration. He showed a chart that showed the evolution from routed/bridged networks to packet/mobile and video. He also had a chart that showed the evolution from Mainframe/Mini-computers, to Client/Server and Web, to Virtualization in the Cloud. He also indicated that Google's acquisition of Motorola was indicative of the "Death of the PC".
High Tech companies must re-invent themselves to stay relevant. Here were Cisco's five "Foundational Priorities":
Leadership in the Core. This refers to his core business of high-end Ethernet and Fibre Channel directors.
Collaboration. This was the original promise of networking computers together, was to bring people together also. He feels that "Collaboration" will take off in the 2010's.
Data Center/Virtualization/Cloud. Cisco is now in the business of selling computers. They are now #2 in North America for x86 server sales, and #3 globally. In this regard, they are a direct competitor to both IBM and Oracle at this conference. John wants to create "borderless" networks between Private and Public clouds. He claims that they have now 8,228 Ciscu UCS customers over the past 18 months. This was a slam at Oracle, who hasn't sold half that many new systems in the same time period.
Video. John indicated that every product in the Cisco family is video-enabled, from the Cius tablet, to WebEx, to TelePresence, to all of his switches and directors. In theory, the "Flip" video cam that Cisco dropped in their latest round of layoffs would have also been counted in that category. John indicates that he envisions video will take over as the predominant communication mechanism. Back in 2006, at Oracle OpenWorld, John showed a chart that indicated that people will transition from passive TV-watchers to active video producers. Here we are five years later, and while 24 hours' worth of video are uploaded to YouTube every second, most people are still TV-watchers.
Architectures for Business Transformation. He elaborated on this to refer to issues like reliability, security, and products that are designed to work together. Business and Government leaders are focused on their business, not technology.
He gave a demo of Cisco UCS. This is a 4U collection of server blades, with up to 384GB of DRAM using 8GB DIMMs, or 192GB using much-cheaper 4GB DIMMs. There are 2 switches with 8 ports each 10GbE, for a total of 160 Gbps, that can carry both Ethernet and FCoE traffic. The UCS System Manager is similar to IBM's Unified Resource Manager in that it manages the entire box. A "service profile" has 40 to 50 BIOS settings that can be applied to give each x86 blade a specific personality. You can re-provision these by changing their service profile as needed.
The next demo was really cool. They took video that involved people talking, and had it "machine transcribed" so that you can read the words being said in the video. Type in a word like "tolerances" in the search engine, and the video advances exactly to the spot where that word is uttered.
The next demo after that involved a special camera for monitoring High-Occupancy Vehicle (HOV) lanes in traffic. In an example used in London, UK, the camera can see inside the car and confirm there are enough people to justify HOV usage, and if not, scan the license plate and charge the owner of the vehicle a fine. (In a sense, "Big Data" analytics combined with Cisco's vision of ubiquitous video equals [Big Brother])
In another slam against Oracle, John actually backed up his claims with published benchmarks. He wrapped up his talk with: "If I have done my job well, then you will all leave this room a bit uncomfortable." Not surprisingly, John didn't mention either the vBlock relationship with EMC, or the FlexPod relationship with NetApp.
Tuesday morning at the [Oracle OpenWorld 2011] conference started with another keynote session. This time, Michael Dell, founder, chairman and CEO of Dell, Inc., presented. Over the past nine years, he feels "the line between business and IT is going away." Michael claims that "Dell is no longer a PC company", and instead is focusing on data center solutions and services to be more like IBM.
John Fowler, Executive VP for Oracle Hardware, claims that Oracle has a single team for hardware development. The SPARC-T4 is their newest chip, with 8 cores and 64 dynamic threads, running at 3.0 GHz. It has on-chip 10GbE ethernet, PCIe, DDR3 Memory controllers and Crypto features. For storage, Oracle now offers four different offerings:
Exadata (as Database storage)
ZFS Storage Array (NAS)
Pillar Axiom (block-level I/O)
Edward Screven, Chief Corporate Architect at Oracle, indicated that the new Oracle Linux kernel allows for zero downtime patches, meaning that you can update the OS while applications are running without a reboot. The OracleVM (based on open-source XEN) supports both x86 and SPARC-based server hosts. On x86, it can run Linux, Solaris and Windows guests. On SPARC, it can run Linux and Solaris guests.
John Loaiza, Oracle Senior VP, explained the Exadata. It has 168 disk drives and 56 PCIe Flash Cards, connected via 40Gbps Infiniband. The Exadata keeps all data on spinning disk, with "warm data" cached on Flash, and "hot data" cached on DRAM. This is similar to IBM's Easy Tier feature on the DS8000, SVC and Storwize V7000.
Brad Cameron, Senior Director, explained Exalogic, which pre-dates Oracle's acquisition of Sun Microsystems. The idea was to build an x86 machine for running Java applications on Oracle WebLogic. The Exalogic can connect via Infiniband to an Exadata to access database information, and to 10GbE ethernet for the rest of the servers and clients. Whether you get the quarter, half or full-rack system, you get 40TB of NAS storage.
Ganesh Ramamurthy, Oracle VP of Hardware Engineering, presented the SPARC Supercluster. This combines the storage cells from Exadata, the compute nodes from Exalogic, shared NAS storage using ZFS file system, and Solaris 11 with OracleVM. Taking a cue from IBM's zEnterprise Unified Resource Manager, Oracle is offering centralized management for all the layers in their SPARC Supercluster stack. The SPARC Supercluster is intended as general purpose machine, and can be used to run non-Oracle applications like SAP. From a storage perspective, he claims that the storage in the SPARC Supercluster is 2.5x better than EMC VMAX, which basically puts it comparable to IBM XIV pricing.
For my readers in San Francisco attending Oracle OpenWorld, here are some sessions that IBM is featuring on Wednesday. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
Data Management Best Practices for Oracle Applications
Oracle RAC and Cloud: Tips from IBM Global Business Services
10/05/11, 10:00 a.m. -- 11:00 a.m., OpenWorld session #15733
Presenters: David Simpson, IBM; Nalin Sahoo, Oracle
In this session, gain valuable insight into high-availability systems leveraging Oracle Database 11g Release 2 and Oracle Real Application Clusters (Oracle RAC). Hear best practices and lessons learned with these Oracle technologies as well as how IBM utilizes cloud infrastructure with Oracle Clusterware and server pools.
In the Heat of the Oracle Fusion Decision-Making Process: What's Your Next Move?
10/05/11, 10:00 a.m. -- 11:00 a.m., OpenWorld session #9423
Presenter: Esther Parker, IBM
This session discusses how companies can embrace Oracle Fusion so they can meet their business objectives today and in the future.
Monday morning of the [Oracle OpenWorld 2011] conference had Joe Tucci, CEO of EMC, present the keynote. Joe indicated that I.T. stands for "Industry in Transition". He had a chart that showed the history of IT, from the mainframe and mini-computer, to the PC and client/server era, and now to the Cloud era. He called these "waves of disruption". The catalysts for change are a "Budge Dilemma", "Information Deluge" and "Cyber Security". The keynote was very similar to what EMC presented at [VMworld] conference earlier this summer.
"We have failed our customers. Over the past 10 years, they spend 73% to maintain their existing systems, and only 27% for new."
--- Joe Tucci, EMC
While many people equate "EMC" and "Failure", I believe Joe was referring not just to his own company, but most of the other IT vendors as well. Analysts predict that from January 1, 2010 to December 31, 2019, the world of stored data will grow from 0.9 ZB to 35.2 ZB, which represents a 44x increase. During that same time, IT staff is only expected to grow 50 percent. A staggering 90 percent of this data will be unstructured (non-database) content. Meanwhile, the average company gets cyber-attacked 300 times per week.
The answer is Cloud Computing. A few years ago, EMC was trying to get people to go "private cloud" route instead of "public cloud", they now have a more realistic "hybrid cloud" approach similar to IBM. Of the clients that EMC works with, 35 percent are implementing some form of cloud, and another 30 percent are planning to. The tenents of Hybrid Cloud are "Efficiency", "Control" and "Choice" which equals "Agility".
Joe also mentioned that there is now a new "layering" for IT. Instead of storage, switches and servers, we have a cloud platform of shared resources, mobile devices like smartphones and tablets, and management.
Joe feels there is a massive opportunity where Cloud meets Big Data. A cute video showed a driver wearing a motorcycle helmet so you can't see his face get into an under-powered car with "VNXe" on the license plate. He punches in "Cloud and Big Data" into the GPS navigation system, and starts out on city streets. Then the car transforms to an under-utilized family sedan "VNX" on a highway in the middle of the desert, then transforms to an over-priced sports car labeled "VMAX" as it climbs into the mountains surrounded by fog. The video borrowed the "CARS" theme from the videos IBM developed for its 2008 launch of "Information Infrastructure" initiative.
EMC's Pat Gelsinger (CTO) and fellow blogger Chad Sakac did some demos of VMware vCenter. They called the VMware vSphere "the Datacenter-wide OS" indicating that EMC storage has 75 points of integration with their "partner" (VMware is majority-owned by EMC, so I am not sure if partner is the right term). If you don't count Itanium, SPARC, POWER and IBM Syste z architectures, VMware enjoys over 80 percent marketshare for server virtualization.
(Full disclosure: IBM is the leading reseller of VMware.)
Pat claims that 40 percent of Oracle Apps at EMC run VMware. For the longest time, Oracle refused support its apps on VMware, but they relaxed this restrictive policy back in 2009. Today, nearly 25 percent of Oracle Apps run virtualized. EMC claims that they can support 5 million VMs on a single VMAX, and can generate 1 million IOPS from a single VMware ESX host.
Chad did a demo of vFabric which allows a vCenter plug-in to kick up Database instances of OracleDB, MySQL, Hadoop, PostgreSQL, and GreenPlum (GreenPlum is EMC's version of open-source PostgreSQL).
Chad showed that VMware vMition could move workloads from servers without solid-state, to servers that are flash-enabled. Lightweight workloads can be moved from DAS-enabled servers to compute-enabled storage devices like their EMC Isilon. (EMC acquired Isilon to offer their me-too version of IBM's Scale-Out NAS [SONAS] product.) EMC announced their first "Solid-State on a PCIe card" from their Project Lightning initiative. These are 320 GB capacity, so they sounded like a me-too versino of IBM's [Fusion-io IOdrive] cards that IBM has had available for quite some time now.
Next, Pat and Chad talked about Big Data. The world is transforming from a manual scale-up model to an automated scale-out architecture. Moving from "islands" to "pools". They used a cute example of Car Insurance. Business Analytics were able to review a safe drivers record, including the driver's Facebook and Twitter activity, and give him a discount, and then review the bad driving habits of another driver, and raise the bad driver's rates.
EMC announced their "GreenPlum Analytics Platform" (GAP?). I often tell people that if you want to predict what EMC will announce next, just look at what IBM announced 18 months ago. This new platform sounds like their me-too version of IBM's [Smart Analytics System].
After EMC, Judith Sim from Oracle introduced the Ed Lee, the Mayor of San Francisco which was just named the "Greenest city in North America". He thanked the audience for contributing an estimated $100 million USD to his local economy. Also, he was happy that by eliminating paper-based handouts and conference materials, the audience saved 1,636 trees.
Mark Hurd, formerly CEO of HP, and now president of Oracle, gave some highlights of 2011, and what Oracle's strategy is going forward. He said that Oracle plans to provide complete stacks, complete choice, and have each component of the stack be best-of-breed. In 2011, Oracle introduced the new MySQL 5.5 database, Java 7 programming language, and the Solaris 11 operating system with ZFS file system. Oracle spent $4 Billion in R&D, and gained 20 percent growth in software licenses, which gave them 33 percent growth fiscally for 2011 year. Oracle acquired Larry Ellison's [Pillar Data] storage company. Oracle also launched a [Database Appliance].
Thomas Kurian, another Oracle executive, finished the keynote session. He started with yet another chart showing the historical transition from Mainframe to Tablet. He indicated that leading-edge OracleDB and their Fusion middleware combined with industry standard hardware provides 5-30x faster queries, 4-10x less disk space, and simplifies the data center footprint. Their Exadata provides what he likes to call "Hierarchical Storage Management" between DRAM, Flash Solid-State, and spinning disk.
(Note: I started my career at IBM in 1986 working on a product called DFHSM, the Data Facility Hierarchical Storage Manager! It is now a vibrant component of DFSMS, part of IBM's z/OS mainframe operating system.)
ps this new announcement is to address that deficiency.
Finally, Oracle announced their "Exadata Storage Expansion Rack". Many people realized that the Exadata was under-provisioned for storage, which explains why they have only sold a few thousand of them, so perha
If you are attending Oracle OpenWorld, here are sessions for Tuesday that IBM is featuring. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
Securing Heterogeneous Database Infrastructures: A Comprehensive Approach
10/04/11, 9:45 a.m. -- 10:15 a.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Al Cooley, Director, IBM InfoSphere Guardium
IBM Business Analystics for Oracle Solutions
10/04/11, 2:15 p.m. -- 2:45 p.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: John Strazdins, ERP Strategy Executive
Consolidated Global View of Your Customer with One Global Billing System
10/04/11, 3:30 p.m. -- 4:30 p.m., OpenWorld session #23650
Presenter: John Waterman, IBM
Enterprise billing system technologies are emerging to assist with global customer views and other challenges banks struggle with today. In this session, Citi discusses its challenges and successes in implementing a global billing system.
Upgrading Your Siebel CRM with Reduced Risk and Lowered Cost: Customer Successes
10/04/11, 3:30 p.m. -- 4:30 p.m., OpenWorld session #18222
Presenters: Arnaud Wingelaar, IBM; Geetha Sundaram; Agnes Zhang, Oracle
Hear customer success stories about upgrading Siebel CRM. Learn best practices on upgrading with lowered cost, or achieving a high-availability upgrade with zero downtime and reduced risk.
I have arrived safely to San Francisco, and was able to check-in at the hotel, pick up my registration badge for Oracle OpenWorld 2011, and attend the first keynote session. This is the largest Oracle OpenWorld event to-date, with over 45,000 attendees from 117 different countries. There are 520,000 square feet of exhibition floor, and over 2,400 educational sessions. The conference is spread across the different buildings of the Moscone center, as well as nearby hotels. On average, attendees will walk seven miles during the week.
Larry Ellison was the keynote speaker for this first kick-off session. He focused almost exclusively on server and storage hardware. He feels that business is all about moving data, not doing integer math.
At the beginning of 2011, Oracle had only sold about 1,000 Exadata, but they have a sales target to sell an additional 3,000 Exadata boxes by year end.
The Exadata offers up to 10x columnar compression, and has 10x faster bandwidth (40Gbps Infiniband versus 4Gbps FCP). If you have a 100TB database, it would take up only 10TB of disk with this approach. He claims that the 90TB of disk you don't have to buy can then be used to buy more DRAM and/or Flash SSD.
(Realistically, since SSD is 15x more expensive than spinning disk, you can only purchase about 6TB of Flash for the 90TB you save on disk!)
Larry claims the design point for Exadata and Exalogic was to offer a system that was more powerful than IBM's fastest P795 computer, but cheaper than commodity x86 hardware. His secret is to "Parallel everything" for faster performance, and no single points of failure (SPOF). Exadata offers up to 10-50x faster query, and 4-10x faster OLTP. To keep costs low, Exadata uses all commodity hardware except the Infiniband. He cited various customer examples:
A company replaced 36 Teradata with 3 Exadata and result was application was 8x faster.
Banco Chile 9x faster than previous system
Deutsche Post 60x faster
Sogetti gets 60x faster backups.
French bank BNP Paribas 17x faster and no change to applications.
Proctor & Gamble 18x faster
Merck 5x faster
Turkcell 250TB compressed to 25TB, 10x faster
The problem was that in each example, he said what it was compared against was the old previous system, which varies and could have been an older Sun system, or an old system from HP, IBM or Dell. Perhaps it was a freudian slip, but Larry mistakenly said "Paralyze" your applications, when he probably meant to "Parallelize".
Of all their 380,000 Oracle customers, 70 percent have SPARC/Solaris and/or Linux. Last week, Oracle announced the new SPARC-T4, which Larry claimed was 5x faster than the previous SPARC-T3. Larry feels that for the first time ever, a non-IBM CPU can challenge the long-standing rein of the IBM POWER series processor. Larry admitted that the IBM POWER7 chip actually did some tasks faster than the SPARC-T4, so his work is not yet done, but they plan to offer a new SPARC-T5 next year that will be 2x better than the SPARC-T4.
Larry compared the I/O bandwidth of serv ers based on SPARC-T4, compared to POWER7, and found that the SPARC-T4 has double the I/O bandwidth, for a cost that was only about 1/4 the cost of a mainframe. IBM offers both. POWER7-based servers for CPU-intensive workloads, and System z (S/390)-based systems for I/O-intensive workloads. Larry feels that even though POWER7 is superior than SPARC-T4 for mathematical calculations, all business applications are focused on I/O-bandwidth to move data, not computations.
Larry claims the new SPARC-T4 can do 1.2 million IOPS. He uses 40 Gbps Infiniband instead of traditional SAN-attached FCP solutions.
A new "box" called Exalytics, combines their commodity hardware platform with a hueristic adaptive in-memory cache, their latest "me-too" solution that compares with what IBM already offers in [IBM SolidDB]. In fact, their me-too is not even internally developed, but rather the result of an acquisition of a company called "Times Ten". I thought it was interesting that the only piece of Oracle software mentioned during Larry's 90-minute speach, was this piece of acquired technology. The new Exalytics product run on a small rack and grow, analyzing relational data, non-relational OLAP, as well as unstructured documents. The result is what Larry called "the Speed of Light".
He also mentioned that Bob Shimp would kick-off the Cloud later in the week. Given that Larry himself thought that Cloud was a stupid, over-marketed term that nobody has deployed over the past few years, to a complete believer, claiming that over 20 live demos will be given this year on Cloud.
Perhaps the funniest quote was his motivation to use Infiniband as the interconnect
"Ethernet was invented by Xerox when I was a child."
-- Larry Ellison
Here are some sessions that IBM is featuring on Monday. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
IBM Cloud Computing Solutions for Oracle
10/03/11, 10:30 a.m. – 11:00 a.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Chuck Calio,Technical Strategist, IBM Systems & Technology Group
IBM is recognized in the IT industry as one of the "Big 6" cloud providers, along with Amazon, Google, Microsoft, Salesforce and Yahoo. This session will highlight how IBM Cloud offerings apply to Oracle applications.
Lowering Cost and increasing efficiency in your long term support of Oracle EPM and BI
10/03/11, 3:00 p.m. -- 3:30 p.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Matthew Angelstad, IBM Global Business Solutions - Oracle EPM (Hyperion) Practice Lead
In 2007, Oracle acquired Hyperion, a leading provider of performance management software. This session will show how IBM helps Oracle clients unify Enterprise Performance Management (EPM) and Business Intelligence (BI) in a cost-effective manner, supporting a broad range of strategic, financial and operational management processes.
Application Strategy: Charting the Course for Maximum Business Value
10/03/11, 3:30 p.m. – 4:30 p.m., OpenWorld session #39061
Presenter: Mike Marchildon, IBM
The industry is undergoing a shift from single Enteprise Resource Planning (ERP) application to second-generation platforms containing diverse yet interdependent systems. This shift presents opportunities and challenges for both IT and the business.
Next week, October 2-6, I am in San Francisco to support the IBM exhibition boot at [Oracle OpenWorld 2011] conference. IBM is a Grand Level Sponsor for this event. IBM and Oracle have been partners since 1986, and IBM is a [Diamond Level Partner in the Oracle OpenNetwork], the highest level available. I will be joined by dozens of other subject matter experts from various parts of IBM. Here is my schedule:
5:30pm - 7:00pm
Keynote session, Moscone North, Hall D
7:15pm - 10:30pm
IBM Team Dinner
8:00am - 9:15am
Keynote session, Moscone North, Hall D
9:45am - 4:30pm
IBM Booth #1111, Moscone South
5:00pm - 7:00pm
JD Edwards Customer Appreciation Event
8:00am - 9:15am
Keynote session, Moscone North, Hall D
9:45am - 6:00pm
IBM Booth #1111, Moscone South
7:00pm - 9:30pm
Titan Award Gala, SF City Hall
8:00am - 9:15am
Keynote session, Moscone North, Hall D
9:45am - 4:00pm
IBM Booth #1111, Moscone South
I won't have my laptop at the IBM booth, so if you need to reach me, send me an SMS text message to my cell phone, or send me a tweet on my Twitter account: [@az990tony]
IBM will also have experts in the following areas throughout the week:
Intel: Booth #711 at Moscone South
Java One: Booth #5608 at the Hilton San Francisco, Continental Ballroom
JD Edwards Pavilion: Booth HSJ-002 at the Westin St. Francis Hotel
Netezza, a newly acquired IBM company: Booth #3723 at Moscone West
I arrive Sunday afternoon. If you arrive Sunday, here are some things IBM is featuring:
Network with Other Quest IBM Customers on PeopleSoft
10/02/11, 10:00 a.m. – 11:00 a.m., OpenWorld session #29020
Presenter: Steve Johnston, IBM
Discuss topics of interest with your peers in this special interest group meeting for IBM customers using Oracle's PeopleSoft Enterprise applications.
Network with Other Quest IBM Customers on JD Edwards
10/02/11, 11:15 a.m. – 12:15 p.m., OpenWorld session #29001
Presenter: Steve Johnston, IBM
Discuss topics of interest with your peers in this special interest group meeting for IBM customers using Oracle's JD Edwards EnterpriseOne or JD Edwards World applications.
IOUG: Oracle Business Intelligence Enterprise Edition/Oracle Business Intelligence Applications (27380)
10/02/11, 12:15 p.m. – 1:15 p.m., OpenWorld session #27380
Presenters: Shyam Nath, IBM; Florian Schouten, Oracle
This session looks at Oracle Business Intelligence Enterprise Edition (OBIEE) and Oracle Business Intelligence Applications solutions. Hear what's new in OBIEE Release 18.104.22.168 and how that affects Oracle BI Applications implementations. Learn how mobile BI support in OBIEE adds new meaning to pervasive BI.
IOUG: Oracle Exadata Customer Panel
10/02/11, 1:30 p.m. – 2:30 p.m., OpenWorld session #27261
Presenters: Shyam Nath, IBM; Vinod Haval, Bank of America
This moderated panel discussion includes Oracle Exadata customers, Oracle product managers, and implementers who will share their real work implementation experiences and how they overcame the challenges in the process.
Managing Your Oracle Applications in Today's Economy: Ask the Experts
10/02/11, 1:30 p.m. – 3:30 p.m., OpenWorld session #29280
Presenter: Frances Wells, IBM
Attend a panel discussion of your peers as they discuss how effective data management strategies have helped them reduce costs, streamline test and development projects, and improve Oracle application performance while increasing IT efficiencies.
Download IBM’s mobile app for Oracle
OpenWorld and receive a Starbucks
gift card! (While supplies last!)
Visit [myIBMmobile.com] and get the IBM mobile
app—your guide to navigating IBM events at Oracle OpenWorld 2011.
Optimized for mobile devices—tablet friendly.
Uncover the best award-winning restaurants in San
Fransisco with the free Zagat guide to local restaurants
Easily navigate the show floor and the city with special
Stay on schedule with a helpful list of all IBM sessions
Learn more about the IBM/Oracle relationship
Find Starbucks locations close to Moscone Center
Of course, IBM is going all out on the social media side as well:
Every September, IBM Tucson spends a Wednesday or Saturday to help out local non-profit charities. The event is orgnaized the the local United Way. My first one was packing boxes of food for the [Community Food Bank of Southern Arizona] on September 12, 2001, the day after the [tragic events in New York and Washington DC]. The mindless activity of putting a bottle, bag or can into one box after another helped us cope with the shock and awe that week.
So, it seemed fitting on the 10th anniversary of that event to go back to the Community Food Bank and help pack boxes of food. The facility received nearly $200,000 in donations in response to the [shooting of US Congresswoman Gabrielle Giffords]. Her husband, astronaut Mark Kelly, suggested that dontaions go in part to the Tucson Community Food Bank, and with the money they were able to expand operations, dedicating a portion as the [Gabrielle Giffords Family Assistance Center] to bring together food handouts with the [Supplemental Nutrition Assistance Program for food stamps, and the Women with Infant Children (WIC) program. One-stop assistance!
This year, nearly 500 Tucson IBMers to complete 22 projects at 17 nonprofit agencies. We were not alone, we were joined by volunteers from Bank of America, Texas Instruments, Tucson Medical Center, Geico Insurance, University of Arizona, Cox Cable TV, Desert Diamond Casinos, The Westin La Paloma Resort and Spa, the Arizona Lottery, Community Partnership of Southern Arizona (CPSA), Pizza Hut, Arizona Daily Star, 94.9 MixFM Radio, BizTucson, and News 4 Tucson (our local NBC affiliate).
In a bit of competition, our team, Team B, of 14 IBMers, competed against another team, Team A, of 20 people. Despite having fewer people, we were able to pack 746 boxes, representing 20,000 pounds of food, beating out Team A which only packed 18,000 pounds. (I have chosen not to identify anyone on Team A, no need to rub their noses in it. This was all for a good cause.)
Each box contained cereal, canned evaporated milk, canned vegetables and fruits, fruit juice, rice, and dry beans. My job on the assembly line was to put two half-gallon jugs of grape juice in the box and move it down the line.
What lessons can a team of people learn from an activity like this?
When you put a bunch of efficiency experts from IBM on a task, they will self-organize and self-manage for optimum performance, just as we don on our regular day jobs.
No matter what you plan in advance, individual personalities and strengths surface, encouraging minor adjustments to process and procedures to be more efficient.
In an assembly line process, where each person has to wait for the person before them to finish their assigned task, it becomes obvious who is not pulling their fair share of the work. In this manner, everyone holds everyone else accountable for their output.
This was a great day for a good cause. The Community Food Bank qualifies for the Arizona [Working Poor Tax Credit] program. For every dollar the Community Food Bank receives, they can give 10 dollars of food to someone in need.
Special thanks to Greg Kishi for being our team leader for this event, and to Carol Tribble for taking these photographs.
Last week, fellow IBMer Ron Riffe started his three-part series on the Storage Hypervisor. I discussed Part I already in my previous post [Storage Hypervisor Integration with VMware]. We wrapped up the week with a Live Chat with over 30 IT managers, industry analysts, independent bloggers, and IBM storage experts.
"The idea of shopping from a catalog isn’t new and the cost efficiency it offers to the supplier isn’t new either. Public storage cloud service providers seized on the catalog idea quickly as both a means of providing a clear description of available services to their clients, and of controlling costs. Here’s the idea… I can go to a public cloud storage provider like Amazon S3, Nirvanix, Google Storage for Developers, or any of a host of other providers, give them my credit card, and get some storage capacity. Now, the “kind” of storage capacity I get depends on the service level I choose from their catalog.
Most of today’s private IT environments represent the complete other end of the pendulum swing – total customization. Every application owner, every business unit, every department wants to have complete flexibility to customize their storage services in any way they want. This expectation is one of the reasons so many private IT environments have such a heavy mix of tier-1 storage. Since there is no structure around the kind of requests that are coming in, the only way to be prepared is to have a disk array that could service anything that shows up. Not very efficient… There has to be a middle ground.
Private storage clouds are a little different. Administrators we talk to aren’t generally ready to let all their application owners and departments have the freedom to provision new storage on their own without any control. In most cases, new capacity requests still need to stop off at the IT administration group. But once the request gets there, life for the IT administrator is sweet!
Here comes the request from an application owner for 500GB of new “Database” capacity (one of the options available in the storage service catalog) to be attached to some server. After appropriate approvals, the administrator can simply enter the three important pieces of information (type of storage = “Database”, quantity = 500GB, name of the system authorized to access the storage) and click the “Go” button (in TPC SE it’s actually a “Run now” button) to automatically provision and attach the storage. No more complicated checklists or time consuming manual procedures.
A storage hypervisor increases the utilization of storage resources, and optimizes what is most scarce in your environment. For Linux, UNIX and Windows servers, you typically see utilization rates of 20 to 35 percent, and this can be raised to 55 to 80 percent with a storage hypervisor. But what is most scarce in your environment? Time! In a competitive world, it is not big animals eating smaller ones as much as fast ones eating the slow.
Want faster time-to-market? A storage hypervisor can help reduce the time it takes to provision storage, from weeks down to minutes. If your business needs to react quickly to changes in the marketplace, you certainly don't want your IT infrastructure to slow you down like a boat anchor.
Want more time with your friends and family? A storage hypervisor can migrate the data non-disruptively, during the week, during the day, during normal operating hours, instead of scheduling down-time on an evenings and weekends. As companies adopt a 24-by-7 approach to operations, there are fewer and fewer opportunities in the year for scheduled outages. Some companies get stuck paying maintenance after their warranty expires, because they were not able to move the data off in time.
Want to take advantage of the new Solid-State Drives? Most admins don't have time to figure out what applications, workloads or indexes would best benefit from this new technology? Let your storage hypervisor automated tiering do this for you! In fact, a storage hypervisor can gather enough performance and usage statistics to determine the characteristics of your workload in advance, so that you can predict whether solid-state drives are right for you, and how much benefit you would get from them.
Want more time spent on strategic projects? A storage hypervisor allows any server to connect to any storage. This eliminates the time wasted to determine when and how, and let's you focus on the what and why of your more strategic transformational projects.
If this sounds all too familiar, it is similar to the benefits that one gets from a server hypervisor -- better utilization of CPU resources, optimizing the management and administration time, with the agility and flexibility to deploy new technologies in and decommission older ones out.
"Server virtualization is a fairly easy concept to understand: Add a layer of software that allows processing capability to work across multiple operating environments. It drives both efficiency and performance because it puts to good use resources that would otherwise sit idle.
Storage virtualization is a different animal. It doesn't free up capacity that you didn't know you had. Rather, it allows existing storage resources to be combined and reconfigured to more closely match shifting data requirements. It's a subtle distinction, but one that makes a lot of difference between what many enterprises expect to gain from the technology and what it actually delivers."
Jon Toigo on his DrunkenData blog brings back the sanity with his post [Once More Into the Fray]. Here is an excerpt:
"What enables me to turn off certain value-add functionality is that it is smarter and more efficient to do these functions at a storage hypervisor layer, where services can be deployed and made available to all disk, not to just one stand bearing a vendor’s three letter acronym on its bezel. Doesn’t that make sense?
I think of an abstraction layer. We abstract away software components from commodity hardware components so that we can be more flexible in the delivery of services provided by software rather than isolating their functionality on specific hardware boxes. The latter creates islands of functionality, increasing the number of widgets that must be managed and requiring the constant inflation of the labor force required to manage an ever expanding kit. This is true for servers, for networks and for storage.
Can we please get past the BS discussion of what qualifies as a hypervisor in some guy’s opinion and instead focus on how we are going to deal with the reality of cutting budgets by 20% while increasing service levels by 10%. That, my friends, is the real challenge of our times."
Did you miss out on last Friday's Live Chat? We are doing it again this Friday, covering parts I and II of Ron's posts, so please join the conversation! The virtual dialogue on this topic will continue in another [Live Chat] on September 30, 2011 from 12 noon to 1pm Eastern Time.
Over on the Tivoli Storage Blog, there is an exchange over the concept of a "Storage Hypervisor". This started with fellow IBMer Ron Riffe's blog post [Enabling Private IT for Storage Cloud -- Part I], with a promise to provide parts 2 and 3 in the next few weeks. Here's an excerpt:
"Storage resources are virtualized. Do you remember back when applications ran on machines that really were physical servers (all that “physical” stuff that kept everything in one place and slowed all your processes down)? Most folks are rapidly putting those days behind them.
In August, Gartner published a paper [Use Heterogeneous Storage Virtualization as a Bridge to the Cloud] that observed “Heterogeneous storage virtualization devices can consolidate a diverse storage infrastructure around a common access, management and provisioning point, and offer a bridge from traditional storage infrastructures to a private cloud storage environment” (there’s that “cloud” language). So, if I’m going to use a storage hypervisor as a first step toward cloud enabling my private storage environment, what differences should I expect? (good question, we get that one all the time!)
The basic idea behind hypervisors (server or storage) is that they allow you to gather up physical resources into a pool, and then consume virtual slices of that pool until it’s all gone (this is how you get the really high utilization). The kicker comes from being able to non-disruptively move those slices around. In the case of a storage hypervisor, you can move a slice (or virtual volume) from tier to tier, from vendor to vendor, and now, from site to site all while the applications are online and accessing the data. This opens up all kinds of use cases that have been described as “cloud”. One of the coolest is inter-site application migration.
A good storage hypervisor helps you be smart.
Application owners come to you for storage capacity because you’re responsible for the storage at your company. In the old days, if they requested 500GB of capacity, you allocated 500GB off of some tier-1 physical array – and there it sat. But then you discovered storage hypervisors! Now you tell that application owner he has 500GB of capacity… What he really has is a 500GB virtual volume that is thin provisioned, compressed, and backed by lower-tier disks. When he has a few data blocks that get really hot, the storage hypervisor dynamically moves just those blocks to higher tier storage like SSD’s. His virtual disk can be accessed anywhere across vendors, tiers and even datacenters. And in the background you have changed the vendor storage he is actually sitting on twice because you found a better supplier. But he doesn’t know any of this because he only sees the 500GB virtual volume you gave him. It’s 'in the cloud'."
"Let’s start with a quick walk down memory lane. Do you remember what your data protection environment looked like before virtualization? There was a server with an operating system and an application… and that thing had a backup agent on it to capture backup copies and send them someplace (most likely over an IP network) for safe keeping. It worked, but it took a lot of time to deploy and maintain all the agents, a lot of bandwidth to transmit the data, and a lot of disk or tapes to store it all. The topic of data protection has modernized quite a bit since then.
Fast forward to today. Modernization has come from three different sources – the server hypervisor, the storage hypervisor and the unified recovery manager. The end result is a data protection environment that captures all the data it needs in one coordinated snapshot action, efficiently stores those snapshots, and provides for recovery of just about any slice of data you could want. It’s quite the beautiful thing."
At this point, you might scratch your head and ask "Does this Storage Hypervisor exist, or is this just a theoretical exercise?" The answer of course is "Yes, it does exist!" Just like VMware offers vSphere and vCenter, IBM offers block-level disk virtualization through the SAN Volume Controller(SVC) and Storwize V7000 products, with a full management support from Tivoli Storage Productivity Center Standard Edition.
SVC has supported every release of VMware since the 2.5 version. IBM is the leading reseller of VMware, so it makes sense for IBM and VMware development to collaborate and make sure all the products run smoothly together. SVC presents volumes that can be formatted for VMFS file system to hold your VMDK files, accessible via FCP protocol. IBM and VMware have some key synergies:
Management integration with Tivoli Storage Productivity Center and VMware vCenter plug-in
VAAI support: Hardware-assisted locking, hardware-assisted zeroing, and hardware-assisted copying. Some of the competitors, like EMC VPLEX, don't have this!
Space-efficient FlashCopy. Let's say you need 250 VM images, all running a particular level of Windows. A boot volume of 20GB each would consume 5000GB (5 TB) of capacity. Instead, create a Golden Master volume. Then, take 249 copies with space-efficient FlashCopy, which only consumes space for the modified portions of the new volumes. For each copy, make the necessary changes like unique hostname and IP address, changing only a few blocks of data each. The end result? 250 unique VM boot volumes in less than 25GB of space, a 200:1 reduction!
Support for VMware's Site Recovery Manager using SVC's Metro Mirror or Global Mirror features for remote-distance replication.
Data center federation. SVC allows you to seamlessly do vMotion from one datacenter to another using its "stretched cluster" capability. Basically, SVC makes a single image of the volume available to both locations, and stores two physical copies, one in each location. You can lose either datacenter and still have uninterrupted access to your data. VMware's HA or Fault Tolerance features can kick in, same as usual.
But unlike tools that work only with VMware, IBM's storage hypervisor works with a variety of server virtualization technologies, including Microsoft Hyper-V, Xen, OracleVM, Linux KVM, PowerVM, z/VM and PR/SM. This is important, as a recent poll on the Hot Aisle blog indicates that [44 percent run 2 or more server hypervisors]!
Join the conversation! The virtual dialogue on this topic will continue in a [live group chat] this Friday, September 23, 2011 from 12 noon to 1pm EDT. Join me and about 20 other top storage bloggers, key industry analysts and IBM Storage subject matter experts to discuss storage hypervisors and get questions answered about improving your private storage environment.
This last one on how to build your own Watson, Jr. has gotten over 69,000 hits! While several people told me they plan to build their own, I have not heard back from anyone yet, so perhaps it is taking longer than expected.
IBM and Wellpoint announced this week that it will be [putting Watson to work] in healthcare. [Wellpoint] is one of the largest health benefits company in the United States, with over 70 million people served through its affiliate plans and its various subsidiaries. I am one of the development lab advocates for Wellpoint, and have been proud to work with the account team to help Wellpoint achieve their goals.
This marks the first commercial deployment of IBM Watson. This is a joint effort. IBM will develop the base IBM Watson for healthcare platform, and Wellpoint will then develop healthcare-specific solutions to run on this platform. Watson's ability to analyze the meaning and context of human language, and quickly process vast amounts of information to suggest options targeted to a patient's circumstances, can assist decision makers, such as physicians and nurses, in identifying the most likely diagnosis and treatment options for their patients.
Is this going to put doctors out of business? No. Physicians find it challenging to read and understand hundreds or thousands of pages of text, and put this into their practice. IBM Watson, on the other hand, can scan through hundred of millions of pages in just a few seconds to help answer a question or provide recommendations. Together, doctors armed with access to IBM Watson will be able to improve the quality and effectiveness of medical care.
From an insurance point of view, improving the quality of care will help reduce medical mistakes and malpractice lawsuits. This is a win-win for everyone except ambulance-chasing lawyers!
Can you believe it has been five years since I started blogging?
(If you absolutely abhor the navel-gazing associated with blogging-about-blogging posts, then by all means stop reading now!)
Back in July 2005, IBM decided to merge together two brands, IBM eServer and IBM TotalStorage, into a single all-encompassing "IBM Systems" brand. Thus TotalStorage brand became the "IBM System Storage" product line of the "IBM Systems" brand. The next six months was spent renaming some (not all) of the products. The following January, I was named the Marketing Strategist for this new product line, with the mission to help promote the new naming convention.
We looked at possibly doing a regularly-scheduled podcast, but nobody back then, including myself, were familar with audio editing tools. Instead, we chose a blog. Most blogs at IBM are internal, safely hidden behind the firewall, accessible only to IBM employees. I wanted mine to be different, to be accessible to the public, clients, prospects, IBM Business Partners, and yes, even those working for IBM's various competitors. One thing I like about blogs is that if you have a typo, or make a mistake, you can go back and correct it after it has posted.
Marketing through social media is quite different than traditional marketing techniques. Management was supportive, but legal wanted to review and approval everything I wrote before I posted it onto my blog. Official IBM Press Releases, for example, go through a dozen reviews before they are finally made public. I refused. This kind of review and approval would ruin the blogging process.
Fortunately, this blog was not my first attempt at technical writing. Our legal counsel reviewed my past trip reports from various conferences, and decided to let me blog without review. Occasionally, someone will reivew my blog once already posted, and ask me to make some corrections. It reminds me of my favorite saying used heavily within IBM:
Despite these delays, we managed to launch this blog in September 2006, just in time to celebrate the 50th anniversary of disk systems. IBM introduced the industry's first commercial disk system on September 13, 1956.
Over the years, this blog has helped sales reps and IBM Business Partners close deals, and address the FUD their prospects heard from competition. I have helped my readers get in touch with the right people within IBM. And, I have "sent the elevator back down", helping other IBMers launch their own blogs, including [Barry Whyte], [Elisabeth Stahl], and [Anthony Vandewerdt].
Today, bloggers have a profound impact on the world. Not everyone has a positive view on this. Bloggers and other users of social media have been seen as whistle-blowers for fraudulent corporations, as activists against corrupt governments and dictators, and as subject matter experts and fact checkers referenced during television and radio newscasts. In a recent movie, one of the major characters was a trouble-making blogger, and another character describes his blogging as nothing more than "graffiti with punctuation."
I want to thank all of my readers for making this the #1 most influential blog on IBM DeveloperWorks in 2011! This blog has been [published in a series of books], Inside System Storage Volume I and Volume II. And yes, before you all ask in the comments below, I am actively working on Volume III.
For a bit of nostalgia, I invite you to read my first 21 blog posts that I posted back in [September 2006].
Last week, US President Barack Obama declared September 2011 as "National Preparedness Month". Here is an excerpt of the press release:
Whenever our Nation has been challenged, the American people have responded with faith, courage, and strength. This year, natural disasters have tested our response ability across all levels of government. Our thoughts and prayers are with those whose lives have been impacted by recent storms, and we will continue to stand with them in their time of need. This September also marks the 10th anniversary of the tragic events of September 11, 2001, which united our country both in our shared grief and in our determination to prevent future generations from experiencing similar devastation. Our Nation has weathered many hardships, but we have always pulled together as one Nation to help our neighbors prepare for, respond to, and recover from these extraordinary challenges.
In April of this year, a devastating series of tornadoes challenged our resilience and tested our resolve. In the weeks that followed, people from all walks of life throughout the Midwest and the South joined together to help affected towns recover and rebuild. In Joplin, Missouri, pickup trucks became ambulances, doors served as stretchers, and a university transformed itself into a hospital. Local businesses contributed by using trucks to ship donations, or by rushing food to those in need. Disability community leaders worked side-by-side with emergency managers to ensure that survivors with disabilities were fully included in relief and recovery efforts. These stories reveal what we can accomplish through readiness and collaboration, and underscore that in America, no problem is too hard and no challenge is too great.
Preparedness is a shared responsibility, and my Administration is dedicated to implementing a "whole community" approach to disaster response. This requires collaboration at all levels of government, and with America's private and nonprofit sectors. Individuals also play a vital role in securing our country. The National Preparedness Month Coalition gives everyone the chance to join together and share information across the United States. Americans can also support volunteer programs through www.Serve.gov, or find tools to prepare for any emergency by visiting the Federal Emergency Management Agency's Ready Campaign website at [www.Ready.gov] or [www.Listo.gov].
In the last few days, we have been tested once again by Hurricane Irene. While affected communities in many States rebuild, we remember that preparedness is essential. Although we cannot always know when and where a disaster will hit, we can ensure we are ready to respond. Together, we can equip our families and communities to be resilient through times of hardship and to respond to adversity in the same way America always has -- by picking ourselves up and continuing the task of keeping our country strong and safe.
NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, by virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim September 2011 as National Preparedness Month. I encourage all Americans to recognize the importance of preparedness and observe this month by working together to enhance our national security, resilience, and readiness.
IBM has several webinars to help you prepare for upcoming disasters.
Today, September 8, at 4pm EDT, IBM is hosting a [CloudChat on Business Resilience] will focus on resiliency and continuity in the cloud—a timely topic considering the recent weather events on the East Coast of the U.S. This chat will include Richard Cocchiara, IBM Distinguished Engineer and CTO, IBM Business Continuity and Resiliency Services (@RichCocchiara1) and Patrick Corcoran, Global Business Development, IBM Business Continuity and Resiliency Services (@PatCorcoranIBM).
Don't think you can afford Disaster Recovery planning? Next week, September 13, I will be joined with a few other experts on freeing up much needed funds from your tight IT budget, by being more efficient. The Webinar [Taming Data Growth Made Easy] is part of IBM's "IT Budget Killer" series.
Lastly, on September 21, IBM will have the Webinar [Planning for Disaster Recovery in a Power Environment: Best Practices to Protect Your Data]. This will cover principal lessons learned from disasters like Hurricane Katrina and the World Trade Center, local and regional considerations for Disaster Recovery Planning, planning Recovery Time Objectives (RTOs), and best practices for automation, mirroring and multiple Site Operational Efficiencies. A customer case study from University of Rochester Medical Center (URMC) will help reinforce the concepts, with a discussion on how a major hospital ensures Business Continuity via Contingency Planning using IBM Power Systems. The speakers in clude Steve Finnes, World Wide Offering Manager for IBM Power Systems, Vic Peltz, Consulting IT Architect for WW Business Continuance Technical Marketing, and Rick Haverty, Director of IT Infrastructure at University of Rochester Medical Center (URMC).
Hopefully, you will find these webinars useful and informative!
We had our first "Future of IT Storage" Lunch-and-Learn here in Indianapolis, IN. We held it at the [Harry & Izzy's Restaurant], which looks like it has been in business for quite a while, but actually was only started four years ago. It is the sister restaurant for St. Elmo's next door which has been running since 1902, so it maintains a sense of that heritage, but with a bit more casual atmosphere.
Please note that in the wake of Hurricane Irene, the [Burlington, MA (Boston Area) event] has been postponed, probably to October or November. We have already notified all the people who signed up, but in case you planned just to show up, I wanted to let you know here in this blog.
Special thanks to Karen Harrison and Kerry Ingram for their help in setting up this event! Also a shout-out to Leanna and Amy, our two waitresses who served us today!
Wrapping up my coverage of the [IBM System Storage Technical University 2011], I attended a few sessions on Friday morning. The last session was Glenn Anderson's "IT Game Changers: the IT Professional's Guide to Becoming a Technology Trailblazer." Glenn used to run the Storage University events, but now is the conference manager for the System z mainframe events.
Glenn organized this talk from lessons from the following books:
Glen suggested that IT professionals should understand the dissatisfaction with IT that is driving companies to switch over to Cloud Computing. IT professionals should adopt a service-oriented approach, realize the full potential of new disruptive technologies, and know when to "jump the curve" to the next generation of technology. For example, IT professionals should lead the movement to Cloud. If you build your own private cloud, or purchase some time for instances on a public cloud, you will be in a better position to be the "trusted advisor" to IT management.
CIOs should encourage IT to be part of the corporate strategy, but may have to fix the broken IT funding model. The IT department should be a "value center" not a "cost center" as it has been traditionally treated. When treated as a "cost center", IT departments only focus on cost reductions, and not looking at ways that the IT department can help drive revenues, improve customer service, or enhance employee productivity. A well-orgnized IT department can be a competitive advantage.
Taking a "service-oriented" approach allows IT and Business Process to come together. Often times, IT and business professionals don't communicate well, and this new service-oriented approach can bridge the gap. Service Oriented Architecture [SOA] can help connect existing legacy applications to the new Cloud Computing environment.
IT budgets should consist of two parts. Strategic funding for new IT projects, and an operational budget for keeping current applications running. Roughly 45 percent of capital investment in USA goes toward IT. Too often, the IT department is focused on itself, on technology and reducing costs, and not enough on aligning IT with business transformation. When IT is used in conjunction with a sound business strategy, their can be significant payoff.
After 550 years, the printing press and printed materials are being pushed from center. While other electronic media like radio and television have been around for a while, the internet and digital publishing are constantly available, and represent a shift from traditional printed materials.
When evaluating new technologies, IT professionals should ask themselves a few questions. Is it easy to use? Does it enable people to connect in new ways? Is it more cost-effective, or tap new sources of revenue? Does it shift power from one player to another? A new intellectual ethic is taking hold. Becoming an IT Game Changer can help stay one step ahead as Cloud Computing and other new IT platforms are adopted.
Continuing my coverage of the [IBM System Storage Technical University 2011], I participated in the storage free-for-all, which is a long-time tradition, started at SHARE User Group conference, and carried forward to other IT conferences. The free-for-all is a Q&A Panel of experts to allow anyone to ask any question. These are sometimes called "Birds of a Feather" (BOF). Last year, we had two: one focused on Tivoli Storage software, and the second to cover storage hardware. This year, we had two, one for System x called "Ask the eXperts", and one for System Storage called "Storage Free-for-All". This post covers the latter.
(Disclaimer: Do not shoot the messenger! We had a dozen or more experts on the panel, representing System Storage hardware, Tivoli Storage software, and Storage services. I took notes, trying to capture the essence of the questions, and the answers given by the various IBM experts. I have spelled out acronyms and provided links to relevant materials. The answers from individual IBMers may not reflect the official position of IBM management. Where appropriate, my own commentary will be in italics.)
You are in the wrong session! Go to "Ask the eXperts" session next door!
The TSM GUI sucks! Are there any plans to improve it?
Yes, we are aware that products like IBM XIV have raised the bar for what people expect from graphical user interfaces. We have plans to improve the TSM GUI. IBM's new GUI for the SAN Volume Controller and Storwize V7000 has been well-received, and will be used as a template for the GUIs of other storage hardware and software products. The GUI uses the latest HTML5, Dojo widgets and AJAX technologies, eliminating Java dependencies on the client browser.
Can we run the TSM Admin GUI from a non-Windows host?
IBM has plans to offer this. Most likely, this will be browser-based, so that any OS with a modern browser can be used.
As hard disk drives grow larger in capacity, RAID-5 becomes less viable. What is IBM doing to address this?
IBM is aware of this problem. IBM offers RAID-DP on the IBM N series, RAID-X on the IBM XIV, and RAID-6 on its other disk systems.
TPC licensing is outrageous! What is IBM going to do about it?
About 25 percent of DS8000 disk systems have SSD installed. Now that IBM DS8000 Easy Tier supports "any two" tiers, roughly 50 percent of DS8000 now have Easy Tier activated. No idea on how Easy Tier has been adopted on SVC or Storwize V7000.
We have an 8-node SVC cluster, should we put 8 SSD drives into a single node-pair, or spread them out?
We recommend putting a separate Solid-State Drive in each SVC node, with RAID-1 between nodes of a node-pair. By separating the SSD across I/O groups, you can reduce node-to-node traffic.
How well has SVC 6.2 been adopted?
The inventory call-home data is not yet available. The only SVC hardware model that does not support this level of software was the 2145-4F2 introduced in 2003. Every other model since then can be updated to this level.
Will IBM offer 600GB FDE drives for the IBM DS8700?
Currently, IBM offers 300GB and 450GB 15K RPM drives with the Full-Disk Encryption (FDE) capability for the DS8700, and 450GB and 600GB 10K RPM drives with FDE for the IBM DS8800. IBM is working with its disk suppliers to offer FDE on other disk capacities, and on SSD and NL-SAS drives as well, so that all can be used with IBM Easy Tier.
Is there a reason for the feature lag between the Easy Tier capabilities of the DS8000, and that of the SVC/Storwize V7000?
We have one team for Easy Tier, so they implement it first on DS8000, then port it over to SVC/Storwize V7000.
Does it even make sense to have separate storage tiers, especially when you factor in the cost of SVC and TPC to make it manageable?
It depends! We understand this is a trade-off between cost and complexity. Most data centers have three or more storage tiers already, so products like SVC can help simplify interoperability.
Are there best practices for combining SVC with DS8000? Can we share one DS8000 system across two or more SVC clusters?
Yes, you can share one DS8000 across multiple SVC clusters. DS8000 has auto-restripe, so consider having two big extent pools. The queue depth is 3 to 60, so aim to have up to 60 managed disks on your DS8000 assigned to SVC. The more managed disks the better.
The IBM System Storage Interopability Center (SSIC) site does not seem to be designed well for SAN Volume Controller.
Yes, we are aware of that. It was designed based on traditional Hardware Compatability Lists (HCL), but storage virtualization presents unique challenges.
How does the 24-hour learning period work for IBM Easy Tier? We have batch processing that runs from 2am to 8am on Sundays.
You can have Easy Tier monitor across this batch job window, and turn Easy Tier management between tiers on and off as needed.
Now that NetApp has acquired LSI, is the DS3000 still viable?
Yes, IBM has a strong OEM relationship with both NetApp and LSI, and this continues after the acquisition.
If have managed disks from a DS8000 multi-rank extent pool assigned to multiple SVC clusters, won't this affect performance?
Yes, possibly. Keep managed disks on seperate extent pools if this is a big concern. A PERL script is available to re-balance SVC striped volumes as needed after these changes.
Is the IBM [TPC Reporter] a replacement for IBM Tivoli Storage Productivity Center?
No, it is software, available at no additional charge, that provides additional reporting to those who have already licensed Tivoli Storage Productivity Center 4.1 and above. It will be updated as needed when new versions of Productivity Center are released.
We are experiencing lots of stability issues with SDD, SDD-PCM and SDD-DSM multipathing drivers. Are these getting the development attention they deserve?
IBM's direction is to shift toward native OS-based multipathing drivers.
Is anyone actually thinking of deploying public cloud storage in the near-term?
A few hands in the audience were raised.
None of the IBM storage devices seem to have [REST API]. Cloud storage providers are demanding this. What are IBM plans?
IBM plans to offer REST on SONAS. IBM uses SONAS internally for its own cloud storage offerings.
If you ask a DB2 specialist, an AIX specialist, and a System Storage specialist, on how to configure System p and System Storage for optimal performance, you get three different answers. Are there any IBMers who are cross-functional that can help?
Yes, for example, Earl Jew is an IBM Field Technical Support Specialist (FTSS) for both System p and Storage, and can help you with that.
Both Oracle and Microsoft recommend RAID-10 for their applications.
Don't listen to them. Feel free to use RAID-5, RAID-6 or RAID-X instead.
Resizing SVC source volumes forces ongoing FlashCopy or Metro Mirror relatiohships to be stopped. Does IBM plan to address this?
Currently, you have to stop, resize both source and target, then start the relationship again. Consider getting IBM Tivoli Storage Productivity Center for Replication (TPC-R).
IBM continues to support this for exising clients. For new deployments, IBM offers SONAS and the Information Archive (IA).
When will I be able to move SVC volumes between I/O groups?
You can today, but it is disruptive to the operating system. IBM is investigating making this less disruptive.
Will XIV ever support the mainframe?
It does already, with support for both Linux and z/VM today. For VSE support, use SVC with XIV. For those with the new zBX extension, XIV storage can be used with all of the POWER and x86-based operating systems supported. IBM has no plans to offer direct FICON attachment for z/OS or z/TPF.
Not a question - Kudos to the TSM and ProtecTIER team in supporting native IP-based replication!
When will IBM offer POWER-based models of the XIV, SVC and other storage devices?
IBM's decision to use industry-standard x86 technology has proven quite successful. However, IBM re-looks at this decision every so many years. Once again, the last iteration determined that it was not worth doing. A POWER-based model might not beat the price/performance of current x86 models, and maintaining two separate code bases would hinder development of new innovations.
We have both System i and System z, what is IBM doing to address the fact that PowerHA and GDPS are different?
IBM TPC-R has a service offering extension to support "IBM i" environments. GDPS plans to support multi-platform environments as well.
This was a great interactive session. I am glad everyone stayed late Thursday evening to participate in this discussion.
IBM Storage Strategy for the Smarter Computing Era
I presented this session on Thursday morning. It is a session I give frequently at the IBM Tucson Executive Briefing Center (EBC). IBM launched [Smarter Computing initiative at IBM Pulse conference]. My presentation covered the role of storage in Business Analytics, Workload Optimized Systems, and Cloud Computing.
Layer 8: Cloud Computing and the new IT Delivery Model
Ed Batewell, IBM Field Technical Support Specialist, presented this overview on Cloud Computing. The "Layer 8" is a subtle reference to the [7-layer OSI Model] for networking protocols. Ed cites insights from the [2011 IBM Global CIO Survey]. Of the 3000 companies surveyed, 60 percent plan to use or deploy clouds. In USA, 70 percent of CIOs have significant plans for cloud within the next 3-5 years. These numbers are double the statistics gleamed from the 2009 Global CIO survey. Clouds are one of IBM's big four initiatives, expecting to generate $7 Billion USD annual revenues by 2015.
IBM is recognized in the industry as one of "Big 5" vendors (Google, Yahoo, Microsoft, and Amazon round out the rest). As such, IBM has contributed to the industry a set of best practices known as the [Cloud Computing Reference Architect (36-page document)]. As is typical for IBM, this architecture is end-to-end complete, covering the three main participants for successful cloud deployments:
Consumers: the people and systems that use cloud computing services
Providers: the people, infrastructure and business operations needed to deliver IT services to consumers
Developers: the people and their development tools that create apps and platforms for cloud computing
IBM is working hard to eliminate all barriers to adoption for Cloud Computing. [Mirage image management] can patch VM images offline to address "Day 0" viruses. [Hybrid Cloud Integrator can help integrate new Cloud technologies to legacy applications. [IBM Systems Director VMcontrol] can manage VM images from z/VM on the mainframe, to PowerVM on UNIX servers, to VMware, Microsoft, Xen and KVM for x86 servers. IBM's [Cloud Service Provider Platform (CSP2)] is designed for Telecoms to offer Cloud Computing services. IBM CloudBurst is a "Cloud-in-a-Can" optimized stack of servers, storage and switches that can be installed in five days and comes in various "tee-shirt sizes" (Small, Medium, Large and Extra Large), depending on how many VMs you want to run.
Ed mentioned that companies trying to build their own traditional IT applications and environments, in an effort to compete against the cost-effective Clouds, reminded him of Thomas Thwaites' project of building a toaster from scratch. You can watch the [TED video, 11 minutes]:
An interesting project is [Reservoir] which IBM is working with other industry leaders to develop a way to seamlessly migrate VMs from one location to another, globally, without requiring shared storage, SAN zones or Ethernet subnets. This is similar to how energy companies buy and sell electricity to each other, as needed, or the way telecommunications companies allow roaming acorss each others networks.
IBM System Networking - Convergence
Jeff Currier, IBM Executive Consultant for the new IBM System Networking group, presented this session on Network Convergence. Storage is expected to grow 44x, from 0.8 [Zettabytes] in 2009, to 35 Zetabytes by the year 2020. The role of the network is growing in importance. IBM refers to this converged loss-less Ethernet network as "Convergence Enhanced Ethernet" (CEE), which Cisco uses the term "Data Center Ethernet" (DCE), and the rest of the industry uses "Data Center Bridging" (DCB).
To make this happen, we need to replace Spanning Tree Protocol [STP] that eliminates walking in circles in a multi-hop network configuration, with a new Layer 2 Multipathing (L2MP) protocol. The two competing for the title are Shortest Path Bridging (IEEE 802.1aq) and Transparent Interconnect of Lots of Links (IETF TRILL).
All roads lead to Ethernet. While FCoE has not caught on as fast as everyone hoped, iSCSI has benefited from all the enhancements to the Ethernet standard. iSCSI works in both lossy and lossless versions of Ethernet, and seems to be the preferred choice for new greenfield deployments for Small and Medium sized Businesses (SMB). Larger enterprises continue to use Fibre Channel (FCP and FICON), but might use single-hop FCoE from the servers to top-of-rack switches. Both iSCSI and FCoE scale well, but FCoE is considered more efficient.
IBM has a strategy, and is investing heavily in these standards, technologies, and core competencies.
I have been working on Information Lifecycle Management (ILM) since before they coined the phrase. There were several break-out sessions on the third day at the [IBM System Storage Technical University 2011] related to new twists to ILM.
The Intelligent Storage Service Catalog (ISSC) and Smarter ILM
Hans Ammitzboll, Solution Rep for IBM Global Technology Services (GTS), presented an approach to ILM focused on using different storage products for different tiers. Is this new? Not at all! The original use of the phrase "Information Lifecycle Management" was coined in the early 1990s by StorageTek to help sell automated tape libraries.
Unfortunately, disk-only vendors started using the term ILM to refer to disk-to-disk tiering inside the disk array. Hans feels it does not make sense to put the least expensive penny-per-GB 7200 RPM disk inside the most expense enterprise-class high-end disk arrays.
IBM GTS manages not only IBM's internal operations, but the IT operations of hundreds of other clients. To help manage all this storage, they developed software to supplement reporting, monitoring and movement of data from one tier to another.
The Intelligent Storage Service Catalog (ISSC) can save up to 80 percent of planning time for managing storage. What did people use before? Hans poked fun at chargeback and showback systems that "offer savings" but don't actually "impose savings". He referred to these as Name-and-Shame, where the top 10 offenders of storage usage.
His storage pyramid involves a variety of devices, with IBM DS8000, SVC and XIV for the high-end, midrange disk like Storwize V7000, and blended disk-and-tape solutions like SONAS and Information Archive (IA) for the lower tiers.
Mark Taylor, IBM Advanced Technical Services, presented the policy-driven automation of IBM's Scale-Out NAS (SONAS). A SONAS system can hold 1 to 256 file systems, and each file system is further divided into fileset containers. Think of fileset containers like 'tree branches' of the file system.es.
SONAS supports policies for file placement, file movement, and file deletion. These are SQL-like statements that are then applied to specific file systems in the SONAS. Input variables include date last modified, date last accessed, file name, file size, fileset container name, user id and group id. You can choose to have the rules be case-sensitive or case-insensitive. The rules support macros. A macro pre-processor can help simplify calculations and other definitions that are used repeatedly.
Each file system in SONAS consists of one or more storage pools. For file systems with multiple pools, file placement policies can determine which pool to place each file. Normally, when a set of files are in a specific sub-directory on other NAS systems, all the files will be on the same type of disk. With SONAS, some files can be placed on 15K RPM drives, and other files on slower 7200 RPM drives. This file virtualization separates the logical grouping of files from the physical placement of them.
Once files are placed, other policies can be written to migrate from one disk pool to another, migrate from disk to tape, or delete the file. Migrating from one disk pool to another is done by relocation. The next time the file is accessed, it will be accessed directly from the new pool. When migrating from disk to tape, a stub is left in the directory structure metadata, so that subsequent access will cause the file to be recalled automatically from tape, back to disk. Policies can determine which storage pool files are recalled to when this happens.
Migrating from disk to tape involves sending the data from SONAS to external storage pool manager, such as IBM Tivoli Storage Manager (TSM) server connected to a tape library. SONAS supports pre-migration, which allows the data to be copied to tape, but left on disk, until space is needed to be freed up. For example, a policy with THRESHOLD(90,70,50) will kick in when the file system is 90 percent full, file will be migrated (moved) to tape until it reaches 70 percent, and then files will be pre-migrated (copied) to tape until it reaches 50 percent.
Policies to delete files can apply to both disk and tape pools. Files deleted on tape remove the stub from the directory structure metadata and notify the external storage pool manager to clean up its records for the tape data.
If this all sounds like a radically new way of managing data, it isn't. Many of these functions are based on IBM's Data Facility Storage Management Subsystem (DFSMS) for the mainframe. In effect, SONAS brings mainframe-class functionality to distributed systems.
Understanding IBM SONAS Use Cases
For many, the concept of a scale-out NAS is new. Stephen Edel, IBM SONAS product offering manager, presented a variety of use cases where SONAS has been successful.
First, let's consider backup. IBM SONAS has built-in support for Tivoli Storage Manager (TSM), as well as supporting the NDMP industry standard protocol, for use with Symantec NetBackup, Commvault Simpana, and EMC Legato Networker. While many NAS solutions support NDMP, IBM SONAS can support up to 128 session per interface node, and up to 30 interface nodes, for parallel processing. SONAS has a high-speed file scan to identify files to be backed up, and will pre-fetch the small files into cache to speed up the backup process. A SONAS system can support up to 256 systems, and each file system can be backed up on its own unique schedule if you like. Different file systems can be backed up to different backup servers.
SONAS also has anti-virus support, with your choice of Symantec or McAfee. An anti-virus scan can be run on demand, as needed, or as files are individually accessed. When a Windows client reads a file, SONAS will determine if it has been already scanned with the most recent anti-virus signatures, and if not, will scan before allowing the file to be read. SONAS will also scan new files created.
Successful SONAS deployments addressed the following workloads:
content capture including video capture
high performance computing, research and business analytics
"Cheap and Deep" archive
worldwide information exchange and geographically distant collaboration
SONAS is selling well in Government, Universities, Healthcare, and Media/Entertainment, but is not limited to these industries. It can be used for private cloud deployments and public cloud deployments. Having centralized management for Petabytes of data can be cost-effective either way.
IBM SONAS brings the latest techologies to bring a Smarter ILM to a variety of workloads and use cases.
I am pleased with the turn-out we had attending last week for my Infoboom Webinar on [The Future of Storage]. The 55-minute replay is available on Infoboom, and the slide deck can be downloaded from the [IBM Expert Network].
I mentioned that I was going to Indianapolis and Boston next week to give lectures on this topic. Here are the details:
Indianapolis - September 7, 2011
The Future of Storage with Tony Pearson Luncheon Briefing
Harry & Izzy's
153 South Illinois Street
Indianapolis, IN 46225
Time: 11am to 1:30pm
Boston - September 8, 2011
The Future of Storage with Tony Pearson Briefing and Networking Reception
The Capital Grille
10 Wayside Road
Burlington, MA 01803
Time: 4:30pm to 6:30pm
I will also be in San Francisco for Oracle OpenWorld (Oct 2-6), Auckland New Zealand (Nov 9-11), and Melbourne Australia (Nov 15-17).
I always try to catch a session from Jim Blue, who works in our "SAN Central" center of competency team. This session was a long list of useful hints and tips, based on his many years of experience helping clients.
SAN Zoning works by inclusion, limiting the impact of failing devices. The best approach is to zone by individual initiator port. The default policy for your SAN zoning should be "deny".
Ports should be named to identify who, what, where and how.
While many people know not to mix both disk and tape devices on the same HBA, Jim also recommends not mixing dissimilar disks, test and production, FCP and FICON.
The sweet spot is FOUR paths. Too many paths can impact performance.
When making changes to redundant fabrics, make changes to the first fabric, then allow sufficient time before making the same changes to the other fabric.
Use software tools like Tivoli Storage Productivity Center (Standard Edition) to validate all changes to your SAN fabric.
Do not mix 62.5 and 50.0 micron technology.
Use port caps to disable inactive ports. In one amusing anecdote, he mention that an uncovered port was hit by sunlight every day, sending error messages that took a while to figure out.
Save your SAN configuration to non-SAN storage for backup
Consider firmware about two months old to be stable
Rule of thumb for estimating IOPS: 75-100 IOPS per 7200 RPM drive, 120-150 IOPS per 10K RPM drive, and 150-200 IOPS per 15K RPM drive.
Decide whether your shop is just-in-time or just-in-case provisioning. Just-in-time gets additional capacity on demand as needed, and just-in-case over-provisions to avoid scrambling last minute.
Avoid oversubscribing your inter-switch links (ISL). Aim for around 7:1 to 10:1 ratio.
Don't go cheap on bandwidth between sites for long-distance replication
Next Generation Network Fabrics - Strategy and Innovations
Mike Easterly, IBM Director of Global Field Marketing, presented IBM System Networking strategy, in light of IBM's recent acquisition of Blade Network Technologies (BNT). BNT is used in 350 of the Fortune 500 companies, and is ranked #2 behind Cisco in sales of non-core Ethernet switches (based on number of units sold).
Based on a recent survey, companies are upgrading their Ethernet networks for a variety of reasons:
56 percent for Live Partition Mobility and VMware Vmotion
45 percent for integrated compute stacks, like IBM CloudBurst
43 percent for private, public and hybrid cloud computing deployments
40 percent for network convergences
Many companies adopt a three-level approach, with core directors, distribution switches, and then access switches at the edge that connect servers and storage devices. IBM's BNT allows you to flatten the network to lower latency by collapsing the access and distribution levels into one.
IBM's strategy is to focus on BNT for the access/distribution level, and to continue its strategic partnerships for the core level.
IBM BNT provides better price/performance and lower energy consumption. To help with hot-aisle/cold-aisle rack deployments, IBM BNT provides both F and R models. F models have ports on the front, and R models have ports in the rear.
IBM BNT supports virtual fabric and HW-offload iSCSI traffic, and future-enabled for FCoE. Support for TRILL (transparent interconnect of lots of links) and OpenFlow will be implemented through software updates to the switches.
While Cisco Nexus 1000v is focused on VMware Enterprise Plus, IBM BNT's VMready works with VMware, Hyper-V, Linux KVM, XEN, OracleVM, and PowerVM. This allows single pane of management of VMready and ESX vSwitches.
In preparation for Converged Enhanced Ethernet (CEE), IBM BNT will provide full 40GbE support sometime next year, and offer switches that support 100GbE uplinks. IBM offers extended length cables, including passive SFP+ DAC at 8.5 meters, and 10Gbase-T Cat7 cables up to 100 meters.
Inter-datacenter Workload Mobility with VMware vSphere and SAN Volume Controller (SVC)
This session was co-presented between Bill Wiegand, IBM Advanced Technical Services, and Rawley Burbridge, IBM VMware and midrange storage consultant. IBM is the leader in storage virtualization product (SVC), and is the leading reseller of VMware.
Like MetroCluster on IBM N series, or EMC's VPLEX Metro, the IBM SAN Volume Controller can support a stretched cluster across distance that allows virtual machines to move seamlessly from one datacenter to another. This is a feature IBM introduced with SVC 5.1 back in 2009. This can be used for PowerVM Live Partition Mobility, VMware vMotion, and Hyper-V Quick Migration.
SVC stretched cluster can help with both Disaster Avoidance and Disaster Recovery. For Disaster Avoidance, in anticipation of an outage, VMs can be moved to the secondary datacenter. For Disaster Recover, additional automation, such as VMware High Availability (HA) is needed to restart the VMs at the secondary datacenter.
IBM stretched cluster is further improved with a feature called Volume Mirroring (formerly vDisk Mirroring) which creates two physical copies of one logical volume. To the VMware ESX hosts, there is only one volume, regardless of which datacenter it is in. The two physical copies can be on any kind of managed disk, as there is no requirement or dependency of copy services on the back-end storage arrays.
Another recent improvement is the idea of spreading the three quorum disks to three different locations or "failure domains". One in each data center, and a third one in a separate building, somewhere in between the other two, perhaps.
Of course, there are regional disasters that could affect both datacenters. For this reason, SVC stretched cluster volumes can be replicated to a third location up to 8000 km away. This can be done with any back-end disk arrays, as again there is not requirement for copy services from the managed devices. SVC takes care of it all.
Networking is going to be very important for a variety of transformational projects going forward in the next five years.
After the amount of flack Jon Toigo had to endure for not giving advanced notice to his upcoming Webcast, I thought I would better remind people about my own Webinar that is happening next Tuesday, August 23.
So here's the scoop, next Tuesday I will be presenting [The Future of Storage], August 23, 1pm to 2pm EDT. You can register to attend at the [Infoboom Registration Page]. Infoboom is a social community for business and IT leaders of small and midsize businesses brought to you by IBM.
But that's not all! After the webinar, I will then travel to various cities for face-to-face lectures. Here are the first two:
September 7 - Indianapolis
September 8 - Boston area
If you are near either of these two locations, contact your local IBM storage specialist or IBM business partner to participate.
I gotten several emails expressing worry that I have fallen off the face of th earth. The last two weeks have been educational and eye-opening for me. I can't provide details in my blog, so I will just say that it involved government agencies that IBM refers to as "dark accounts", and that I am now back safely in the USA. Between adjusting to time zone differences, ridiculously long hours, and restricted access to the internet, I was unable to blog lately.
Instead, I will resume my coverage of the [IBM System Storage Technical University 2011]. The "Solutions Expo" runs Monday evening through Wednesday lunch. This is a chance for people to explore all the solutions that are part of IBM's large "eco-system" for IBM System storage and System x products. There were several sponsors for this event.
As is often the case at these conferences, the various booths hand out fun items. The hot items this year were tie-dyed tee-shirts from Qlogic, and propeller beanies from the IBM rack and power systems team. Here is Amanda, one of the bartenders showing off the latter.
After the expo on Tuesday night, my friends at [Texas Memory Systems] held an after-party. Unlike the pens, tee-shirts and keychains at the Expo, these guys had a raffle for real storage products. Here is Erik Eyberg handing out a RamSan PCIe card, valued at $14,000 or so. IBM recently certified the TMS RamSan as External SSD storage for the IBM SAN Volume Controller (SVC). The SVC can optimize performance using this for automated sub-LUN tiering with the IBM System Storage Easy Tier feature.
Since the [IBM System Storage Technical University 2011] runs concurrently with the System x Technical University, attendees are allowed to mix-and-match. I attended several presentations regarding server virtualization and hypervisors.
Matt Archibald is an IT Management Consultant in IBM's Systems Agenda Delivery team. He started with a history of hypervisors, from IBM's early CP/CMS in 1967, through the latest VMware Vsphere 5 just announced.
He explained that there are three types of Hypervisor architectures today:
Type 1 - often referred to as "Bare Metal" runs directly on the server host hardware, and allows different operating system virtual machines to run as guests. IBM's System z [PR/SM] and [PowerVM] as well as the popular VMware ESXi are examples of this type.
Type 2 - often referred to as "Hosted" runs above an existing operating system, and allows different operating system virtual machines to run as guests. The popular [Oracle/Sun VirtualBox] is an example of this type.
OS Containers - runs above an existing operating system base, and allows multiple "guests" that all run the same operating system as the base. This affords some isolation between applications. [Parallels Virtuozzo Containers] is an example of this type.
The dominant architecture is Type 1. For x86, IBM is the number one reseller of VMware. VMware recently announced [Vsphere 5], which changes its licensing model from CPU-based to memory-based. For example, a virtual machine with 32 virtual CPUs and 1TB of virtual RAM (VRAM) would cost over $73,000 per year to license the VMware "Enterprise Plus" software. The only plus-side to this new licensing is that the "memory" entitlement transfers during Disaster Recovery to the remote location.
"Xen is dead." was the way Matt introduced the section discussing Hybrid Type-1 hypervisors like Xen and Hyper-V. These run bare-metal, but require networking and storage I/O to be processed by a single bottleneck partition referred to as "Dom 0". As such, this hybrid approach does not scale well on larger multi-sock host servers. So, his Xen-is-dead message was referring to all Hybrid-based Hypervisors including Hyper-V, not just those based on Xen itself.
The new up-and-comer is "Linux KVM". Last year, in my blog post about [System x KVM solutions], I mentioned the confusion over KVM acronym used with two different meanings. Many people use KVM to refer to Keyboard-Video-Mouse switches that allow access to multiple machines. IBM has renamed these switches to Local Console Managers (LCM) and Global Console Manager (GCM). This year, the System x team have adopted the use of "Linux KVM" to refer to the second meaning, the [Kernel-based Virtual Machine] hypervisor.
Linux KVM is not a product, but an open-source project. As such, it is built into every Linux kernel. Red Hat has created two specific deliverables under the name Red Hat Enterprise Virtualization (RHEV):
RHEV-H, a tiny ESXi-like bare-metal hypervisor that fits in 78MB, making it small enough to be on a USB stick, CD-rom or memory chip.
RHEV-M, a vCenter-like management software to manage multiple virtual machines across multiple hosts.
Personally, I run RHEL 6.1 with KVM on my IBM laptop as my primary operating system, with a Windows XP guest image to run a few Windows-specific applications.
A complaint of the current RHEV 2.2 release from Linux fanboys is that RHEV-M requires a Windows server, and uses Windows Powershell for scripting. The next release of RHEV is likely to provide a Linux-based option for management server.
Of the various hypervisors evaluated, KVM appears to be poised to offer the best scalability for multi-socket host machines. The next release is expected to support up to 4096 threads, 64TB of RAM, and over 2000 virtual machines. Compare that to VMware Vsphere 5 that supports only 160 threads, 2TB of RAM and up to 512 virtual machines.
Linux KVM Overview
Matt also presented a session focused on Linux KVM. While IBM is the leading reseller of VMware for the x86 server platform, it has chosen Linux KVM to run all of its internal x86 Cloud Computing facilities, as it can offer 40 to 80 percent savings, based on Total Cost of Ownership (TCO).
Linux KVM can run unmodified Windows and Linux guest operating systems as guest images with less than 5 percent overhead. Since KVM is built into the Linux kernel, any certification testing automatically benefits KVM as well. KVM takes advantage of modern CPU extensions like Intel's VT and AMD's AMD-V.
For high availability, in the event that a host fails, KVM can restart the guest images on other KVM hosts. RHEV offers "prioritized restart order" which allows mision-critical images to be started before less important ones.
RHEV also provides "Virtual Desktop Infrastructure", known as VDI. This allows a lightweight client with a browser to access an OS image running on a KVM host. Matt was able to demonstrate this with Firefox browser running on his Android-based Nexus One smartphone.
RHEV also adds features that make it ideal for cloud deployments, including hot-pluggable CPU, network and storage; service Level Agreement monitoring for CPU, memory and I/O resources; storage live migrations to move the raw image files while guests are running; and a self-service user portal.
IBM has been doing server virtualization for decades. When I first started at IBM in 1986, I was doing z/OS development and testing on z/VM guest images. Later, around 1999, I started working with the "Linux on z" team, running multiple Linux images under PR/SM and z/VM. While the server virtualization solutions most people are familiar with (VMware, Hyper-V, Xen) have only been around the last five years or so, IBM has a much deeper and robust understanding and long heritage. This helps to set IBM apart from the competition when helping clients.
Clod Barrera is an IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage. He predicts that by 2015, 10 percent of the servers and storage purchases, as well as 25 percent of the network gear purchases, will be related to Cloud deployments. Cloud Storage is expected to grow at a compound annual growth rate (CAGR) of 32 percent through 2015, compared to only 3.8 percent growth for non-Cloud storage.
Cloud Computing is allowing companies to rethink their IT infrastructure, and reinvent their business. Clod presented an interesting chart on the "Taxonomy" of storage in Cloud environments. On the left he had examples of Storage that was part of a Cloud Compute application. On the right he had storage that was accessed directly through protocols or APIs. Under each he had several examples for transactional data, stream data, backups and archives.
Clod feels the only difference between Private and Public clouds is a matter of ownership. In private clouds, these are owned by the company that uses them via their private Intranet network. Public clouds are owned by Cloud Service providers and are accessed over the public Internet. Clod presented IBM's strategy to deliver Cloud at five levels:
Private Cloud: on-site equipment, behind company firewall, managed by IT staff
Managed Private Cloud: on-site equipment, behind company firewall, managed by IBM or other Cloud Service provider
Hosted Private Cloud: dedicated, off-premises equipment, located and managed by IBM or other Cloud Service Provider, and access through VPN
Shared Cloud Services: shared, off-premises equipment, located at IBM or other Cloud Service Provider, managed by IBM or Cloud Service provider, and access through VPN. The facility is intended for enterprises only, on a contractual basis, and will be auditable for compliance to government regulations, etc.
Public Cloud: shared, off-premises equipment, located and managed by IBM or other Cloud Service provider, targeted to offer cloud compute and storage resources, with standardized platforms of operating systems and middleware, for individuals, small and medium sized businesses.
As with storage in traditional data center deployments, storage in clouds will be tiered, with Tier 0 being the fastest tier, to Tier 4 for "deep and cheap" archive storage. IBM SONAS is an example of Cloud-ready storage that can help make these tiers accessible through standard Ethernet protocols. Cloud Service providers will use metering and Service Level Agreements (SLAs) to offer different rates for different tiers of storage in the cloud.
Clod wrapped up his session explaining IBM's Cloud Computing Reference Architecture (CCRA). This is an all-encompassing diagram that shows how all of IBM's hardware, software and services fit into Cloud deployments.