Today I spoke at the IBM Think Green Roadshow in Phoenix, Arizona. This is justone of a 15-city tour to help make people aware of Green data center issues.Here is the schedule forthe remaining cities. Contact your local IBM rep for details.
Victor Ferreira was our moderator and host. He is the site level executive for the2000 IBM employees in the Phoenix area, and manages the Public Sector for our Westernregion.
The first speaker was Dave McCoy, IBM principal in our Data Center services group.He explained IBM's Project Big Green and the Energy Efficiency Initiative, and wentinto details on how IBM can act as general contractor to design, plan and build theideal Green Data Center for you. IBM can also retrofit existing buildings, with new technologies like stored cooling, optimized airflow assessments, and modulardata center floorspace. While not related to energy, but still important to ourenvironment was IBM Asset Recovery Services, where IBM can take all those old PCmonitors, keyboards and other outdated equipment and refurbish or melt down to recapture useful metals and plastics, and disposing the rest in an environmentally-friendly,non-toxic manner.
I was the second speaker, covering "How to get it done". While Dave covered the issuesand technologies available, I explained how to put it all into practice. This includesIT systems assessments, health audits, and thermal profiling. Using server and storagevirtualization, you can increase resource utilization and reduce energy waste. IBM's CoolBlueproduct line, which includes the IBM PowerExecutive software to monitor your IT environment, and the "Rear Door Heat Exchanger" that uses chilled water to remove asmuch as 60% of the heat coming out of the back of a server rack, greatly reducing hot-spotson the data center floor, and allowing you to run the entire room at warmer, less-expensivetemperatures.
On the server side, I covered IBM's System z mainframe and the BladeCenter as examples of how innovative technologies can be used to run more applications with less energy. The newSystem p570 based on the energy-intelligent POWER6 processor has twice the performance for the same amountof power as its POWER5 predecessor. On thestorage side, I explained how Information Lifecycle Management (ILM), storage virtualization,and the use of a blended disk and tape environment can greatly reduce energy costs.
Reps from our many technology partners Eaton, APC, Schneider Electric, Liebert, and Anixter werethere to support this event.
The session ended with a Q&A Panel, with Dave McCoy, myself, and Greg Briner from IBM GlobalFinancing. IBM is able to offer creative "project financing" that can often times match theactual monthly savings, resulting in net zero cost to your operational budget, with payback periods as little as 2.5 years.
To learn more about IBM's efforts to help clients create "Green" data centers, clickGreen Data Center.
technorati tags: IBM, Green Data Center, Project Big Green, Energy Efficiency Initiative, Eaton, APC, Scheider Electric, Liebert, Anixter, BladeCenter, POWER6, p570, ILM, disk, tape, Dave McCoy, Greg Briner, Victor Ferreira, Phoenix, Arizona
Forrester Research has a paper that discusses how Storage Providers Are Divided Into Generalists And Specialists
. The studyfocuses on the buying behaviour of enterprises in North America. Here is an excerpt of their executive summary:
To get beyond the simple statistics of vendor popularity, we looked at the number and combinations of vendors with which enterprises work. Many were customers of one or two storage providers, but the rest were customers of up to six storage providers. More than one-third were customers of systems vendors only, bypassing storage specialists.
Comparisons between solutions vendors and storage component vendors are not new. One could argue that this can be compared to supermarkets and specialty shops.
- Supermarkets offer everything you need to prepare a meal. You can buy your meat, bread, cheese,and extras all with one-stop shopping. In a sense, IBM, HP, Sun and Dell are offering this to clients who prefer this approach. Not surprisingly, the two leaders in overall storage hardware,IBM and HP, are also the two best to offer a complete set of software, services, servers and storage.
This is especially true for small and medium sized businesses (SMB). The Register writesIBM and HP the most loved x86 server vendors of all, beating out other solution providers Dell and Sun.
IBM and HP are also the leaders in tape.While Forrester reports that many large enterprises in North America prefer to buy diskfrom storage specialists, others have found that customers prefer to buy their tape from solution providers. Recently, Byte and Switch reports thatLTO Hits New Milestones,where the LTO consortium (IBM, HP, and Quantum) have collectively shipped over 2 million LTO tape drives, and over 80 million LTO tape cartridges. Perhaps this is because tape is part of an overallbackup, archive or space management solution, and customers trust a solution vendor overa storage specialist.
Where possible, IBM brings synergy between its servers and storage. For example, we justannounced the IBM BladeCenter Boot Disk System, a 2U high unit that supports up to 28 blade servers, ideal for applications running under Windows or Linux, and helping to reduce the energy consumption for thoseinterested in a "Green" data center.
- Specialty shops
- Some people prefer buying their meat at the slaughterhouse, bread at the French pastry shop, andso on. Storage specialists focus on just storage, leaving the rest of the solution, like servers,to be purchased separately from someone else. Storage vendors like NetApp, EMC, HDS and othersoffer storage components to customers that like to do their own "system integration", or to thosethat are large enough to hire their own "systems integrator".
Storage specialists recognize that not everybody is a "specialty shop" shopper.HDS has done well selling their disk through solution vendorslike HP and Sun. EMC sells its gear through solution vendor Dell.
Interestingly, I have met clients who prefer to buy IBM System Storage N series from IBM, becauseIBM is a solution vendor, and others that prefer to buy comparable NetApp equipment directly fromNetApp, because they are a storage component vendor.
I mostly buy my groceries at a supermarket, buthave, on occasion, bought something from the local butcher, baker or candlestick maker. And if you are ever in Tucson, you might be able to find Mexican tamalessold by a complete stranger standing outside of a Walgreens pharmacy, the ultimate extreme of specialization. You can get a dozen tamales for tenbucks, and in my experience they are usually quite good. Theoretically, if you get sick, or they don't taste right, you have no recourse, and will probably never see that stranger again to complain to.(And no, before I get flamed, I am not implying any major vendor mentioned above is like this tamale vendor)
Of course, nothing is starkly black and white, and comparisons like this are just to help provide context and perspective,but if you are looking to have a complete IT solutionthat works, from software and servers to storage and financing, come to the vendor you can trust, IBM.
technorati tags: IBM, EMC, HP, Dell, Sun, NetApp, HDS, BladeCenter, boot, disk, storage, system, blade, server, LTO, Ultrium, tape, drive, cartridge, shipments, Mexican, tamales, Walgreens
A few weeks ago, my Tivo(R) digital video recorder (DVR) died. All of my digital clocks in my house were flashing 12:00 so I suspect it wasa power strike while I was at the office. The only other item to die was the surge protector,and so it did what it was supposed to do, give up its own life to protect the rest of myequipment. Although somehow, it did not protect my Tivo.
I opened a problem ticket with Sony, and they sent me instructions on how to send itover to another state to get it repaired.Amusingly, the instructions included "Please make a backup of the drive contents beforesending the unit in for repair." Excuse me? How am I supposed to do that, exactly?
My model has only a single 80GB drive, and so my friend and I removed the drive and attachedit to one of our other systems to see if anything was salvageable. It failed every diagnostictest. There was just not enough to read to be usable elsewhere.
This is typical of many home systems. They are not designed for robust usage, high availability, nor any form of backup/recovery process. Some of the newer models havetwo drives in a RAID-1 mode configuration, but most have many single points of failure.
And certainly, it is not mission critical data. Life goes on without the last few episodesof Jack Bauer on "24", or the various Food Network shows that I recorded for items I planto bake some day. For the past few weeks, I have spent more time listening to the radioand reading books. Somehow, even though my television runs fine without my Tivo, watchingTV in "real time" just isn't the same.
I suspect that if you gave someone a method to do the backup, most would not bother to useit. People are now relying more and more heavily on their home-basedinformation storage systems, digital music, video and cherished photographs. Perhaps experiencing a "loss" will help them appreciate backup/recovery systems so much more than they do today.
technorati tags: Tivo, Digital Video Recorder, DVR, RAID, backup, recovery, loss, information, storage, systems
The smart people at the University of Pittsburgh
manage five campuses and over 33,000 students, andneeded to create an enterprise storage solution that would give it three key benefits. Of course, they turnedto IBM, the number one overall storage hardware vendor, to deliver.
- A new storage infrastructure with the capacity to grow with the University of Pittsburgh as needed
- Improved system reliability with reduced downtime, and availability 24/7/365
- A significantly more manageable storage solution that could lower costs and provide better system efficiency through virtualization
As a result, IBM shipped its 25,000th high-end disk storage system, in this case two IBM System Storage DS8300 models, along with storage virtualization, and other related hardware, software and services, to provide a complete end-to-end solution.
Here is what Jinx Walton, Director of Computing Services and Systems Development at the University of Pittsburgh, had to say about it...
"The University of Pittsburgh supports large enterprise systems, and the number and complexity of new systems continue to grow. To effectively manage these systems it was necessary to identify an enterprise storage solution that would leverage our existing investments in storage, make allocation of storage flexible and responsive to project needs, provide centralized management, and offer the reliability and stability we require. The integrated IBM storage solution met these requirements"
You can read the details in the official IBM press release.
technorati tags: IBM, University, Pittsburgh, DS8300, Jinx Walton, SVC, SAN Volume Controller, services, Productivity Center, software
ESG Analyst, Tony Asaro, talks about the many small storage startups having aBillion Dollar Impact
on the storage system industry. Tony has counted over50 storage system vendors that are now in the marketplace. Is it really that many?Most of the time, the media only focus on the top seven major players, but I agree that big players like IBM should take trends about small startups like this seriously.
EMC Blogger Chuck Hollis suggests that this trend might be the start of a squeeze play, where top players and new upstarts squeeze out the middle playerslike Sun and HDS, in his postDesperate Times In Storage Land?
(His statement that IDC and Gartner have listed EMC as number one in "almost all"market segments is perhaps a bit misleading. IBM is number one in overall storage hardware, as wellas leading in tape drives, tape libraries, tape virtualization, and for that matter,disk virtualization. I don't know if IDC or Gartner count EMC Disk Library in the "tape virtualization" category, or if either analyst distinguishes between "cache-based" versus "switch-based" disk virtualization as separate categories.Perhaps Chuck should have qualified this to say "almost all of themarket segments that EMC does business in," which of course is better than the othervendors in the middle.)
This time around, Chuck pokes fun at HDS, IBM, Sun, NetApp and HP, much like "that guy" that skewersour favorite SouthPark characters Cartman, Kenny, Stan, Kyle in thisComedy Central MMORPG parody video. (And no, I am not suggesting Chuck looks anythinglike the cartoon character or his corresponding avatar)
Perhaps putting me in the same not-afraid-to-say-bold-things-in-his-blog category as Sun'sout-spoken Jonathan Schwartz, or Dave Hitz uber-blogger from NetApp, is not such a bad thing after all.
technorati tags: ESG, Tony Asaro, IBM, storage, system, vendors, EMC, Chuck Hollis, HDS, SouthPark, Cartman, Kenny, Stan, Kyle, MMORPG, Comedy Central, Sun, Jonathan Schwartz, NetApp, Dave Hitz,