Welcome to my new blog on IBM Developerworks!
I am Tony Pearson, IBM brand marketing strategy, located in Tucson, Arizona. I have degrees in Computer Engineering and Electrical Engineering from the University of Arizona. Over the past 20 years, I have worked in a variety of storage roles, including development projects, product and portfolio management, testing, field support, and now bring that technical experience to marketing.
There are a lot of things to discuss related to storage, and I am never short of opinions. As such, the standard IBM disclaimer applies: “The postings on this site solely reflect the personal views of the author and do not necessarily represent the views, positions, strategies or opinions of IBM or IBM management.”
I have invited other IBMers to post their opinions, and when they do, their opinions may not necessarily match mine either.
This is an open two-way conversation between IBM, Business Partners, Independent Software Vendors, prospects and existing clients. I encourage everyone to post comments about our products, services, and marketing efforts.
I have created blog categories, based on our System Storage offering matrix, which you can track individually:
- Disk systems, including the IBM System Storage DS Family of products, SAN Volume Controller, N series, as well as features unique to these products, such as FlashCopy, MetroMirror, or SnapLock.
- Tape systems, including the IBM System Storage TS Family of products, tape-related products in the Virtualization Engine portfolio, drives, libraries and even tape media.
- Storage Networking offerings, from Brocade, McData, Cisco and others, such as switches, routers and directors.
- Infrastructure management, including IBM TotalStorage Productivity Center software, IBM Tivoli Provisioning Manager, IBM Tivoli Intelligent Orchestrator, and IBM Tivoli Storage Process Manager.
- Business Continuity, including IBM Tivoli Storage Manager, Tivoli CDP for Files, Productivity Center for Replication software component, Continuous Availability for Windows (CAW), Continuous Availability for AIX (CAA).
- Lifecycle and Retention offerings, including our IBM System Storage DR550, DR550 Express, GPFS, Tivoli Storage Manager Space Management for UNIX, Tivoli Storage Manager HSM for Windows, and DFSMS.
- Storage services, including consulting, assessments, design, deployment, management and outsourcing.
For those who missed it, IBM announced last Tuesday encryption capability for the TS1120 drive, our enterprise tape drive that read and write 3592 cartridges. Do you need special cartridges for this? No! Use the sames ones you have already been using!
You can read more about it www.ibm.com/storage/tape.
technorati tags: IBM, tape, systems, 3592, cartridges, TS1120, drive, encryption
This month (September, 2006) marks our 50th anniversary of the disk system. The first disk system was the 350 Disk Storage Unit, designed to attach to the IBM 305 RAMAC mainframe computer, both introduced to the world in September, 1956.
Read more about it
On August 8, Brocade announced its intent to acquire McData corporation. IBM will continue to sell both Brocade and McData networking gear, as the acquisition will not be finalized until January 2007.
Read more about it directly from brocade www.brocade.com
technorati tags: IBM, SAN, Brocade, McDATA, acquisition
This week I was in Dallas, Texas, teaching at the "System Storage Portfolio Top Gun" class.
Can you believe it was hotter and more humid in Dallas than in Tucson? I am glad to be home.
For those unfamiliar with Top Gun classes, it is our top level sales training, typically 4 to 4.5 days long. This year, I have taught Top Gun classes in USA, China, Mexico, Thailand, and Brazil.
The class is open to IBM sales, IBM Business Partners, ibm.com telesales, field support and our technology partners.
We have several more classes for 2006, in Canada and the USA. For more information, read here www.ibm.com[Read More]
I found this item today on the blogosphere: EMC-HP Storage Race Heats Up
In general, people agree that IBM, HP and EMC are the top three vendors in storage,with HDS, Sun and Dell rounding out the top six.
The fun begins when a respected analyst like IDC Corp. publishes their calculations,and individual vendors re-swizzle the results because they are not happy with theirfindings.
I thought it would be helpful to illustrate how this all works. First, you need to comeup with a defintion of what you are going to count. You could count units sold, revenue dollars, or capacity Terabytes, or some other generally accepted metric.
Next, you need to define what's in and what's out. For example, you can say "storage"which would include both disk drives and tape drives, both internal to servers, orexternal to servers, or you can choose a more narrow definition, say external disksystems, which might suit you better if you aren't in the tape business, and don't sell servers.
By some definitions, my Apple iPod, Motorolla cell phone, and Canon digital camera,could all be counted as external disk systems, as they all connect via USB cableto my IBM laptop, and act like a disk drive to my Windows operating system, allowingme to read and write data back and forth. It is necessary to define exactly what you plan to include,and what to exclude, based on the reported numbers available.
The last rule is that nothing gets double-counted. In our complicated industry ofmanufacturers and vendors, sometimes storage is manufactured by one company, but soldby another, typically under the vendor's brand, not the manufacturer's brand. Youcan either count manufactured units, or vendor units, but you can't mix and match.
IBM is both manufacturer and vendor. However, IDC only counts vendor units, so storagemanufactured by someone else, but sold by IBM is counted as IBM, and storage manufacturedby IBM but branded by someone else goes to that other vendor. Likewise, HP and Sun re-brandHitachi storage, and Dell re-brands EMC storage.
EMC would like to treat all EMC-manufactured storage re-branded by Dell as EMC vended storage,so that it can move up in the ratings. But Dell wants to count it too, so that it can appearin the top six. You can't have it both ways.
But are these ratings just "bragging rights"? Not always. When big purchases are planned fornew projects, or a client decides its time to throw out the current vendor and shop for a newone, the ratings could influence that decision. In that regard, IDC 4Q05 Storage Tracker reportedIBM as number one over all in storage hardware at the end of 2005, which includes both internal and external disk systems, as well as tape drives sold under the IBM brand, based on dollar revenues. By this method of counting, HP came in at number 2, EMC at number 3, and the rest round out thetop six as before.
In the end, this is just one factor when deciding which brand to choose for your storage needs.
technorati tags: IBM, HP, EMC, Dell, Sun, IDC, Apple, iPod, Motorolla, Canon, USB, laptop
Here's an interesting article in Raptured Monkey: Big Blue...Big Borg!
The author is wondering whether EMC will try to avoid the fate of Hitachi's mainframebusiness, focusing on "moving into the IBM field" of offering software and services for more complete solutions.
Interestingly, one comment opines that EMC's acquisition of Documentum was "followed" byIBM's acquisition of FileNet, not realizing that IBM already has the leading documentmanagement software (IBM Content Manager).
Another comment cites IBM's recent push of Xen asanother example "following" EMC's acquisition of VMware, again not realizing that IBM has hadLogical Partition (LPAR) capability in its System z, System p and System i server lines formany years.
technorati tags: Ruptured Monkey, IBM, Big Blue, Borg, EMC, Documentum, FileNet, Content Manager, VMware, Xen, Logical Partition, LPAR
A blog on DrunkenData discusses a ComputerWorld article entitled "ILM is dead": ILM is Dead?
Robert Pearson (no relation to me) makes a credible argument of why ILM is alive and well,but agrees that EMC's approach to ILM had disenchanted many people.[Read More]
An interesting blog in "Channel Advisor" relates to the lack of trust in the storage industry:Education — Trust: Key To Survival In Today's IT World
and offers some advice to vendors and channel distributions.
I can't stress enough how important is credibility in a highly-competitive marketplace.[Read More]
Two blogs discuss Thick versus Thin storage virtualization.
This is a good discussion if you are interested in SAN Volume Controller and/or our N series disk systems.[Read More]
I've only had this blog since Sep. 1, and already it is listed in the Data Storage Bloggers wiki list.
In last week's System Storage Portfolio Top Gun class in Dallas, some of the students were not familiarwith Really Simple Syndication (RSS). For the uninitiated, this can be intimidating.I thought a quick overview of what I've done might help:
- Chose a "feed reader". I chose Bloglines but there are many others.
- Use Technorati to search other blogs for keywords or phrases I am looking for.
- When I find a blog that I like to continue tracking, I "add" it to my subscription list on bloglines. Just hit "add" and copy the URL of the blog you want to track. Bloglines will figure out the RSS keywords required.I track eight blogs at the momemnt, but some people with lots of time on their hands track 20 or more. It is easy to unsubscribe, so don't be afraid to try some out for a few days.
- Since I was actually going to run a blog of my own, I read a few books on the topic. One I recommend is "Naked Conversations" by Robert Scoble and Shel Israel, both experienced bloggers.
- Finally, I am not big on spell checking, but most places have the option to preview your post or comment before it actually gets posted, which is not a bad idea if you use any HTML tags.
For a quick taste of blogging, consider using Data Storage Blogger Feed Reader. This has a lot of blogs on the topic of storage, already added and categorized for your convenience, ready for your perusal.
I am sure there are many other ways to enjoy the Blogosphere, but this works for me.[Read More]
Dave Hitz from Network Appliance has a wonderful discussion of "branding": What do Marketing People Mean When They Say Brand?
A lot of people ask me about IBM branding, as we have recently changed brands. In the past we had two separate brands, one for servers (eServer) and one for storage (TotalStorage). These would be fine if we wanted to promote their independence, but customers today want synergy between servers and storage, they want systems that work well together.
Last year, in response to market feedback, we crated a new brand, "IBM Systems" and put all the server and storage product lines under one roof. Over time, we will transition from TotalStorage to System Storage naming. This will occur with new products, and major versions of existing products.
Two other phrases you will hear in the names of our offerings are "Virtualization Engine" and "Express". These are portfolio identifiers. The Virtualization Engine identifier was created to emphasize our leadership in system virtualization, and we have products that span product lines with this identifier.
The Express identifier was created to emphasize our focus on Small and Medium sized business (SMB). It spans not just servers and storage, but across other offerings from other IBM divisions.
Of course, just renaming products and services isn't enough. Systems don't work together just because they have similar names, are covered in similar "Apple white" plastic, or have similar black bezels. Obviously, thoughtful and collaborative design are needed, with the appropriate amounts of engineering and testing. IBM is aligning its server and storage development so that the IBM Systems brand keeps its promise.
technorati tags: Dave Hitz, NetApp, marketing, brand, TotalStorage, eServer, IBM Systems, Virtualization Engine, IBM, Express, SMB, Apple white, SMB
Tony Asaro has a nice piece about Confirmation Bias
There's nothing worse that feeling you made a bad decision.My favorite is buying something, and then finding it at a lower price somewhere else. Or worse,being in a country where you haggle over prices, and finding out that I might havebeen able to haggle further down than what I had paid.
Of course, the solution to making better, more informed decisions, is getting more information.That's what I love about being in the storage business.[Read More]
Well,This is completely off-topic, but now that I have a bluetooth-enabled Thinkpad T60, I have been interested in this new wireless technology. I have a bluetooth cell phone, a bluetooth wireless headset, and my thinkpad, and they all work together seemlessly. I am able to speak on my cell phone through my headset, listen to music and videos on my laptop through my headset, and even dial in to the IBM network through my cell phone, all without any cables!
A variation of the Wi-Fi soup-cantenna has emerged to intercepting bluetooth signals. Check out this coolBlueSniper Rifle
Now that's innovation.[Read More]
My colleague Cyrus pointed me to this ComputerWorld article: Users suffer major problems with Symantec NetBackup 6.0
Which reminds me of the old adage frequently said by Mike Hartung, IBM Fellow:
Eventually hardware fails, ...
... eventually software works.
For a solid backup product, consider usingIBM Tivoli Storage Manager.I use it to protect all my data on my laptop. And when switching recently from my old Thinkpad T30 to my newThinkpad T60, used it to transfer my data over as well.[Read More]
Steve Rubel has an interesting blog on Wikipedia: Wikipedia Is More Popular Than...
When I was a kid, we didn't have online access to anything. Either yourparents were rich and generous and bought you the latest set of encyclopedias, or they were poor or cheap, and you hoofed it to thenearest library.
Now, I rely heavily on Wikipedia, and other wikis, to find information I need.The key here is the ability to find stuff. With the old 27-volume set ofencyclopedias, you had to know what word something would be filed under, andhow to spell it, so that you could find it. Today's search facilities are much moreforgiving. If you guess wrong, you are only a few clicks away from what youwere really looking for, in a Kevin Bacon six-degrees-of-separation kind of way.
Wikipedia is now looked at more often than CNN.com or the New York Times website.Why? It is amazingly good at summarizing a situation in succinct terms, even fornews "as it happens". The recent episode at Heathrow airport a few weeks agoserves as a good example. I was in Washington DC that week, on my way to Miami and Sao Paulo,Brazil, so it is good to have the news I needed, when I needed it.[Read More]
Yesterday (September 7, 2006) the Eclipse Foundation
announced that it has approved the creation of the Aperi Storage Management Framework Project.
There's been a lot of confusion out there about Aperi, so I thought I would post some facts and opinions about this exciting new project. A few years ago, I was thelead architect for IBM TotalStorage Productivity Center, IBM's infrastructure management product that helped launch the creation of Aperi.
From the latin word for "open", Aperi is an open source project that aims to simplify the management of storage environments, using the Storage Management Initiative - Specification (SMI-S) open standardto promote interoperability and eliminate complexity in today’s storage environments.
Aperi should provide immediate value upon install with basic storage management capabilities, rather than just simply a collection of components that require costly integration. We've discussed requirements for functions such as:
- Resource discovery, monitoring, and reporting
- Fabric Topology mapping
- Event management
- Disk / Tape management
- Device configuration & LUN assignment
- SAN fabric management
- Basic asset management
- User Interface
The big confusion most people have is Aperi's relation to SMI-S and the Storage Networking Industry Association (SNIA)open standards group. The best way to explain this is to go backto your High School SAT college-entrance exams. Remember questions like this?
CRUMB : BREAD ::
(A) splinter : wood
(B) water : bucket
(C) cream : butter
(The answer: a crumb is to bread like a splinter is to wood.)
Aperi is an implementation of SMI-S standard, similar to MySQL or PostgreSQL areopen standard relational database implementations of Structured Query Language (SQL).These compete with proprietary database implementations such as IBM DB2 Universal Database,Oracle Database, Microsoft SQL Server, or Sybase.
Aperi: SMI-S ::
PostgreSQL : Structured Query Language (SQL)
It is often the case that the folks writing the code are different than the folks defining the standards. This is the case between the members of Aperi writing code, and the members of the SNIA writing standards. IBM happens tohave employees writing Aperi code, and other employees helping define SMI-S standards.What can I say, IBM is a big company and a leader in many areas.
A good analogyis how the Apache community has developed an awesome web server, and the Firefox Mozillacommunity have developed an awesome web browser, both of which are implementations of the HTTP/HTML standards adopted by the World Wide Web Consortium. Apache and Firefoxcompete with proprietary implementations, such as Microsoft Internet Information Services(IIS) web server and Internet Explorer web browser.
Aperi: SNIA ::
Apache : World Wide Web (WWW) Consortium
With this arrangement, Aperi and the SNIA will have very complementary roles in defining and driving standards across the entire storage market. To that end, Aperi will make extensive use of the SNIA’s Technology Center and SNIA’s “plugfests” to test the interoperability of the Aperi framework with the variety of 3rd-party storage offerings available. By providing a tested implementation of SMI-S, Aperi will drive broader industry availability of SMI-S, as well as offer the many benefits of an industry-backed open source community.
Check out this vote of confidence:
"Eclipse's Aperi Project will further advance the adoption of SNIA's SMI-S, benefiting the entire storage industry and IT community. Furthermore, the SNIA and Aperi will define plans to collaborate on new storage standards, standards testing programs, and storage interoperability programs."
--- Wayne M. Adams, chair, SNIA Board of directors
So, both proprietary and open source implementations have their place in the world.Proprietary products are needed for advanced, unique value-add, and opensource projects are for basic support focused on interoperability and flexibility.These can be combined, for example, proprietary "plug-ins" built on an open source base. The more choices the client has, the better.
Storage vendors benefit too. Vendors are tired of being in the "Y.A.C." business, building "Yet Another Configurator" for each new device developed, with basic functionsto carve LUNs, read performance stats, and so on. By shipping Aperi instead, storagevendors like IBM can invest their development dollars in real innovations, things thatmatter for the customer.
If you are unfamiliar withopen source, I highly recommend Eric Raymond's bookThe Cathedral and the Bazaar. It might just change the way you think aboutopen source usage in the workplace.
technorati tags: Eclipse, Aperi, IBM, TotalStorage, Productivity Center, open, storage management, Eric Raymond, open+source, SMI-S, SNIA, Cathedral, Bazaar
A few years ago, I was the IBM portfolio manager for storage connected to BladeCenter solutions. I learned a lot about the BladeCenter design, and got to speak at various x86 server events.
My colleague John put together a nice webpage on storage for System x and BladeCenter servers:
IBM System Storage for System x
BladeCenterservers come in many flavors, including blades with Intel, AMD and POWER chipsets, and can be configured in Grid and SuperComputer configurations. Up to 14 blade servers can fit intoa single 7U-high chassis, making this twice as dense as standard 1U-high rack-mounted servers.
System x, the new "IBM Systems" name for our popular xSeries product line, support Intel and AMD chipsets. These come in both rack-mountedand tower configurations. These also are idea for clustered and SuperComputer configurations.[Read More]
My colleagues have put up a nice new company-wide webpage to explain IBM's new IT Service Management initiative (ITSM):www.ibm.com/itsm
, including a video interview with Nancy Pearson (no relation).
Of course, storage management is a big part of this, and products like IBM TotalStorage Productivity Center play a key role.
But ITSM is more than just a better way to manage operational tasks, it is focused on the best practices of the IT Infrastructure Library (ITIL) which has been adopted bythe European Union, and now being adopted worldwide by both government agencies and private enterprises as a smartway to run your IT environment.
Last year, we talked about storage provisioning andorchestration.This year, we bring it up a notch, introducing IBM Tivoli Storage Process Manager. Of all the talk we gave the past decade on the promises of "autonomic computing", it's initiatives like IBM Service Management that give it real meaning.
Of course, we've designed our solutions to apply to your entire IT environment, supporting both IBM and non-IBM equipment, so even if not all of your servers and storage come from IBM, at least your software can be.[Read More]
The "50 Years of Disk Systems Innovation" has been extended to Latin America.Pages translated into Spanish and Brazillian Portuguese are now available for the following countries:
Hey everyone, I'm having a great time in New York.
Here are a few webinars this week you might be interested in, related to tape, and tape encryption:
If regulatory compliance and protecting your data against security breaches is top of mind for you, I invite you to attend a webinar on a new enterprise encryption solution from IBM featuring the IBM System Storage™ TS1120 tape drive. On September 20, 2006 Jon Oltsik, Senior Analyst for Information Security with the Enterprise Strategy Group, will moderate a discussion on IBM’s encryption strategy and latest data security advances with a panel of our product and industry experts.
Securing your data – IBM Tape Encryption Solutions
I personally know Dianne McAdam, from the Clipper Group, so the following should be very interesting:
Tape vs. Disk Which Really Eats More Power[Read More]
Last week, Steve Jobs demonstrated the latest evidence that theinmates are running the asylum
over at Apple
I wasn't at the event, but thought it would be good to explain some basic concepts ofInformation Lifecycle Management (ILM),using the files on my iPod as an example. (Disclosure: IBM makes the technology inside many of Apple's computers, and so IBMers get to buy Appleproducts at employee prices. I own a Mac Mini based on IBM's POWER4 processor, and an iPod Photo 60GB model).
I have 20,000 MP3 music files, representing 106GB of data. This fits nicely on my 250GB external disk system attached to my Mac Mini, but won't all fit on my little 60GB iPod. I needed a way to decide what music I keep on bothmy iPod and Mac Mini, and which I keep only on my Mac Mini. When I am traveling, I am able to listen only to the musicin the first group, but when I am at home, I am able to listen to all my music in both groups.(Another disclosure: I use my Tivo connected to my LAN to play all my MP3 music through my home stereo system.I had my entire house wired with Cat5 to make this possible.)
Apple's iTunes software lets me decide which MP3 files are copied to my iPod using "playlists". A playlist is a list of songs. Fixed playlists are created manually, each song copied to its list in a specific order. Smart playlists are createdautomatically, via policy. I give it the criteria, and it finds the songs for me. If I import a new music CD,none of the songs will be added to any fixed playlists, but could be added to my smart playlists if I set the policiescorrectly. Apple iTunes supports both "include" and "exclude" methodologies.
I use primarily smart playlists, based on genre and rating. I have tried to keep the number of genre down to a small manageable list:
- Rhythm & Blues
- Hip Hop
Of course, what I have for genre may not match what's in theGracenote
database, so I sometimes have to makeupdates to match my convention. I've picked these based on my different "applications" for my music. For example, I listen to Ambient music to help me fall asleep on airplanes, but Rock when I exercise at the gym.
Next, I use the ratings from one to five stars. The advantage to the rating is that I can change them on-the-fly directly on my iPod. All other "metadata" has to be entered only from the keyboard of my Mac Mini.
|*||Files for Mac Mini only, not copied to my iPod|
|**||Non-mix, copied to my iPod, but typically spoken words, such as language lessons|
|***||Mix, music to include in my music mixes|
|****||Keep on my iPod, but re-evaluate|
So, I have five smart playlists, "One Star", "Two Stars", etc. for each rating, and have decidedto keep only the 2, 3, 4 and 5 star songs on my iPod, by simply putting check marks on those playlists to copythem over. I have about 50 songs with 5 stars, and 8000 with 3 stars, and the rest in the other categories,leaving me a few GB to spare.
I also have playlists for each genre, "Rock mix", "Pop Mix", "Ambient Mix", etc. where I have selected thosethat match the genre, AND have 3, 4 or 5 stars. In this manner, I can listen to a mix. If I find a song mis-classified for that genre, I change it to four stars, which serves as myreminder to re-evaluate when I am back at home on my Mac Mini. If I don't want a song in my mix, I just lowerit to 2 stars. I want it off my iPod altogether, I lower it to one star.
This method is simple enough, and allows me to enjoy my music right away, and more effectively, without having to wait for completely finishing my classification process.
Next week, I'm traveling to Africa (purely vacation, not related to my job, my senator, or myinvolvement in anycharitable organizations). My Canon camera has only a 1GB IBM Microdrive, but I am able to offloadmy pictures to my iPod, connected via USB cable, and review the pictures on the little 2-inch screen. By simply "unchecking" my 2-star and 3-starplaylists, and checking only those mixes I plan to take with me, I was able to clear 17GB of space, plenty ofroom for all my photos of elephants and giraffes, but still plenty of music to listen to. Thanks to my simple methodology, I was able to do this with minimal effort, and willhave no problem putting all my music back when I return.
When evaluating an ILM process, many people are overwhelmed by their fear of the classification process, when in reality it doesn't have to be so complicated.
Is there an "iTunes" for the storage in your datacenter? Yes! It's called IBM TotalStorage Productivity Center. It can help you list and classify all the files in your IT environment,including files in your internal disks inside the servers, your NAS and SAN external disk systems, across both IBM and non-IBM hardware.It's a good thing to consider as part of your overall ILM strategy.
technorati tags: Apple, Steve Jobs, inmates, running, asylum, IBM, information, lifecycle, management, iPod, music, genre, star, rating, iTunes, datacenter, TotalStorage, Productivity Center, NAS, SAN, ILM
Hello Everyone! I am back from my safari vacation in Kenya.
One of the interesting parts of the journey was to visit a village of the Samburu tribe. Each village is a circle of huts surrounded by thorned branches to keep the wild lions out. In the center is another ring of thorned branches to keep all the cattle, sheep and goats.
One of the tribewomen invited us to show us her home. Each hut is made of sticks, stuck into the ground and then woven with other sticks, then covered in cow dung along the walls, and scraps of cardboard and newspaper as the roof.
Although the hut looks small from the outside, it was surprisingly roomy inside; it was divided into four rooms or partitions. The first was for the adults, the second for children, and the third for newborn animals and sometimes relatives visiting from other villages.
I asked what was the fourth room used for, and of course, her answer was: Storage.[Read More]
The TS3100 Tape Library
An astute reader brought this to my attention. The newest addition to our "IBM Express Portfolio"set of SMB-oriented offerings is the new TS3100 tape library. This has one LTO Gen 3 drive and up to 22 cartridges, which can be a mix of WORM and rewriteable cartridges,beautifully packaged in a small 2U high (3.5 inch) rack-mountable chassis. Each cartridge can hold up to 800GB uncompressed, or 1.6TB with typical 2-to-1 compression.
This tape library would be a great complement to TSM Express for backup, and to theDR550 Express for archive and compliance storage.
And now, for a limited time, there is a $1500 rebate, check website for details.
technorati tags: IBM, TS3100, Tape, Library, Express, Portfolio, WORM, LTO, LTO3, cartridge, Tivoli Storage Manager, TSM, DR550