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Tony Pearson receives part of the revenue proceeds from sales of books he has authored listed in the side panel.
Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
If you are ever down in Sao Paulo, Brazil, may I suggest not drinking "American amounts" of their "Brazilian Coffee". The coffee here is "robust", to say the least.
Yesterday, my blog focused on IBM iSCSI offerings that were announced in August.Also announced earlier this month, the Integrated Removable Media Manager (IRMM) on System zhas been years in the making.IRMM is a new robust systems management product for Linux® on IBM System z™ that manages open system media in heterogeneous distributed environments and virtualizes physical tape libraries. IRMM combines the capacity of multiple heterogeneous libraries into a single reservoir of tape storage that can be managed from a central point.By providing an integrated solution with the opportunity for both mainframe z/OS DFSMSrmm and distributed Tivoli® Storage Manager™ environments to be managed by IRMM, System z can now be a hub for the management of removable media.
The people who thought the "Mainframe is obsolete", and those that thought "Tape is dead", are both proven wrong again with this announcement. People are looking to deploy robust tape automation for backup and archive, and this convergence with mainframe makes perfect sense by providing business value that extends to other distributed systems.
Back in the late 1980's and early 1990's, I was one of the architects for DFSMS on z/OS, and customers always asked, "What is the clip level?", in other words, how big does a customer have to be to take advantage of DFSMS. We worked it out that if you had more than 100GB of disk data, DFSMS is worthwhile. DFSMS is now just standard by default, as everyone now easily has more than 100GB of data.
Later, in the late 1990's, I worked on Linux for System z. Again, customers asked how many Linux guest images would justify deploying applications on a mainframe. We worked it out to about 10 images. 10 Linux logical partitions, or Linux guests under z/VM was enough to cost justify the entire investment.
So what is the "clip level" for SANs? How many servers does an SMB need to have to justify deploying a SAN? IBM announced the new BladeCenter S designed specifically for mid-sized companies, 100 to 1000 employees, typically running 25 to 45 servers. However, I suspect companies as small as 7-10 servers would probably benefit from deploying an FC or IP SAN.
What do you think? Send me a comment on how many servers should be the clip level.
Well, it's Tuesday again, and we had several announcements this month, so here is a quick recap.We had some things announce May 13, and then some more announcements today, but since I was busywith conferences, will combine them into one post for the entire month of May 2008.
This time, I thought I would go "audio" with a recording from Charlie Andrews, IBM director ofproduct marketing for IBM System Storage:
IBM had some big announcements today. The theme for today's announcement was "Protected Information", as there are many reasons to protect your most strategic asset, your information. Let's do a quick run-down of a few of them.
IBM LTO generation 4
LTO 4 provides encryption at the drive level, and supports WORM cartridges similar to LTO 3. It continues the LTO consortium's strategy for higher capacity and faster performance. If you have LTO 1 or LTO 2, now is a good time to consider upgrading your tape technology. The combination of encryption and WORM protects your information against unauthorized access, and unethical tampering of the data. The support is from our largest automated tapelibrary (TS3500),to our smallest drives.
TS7520 Virtualization Engine
The TS7520replaces the TS7510, providing enhanced Virtual Tape Library (VTL) capability. When you hear "storage virtualization" you often think disk, but IBM invented "tape storage virtualization" and this product continues that leadership.
Support for Half-high LTO 3 drives
The TS3100 and TS3200 now support half-high LTO 3 drives, which means you can have twice the number of drives in each unit. LTO 4 drives can read and write to LTO 3 media, so this provides additional investment protection.
IBM System Storage DR550 File System Gateway
This new offering provides much-needed CIFS and NFS access to the DR550, the worlds most flexible compliance-and-retention storage available. Already there is a large body of ISVs that support the DR550 today, and with this new gateway, the list is even longer. The DR550 provides encryption for both disk and tape data, as well as policy-based non-erasable, non-rewriteable enforcement, designed for compliance with government regulations like Sarbanes-Oxley Act, HIPAA, and many others.
IBM System Storage SAN32B-3 switch
This is the first major deliverable from Brocade since their acquisition of McDATA. A powerful switch packs 4 Gbps support in a small 1U form factor. Start with 16 ports, then add in increments of 8 ports to a maximum of 32 ports.
I've provided all the links, so that you can delve deeply into all the data sheets.
Continuing this week's theme of doing important things without leaving town, I present our results foran exciting project I started earlier this year.
For seven weeks, my coworker Mark Haye and I voluntarily led a class of students here in Tucson, Arizona in an after-school pilot project to teach the ["C" programming language] using [LEGO® Mindstorms® NXT robots]. The ten students, boys and girls ages 9 to 14 years old, were already part of the FIRST [For Inspiration and Recognition of Science and Technology] program, and participated in FIRST Lego League[FLL] robot competitions.Since the students were already familiar building robots, and programming them with a simple graphical system of connecting blocks that perform actions. However, to compete in the next level of robot competitions, FIRST Tech Challenge [FTC],we need to leave this simple graphical programming behind, and upgrade to more precise "C" programming.
Mark is a software engineer for IBM Tivoli Storage Manager and has participated in FLL competitions over the past nine years. This week, he celebrates his 25th anniversary at IBM, and I celebrate my 23rd. The teacher, Ms. Ackerman, and the students referred to us as "Coach Mark" and "Coach Tony".
This was the first time I had worked with LEGO NXT robots. For those not familiar with these robots, you can purchase a kit at your localtoy store. In addition to regular LEGO bricks, beams, and plates, there are motors, wheels, and sensors. A programmable NXT brick has three outputs (marked A,B, and C) to control three motors, and four inputs (marked 1,2,3,4) to receive values from sensors. Programs are written and compiled on laptops and then downloaded to the NXT programmable brick through an USB cable, or wirelessly via Bluetooth.
In the picture shown, an image of the Mars planetary surface is divided into a grid with thick black lines.A light sensor between the front two wheels of the robot is over the black line.
We used the [RobotC programming firmware] and integrated development environment (IDE) from [Carnegie Mellon University].The idea of this pilot was to see how well the students could learn "C". With only a few hours after class on each Wednesday, could we teach young students "C" programming in just seven weeks?
My contribution? I have taught both high school and college classes, and spent over 15 years programming for IBM, so Mark asked me to help.We started with a basic lesson plan:
A brief history of the "C" language
Understanding statements and syntax
Setting motor speed and direction
Compiling and downloading your first program
Understanding the "while" loop
Retrieving input sensor values
Understanding the "if-then-else" statement
Defining variables with different data types
Manipulating string variables
Writing a program for the robot to track along a black line on a white background.
Understanding local versus global scope variables
Writing a program for a robot to count black lines as it crosses them.
Perform left turns, right turns, and to cross a specific number of lines on a grid pattern to move the robot to a specific location.
Weeks 6 and 7
Mission Impossible: come up with a challenge to make the robot do something that would be difficult to accomplish using the previous NXT visual programming language.
At the completion of these seven weeks, I sat down to interview "Coach Mark"on his thoughts on this pilot project.
This is a practical programming skill. The "C" language is used throughout the world to program everything from embedded systems to operating systems, and even storage software. This would allow the robots to handle more precise movements, more accurate turns, and more complicated missions.
Can kids learn "C" in only seven weeks?
Part of the pilot project was to see how well the students could understand the material. They were already familiar with building the robots, and understood the basics of programming sensors and motors, so we were hoping this was a good foundation to work from. Some kids managed very well, others struggled.
Did everything go according to plan?
The first two weeks went well, turning on motors and having robots move forward and backward were easy enough. We seemed to lose a few students on week 3, and things got worse from there. However, several of the students truly surprised us and managed to implement very complicated missions. We were quite pleased with the results.
What kind of problems did the kids encounter?
Touch sensor required loops waiting for pressing. Motors did not necessarily turn as expected until more advanced methods were used. Making 90 degree left and right turns accurately was more difficult than expected.
Any funny surprises?
Yes, we had a Challenge Map representing the Mars planetary surface from a previous FLL competition that was dark red and divided into squares with thick black lines. An active light sensor returns a value of "0" (complete darkness) to "100" (bright white).However, the Mars surface had craters that were dark enough to be misinterpreted as a black line causing some unusual results. This required some enhanced programming techniques to resolve.
Did robots help or hurt the teaching process?
I think they helped. Rather than writing programs that just display "Hello World!" on a computer screen, the students can actually see robots move, and either do what they expect, or not!
And when the robots didn't do what they were expected to?
The students got into "debug" mode. They were already used to doing this from previous FLL competitions, but with RobotC, you can leave the USB cable connected (or use wireless Bluetooth) and actually gather debugging information while the robot is running, to see the value of sensors and other variables and help determine why things are not working properly.
Any applicability to the real world of storage?
We have robots in the IBM System Storage TS3500 tape library. These robots scan bar code labels, pull tapes out of shelves and mount them into drives.The programming skills are the same needed for storage software, suchas IBM Tivoli Storage Manager or IBM Tivoli Storage Productivity Center.
The world is becoming smarter, instrumented with sensors, interconnected over a common network, and intelligent enough to react and respond correctly. The lessons of reading sensor values and moving motors can be considered the first step in solutions that help to make a smarter planet.
In Monday's post, [IBM Information Infrastructure launches today], I explained how this strategic initiative fit into IBM's New EnterpriseData Center vision. The launch was presented at the IBM Storage and Storage Networking Symposium to over 400 attendeesin Montpelier, France, with corresponding standing-room-only crowds in New York and Tokyo.
This post will focus on Information Retention, the third of the four-part series this week.
Here's another short 2-minute video, on Information Retention
Let's start with some interesting statistics.Fellow blogger Robin Harris on his StorageMojo blog has an interesting post:[Our changing file workloads],which discusses the findings of study titled"Measurement and Analysis of Large-Scale Network File System Workloads"[14-page PDF]. This paper was a collaborationbetween researchers from University of California Santa Cruz and our friends at NetApp.Here's an excerpt from the study:
Compared to Previous Studies:
Both of our workloads are more write-oriented. Read to write byte ratios have significantly decreased.
Read-write access patterns have increased 30-fold relative to read-only and write-only access patterns.
Most bytes are transferred in longer sequential runs. These runs are an order of magnitude larger.
Most bytes transferred are from larger files. File sizes are up to an order of magnitude larger.
Files live an order of magnitude longer. Fewer than 50 percent are deleted within a day of creation.
Files are rarely re-opened. Over 66 percent are re-opened once and 95% fewer than five times.
Files re-opens are temporally related. Over 60 percent of re-opens occur within a minute of the first.
A small fraction of clients account for a large fraction of file activity. Fewer than 1 percent of clients account for50 percent of file requests.
Files are infrequently shared by more than one client. Over 76 percent of files are never opened by more than one client.
File sharing is rarely concurrent and sharing is usually read-only. Only 5 percent of files opened by multiple clients are concurrent and 90 percent of sharing is read-only.
Most file types do not have a common access pattern.
Why are files being kept ten times longer than before? Because the information still has value:
Provide historical context
Gain insight to specific situations, market segment demographics, or trends in the greater marketplace
Help innovate new ideas for products and services
Make better, smarter decisions
National Public Radio (NPR) had an interesting piece the other day. By analyzing old photos, a researcher for Cold War Analysis was able to identify an interesting [pattern for Russian presidents]. (Be sure to listen to the 3-minute audio to hear a hilarious song about the results!)
Which brings me to my own collection of "old photos". I bought my first digital camera in the year 2000,and have taken over 15,000 pictures since then. Before that,I used 35mm film camera, getting the negatives developed and prints made. Some of these date back to my years in High School and College. I have a mix of sizes, from 3x5, 4x6 and 5x7 inches,and sometimes I got double prints.Only a small portion are organized intoscrapbooks. The rest are in envelopes, prints and negatives, in boxes taking up half of my linen closet in my house.Following the success of the [Library of Congress using flickr],I decided the best way to organize these was to have them digitized first. There are several ways to do this.
This method is just too time consuming. Lift the lid place 1 or a few prints face down on the glass, close the lid,press the button, and then repeat. I estimate 70 percent of my photos are in [landscape orientation], and 30 percent in [portrait mode]. I can either spend extra time toorient each photo correctly on the glass, or rotate the digital image later.
I was pleased to learn that my Fujitsu ScanSnap S510 sheet-feed scanner can take in a short stack (dozen or so) photos, and generate JPEG format files for each. I can select 150, 300 or 600dpi, and five levels of JPEG compression.All the photos feed in portrait mode, which I can then rotate later on the computer once digitized.A command line tool called [ImageMagick] can help automate the rotations.While I highly recommend the ScanSnap scanner, this is still a time-consuming process for thousands of photos.
"The best way to save your valuable photos may be by eliminating the paper altogether. Consider making digital images of all your photos."
Here's how it works:You ship your prints (or slides, or negatives) totheir facility in Irvine, California. They have a huge machine that scans them all at 300dpi, no compression, andthey send back your photos and a DVD containing digitized versions in JPEG format, all for only 50 US dollars plusshipping and handling, per thousand photos. I don't think I could even hire someone locally to run my scanner for that!
The deal got better when I contacted them. For people like me with accounts on Facebook, flickr, MySpace or Blogger,they will [scan your first 1000 photos for free] (plus shipping and handling). I selected a thousand 4x6" photos from my vast collection, organized them into eight stacks with rubber bands,and sent them off in a shoe box. The photos get scanned in landscape mode, so I had spent about four hours in preparing what I sent them, making sure they were all face up, with the top of the picture oriented either to the top or left edge.For the envelopes that had double prints, I "deduplicated" them so that only one set got scanned.
The box weighed seven pounds, and cost about 10 US dollars to send from Tucson to Irvinevia UPS on Tuesday. They came back the following Monday, all my photos plus the DVD, for 20 US dollars shipping and handling. Each digital image is about 1.5MB in size, roughly 1800x1200 pixels in size, so easily fit on a single DVD. The quality is the sameas if I scanned them at 300dpi on my own scanner, and comparable to a 2-megapixel camera on most cell phones.Certainly not the high-res photos I take with my Canon PowerShot, but suitable enough for email or Web sites. So, for about 30 US dollars, I got my first batch of 1000 photos scanned.
ScanMyPhotos.com offers a variety of extra priced options, like rotating each file to the correct landscape or portrait orientation, color correction, exact sequence order, hosting them on their Web site online for 30 days to share with friends and family, and extra copies of the DVD.All of these represent a trade-off between having them do it for me for an additional fee, or me spending time doing it myself--either before in the preparation, or afterwards managing the digital files--so I can appreciate that.
Perhaps the weirdest option was to have your original box returned for an extra $9.95? If you don't have a hugecollection of empty shoe boxes in your garage, you can buy a similarly sized cardboard box for only $3.49 at the local office supply store, so I don't understand this one. The box they return all your photos in can easily be used for the next batch.
I opted not to get any of these extras. The one option I think they should add would be to have them just discardthe prints, and send back only the DVD itself. Or better yet, discard the prints, and email me an ISO file of the DVD that I can burn myself on my own computer.Why pay extra shipping to send back to me the entire box of prints, just so that I can dump the prints in the trash myself? I will keep the negatives, in case I ever need to re-print with high resolution.
Overall, I am thoroughlydelighted with the service, and will now pursue sending the rest of my photos in for processing, and reclaim my linen closet for more important things. Now that I know that a thousand 4x6 prints weighs 7 pounds, I can now estimate how many photos I have left to do, and decide on which discount bulk option to choose from.
With my photos digitized, I will be able to do all the things that IBM talks about with Information Retention:
Place them on an appropriate storage tier. I can keep them on disk, tape or optical media.
Easily move them from one storage tier to another. Copying digital files in bulk is straightforward, and as new techhologies develop, I can refresh the bits onto new media, to avoid the "obsolescence of CDs and DVDs" as discussed in this article in[PC World].
Share them with friends and family, either through email, on my Tivo (yes, my Tivo is networked to my Mac and PC and has the option to do this!), or upload themto a photo-oriented service like [Kodak Gallery or flickr].
Keep multiple copies in separate locations. I could easily burn another copy of the DVD myself and store in my safe deposit box or my desk at work.With all of the regional disasters like hurricanes, an alternative might be to backup all your files, including your digitized photos, with an online backup service like [IBM Information Protection Services] from last year's acquisition of Arsenal Digital.
If the prospect of preserving my high school and college memories for the next few decades seems extreme,consider the [Long Now Foundation] is focused on retaining information for centuries.They areeven suggesting that we start representing years with five digits, e.g., 02008, to handle the deca-millennium bug which will come into effect 8,000 years from now. IBM researchers are also working on [long-term preservation technologies and open standards] to help in this area.
For those who only read the first and last paragraphs of each post, here is my recap:Information Retention is about managing [information throughout its lifecycle], using policy-based automation to help with the placement, movement and expiration. An "active archive" of information serves to helpgain insight, innovate, and make better decisions. Disk, tape, and blended disk-and-tape solutions can all play a part in a tiered information infrastructure for long-term retention of information.
Continuing my summary of Pulse 2008, the premiere service managementconference focusing on IBM Tivoli solutions, I attended and presentedbreakout sessions on Monday afternoon.
Tivoli Storage "State-of-the-Subgroup" update
Kelly Beavers, IBM director of Tivoli Storage, presented the first breakout for all of the Tivoli Storage subgroup.Tivoli has several subgroups, but Tivoli Storage leads with revenuesand profits over all the others.Tivoli storage has top performing business partner channel of anysubgroup in IBM's Software Group division.IBM is world's #1 provider of storage vendor (hardware, softwareand services), so this came to no surprise to most of the audience.
Looking at just the Storage Software segment, it is estimatedthat customers will spend $3.5 billion US dollars more in the year 2011 than they did last year in 2007. IBM is #2 or #3 in eachof the four major categories: Data Protection, Replication, Infrastructure management, and Resource management. In eachcategory, IBM is growing market share, often taking away share fromthe established leaders.
There was a lot of excitement over the FilesX acquisition.I am still trying to learn more about this, but what I have gathered so far is that it can:
Like turning a "knob", you can adjust the level of backupprotection from traditional discrete scheduled backups, to morefrequent snapshots, to continuous data protection (CDP). Inthe past, you often used separate products or features to dothese three.
Perform "instantaneous restore" by performing a virtualmount of the backup copy. This gives the appearance that therestore is complete.
This year marks the 15th anniversary of IBM Tivoli StorageManager (TSM), with over 20,000 customers. Also, this yearmarks the 6th year for IBM SAN Volume Controller, having soldover 12,000 SVC engines to over 4,000 customers.
Data Protection Strategies
Greg Tevis, IBM software architect for Tivoli Technical Strategy,and I presented this overview of data protection. We coveredthree key areas:
Protecting against unethical tampering with Non-erasable, Non-rewriteable (NENR) storage solutions
Protecting against unauthorized access with encryption ondisk and tape
Protecting against unexpected loss or corruption with theseven "Business Continuity" tiers
There was so much interest in the first two topics that weonly had about 9 minutes left to cover the third! Fortunately,Business Continuity will be covered in more detail throughoutthe week.
Henk de Ruiter from ABN Amro bank presented his success storyimplementing Information Lifecycle Management (ILM) across hisvarious data centers using IBM systems, software and services.
Making your Disk Systems more Efficient and Flexible
I did not come up with the titles of these presentations. Theteam that did specifically chose to focus on the "business value"rather than the "products and services" being presented. Inthis session, Dave Merbach, IBM software architect, and I presentedhow SAN Volume Controller (SVC), TotalStorage Productivity Center,System Storage Productivity Center, Tivoli Provisioning Managerand Tivoli Storage Process Manager work to make your disk storagemore efficient and flexible.
Yesterday (September 7, 2006) the Eclipse Foundation announced that it has approved the creation of the Aperi Storage Management Framework Project.
There's been a lot of confusion out there about Aperi, so I thought I would post some facts and opinions about this exciting new project. A few years ago, I was thelead architect for IBM TotalStorage Productivity Center, IBM's infrastructure management product that helped launch the creation of Aperi.
From the latin word for "open", Aperi is an open source project that aims to simplify the management of storage environments, using the Storage Management Initiative - Specification (SMI-S) open standardto promote interoperability and eliminate complexity in today’s storage environments.
Aperi should provide immediate value upon install with basic storage management capabilities, rather than just simply a collection of components that require costly integration. We've discussed requirements for functions such as:
Resource discovery, monitoring, and reporting
Fabric Topology mapping
Disk / Tape management
Device configuration & LUN assignment
SAN fabric management
Basic asset management
The big confusion most people have is Aperi's relation to SMI-S and the Storage Networking Industry Association (SNIA)open standards group. The best way to explain this is to go backto your High School SAT college-entrance exams. Remember questions like this?
(The answer: a crumb is to bread like a splinter is to wood.)
Aperi is an implementation of SMI-S standard, similar to MySQL or PostgreSQL areopen standard relational database implementations of Structured Query Language (SQL).These compete with proprietary database implementations such as IBM DB2 Universal Database,Oracle Database, Microsoft SQL Server, or Sybase.
Aperi: SMI-S :: PostgreSQL : Structured Query Language (SQL)
It is often the case that the folks writing the code are different than the folks defining the standards. This is the case between the members of Aperi writing code, and the members of the SNIA writing standards. IBM happens tohave employees writing Aperi code, and other employees helping define SMI-S standards.What can I say, IBM is a big company and a leader in many areas.
A good analogyis how the Apache community has developed an awesome web server, and the Firefox Mozillacommunity have developed an awesome web browser, both of which are implementations of the HTTP/HTML standards adopted by the World Wide Web Consortium. Apache and Firefoxcompete with proprietary implementations, such as Microsoft Internet Information Services(IIS) web server and Internet Explorer web browser.
Aperi: SNIA :: Apache : World Wide Web (WWW) Consortium
With this arrangement, Aperi and the SNIA will have very complementary roles in defining and driving standards across the entire storage market. To that end, Aperi will make extensive use of the SNIA’s Technology Center and SNIA’s “plugfests” to test the interoperability of the Aperi framework with the variety of 3rd-party storage offerings available. By providing a tested implementation of SMI-S, Aperi will drive broader industry availability of SMI-S, as well as offer the many benefits of an industry-backed open source community.
Check out this vote of confidence:
"Eclipse's Aperi Project will further advance the adoption of SNIA's SMI-S, benefiting the entire storage industry and IT community. Furthermore, the SNIA and Aperi will define plans to collaborate on new storage standards, standards testing programs, and storage interoperability programs." --- Wayne M. Adams, chair, SNIA Board of directors
So, both proprietary and open source implementations have their place in the world.Proprietary products are needed for advanced, unique value-add, and opensource projects are for basic support focused on interoperability and flexibility.These can be combined, for example, proprietary "plug-ins" built on an open source base. The more choices the client has, the better.
Storage vendors benefit too. Vendors are tired of being in the "Y.A.C." business, building "Yet Another Configurator" for each new device developed, with basic functionsto carve LUNs, read performance stats, and so on. By shipping Aperi instead, storagevendors like IBM can invest their development dollars in real innovations, things thatmatter for the customer.
Continuing this week in Los Angeles, I went to some interesting sessions today at theSystems Technical Conference (STC08).
System Storage Productivity Center (SSPC) - Install and Configuration
Dominic Pruitt, an IBM IT specialist in our Advanced Technical Support team, presented SSPC and howto install and configure it. For those confused between the difference of TotalStorage ProductivityCenter and System Storage Productivity Center, the former is pure software that you install on aWindows or Linux server, and the latter is an IBM server, pre-installed with Windows 2003, TotalStorageProductivity Center software, TPCTOOL command line interface, DB2 Universal Database, the DS8000 Element Manager, SVC GUI and CIMOM, and [PuTTY] rLogin/SSH/Telnet terminal application software.
Of course, the problem with having a server pre-installed with a lot of software is that there is alwayssomeone that wants to customize it further. For those who just want to manage their DS8000 disk systems,for example, it is possible to uninstall the SVC GUI, CIMOM and PuTTY, and re-install them later when youchange your mind. As a general rule, it is not wise to mix CIMOMs on the same machine, as it might causeconflicts with TCP ports or Java level requirements, so if you want a different CIMOM than SVC, uninstallthe SVC CIMOM first. For those who have SVC, the SSPC replaces the SVC Master Console, so you can safelyturn off the SVC CIMOM on your existing SVC Master Consoles.
The base level is TotalStorage Productivity Center "Basic Edition", but you can upgrade the Productivity Centerfor Disk, Data and Fabric components with license keys. You can also run Productivity Center for Replication,but IBM recommends adding processor and memory to do this (IBM offers this as an orderable option).Whether you have the TotalStorage software or SSPC hardware, Productivity Center has a cool role-to-groups mapping feature.You can create user groups, either on the Windows server, the Active Directory, or other LDAP, and then map which roles should be assigned to users in each group.
Since Productivity Center manages a variety of different disk systems, it has made anattempt to standardize some terminology. The term "storage pool" refers to an extentpool on the DS8000, or a managed disk group on the SAN Volume Controller. Since the DS8000 can support both mainframe CKD volumes and LUNs for distributed systems, theterm "volume" refers to a CKD volume or LUN, and "disk" refers to the hard disk drive (HDD).
To help people learn Productivity Center, IBM offers single-day "remote workshops"that use Windows Remote Desktop to allow participants to install, customize and usethe software with no travel required.
IBM Integrated Approach to Archiving
Dan Marshall, IBM global program manager for storage and data services on our Global Technology Services team, presented IBM's corporate-wide integration to support archive across systems, software and services.One attendee asked me why I was there, given that "archive" is one of my areas of subject matter expertise that I present often at the Tucson Executive Briefing Center. I find it useful to watch others present the material, even material that I helped to develop, to see a different slant or spin on each talking point.
Archive is one area that brings all parts of IBM together: systems, software and services.Dan provided a look at archive from the services angle, providing an objective unbiasedview of the different software and systems available to solve specific challenges.
Encryption Key Manager (EKM) Design and Implementation
Jeff Ziehm, IBM tape technical sales specialist, presented IBM's EKM software, how it works in a tape environment, and how to deploy it in various environments. Since IBM is allabout being open and non-proprietary, the EKM software runs on Java on a variety ofIBM and non-IBM operating systems. IBM offers "keytool" command line interface (CLI) for the LTO4 and TS1120 tape systems, and "iKeyMan" graphical user interface (GUI) for theTS1120. Since it runs on Java, IBM Business Partners and technical support personneloften just [download and install EKM]onto their own laptops to learn how to use it.
Virtual Tape Update
We had three presenters at this one. First, Jeff Mulliken, formerly from Diligent and now a full IBM employee, presented the current ProtecTier softwarewith the HyperFactor technology, then Abbe Woodcock, IBM tape systems, compared Diligent with IBM's TS7520 and just-announced TS7530virtual tape libraries, and finally Randy Fleenor, IBM tape sales leader, presented IBM's strategy going forward in tape virtualization.
Let's start with Diligent. The ProtecTier software runs on any x86-64 server withat least four cores and the correct Emulex host bus adapter (HBA) cards. Using Red HatEnterprise Linux (RHEL) as a base, the ProtecTier software performs its deduplication entirely in-lineat an "ingest rate" of 400-450 MB/sec. This is all possible using 4GB memory-resident "dictionary table" that can map up to 1 PB of back end physical storage, which could represent as much as 25PB of "nominal" storage. Theserver is then point-to-point or SAN-attached to Fibre Channel disk systems.
As we learned yesterday from Toby Marek's session, there are four ways to performdeduplication:
full-file comparisons. Store only one copy of identical files.
fixed-chunk comparisons. Files are carved up into fixed-size chunks, and each chunkis compared or hashed to existing chunks to eliminate duplicates.
variable-chunk comparisons. Variable-length chunks are hashed or diffed to eliminate duplicate data.
content-aware comparisons. If you knew data was in Powerpoint format, for example,you could compare text, photos or charts against other existing Powerpoint files toeliminate duplicates.
IBM System Storage N series Advanced Single Instance Storage (A-SIS) uses fixed-chunkmethod, and Diligent uses variable-chunk comparisons. Diligent does this using "dataprofiling". For example, let's say most of my photographs are pictures of people, buildings, landscapes, flowers and IT equipment. When I back these up, the Diligentserver "profiles" each, and determines if any existing data have a similar profilethat might have at least 50 percent similar content. Diligent than reads in the data that is mostly likely similar, does a byte-for-byte ["diff" comparison], and creates variable-lengthchunks that are either identical or unique to sections of the existing data. Theunique data is compressed with LZH and written to disk, and the sequential series of pointer segments representing the ingested file is written in a separate section on disk.
That Diligent can represent profiles for 1PB of data in as little as 4GB memory-residentdictionary is incredible. By comparison, 10TB data would require 10 million entries on a content-aware solution, and 1.25 billion entries for one based on hash-codes.
Abbe Woodcock presented the TS7530 tape system that IBM announced on Tuesday. It has some advantages over the current Diligent offering:
Hardware-based compression (TS7520 and Diligent use software-based compression)
1200 MB/sec (faster ingest rate than Diligent)
1.7PB of SATA disk (more disk capacity than Diligent)
Support for i5/OS (Diligent's emulation of ATL P3000 with DLT7000 tapes not supported on IBM's POWER systems running i5/OS)
Ability to attach a real tape library
NDMP backup to tape
tape "shredding" (virtual equivalent of degaussing a physical tape to erase all previously stored data)
Randy Fleenor wrapped up the session telling us IBM's strategy going forward with all of thevirtual tape systems technologies. Until then, IBM is working on "recipes" or "bundles", puttingDiligent software with specific models of IBM System x servers and IBM System Storage DS4000 disk systemsto avoid the "do-it-yourself" problems of its current software-only packaging.
Understanding Web 2.0 and Digital Archive Workloads
I got to present this in the last time slot of the day, just before everyone headed off to the [Westin Bonaventure hotel] for our big fancy barbecue dinner. Like my previous sessionon IBM Strategy, this session was more oriented toward a sales audience, but both garnereda huge turn-out and were well-received by the technical attendees.
This session was requested because these new applications and workloads are what is driving IBM to acquire small start-ups like XIV, deploy Scale-Out File Services (SOFS), and develop the innovative iDataPlex server rack.
The session was fun because it was a mix of explanation of the characteristics ofWeb 2.0 services; my own experience as a blogger and user of Google Docs, FlickR, Second Life andTivo; and an exploration in how database and digital archives will impact thegrowth in computing and storage requirements.
I'll expand on some of these topics in later blog posts.
Last week's focus was on tape libraries, both virtual and real, leading up to our IBM announcement ofacquiring Diligent Technologies. I was focused on HDS blogger Hu Yoshida's post about his conversation with Mark,who was on an expert panel about these topics. Mark discovered that of the top energy consumersin his datacenter, his tape library was in the top five, a surprising result. Hu suggested that switching to a VTL with deduplicationtechnology was a potential alternative, and I pointed to a whitepaper from the Clipper Group that suggested otherwise.
My response was that perhaps Highmark's choice of backup software was poorly written, or that they had set it up with thewrong parameters, and just changing hardware might not be the right answer. I went too far given that I didn't know which software they had, which parameters theywere using, or which tape technology was involved. This came across wrong. I meant to poke fun at Hu's response.I did not mean to imply that Mark and his staff hadmade poor choices, or that they should automatically reject Hu's advice to consider other hardware alternatives.
I have discussed the situation with Mark, and agree that I should know his situation better before offeringsuggestions of my own.
I attended the main tent sessions on Day 2 (Monday). The focuswas on Visibility, Control and Automation.
Steve is IBM senior VP and Group Executive of the IBM Software Group, and presented someinsightful statistics from the IBM Global Technology Outlookstudy, some recent IBM wins, and other nuggets of IT trivia:
In 2001, there were about 60 million transistors per humanbeing. By 2010, this is estimated to increase to one billion per human
In 2005, there were about 1.3 billion RFID tags, by 2010this is estimated to grow to over 30 billion
IBM helped the City of Stockholm, Sweden, reduce traffic congestion 20-25% using computer technology
Only about 25% data is original, the remaining75% is replicated
In 2007, there were approximately 281 Exabytes (EB), expected to increase to 1800 EB by the year 2011
70 percent of unstructured data is user-created content, but 85 percent of this will be managed by enterprises
Only 20% of data is subject to compliance rules and standards, and about 30% subject to security applications
Human error is the primary reason for breaches, with34% of organizations experiencing a major breach in 2006
10% of IT budget is energy costs (power and cooling), and thiscould rise to 50% in the next decade
30 to 60 percent of energy is wasted. During the next 5 years, people will spend as much on energy as they will on new hardware purchases.
Al Zollar is the General Manager of IBM Tivoli. He discussedthe 20 some recent software acquisitions, including Encentuate and FilesX earlier this year.
"The time has come to fully industrialize operations" -- Al Zollar
What did Al mean about "industrizalize"? This is theclosed-loop approach of continuous improvement, including design, delivery and management.
Al used several examples from other industries:
Henry Ford used standardized parts and processautomation. Assembly of an automatobile went from 12 hours by master craftsmen, to delivering a new model T every 23 seconds off anassembly line.
Power generation was developed by Thomas Edison. A satellite picture showed the extent of the [Blackout of 2003 in Northeast US and Canada]. The time for "smart grid" has arrived, making sensors andmeters more intelligent. This allows non-essential IP-enabled appliances in our home or office to be turned off to reduce energy consumption.
[McCarran International Airport] integrated the management of 13,000 assets with IBM Tivoli Maximo Enterprise Asset Management (EAM) software, and was able to increase revenues through more accurate charge-back. Unlike traditional EnterpriseResource Planning (ERP) applications, EAM offers the deep management of four areas: production equipment, facilities, transportation, and IT.
When compared to these other industries, management of IT is in itsinfancy. The expansion of [Web 2.0] and Service-Oriented Architecture [SOA] is driving this need.What people need is a "new enterprise data center" that IBM Tivoli software can help you manage across operational boundaries. IBM can integrate through open standards with management software from Cisco, Sun, OracleMicrosoft, CA, HP, BMC Software, Alcatel Lucent, and SAP.Together with our ecosystems of technology partners, IBM ismeeting these challenges.
IBM clients have achieved return on investment from gettingbetter control of their environment. This week there are client experience presentations Sandia National Labs, Spirit AeroSystems, Bank of America, and BT Converged communication services.
Chris O'Connor used some of his staff as "actors" to show an incredible live demo of various Tivoli and Maximo products for the mythical launch of "Project Vitalize", thenew online web store for a new "Aero Z bike" from the mythical VCA Bike and Motorcycle company.
Shoel Perelman played the role of "CIO".The CIO locked down all spending, and asked the IT staff to make the shift from bricks-and-mortar to web salesof this new product on in 15 months. While the company andsituation were mythical, all the products that were part of thelive demo are all readily available.The CIO had three goals:
What do we have? where is it? what's connected to what?Traditionally, these would be answered from lists in spreadsheets.The CIO had a goal to deploy IBM Tivoli Application DependenceDiscover Manager (TADDM) which discovered all hardware and software,with an easy to understand view, and how each piece serves the business applications.
Each of the teams have processes, and needed them consistent andrepeatable, tightly linked together. Time is often wasted on thephone coordinating IT changes. For this, the CIO had a goalto deploy Tivoli Change and Configuration Management Database (CCMDB) for "strict change control".The process dashboard is accessible for all teams, to see how all projects are progressing. There is also aCompliance dashboard, which identifies all changes by role, clearly spelling out who can do what.
There is a lot of computerized machinery, Manufacturing assets and robotics. The CIO set a goal to "do more with existing people", and needed to automate key processes.Sales rep wanted to add a new distributor to key web portal.This was all done through their "service catalog", When they needed to deploy a new application, they were able to find servers with available capacity and adjust using automatic provisioning. Thanks to IBM, the IT staff no longer get paged at 3am in the morning, and fewer days are spent in the "war room". They now have confidence that thelaunch will be successful.
Ritika Gunnar played the role of "Operations manager". She highlightedfive areas:
"Service viewer" dashboard with green/yellow/red indicators forall of their edge, application and datbase servers. This allowsher to get data 4-5 times faster and more accurate.
Tivoli Enterprise Portal eliminates bouncingaround various products.
Tivoli Common Reporting for CPU utilization of all systems, helps find excess capacity usingIBM Tivoli Monitor
On average, 85 percent of problems are caused by IT changes to the environment. IBM can help find dependencies, so that changes in one area do not impact other areas unexpectedly
Process Automation will Show changes that have been completed, in progress, or overdue.She can see all steps in a task or change request. A"workflow" automates all the key steps that need to be taken.
Laura Knapp played the role of "Facilities manager". She wanted to See all processes that apply to her work using a role-based process dashboard. The advantage of using IBM is that it changes work habits, reduces overtimeby 42 percent, improves morale. The IT staff now works as team,collaborates more, and jobs get done faster with fewer mistakes.Employees are online, accessing, monitoring and managing dataquicker. In days not weeks.
IBM Tivoli Enterprise Console (TEP) served as a common vehicle.She was able to pull up floor plan online, displaying all of the managed assets and mapped features. With the temperature overlay from Maximo Spatial, she was able to review hot spots on data center floor. Heat can cause servers to fail or shut down.
Power utilization chart at peak loadsCan now anticipate, predict and watch power consumption,and were able to justify replacement with newer, more energy-efficient equipment.
The CIO got back on stage, and explained the great success of thelaunch. They use Webstore usage tracking, security tools tracking all new registrations, and trackingserver and storage load.It now only takes hours, not weeks, to add new business partners and distributors.Tivoli Service Quality Assurance toolstrack all orders placed, processed, and shipped.Faster responsiveness is competitive advantage. TheirIT department is no longer seen as stodgy group, but as a world classorganization.
The live demo showed how IBM can help clients with rapid decisionmaking, speed and accuracy of change processes, and automation to take actions quickly. The result is a strong return on investment (ROI).
Liz Smith, IBM General Manager of Infrastructure Services, presented the results of an IBM survey to CEOs and CIOs asking questions like: What is the next big impact? Where are you investing?What will new datacenter look like?
The five key traits they found for companies of the future:
They were hungry for change
Innovative beyond customer imagination
Disruptive by nature
Genuine, not just generous
The IT infrastructure must be secure, reliable, and flexible.Taking care of environment is a corporate responsibility, notjust a way to reduce costs.
The five entry points for IBM Service Management: Integrate, Industrialize,Discover,Monitor and Protect.IBM Service management and compliance are critical for theGlobally Integrated Enterprise, with repeatable, scalable and consistent processes that enablechange to an automated workflow. This reduces errors, risks and costs, and improves productivity.IBM has talent, assets and experience to help any client get there.
Lance lives in Austin, TX, where IBM Tivoli is headquartered,so this made a good choice as a keynote speaker.He is best known for winning seven "Tour de France" bicycle races in a row, but he spoke instead gave an inspirational talk about how he survived cancer.
In 1996, Lance was diagnosed with cancer. Surprisingly, He said it was thegreatest thing that happened to him, and gave him new perspective on his life, family and the sport ofbicycling.Back then, there wasn't a webMD, Google or other Web 2.0 socialnetworking sites for Lance to better understand what he wasgoing through, learn more about treatment options, or find othersgoing through the same ordeal.
After his treatment, he was considered "damaged goods" by manyof the leading European bicycle teams. So, he joined the US Postal Serviceteam, not known for their wins, but often invited to sell TVrights to American audiences. Collaborating with his coachesand other members of his team, he revolutionized the bicycling sport, analyzed everything about the race, and built up morale.He won the first "yellow jersey" in 1999, and did so each yearfor a total of seven wins.
Lance formed the [Livestrong foundation] to help other cancer survivors. Nike came to him and proposed donating 5 million "rubber bracelets"colored yellow to match his seven yellow jerseys, with the name "Livestrong" embossed on them, that his foundation couldthen sell for one dollar apiece to raise funds. What some thought was a silly idea at first has started amovement.At the 2004 Olympics, many athletes from all nations and religious backgrounds, wore these yellow braceletsto show solidarity with this cause.To date, the foundation has sold over 72 million yellow bracelets, and these have served to provide a symbol,a brand, a color identity, to his cause.
He explained that doctor's have a standard speech to cancer survivors.As a patient, you can go out this doorway and never tell anyone,keep the situation private. Or you can go out this other doorway, you tell everybody your story. Lance chose the latter, and he felt it was the best decision he ever made.He wrote a book titled [It's Not About the Bike: My Journey Back to Life].
His call to action for the audience: find out what can you do to make a difference.A million non-governmental organizations[NGO] have started in the past 10 years. Don't just give cash, also give your time and passion.
Well, it's Tuesday again, and that means more IBM announcements!
Storage Area Network (SAN)
IBM and Cisco announced [three new blades] for the Cisco MDS 9500 seriesdirectors: 24-port 8 Gbps, 48-port 8 Gbps, and 4/44 blended. The 4/44blended has 4 of the faster 8 Gbps ports, and 44 of the 4 Gpbs ports,so that you can auto-negotiate down to 1 Gbps for your older gear, andstill take advantage of the faster 8 Gbps speeds during the transition.
On the Brocade side, IBM announced the newIBM System Storage Data Center Fabric Manager [DCFM] V10 software. This replaces the products formerly known as BrocadeFabric Manager and McData Enterprise Fabric Connection Manager (EFCM).This software can support up to 24 distinct fabrics, up to 9000 ports,including a mix of FCP, FICON, FCIP and iSCSI protocols.
(On a related note, I heard that Microsoft is planning to rename "Windows Vista" to "Windows 7" next year! Like we say here in Tucson,if it ends in "-ista" it is going to fail in the marketplace! Perhaps EMC should rename their storage virtualization product to "In-7"?).
IBM System Storage DR550
IBM announced today that it now supports [RAID 6 onthe DR550] compliance and retention storage system.
There are a few RAID-5 based EMC Centera customers out there who have notyet switched over to the IBM DR550, and now this might be just the littlenudge they need. For long-term retention of regulatory compliance data,RAID-5 doesn't cut it, you need an advanced RAID scheme, such as RAID-6, RAID-DP or RAID-X.
The DR550 provides non-erasable, non-rewriteable (NENR) storage supportto keep retention-managed data on disk and tape media. It supports 1 TBSATA disk drives and 1TB tape cartridges to provide high capacity at lowcost and "green" low energy consumption.
IBM System Storage N series
Several of our disk systems got improved and enhanced. Let's start withthe IBM System Storage N series[hardware and software] enhancements. IBM now offers high-speed 450GB 15K RPM drives. These are Fibre Channel (FC) drives for the EXN4000 expansion drawers, and Serial Attached SCSI (SAS) drives for the entry-levelN3300 and N3600 models.
The "gateway" models now support a variety of functions that were formerlyonly available on the appliance models. This includes Advanced Single Instance Storage (A-SIS), Disk Sanitization, and FlexScale.
A-SIS is IBM's "other" deduplication function, and I talked about this in my post [A-SIS Storage Savings Estimator Tool]. Disk Sanitization will physicallywrite ones and zeros over existing data to eliminate it, what IBM sometimes calls "Data Shredding".
The last feature, FlexScale, might be new for many. It is software toenable to use of the "Performance Accelerator Module" (PAM). The PAM isa PCI-Express card with 16GB on-board RAM that acts as a secondary cachebehind main memory of the N series controller. Depending on the model,you can have one to five of these cards fit into the controller itself,boosting random read performance, metadata access, and write block destage.
IBM System Storage DS5000
IBM's latest entry into the DS family has been hugely successful.In addition to Linux, Windows and AIX, the DS5000 now supports [Novell Netware and Sun Solaris] operating systems.
For infrastructure management, IBM has enhanced the Remote Support Manager [RSM]that supports DS3000 and DS4000 has been extended to support DS5000 as well. This software can monitor up to 50 disk systems, will e-mail alerts to IBM when something goes wrong, and allow IBM to dial in via modem to get more diagnostic information to improve service to the client. Also, the IBM System Storage Productivity Center [SSPC]which now supports the DS8000 and SAN Volume Controller (SVC) has been extended to also support the DS5000.
IBM XIV Storage System
In addition to 1-year and 3-year maintenance agreements, IBM now offers[2-year, 4-year and 5-year] software maintenance agreements.
RFID labels for IBM tape media
IBM 3589 (20-pack of LTO cartridges) and IBM 3599 (20-pack of 3592 cartridges for TS1100 series)now offer [RFID labels]. These labels match the volume serial (VOLSER) with a 216-bit unique identifier and 256 bits of user-defined content. This can help with tape inventory,and to prevent people from walking out of the building with a tape cartridge stuffed in their jacket.
32GB memory stick
While not technically part of the IBM System Storage matrix of offerings, Lenovo announced their new[Essential Memory Key] which holds 32GB of memory and workswith both USB 1.1 and USB 2.0 protocols.
I wish I could say this is it for the IBM announcements for October, given that this is the last Tuesday of the month, but there are three days left, so there might be just a few more!
There's some good discussion in the comments section over at Robin Harris' StorageMojo blog for hispost [Building a 1.8 Exabyte Data Center].To summarize, a student is working on a research archive and asked Robin Harris for his opinion. The archive will consist of 20-40 million files averaging 90 GB in size each, for a total of 1800 PB or 1.8 EB. By comparison, anIBM DS8300 with five frames tops out at 512TB, so it would take nearly 3600 of these to hold 1.8 EB. While this might seem like a ridiculous amount of data, I think the discussion is valid as our world is certainly headed in that direction.
IBM works with a lot of research firms, and the solution is to put most of this data on tape, with just enough disk for specific analysis. Robin mentions a configurion with Sun Fire 4540 disk systems (aka Thumper). Despite Sun Microsystems' recent [$1.7 Billion dollar quarterly loss], I think even the experts at Sun would recommend a blended disk-and-tape solution for this situation.
Take for example IBM's Scale Out File Services [SoFS] which today handles 2-3 billion files in a single global file system, so 20-40 million would present no problem. SoFS supports a mix of disk and tape, with built-in movement, so that files that were referenced would automatically be moved to disk when needed, and moved back to tape when no longer required, based on policies set by the administrator. Depending on the analysis, you may only need 1 PB or less of disk to perform the work, which can easily be accomplished with a handful of disk systems, such as IBM DS8300 or IBM XIV, for example.
The rest would be on tape. Let's consider using the IBM TS3500 with [S24 High Density] frames. A singleTS3500 tape library with fifteen of these HD frames could hold 45PB of data, assuming 3:1 compression on 1TB-size 3592 cartridges. You wouldneed 40 (forty) of these libraries to get to the full 1800 PB required, and these could hold even more as higher capacity cartridges are developed. IBM has customers with over 40 tape libraries today (not all with these HD frames, of course), but the dimensions and scale that IBM is capable lies within this scope.
(For LTO fans, fifteen S54 frames would hold 32PB of data, assuming 2:1 compression on 800GB-size LTO-4 cartridges.so you would need 57 libraries instead of 40 in the above example.)
This blended disk-and-tape approach would drastically reduce the floorspace and electricity requirements when compared against all-disk configurations discussed in the post.
People are rediscovering tape in a whole new light. ComputerWorld recently came out with an 11-page Technology Brief titled [The Business Value of Tape Storage],sponsored by Dell. (Note: While Dell is a competitor to IBM for some aspects of their business, they OEM their tape storage systems from IBM, so in that respect, I can refer to them as a technology partner.) Here are some excerpts from the ComputerWorld brief:
For IT managers, the question isnot whether to use tape, but whereand how to best use tape as part of acomprehensive, tiered storage architecture.In the modern storage architecture,tape plays a role not onlyin data backup, but also in long-termarchiving and compliance.
“Long-term archiving is the primaryreason any company shoulduse tape these days,” says MikeKarp, senior analyst at EnterpriseManagement Associates in Boulder,Colo. Companies are increasinglylikely to use disk in conjunctionwith tape for backup, but for long-termarchiving needs, tape remainsunbeatable.
After factoring inacquisition costs of equipment andmedia, as well as electricity and datacenter floor space, Clipper Groupfound that the total cost of archivingsolutions based on SATA disk, theleast expensive disk, was up to 23times more expensive than archivingsolutions involving tape. Calculatingenergy costs for the competing approaches,the costs for disk jumpedto 290 times that of tape.
“Tape isalways the winner anywhere costtrumps anything else,” says Karp.No matter how the cost is figured,tape is less expensive.
Beyond IT familiarity with tape,analysts point to other reasons whyorganizations will likely keep tapein their IT storage infrastructures.Energy savings, for example, is themost recent reason to stick withtape. “The economics of tape arepretty compelling, especially whenyou figure in the cost of power,”Schulz says.
So, whether you are planning for an Exabyte-scale data center, or merely questioning the logic of a disk-for-everything storage approach, you might want to consider tape. It's "green" for the environment, and less expensive on your budget.
Continuing this week's theme on customer references of IBM's solutions, today I will discussthe success at Kantana Animation Studios.
Here is a 3-minute video from the good folks at Kantana Animation Studios,part of the [Kantana Group].They produced the animated movie [Khan Kluay]using IBM Scale-out File Services (SoFS), a product IBM announced last November 2007.
As a film-maker myself (see this sample [Highlights clip])and active member of the Tucson Film Society,I am pleased to see IBM so greatly involved in the film industry. I've had the pleasure to visit some of theseanimation studios myself and meet with other film-makers at various conferences.
For more details on Kantana's implementation, see the [Case Study]
This week I'm in beautiful Guadalajara, Mexico teaching at our[System Storage Portfolio Top Gun class].We have all of our various routes-to-market represented here, including our direct sales force, our technicalteams, our online IBM.COM website sales, as well as IBM Business Partners.Everyone is excited over last week's IBM announcement of [4Q07 and full year 2007 results], which includesdouble-digit growth in our IBM System Storage business, led by sales of our DS8000, SAN Volume Controller and Tapesystems. Obviously, as an IBM employee and stockholder, I am biased, so instead I thought I would provide someexcerpts from other bloggers and journalists.
But what was striking in the company’s conference call on Thursday afternoon was the unhedged optimism in its outlook for 2008, given the strong whiff of recession fear elsewhere.
The questions from Wall Street analysts in the conference call had a common theme. Why are you so comfortable about the 2008 outlook? Now, that might just be professional churlishness, since so many of them have been so wrong recently about I.B.M. Wall Street had understandably thought, for example, that I.B.M.’s sales to financial services companies — the technology giant’s largest single customer category — would suffer in the fourth quarter, given the way banks have been battered by the mortgage credit crunch.
But Mr. Loughridge said that revenue from financial services customers rose 11 percent in the fourth quarter, to $8 billion. The United States, he noted, accounts for only 25 percent of I.B.M.’s financial services business.
The other thing that seems apparent is how much I.B.M.’s long-term strategy of moving up to higher-profit businesses and increasingly relying on services and software is working. Its huge services business grew 17 percent to $14.9 billion in the quarter. After the currency benefit, the gain was 10 percent, but still impressive. Software sales rose 12 percent to $6.3 billion.
Looking at IBM's business segments, it can be seen that they offer far more coverage of the technology space that those of the typical tech company:
IBM is just so big and diversified that there is little comparison between it and most other tech companies. IBM is a member of an elite group of companies like Cisco Systems (CSCO), Microsoft (MSFT), Oracle (ORCL) or Hewlett-Packard (HPQ).
IBM's wide international coverage and deep technological capabilities dwarf those of most tech companies. Not only do they have sales organizations worldwide but they have developers, consultants, R&D workers and supply chain workers in each geographic region. Their product mix runs from custom software to packaged enterprise software, hardware (mainframes and servers), semiconductors, databases, middleware technology, etc., etc. There are few tech companies that even attempt to support that many kinds and variations of products.
As color on the fourth quarter earnings announcement, there are a couple of observations that I would like to make. The first one speaks to IBM's international prowess. The company indicated that growth in the Americas was only 5%. International sales were a primary driver of IBM's good results. As an insight on the difference between IBM and most other tech companies, it is clear that nowadays, a tech company that isn't adept at selling internationally is going to be in trouble.
Terrific performance in a terrific year - no doubt a result of its strong global model. IBM operates in 170 countries, with about 65% of its employees outside US and about 30% in Asia Pacific. For fiscal 2007, revenues from Americas grew 4% to $41.1 billion (42% of total revenue), [EMEA] grew 14% to $34.7 billion (35%of total revenue), and Asia-Pacific grew by 11% to $19.5 billion (19.7% of total revenue). IBM sees growth prospects not just in [BRIC] but also countries like Malaysia, Poland, South Africa, Peru, and Singapore.
Thus far 2008–all two weeks of it–hasn’t been a pretty for the tech industry. Worries about the economy prevail. And even companies that had relatively good things to say like Intel get clobbered. It’s ugly out there–unless you’re IBM.
I am sure there will be more write-ups and analyses on this over the next coming weeks, and others will probably waituntil more tech companies announce their results for comparison.