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On SearchStorage.com, my buddy Tony Asaro recaps the latest Storage Acquisition Frenzy.
It has always been the case in fast pace technology areas that you can't tell the players without a program card, andthis is especially true for storage.
When analyzing each acquistion move, you need to think of what is driving it. What are the motives?Having been in the storage business 20 years now, and seen my share of acquisitions, both from within IBM,as well as competition, I have come up with the following list of motives.
I hope that provides some insight.[Read More]
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Chris Anderson, of Wired magazine, wrote a great article called The Long Tail.
This article became a book by the same name published earlier this year, and I just discovered it on a recent visit to Second Life. A lot of IBMers are now alsoSecond Lifers, and I suspect it is just a matter of time before we are conductingour customer briefings there, and getting our year-end bonuses paid directly in Linden bucks.(Those of you not familiar with Second Life can watch this 3-minute video fromthe folks at Text100)
Anyways, the Long Tail describes the new economy of entertainment thanks to digitalstorage. Here are some of the key insights.
This has incredible implications for the storage industry. For one, content providers are going to dig deep into their archives to digitize and deliver "long tail" offerings. If they don't have a deep archive, many will start to build one. Second, the need to search through that large volume of content will become more critical. Classifying and indexing with the appropriate tags and metadata will be an important task.
technorati tags: Chris Anderson, Wired, magazine, IBM, Secondlife, Linden bucks, Text100, Long Tail, Robbie+Vann-Adibe, eCast, NetFlix, iTunes, Amazon, Tap Room, Barnes Noble, deep, archive, metadata, tags
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For those of you worried about my mysterious absence on the blogosphere, I am getting better. Sorry for not posting much lately, I have had more serious issues to worry about. I am awaiting results on whether I have Dengue fever from Brazil, Avian flu from Thailand, Malaria from Kenya, or perhaps it is just food poisoning from the otherwise fabulous French cuisine I ate last week in the South Pacific. Well, I am back in town for a while, and hopefully will recover to full health, and have some time to reflect my thoughts on storage topics.
Speaking of which, a lot has happened while I was out. Let's take a quick look.
Here we are again at Top Gun class.In between class topics, we often show short video clips.
This week, we saw IBM Executive Bob Hoey's wisdom on selling mainframe computers. Bob is the VP of Sales for our System z server line, but the lessons might also apply to high-end disk or enterprise tape libraries.Read More]
The TS3100 Tape Library
An astute reader brought this to my attention. The newest addition to our "IBM Express Portfolio"set of SMB-oriented offerings is the new TS3100 tape library. This has one LTO Gen 3 drive and up to 22 cartridges, which can be a mix of WORM and rewriteable cart And now, for a limited time, there is a $1500 rebate, check website for details.
And now, for a limited time, there is a $1500 rebate, check website for details.Read More]
Hey everyone, I'm having a great time in New York.
Here are a few webinars this week you might be interested in, related to tape, and tape encryption:
A few years ago, I was the IBM portfolio manager for storage connected to BladeCenter solutions. I learned a lot about the BladeCenter design, and got to speak at various x86 server events.
My colleague John put together a nice webpage on storage for System x and BladeCenter servers:
BladeCenterservers come in many flavors, including blades with Intel, AMD and POWER chipsets, and can be configured in Grid and SuperComputer configurations. Up to 14 blade servers can fit intoa single 7U-high chassis, making this twice as dense as standard 1U-high rack-mounted servers.
System x, the new "IBM Systems" name for our popular xSeries product line, support Intel and AMD chipsets. These come in both rack-mountedand tower configurations. These also are idea for clustered and SuperComputer conf
Yesterday (September 7, 2006) the Eclipse Foundation announced that it has approved the creation of the Aperi Storage Management Framework Project.
There's been a lot of confusion out there about Aperi, so I thought I would post some facts and opinions about this exciting new project. A few years ago, I was thelead architect for IBM TotalStorage Productivity Center, IBM's infrastructure management product that helped launch the creation of Aperi.
From the latin word for "open", Aperi is an open source project that aims to simplify the management of storage environments, using the Storage Management Initiative - Specification (SMI-S) open standardto promote interoperability and eliminate complexity in today’s storage environments.
Aperi should provide immediate value upon install with basic storage management capabilities, rather than just simply a collection of components that require costly integration. We've discussed requirements for functions such as:
The big confusion most people have is Aperi's relation to SMI-S and the Storage Networking Industry Association (SNIA)open standards group. The best way to explain this is to go backto your High School SAT college-entrance exams. Remember questions like this?
CRUMB : BREAD ::
(The answer: a crumb is to bread like a splinter is to wood.)
Aperi is an implementation of SMI-S standard, similar to MySQL or PostgreSQL areopen standard relational database implementations of Structured Query Language (SQL).These compete with proprietary database implementations such as IBM DB2 Universal Database,Oracle Database, Microsoft SQL Server, or Sybase.
Aperi: SMI-S ::
It is often the case that the folks writing the code are different than the folks defining the standards. This is the case between the members of Aperi writing code, and the members of the SNIA writing standards. IBM happens tohave employees writing Aperi code, and other employees helping define SMI-S standards.What can I say, IBM is a big company and a leader in many areas.
A good analogyis how the Apache community has developed an awesome web server, and the Firefox Mozillacommunity have developed an awesome web browser, both of which are implementations of the HTTP/HTML standards adopted by the World Wide Web Consortium. Apache and Firefoxcompete with proprietary implementations, such as Microsoft Internet Information Services(IIS) web server and Internet Explorer web browser.
Aperi: SNIA ::
With this arrangement, Aperi and the SNIA will have very complementary roles in defining and driving standards across the entire storage market. To that end, Aperi will make extensive use of the SNIA’s Technology Center and SNIA’s “plugfests” to test the interoperability of the Aperi framework with the variety of 3rd-party storage offerings available. By providing a tested implementation of SMI-S, Aperi will drive broader industry availability of SMI-S, as well as offer the many benefits of an industry-backed open source community.
Check out this vote of conf So, both proprietary and open source implementations have their place in the world.Proprietary products are needed for advanced, unique value-add, and opensource projects are for basic support focused on interoperability and flexibility.These can be combined, for example, proprietary "plug-ins" built on an open source base. The more choices the client has, the better. Storage vendors benefit too. Vendors are tired of being in the "Y.A.C." business, building "Yet Another Configurator" for each new device developed, with basic functionsto carve LUNs, read performance stats, and so on. By shipping Aperi instead, storagevendors like IBM can invest their development dollars in real innovations, things thatmatter for the customer.
So, both proprietary and open source implementations have their place in the world.Proprietary products are needed for advanced, unique value-add, and opensource projects are for basic support focused on interoperability and flexibility.These can be combined, for example, proprietary "plug-ins" built on an open source base. The more choices the client has, the better.
Storage vendors benefit too. Vendors are tired of being in the "Y.A.C." business, building "Yet Another Configurator" for each new device developed, with basic functionsto carve LUNs, read performance stats, and so on. By shipping Aperi instead, storagevendors like IBM can invest their development dollars in real innovations, things thatmatter for the customer.Read More]
Dave Hitz from Network Appliance has a wonderful discussion of "branding": What do Marketing People Mean When They Say Brand?
A lot of people ask me about IBM branding, as we have recently changed brands. In the past we had two separate brands, one for servers (eServer) and one for storage (TotalStorage). These would be fine if we wanted to promote their independence, but customers today want synergy between servers and storage, they want systems that work well together.
Last year, in response to market feedback, we crated a new brand, "IBM Systems" and put all the server and storage product lines under one roof. Over time, we will transition from TotalStorage to System Storage naming. This will occur with new products, and major versions of existing products.
Two other phrases you will hear in the names of our offerings are "Virtualization Engine" and "Express". These are portfolio identifiers. The Virtualization Engine identifier was created to emphasize our leadership in system virtualization, and we have products that span product lines with this identifier.
The Express identifier was created to emphasize our focus on Small and Medium sized business (SMB). It spans not just servers and storage, but across other offerings from other IBM divisions.
Of course, just renaming products and services isn't enough. Systems don't work together just because they have similar names, are covered in similar "Apple white" plastic, or have similar black bezels. Obviously, thoughtful and collaborative design are needed, with the appropriate amounts of engineering and testing. IBM is aligning its server and storage development so that the IBM Systems brand keeps its promise.Read More]
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I've only had this blog since Sep. 1, and already it is listed in the Data Storage Bloggers wiki list.
In last week's System Storage Portfolio Top Gun class in Dallas, some of the students were not familiarwith Really Simple Syndication (RSS). For the uninitiated, this can be intimidating.I thought a quick overview of what I've done might help:
For a quick taste of blogging, consider using Data Storage Blogger Feed Reader. This has a lot of blogs on the topic of storage, already added and categorized for your convenience, ready for your perusal.
I am sure there are many other ways to enjoy the Blogosphere, but this works for me.[Read More]
An interesting blog in "Channel Advisor" relates to the lack of trust in the storage industry:Education — Trust: Key To Survival In Today's IT Worldand offers some advice to vendors and channel distributions.
I can't stress enough how important is credibility in a highly-competitive marketplace.[Read More]
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I found this item today on the blogosphere: EMC-HP Storage Race Heats Up
In general, people agree that IBM, HP and EMC are the top three vendors in storage,with HDS, Sun and Dell rounding out the top six.
The fun begins when a respected analyst like IDC Corp. publishes their calculations,and individual vendors re-swizzle the results because they are not happy with theirfindings.
I thought it would be helpful to illustrate how this all works. First, you need to comeup with a defintion of what you are going to count. You could count units sold, revenue dollars, or capacity Terabytes, or some other generally accepted metric.
Next, you need to define what's in and what's out. For example, you can say "storage"which would include both disk drives and tape drives, both internal to servers, orexternal to servers, or you can choose a more narrow definition, say external disksystems, which might suit you better if you aren't in the tape business, and don't sell servers.
By some definitions, my Apple iPod, Motorolla cell phone, and Canon digital camera,could all be counted as external disk systems, as they all connect via USB cableto my IBM laptop, and act like a disk drive to my Windows operating system, allowingme to read and write data back and forth. It is necessary to define exactly what you plan to include,and what to exclude, based on the reported numbers available.
The last rule is that nothing gets double-counted. In our complicated industry ofmanufacturers and vendors, sometimes storage is manufactured by one company, but soldby another, typically under the vendor's brand, not the manufacturer's brand. Youcan either count manufactured units, or vendor units, but you can't mix and match.
IBM is both manufacturer and vendor. However, IDC only counts vendor units, so storagemanufactured by someone else, but sold by IBM is counted as IBM, and storage manufacturedby IBM but branded by someone else goes to that other vendor. Likewise, HP and Sun re-brandHitachi storage, and Dell re-brands EMC storage.
EMC would like to treat all EMC-manufactured storage re-branded by Dell as EMC vended storage,so that it can move up in the ratings. But Dell wants to count it too, so that it can appearin the top six. You can't have it both ways.
But are these ratings just "bragging rights"? Not always. When big purchases are planned fornew projects, or a client decides its time to throw out the current vendor and shop for a newone, the ratings could influence that decision. In that regard, IDC 4Q05 Storage Tracker reportedIBM as number one over all in storage hardware at the end of 2005, which includes both internal and external disk systems, as well as tape drives sold under the IBM brand, based on dollar revenues. By this method of counting, HP came in at number 2, EMC at number 3, and the rest round out thetop six as before.
In the end, this is just one factor when deciding which brand to choose for your storage needs.Read More]
This week I was in Dallas, Texas, teaching at the "System Storage Portfolio Top Gun" class.
Can you believe it was hotter and more humid in Dallas than in Tucson? I am glad to be home.
For those unfamiliar with Top Gun classes, it is our top level sales training, typically 4 to 4.5 days long. This year, I have taught Top Gun classes in USA, China, Mexico, Thailand, and Brazil.
The class is open to IBM sales, IBM Business Partners, ibm.com telesales, field support and our technology partners.
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For those who missed it, IBM announced last Tuesday encryption capability for the TS1120 drive, our enterprise tape drive that read and write 3592 cartridges. Do you need special cartridges for this? No! Use the sames ones you have already been using!
You can read more about it www.
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I have created blog categories, based on our System Storage offering matrix, which you can track individually: