The Belgium IT Security and Storage Expo was a great success!
(I am back to the USA in Portland, Oregon this week, so these posts relate to last week.)
However, that wasn't to say I didn't encounter a few challenges during my week in Belgium. The first was getting to the venue. The Belgium Expo is a large complex of buildings to the north of the city. The local IBM team suggested I go to the facility a day in advance so that I would be able to see where it was and how to get there.
I was staying in the center of town, in Place Rogier section. I had many transportation options:
Upon arrival to the building complex, I was unsure of which building I needed to be in. Standing in front of the beautiful Building 5, I found this legend that provided the answer: Building 8. In front of Building 12 was a map that showed where Building 8 was located on the campus.
For this event, IBM joined forces with IBM Business Partner I.R.I.S-ICT to have a fabulous booth, with plenty of experts and equipment demos. As is often the case, the team had to work late into the night to get all the equipment set up, all the podiums and counters constructed, and the demos fully operational.
Apparently, I was not the only one to have troubles finding the place, so I did not feel alone. Some with cars drove around the complex several times before figuring out which parking lot to park in. Others parked at the first spot they found, and still ended up walking as much as I did.
For future reference, If you plan to attend any event at the Belgium Expo, either (a) ask for more explicit directions, and (b) plan to do lots of walking!
Continuing my coverage of the IT Security and Storage Expo in Brussels, Belgium, we had a nice reception Wednesday evening.
Clara handed out Ceasar Chicken salads. Joelle handed out small rolled up pieces of duck.
Ilsa is an IBM expert in System x, VMware and the PureSystems family on hand to help with the demos and any client questions. I.R.I.S.-ICT employee Ans is only in her 20's, but is recognized as one of Belgium's leading experts in System z mainframe. I used to be the lead architect for DFSMS on z/OS, so we had plenty to talk about.
Of course, the best time for the press to ask for interviews is during the reception, where everyone is relaxed and ready to speak. I am "media-trained" which allows me to speak to the press about IBM matters. I do a lot of these interviews either over the phone, or on camera.
I took a picture to capture the typical setup. Mandy on the left is asking me questions, while camera operator Lisa focuses on my body language. The trick is to spend 80 percent of the time focused on your interviewer, and then 20 percent looking into the camera for strategic pauses. If Mandy decides to use any of the footage, she will be sending me the YouTube video link!
(If you are interested in Media Training, I recommend fellow blogger Brad Phillips' post [21 Most Essential Media Training Links])
Hans and Sophie from Veeam stopped by the IBM booth to say hello. (See 2010 Aug 27 blog post comparing Veeam to Tivoli Storage Manager). These two DJ's kept the IBM and I.R.I.S-ICT booth hopping.
Belgium is a small country, and many of the IT storage people know each other. This made for quite the party! Our group closed up the booth around 8:30pm and we went over to join their friends at Arrow and Huawei. Here is Maiva from Huawei.
Wrapping up my coverage of the 2013 IT Security and Storage Expo in Belgium, I noticed some interesting things in the other booths.
The EMC booth had a whiteboard so that clients could do some one-on-one collaboration. All of their cocktail waitresses were wearing sharp pin-stripe coats with matching mini-skirts.
Another booth had a "virtual graffiti wall". Using a "digital spraycan", you could write on the wall. I am not sure what connection this had with anything the company had to offer, but perhaps they also wanted to collaborate with attendees on solutions. In either case, it was very cool, and brought a lot of traffic.
(FTC Disclosure: I work for IBM. I was not paid to mention any of the other companies, their products or people on this blog post. Mentioning other companies is not to be considered an endorsement of any kind.)
There were some interesting costumes. Leila from [Aerohive] wearing a "bee costume" complete with black wings. Hans from STS in a bright orange business suit. (Orange is the national color of Belgium). Sophie from Fortinet handed out champagne. The plastic glassware were cones that snapped onto her tray, but they had no flat bottom to rest your glass down, so you had to hold it the entire time until you finished drinking it. The Homer Simpson sticker eating the Apple logo shows the Belgians have a sense of humor!
The NetApp booth had a huge banner claiming that "Data OnTap" was the #1 storage OS. Obviously Windows, AIX, Solaris and Linux aren't consider "storage Operating Systems" per se. Is NetApp claiming they outsell FreeNAS, the only other storage OS that I can think of?
While IBM and I.R.I.S-ICT easily won the "Best Looking Big Booth" award, I have to give the "Best Looking Small Booth" award to my friends at Hitachi Data Systems. Like EMC, the Hitachi team did not have any equipment on the floor, but they made use of their tiny space by having a Japanese theme, with cocktail waitresses in kimonos.