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Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Wrapping up my week's coverage of the IBM Pulse 2011 conference, I have had several people ask me to explain IBM's latest initiative, Smarter Computing, which IBM launched this week at this conference. Having led the IT industry through the Centralized Computing era and the Distributed Computing era, IBM is now well-positioned to help companies, governments and non-profit organizations to enter the new Smarter Computing era, focused on insight and discovery.
Thousands of IT professionals
Effiicent, but only the largest companies and governments had them
Millions of office workers
Personal computers (PC)
Innovative, extending the reach to small and medium-sized businesses, but resulted in server sprawl and increased TCO
Billions of people
Smart phones and other handheld devices
Efficient and Innovative, combining the best of centralized and distributed computing
1952 to 1980
1981 to 2010
2011 and beyond
To help clients with this transition, IBM's Smarter Computing initiative has three main components. This is a corporate-wide strategy, with systems, software and services all working together to realize results.
The first component is Big Data. This combines three different sources of data:
Traditional structured data in OLTP databases and OLAP data warehouses, using data management solutions like DB2 and IBM Netezza.
Unstructured data, including text documents, images, audio, and video, processed with massive parallelism using IBM BigInsights and Apache Hadoop.
Real-Time Analytics Processing (RTAP) of incoming data, including video surveillance, social media, RFID chips, smart meters, and traffic control systems, processed with IBM InfoSphere Streams
Of course, Big Data will bring new opportunities on the storage front, which I will save for a future post!
Rather than general purpose IT equipment, we have now the scale and scope to specialize with systems optimized for particular workloads, the second component of the Smarter Computing initiative. Of course, IBM has been delivering integrated stacks of systems, software and services for decades now, but it is important to remind people of this, as IBM now has a spate of competitors all trying to follow IBM's lead in this arena.
As with Big Data, the focus on Optimized Systems has impacted IBM's strategy on storage as well. I'll save that discussion for a future post as well!
I am glad that nearly all of the storage vendors have standardized to a common definition for Cloud, the third component of Smarter Computing, which shows that this concept has matured:
Cloud computing is a pay-per-use model for enabling network access to a pool of computing resources that can be provisioned and released rapidly with minimal management effort or service provider interaction. -- U.S. National Institute of Standards and Technology [nist.gov]
Of course, Cloud is just an evolution of IBM's Service Bureau business of the 1960s and 1970s, renting out time-sharing on mainframe systems, Grid Computing of the 1980s, and Application Service Providers that popped up in the 1990s. While the [butchers, bakers and candlestick makers] that IBM competes against might focus their efforts on just private cloud or just public cloud, IBM recognizes the reality is that different clients will need different solutions. Rather than rip-and-replace, IBM will help clients transition to cloud via inclusive solutions that adopt a hybrid approach:
Traditional enterprise with private cloud deployments, using solutions like IBM CloudBurst, SONAS and Information Archive
Traditional enterprise with public cloud services to handle seasonable peaks, providing offsite resiliency, and solutions for a mobile workforce
Hybrid clouds that blend private and public cloud services, to handle seasonal peak workloads, remote and branch offices
IBM's emphasis on IT Infrastructure Library (ITIL), Tivoli and Maximo products will play well in this space to provide integrated service management across traditional and cloud deployments. This is why IBM decided to launch Smarter Computing initiative at Pulse 2011 conference, the industry's premiere conference on intergrated service management.
The IBM Watson that competed on Jeopardy! is an excellent example of all three components of Smarter Computing at work.
IBM Watson was able to respond to Jeopardy! clues within three seconds, processing a combination of database searches with DB2 and text-mining analytics of unstructured data with IBM BigInsights.
IBM Watson combined servers, software and storage into an integrated supercomputer that was optimized for one particular workload: playing Jeopardy!
IBM Watson used many technologies prevalent in private and public cloud computing systems, storing its data on a modified version of SONAS for storage, using xCat administration tools, networking across 10GbE Ethernet, and massive parallel processing through lots of PowerVM guest images.
Webcast: How to Diagnose and Cure What Ails Your Storage Infrastructure
Wednesday, March 23, 2011 at 11:00 AM PDT / 11:00 AM Arizona MST / 2:00 PM EDT
Storage is the most poorly utilized infrastructure element -- and the most costly part of hardware budgets -- in most IT shops today. And it’s getting worse. Storage management typically involves nightmarish mash-up of tools for capacity management, performance management and data protection management unique to each array deployed in heterogeneous fabrics. Server and desktop virtualization seem to have made management issues worse, and coming on the heels of changing workloads and data proliferation is the requirement to add data management to the set of responsibilities shouldered by fewer and fewer storage professionals. Forecast for Storage in 2012: more pain as long delayed storage infrastructure refresh becomes mandatory.
In this webcast, fellow blogger Jon Toigo, CEO of Toigo Partners International, of [DrunkenData] fame, and I will take turns assessing the challenges and suggesting real-world solutions to the many issues that confound storage efficiency in contemporary IT. Integrating real world case studies and technology insights, our storage experts will deliver a must see webcast that sets down a strategy for fixing storage...before it fixes you.
Don't miss this event, unless you like the stress of knowing that your next disaster may be a data disaster.
Last night, I presented an E-Talk to the Engineering Student Council (ESC) of the University of Arizona (UofA).
The ESC is the student governing body of The University of Arizona’s College of Engineering. The organization works with scholastic honorary societies, professional organizations, and project clubs to aid and encourage the professional and social development of students. This year, ESC launched a new program, Engineering Talks (E-Talks), consisting of workshops and lectures, which will focus on teaching students what it takes to work within a company, before they enter the workforce. To make this program successful, career advice from professionals working at established companies is essential.
The audience was a mix of undergraduate and graduate engineering students from a variety of disciplines, such as Petroleum, Hydrology, Mining, Biomedical, Electrical and Computer Engineering. Only a few were graduating this May. There were roughly an equal number of boys and girls, which was encouraging. When I was an engineering student at the UofA, women engineers were very rare.
A little about myself, my academic and professional career over the past 30 years, and some background of IBM as a company, how it is organized, and its 100 year Centennial celebration.
An overview of IBM's corporate strategy for Smarter Computing, explaining how IBM is solving the world's toughest challenges for analyzing Big Data, developing Optimized Systems for particular workloads, and new delivery and deployment models for Cloud Computing.
Some career advice, based on my decades of work experience at IBM and elsewhere
After the Q&A, several students stayed around afterwards to ask questions. This seems to happen every time I give a presentation to a mixed audience. I handed out plenty of business cards, and offered to make the charts available to all the students via the IBM Expert Network on Slideshare.net website.
Next week, April 6, IBM will host the [Smarter Computing Virtual Event] to cover IBM's Smarter Computing initiative, with key themes of Smarter Computing - Big Data, Optimized Systems, and Cloud. Smarter Computing is a new and innovative approach to computing based on the evolving role of IT in your business and an intrinsic understanding of the economics of IT.
(I found it amusing that EMC has chosen two of IBM's themes, "Big Data" and "Cloud", for their upcoming EMC World 2011 conference. I was tempted to include their graphic, but people might have accused me of using Photoshop or GIMP to make EMC look bad. Instead, you can look at the graphic on this blog post titled [When Cloud Meets Big Data: Information Logistics Revisited] by fellow blogger Chuck Hollis from EMC. IBM has been a leader in IT for decades, so we are used to having other companies follow in our footsteps. As an [IBM wannabee], EMC is no different.)
For many on tight travel budgets, this event REQUIRES NO TRAVEL! This is a virtual event, You can participate from your desk. You will hear from key IBM executives, all of which I have heard speak myself, so I can vouch that this should be a good event.
Steve Mills - IBM Senior Vice President and Group Executive, Software and Systems (my seventh-line manager)
Tom Rosamilia - IBM General Manager, Power and Mainframe Systems, IBM Systems and Technology Group.
Robert LaBlanc - IBM Senior Vice President, Middleware Software
Helene Armitage - IBM General Manager, Systems Software, Systems and Technology Group.
This event is targeted to CIOs, IT Directors and Managers, Business Analysts, Systems and Storage Administrators, and DBAs. However, we don't check what your actual title is, so feel free to attend even if you have different job responsibilities.
I am giving you one week's notice for this event. If this is the first time you have heard of this event, then I hope that is enough time to plan for this event in your busy schedule. If you had heard of it already, perhaps this serves as a useful reminder to [Register Now!] Is a week ahead the right amount of time? For virtual events, do we need more or less advance notice? What about for events that involve travel? Feel free to enter your thoughts on this in the comments section below.
In less than a month, I will be presenting at the annual IBM Storage Technical University, July 18-22, at the Hilton in Orlando, Florida. This is one of my favorite conferences! You can sign up for this at their [Online Registration Page].
I will be covering a variety of topics:
IBM Storage Strategy in the Era of Smarter Computing - After IBM has led the IT industry through the "Centralized Computing" era, and then later the "Distributed Computing" era, we are now entering the third era, that of Smarter Computing. Come learn IBM's strategy for Storage to address today's big challenges, including Big Data, Integrated Workload-optimized systems, and Cloud service delivery models.
IBM Information Archive for Email, Files and eDiscovery - This session will cover the latest announcement for our non-erasable, non-rewriteable compliance storage, the Information Archive (IA), how this can be used to protect your emails and files, and provide indexed search to assist with eDiscovery.
IBM Tivoli Storage Productivity Center Overview and Update - I was one of the original lead architects for Productivity Center. Come learn what this software is all about, and how the latest features and functions can help you manager your IT environment.
IBM SONAS and the Smart Business Storage Cloud - Confused about Cloud Computing and Cloud Storage? I will explain everything you need to know, including how the integrated SONAS appliance operates, IBM's customized solutions for private cloud deployments, and IBM's public cloud offerings.
BOF on Social Media - BOF stands for "Birds of a Feather", and his normally an after-hours discussion on a single theme. This BOF will be a four-expert Q&A panel, including myself, John Sing, Rich Swain and Ian Wright. We will discuss how we got started in Social Media, and how it has boosted our careers and our ability to get work done.
IBM Storage Strategy for the Smarter Computing Era
I presented this session on Thursday morning. It is a session I give frequently at the IBM Tucson Executive Briefing Center (EBC). IBM launched [Smarter Computing initiative at IBM Pulse conference]. My presentation covered the role of storage in Business Analytics, Workload Optimized Systems, and Cloud Computing.
Layer 8: Cloud Computing and the new IT Delivery Model
Ed Batewell, IBM Field Technical Support Specialist, presented this overview on Cloud Computing. The "Layer 8" is a subtle reference to the [7-layer OSI Model] for networking protocols. Ed cites insights from the [2011 IBM Global CIO Survey]. Of the 3000 companies surveyed, 60 percent plan to use or deploy clouds. In USA, 70 percent of CIOs have significant plans for cloud within the next 3-5 years. These numbers are double the statistics gleamed from the 2009 Global CIO survey. Clouds are one of IBM's big four initiatives, expecting to generate $7 Billion USD annual revenues by 2015.
IBM is recognized in the industry as one of "Big 5" vendors (Google, Yahoo, Microsoft, and Amazon round out the rest). As such, IBM has contributed to the industry a set of best practices known as the [Cloud Computing Reference Architect (36-page document)]. As is typical for IBM, this architecture is end-to-end complete, covering the three main participants for successful cloud deployments:
Consumers: the people and systems that use cloud computing services
Providers: the people, infrastructure and business operations needed to deliver IT services to consumers
Developers: the people and their development tools that create apps and platforms for cloud computing
IBM is working hard to eliminate all barriers to adoption for Cloud Computing. [Mirage image management] can patch VM images offline to address "Day 0" viruses. [Hybrid Cloud Integrator can help integrate new Cloud technologies to legacy applications. [IBM Systems Director VMcontrol] can manage VM images from z/VM on the mainframe, to PowerVM on UNIX servers, to VMware, Microsoft, Xen and KVM for x86 servers. IBM's [Cloud Service Provider Platform (CSP2)] is designed for Telecoms to offer Cloud Computing services. IBM CloudBurst is a "Cloud-in-a-Can" optimized stack of servers, storage and switches that can be installed in five days and comes in various "tee-shirt sizes" (Small, Medium, Large and Extra Large), depending on how many VMs you want to run.
Ed mentioned that companies trying to build their own traditional IT applications and environments, in an effort to compete against the cost-effective Clouds, reminded him of Thomas Thwaites' project of building a toaster from scratch. You can watch the [TED video, 11 minutes]:
An interesting project is [Reservoir] which IBM is working with other industry leaders to develop a way to seamlessly migrate VMs from one location to another, globally, without requiring shared storage, SAN zones or Ethernet subnets. This is similar to how energy companies buy and sell electricity to each other, as needed, or the way telecommunications companies allow roaming acorss each others networks.
IBM System Networking - Convergence
Jeff Currier, IBM Executive Consultant for the new IBM System Networking group, presented this session on Network Convergence. Storage is expected to grow 44x, from 0.8 [Zettabytes] in 2009, to 35 Zetabytes by the year 2020. The role of the network is growing in importance. IBM refers to this converged loss-less Ethernet network as "Convergence Enhanced Ethernet" (CEE), which Cisco uses the term "Data Center Ethernet" (DCE), and the rest of the industry uses "Data Center Bridging" (DCB).
To make this happen, we need to replace Spanning Tree Protocol [STP] that eliminates walking in circles in a multi-hop network configuration, with a new Layer 2 Multipathing (L2MP) protocol. The two competing for the title are Shortest Path Bridging (IEEE 802.1aq) and Transparent Interconnect of Lots of Links (IETF TRILL).
All roads lead to Ethernet. While FCoE has not caught on as fast as everyone hoped, iSCSI has benefited from all the enhancements to the Ethernet standard. iSCSI works in both lossy and lossless versions of Ethernet, and seems to be the preferred choice for new greenfield deployments for Small and Medium sized Businesses (SMB). Larger enterprises continue to use Fibre Channel (FCP and FICON), but might use single-hop FCoE from the servers to top-of-rack switches. Both iSCSI and FCoE scale well, but FCoE is considered more efficient.
IBM has a strategy, and is investing heavily in these standards, technologies, and core competencies.
An exciting new addition to the IBM storage line, the Storwize V7000 is a very versatile and solid choice as a midrange storage device. This session will cover a technical overview of the controller as well as its positioning within the overall IBM storage line.
xST04 - XIV Implementation, Migration and Optimization
Attend this session to learn how to integrate the IBM XIV Storage System in your IT environment. After this session, you should understand where the IBM XIV Storage system fits, and understand how to take full advantage of the performance capabilities of XIV Storage by using the massive parallelism of its grid architecture. You will learn how to migrate data onto the XIV and hear about real world client experiences.
xST05 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
IBM offers encryption in a variety of ways. Data can be encrypted on the server, in the SAN switch, or on the disk or tape drive. This session will explain how encryption works, and explain the pros and cons with each encryption option.
sAC01 - IBM Information Archive for email, Files and eDiscovery
IBM has focused on data protection and retention, and the IBM Information Archive is the ideal product to achieve it. Come to this session to discuss archive solutions, compliance regulations, and support for full-text indexing and eDiscovery to support litigation.
sGE04 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
sSM03 - IBM Tivoli Storage Productivity Center – Overview and Update
IBM's latest release of IBM Tivoli Storage Productivity Center is v4.2.2, a storage resource management tool that manages both IBM and non-IBM storage devices, including disk systems, tape libraries, and SAN switches. This session will give an overview of the various components of Tivoli Storage Productivity Center and provide an update on what's new in this product.
sSN06 - SONAS and the Smart Business Storage Cloud (SBSC)
Confused over IBM's Cloud strategy? Trying to figure out how IBM Storage plays in private, hybrid or public cloud offerings? This session will cover both the SONAS integrated appliance and the Smart Business Storage Cloud customized solution, and will review available storage services on the IBM Cloud.
sTA01 - Tape Storage Reinvented: What's New and Exciting in the Tape World?
This very informative session will keep you up to date with the latest tape developments. These include the TS3500 tape library connector Model SC1 (Shuttle). The shuttle enables extreme scalability of over 300,000 tape cartridges in a single library image by interconnecting multiple tape libraries with a unique, high speed transport system. The world's fastest tape drive, the TS1140 3592-E07, will also be presented. The performance and functionality of the new TS1140 as well as the new 4TB tape media will be discussed. Also, the IBM System Storage Linear Tape File System (LTFS), including the Library Edition, will be presented. LTFS allows a disk-like, drag-and-drop interface for tape. This is a not-to-be-missed session for all you tape lovers out there!
In December, I will be going to Gartner's Data Center Conference in Las Vegas, but the agenda has not been finalized, so I will save that for another post.
This week, I will be in Auckland, New Zealand for the [IBM System x and System Storage Technical Symposium]. This is a three-day event, with 35 unique sessions and labs. The agenda is organized with a keynote session in the beginning, followed by 12 time slots over three days, each slot offering five different break-out session topics to choose from. Here is a recap of Day 1:
The keynote was led by Phil Tasker, IBM Business Unit Executive (BUE) for STG Education Programs in Growth Markets, then Matt Paterson, General Manager for Sales in New Zealand say a few words. IBM is in the Top 10 Training Hall of Fame, and conducts over 40,000 classes worldwide, resulting in over 1.3 million student days of instructions. IBM Systems Lab and Training technical hosts over three dozen conferences like this one every year. This is the first time that System x and Storage Symposium has been run in New Zealand, and based on the incredibly good turn-out, will probably be a regular event.
Matt Ziegler - HPC
Matt Ziegler, IBM Senior HPC Solutions Architect for the iDataPlex marketing team, gave an introdcution to HPC during the keynote, then provided more details in a break-out session.
In the High Performance Computing (HPC) market, IBM POWER used to be the dominant chipset, with over 200 of the top 500 supercomputers back in June 2001. Today, only about 50 use POWER. Rather, over 350 of the top 500 supercomputers use x86 instead. HPC represents a 6.3 percent growth opportunity for computer, 9.3 percent growth for storage, and 8.6 percent growth for services.
IBM's leadership in energy efficiency applies to HPC as well. In the "Green 500", a ranking based on MFLOPS/Watt, 19 of the top 25 are from IBM. IBM's iDataPlex is the most energy efficient x86 platform, at 401 MFLOPS per Watt.
Overall, x86 is growing. In 2005, x86 had 48 percent of the market, RISC/Itanium had 39 percent, and mainframe had 12 percent. In 2009, x86 grew to 56 percent, RISC/Itanium dropped to 33 percent, and mainframe to 11 percent. By 2014, Matt projects that x86 will be 63 percent, RISC/Itanium will drop to 30 percent, and mainframe to 7 percent.
The most popular form factor for x86 are blades. Growing from 8 percent in 2005, to 20 percent in 2009, and projected to be 33 percent by 2014.
IBM's Storage Strategy in the Era of Smarter Computing
I gave this presentation twice today. It has evolved quite a bit from the version I presented in Orlando last July. Attendees appreciated that my colorful analogies and stories helped them better understand the concepts of Big Data analytics, Workload-Optimized systems, and Cloud Storage offerings.
SONAS Product Review and Demo
Rich Swain presented IBM's Scale-Out Network Attached Storage (SONAS) and provided a live demo connecting to a box here in New Zealand. This is a topic I often present at the Tucson Executive Briefing Center, but it is always good to hear someone else's spin.
Phil Tasker invited everyone to the Welcome Reception after the last sessions. There was food and drink, and prizes! One person won an Xbox-360 game console, and two people won iPads.
Since Clod Barrera introduced IBM's Smarter Computing initiative during yesterday's keynote session, I took it to the next lower level, with a presentation on how IBM's Storage Strategy aligns with the Smarter Computing approach.
Deduplication -- It's Not Magic, It's Math!
Local IBMer Paul Rizio presented this high-level session on the concepts of data deduplication, and how it is implemented in IBM's N series, TSM and ProtecTIER virtual tape libraries. I first met Paul earlier this year when we were both instructors at Top Gun classes we held in Auckland, New Zealand and Sydney, Australia.
IBM Information Archive for files, email and eDiscovery
This was a reprise of my presentation that I gave last July in Orlando, Florida (see my blog post [IBM Storage University - Day 1]). I explained the differences between backup and archive, the differences between Tivoli Storage Manager and System Storage Archive Manager, and the Information Archive (IA) The Information Archive for files, email and eDiscovery bundle combines IA hardware with content collectors for files and email, eDiscovery analyzer and eDiscovery manager software.
What are Industry Consultants saying about IBM Storage?
Vic Peltz, from our IBM Almaden Research Center, presented this lively presentation on how IT industry analysts gather their information and structure their findings into various models. For many in the audience, this would be their first exposure to concepts like a "Magic Quadrant", "MarketScope" and the various stages of the "Hype Cycle".
IBM SONAS and the Smart Business Storage Cloud
The title of this session just rolls off my tongue, similar to "James and the Giant Peach" or "Harold and the Purple Crayon". I had presented this back in July (see my blog post [IBM Storage University - Cloud Storage]). This time, I had updated the materials to reflect the new SONAS R1.3 release, and the new IBM SmartCloud offerings announced last month.
Of course the big news is that U.S. President Barack Obama is here in Australia, with a stop in Canberra (not far from Melbourne), followed by a stop in Darwin on the north side of this country. This is his first official visit to Australia as president.
There is still time to enroll for [IBM Edge], a conference focused on storage, to be held June 4-8 in Orlando, Florida. There is an early-bird discount until May 6!
I will be there all week! Here are the seven sessions I will be presenting at the Technical Edge side of the event:
Understanding Your Options for Storing Archive Data to Meet Compliance Challenges
This session will cover the IBM software and hardware solutions that your organization can use to store archive data, including features like immutability, Write-Once-Read-Many (WORM) technology and Non-Erasable, Non-Rewriteable (NENR) enforcement. The discussion will include high-level concepts like chronological and event-based retention, litigation hold and release, as well as an overview of the products and solutions from IBM that you can deploy today.
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
In 2011, the IBM Watson computer was able to beat the top-earning human winners on the trivia game-show “Jeopardy!” As I was the author of [How to Build Your Own Watson Junior in Your Basement], I have been asked to explain how the IBM Watson system was put together, how it works, and what examples of text mining and big data analytics means for society as we apply technology to meet tomorrow's challenges.
Using Social Media for IBM System Storage - Birds of a Feather
I will be moderating this Birds of a Feather, or BOF, session that will bring together a Q&A panel of experts on how social media can be leveraged to help you do your job, get the information you need to solve problems, and share your knowledge with others.
Data Footprint Reduction: Understanding IBM Storage Efficiency Options
Data Footprint Reduction is the catch-all term for a variety of technologies designed to help reduce storage costs. In this session, I will cover thin provisioning, space-efficient copies, deduplication and compression technologies, and describe the IBM storage products that provide these capabilities.
IBM's Storage Strategy in the Smarter Computing Era
Confused about IBM's new initiatives for Big Data analytics, Workload Optimized Systems, and Cloud Computing? This session will explain it all, and how IBM's strategy for its various storage products and solutions fit into these overall themes.
IBM SONAS and the IBM Cloud Storage Taxonomy
Confused over the different types of cloud storage? IBM's scale-out Network Attached Storage (SONAS) can be used in a variety of use cases. This session will provide an overview of IBM's SONAS solution, provide an update on the latest features and functions recently announced, and explain how it can be deployed in various private, public and hybrid cloud environments.
IBM Tivoli Storage Productivity Center Overview and Update
IBM has enhanced its premier storage infrastructure management tool: IBM Tivoli Storage Productivity Center. This session will provide both an overview of the product, and explain the latest features and functions recently announced.
This week, I am in Orlando, Florida presenting, blogging and tweeting at the IBM Edge conference. The first day began with opening main tent sessions. Deon Newman, IBM VP of Marketing, was the emcee. The four-person [Bella Electric Strings] rocked the house with some electric violins.
Game Change on a Smarter Planet: A New Era in IT
Rod Adkins, IBM Senior VP for the Systems and Technology Group, presented IBM's Smarter Computing strategy. For those not familiar with this, a little context might help.
Back in 2008, IBM launched its corporate-wide strategy called "Smarter Planet", which focused on solving the world's biggest problems through the effective use of Information Technology. To get there, everything needs to be instrumented to monitor and gather information, interconnected with centralized processing, and analyzed through intelligent algorithms.
Over the past few years, this general approach has been made more specific to tackle problems in particular industries. Detailed approaches like Smarter Cities, Smarter Energy, Smarter Education, Smarter Retail, Smarter Water and Smarter Food, are a few examples of this.
As IBM pursued solutions in each of these areas, clients realized they needed some guidance on the underlying IT infrastructure needed to deploy these solutions. Last year, IBM launched the Smarter Computing, which I [explained in great detail in my blog post last March].
Designed for the Data - to be fair, IBM systems have always been designed for the data. When the System/360 first came out, the bulk of data was stored in structured databases, so systems were designed for this. Today, over 80 percent of data is unstructured, not in a database, so the design and approach for systems today must reflect that new reality. For example, Big Data analytics is often used against spreadsheets, documents, social media feeds, and other unstructured sources.
Workload-Optimized Systems - There are two ways to have a workload-optimized system. The first is to start with general purpose components and tune them, and the second is to integrate expertise into the design.
Managed with Cloud technologies - Cloud computing has introduced new levels of standardization, automation and virtualization.
Rod wrapped up his session discussing the IBM PureSystems family of expert-integrated systems that IBM announced in April. This includes the PureFlex infrastructure system and the PureApplication platform system.
A New Approach to Storage
Brian Truskowski, IBM General Manager for System Storage and Networking, presented IBM's new approach to storage to support Smarter Computing environments.
Efficient by Design - Storage needs to be designed for the data, to store it efficiently, and be able to scale in the expected growth, driven by trends such as Big Data analytics.
Self-Optimizing - Storage needs to be self-optimizing for their particular application workloads, to avoid manual performance tuning efforts. Policies to handle Qualities of Service help optimize performance and costs based on business requirements.
Cloud Agile - Storage needs to be part of a virtualized environment, managed by Cloud technologies. This includes working seemlessly in environments with server hypervisors, storage hypervisors, virtual LANs, SANs and tape libraries.
With this new approach, clients will be able to increase competitiveness, while reducing both capital and operational expenses.
Yoni Cohen is the founder and CEO of Snowball Studios. They started with five artists, and grew to 60 people in a few years to take on bigger projects. They produce digital animation for television shows and commercials.
Despite their small size, they have a dedicated "IT" department. In addition to developing in-house tools for the artists to produce animation, they also were tasked to find the best storage solutions. Files storing 3D video can be quite large. After exhausting research into all the storage options, they chose IBM, and complemented this with the Real-Time Compression appliance for their NAS environments.
The results were stunning. A project that took 417GB before took only 148GB. a 64 percent data footprint reduction! He found he got this 3x reduction across his environment.
University of Rochester Medical Center (URMC)
University of Rochester is in New York state, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick last year, when he presented at the [IBM Storage Innovation Executive Summit] in New York City. Last December, I co-presented with Rick on a session for SONAS at the [Data Center Conference].
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for his Vendor Neutral Archive (VNA). For Rick, the IT Infrastructure has become the new "dial tone", everyone expects it to work 100 percent of the time.
For those not familiar with VNA, Rick has 36 different departments, and each was storing archives of their medical images in separate silos of storage. Using software from [Acuo Technologies], he was able to have all 36 different PACS systems store data onto a single storage repository. The side benefit is that all medical images are now readily available to the Electronic Medical Records (EMR) system.
Main Tent for Technical Edge
After the opening session, the folks in Technical Edge moved to a different room for the main tent session. Mike Kuhn, IBM VP of Systems Lab Services, was the emcee. There were three guest speakers:
Clod Barrera, IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage, presented on storage trends and directions, and how this will influence workload-optimized systems, Cloud computing, Easy Tier, and Active Cloud Engine.
Jeff Jonas, IBM Fellow and Chief Scientist for IBM Entity Analytics, presented "Fantasy Analytics" which explained his work in the Business Analytics. He used "jigsaw puzzles" as an analogy to help explain for the type of work he is researching.
Dan McMillan, Chief Comedy Officer of his own company, was formerly an engineer, but now stand-up comedian. He poked fun at the IT industry, how things have changed since he was an engineer, and his ideal "Universal Business Translator".
Earlier this year, I wrote a Web article titled [Data Footprint Reduction] which covered data deduplication and compression, and was asked to present this at IBM Edge. I have expanded it to include:
Space-Efficient Point-in-Time copies
After I presented the basic concepts, Sanjay Bhikot, a Unix and Storage admin at RICOH, presented his real-world experiences with data deduplication using the IBM ProtecTIER and real-time compression Beta experience using the SAN Volume Controller (SVC).
IBM Active Cloud Engine Implementation on IBM SONAS 1.3 and IBM Storwize V7000 Unified
John Sing (IBM) presented the latest enhancements in the v1.3.2 release of SONAS and Storwize V7000 Unified.
Introducing VMware vSphere Storage Features
Fellow blogger Stephen Foskett presented this session on VMware's storage features. This included VMware APIs for Array Integration (VAAI), VMware Array Storage Awareness (VASA), vCenter plug-ins, and a new concept he called "vVol" which de-multiplexes the "I/O Blender" that server hypervisors do by tagging individual requests to individual OS guests to provide added benefit. IBM is a leading reseller of VMware, so it makes sense that most of our storage meets all of Steve's requirements for recommendation.
IBM's Storage Strategy in the Smarter Computing Era
Last year, I presented this on the fourth day of the conference, and feedback we received from attendees was that this should have been presented sooner in the week, as it provides great context for the more detailed product presentations.
To address this concern, the IBM executives presented IBM strategy on Monday's keynote session, but allowed me to present this on Wednesday for several reasons:
You may have missed the keynote session. For example, you may not have arrived in time to hear the executives speak due to weather or mechanical problems causing travel delays.
You may have attended the keynote session, but want to hear it again. Maybe you were a bit hung-over, or just may have been overwhelmed with the size and scope of this event. I have read for strategic topics, audiences may have to hear the message five to seven times before they truly appreciate and understand it.
You may want to ask questions, and explore the implications in more detail. While keynote sessions can reach a broader audience, the communication is very much uni-directional. With break-out sessions with a few hundred people, the venue is more intimate and can afford opportunties for information exchange.
The title of this session rolls off the tongue nicely, much like "James and the Giant Peach", "Harold and the Purple Crayon", or "Charlie and the Chocolate Factory".
When people say they are interested in "Cloud Storage", what exactly do they mean. After discussions with hundreds of clients, IBM has worked out a "taxonomy" that identifies four distinct types of storage:
In this session, I presented how IBM SONAS addresses all four of these categories, as well as other IBM storage products that can address specific categories in the taxonomy.
In the evening, the attendees at IBM Edge joined the attendees from Innovate2012 (focused on IBM Rational products) at SeaWorld, with BBQ dinner, rides, Shamu the whale show, and a concert featuring Foreigner!
This week I am in Moscow, Russia for today's "Edge Comes to You" event. Although we had over 20 countries represented at the Edge2012 conference in Orlando, Florida earlier this month, IBM realizes that not everyone can travel to the United States. So, IBM has created the "Edge Comes to You" events where a condensed subset of the agenda is presented. Over the next four months, these events are planned in about two dozen other countries.
This is my first time in Russia, and the weather was very nice. With over 11 million people, Moscow is the 6th largest city in the world, and boasts having the largest community of billionaires. With this trip, I have now been to all five of the so-called BRICK countries (Brazil, Russia, India, China and Korea) in the past five years!
The venue was the [Info Space Transtvo Conference Center] not far from the Kremlin. While Barack Obama was making friends with Vladimir Putin this week at the G2012 Summit in Mexico, I was making friends with the lovely ladies at the check-in counter.
If it looks like some of the letters are backwards, that is not an illusion. The Russian language uses the [Cyrillic alphabet]. The backwards N ("И"), backwards R ("Я"), the number 3 ("З), and what looks like the big blue staple logo from Netapp ("П"), are actually all characters in this alphabet.
Having spent eight years in a fraternity during college, I found these not much different from the Greek alphabet. Once you learn how to pronounce each of the 33 characters, you can get by quite nicely in Moscow. I successfully navigated my way through Moscow's famous subway system, and ordered food on restaurant menus.
The conference coordinators were Tatiana Eltekova (left) and Natalia Grebenshchikova (right). Business is booming in Russia, and IBM just opened ten new branch offices throughout the country this month. So these two ladies in the marketing department have been quite busy lately.
I especially liked all the attention to detail. For example, the signage was crisp and clean, and the graphics all matched the Powerpoint charts of each presentation.
Moscow is close to the North pole, similar in latitude as Juneau, Alaska; Edinburgh, Scottland; Copenhagen, Denmark; and Stockholm, Sweden.
As a result, it is daylight for nearly 18 hours a day. The first part of the day, from 8:00am to 4:30pm, was "Technical Edge", a condensed version of the 4.5 day event in Orlando, Florida. I gave three of the five keynote presentations:
Game Change on a Smarter Planet: A New Era in IT, discussing Smarter Computing and Expert-Integrated systems, based on what Rod Adkins presented in Orlando.
A New Approach to Storage, explaining IBM Smarter Storage for Smarter Computing, IBM's new approach to the way storage is designed and deployed for our clients
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy! explaining how IBM Watson technologies are being used in Healthcare and Financial Services, based on what I presented in Orlando.
(Note: I do not speak Russian fluently enough to give a technical presentation, so I did then entire presentation in English, and had real-time translators convert to Russian for me. The audience wore headphones. However, I was able to sprinkly a few Russian phrases, such as "доброе утро", "Я не понимаю по-русский" and "спасибо".)
After the keynote sessions, I was interviewed by a journalist for [Storage News] magazine. The questions covered a variety of topics, from the implications of [Big Data analytics] to the future of storage devices that employ [Phase Change Memory]. I look forward to reading the article when it gets published!
The afternoon had break-out sessions in three separate rooms. Each room hosted seven topics, giving the attendees plenty to choose from for each time slot. I presented one of these break-out sessions, Big Data Cloud Storage Technology Comparison. The title was already printed in all the agendas, so we went with it, but I would have rather called it "Big Data Storage Options". In this session, I explained Hadoop, InfoSphere BigInsights, internal and external storage options.
I spent some time comparing Hadoop File System (HDFS) with IBM's own General Parallel File System (GPFS) which now offers Hadoop interfaces in a Shared-Nothing Cluster (SNC) configuration. IBM GPFS is about twice as fast as HDFS for typical workloads.
At the end of the Technical Edge event, there was a prize draw. Business cards were drawn at random, and three lucky attendees won a complete four-volume set of my book series "Inside System Storage"! Sadly, these got held up in customs, so we provided a "certificate" to redeem them for the books when they arrive to the IBM office.
The second part of the day, from 5:00pm to 8pm, was "Executive Edge", a condensed version of the 2 day event in Orlando, designed for CIOs and IT leaders. Having this event in the evening allowed busy executives to come over after they spend the day in the office. I presented IBM Storage Strategy in the Smarter Computing Era, similar to my presentation in Orlando.
Both events were well-attended. Despite fighting jet lag across 11 time zones, I managed to hang in there for the entire day. I got great feedback and comments from the attendees. I look forward to hearing how the other "Edge Comes to You" events fare in the other countries. I would like to thank Tatiana and Natalia for their excellent work organizing and running this event!
Last year, the Austin Executive Briefing Center had a room full of experts to help customers learn about IBM hardware to run Oracle applications. This year, IBM is back in San Francisco, with subject matter experts representing Power Systems, System x servers, PureSystems, Storage and System z mainframes. If you are in San Francisco, consider taking 1-2 hours out of your schedule to speak to IBM experts. These are intended to answer the question: Why choose IBM for your Oracle (and other) workloads?
Event: IBM Mini-Briefings Location: San Francisco Marriott Marquis, 55 Fourth Street, very close to the Moscone Center Dates: Monday through Wednesday, October 1-3, 2012
Subject Matter Experts:
Pat O'Rourke, Austin Briefing Center, Power Systems
Dennis Wunder, Poughkeepsie Briefing Center, System z mainframes
Steve Loeschorn, Raleigh Briefing Center, System x servers
Curtis Neal, Tucson Briefing Center, Storage
IBM will also have a booth presence on the main Oracle OpenWorld showroom floor. Please stop by and visit my colleagues! To sign up for a Mini-Briefing at Oracle OpenWorld, for any or all of the topics above, visit the new [IBM STG Austin EBC] website.
We have some exciting webcasts in the upcoming weeks!
Smarter Enterprises Need Smarter Storage
In this [InformationWeek webcast], my IBM colleague Allen Marin will present a brief overview of IBM Smarter Storage for the enterprise with a focus on new high-end disk and Virtual Tape solutions.
Allen will take you through the recent enhancements [announced earlier this month], highlighting how the new capabilities can address the requirements of your mission-critical applications, as well as your evolving business analytics, and cloud initiatives.
Date: Wednesday, October 24, 2012 Time: 10:00 AM PDT / 10:00AM Arizona / 1:00 PM EDT Duration: 60 Minutes
[Register now!] All registrants will get the independent Clipper Group Report - "When Infrastructure Really Matters - A Focus on High-End Storage" - free!
Smarter Storage for Midsize Businesses
Businesses of all sizes are getting buried in the avalanche of data. Data is coming in at faster rates and in greater volumes. The value of data is increasing. Old processes and technologies aren't working. Midsize businesses have the same issues managing the rapid growth of data as large enterprises, but they don't have the same size budget or staff. They need advanced capabilities at an affordable price that are easy to implement.
Speakers for this webcast include Brian Truskowski, General Manager, IBM System Storage and Networking; Ed Walsh, Vice President of Market and Strategy, IBM System Storage; and Tommy Rickard, IBM Director, UK Storage Development.
Date: Tuesday, November 6, 2012 Time: 8:00 AM PST / 9:00AM Arizona / 11:00 AM EST Duration: 60 Minutes
[Register now!] Learn how new IBM Smarter Storage solutions can help midsize businesses tame the explosion of information and their IT budgets.
I hope you can find time in your busy schedule to participate in one or both of these webcasts.