Tony Pearson is a Master Inventor and Senior IT Architect for the IBM Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
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Well it's Tuesday again, and you know what that means? IBM announcements! Many of the announcements were made by IBM Executives at the [IBM Pulse 2014 conference].
IBM BlueMix is the newest cloud offering from IBM, providing Platform-as-a-Service (PaaS) offering based on the Cloud Foundry open source project that promises to deliver enterprise-level features and services that are easy to integrate into cloud applications.
This week, my fifth-line manager Tom Rosamilia, IBM Senior Vice President IBM Systems & Technology Group and Integrated Supply Chain made two announcements at Pulse. First, in additional to x86-based servers, SoftLayer will also offer POWER-based servers to run AIX, IBM i and [Linux on POWER] applications.
Second, SoftLayer will support PureApplication Patterns of Expertise. What is a pattern of expertise? It can be as simple as a virtual machine encapsulated in [Open Virtual Format], to more dynamic architectures, packaged with required platform services, that are deployed and managed by the system according to a set of policies.
Patterns simplify and automate tasks across the lifecycle of the application. Customers and partners alike are [seeing significant reductions in cost and time] across the application lifecycle with the deployment of a PureApplication System.
Also, this week at Pulse, Robert LaBlanc, IBM Senior Vice President of Software and Cloud Solutions, announced [IBM plans to Acquire Cloudant] which offers an open, cloud Database-as-a-Service (DBaaS) that helps organizations simplify mobile, web app and big data development efforts.
When I introduced [SmartCloud Virtual Storage Center] back in October 2012, I mentioned that it was a great solution for large enterprise that have all of their disk behind SAN Volume Controller (SVC).
To reach smaller accounts, IBM has announced two new offerings:
IBM SmartCloud Virtual Storage Entry for customers that have less than 250TB of disk behind two or four SVC nodes. It is priced per terabyte, by the amount of capacity that is virtualized.
IBM SmartCloud Virtual Storage for Storwize Family for customers that have other Storwize family products (Storwize V7000 or V5000, for example). It is priced per the number of storage enclosures that are managed by the Storwize family hardware.
Well, it was Tuesday again, and we had quite a lot of announcements here at IBM this week!
Over 1,800 clients attended the [Live February 5 webcast]! The announcements were all part of IBM's SmartCloud Storage portfolio. Here are the highlights:
STN7800 Real-time Compression Appliance
Back in October 2010, IBM announced the acquisition of Storwize, Inc., renaming its NAS-compression units to the IBM Real-time Compression appliances. Some folks were confused, so I had a blog post [IBM Storwize Product Name Decoder Ring].
IBM initially offered two models:
The [STN6500 model] had 16 Ethernet ports 1GbE (16x1GbE) and a pair of four-core processors.
The [STN6800 model] had either eight 10GbE ports (8x10GbE), or four 10GbE plus eight 1GbE ports (4x10GbE+8x1GbE). It has a pair of six-core processors.
Now, IBM offers the [STN7800 model], which can replace either of the ones above, offering 16x1GbE, 8x10GbE, and 4x10GbE+8x1GBE port configurations. It has a pair of eight-core processors to handle more robust Cloud Storage environments. See [Announcement Letter 113-012] for more details.
New XIV Gen3 model 214
With its awesome support for VMware, the XIV is often chosen for Cloud storage. The new XIV model 214 now offers up to a dozen 10GbE ports, or you can stay with the 22 1GbE ports available on previous models. These can be used for iSCSI host attachment and/or IP-based replication.
IBM strives to make each new model of every storage device more energy efficient than the last.
The new XIV model is no exception. The original XIV, introduced in 2008, consumed 8.4 kVA fully loaded. The XIV Gen 3 model 114 consumed 7.0 kVA. This new model 214 consumes only 5.9 kVA!
It has been almost three years since my now infamous post [Double Drive Failure Debunked: XIV Two Years Later]. Back then, the XIV offered only 1TB and 2TB drives, with rebuild time for 1TB drive of less than 30 minutes, and for 2TB less than 60 minutes.
The new XIV Gen3 software 11.2 release, available for both the 114 and 214 models, can now rebuild a 2TB drive in less than 26 minutes, and a 3TB drive in less than 39 minutes. There is also support specific to Windows Server 2012 including thin provisioning, MSCS, VSS, and Hyper-V. See [Announcement Letter 113-013] for more details.
SmartCloud Storage Access
IBM is the first major storage vendor to offer a product of this kind, so understanding it may be a bit difficult.
The concept is simple. Rather than having end-users having to ask IT every time they need some storage space, IBM created a self-service portal that frees up the IT department to work on more important transformational projects.
This is basically what people can do with "Public Cloud" storage service providers, so basically IBM is now giving you the capability with your "Private Cloud" storage deployment.
Here is the sequence of events. End users point their favorite web browser to the self-service portal, and login using their credentials stored in your Active Directory or LDAP server database.
Once validated, the end-user now can request new storage space, expanding their existing space, or returning the space to the IT department. For new storage requests, users can have a choice of storage classes, -- such as Gold, Silver and Bronze-- defined in the Tivoli Storage Productivity Center (TPC), either stand-alone or in the SmartCloud Virtual Storage Center.
But wait! Do you want to give every end-user a blank check to provision their own storage? Most IT staff are horrified at the thought.
Knowing this, IBM has included an option to put in an approval process, based on the end-user and the amount of capacity requested. The approver can be the cloud administrator, or someone delegated for approvals, known as an environment owner.
For some users, policies may restrict the storage classes as well. For example, Fred can only have Silver or Bronze, but not Gold.
Once the approval is obtained, TPC then issues the appropriate commands to the appropriate SONAS or Storwize V7000 Unified device. SmartCloud Storage Access can do this for thousands of storage devices across dozens of geographically dispersed locations.
Before, the Cloud Admin had to configure storage pools of managed disks, define file systems, dole out file sets to hundreds or thousands of users with hard quotas, and then configure shares based on the protocols required, like CIFS, NFS, HTTPS, etc.
With SmartCloud Storage Access, the Cloud admin still defines the pools and file systems, but then lets the self-service capability of the software to create the file sets, set the quotas and configure shares with the appropriate protocols. This greatly reduces the work on the IT staff, and greatly improves the turn-around time for end-user requests to get exactly what they want, when they need it.
The next time you withdraw money from an ATM machine, fill up your gas tank at the self-service gas station, then serve your own salad at the salad bar and fill up your own soft drink at the fast food restaurant, you will realize and appreciate that SmartCloud Storage Access is a brilliant move for the IT staff.
Cloud administrators, environment owners, and end-users can all use SmartCloud Storage Access to monitor and report on storage usage.
A lot was announced yesterday, so I decided to break it up into several separate posts. This is part 2 in my 3-part series, focusing on: Storwize V7000 Unified, LTO-6 tape, and the SmartCloud Virtual Storage Center.
The Storwize V7000 Unified is a product that consists of a 2U-high Storwize V7000 control enclosure that provides block-based access, combined with two 2U-high File Modules that provide file-based NAS protocols: CIFS, NFS, HTTPS, SCP and FTP. The problem was that when it was introduced, it was based on Storwize V7000 v6.3, so when the Storwize V7000 v6.4 features were announced last June, they did not apply to the Storwize V7000 Unified.
That is all fixed now, so the Storwize V7000 Unified now supports the full v6.4 features, including Real-time Compression for both file and block-based access to primary data, and Fibre Channel over Ethernet (FCoE) for block access.
The two File Modules are no longer limited to a single Storwize V7000 control enclosure, you can now connect to up to four control enclosures clustered together. Combined with up to nine expansion enclosures for additional disk raises the total maximum to 960 drives.
If you don't already have an Active Directory or LDAP server, the Storwize V7000 Unified now offers an embedded LDAP server, for smaller deployments that want to reduce the number of servers they need to purchase for a complete solution.
Like the [IBM XIV Gen3 storage system], both the Storwize V7000 and V7000 Unified now also support the OpenStack Nova-volume interface.
Lastly, if you have a Storwize V7000 v6.4, you can upgrade it to a Storwize V7000 Unified by simply adding the two File Modules. This can be done in the field.
IBM LTO-6 for tape libraries and drives
IBM introduces the sixth generation of Linear Tape Open (LTO-6) drives, which can be used as stand-alone IBM TS1060 drives, or in IBM tape libraries. As with previous models of LTO, the LTO-6 can read two older generations (LTO-4 and LTO-5) tape media, and can write to previous generation (LTO-5) tape media. You can buy the LTO-6 drives now, and use the older media until LTO-6 tape cartridges are available (hopefully later this year!)
My friend, Brad Johns, from Brad Johns Consulting, has a great post on this [LTO-6 Announcement]. While you expect the new drives to be faster with a denser tape media format, the key advantage to the LTO-6 is that it improves the compression algorithm, from the previous 2:1 to the new 2.5:1 compression ratio:
Thus, with the improved compression, the LTO-6 is 40 percent faster, with double the tape cartridge density. This can reduce backup times by 30 percent, increase the amount of data that sits in your automated tape libraries, and reduce the courier costs sending tapes off-site.
IBM SmartCloud Virtual Storage Center v5.1
Last year, IBM coined the phrase "Storage Hypervisor" to refer to the underlying technology in the IBM SAN Volume Controller (SVC) and Storwize V7000 disk systems.
At the IBM Edge conference last June, my colleague Mike Griese presented [SmartCloud Virtual Storage Center]. Back then, it was a pilot program (beta test), and this week, IBM announces that it will be formally available as a product.
The idea was simple: take the basic storage hypervisor, and add the necessary software to make it a complete solution.
If all of your disk is currently virtualized behind IBM SAN Volume Controller (SVC), or you want to put all of your data behind SVC, then SmartCloud Virtual Storage Center is for you. Basically, for one per-TB price, you get all of the following:
The software features of SAN Volume Controller v6.4, including FlashCopy, Metro Mirror and Global Mirror.
The full advanced features of IBM Tivoli Storage Productivity Center v5.1, including the Storage Analytics Engine that does "Right-Tiering", recommending which LUNs should be moved entirely from one disk system to another, based on policies and access patterns.
IBM Tivoli Storage FlashCopy Manager v3.2 which manages FlashCopy with full coordination with applications, including Microsoft Exchange, SQL Server, DB2, Oracle, SAP, and VMware. This ensures that the FlashCopy destination copies are clean, eliminating the need to run backout or redo logs to correct any incomplete units of work.
If this combination sounds familiar, it was based on IBM's previous attempt called [Rapid Application Storage] which combined the Storwize V7000 with Tivoli Storage Productivity Center Midrange Edition and FlashCopy Manager.
The key difference is that SmartCloud VSC does not include the SVC hardware itself, you buy this separately. If you want Real-time Compression, that is charged separately for the subset of TB of the volumes that you select for compression.
This week I am in Orlando, Florida for the IBM Edge conference. Thursday evening after all the other sessions, we had a Free-for-All, a Q&A panel across all storage topics, moderated by Scott Drummond. The conference officially ends at noon tomorrow, but for many, this is the last session, as people fly out Friday morning. Here are the questions and the panel responses during the session.
When will IBM unify their storage management between Mainframe z/OS and the distributed systems platforms?
IBM offers a Change and Configuration Management Data Base (CCMDB) for this purpose with appropriate collectors from z/OS and distributed systems, but hasn't sold well.
When will IBM devices have RESTful interfaces?
Both IBM Systems Director and IBM Tivoli Storage Productivity Center (TPC) offer RESTful APIs. IBM Systems Director can manage z/VM and Linux on System z, as well as Power Systems and x86 based distributed systems. Since October 2008, IBM's Project Zero introduced RESTful interfaces to PHP and Groovy software running on WebSphere sMash environments. We have not heard much about this since 2008.
Will IBM TPC support NPIV on Power Systems?
TPC 5.1 has toleration support for this, showing the first port connection discovered, but not all connections, and we expect to retrofit this toleration to TPC 4.2.2 Fixpack 2. Hopefully, we will have full support in a future release.
We would like TPC for Replication to run on Linux for System z. We do not run z/OS at the disaster recovery site location.
Submit an IBM Request for Enhancement [RFE] for this. We have TPC for Replication on z/OS, as well as the distributed systems version that runs on Windows, Linux and AIX.
We have enhancements we would like to see for XIV and SONAS also, can we use the RFE process for this also?
Yes, submit the requirements for our review.
We heard the Statement of Direction that there would be storage integrated into the PureSystems. What exactly does that mean?
The PureSystems family of expert-integrated systems is based on a new chassis that has a front part, a midplane, and a back-part. All IBM System Storage products that support x86 and Power Systems can work with PureSystems. However, IBM does not yet offer storage that fits in the front part of the PureFlex chassis, but the Statement of Direction indicates that we intend to offer that option. Until then, the IBM Storwize V7000 is the storage of choice that can be put into the PureSystems rack, but outside the individual chasses.
We see some features like Real-Time Compression being put into the SAN Volume Controller (SVC), and other features put into the back-end devices. How are we supposed to make sense of this?
IBM's new pilot program, the SmartCloud Virtual Storage Center, to bring these all together. In general, we have design teams of system architects that determine which features go in which products, and prioritize accordingly.
We heard the IBM Executives during the opening session indicate that IBM's strategy involves supporting Big Data, but I haven't seen any storage that supports native Hadoop interfaces. Did I miss something?
First, I want to emphasize that Big Data is more than just MapReduce workloads. IBM offers Streams and BigInsights software to handle text, as well as Business Intelligence and Data Warehouse solutions for structured data. IBM's General Parallel File System (GPFS) has a Shared-Nothing-Cluster (SNC) mode with Hadoop interfaces that runs twice as fast as Hadoop's native HDFS file system. The storage products we recommend for Big Data are the SONAS and the DCS3700 disk systems, as both are optimized for the sequential workloads Big Data represents.
Everytime we upgrade our SVC, we review the list for SDDPCM multi-pathing and see that we need to upgrade our back-end DS8000 microcode up to recommended levels. Can we get a list of combinations that work from other customers?
The advantage of storage hypervisors like SVC is that we can separate the multi-pathing driver from the back-end managed disk systems. You only need the SDDPCM to support the SVC, not the back-end devices. For the most part, SVC has not dropped support for any level of previously supported OS or multi-pathing software.
On SVC, when we migrate volumes (vDisks) from one storage pool to another, we would like to throttle this process during FlashCopy.
Yes, we had several requests like this, which is why we now recommend using Volume Mirorring to perform migrations. In fact the GUI wizard uses Volume Mirroring by default when migrations are performed. As for throttling, IBM has implemented "I/O Priority Manager" that offers Quality of Service classes for DS8000 and XIV Gen3, and might consider porting this to other products in our portfolio.
Sizing systems is an art. I just need to know if the DS8000 is running hot. Can we have the equivalent of "red lines" for our disk systems similar to automobile engines?
Storage Optimizer was added to TPC 4.2 to help in this area, identifying heat-maps for IBM DS8000, DS6000, DS5000, DS4000, SVC and Storwize V7000. We recommend you look at the performance violation reports.
How can we evaluate the characteristics of our workloads?
Yes, TPC can do this.
When we are replacing non-IBM storage with IBM, we don't have good tools to evaluate the non-IBM equipment. What is IBM doing for this?
IBM's Disk Magic modeling tool can take inputs from a variety of sources, including iostat from the servers themselves. You can also install a 90-day trial of TPC to help with this.
We really like EMC's "Grab" program, does IBM have one also?
Updating the Host Attachment Kit (HAK) for AIX is quite painful for the SVC. We prefer the method employed for the XIV.
Thanks for the feedback.
For SVC, we need to correlate disk with VMware and VIOS. Can we get vSCSI information on VIOS?
TPC 5.1 has this support, and we believe it has been retrofitted to TPC 4.2.2 Fixpack 2, coming out this month.
Currently, with SVC, when volumes are part of a Global Mirror (GM) session, we need to cancel GM, expand the source volume, expand the target volume, then restart GM. We would like this to be fully automated and non-disruptive.
Sounds like a great requirement to submit for the RFE process.
Can we get an RSS Feed for the RFE community.
Yes, you can subscribe to it. You can also set up "Watch Lists".
Thanks to all of the IBM experts on the panel for their participation at this event!
With my colleague, Mike Griese, presenting TPC 5.1 and the IBM SmartCloud Virtual Storage Center earlier this week, you might wonder what is left to say. Mike's session was intended more for clients who already have TPC deployed, but my session is more of an introductory session.
I was the original architect of the product back in 2000-2003, so have some insight into the history, motivations and design principles applied to each version of the product. It has evolved nicely over the years, and while I am no longer working full-time on the product, I am still very much involved, and am consulted by the current architects and product managers for direction and opinion going forward.
I presented an overview of the overall product as it stands today in its current v4.2.2 version, and gave a few highlights of what to expect in the upcoming TPC 5.1 announced this week.
Encryption and Key Management in the Cloud: The Top 6 Concerns to Ensure a Secure and Reliable Solution
This was a split session with two speakers. The first speaker was Richard Moulds, VP of Strategy and Marketing from Thales, and the second speaker was Gordon Arnold, IBM Senior Technical Staff Member (STSM) and Software Architect for Tivoli Security Management.
Richard presented security issues in the cloud. He is an author of several books, including "Key Management for Dummies" and "Data Protection and PCI Compliance for Dummies". Thales is a large French companay of 70,000 people nobody in the USA has heard of, but is a major company in the area of IT Security. He presented survey results about people's perceptions and attitudes towards encryption and security issues in the cloud.
The security threats in the Cloud were presented as the "Seven Deadly Sins":
Data loss and leakage, including data that is not deleted with resources are re-used for other purposes
Shared technologies, especially in Cloud environments that do not have robust multi-tenancy
Malicious insiders, such as administrators being bribed to provide access to sensitive data
Account or service hijacking, including those that pretend to be someone else, asking for password resets
Insecure APIs for applications and services, many of these APIs were developed quickly, recently, and perhaps without the robust review from a security perspective
Abuse of the Cloud, such as using the Cloud itself to crack passwords or break decryption passwords through parallel processing
Unknown risk profile, as few Cloud providers have certified security capabilities
Gordon Arnold (IBM) presented IBM's Encryption and Key management. IBM has two products: IBM Tiovli Key Lifecycle Manager (TKLM) and IBM Security Key Lifecycle Manager (SKLM). These are KMIP v1.0 compliant today. The OASIS group is currently reviewing KMIP v1.1 enhancements that includes some suggestions from IBM.
IBM's use of Key Encrypting Keys on disk and tape has proven to be quite useful. The only copy of the encryption key is on the media, and is then encrypted by an authorization key. If you need to defensibly delete the data for compliance reasons, you can simply destroy the encrption key.
At lunch, I spoke with Scott Laningham who was doing video interviews. For years, Scott was the #1 blogger on IBM developerWorks until I took over the title last year. We discussed working on a video in the future on this.
Since Clod Barrera introduced IBM's Smarter Computing initiative during yesterday's keynote session, I took it to the next lower level, with a presentation on how IBM's Storage Strategy aligns with the Smarter Computing approach.
Deduplication -- It's Not Magic, It's Math!
Local IBMer Paul Rizio presented this high-level session on the concepts of data deduplication, and how it is implemented in IBM's N series, TSM and ProtecTIER virtual tape libraries. I first met Paul earlier this year when we were both instructors at Top Gun classes we held in Auckland, New Zealand and Sydney, Australia.
IBM Information Archive for files, email and eDiscovery
This was a reprise of my presentation that I gave last July in Orlando, Florida (see my blog post [IBM Storage University - Day 1]). I explained the differences between backup and archive, the differences between Tivoli Storage Manager and System Storage Archive Manager, and the Information Archive (IA) The Information Archive for files, email and eDiscovery bundle combines IA hardware with content collectors for files and email, eDiscovery analyzer and eDiscovery manager software.
What are Industry Consultants saying about IBM Storage?
Vic Peltz, from our IBM Almaden Research Center, presented this lively presentation on how IT industry analysts gather their information and structure their findings into various models. For many in the audience, this would be their first exposure to concepts like a "Magic Quadrant", "MarketScope" and the various stages of the "Hype Cycle".
IBM SONAS and the Smart Business Storage Cloud
The title of this session just rolls off my tongue, similar to "James and the Giant Peach" or "Harold and the Purple Crayon". I had presented this back in July (see my blog post [IBM Storage University - Cloud Storage]). This time, I had updated the materials to reflect the new SONAS R1.3 release, and the new IBM SmartCloud offerings announced last month.
Of course the big news is that U.S. President Barack Obama is here in Australia, with a stop in Canberra (not far from Melbourne), followed by a stop in Darwin on the north side of this country. This is his first official visit to Australia as president.
The last keynote session of the [Oracle OpenWorld 2011] conference was Oracle making a few major announcements.
Steve Miranda, Senior VP for Oracle Applications, explained the new "Fusion 11g Apps" which are now generally available. Basically, they took all the scattered applications they have from acquisitions of PeopleSoft, JD Edwards, Siebel and so on, and re-wrote them to industry-standard Java so that they would all run either on-premise or in the Cloud. The Enterprise Apps come in seven categories: Financials like General Ledger and Payroll; Human Capital Management (HCM) formerly known as Human Resources; Supply Chain Management (SCM); Customer Relationship Management (CRM); Governance Risk and Compliance (GRC); Procurement; and Project/Portfolio Management (PPM). Oracle also has "Industry Apps" for specific verticals.
All of these apps have "embedded BI" (business intelligence), such as dashboards, multi-dimensional calculations, decision support, and real-time optimization. This is intended to help the end-user answer four questions:
What do you need to do today?
How to get it done?
What you need to know today?
Who can help you?
Larry Ellison, Oracle CEO, said that it took six years to rewrite all the Fusion Apps. They used an "agile" development model with over 200 early adopters to ensure that these applications were successful. They were under a "controlled release program" but now that is over, and the applications are generally available. Larry indicates that these applications were developed under the concepts of Service Oriented Architecture [SOA], which neither Salesforce.com nor SAP R3 have.
(This made me chuckle. SOA was initially developed by IBM and Microsoft, but is now industry standard. There is no reason not to develop software that isn't SOA.)
Following the IBM model, Oracle has built-in the security at the OS, Database and Middleware layer, rather than in each application. As IBM has understood for several decades, a secure infrastructure is the way to go so that all applications are secure.
With all these Fusion Apps now re-written so that they work on industry-standard Java (J2EE, actually), allowing them to run either on-premise or out on the Cloud, Larry Ellison said "I guess we need a Cloud!" This started his announcement of the "Oracle Public Cloud" [OPC]. OPC has both PaaS and SaaS. The PaaS would offer VM instances with support for database and Java services. The SaaS would be all the Fusion Apps rented on the "as-a-service" model. Rather than force everyone to Oracle 11g, you can run any Oracle database on OPC, and you can run any Java or J2EE application on the OPC.
Your data is portable. Larry is pro-choice, and wants people to be able to move from any cloud to any cloud. Since it's based on industry-standard Java, applications can move seamlessly between OPC, Amazon EC2 and IBM SmartCloud. IBM has been a major force behind [Open Cloud Standards], so it is always good that other major vendors follow suit.
He quoted [someone as saying "Beware of False Clouds"] This was Salesforce.com CEO Marc Benioff's attack against all "Private Cloud" IT vendors. Larry twisted this to say he agrees, "True Clouds" are based on open industry standards, and "False Clouds" are vendor-lockin. OPC is based on Java, J2EE, XML, BPEL and Ruby on Rails, whereas Salesforce.com is based on proprietary Heroku and APEX. He called Salesforce.com the "Roach Motel of Cloud Computing" .. you can check in, but you can't check out.
OPC plans to offer some "data sources", including Dun&Bradstreet news feed, Twitter, Facebook and other social networks. It is based on a monthly subscription using a self-service portal. The resources are elastic, with capacity delivered on demand. He claims that Salesforce.com is rate-limited, and cancels long-running jobs if they are consuming too many resources. Larry said OPC would never do that.
Larry said that there are private-only offerings like SAP R3, and public-only offerings like Salesforce.com, Workday, and Taleo, but Oracle instead has adopted the IBM model of supporting choice between private, public and hybrid clouds.
Larry then attacked "Multi-tenancy", specifically, the idea that SaaS providers often use a single database instance, but then create a column to identify which records belong to which tenants. He said this was state-of-the-art 15 years ago, but is a bad idea now. Too risky. Instead, Larry's OPC has unique database instances for each tenant through virtualization.
Larry also announced the Oracle Social Network (OSN). This is a corporate-version of Facebook, that supports collaboration and file-sharing, similar to IBM [LotusLive], Google Docs, or Microsoft Office365. All of the Fusion Apps are written to interface directly with the OSN or any of these other social networks through APIs. This includes navigation and integrated social networking. He also indicated that all Fusion Apps run on mobile devices. He showed the SAP R3 GUI, and said it reminded him of "the fins on a 1968 Cadillac!"
Larry said that other CRM SaaS focus on helping sales managers track their employees, but Oracle's CRM helps sellers sell more.
He then gave an example of a mythical sales manager Bob, and his sales employee Julian, selling two Exadata boxes for $4.8 Million USD. A "safe harbor" statement was shown at the beginning of this keynote, to make sure nobody asks to buy Exadata boxes this cheap.