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They say "Great Minds think alike" and that imitation is "the sincerest form of flattery." Both of these quotes came to mind when I read fellow blogger Chuck Hollis' (EMC) excellent April 7th blog post [The 10 Big Ideas That Are Shaping IT Infrastructure Today]. Not surprisingly, some of his thoughts are similar to those I had presented two weeks ago in my March 22nd post [Cloud Computing for Accountants]. Here are two charts that caught my eye:
On page 13 of my deck, I had an old black and white photo of telephone operators, as part of a section on the history of selecting "cloud" as the iconic graphic to represent all networks. Chuck has this same graphic on his chart titled "#1 The Industrialization of IT Infrastructure".
Looks like Chuck and I use the same "stock photo" search facility!
On page 45 on my deck, I had a list of major "arms dealers" that deliver the hardware and software components needed to build Cloud Computing. Chuck has a similar chart, titled "#2 The Consolidation of the IT Industry", but with some interesting differences.
Let's look at some of the key differences:
The left-to-right order is slightly different. I chose a 1-2-4-2-1 symmetrical pattern purely on aesthetic reasons. My presentation was to a bunch of accountants, and so I was trying not to make it sound like an "Infomercial" for IBM products and offerings. My sequence is roughly chronological, in that Oracle announced its intention to acquire Sun, then Cisco, VMware and EMC announced their VCE coalition, followed closely by Cisco, VMware and NetApp announcing they work together well also, followed by [HP extended alliance with Microsoft] on Jan 13, 2010. As the IT marketplace is maturing, more and more customers are looking for an IBM-like one-stop shopping experience, and certainly various "mini-mall" alliances have formed to try to compete in this space.
I had HP and Microsoft in the same column, referring only to the above-mentioned January announcement. HP is all about private cloud hardware infrastructures, but Microsoft is all about "three screens and the public cloud", so not sure how well this alliance will work out from a Cloud Computing perspective. This was not to imply that the other stacks don't work well with Microsoft software. They all do. Perhaps to avoid that controversy, Chuck chose to highlight HP's acquisition of EDS services instead.
I used the vendor logos in their actual colors. Notice that the colors black, blue and red occur most often. These happen to be the three most popular ballpoint pen ink colors found on the very same paper documents these computer companies are trying to eliminate. Paper-less office, anyone? Chuck chose instead to colorize each stack with his own color scheme. While blue for IBM and orange for Sun Microsystems make some sense, it is not clear if he chose green for Cisco/VMware/EMC for any particular reason. Perhaps he was trying to subtly imply that the VCE stack is more energy efficient? Or maybe the green refers to money to indicate that the VCE stack is the most expensive? Either way, I would pit IBM's server/storage/software stack up against anything of comparable price from these other stacks in any energy efficiency bake-off.
What about the Cisco/VMware/NetApp combination? All three got together to assure customers this was a viable combination. IBM is the number one reseller of VMware, and VMware runs great with IBM's N series NAS storage, so I do not dispute Cisco's motivation here. It makes sense for Cisco to two-time EMC in this manner. Why should Cisco limit itself to a single storage supplier? Et tu VMware? Having VMware chose NetApp over its parent company EMC was a bit of a shock. No surprise that Chuck left NetApp out of his chart.
No love for Dell? I give Dell credit for their work with Virtual Desktop Images (VDI), and for embracing Ubuntu Linux for their servers. Dell's acquisitions of EqualLogic iSCSI-based disk systems and Perot Systems for services are also worth noting. Dell used to resell some of EMC's gear, but perhaps that relationship continues to fade away, as I [predicted back in 2007]. Chuck's decision to leave Dell off his chart speaks volumes to where this relationship stands, and where it is going.
Perhaps we are all in just one big ["echo chamber"], as we are all coming up with similar observations, talking to similar customers, and reviewing similar market analyst reports. I am glad, at least this time, that Chuck and I for the most part agree where the marketplace is going. We live in interesting times!
Now that the US Recession has been declared over, companies are looking to invest in IT again. To help you plan your upcoming investments, here are some upcoming events in April.
SNW Spring 2010, April 12-15
IBM is a Platinum Plus sponsor at this [Storage Networking World event], to be held April 12-15 at the Rosen Shingle Creek Resort in Orlando, Florida. If you are planning to go, here's what you can go look for:
IBM booth at the Solution Center featuring the DS8700 and XIV disk systems, SONAS and the Smart Business Storage Cloud (SBSC), and various Tivoli storage software
IBM kiosk at the Platinum Galleria focusing on storage solutions for SAP and Microsoft environments
IBM Senior Engineer Mark Fleming presenting "Understanding High Availability in the SAN"
IBM sponsored "Expo Lunch" on Tuesday, April 13, featuring Neville Yates, CTO of IBM ProtecTIER, presenting "Data Deduplication -- It's not Magic - It's Math!"
IBM CTO Vincent Hsu presenting "Intelligent Storage: High Performance and Hot Spot Elimination"
IBM Senior Technical Staff Member (STSM) Gordon Arnold presenting "Cloud Storage Security"
One-on-One meetings with IBM executives
I have personally worked with Mark, Neville, Vincent and Gordon, so I am sure they will do a great job in their presentations. Sadly, I won't be there myself, but fellow blogger [Rich Swain from IBM] will be at the event to blog about all the actviities there.
Jim Stallings - General Manager, Global Markets, IBM Systems and Technology Group
Scott Handy - Vice President, WW Marketing, Power Systems, IBM Systems and Technology Group
Dan Galvan - Vice President, Marketing & Strategy, Storage and Networking Systems, IBM Systems and Technology Group
Inna Kuznetsova - Vice President, Marketing and Sales Enablement, Systems Software, IBM Systems and Technology Group
Jeanine Cotter - Vice President, Systems Services, IBM Global Technology Services
The webinar will include client testimonials from various companies as well.
Dynamic Infrastructure Executive Summit, April 27-29
I will be there, at this this 2-and-a-half-day [Executive Summit] in Scottsdale, Arizona, to talk to company executives. Discover how IBM can help you manage your ever-increasing amount of information with an end-to-end, innovative approach to building a dynamic infrastructure. You will learn all of our innovative solutions and find out how you can effectively transform your enterprise for a smarter planet.
The marketshare data for external disk systems has been released by IDC for 4Q09. Overall, the market dropped 0.7 percent, comparing 4Q09 versus 4Q08. While EMC was quick to remind everyone that they were able to [maintain their #1 position] in the storage subset of "external disk systems", with the same 23.7 percent marketshare they had back in 4Q08 and revenues that were essentially flat, the real story concerns the shifts in the marketplace for the other major players. IBM grew revenue 9 percent, putting it nearly 5 points of marketshare ahead of HP. HP revenues dropped 7 percent, moving it further behind. Not mentioned in the [IBM Press Release] were NetApp and Dell, neck and neck for fourth place, with NetApp gaining 16.8 percent in revenues, while Dell dropped 13.5 percent. Both NetApp and Dell now have about 8 percent marketshare each. These top five storage vendors represent nearly 70 percent of the marketshare.
Given that HP is IBM's number one competitor, not just in storage but all things IT, this was a major win. Bob Evans from InformationWeek interviews my fifth-line manager, IBM executive Rod Adkins [IBM Claims Hardware Supremacy] where he shares his views and opinions about HP, Oracle-Sun, Cisco and Dell.
I'll add my two cents on what's going on:
Shift in Servers causes Shift in Storage
Hundreds of customers are moving away from HP and Sun over to IBM servers, and with it, are chosing IBM's storage offerings as well. IBM's rock-solid strategy (which I outlined in my post [Foundations and Flavorings]) has helped explain the different products and how they are positioned. HP's use of Itanium processors, and Sun's aging SPARC line, are both reasons enough to switch to IBM's lastest POWER7 processors, running AIX, IBM i (formerly i5/OS) and Linux operating systems.
Thunder in the Clouds
Some analysts predict that by 2013, one out of five companies won't even have their own IT assets. IBM supports all flavors of private, public and hybrid cloud computing models. IBM has its own strong set of offerings, is also the number one reseller of VMware, and has cloud partnerships with both Google and Amazon. HP and Microsoft have recently formed an alliance, but they have different takes on cloud computing. HP wants to be the "infrastructure" company, but Microsoft wants to focus on its ["three screens and a public cloud"] strategy. Microsoft has decided not to make its Azure Cloud operating system available for private cloud deployments. By contrast, IBM can start you with a private cloud, then help you transition to a hybrid cloud, and finally to a public cloud.
In the latest eX5 announcement, IBM's x86-based servers can run 78 percent more virtual machines per VMware license dollar. This will give IBM an advantage as HP shifts from Itanium to an all x86-based server line.
Network Attached Storage
There seems to be a shift away from FC and iSCSI towards NAS and FCoE storage networking protocols. This bodes bad for HP's acquisition of LeftHand, and Dell's acquisition of EqualLogic. IBM's SONAS for large deployments, and N series for smaller deployments, will compete nicely against HP's StorageWorks X9000 system.
Storage on Paper no longer Eco-friendly
HP beats IBM when you include consumer products like printers, which some might consider "Storage on Paper". At IBM, we often joke that 96 percent of HP's profits come from over-priced ink cartridges. With the latest focus on the environment, people are printing less. I have been printing less myself, setting my default printer to generate a PDF file instead. There are several tools available for this, including [CutePDF] and [BullZip]. As IBM employees switch from Microsoft Office to IBM's [Lotus Symphony], it has built-in "export-to-PDF" capability as well. People are also going to their local OfficeMax or CartridgeWorld to get their cartridges refilled, rather than purchase new ones. That has to be hurting HP's bottom line.
Don't Forget About Storage Management
The leading storage management suites today are IBM's Tivoli Storage Productivity Center and EMC's Control Center. HP's Storage Essentials doesn't quite beat either of these, and management software is growing in importance to more and more customers.
It's Tuesday, and that means more IBM announcements!
I haven't even finished blogging about all the other stuff that got announced last week, and here we are with more announcements. Since IBM's big [Pulse 2010 Conference] is next week, I thought I would cover this week's announcement on Tivoli Storage Manager (TSM) v6.2 release. Here are the highlights:
Client-Side Data Deduplication
This is sometimes referred to as "source-side" deduplication, as storage admins can get confused on which servers are clients in a TSM client-server deployment. The idea is to identify duplicates at the TSM client node, before sending to the TSM server. This is done at the block level, so even files that are similar but not identical, such as slight variations from a master copy, can benefit. The dedupe process is based on a shared index across all clients, and the TSM server, so if you have a file that is similar to a file on a different node, the duplicate blocks that are identical in both would be deduplicated.
This feature is available for both backup and archive data, and can also be useful for archives using the IBM System Storage Archive Manager (SSAM) v6.2 interface.
Simplified management of Server virtualization
TSM 6.2 improves its support of VMware guests by adding auto-discovery. Now, when you spontaneously create a new virtual machine OS guest image, you won't have to tell TSM, it will discover this automatically! TSM's legendary support of VMware Consolidated Backup (VCB) now eliminates the manual process of keeping track of guest images. TSM also added support of the Vstorage API for file level backup and recovery.
While IBM is the #1 reseller of VMware, we also support other forms of server virtualization. In this release, IBM adds support for Microsoft Hyper-V, including support using Microsoft's Volume Shadow Copy Services (VSS).
Automated Client Deployment
Do you have clients at all different levels of TSM backup-archive client code deployed all over the place? TSM v6.2 can upgrade these clients up to the latest client level automatically, using push technology, from any client running v5.4 and above. This can be scheduled so that only certain clients are upgraded at a time.
Simultaneous Background Tasks
The TSM server has many background administrative tasks:
Migration of data from one storage pool to another, based on policies, such as moving backups and archives on a disk pool over to a tape pools to make room for new incoming data.
Storage pool backup, typically data on a disk pool is copied to a tape pool to be kept off-site.
Copy active data. In TSM terminology, if you have multiple backup versions, the most recent version is called the active version, and the older versions are called inactive. TSM can copy just the active versions to a separate, smaller disk pool.
In previous releases, these were done one at a time, so it could make for a long service window. With TSM v6.2, these three tasks are now run simultaneously, in parallel, so that they all get done in less time, greatly reducing the server maintenance window, and freeing up tape drives for incoming backup and archive data. Often, the same file on a disk pool is going to be processed by two or more of these scheduled tasks, so it makes sense to read it once and do all the copies and migrations at one time while the data is in buffer memory.
Enhanced Security during Data Transmission
Previous releases of TSM offered secure in-flight transmission of data for Windows and AIX clients. This security uses Secure Socket Layer (SSL) with 256-bit AES encryption. With TSM v6.2, this feature is expanded to support Linux, HP-UX and Solaris.
Improved support for Enterprise Resource Planning (ERP) applications
I remember back when we used to call these TDPs (Tivoli Data Protectors). TSM for ERP allows backup of ERP applications, seemlessly integrating with database-specific tools like IBM DB2, Oracle RMAN, and SAP BR*Tools. This allows one-to-many and many-to-one configurations between SAP servers and TSM servers. In other words, you can have one SAP server backup to several TSM servers, or several SAP servers backup to a single TSM server. This is done by splitting up data bases into "sub-database objects", and then process each object separately. This can be extremely helpful if you have databases over 1TB in size. In the event that backing up an object fails and has to be re-started, it does not impact the backup of the other objects.
In addition to dominating the gaming world, producing chips for the Nintendo Wii, Sony PlayStation, and Microsoft Xbox 360, IBM also dominates the world of Linux and UNIX servers. Today, IBM announced its new POWER7 processor, and a line of servers that use this technology. Here is a quick [3-minute video] about the POWER7.
While others might be [Dancing on Sun's grave], IBM instead is focused on providing value to the marketplace. Here is another quick [2-minute video] about why thousands of companies have switched from Sun, HP and Dell over to IBM.