Tony Pearson is a Master Inventor and Senior IT Architect for the IBM Storage product line at the
IBM Systems Client Experience Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
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Several of my IBM colleagues will be attending the "Virtual Worlds 2007" conference today and tomorrow. This conference sold out so quickly that they have already scheduled a second one for October. The focus is on 3-D internet technologies likeSecond Life. Attendance is expected at over 600 people.
IBM is investing heavily in this new concept of v-business. Last year, I was one of only 325 IBMers on Second Life. Now, according to this Better than Life blog entry from Grady Booch, IBM Fellow, the number is over 4000!
Of course, the challenge for IBM, and others, is learning to market in virtual worlds. Already, my team is in-world, and we meet several times a week. Using Second Life is quickly becoming an essential business skill, like participating in conference calls, or responding to instant messages.
What does meeting in-world entail?
Scheduling a time and a place
Finding a time that people can meet is no different than scheduling a audio or video conference call. In general, you don't have to worry about travel, but you do have to be actively somewhere connected to everyone else.
Finding a place involves actually determining the island, region and coordinates to hold the meeting. You need to find a place with enough seating. You don't have to worry about daylight, each person can control how much or little sunlight shows up on their screen. You do have to make sure you pick a spot that nobody else plans to use at that same time. Just like scheduling conference rooms at the site or hotel, we have to schedule rooms in advance.
To avoid this hassle, I have created the "pocket conference room". This is a single object that I can "rez" onto the ground, from my inventory, with 40 chairs, a PowerPoint presentation screen, a podium for a speaker to stand behind, and stools for speakers to sit on if they are next on the agenda. Now, I can hold impromptu meetings in any sandbox, grassy knoll, or the roof top of a building.
As with any other meeting, you need some basic ground rules. I am not talking the usual "no shooting, no gambling, no selling" rules that you see everywhere in Second Life. Instead, rules like an avatar must stand up before speaking. Anyone with a question must first "raise their hand" and get recognized by the chair. These ground rules can be as formal as Robert's Rules of Order or more casual, depending on who is participating.
It costs 10 Linden Dollars (L$) per PAGE to upload a PowerPoint presentation. This has the immediate benefit of having everyone spend more time and effort on their presentation, trying to cut down the number of charts, and focus more on what they are going to say.
Public Speaking Skills
It is amazing. People who are too scared to speak in front of an audience in Real Life have no problem having their avatar stand in front of other avatars in Second Life. This has greatly broadened the pool of speakers to tap into.Are you a woman with a husky masculine voice? Are you a man with a high-pitched feminine voice? Now, you can create an avatar that matches your voice.
This turns out to be the biggest challenge. In Real Life, organizing a face-to-face meeting involves time and effort making sure the venue has everything you need, a platform, a podium, good Audio/Video system, etc. All people have to do is show up, sit in a chair and listen.
In Second Life, however, the aspects of venue are all covered, but getting people to show up is another story. People have to sign up for Second Life account, create an avatar, wear appropriate virtual clothing, figure out how to teleport near the venue, walk or fly the difference to get to the exact building and room, master the sitting-in-a-chair and hold-coffee-and-sip-occasionally process, and pay attention.
Perhaps the best part of Second Life is that if you are not paying attention, your avatar noticeably falls asleep, into a hunched-over position, what is called "afk" (short for Away From Keyboard). On the other hand, if you do need to step away from your desk, you can put your avatar in "afk" mode immediately, tell everyone why and perhaps when you'll be back, and then re-activate when you return. This is one of the best improvements over regular audio conference calls.
I suspect the need for having places in Second Life to hold meetings will become more and more in demand.At a time when real-estate sales in the US is slowing down, Coldwell Banker's Second Life efforts are ramping up. I am not making this up. Coldwell Banker is one of the nation's largest real estate brokerage firms. They are trying to bring the same "adult supervision" to virtual real-estate transactions, offering to help people buy and rent properties in Second Life.
Last year, in my post [Inaugural Brand Impact 2007 Awards], I mentioned how IBM beat out other major storage vendors for the best brand "IBM System Storage". I am proud of this, and highlighted it as one of my team's key accomplishments during my brief20-month career in marketing, which I recapped in my post[Switching Over from What and Why] when I switched over to consulting.
This year, IBM did it again. For a second consecutive year, IBM System Storage was recognized by [Liquid Agency]as the leading brand for enterprise storage. Here is an excerpt from the [IBM Press Release]:
"IBM System Storage is the most trusted storage portfolio in the world, providing our clients leading disk, tape and storage software solutions and services. This award reflects IBM's priority in delivering information infrastructure solutions to solve our client's most critical storage challenges," said Barry Rudolph, Vice President, IBM System Storage. "We are helping clients -- from large corporations to small businesses -- intelligently manage information as a strategic business asset. We are proud to be recognized as the clear market leader in delivering solutions that help our clients manage and extract value from their information."
Liquid Agency reviewed over 250 technology brands to make this assessment.
The Business/IT Alignment category is critical for many companies; getting these two key divisions in sync provides a huge competitive advantage. This year’s winner – by a landslide – is IBM's [Innov8].
This Big Blue product has a touch of the sci-fi to it: it’s an interactive, 3-D business simulator intended to close the divide between IT staff and business executives. In other words, it’s…a video game. I guarantee you that in all the decades that Datamation has done its Product of the Year awards, never has a video game won. The times they are a-changin’.
Whether a server is the “best” server is, in truth, based on your company’s individual needs and budgets. In the server world, with its myriad options and add-ons, one size definitely does not fit all. That said, IBM p 570 Server must fit plenty of needs; the box easily won the Enterprise Server category. IBM claims this workhorse doubles the speed of its predecessor without requiring a larger energy footprint.
IBM Lotus Symphony
When it comes to total numbers of users, there’s no question that Microsoft Office is the 800-pound gorilla of this category. The deeply entrenched Office makes the corporate world go ‘round. Given Office’s status, it’s a major eyebrow raiser that this category was won by relative newcomer IBM Lotus Symphony. Perhaps it’s because Big Blue’s product is free (that always helps), or because IBM is itself such an established vendor. Whatever the case, consider this vote as a huge upset.
(Note: IBM Lotus Symphony is available for [free download] for Windows and Linux.When my friend purchased a new laptop that came pre-installed with Windows Vista, he was surprised to see that Microsoft Office was not included. I pointed him to Lotus Symphony, and he is running great with his existing Word, Powerpoint and Excel documents! I use Lotus Symphony on both Windows and Linux, and IBM plans to make a version available for Mac OS X-- when that happens, I have my Mac Mini G4 waiting to try it out.)
IBM Wireless Software for Business Intelligence (BI) on the go
For most of 2007, IBM Cognos 8 Go! Mobile software supported only Blackberry units. At the end of last year, Cognos upgraded its wireless business intelligence software – which delivers business reports to on-the-go staffers – to support handhelds that run Windows Mobile OS. Naturally, this expanded the company’s user base, and likely helped Cognos 8 Go! Mobile win the Wireless Software category.
(If you have a RIM Blackberry handheld device, you can try out this[actual demo].)
Wow! That's a lot of awards. Congratulations to all my IBM colleagues who made this happen!
The booths at a typical week-long tradeshow only go from day 2 to day 4, so that day 1 and day 5 can be used for unpacking and repacking all of the demo equipment and displays. This was the case here at the27th annual [Data Center Conference] here in Las Vegas.
The solution showcase ended Thursday afternoon.
From left to right:George Lane, Ron Houston, Cris Espinosa, Patty Congdon, David Bricker, Paula Koziol, Steve Sams, Tony Pearson,Gary Fierko, Diane Hill, David Share, Nick Sardino, Carla Fleming, Bruce Otte.
Gary Fierko and I discuss the IBM's vision and strategy, the TS7650G ProtecTIER gateway, and the differences between LTO-4 and IBM Enterprise tape, with an attendees at the booth.
Behind the scenes were folks from the [George P. Johnson company] that run events.Deniese Dunavin here helped us be successful at this conference!
Here are just a portion of all the sponsors that made this event possible, printed on bags given to each attendee.
After the booths closed down, we were invited to several different hospitality suites, sponsoredby different vendors.
The Cisco hospitality suite had an Elvis impersonator and a beautiful bride. Her name was Trixie.
The bouncers at the Computer Associates (CA) hospitality suite wore the same shade of green and blue colors from their logo.
The APC hospitality suite went with an Island/Pirate theme.
The Brocade hospitality suite rocked the Casbah! Yes, that is a REAL snake she is holding.
Michael Nixon, a presenter from NEC Corporation of America.
By the time we got to the Data Domain hospitality suite, they were out of "dedupe-tinis", most ofthe attendees had left, but they were giving out these bumper stickers. For those considering Data Domain,you might want to look at the IBM TS7650G Virtual Tape gateway, which also provides inline datadeduplication, but about six times faster ingest rate.
A faithful reader of this blog, Tom, sent me a link to Orson Scott Card's article titled[PROGRAMMERS AS BEES (or, how to kill a software company)]. "Is there any truth in this?" Tom asked?Having worked both sides of this fence as I approach my 22 year anniversary at IBM, I guess I can venturesome opinions on this piece. Let's start with this excerpt:
"The environment that nurtures creative programmers kills management and marketing types - and vice versa."
By this, he means "kills" in the UNIX sense, I imagine, and not the "Grand Theft Auto IV" sense.Different people solve problems differently. Some programmers have the luxury that theycan often focus on a single platform, single chipset, single OS, and so on, but Marketing types are tryingto come up with messaging that appeals to a broad audience, from people with business backgrounds to others with moretechnical backgrounds, and that can be more challenging. For programmers, "creative" is an adjective; formarketers, it's a noun.
"Programming is the Great Game. It consumes you, body and soul. When you're caught up in it, nothing else matters."
True. As a storage consultant, I find myself writing code a lot, from small programs, scripts, and even HTML codefor this blog. When you are in your zone, working on something, one can easily lose track of time.
"Here's the secret that every successful software company is based on: You can domesticate programmers the way beekeepers tame bees. You can't exactly communicate with them, but you can get them to swarm in one place and when they're not looking, you can carry off the honey. You keep these bees from stinging by paying them money. More money than they know what to do with. But that's less than you might think."
I have never tamed bees, but many of my friends who are still programmers are motivated by factors other thanmaximizing their income, such as: friendly co-workers, job security, casual attire, and interesting challenges. A few make more than they know what to do with, the rest have girlfriends"significant others" who solve that problem for them.
"One way or another, marketers get control. But...control of what? Instead of finding assembly lines of productive workers, they quickly discover that their product is produced by utterly unpredictable, uncooperative, disobedient, and worst of all, unattractive people who resist all attempts at management."
False. Either marketing had control in the first place (ala Apple, Inc.) or they never had. "Control of what?" is the key phrase here.
"The shock is greater for the coder, though. He suddenly finds that alien creatures control his life. Meetings, Schedules, Reports. And now someone demands that he PLAN all his programming and then stick to the plan, never improving, never tweaking, and never, never touching some other team's code."
True. But if you don't like surprises, perhaps software engineering is not the right career path for you.
"The hive has been ruined. The best coders leave. And the marketers, comfortable now because they're surrounded by power neckties and they have things under control, are baffled that each new iteration of their software loses market share as the code bloats and the bugs proliferate. Got to get some better packaging. Yeah, that's it."
This one depends. I've seen teams survive and manage, with junior programmers stepping up to backfill leadership roles, and other times, projects are scrapped, or started anew elsewhere. As for marketers, it doesn't take much to get one baffled, does it?