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Tony Pearson is a Master Inventor and Senior Software Engineer for the IBM Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
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I'll love to hear from you (I post letters from authors!) about how you put the blook together. Many folks have used cut and paste from blog page into word processor. Others have simply backed up their blogs, then cut and pasted. Some folks had the foresight to compose their posts in a word processor before posting!
Anyway, I'd like to know whatever ins and outs you'd like to share. Thanks.
Well Cheryl, I couldn't find any email address to send you a response, so Idecided to post here instead and post a traceback on your blog.
Software: Office 2003 version of Microsoft Word on Windows XP system
Front matter: Title, Copyright, Dedication, Table of Contents, Foreword, Introduction
Back matter: Blog Roll, Blogging Guidelines, Glossary, Reference table, What people have written about me and my blog
According to Lulu, you could use OpenOffice instead with RTF files. I didn't try that. I did tryusing CutePDF to upload ready-made PDFs, that didn't work. I also tried saving text in PDF formaton my Mac Mini running OS X 10.4 Tiger, but Lulu didn't like that either.IBM now offers a free download of [LotusSymphony] that might be an alternative for my next book.
For my blook, the "Blog Roll" serves instead of a more formal [Bibliography]. I could have also includedonline magazines and other web resources.
Decision 2: Chapter Configuration
I reviewed other blooks to see how they were organized. I thought I might organize the blog posts by topic or category, but all the blooks I looked atwere strictly chronological, oldest post first. This of course is exactly opposite as theyappear on the web browser. I decided to keep things simple, with just 12 chapters, one for each calendar month.
Each chapter was separated by a section break with unique footers, starting on odd page number. The footers have the page numbers on the outside edges, so that even pages had numbers on the left, and odd pages on the right. I also added the name of the chapter and the book, like so:
--------------------------------| |---------------------------- 40 ................December 2006| |Inside System Storage.... 41
This was a lot of work, but makes the book look more "professional".
Decision 3: Cut-and-Paste
People have asked me why it took three months to put my blook together, and I explainedthat the cut-and-paste process was manually intensive. My posts are either HTML entereddirectly into Roller webLogger, or typed in HTML on Windows Notepad and cut-and-pastedover to Roller later. I have access to the HTML source of each post, as wellas how it appears on the webpage, and tried cut-and-paste both ways. Copying theHTML source meant having to edit out all the HTML tags. I hadn't even looked into the idea of "backing up" through Roller all the entries, but they would probably have been HTMLsource as well.
In turned out that copying the webpage directly from the browser was better, which retains more of the formatting,and automatically eliminates all of the pesky HTML tags. I wanted the printed versions to resemblethe web page version.
Microsoft Word indicates all hyperlinks as bright blue underlined text which I didn't like, so I removedall hyperlinks, to avoid having to pay extra for "colored pages". This can be done manually, one by one, or pasting with the "text only" option butthis removes out all the other formatting as well. (Specifying black-and-white interior on Lulu might have converted all of these automaticallyto greyscale, so I might have been safe to leave them in,which I probably could have done if I wanted an online e-book version with links active, ... oh well)
To indicate where the hyperlinks would have been, I wrapped all the linked text in[square brackets]. I have now gotten in the habit of doing this for future blog posts, soif I ever make another book, it will cut down the work and effort on the cut-and-paste.
Some of the items I linked to posed a problem. I had to convert YouTube videos to flat imagesof the first frame to include them into the book. Older links were broken, and I had tofind the original graphics. I also sent a note to Scott Adams related about the use of one of his Dilbert cartoons.
I decided to also cut-and-paste my technorati tags and comments. For comments I mademyself, I labeled them "Addition" or "Response". A few people did not realize thatI was "az990tony" making the comments as the blog author, so I changed all to say "az990tony (Tony Pearson)" to make this more clear, and now do this on all future blogposts to minimize the work for my next book.
Because I used a lot of technical terms and acronyms, Microsoft Word actually gave mean error message that there were so many gramattical and spelling errors that it wasunable to track them all, and would no longer put wavy green or red lines underneath.
I did all the cut-and-paste work myself, but since the website is publicly accessible,I could have gotten someone else to do this for me.Had I read Timothy Ferriss' book The Four Hour Work Week sooner,I might have taken his advice on [Outsourcing the project to someone in India]. I might consider doing this for my next book.
Decision 4: Numbering the Posts
I decided I wanted to standardize the title of each post. The date was not uniqueenough, as there were days that I made multiple posts. So, I decided to assign eacha unique number, from 001 to 165, like so:
2006 Dec 12 - The Dilemma over future storage formats (033)
Posts that referred back to one of my earlier posts within the book had (#nnn) added so that readers couldgo jump back to them if they were interested. This eliminated trying to keep track of pagenumbers.
Decision 5: Adding behind-the-scenes commentary
One of the reasons I rent or buy DVDs is for the director's audio commentary and deleted scenes. These extras provided that added-value over what I saw in the movietheatre. Likewise, 80 percent of a blook is already out in the public for reading, so I felt I needed to provide some added value. At the beginning of each month, I describewhat is going on behind the scenes, and then in front of specific posts, I providedadditional context. This could be context of what was going on in the blogosphere at thetime, announcements or acquisitions that happened, what country I was blogging from, orwhat unannounced products or projects that were being developed that I can now talk aboutsince they are now announced and available.
To distinguish these side comments from the rest of the blog posts,I decorated them with graphics. Searching for copyright-free/royalty-free clip-art, graphics, and photos that represented eachconcept was time-consuming. I shrunk each down to about 1 inch square in size, and changed themfrom color to greyscale. (LuLu conversion to PDF probably would have automaticallyconverted the color graphics to greyscale for me, in which case leaving them in full colormight have been nice for an e-book edition, ... oh well)
I did complete each chapter one at a time. So, for each month, I cut-and-pasted all the blog posts,tags and comments, then fixed up and numbered all the post titles, then added all the behindthe scenes commentary, and cleaned up all the font styles and sizes. I recommend you do this at least for the first chapter, so you can get a good feel for what the finished version will look like.
Decision 6: Adding a Glossary
I sent early copies of the books to five of my coworkers knowledgeable about storage, andfive local friends who know nothing about storage.
Some of my early reviewers suggested having an index, so that people can find a specific poston a particular topic. Others suggested I spell out all the acronyms that appear everywhereand put that into the Reference section, rather than on each and every occurrence inthe book itself. Both were good ideas, and my IBM colleague Mike Stanek suggested calling ita GOAT (Glossary of Acronyms and Terms). Acronyms are spelled out, and terms or phrasesthat need additional explanation have a glossary definition. For eachitem, I put the post or posts that uses that term. Some terms are covered in dozens ofposts, so I tried to pick five or fewer posts representing the most pertinent.
The glossary was far more time-consuming than I first imagined, with over 50 pages containingover 900 entries. I struggled deciding which terms and acronyms needed explanation, and which were obvious enough. On the good side, itforced me to read and re-read the entire book cover to cover, and I caught a lot of othermistakes, misspellings, and formatting errors that way. Also, I have a large internationalreadership on my blog, so the glossary will help those whose English is not their native language,and will help those readers who are not necessarily experts in the storage industry.
Decision 7: Designing the Covers
Up to this point, I had been printing early drafts with simple solid color covers. Lulu hasthree choices for covers:
Just type in the text, upload an "author's photo" and chose a background color or pattern
Upload PNG files, one for the front cover, one for the back cover, and chose the textand color of the spine.
Upload a single one-piece PDF file that wraps around the entire book.
I had no software to generate the PDF for the third option, so I decided to try the secondoption. My first attempt was to format the front title page in WORD, capture the screen,convert to PNG and upload it as the front cover. I did same for the back cover, with a smallpicture of me and some paragraphs about the book.
I chose a simple straightforward title on purpose. Thousands of IBM and other IT marketing and technicalpeople will be ordering this book, and submitting their expenses for reimbursement as work-related, and didn't want to cause problems with a cute title like "An Engineer in Marketing La-La Land".
The next step was to use [the GIMP] GNU image manipulationprogram, similar to PhotoShop, to add a cream colored background, a slanted green spine, and some graphics that we had developed professionally for some of our IBM presentations.I learned how to use the GIMP when making tee-shirts and coffee mugs for our [Second Life] events, so I was already familiar. For newblook authors, I suggest they learn how to use this for their covers, or find someone who can do thisfor them.
I did the paperback version first, and once done, it was easy to use the same PNG files forthe dust jacket of the hardcover edition, adding some extra words for the front and back flaps.
The adage "Don't judge a book by its cover" seems to apply to everything except booksthemselves. The book cover is the first impression online, and in a bookstore. I have seenpeople pick books up off the shelf at my local Barnes & Noble, read the front and back covers, peruse the front and backflaps, and make a purchase decision without ever flipping a single page of the contents inside.From an article on Book Catcher [SELF-PUBLISHING BOOK PRODUCTION & MARKETING MISTAKES TO AVOID]:
According to selfpublishingresources website, three-fourths of 300 booksellers surveyed (half from independent bookstores and half from chains) identified the look and design of the book cover as the most important component of the entire book. All agreed that the jacket is the prime real estate for promoting a book.
While many struggle to find the right title and cover art, I think it is interesting that Lululets you post the same book with slightly different titles and covers, each as separate projects, and let market forces decide which one people like best. This is a common practice among marketresearch firms.
Decision 8: Finding someone to write the Foreword
With the book nearly done, I thought it would be a nice touch to have an IBM executive write a Foreword at the frontof the book. Several turned me down, so I am glad I found a prominent Worldwide IBM executiveto do it. I should have started this process sooner, as she wanted to read my book in its entirety beforeputting pen to paper. I had not planned for this. I was hoping to be done by end of October,but waiting for her to finish writing the Foreword added some extra weeks. Next time,I will start this process sooner.
Decision 9: Printing Early Drafts
You need to have Lulu print at least one copy to review before making it available to the public,and it doesn't hurt to order a few intermediary draft copies to make sure everything looks right.However, from the time I order it on Lulu, to the time it is in my hands, is over two weeks withstandard shipping, so I needed a way to print drafts to look at in between.
To avoid wear-and-tear on my color ink-jet printer, I went and bought a large black-and-white[Brother HL-5250DN] laser printer. Rather than buying specialty 6x9 paper, I used standard 8.5x11 paperusing the following 2-up duplex method:
Upload the DOC file to Lulu, and get it converted to PDF
Download the resulting PDF from Lulu back to your computer
View the PDF in Adobe Reader, and print it using 2-up "Booklet" mode.
For example, if you print 60 pages in booklet mode, it prints two mini-pages on thefront side, and two more mini-pages on the back side of each sheet of paper, resulting in 15 standard 8.5" x 11" pages that can be folded, stapled, and read like a mini-booklet. My entire blook could be printed on seven of these mini-booklets, saving paper, and giving me a close approximation to what the final book would look like. Eachmini-page is 5.5"x8.5", so just slightly smaller than the final 6"x9" form factor.I fount that 60 pages/15 sheets was about the maximum before it becomes hard to fold in half.
So, if I had to do it all over again, I might have chosen 11pt Garamond (the default), or changedthe default to 11pt Book Antiqua up front, so as not to have spend so much time converting thefonts. I might have left out the glossary. I might have left in all the hyperlinks and graphicsin full color for a separate e-book edition. And I definitely would have looked for an author formy Foreword much earlier in the process.
I didn't plan to write a blook when I started blogging. I have started putting [square brackets]around all my links. I have started putting "az990tony (Tony Pearson)" on all my comments. I hadassumed that people were jumping to all the links I provided in context, but I learned that the blogpost has to stand on its own, so now I make sure that I either paraphrase the important parts, oractually quote the text that I feel is important, so that the blog post makes sense on its own.This is perhaps good advice in general, but even more important if you plan to write a blook later.
Lastly, I decided up front to write blog posts that were 500-700 words long, about the average lengthof magazine or newspaper articles. In my blook, the average is 639 words per post, so I hit thatgoal. I have seen some blogs where each post is just a few sentences. Maybe they are posting fromtheir cell phone, or don't have time to think out a full thought, but who wants to read a year'sworth of [twitter] entries.
Well Cheryl, I hope that helps. If you need anymore, click on the "email" box on the right panel.
August 31 is my good friend Jim Cosentino's retirement day as a full-time employee at IBM. After over 30 years at IBM, in various marketing, sales and consulting roles, he is going to be thinking about happy things instead of working. His last seven years has been at theIBM Poughkeepsie Customer Executive Briefing Center as the lead System Storage presenter.
The past few years, I've traveled with him around the world on various business trips, teaching our IBM sales force and IBM Business Partners about our System Storage offerings, and presenting to clients. He is a class act, always positive, laughing, seeing the bright side of things.
While "spend more time with his family" has become a business cliche, I know Jim will actually enjoy his retirement years, spend more time with his family, take on other pursuits and hobbies, and perhaps do some more traveling.
Jim, if you are reading this, I have one suggestion. I know you have lots of friends within IBM, and count myself as one of them, but may I suggest your first goal is to makeat least three newfriends, to help you in your transition to retirement.
Congratulations Jim! Enjoy your well-deserved retirement!
Next week I am "briefing" a client on a variety of topics, everything from our overall strategy, to our DS4000 disk systems, LTO tape, the DR550, and storage virtualization. A lot to cover, and they only gave me 60 minutes!
The challenge is not gathering the material, as it is shrinking it down to cover all the key points into a fluid story. Which reminds me of a saying we have inside IBM: "Develop with prose, Market with poetry." When I was in development, I had to write some huge specifications. Now that I am in marketing, the fewer words the better. In looking to see if this saying was a modified version of a famous quote from someone else, I encountered this interesting quote below. John Windsor of YouBlog might argue this could apply to most marketing attempts just as easily as most poetry.
Most people ignore most poetry because most poetry ignores most people. --- Adrian Mitchell
Roger over at Creative Think asks ifChip Heath is the Next Malcolm Gladwell?, relating to a book called "Made to Stick". I just started reading this book yesterday, but it starts out with how some stories are more memorable than others. Some just "stick" in your head, like songs, and others are quickly forgotten.
I tell a lot of stories, some stick, some don't. For example, I had read in a Barnes and Noble flyer a description of a book that interested me. I went to the store, but had forgotten to bring the flyer with me. When the person at the help desk offered to help me find it on their computer system, I realized that I could not remember the author, the title nor the publisher. The only thing I could remember was that it was a dark green book. It was actually a collection of short stories that were all 55 words in length, all winners of a 55-word story contest. She then took out the flyer itself, and we found it easily from there. She asked why I only remembered that it was green, and I told her: "Because I collect green books."
I am amazed that the writers could cram a setting, characters, plot and resolution into only 55 words, and then I saw Anecdote's post Let's Be Brief which talks about the latest 6-word story contest, inspired by Hemmingway’s shortest story, which was only six words long.
Of these, fellow blogger Marc Farley suggested for me "Tony Late for Dinner Pearson", which is fair, I guess, given that I often work late to make sure my blog posts are well written, and sometimes that means I am the last to leave the building.
Full Disclosure: I've known Marc for a while now, we have attended events together and even were co-speakers on a conference call for customers.
Perhaps more disturbing is that, for the most part, the storage blogosphere is entirely dominated by men. Where are the women bloggers for storage?
Tim Ferris started the festivities with [The Grand Illusion: The Real Tim Ferriss speaks]. He claimed that for the past year, he outsourced the writing of his blog to a writer from India, and an editor from the Philippines. Given that his post was dated March 31, and he writes frequently about the benefits of outsourcing, it appeared like a legitimate post. However, Tim fessed up the following day, claiming that it was April 1 in Japan where he wrote it.
Guy Kawasaki wrote[April Fools' Stories You Shouldn't Believe]including my favorite #12 "Ruby on Rails cited Twitter as the centerpiece of its new 'Rails Can Scale' marketing program." Speaking of Twitter, Fellow IBM blogger Alan Lepofsky from our Lotus Notes team wrote[Great, now there is Twitter Spam]. It looked like a real post, but then I realized, ... everything on Twitter is spam!
Topics like energy consumption and global warming were fodder for posts and pranks.The post[Was Earth Hour a joke again?], argued thatthe preparation of "Earth Hour" last week in effect used up more energy than the hour of this annual "lights-off event" actually saved. This reminded me of John Tierney's piece in the New York Times ["How virtuous is Ed Begley, Jr.?"] where a scientist explains that it is more "green" for the environment to drive a car short distances than to walk:
If you walk 1.5 miles, Mr. Goodall calculates, and replace those calories by drinking about a cup of milk, the greenhouse emissions connected with that milk (like methane from the dairy farm and carbon dioxide from the delivery truck) are just about equal to the emissions from a typical car making the same trip. And if there were two of you making the trip, then the car would definitely be the more planet-friendly way to go.
Wayan Vota, my buddy over at OLPCnews, writes in his post[Windows XO Child Centric Development] that the "Sugar" operating environment on the innovative Linux-based XO laptops will soon be re-named the"Windows XO Operating System", with their new motto "Windows XO: A Child-Centric Operating Platform for Learning, Expression and Exploration." The mocked up photo of an XO laptop with the Windows XO logo was excellent!
The economists from Freakonomics explain in [And While You're at it, Toss the Nickel] that it costs the US Government 1.7 cents to produce each penny. The US government loses $50 million dollars each year making pennies. Each nickel costs 10 cents to produce. This one was dated March 31, so it could actually be true. Sad, but true.
My favorite, however, was EMC blogger Barry Burke's post["5773 > c"] explaining howtheir scientists were able to reduce latency on the EMC SRDF disk replication capability:
What the de-dupe team found is that there is a hidden feature within recent generations of this chip that allow a single bit, under certain circumstances, to represent TWO bits of information.
Still, almost 34% of the total bits transferred were in fact aligned double-zeros, far more than all other bit combinations - and most importantly, these were quite frequently byte-aligned, as required by this new-found capability. Makes sense, if you think about it - most of those 32- and 64-bit integers are used to store numbers that are relatively small (years, months, days, credit charges, account balances, etc.). So that's why the team decided to use this new two-fer bit to represent "00".
Mathematically, if you can transmit 34% of the data using half as many bits, you reduce the number of bits you have to transfer in total by 17%. Which, while not necessarily earth-shattering, is nothing to be ashamed of. On top of the SRDF performance enhancements delivered in 5772 (30% reduction in latency or 2x the distance), this new enhancement adds another 17% latency improvement (or ~1.4x more distance at the same latency). Combined with 5772, SRDF/S customers could see a 50% reduction in latency. And 5773 allows SRDF/A cycle times to be set below 5 seconds (with RPQ) - this new feature adds a little headroom to maximize bandwidth efficiency for the shortest possible RPO.
Again, this looked real, until I did the math. Start with the speed of light in a vacuum of space ("c" in BarryB's title) which is roughly 300,000 kilometers per second, or put into more understandable units, 300 kilometers per millisecond. However, light travels slower through all other materials, and for fiber optic glass it is only 200 kilometers per millisecond. Sending a block of data across 100km, and then getting a response back that it arrived safely, is a total round-trip distance of 200km, so roughly 1 millisecond. However, EMC SRDF often takes two or three round-trips per write, versus IBM Metro Mirror on the IBM System Storage DS8000 which has got this down to a single round-trip. The number of round-trips has a much bigger effect on latency than EMC's double-bit data compression technique. With IBM, you only experience about 1 millisecond latency per write for every 100km distance between locations, the shortest latency in the industry.
It is good that once a year, you should be skeptical of what you read in the blogosphere, and sometimes check the facts!
My theme this week was to focus on "Do-it-Yourself" solutions, such as the "open storage" concept presentedby Sun Microsystems, but it has morphed into a discussion on vendor lock-in. Both deserve a bit of furtherexploration.
There were several reasons offered on why someone might pursue a "Do-it-Yourself" course of action.
Building up skills
In my post [Simply Dinners and Open Storage], I suggested that building a server-as-storage solution based on Sun's OpenSolaris operating system could serve to learn more about [OpenSolaris], and by extension, the Solaris operating system.Like Linux, OpenSolaris is open source and has distributions that run on a variety of chipsets, from Sun's ownSPARC, to commodity x86 and x86-64 hardware. And as I mentioned in my post [Getting off the island], a version of OpenSolaris was even shown to run successfully on the IBM System z mainframe.
"Learning by Doing" is a strong part of the [Constructivism] movement in education. TheOne Laptop Per Child [OLPC] uses this approach. IBM volunteers in Tucson and 40other sites [help young students build robots]constructed from [Lego Mindstorms]building blocks.Edward De Bono uses the term [operacy] to refer to the"skills of doing", preferred over just "knowing" facts and figures.
However, I feel OpenSolaris is late to the game. Linux, Windows and MacOS are all well-established x86-based operating systems that most home office/small office users would be familiar with, and OpenSolaris is positioning itself as "the fourth choice".
In my post[WashingtonGets e-Discovery Wakeup Call], I suggested that the primary motivation for the White House to switch from Lotus Notes over to Microsoft Outlookwas familiarity with Microsoft's offerings. Unfortunately, that also meant abandoning a fully-operational automated email archive system, fora manual do-it-yourself approach copying PST files from journal folders.
Familiarity also explains why other government employees might print out their emails and archive them on paperin filing cabinets. They are familiar with this process, it allows them to treat email in the same manner as they have treated paper documents in the past.
Cost, Control and Unique Requirements
The last category of reasons can often result if what you want is smaller or bigger than what is availablecommercially. There are minimum entry-points for many vendors. If you want something so small that it is notprofitable, you may end up doing it yourself. On the other end of the scale, both Yahoo and Google ended up building their data centers with a do-it-yourself approach, because no commercial solutions were available atthe time. (IBM now offers [iDataPlex], so that has changed!)
While you could hire a vendor to build a customized solution to meet your unique requirements, it might turn outto be less costly to do-it-yourself. This might also provide some added control over the technologies and components employed. However, as EMC blogger Chuck Hollis correctly pointed out for[Do-it-yourself storage],your solution may not be less costly than existingoff-the-shelf solutions from existing storage vendors, when you factor in scalability and support costs.
Of course, this all assumes that storage admins building the do-it-yourself storage have enough spare time to do so. When was the last time your storage admins had spare time of any kind?Will your storage admins provide the 24x7 support you could get from established storage vendors? Will theybe able to fix the problem fast enough to keep your business running?
From this, I would gather that if you have storage admins more familiar with Solaris than Linux, Windows or MacOS,and select commodity x86 servers from IBM, Sun, HP, or Dell, they could build a solution that has less vendor lock-in than something off-the-shelf from Sun. Let's explore the fears of vendor lock-in further.
The storage vendor goes out of business
Sun has not been doing so well, so perhaps "open storage" was a way to warn existing Sun storage customers thatbuilding your own may be the next alternative.The New York Times title of their article says it all:["Sun Microsystems Posts Loss and Plans to Reduce Jobs"]. Sun is a big company, so I don't expect them to close their doors entirely this year,but certainly fear of being locked-in to any storage vendor's solution gets worse if you fear the vendor might go out of business.
The storage vendor will get acquired by a vendor you don't like
We've seen this before. You don't like vendor A, so you buy kit from vendor B, only to have vendor A acquire vendorB after your purchase. Surprise!
The storage vendor will not support new applications, operating systems, or other new equipment
Here the fear is that the decisions you make today might prevent you from choices you want to make in the future.You might want to upgrade to the latest level of your operating system, but your storage vendor doesn't supportit yet. Or maybe you want to upgrade your SAN to a faster bandwidth speed, like 8 Gbps, but your storage vendordoesn't support it yet. Or perhaps that change would require re-writing lots of scripts using the existingcommand line interfaces (CLI). Or perhaps your admins would require new training for the new configuration.
The storage vendor will raise prices or charge you more than you expect on follow-on upgrades
For most monolithic storage arrays, adding additional disk capacity means buying it from the same vendor as the controller. I heard of one company recently who tried to order entry-level disk expansion drawer, at a lower price, solely to move the individual disk drives into a higher-end disk system. Guess what? It didn't work. Most storage vendors would not support such mixed configurations.
If you are going to purchase additional storage capacity to an existing disk system, it should cost no more thanthe capacity price rate of your original purchase. IBM offers upgrades at the going market rate, but not all competitors are this nice. Some take advantage of the vendor lock-in, charging more for upgrades and pocketing the difference as profit.
Vendor lock-in represents the obstacles in switching vendors in the event the vendor goes out of business, failsto support new software or hardware in the data center, or charges more than you are comfortable with. These obstacles can make it difficult to switch storage vendors, upgrade your applications, or meet otherbusiness obligations. IBM SANVolume Controller and TotalStorage Productivity Center can help reduce or eliminate many of these concerns. IBMGlobal Services can help you, as much or as little, as you want in this transformation. Here are the four levelsof the do-it-yourself continuum:
Let me figure it out myself
Tell me what to do
Help me do it
Do it for me
This is the self-service approach. Go to our website, download an [IBM Redbook], figure out whatyou need, and order the parts to do-it-yourself.
IBM Global Business Services can help understand your business requirementsand tell you what you need to meet them.
IBM Global Technology Services can help design, assemble and deploy asolution, working with your staff to ensure skill and knowledge transfer.
IBM Managed Storage Services can manage your storage, on-site at your location, or at an IBM facility. IBM provides a varietyof cloud computing and managed hosting services.
So, if you are currently a Sun server or storage customer concerned about these latest Sun announcements, give IBM a call, we'll help you switch over!
It is perhaps coincidence that I learned that two people have blogs today.
Dinh Phan is an IBM Field Technical Sales Specialist (FTSS) for IBM System Storage for the Western region of United States. He contributes to the Solsie.com blog from Costa Mesa, California. While this blog is focused on Mobile technology, Dinh has told me he plans to contribute postings about storage. One posting I found heart-warming was about IBM's historic donation of technology.Find his blog entries at:http://solsie.com/
My colleague, Marissa Benekos, is on location with her video camera in Orlando, Florida for theComputerWorld [Storage Networking World] conference.
The IT specialists from the IBM booth were excited at David Bricker's debut on YouTube.Here's the rest of the gang in this [video].
Here's Andy Monshaw, General Manager of IBM System Storage and keynote speaker at this SNW event, summarizingIBM's "Information Infrastructure" strategy in 60 seconds in this [Youtube video].
This last video is Clod Barrera talking about the importance of security. Clod is an IBM Distinguished Engineerand Chief Technical Strategist for IBM System Storage product line. Here is his[Youtube video]
It looks like Marissa is having a lot of fun taking these videos at the event.More videos, as we get them, will be posted to the [IBM videos channel].
On StorageZilla, fellow blogger Mark Twomey introduces the latest entrant from EMC to the blogosphere,in his post [Polly Pearson's blog].
Although we share the same name, with the same exact spelling, I would like be the first to point out we are not related, at least as far as I know. Basing solely from her post[Welcome to my Blog - Part 1], sheis a year younger than I am, a lot better looking, majored in communications, and is not afraid to quit acrappy job for a much better job elsewhere. I on the other hand, majored in engineering, but agree wholeheartedly not to stick in a crappy situation. There is such a skills shortage out there in the IT industry,with a cap on U.S. [H-1B visas] at a paltry [65,000 this year]. If you don't like your IT job, you should be able toquit and find another one in the IT industry you are more passionate about.
On a similar theme, over at DrunkenData, Jon Toigo's latest post asks if you are[Feeling Insecure About Your Job?]ScoreLogix’s Job Security Index has fallen in the United States, with a sharp drop specifically for IT jobs. Jon points out that while it might be easy to point out that a number went up or down, it is far more difficultto explain why it did so. He gives a good piece of career advice:
Want to keep your job? Play by the rules of the front office: demonstrate the value of what you do for the company from the standpoint of cost-savings, risk reduction and process improvement. Make yourself indispensable. If they don’t appreciate you then, you need to move on. You will always be hiding in your cubical and sweating a pink slip ...
So shine bright. Be remarkable. It is not always easy to communicate your value in a technical position to cluelessnon-technical managers. Certainly, writing a blog helps. Within IBM, there are over 3500 bloggers. Most postwithin the safe confines behind the firewall, but manage to generate ideas, present valid arguments, and get theconversation rolling with the right set of people that might be difficult otherwise in a company like IBM of over350,000 employees scattered around the world. A few of us daringly blog in full public, and carry the conversationto our clients, prospects, analysts, journalists, Business Partners, and others within the IT industry.
So, Polly Pearson from EMC, although we have never met in person, I too welcome you to the blogosphere!
IBM Developerworks that host this blog suggest posting once per day. General blogging guidelines I have found suggest 300 to 500 words per post. Most magazine and newspaper articles range around 700 words.In my book, [Inside System Storage: Volume I], I had 165 posts covering twelve months, with an average of 636 words per post.
longer posts, perhaps once a week or less
I've seen several executives adopt this approach. When they have something to say, out comes a long speech,in written form, when the occasion deems it necessary. Some of the more technical blogs adopt this approachalso, going into great detail on product specifications and supporting material to make their case.
Either way, it comes out to perhaps 2000 words per week, that can be 20 posts of 100 words each, four posts that are 500 words each, or one long post for the week. Currently, I post about 2-5 times per week, with posts 500-700 words long. I can try to mix short posts with long ones, to give you readers some variety. Post a comment below on whether you prefer that I do more/shorter or fewer/longer.
As for the future of IT...
In a recent post by fellow blogger (and author) Nick Carr titled [Alan Turing, cloud computing and IT's future], he mentions he has a free download of a 7-page PDF called "IT in 2018: from Turing's machine to the computing cloud." It's a quick read, covering many of thepoints in his most recent book, The Big Switch. Here's an excerpt:
As for computer professionals, the coming of the WorldWide Computer means a realignment of the IT workforce,with some jobs disappearing, some shifting fromusers to suppliers, and others becoming more prominent.On the supplier side, we’ll likely see booming demand for the skills required to design and run reliable,large-scale computing plants. Expertise in parallelprocessing, virtualization, artificial intelligence, energymanagement and cooling, encryption, high-speed networking,and related fields will be coveted and rewarded.Much software will also need to be written orrewritten to run efficiently on the new infrastructure. Ina clear sign of the new labor requirements, Google andIBM have teamed up to spearhead a major educationinitiative aimed at training university students to writeprograms for massively parallel systems.
Some interesting insights from Google can be read in New York Times'Freakonomics blog, where Steve Dubner interviews Google's chief economist: [Hal Varian Answers Your Questions]Hal comes up with some clever answers to some rather tough questions. It's worth a read.
It is good to have futurists like this. However, as we caution in IBM, those who seek a life througha crystal ball... must often settle for a diet of broken glass.I will close with one of my favorite quotes.
"As I've said many times, the future is already here. It's just not very evenly distributed." --- William Gibson (science-fiction author)
So, yes, I may sometimes look at the rear-view mirror. However, there is a common theme from Nick Carr to Steve Dubnerto William Gibson. They also look back to the past to give insights on how things might unfold in the future.
My view is that for some the future is already here. IBM already offers the product, service or solutionthat might be just what you need, but you just haven't gotten it yet. Future for you, but past for us.For others, the future is repeating a pattern we have already seen in the past. Understanding what happened back then helps us be better prepared to understand what is happening now, in the directions and trends we forecast moving forward.
Last year, in my post [Inaugural Brand Impact 2007 Awards], I mentioned how IBM beat out other major storage vendors for the best brand "IBM System Storage". I am proud of this, and highlighted it as one of my team's key accomplishments during my brief20-month career in marketing, which I recapped in my post[Switching Over from What and Why] when I switched over to consulting.
This year, IBM did it again. For a second consecutive year, IBM System Storage was recognized by [Liquid Agency]as the leading brand for enterprise storage. Here is an excerpt from the [IBM Press Release]:
"IBM System Storage is the most trusted storage portfolio in the world, providing our clients leading disk, tape and storage software solutions and services. This award reflects IBM's priority in delivering information infrastructure solutions to solve our client's most critical storage challenges," said Barry Rudolph, Vice President, IBM System Storage. "We are helping clients -- from large corporations to small businesses -- intelligently manage information as a strategic business asset. We are proud to be recognized as the clear market leader in delivering solutions that help our clients manage and extract value from their information."
Liquid Agency reviewed over 250 technology brands to make this assessment.
The Business/IT Alignment category is critical for many companies; getting these two key divisions in sync provides a huge competitive advantage. This year’s winner – by a landslide – is IBM's [Innov8].
This Big Blue product has a touch of the sci-fi to it: it’s an interactive, 3-D business simulator intended to close the divide between IT staff and business executives. In other words, it’s…a video game. I guarantee you that in all the decades that Datamation has done its Product of the Year awards, never has a video game won. The times they are a-changin’.
Whether a server is the “best” server is, in truth, based on your company’s individual needs and budgets. In the server world, with its myriad options and add-ons, one size definitely does not fit all. That said, IBM p 570 Server must fit plenty of needs; the box easily won the Enterprise Server category. IBM claims this workhorse doubles the speed of its predecessor without requiring a larger energy footprint.
IBM Lotus Symphony
When it comes to total numbers of users, there’s no question that Microsoft Office is the 800-pound gorilla of this category. The deeply entrenched Office makes the corporate world go ‘round. Given Office’s status, it’s a major eyebrow raiser that this category was won by relative newcomer IBM Lotus Symphony. Perhaps it’s because Big Blue’s product is free (that always helps), or because IBM is itself such an established vendor. Whatever the case, consider this vote as a huge upset.
(Note: IBM Lotus Symphony is available for [free download] for Windows and Linux.When my friend purchased a new laptop that came pre-installed with Windows Vista, he was surprised to see that Microsoft Office was not included. I pointed him to Lotus Symphony, and he is running great with his existing Word, Powerpoint and Excel documents! I use Lotus Symphony on both Windows and Linux, and IBM plans to make a version available for Mac OS X-- when that happens, I have my Mac Mini G4 waiting to try it out.)
IBM Wireless Software for Business Intelligence (BI) on the go
For most of 2007, IBM Cognos 8 Go! Mobile software supported only Blackberry units. At the end of last year, Cognos upgraded its wireless business intelligence software – which delivers business reports to on-the-go staffers – to support handhelds that run Windows Mobile OS. Naturally, this expanded the company’s user base, and likely helped Cognos 8 Go! Mobile win the Wireless Software category.
(If you have a RIM Blackberry handheld device, you can try out this[actual demo].)
Wow! That's a lot of awards. Congratulations to all my IBM colleagues who made this happen!
I was in Raleigh this week, in business meetings, and had dinner last night at a Japanese Tepanyaki restaurant. The man next to me was dining alone, and said he worked for Cisco, a big company, "Had you heard of it?" he asked. Of course, I told him, I work for IBM, and IBM and Cisco have a strong working relationship, using each others products in both directions. He said he understood why they would use IBM, but why would IBM buy anything from them, and then he said, "Oh yes, your cafeteria".
At this point we realized he was talking about SYSCO, the food company, not Cisco, the storage networking technology partner. We both had a good laugh.
Which brings me to think of other "mis-heard" or "mis-interpreted" items that might have caught people off guard because they sounded similarly.
zFS versus ZFS
Some things are case-sensitive. Lower case zFS is the hierarchical file system for the z/OS mainframe environment, which was originally called "episode" file system that IBM acquired from TransArc. z/OS supports two file systems, HFS and zFS. Meanwhile, ZFS is one of the file systems available for Sun Solaris. Apple Mac OS is switching from its own HFS, different than the z/OS version, over the Sun's ZFS.
packs versus PACS
Older mainframers call disk volumes "packs". This started in the days where disks were "removable" and you can pack and unpack them into the drive unit.
PACS on the other hand refers to the "Picture Archive and Communication System" application environment used by hospitals and medical facilities to storage and share X-ray, Cardiology and Radiology images. Today, modern medical equipment are called "modalities" and directly connect to NAS storage via NFS or CIFS protocols. The images are immediately digitized and sent to disk, then tape, for long-term archive storage. IBM's Grid Medical Archive Solution (GMAS) is designed specifically for this environment.
rack versus RAC
Perhaps my favorite was when someone asked a high-level executive at a conference if their storage product supported Oracle RAC, and the response was that it supported anyone's rack, so long as it met the 19 inch standard. Everyone burst out laughing, and he probably had to be explained what was going on afterward.
Oracle RAC refers to Real Application Cluster, allowing multiple Oracle servers to work together as a system. A "rack" is just the powered shelf, typically 19" wide, and typically 25U or 42U tall, that allows modular servers, storage or network gear be placed together in a data center. A "U" is 1.75 inches, the thickness of a "two-by-four" piece of lumber. If you have ever used a 3.5 inch or 5.25 inch floppy diskette, then you already know the 2U and 3U sizes.
I am sure there are many other examples of similar sounding terms and phrases. If you have any to contribute, post a comment below!
A faithful reader of this blog, Tom, sent me a link to Orson Scott Card's article titled[PROGRAMMERS AS BEES (or, how to kill a software company)]. "Is there any truth in this?" Tom asked?Having worked both sides of this fence as I approach my 22 year anniversary at IBM, I guess I can venturesome opinions on this piece. Let's start with this excerpt:
"The environment that nurtures creative programmers kills management and marketing types - and vice versa."
By this, he means "kills" in the UNIX sense, I imagine, and not the "Grand Theft Auto IV" sense.Different people solve problems differently. Some programmers have the luxury that theycan often focus on a single platform, single chipset, single OS, and so on, but Marketing types are tryingto come up with messaging that appeals to a broad audience, from people with business backgrounds to others with moretechnical backgrounds, and that can be more challenging. For programmers, "creative" is an adjective; formarketers, it's a noun.
"Programming is the Great Game. It consumes you, body and soul. When you're caught up in it, nothing else matters."
True. As a storage consultant, I find myself writing code a lot, from small programs, scripts, and even HTML codefor this blog. When you are in your zone, working on something, one can easily lose track of time.
"Here's the secret that every successful software company is based on: You can domesticate programmers the way beekeepers tame bees. You can't exactly communicate with them, but you can get them to swarm in one place and when they're not looking, you can carry off the honey. You keep these bees from stinging by paying them money. More money than they know what to do with. But that's less than you might think."
I have never tamed bees, but many of my friends who are still programmers are motivated by factors other thanmaximizing their income, such as: friendly co-workers, job security, casual attire, and interesting challenges. A few make more than they know what to do with, the rest have girlfriends"significant others" who solve that problem for them.
"One way or another, marketers get control. But...control of what? Instead of finding assembly lines of productive workers, they quickly discover that their product is produced by utterly unpredictable, uncooperative, disobedient, and worst of all, unattractive people who resist all attempts at management."
False. Either marketing had control in the first place (ala Apple, Inc.) or they never had. "Control of what?" is the key phrase here.
"The shock is greater for the coder, though. He suddenly finds that alien creatures control his life. Meetings, Schedules, Reports. And now someone demands that he PLAN all his programming and then stick to the plan, never improving, never tweaking, and never, never touching some other team's code."
True. But if you don't like surprises, perhaps software engineering is not the right career path for you.
"The hive has been ruined. The best coders leave. And the marketers, comfortable now because they're surrounded by power neckties and they have things under control, are baffled that each new iteration of their software loses market share as the code bloats and the bugs proliferate. Got to get some better packaging. Yeah, that's it."
This one depends. I've seen teams survive and manage, with junior programmers stepping up to backfill leadership roles, and other times, projects are scrapped, or started anew elsewhere. As for marketers, it doesn't take much to get one baffled, does it?
Wrapping up my week's theme of "diversity", with posts on a diverse set of topics,today I will suggest ways to spendyour time while you are walking 10,000 steps per day, as recommended by the authorsof the book "You: On a Diet".
(If you thought this was about the 10,000 steps it might take to implement a storage solution, you should switch over to IBM as your storage vendor. For example, the DS3200 and DS3400 can beimplemented in as little as SIX steps. That's pretty cool.)
Blogs like Lifehacker are an excellent resource for neat littletips and tricks to help you throughout your day, like how to use your iPod, cell phone or computer better, for example. These suggestions are based on the idea that you can walk your 10,000 steps with access to an iPod and cell phone.
Learning a language
... or refreshing yourself on a language you might not have spoken in a while. In addition to formal audio-based lessons from Pimsleur, there are podcasts you can get for various languages. In preparation for my upcoming trip to Japan and China, I have been listening to JapanesePod101.com and ChinesePod.com which have quick lessons that complement the formal training.This Lifehacker postindicates there are similar ones for French, Spanish, Italian, and Brazillian Portuguese.
Practicing your presentation
Walking while practicing your 30-60 minute presentation would be good exercise.MicroPersuasion explains how to turn your iPod into the ultimate PowerPoint accessory, and this article in PlayListmag.com providesthe steps to get a PowerPoint presentation onto your iPod. I did this, and the slides are found underPhotos->Photo Library. The images are small, but heck, they are your charts and you should recognize themwell enough to remind yourself what to say on each slide.Also, I am able to record my practice sessions using MP3 Recorder and listen as I page through each slide. (In theory, you can use your iPod to present your slides to your audience, plugging the iPod directly into the laptop projector, instead of a laptop, using cables available at your local Apple store, and use the iPod controls as your forward/backward remote.)
Working your To-Do list
You can download your to-do list to your iPod. I use BackPackIt from 37 Signals. You can sign up for a free account, or upgrade to a paid account, and have anamazingly simple browser-based tool to develop your to-do lists, one for each project or aspect of your life. Oncedone, the list can be emailed to you as plain text. Enable your iPod as an "external disk drive" and copy this text file to your NOTES directory on the iPod drive. Voila! You can now read your to-do list! (I could also send it to my cell phone, using firstname.lastname@example.org, but I find the iPod easier to read and navigate)
Think of something to add? Send an email from your cell phone. With BackPackit, I can send an email that will directly add my text as a note or todo list item. On my phone, this is simply sending a text message to "500" with text like:
"email@example.com todo # buy bread".
The hash mark (#) separates the subject line from the body of the email, and this is how Backpackit knows its a todo item or a note. If you pre-program the huge email address in advance on your phone, then it isn't as bad as it looks. It will be on your packpackit page the next time you log in.
Well, that's three suggestions. The next time you complain that there is no time to walk, you now have no excuse.