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Tony Pearson is a Master Inventor and Senior Software Engineer for the IBM Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
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"IBM says revenue for its mainframe business rose 32% in the second quarter compared with a year earlier, easily outpacing overall sales growth of 13%.A big driver was February's launch of IBM's next-generation mainframe line, the z10, its first big upgrade since 2004. IBM spent about $1.5 billion on the new line.
With their power and size, mainframes have some unique advantages over (distributed) servers. Many companies cobble together many servers, powered by industry standard chips made by Intel (INTC) and Advanced Micro Devices, (AMD) to do jobs that were once the province of mainframes. IBM, too, sells such servers.
IBD: Can you tell me more about this business?
Gelardi: Traditionally, the mainframe was the back-office powerhouse for batch and transactional processing — sort of the thing behind banks, the thing behind retailers, the thing behind insurance companies.
It's the thing that, if you screw this up, you just gave your whole business away. The new thing, which is really sort of the second driver of growth, is the introduction of Linux (an open-source operating system popular with some servers) on the mainframe. Z-Linux (IBM's Linux mainframe software) is where we have been able to drive substantially new workloads to the mainframe.
IBD: Why is the mainframe business important to IBM?
Gelardi: It's a very differentiated product environment where we feel very confident that we can say to a client, look, we built this thing from the casters all the way up; the software stack, all the way up. We've built into this a level of performance and scalability and efficiency. We're very, very confident that we can resolve any issue (for customers).
Let me give you an example. If I take (1,500 Intel) servers . . . and put them on a single mainframe, I'll have no performance problems whatsoever. But I'm taking all of that workload that was on 1,500 separate servers and consolidating them on one mainframe. While it may be a million-dollar machine and up, it's actually cheaper than those 1,500 servers.
IBD: What are some big drivers for your clients today?
Gelardi: Energy. If you look at a workload on a previous generation mainframe, z9, for the equivalent performance on a z10, I'm going to use 15% less energy for the same amount of performance.
Look at the (physical data-center space) in the industry. The question used to be, "How much space do you want?" The question now is, "How much energy are you going to consume?" It's more efficient to manage the work loads inside the larger (mainframe).
IBD: So, you're saying that using a mainframe addresses these modern problems better than servers?
IBD: Is it hard to convince people of that?
Gelardi: It's a legitimate question for clients who never had a mainframe. There are a few. (In those cases) it will probably be more complicated (to convince them).
However, a year or so ago we put out a press release about an entertainment (company). Their story was, "We're going to build a new gaming environment." Long story short, they said, "Why not use the mainframe?" There are new clients coming to the mainframe.
IBD: Do mainframes help other IBM businesses?
Gelardi: Clearly. I have very broad coverage. We are the server vendor. We have the storage capacity; we have the operating environment; we have the software stack, (including) Websphere, Tivoli, DB2. We have the services capabilities. We have the consulting capability. You can sort of go on. It becomes an ecosystem that is really valuable to the company at large.
IBD: What mainframe customers were active in the second quarter?
Gelardi: Interesting enough (given the state of the industry), the financial services sector was very strong. That was particularly true in the Americas and in Europe. We have a pretty broad spread (of users), but there is no question that financial services is a core market."
IBM offers a lower total cost of ownership (TCO) than HP or Sun can offer. For more about the IBM System z10 EC, see my posts last month:
Next Monday, September 1, 2008, marks my two year "blogoversary" for this blog!
I won't be blogging on Monday, of course, because that is [Labor Day] holiday here in the United States.
(From a Canadian colleague: US is not the only country who celebrates Labor Day on the first weekend in September. Canada also celebrates Labour Day on the first weekend in September. It's the only holiday(other than Christmas/New Years) where we are in sync with US. Our Thanksgiving Days are different as is your July 4 vs our July 1. But for Labour Day we are one with the Borg...)
(From an Australian colleague: each province of Australia has its own day to celebrate Labor Day, see [Australia Public Holidays])
The rest of the world celebrates Labor Day on May 1, but the USA celebrates this on the first Monday of September, which this year lands on September 1.Originally, the day is intended to be a "day off for working citizens", IBM is kind enough to let managers and marketingpersonnel have the day off also. (Not that anyone is going to notice no press releases next Monday, right?)
I started this blog on September 1, 2006 as part of IBM's big["50 Years of Disk Systems Innovation"] campaign. IBM introduced the first commercial disk system on September 13, 1956 and so the 50th anniversary was in 2006. Last year, IBM celebrated the 55th anniversary of tape systems.
Several readers have asked me why I haven't talked about recent current events, such as the Olympic Games in Beijing, or the U.S. National Conventions for the race for U.S. President. I have to remind them of one of the key precepts of IBMblogging guidelines:
8. Respect your audience. Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in IBM’s workplace. You should also show proper consideration for others’ privacy and for topics that may be considered objectionable or inflammatory - such as politics and religion.
I made subtle references to my senator from Arizona, John McCain, in my post [ILM for my iPod], and to Barack Obama in my post [Searching for matching information]. I don't think anyone would mind that I send a "Happy Birthday!" wish to both of them.Senator McCain turns 72 years old today, and Senator Obama turned 47 years old earlier this month.
And lastly, Tucson itself [celebrates this entire month] its 233rd birthday. That's right,Tucson, the 32nd largest city of the USA, and headquarters for IBM System Storage, is older than the USA itself.While the Tucson area has been continuously inhabited by humans for over 3500 years, it officially became Tucsonon August 20, 1775.
Fellow blogger Justin Thorp has opined that [blogging is like jogging]. Somedays, you are just too busy to do it, and other days, you make time for it, because you know it is important.For the record, it is not my job to blog for IBM, that ended last September 2007. I continue to blog anyways because I have benefited from it, both personally and professionally.I want to thank all of you readers out there for making this blog a great success! Being named one of the top 10 blogs of the IT storage industry by Network World, two back-to-back Brand Impact awards from Liquid Agency, and recently earning a "31" Technorati ranking, has really helped keep me going.
So, I look forward to next month, and beginning my third year on this blog. I am sure there will be lots of surprises and announcements you can all look forward to in the next coming weeks and months that I will have plenty to write about.
Well, this has been an interesting two weeks. On week 1, I focused on IBM's strategy and four keysolutions areas: Information Availability, Information Security, Information Retention, and InformationCompliance. On week 2, I focused on individual products, their attributes, features and functions.Which week drew more blog traffic? You guessed it--week 1. Apparently, people want to know more aboutsolutions to their challenges and problems, and not just see what piece part components are available.
While IBM had switched over to solution-selling a while ago, some of our competitors are still inproduct-selling mode, and try to frame all competitive comparisons on a product-by-product basis.In my post[Supermarkets and Specialty Shops], I drew the analogy that the IT supermarkets (IBM, HP, Sun and Dell) are focusedon selling solutions, but the IT specialty shops (HDS, EMC, and others) are still focused on products.
Certainly, the transition from product-focused to solution-focused is not an easy one. As the IT industry matures, more and more clients are looking to buy solutions from theirvendors. What does it take to change behaviour of newly acquired employees, recently hired sales reps, and business partners, many of whom come from product-centric cultures, to match this dramatic shift in the marketplace? Let's take a look at change in other areas of the world.
On the[Freakonomics blog], Stephen Dubner discusses how clever people in Israel have figured out a way to get people to clean up after their pets in public places. This is a problem in many countries. Here we see an old idea, the [carrot-and-stick] approach, combined with newinformation technology. Here's an excerpt:
"In order to keep a city’s streets clean of dog poop, require dog owners to submit DNA samples from their pets when they get licenses; then use that DNA database to trace any left-behind poop and send the dogs’ owners stiff fines.
Well, it took three years but the Israeli city of Petah Tikva has actually put this plan to work:
The city will use the DNA database it is building to match feces to a registered dog and identify its owner.
Owners who scoop up their dogs’ droppings and place them in specially marked bins on Petah Tikva’s streets will be eligible for rewards of pet food coupons and dog toys.
But droppings found underfoot in the street and matched through the DNA database to a registered pet could earn its owner a municipal fine."
Sometimes, if enough people change, then changing behaviours of the few remaining becomes much easier. DanLockton on his Architectures of Control blog posts about the[London Design Festival - Greengaged]. This year, the festival focused on behavior changes for a greener environment, ecodesign and sustainable issues in design.Here's an excerpt and corresponding 5-minute YouTube video:
Lea argued three important points relevant to behaviour change:
Behaviour change requires behaviour (i.e. the behaviour of others: social effects are critical, as we respond to others’ behaviour which in turn affects our own; targeting the ‘right’ people allows behaviour to spread)
Behaviour and motivation are two different things: To change behaviour, you need to understand and work with people’s motivations - which may be very different for different people.
Desire is not enough: lots of people desire to behave differently, but it needs to be very easy for them to do it before it actually happens."
Of course, tax and government regulations can heavily influence behaviour and decisions. Since today is[International Talk Like a Pirate Day], I thought I would finish this post off with this interesting piece on Google barges. Some companies, like IBM and Google, seem more adaptable to changing behaviour and trying out fresh new ideas.Will Runyon over on the Raised Floor blog, has a post about Google's patent for[Data center barges on the sea]:"The idea is to use waves to power the data centers, ocean water to cool them, and a moored distance of seven miles or more to avoid paying taxes."
Arrr! Now that's what I call a new way of looking at things!
No post today. I will be joining the majority of IBMers in Tucson for "Days of Caring" held annually bythe [United Way of Tucson and Southern Arizona].IBM has been doing this for years, and we are joined by volunteers from other local businesses, including HealthNet, Wells Fargo bank, Texas Instruments, KVOA local NBC affiliate, 94.9 MixFM radio, and others.
The "days" involve a kick-off last week (Sep 19) and two days of helping local charities (Sep 24 and 27).We are split into teams and are assigned out to help fix up old buildings, clean out gutters, re-paintwalls. My team will be sorting canned goods at the local[Community Food Bank], and assembling boxes of items to begiven out to needy families.
The site is filled with information. One item I found particularly interesting was Science Debate 2008's[14 Questions about Science] where the top two U.S. presidential candidates answer questions about science. Barack Obama's answers inDemocratic blue, and John McCain's answers in Republican red.
This is just one of the ways IBM is trying to reach out and help our next generation.
Well, I'm back from my vacation from Bali and Singapore, and am glad to seethat my fellow blogger BarryB [aka Storage Anarchist] also had a chance to take a break to exotic locations.
Next Thursday, in the USA, is [Thanksgiving holiday], so this will give me a chance to catch up on my email and read everyone's blog posts and product announcements.
The following week, December 2-5, I'll be attending the 27th annual [Data Center Conference] at the MGM Grand hotel and casino in Las Vegas, Nevada. IBM is a Premier and Platinum sponsor for this event.Look for me in one of the many break-out sessions, one-on-oneexecutive meetings, or IBM's "booth 20" at the solution center. Our team will be showingoff IBM's XIV, SVC and TotalStorage Productivity Center offerings, aswell as explaining IBM Information Infrastructure and the rest of theNew Enterprise Data Center strategy.
During the Republican primaries, Mitt Romney promised Michigan he wouldbring back all those jobs back to the Auto Industry, while his opponent,John McCain, told the audience that those jobs are gone forever, time tostart learning new skills. Mitt won the state, but lost the nomination,and perhaps this snapped him back to reality. Mitt now has a new prescription for what ails the US Auto industry--straight talk that he should have been saying during his campaign,telling people what they should hear, rather than what they wanted to hear.
Gaurav takes this argument one step further, referring to IBM's amazingturn-around back in 1993. Whereas the US Auto Industry has pushed backagainst inevitable globalization, IBM has embraced it, re-inventing itself into aGlobally Integrated Enterprise [GIE] and helping our clients do the same.I've been working for IBM since 1986, so I remember the pre-1993 IBM and how different it is now in the post-1993 era.
The marketplace has responded positively. Since 2004, more than 5,000 companies worldwide have replaced their HP, Sun, and EMC products with energy-efficient IBM Systems: Servers and Storage. Companies have invested in IBM's servers and storage to tackle their most challenging business objectives and to help reduce sprawling data center costs for labor, energy and real estate.This announcement was part of IBM's[Press Release]for its Migration Factory offering. The Migration Factory includes competitive server assessments, migration services, and other resources to help customers achieve energy and space savings and lower their cost of ownership.
Earlier this month, IBM's Chairman and CEO Sam Palmisano recently outlined the possibilities of a smarter planet to the Council on Foreign Relations.Steve Lohr of the New York Times weighs in with his article [I.B.M. Has Tech Answer for Woes of Economy], and Dr. Fern Halper of Hurwitz & Associates gives her take over at [IT-Director.com].
Transcontinental flights and the[Travel Channel] have made the world smaller.Thomas Friedman argued the world has also become "flatter",thanks to advances in computers and global communication, in his 2005 book[The World is Flat].Now, IBM recognizes that InformationTechnology (I.T.) can help us solve the financial meltdown, global warming, and other major problems the world is now faced with.
How? First, our world is becoming instrumented. Sensors, RFID tags and other equipmentare now inexpensive and readily available to be placed wherever they are needed. Second, our world is becoming more interconnected. We are closely approaching two billion internet users andfour billion mobile subscribers, andthese can connect to the trillions of RFID tags, sensors and other instrumentation. Third,our world needs to get more intelligent. Not just US auto workers learning new skills,but all these instruments providing information that can be acted on with intelligentalgorithms. Algorithms can help with automobile traffic in large cities, enhance energyexploration, or improve healthcare.
Wrapping up this week's theme of thankfulness, I am thankful for theOne Laptop Per Child [OLPC] and their Get-One-Give-One (G1G1)offer.
Last November, I was one of the first to [sign up for the G1G1],and when mine arrived December 24, I posted initial observations in this[OLPC series].Over the past year, I have had the pleasure of helping out teams in Nepal and Uruguay,collaborating with developers in France, India and the United States. Giving back to othershas been a richly rewarding experience for me. I made some new friends, built up newprofessional contacts, and learned some new tricks as well.
Last year's G1G1 offer was limited to US and Canada, but this year, the OLPC have enlisted [Amazon.com] and made the offer available worldwide. You can choose to either give a single laptop for $199 USD, or get two laptops, get one for yourself or your family, and give the other to someone like Zimi, for $399 USD.
I'm thankful I did. Happy Thanksgiving to all my readers in the USA!
I helped set up the IBM booth at the Solutions Center, third floor, where we will have variousproducts on display, as well as subject matter experts to handle all the questions.
I also went ahead and got my conference badge. While most of my cohorts have purple badges, limiting them to the Solution Centers area, I have a red badge, so that I can attend the variouskeynote and break-out sessions this week.
In keeping with our "green" theme, we have all been given matching light green shirts, and these are 70 percent Bamboo cloth, and 30 percent cotton. They are very comfortable,and sustainable! If you see me, come up and just feel my shirt, go ahead, I won't mind!
Tomorrow, the fun begins with the keynote speakers!
The booths at a typical week-long tradeshow only go from day 2 to day 4, so that day 1 and day 5 can be used for unpacking and repacking all of the demo equipment and displays. This was the case here at the27th annual [Data Center Conference] here in Las Vegas.
The solution showcase ended Thursday afternoon.
From left to right:George Lane, Ron Houston, Cris Espinosa, Patty Congdon, David Bricker, Paula Koziol, Steve Sams, Tony Pearson,Gary Fierko, Diane Hill, David Share, Nick Sardino, Carla Fleming, Bruce Otte.
Gary Fierko and I discuss the IBM's vision and strategy, the TS7650G ProtecTIER gateway, and the differences between LTO-4 and IBM Enterprise tape, with an attendees at the booth.
Behind the scenes were folks from the [George P. Johnson company] that run events.Deniese Dunavin here helped us be successful at this conference!
Here are just a portion of all the sponsors that made this event possible, printed on bags given to each attendee.
After the booths closed down, we were invited to several different hospitality suites, sponsoredby different vendors.
The Cisco hospitality suite had an Elvis impersonator and a beautiful bride. Her name was Trixie.
The bouncers at the Computer Associates (CA) hospitality suite wore the same shade of green and blue colors from their logo.
The APC hospitality suite went with an Island/Pirate theme.
The Brocade hospitality suite rocked the Casbah! Yes, that is a REAL snake she is holding.
Michael Nixon, a presenter from NEC Corporation of America.
By the time we got to the Data Domain hospitality suite, they were out of "dedupe-tinis", most ofthe attendees had left, but they were giving out these bumper stickers. For those considering Data Domain,you might want to look at the IBM TS7650G Virtual Tape gateway, which also provides inline datadeduplication, but about six times faster ingest rate.
Continuing this week's theme, my team here at theTucson Executive Briefing Center (TEBC) have made these two videos for me, usingcloud-computing facilities from OfficeMax and the folks at JibJab.Only five people were allowed per video, so we had to make two to get everyone in.
If you have been to the Tucson Executive Briefing Center, perhaps you can recognizesome of our faces!
I hope everyone had some time these past few weeks of the Winter Solstice to enjoy some time off with friends and family. I had a great trip to New York City, got to visit my brother and his friends, went to see my friends in Michigan to celebrate New Years Eve, and see the world premiere of [LexiBaby], an independent film from fellow filmmaker Jonathan Petro.
The latter of course from fellow IBMers, corporate executives receiving bailout money, attorneys that specialize in foreclosures, and the lucky few who will be in Washington DC for the US Presidential Inauguration.In addition to all the bailout money from banks, insurance companies and automakers that will be spent on IBM equipment and services, there might be additional funds from the US Government to improve our country's information infrastructure.In a recent Forbes article titled[The Tech Solution To The Recession], Andy Greenberg writes about US president-elect Barack Obama's ideas about a stimulus to the economy. Here's an excerpt:
"IBM, for starters, believes that a massive infusion of cash should go toward cutting-edge technology. Last month, IBM CEO Sam Palmisano presented a report to Obama's transition team from the Information Technology and Innovation Foundation (ITIF) that argues that a $30 billion investment in universal broadband, health information technology and a smarter power grid could create 950,000 jobs.
"Those disparities, and IBM's argument for focusing a stimulus plan on technology in general, come from what economists have dubbed "network multipliers." The computing giant, and ITIF, argue that technology creates more jobs than other types of infrastructure by enabling new types of businesses.
"If you build more roads, people don't buy more tires or GPS systems, but if you build better networks, you create entirely new business applications," says Rob Atkinson, president of ITIF and an author of the think tank's report. "Something like YouTube could never have existed without broadband."
"Regardless of precisely how tech stimulus money gets spent, IBM will likely sweep up a significant chunk of those taxpayer funds, given the computing giant's diverse hardware, software and services businesses. Other IT infrastructure giants like Microsoft, Hewlett Packard, Oracle and SAP are also likely to vie for pieces of Obama's stimulus package aimed at technology.
"But among those tech companies, IBM has been especially active in driving home the need for national investment in tech systems. In a November speech to the Council on Foreign Relations, Palmisano argued that that the U.S. needs to invest in innovation not just as a solution to our current recession but as a competitive measure in an increasingly integrated and technologically advanced world."
I've gotten some strange emails lately, so I thought I would address them here.
Dear Tony, In your last post about [New Years Resolutions for 2009], you mention spending more time with friends and family, which is typically a phrase usedby people leaving a company.
Are you announcing your retirement?
No, I don't plan to retire anytime soon. Like most companies, IBM had [changed its retirement plans]. Those lucky enough to be on the old plan could retire after 30 years of service to IBM, and get 12 percent of their last five year's salary as an annual pension the rest of their lives. If you averaged $100K per year the last five years, then you could retire on $60K per year. Many IBMers in Tucson took their pension and moved to Mexico, and lived like kings!
To qualify for the old plan, you had to be a certain age, have a minimum number of years service working for IBM, or be an executive of Italian-American descent. I missed it by a few months, so I am on the new plan instead. This involves employer contribution matches to a 401(k) plan and reflects the trend from working for a single company all your life, tochanging careers or companies every 5 to 10 years.Many of my colleagues on the old plan had announced early last year their plans to retire by the end of 2008, but then changed their minds after the economic downturn.
For both personal and professional reasons, I plan to travel less in 2009,so that will give me more time to reconnect with friends and family, especially my friends over at[Tucson Fun and Adventures], the premiere singles activities club in Southern Arizona; the [Tucson Laughter Club], recognized as one of the oldest laughter clubs in the United States; and the Tucson Film Society at the[Loft Cinema].
Dear Tony, Why not make a New Years Resolution for an "exercise regime"?
I made that lifestyle change back in 2003, joining [Performance at McMahon's] fitnesstraining facility, and have been lifting weights there, several times per week, ever since.
This is my personal trainer Christine. Our gym had their annual Elite Performer athletic contest running August to November last year, and I came in fifth place. If you are looking fora personal trainer in the Tucson area to jump-start your own fitness goals, call Christine at 907-4510.
Normally, I considerNew Years Resolutions for starting new things, changing bad behaviors, or revisiting things I have long forgotten, not really intended for continuing to do the same as the year before. However, if it makes you happy, I resolve to continue my exercise regime of lifting weightsthree times a week, and will try to do more [cardio] as well.
Dear Tony, What's up with your fellow blogger Chuck Hollis from EMC and his post[Timely Reading], suggesting we should read Ayn Rand's hefty novel Atlas Shrugged?
What's your take on this?
I don't talk with Chuck personally about his posts, so I can only guess that he is underthe same blackout period rules, which typically commences the day following the end of the fiscal quarter and ends after the issuance of a news release disclosing the quarterly financial results.
That said, Chuck is an avid reader, and often recommends books he likes. For example,based on his recommendation, I read Tim Harford's [The Undercover Economist] and found it an excellent choice.In the book Atlas Shrugged, Ayn Rand renounces religion, socialism and a variety of other ills facing societyin 1950s America. Since [93 percent] of scientists and engineers are Atheist,Agnostic or other form of non-believer, I suspect most readers of the Storage blogosphere areat least somewhat familiar with Ayn Rand's works. Personally, I prefer the works of fellow atheist authors[Douglas Adams], [Sir Isaac Asimov], [Richard Dawkins], and [George Orwell].
Chuck mentions he saw Stephen Moore's article ['Atlas Shrugged': From Fiction to Fact in 52 Years in the Wall Street Journal, which considers this tometo be the second most influential book, second only to the Bible. No doubt many of the bailoutplans proposed today sound similar to the government acts covered in the novel. One warningrings true for me:
When profits and wealth and creativity are denigrated in society, they start to disappear -- leaving everyone the poorer.
However, I suspect his postmight also be partly motivated by Josh Bernoff's report [Time To Rethink Your Corporate Blogging Ideas] from Forrester Research. I've read the full report, andit has some interesting results.Only 16 percent of those surveyed who use company blogssay they trust them. The situation improves slightly if you look at people who are activein the blogosphere.Among those who read blogs regularly, only 24 percent trust company blogs. And only 39 percent of bloggers, who actually write their own blogs, trust company blogs. This ranks lower than every other form of content Forrester asked about, includingbroadcast and print media, direct mail, and email from companies.
This would mean company blogs are justslightly more trustworthy than self-proclaimed UFO alien abductees, tabloidsat the grocery store checkout lane, and perhaps politicians like Vice President Dick Cheneyor former Secretary of Defense Donald Rumsfeld.Josh insists that this report is not meant as a plea for existing corporate bloggers to give up blogging, but rather to be more thoughtful on how and why they blog.
Perhaps Chuck is suggesting that bloggers are like the creative types in Atlas Shrugged who felt under-appreciated, and that perhaps all IT Storage bloggers should go on strike?
Well, I'm not retiring, not quitting my exercise routine, and not planning to stop blogging.Last year, thanks to you my dear readers, I was ranked the third most influential blog on IBMDeveloperworks. Congratulations to my fellow IBM bloggers [Bobby Wolf] and ["Turbo" Todd Watson], who ranked first and second!