Safe Harbor Statement: The information on IBM products is intended to outline IBM's general product direction and it should not be relied on in making a purchasing decision. The information on the new products is for informational purposes only and may not be incorporated into any contract. The information on IBM products is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described for IBM products remains at IBM's sole discretion.
Tony Pearson is a an active participant in local, regional, and industry-specific interests, and does not receive any special payments to mention them on this blog.
Tony Pearson receives part of the revenue proceeds from sales of books he has authored listed in the side panel.
Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
August 31 is my good friend Jim Cosentino's retirement day as a full-time employee at IBM. After over 30 years at IBM, in various marketing, sales and consulting roles, he is going to be thinking about happy things instead of working. His last seven years has been at theIBM Poughkeepsie Customer Executive Briefing Center as the lead System Storage presenter.
The past few years, I've traveled with him around the world on various business trips, teaching our IBM sales force and IBM Business Partners about our System Storage offerings, and presenting to clients. He is a class act, always positive, laughing, seeing the bright side of things.
While "spend more time with his family" has become a business cliche, I know Jim will actually enjoy his retirement years, spend more time with his family, take on other pursuits and hobbies, and perhaps do some more traveling.
Jim, if you are reading this, I have one suggestion. I know you have lots of friends within IBM, and count myself as one of them, but may I suggest your first goal is to makeat least three newfriends, to help you in your transition to retirement.
Congratulations Jim! Enjoy your well-deserved retirement!
I can't believe I have been blogging for a year now!
I have Jennifer Jones from IBM to thank for getting this started. She was my predecessor in the job I have now, and she was moving on to bigger and better things, and during the transition for me to take over, she suggested that we start a blog, podcast, or similar. While there are many blogs and podcasts inside the firewall of IBM, I wanted something to be accessible to all of our IBM sales team, IBM Business Partners, existing and prospective clients, and to enable comments, to enable two-waycommunication. Podcasts are very one-way, so we chose a blog instead.Getting it set up took a while, convincing our own management that this was worthwhile, and dealing with our legal department on the IBM blogging guidelines of what we can and cannot write about, we finally got it going last year, launching September 1, just in time for our 50 years of disk systems innovation campaign.
It has been a wild ride, a great learning experience, and has proven quite fulfilling for job satisfaction. Here are some observations and lessons I have learned along the way.
Roller is the open source blog server that drives Sun Microsystem's blogs.sun.com employee blogging site, IBM DeveloperWorks blogs that this blog exists on, thousands of internal blogs at IBM Blog Central, the JRoller Java community site, and hundreds of others world-wide.Whereas there might be fancier blog systems elsewhere that I could have chosen, hosting my blog with IBM Developerworksseemed like a good choice. I can access from any web-browser capable machine, and enter my blog posts in nativeHTML, that I develop in the tool itself, or offline with a standard basic text editor like Microsoft Notepad that I can then cut-and-paste back in.
One lesson I learned the hard way was that Roller generates the Permalink URL for each blog post based on the first five words of the title. For that reason, it is important to chose an appropriate and unique title, avoiding the use of punctuation, quotation marks, or pharmaceutical "enhancement products" that might get rejected by SPAM filters.Once chosen, you can't change the title afterwards as it won't match the Permalink anymore.My blog post "Aperi is (enhancement product) for SMI-S" caused no end of grief to our Press Release team.
Writing blog posts in native HTML is not as hard as it sounds. I am limited to hosting a maximum of 24MB of files, and they can only be jpg, jpeg, gif, png, mp3, pdf or ppt format.So, wherever possible, I point to other websites for content.For those new to blogging, I recommendThe Barebones Guide to HTML.
Roller also generates for me a spreadsheet of all my page views for the week. Tracking blog traffic closely is as crazyas checking your company's stock price every day. These "web-stat" e-mails get filed directly into my Bacn folder on Lotus Notes.
In my earlyadvice to bloggers, I mentioned my choice of Bloglines as my RSS feed reader. When I subscribe to a new blog, I specify Full entries, not Partial,which allows me to scan it quickly, but filters out many of the non-text content like videos. It also allowed meto see what my own blog posts looked like from within a reader, so that I can write them appropriately.
I find if valuable to read other blogs, including those written by employees of our toughest competitors. Evenif you don't blog yourself, following blogs can be extremely valuable. Be careful what you leave as comments onother blogs, they may come back to haunt you later.
Currently, I track 55 blogs, some about storage,marketing, Web 2.0 issues, Second Life, Linux, or other areas of interest. I prefer blogs that make only 1-5 postsper week, so blogs like LifeHacker and LifeRemix are off my Bloglines list, but are excellent resourceswhen I am searching for something specific. If you think 55 is a lot of blogs, consider Timothy Ferriss' post onHow RobertScoble reads 622 RSS feeds each morning.
I have quite an international readership, so I have to be careful using American idioms and pop cultural references.For example, in my blog post IBM acquires Softek, I mentioned "shotgun weddings" and had various responses asking what exactly did that mean,all from readers outside the USA. I've learned that sometimes you need to link them to an American Slang dictionary,or Wikipedia encyclopedia entry to explain these terms and phrases.
Technoraticurrently tracks over 100 million blogs and over 250 million pieces of tagged social media. Getting my blogtracked had some issues. You have to join, thenpost a "claim"on your own blog. My mistake was having a case-sensitive URL with a mix of upper and lower case letters, but Technorati prefers all lower case. IBM worked with Technorati to get this resolved.
Del.icio.us is a social bookmarking website -- the primary use is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too. On del.icio.us, you can use tags to organize and remember your bookmarks, which is a much more flexible system than folders.
I use Firefox, Safari, Dillo and Internet Explorer web browsers, so it is nice that I have access to allmy bookmarks in the same consistent manner. When I see content on a website that I might like to reference laterin a blog, I tag it with del.icio.us so that I can get to it later.
Fellow GTD-ers will quickly recognize this acronym, but for the rest of you, it refers to David Allen's book "Getting Things Done®".This is a great book! I learned about it reading other people's blogs, and found it incrediblyuseful helping me organize my time.There are various online tools available to help employ this method. I use Lotus Connections Activitiesfor group projects with co-workers at IBM, and BackPack for projects withmy friends outside of work.
The success of YouTube encouraged IBM to launch IBM TV, a portal for IBM's video and multimedia assets and make it easier for IBM employees, customers, partners and prospects to access and view IBM multimedia. The plan is to have eight anchor episodes per year, professionally hosted by TV personality, Joe Washington, and point to related offers and other resources for viewers to learn more.
Blogging also introduced me to Second Life. I asked around if anyone else within IBM was using Second Life, anddiscovered quite a few. I got invited to join our internal Eightbar group, and participated in various events, including an IBM Holidayparty that I discussed in my blog post"Building a Snowman in Second Life".
In April, we had a launch of our newest products in Second Life, and we plan to have two more Second Life events,September 20 and another in November, staged as "Meet the Experts" question and answer panels.
I wrap up with Facebook. Actually, whereas most of my Web 2.0 efforts have been work-related, I have quite a few friends and family who follow my blog. Several were inspired to start their own blogs, such asPassages from Pamand Barry Whyte on Storage Virtualization. Bridging the gap is Facebook, something I can use to keep tabs on my friends, as well as my storage industry-related contacts.
Wow, that's quite a lot in one year. Well, I am done with my meetings down here in Sao Paulo, Brazil. My colleauges and I are returning tonight to enjoy the long Labor Day weekend.
ESG Analyst, Tony Asaro, talks about the many small storage startups having aBillion Dollar Impact on the storage system industry. Tony has counted over50 storage system vendors that are now in the marketplace. Is it really that many?Most of the time, the media only focus on the top seven major players, but I agree that big players like IBM should take trends about small startups like this seriously.
EMC Blogger Chuck Hollis suggests that this trend might be the start of a squeeze play, where top players and new upstarts squeeze out the middle playerslike Sun and HDS, in his postDesperate Times In Storage Land?
(His statement that IDC and Gartner have listed EMC as number one in "almost all"market segments is perhaps a bit misleading. IBM is number one in overall storage hardware, as wellas leading in tape drives, tape libraries, tape virtualization, and for that matter,disk virtualization. I don't know if IDC or Gartner count EMC Disk Library in the "tape virtualization" category, or if either analyst distinguishes between "cache-based" versus "switch-based" disk virtualization as separate categories.Perhaps Chuck should have qualified this to say "almost all of themarket segments that EMC does business in," which of course is better than the othervendors in the middle.)
Guy Kawasaki is hosting a Web Conference next week on The Art of Evangelism.By this he is referring to promoting products and services, rather than the traditionaldefinition: the preaching or promulgation of the gospel.
A few years ago, I myself had the official title of "Technical Evangelist" for the IBM System Storageproduct line. I never liked the title, and asked to use something else, but since I was part of ateam of "Technical Evangelists," I had to keep it. A lot of companies were using this as a title,I was told, and everyone knew that it was not a religious reference, but a marketing one.
Sometimes, words do not translate well into other countries or cultures. Four years ago, on theweek of September 11, 2003, I traveled to Kuwait, Qatar and UAE for a business trip to present thelatest on our storage products. On arrival in Kuwait, I had to fill out my "visa application" to enterthe country, and it asked for my "occupation/title" but there were not enough spaces to write "Technical Evangelist" so I just entered "Evangelist".
The two Kuwaitis behind the desk looked it up in their Arabic/English dictionary, discussed it, andweren't sure if they should shoot me, or take me to the back room to video tape my proper be-heading. Our official hostcame over to ask what was the delay, and they showed her the dictionary translation. She asked me,"Why would you put Evangelist as your title?" So, I gave her my business card, and told herthat my full title of Technical Evangelist did not fit in the space provided.
She explained to the two behind the desk that I had misunderstood the question, and misspelled theactual word intended was "Engineer". She showed them the agenda of the IBM Technical Conference I wasspeaking at, and the list of Oil and Construction companies that were attending. They looked upthe new title "Engineer", and agreed the translation was suitable for entry, and that these two words,Evangelist and Engineer, used enough similar letters they could understand how one might misspell one for the other.
Our limo took a small detour to the middle of the desert so that we could burn and bury the ashes of the remainder of my business cards, before arriving to the hotel. All of my powerpoint slides that listed my title were changed to "Technical Engineer". The events themselves went very well,as IT people are the same all over the world, and had no problem setting aside religious or politicaldifferences in an effort to learn more about technology.
When I got back to the United States, I shared my experience with my fellow team-mates, most of whom never leavethe country, and would never have thought this might happen. Management agreed to let us change our titles.That was good for me, as I had to order a new box of business cards anyways.
Last year, I became "Manager of Brand Marketing Strategy" of the IBM System Storage product line.Now on business trips I just write "Manager" on the Occupation/Title line. It fits in every form I have ever had to fill, and translates properly into every language.
I was in Raleigh this week, in business meetings, and had dinner last night at a Japanese Tepanyaki restaurant. The man next to me was dining alone, and said he worked for Cisco, a big company, "Had you heard of it?" he asked. Of course, I told him, I work for IBM, and IBM and Cisco have a strong working relationship, using each others products in both directions. He said he understood why they would use IBM, but why would IBM buy anything from them, and then he said, "Oh yes, your cafeteria".
At this point we realized he was talking about SYSCO, the food company, not Cisco, the storage networking technology partner. We both had a good laugh.
Which brings me to think of other "mis-heard" or "mis-interpreted" items that might have caught people off guard because they sounded similarly.
zFS versus ZFS
Some things are case-sensitive. Lower case zFS is the hierarchical file system for the z/OS mainframe environment, which was originally called "episode" file system that IBM acquired from TransArc. z/OS supports two file systems, HFS and zFS. Meanwhile, ZFS is one of the file systems available for Sun Solaris. Apple Mac OS is switching from its own HFS, different than the z/OS version, over the Sun's ZFS.
packs versus PACS
Older mainframers call disk volumes "packs". This started in the days where disks were "removable" and you can pack and unpack them into the drive unit.
PACS on the other hand refers to the "Picture Archive and Communication System" application environment used by hospitals and medical facilities to storage and share X-ray, Cardiology and Radiology images. Today, modern medical equipment are called "modalities" and directly connect to NAS storage via NFS or CIFS protocols. The images are immediately digitized and sent to disk, then tape, for long-term archive storage. IBM's Grid Medical Archive Solution (GMAS) is designed specifically for this environment.
rack versus RAC
Perhaps my favorite was when someone asked a high-level executive at a conference if their storage product supported Oracle RAC, and the response was that it supported anyone's rack, so long as it met the 19 inch standard. Everyone burst out laughing, and he probably had to be explained what was going on afterward.
Oracle RAC refers to Real Application Cluster, allowing multiple Oracle servers to work together as a system. A "rack" is just the powered shelf, typically 19" wide, and typically 25U or 42U tall, that allows modular servers, storage or network gear be placed together in a data center. A "U" is 1.75 inches, the thickness of a "two-by-four" piece of lumber. If you have ever used a 3.5 inch or 5.25 inch floppy diskette, then you already know the 2U and 3U sizes.
I am sure there are many other examples of similar sounding terms and phrases. If you have any to contribute, post a comment below!
Over the past year and a half, I have been focused on explaining WHAT IBM System Storage was, and WHY IBM should be considered when making a storage purchase decision. Let's recapsome of IBM's accomplishments during this time:
Today, October 1, I switch over to HOW to get it done. In my new job role, I will be leading a seriesof projects and workshops on how to make your data center more green, how to get more value from the information you have, how to better protect your information from unauthorized access or unethical tampering, how to develop and deploya site-wide business continuity plan, and how to centralize your management using open industry standards.
I will still be in Tucson, but am moving from building 9032 over to 9070 to be closer to the rest of my team.
Well, I'm back from my relaxing vacation in New Zealand and Fiji. Yes, we hada few earthquakes near Milford Sound, several avalanches that blocked some roads, a few power outages, and we walked in a rain storm for three hours after our bus broke down. But overall, it was fun.
This week I am in Seoul, South Korea for various business meetings. The best part is that I am almost already acclimated to the time zone, since New Zealand was GMT+11 and Fijiwas GMT+12, I am hoping that I will adjust fast this week.
South Korea is part of our "BRICK" countries--those emerging markets made up of Brazil,Russia, India, China and Korea that represent IBM's spearhead into the SMB marketplace.[Read More]
I'll love to hear from you (I post letters from authors!) about how you put the blook together. Many folks have used cut and paste from blog page into word processor. Others have simply backed up their blogs, then cut and pasted. Some folks had the foresight to compose their posts in a word processor before posting!
Anyway, I'd like to know whatever ins and outs you'd like to share. Thanks.
Well Cheryl, I couldn't find any email address to send you a response, so Idecided to post here instead and post a traceback on your blog.
Software: Office 2003 version of Microsoft Word on Windows XP system
Front matter: Title, Copyright, Dedication, Table of Contents, Foreword, Introduction
Back matter: Blog Roll, Blogging Guidelines, Glossary, Reference table, What people have written about me and my blog
According to Lulu, you could use OpenOffice instead with RTF files. I didn't try that. I did tryusing CutePDF to upload ready-made PDFs, that didn't work. I also tried saving text in PDF formaton my Mac Mini running OS X 10.4 Tiger, but Lulu didn't like that either.IBM now offers a free download of [LotusSymphony] that might be an alternative for my next book.
For my blook, the "Blog Roll" serves instead of a more formal [Bibliography]. I could have also includedonline magazines and other web resources.
Decision 2: Chapter Configuration
I reviewed other blooks to see how they were organized. I thought I might organize the blog posts by topic or category, but all the blooks I looked atwere strictly chronological, oldest post first. This of course is exactly opposite as theyappear on the web browser. I decided to keep things simple, with just 12 chapters, one for each calendar month.
Each chapter was separated by a section break with unique footers, starting on odd page number. The footers have the page numbers on the outside edges, so that even pages had numbers on the left, and odd pages on the right. I also added the name of the chapter and the book, like so:
--------------------------------| |---------------------------- 40 ................December 2006| |Inside System Storage.... 41
This was a lot of work, but makes the book look more "professional".
Decision 3: Cut-and-Paste
People have asked me why it took three months to put my blook together, and I explainedthat the cut-and-paste process was manually intensive. My posts are either HTML entereddirectly into Roller webLogger, or typed in HTML on Windows Notepad and cut-and-pastedover to Roller later. I have access to the HTML source of each post, as wellas how it appears on the webpage, and tried cut-and-paste both ways. Copying theHTML source meant having to edit out all the HTML tags. I hadn't even looked into the idea of "backing up" through Roller all the entries, but they would probably have been HTMLsource as well.
In turned out that copying the webpage directly from the browser was better, which retains more of the formatting,and automatically eliminates all of the pesky HTML tags. I wanted the printed versions to resemblethe web page version.
Microsoft Word indicates all hyperlinks as bright blue underlined text which I didn't like, so I removedall hyperlinks, to avoid having to pay extra for "colored pages". This can be done manually, one by one, or pasting with the "text only" option butthis removes out all the other formatting as well. (Specifying black-and-white interior on Lulu might have converted all of these automaticallyto greyscale, so I might have been safe to leave them in,which I probably could have done if I wanted an online e-book version with links active, ... oh well)
To indicate where the hyperlinks would have been, I wrapped all the linked text in[square brackets]. I have now gotten in the habit of doing this for future blog posts, soif I ever make another book, it will cut down the work and effort on the cut-and-paste.
Some of the items I linked to posed a problem. I had to convert YouTube videos to flat imagesof the first frame to include them into the book. Older links were broken, and I had tofind the original graphics. I also sent a note to Scott Adams related about the use of one of his Dilbert cartoons.
I decided to also cut-and-paste my technorati tags and comments. For comments I mademyself, I labeled them "Addition" or "Response". A few people did not realize thatI was "az990tony" making the comments as the blog author, so I changed all to say "az990tony (Tony Pearson)" to make this more clear, and now do this on all future blogposts to minimize the work for my next book.
Because I used a lot of technical terms and acronyms, Microsoft Word actually gave mean error message that there were so many gramattical and spelling errors that it wasunable to track them all, and would no longer put wavy green or red lines underneath.
I did all the cut-and-paste work myself, but since the website is publicly accessible,I could have gotten someone else to do this for me.Had I read Timothy Ferriss' book The Four Hour Work Week sooner,I might have taken his advice on [Outsourcing the project to someone in India]. I might consider doing this for my next book.
Decision 4: Numbering the Posts
I decided I wanted to standardize the title of each post. The date was not uniqueenough, as there were days that I made multiple posts. So, I decided to assign eacha unique number, from 001 to 165, like so:
2006 Dec 12 - The Dilemma over future storage formats (033)
Posts that referred back to one of my earlier posts within the book had (#nnn) added so that readers couldgo jump back to them if they were interested. This eliminated trying to keep track of pagenumbers.
Decision 5: Adding behind-the-scenes commentary
One of the reasons I rent or buy DVDs is for the director's audio commentary and deleted scenes. These extras provided that added-value over what I saw in the movietheatre. Likewise, 80 percent of a blook is already out in the public for reading, so I felt I needed to provide some added value. At the beginning of each month, I describewhat is going on behind the scenes, and then in front of specific posts, I providedadditional context. This could be context of what was going on in the blogosphere at thetime, announcements or acquisitions that happened, what country I was blogging from, orwhat unannounced products or projects that were being developed that I can now talk aboutsince they are now announced and available.
To distinguish these side comments from the rest of the blog posts,I decorated them with graphics. Searching for copyright-free/royalty-free clip-art, graphics, and photos that represented eachconcept was time-consuming. I shrunk each down to about 1 inch square in size, and changed themfrom color to greyscale. (LuLu conversion to PDF probably would have automaticallyconverted the color graphics to greyscale for me, in which case leaving them in full colormight have been nice for an e-book edition, ... oh well)
I did complete each chapter one at a time. So, for each month, I cut-and-pasted all the blog posts,tags and comments, then fixed up and numbered all the post titles, then added all the behindthe scenes commentary, and cleaned up all the font styles and sizes. I recommend you do this at least for the first chapter, so you can get a good feel for what the finished version will look like.
Decision 6: Adding a Glossary
I sent early copies of the books to five of my coworkers knowledgeable about storage, andfive local friends who know nothing about storage.
Some of my early reviewers suggested having an index, so that people can find a specific poston a particular topic. Others suggested I spell out all the acronyms that appear everywhereand put that into the Reference section, rather than on each and every occurrence inthe book itself. Both were good ideas, and my IBM colleague Mike Stanek suggested calling ita GOAT (Glossary of Acronyms and Terms). Acronyms are spelled out, and terms or phrasesthat need additional explanation have a glossary definition. For eachitem, I put the post or posts that uses that term. Some terms are covered in dozens ofposts, so I tried to pick five or fewer posts representing the most pertinent.
The glossary was far more time-consuming than I first imagined, with over 50 pages containingover 900 entries. I struggled deciding which terms and acronyms needed explanation, and which were obvious enough. On the good side, itforced me to read and re-read the entire book cover to cover, and I caught a lot of othermistakes, misspellings, and formatting errors that way. Also, I have a large internationalreadership on my blog, so the glossary will help those whose English is not their native language,and will help those readers who are not necessarily experts in the storage industry.
Decision 7: Designing the Covers
Up to this point, I had been printing early drafts with simple solid color covers. Lulu hasthree choices for covers:
Just type in the text, upload an "author's photo" and chose a background color or pattern
Upload PNG files, one for the front cover, one for the back cover, and chose the textand color of the spine.
Upload a single one-piece PDF file that wraps around the entire book.
I had no software to generate the PDF for the third option, so I decided to try the secondoption. My first attempt was to format the front title page in WORD, capture the screen,convert to PNG and upload it as the front cover. I did same for the back cover, with a smallpicture of me and some paragraphs about the book.
I chose a simple straightforward title on purpose. Thousands of IBM and other IT marketing and technicalpeople will be ordering this book, and submitting their expenses for reimbursement as work-related, and didn't want to cause problems with a cute title like "An Engineer in Marketing La-La Land".
The next step was to use [the GIMP] GNU image manipulationprogram, similar to PhotoShop, to add a cream colored background, a slanted green spine, and some graphics that we had developed professionally for some of our IBM presentations.I learned how to use the GIMP when making tee-shirts and coffee mugs for our [Second Life] events, so I was already familiar. For newblook authors, I suggest they learn how to use this for their covers, or find someone who can do thisfor them.
I did the paperback version first, and once done, it was easy to use the same PNG files forthe dust jacket of the hardcover edition, adding some extra words for the front and back flaps.
The adage "Don't judge a book by its cover" seems to apply to everything except booksthemselves. The book cover is the first impression online, and in a bookstore. I have seenpeople pick books up off the shelf at my local Barnes & Noble, read the front and back covers, peruse the front and backflaps, and make a purchase decision without ever flipping a single page of the contents inside.From an article on Book Catcher [SELF-PUBLISHING BOOK PRODUCTION & MARKETING MISTAKES TO AVOID]:
According to selfpublishingresources website, three-fourths of 300 booksellers surveyed (half from independent bookstores and half from chains) identified the look and design of the book cover as the most important component of the entire book. All agreed that the jacket is the prime real estate for promoting a book.
While many struggle to find the right title and cover art, I think it is interesting that Lululets you post the same book with slightly different titles and covers, each as separate projects, and let market forces decide which one people like best. This is a common practice among marketresearch firms.
Decision 8: Finding someone to write the Foreword
With the book nearly done, I thought it would be a nice touch to have an IBM executive write a Foreword at the frontof the book. Several turned me down, so I am glad I found a prominent Worldwide IBM executiveto do it. I should have started this process sooner, as she wanted to read my book in its entirety beforeputting pen to paper. I had not planned for this. I was hoping to be done by end of October,but waiting for her to finish writing the Foreword added some extra weeks. Next time,I will start this process sooner.
Decision 9: Printing Early Drafts
You need to have Lulu print at least one copy to review before making it available to the public,and it doesn't hurt to order a few intermediary draft copies to make sure everything looks right.However, from the time I order it on Lulu, to the time it is in my hands, is over two weeks withstandard shipping, so I needed a way to print drafts to look at in between.
To avoid wear-and-tear on my color ink-jet printer, I went and bought a large black-and-white[Brother HL-5250DN] laser printer. Rather than buying specialty 6x9 paper, I used standard 8.5x11 paperusing the following 2-up duplex method:
Upload the DOC file to Lulu, and get it converted to PDF
Download the resulting PDF from Lulu back to your computer
View the PDF in Adobe Reader, and print it using 2-up "Booklet" mode.
For example, if you print 60 pages in booklet mode, it prints two mini-pages on thefront side, and two more mini-pages on the back side of each sheet of paper, resulting in 15 standard 8.5" x 11" pages that can be folded, stapled, and read like a mini-booklet. My entire blook could be printed on seven of these mini-booklets, saving paper, and giving me a close approximation to what the final book would look like. Eachmini-page is 5.5"x8.5", so just slightly smaller than the final 6"x9" form factor.I fount that 60 pages/15 sheets was about the maximum before it becomes hard to fold in half.
So, if I had to do it all over again, I might have chosen 11pt Garamond (the default), or changedthe default to 11pt Book Antiqua up front, so as not to have spend so much time converting thefonts. I might have left out the glossary. I might have left in all the hyperlinks and graphicsin full color for a separate e-book edition. And I definitely would have looked for an author formy Foreword much earlier in the process.
I didn't plan to write a blook when I started blogging. I have started putting [square brackets]around all my links. I have started putting "az990tony (Tony Pearson)" on all my comments. I hadassumed that people were jumping to all the links I provided in context, but I learned that the blogpost has to stand on its own, so now I make sure that I either paraphrase the important parts, oractually quote the text that I feel is important, so that the blog post makes sense on its own.This is perhaps good advice in general, but even more important if you plan to write a blook later.
Lastly, I decided up front to write blog posts that were 500-700 words long, about the average lengthof magazine or newspaper articles. In my blook, the average is 639 words per post, so I hit thatgoal. I have seen some blogs where each post is just a few sentences. Maybe they are posting fromtheir cell phone, or don't have time to think out a full thought, but who wants to read a year'sworth of [twitter] entries.
Well Cheryl, I hope that helps. If you need anymore, click on the "email" box on the right panel.
Continuing my business trip through Canada, an article by Richard Blackwell titled [The Double Bottom Line] yesterday's Globe and Mail newspaper caught my attention.Here is an excerpt, citing Tim Brodhead, president of the J.W. McConnell Family Foundation in Montreal:
The bottom line for any business is making a profit, right?
But how about considering a different, or additional bottom line: helping make the world a better place to live in.
That's the radical proposition underlying the concept of "social entrepreneurship," the harnessing of business skills for the benefit of the disadvantaged.
Young investors, in particular, now want their investments to produce both financial and social returns, he noted.
Until recently, "we could either make a donation [to a charity] and get zero financial return, or we could invest and get zero social return." People now want more of both, but rules governing charities and business make that tough to accomplish.
One stumbling block is the imperative - entrenched in corporate law - that managers and directors of for-profit companies have a fiduciary duty to maximize profits. That structure is a brick wall that limits the expansion of social entrepreneurship, Mr. Brodhead said.
Some companies have embraced the new paradigm of a double bottom line, even if they are uncomfortable with the "social entrepreneur" label.
This fiduciary duty to maximize profits is discussed in the 2003 documentary[Corporation]. However, some organizations are now trying to aligntheir goals, finding ways to benefit their investers, as well as society overall. For example, organization [ONE.org] helped launch [Product (RED)]:
If you buy a (RED) product from GAP, Motorola, Armani, Converse or Apple, they will give up to 50% of their profit to buy AIDS drugs for mothers and children in Africa. (RED) is the consumer battalion gathering in the shopping malls. You buy the jeans, phones, iPods, shoes, sunglasses, and someone - somebody’s mother, father, daughter or son - will live instead of dying in the poorest part of the world. It’s a different kind of fashion statement.
The company, which has operated in Africa for nearly six decades, expects to increase its investment by more than $US120 million (more than R820 million) over the next two years. In the coming year, IBM expects to hire up to 100 students from Sub-Saharan universities to meet the growing demand in services, global delivery and software development.
"The Sub-Saharan African market is poised for double-digit growth flowing from the development and expansion of telecommunications networks, power grids and transport infrastructure," said Mark Harris, Managing Director, IBM South and Central Africa. "Private and public sector investment in the region is transforming the ability of the market to participate in the global economy."
A recent IBM Global Innovation Outlook (GIO) [report on Africa] indicates that the economies ofdozens of African nations are growing at healthy rates, the best in the past 30 years, with 5.5 to 5.8 percent averageacross the continent. This supports last month's news that [Top IBM thinkers to mentor African students]:
Hundreds of IBM scientists and researchers will mentor college students in Africa. Called Makocha Minds (after the Swahili word for "teacher"), the program will reach hundreds of computer science, engineering and mathematics students.
Makocha Minds is an off-shoot of IBM’s Global Innovation Outlook, an annual symposium of top government, business and academic leaders that uncovers new opportunities for business and societal innovation. "African students need to be trained in entrepreneurship so that they get out there and not just make jobs for themselves but create opportunities to employ others as well,” said Athman Fadhili, a graduate student at the University of Nairobi (Kenya).
Most of the mentoring will be via email and online collaboration.
Mentoring via email and online collaboration is very reasonable. I have mentored both high school and collegestudents through a partnership between IBM Tucson and the Society of Hispanic Professional Engineers[SHPE]. While thekids were all located in Tucson, I rarely am, traveling nearly every week, but I madetime for the kids via email and online collaboration wherever I happened to be.
To make this work, we need to get email and online collaboration in the hands who need them.I got my email thanking me for being a "first day donor" to the One Laptop Per Child "Give 1 Get 1" (G1G1) project,and have added this "badge" to the right panel of my blog. If you click on the badge, you will be takento a series of YouTube videos that further describe the project.
According to the email my donated XO laptop will soon be delivered into the hands of a child in Afghanistan, Cambodia, Haiti, Mongolia or Rwanda.
How do these work? Instead of buying your uncle yet another $25 necktie, consider buying a $25 Kiva certificate.The $25 dollar "micro loan" goes to someone in the third world to improve their situation, start a business, geta job, and so on, and you give your uncle a Kiva certificate so that he can track the progress. I think that isvery clever and innovative.
[R&D Magazine] recently conducted a survey that prompted readers to identify the world's most successful Research and Development (R&D) companies. The results are in: IBM was recognized as the best R&D company in the world when several different categories were evaluated, including:
R&D spending as a percentage of revenue
the number of patents
new products in development
The survey considered additional information on more than 130 companies such as data on intellectual property, community service and financial growth trends. Readers were also asked five distinct questions, including the following:
Where would you like to work based on their R&D?
What companies have the most improved R&D in the past five years?
What companies are the leaders in R&D?
Which company's R&D has the strongest influence on society?
Which company's R&D is the most proactive in high tech challenges?
Since it is often 5-15 years between when a scientist in one of our many research labs comes up with a clever idea, to when it is a market success, it is good to have external recognition for the R&D efforts we are doing right now.Here is a link to a [four-page PDF] of the magazine article.
Take for example IBM's recent breakthrough in Silicon photonics. Supercomputers that consist of thousands of individual processing nodes, typically running Linux on dual-core or quad-core processors, connected by miles of copper wires could one day fit into a laptop PC. And while today’s supercomputers can use the equivalent energy required to power hundreds of homes, these future tiny supercomputers-on-a-chip would expend the energy of a light bulb, so this solution is more "green" for the environment.According to the [IBM Press Release]:
The breakthrough -- known in the industry as a silicon Mach-Zehnder electro-optic modulator -- performs the function of converting electrical signals into pulses of light. The IBM modulator is 100 to 1,000 times smaller in size compared to previously demonstrated modulators of its kind, paving the way for many such devices and eventually complete optical routing networks to be integrated onto a single chip. This could significantly reduce cost, energy and heat while increasing communications bandwidth between the cores more than a hundred times over wired chips.
“Work is underway within IBM and in the industry to pack many more computing cores on a single chip, but today’s on-chip communications technology would overheat and be far too slow to handle that increase in workload,” said Dr. T.C. Chen, vice president, Science and Technology, IBM Research. “What we have done is a significant step toward building a vastly smaller and more power-efficient way to connect those cores, in a way that nobody has done before.”
Today, one of the most advanced chips in the world -- IBM’s Cell processor which powers the Sony Playstation 3 -- contains nine cores on a single chip. The new technology aims to enable a power-efficient method to connect hundreds or thousands of cores together on a tiny chip by eliminating the wires required to connect them. Using light instead of wires to send information between the cores can be 100 times faster and use 10 times less power than wires.
Last week, I got the following comment from Bob Swann:
I am looking for the IBM VM Poster or a picture of the IBM VM "Catch the Wave"
Do you know where I might find it?
Well, Bob, I made some phone calls. The company that published these posters no longer exists, butI found a coworker at the Poughkeepsie Briefing Center who still had the poster on his wall, and he was kind enough to take a picture of it for you.
VM: The Wave of the Future (click thumbnail at left to see larger image)
Some may recognize this as a [mash-up] using as a base the famous Japanese 10-inch by 15-inch block print[The Great Wave off Kanagawa] byartist [Katsushika Hokusai]. I had this as my laptop'swallpaper screen image until last year when I was presenting in Kuala Lumpur, Malaysia. I was told that it reminded people about the horrible tsunami caused by the [Indian Ocean earthquake] back in 2004.I was actually scheduled to fly the last week of December 2004 to Jakarta, Indonesia, but at the last minute ourclient team changed plans. I would have been on route over the Pacific ocean when the tsunami hit, and probably stranded over there for weeks or months until the airports re-opened.
The Wave theme was in part to honor the IBM users group called World Alliance VSE VM and Linux (WAVV) which is havingtheir next meeting [April 18-22, 2008] in Chattanooga, Tennessee. I presentedat this conference back in 1996 in Green Bay, Wisconsin, as part of the IBM Linux for S/390 team. It started onthe Sunday that Wisconsin switched their clocks for [DaylightSaving Time], and the few of us from Arizona or other places that don't both with this, all showed up forbreakfast an hour early.
When I was in Australia last year, I was told the wave that sports fans do, by raising their hands in coordinatedsequence, was called the [Mexican Wave]in most other countries. When I was there, Melbourne was trying to outlaw this practice at their cricket matches.
The "wave" represents a powerful metaphor, from z/VM operating system on System z mainframes to VMware and Xenon Intel-based processor machines, as the direction of virtualization that we are heading for future data centers.The Mexican wave represents a glimpse of what humans can accomplish with collaboration on a globalscale. It can also represent the tidal wave of data arising from nearly 60 percent annual growth instorage capacity. (I had to mention storage eventually, to avoid being completely off-topic on this post!)
I hope this is the graphic you were looking for Bob. If anyone else has wave-themed posters they would like to contribute, please post a comment below.
Last year, in my post [Inaugural Brand Impact 2007 Awards], I mentioned how IBM beat out other major storage vendors for the best brand "IBM System Storage". I am proud of this, and highlighted it as one of my team's key accomplishments during my brief20-month career in marketing, which I recapped in my post[Switching Over from What and Why] when I switched over to consulting.
This year, IBM did it again. For a second consecutive year, IBM System Storage was recognized by [Liquid Agency]as the leading brand for enterprise storage. Here is an excerpt from the [IBM Press Release]:
"IBM System Storage is the most trusted storage portfolio in the world, providing our clients leading disk, tape and storage software solutions and services. This award reflects IBM's priority in delivering information infrastructure solutions to solve our client's most critical storage challenges," said Barry Rudolph, Vice President, IBM System Storage. "We are helping clients -- from large corporations to small businesses -- intelligently manage information as a strategic business asset. We are proud to be recognized as the clear market leader in delivering solutions that help our clients manage and extract value from their information."
Liquid Agency reviewed over 250 technology brands to make this assessment.
The Business/IT Alignment category is critical for many companies; getting these two key divisions in sync provides a huge competitive advantage. This year’s winner – by a landslide – is IBM's [Innov8].
This Big Blue product has a touch of the sci-fi to it: it’s an interactive, 3-D business simulator intended to close the divide between IT staff and business executives. In other words, it’s…a video game. I guarantee you that in all the decades that Datamation has done its Product of the Year awards, never has a video game won. The times they are a-changin’.
Whether a server is the “best” server is, in truth, based on your company’s individual needs and budgets. In the server world, with its myriad options and add-ons, one size definitely does not fit all. That said, IBM p 570 Server must fit plenty of needs; the box easily won the Enterprise Server category. IBM claims this workhorse doubles the speed of its predecessor without requiring a larger energy footprint.
IBM Lotus Symphony
When it comes to total numbers of users, there’s no question that Microsoft Office is the 800-pound gorilla of this category. The deeply entrenched Office makes the corporate world go ‘round. Given Office’s status, it’s a major eyebrow raiser that this category was won by relative newcomer IBM Lotus Symphony. Perhaps it’s because Big Blue’s product is free (that always helps), or because IBM is itself such an established vendor. Whatever the case, consider this vote as a huge upset.
(Note: IBM Lotus Symphony is available for [free download] for Windows and Linux.When my friend purchased a new laptop that came pre-installed with Windows Vista, he was surprised to see that Microsoft Office was not included. I pointed him to Lotus Symphony, and he is running great with his existing Word, Powerpoint and Excel documents! I use Lotus Symphony on both Windows and Linux, and IBM plans to make a version available for Mac OS X-- when that happens, I have my Mac Mini G4 waiting to try it out.)
IBM Wireless Software for Business Intelligence (BI) on the go
For most of 2007, IBM Cognos 8 Go! Mobile software supported only Blackberry units. At the end of last year, Cognos upgraded its wireless business intelligence software – which delivers business reports to on-the-go staffers – to support handhelds that run Windows Mobile OS. Naturally, this expanded the company’s user base, and likely helped Cognos 8 Go! Mobile win the Wireless Software category.
(If you have a RIM Blackberry handheld device, you can try out this[actual demo].)
Wow! That's a lot of awards. Congratulations to all my IBM colleagues who made this happen!
IBM Developerworks that host this blog suggest posting once per day. General blogging guidelines I have found suggest 300 to 500 words per post. Most magazine and newspaper articles range around 700 words.In my book, [Inside System Storage: Volume I], I had 165 posts covering twelve months, with an average of 636 words per post.
longer posts, perhaps once a week or less
I've seen several executives adopt this approach. When they have something to say, out comes a long speech,in written form, when the occasion deems it necessary. Some of the more technical blogs adopt this approachalso, going into great detail on product specifications and supporting material to make their case.
Either way, it comes out to perhaps 2000 words per week, that can be 20 posts of 100 words each, four posts that are 500 words each, or one long post for the week. Currently, I post about 2-5 times per week, with posts 500-700 words long. I can try to mix short posts with long ones, to give you readers some variety. Post a comment below on whether you prefer that I do more/shorter or fewer/longer.
As for the future of IT...
In a recent post by fellow blogger (and author) Nick Carr titled [Alan Turing, cloud computing and IT's future], he mentions he has a free download of a 7-page PDF called "IT in 2018: from Turing's machine to the computing cloud." It's a quick read, covering many of thepoints in his most recent book, The Big Switch. Here's an excerpt:
As for computer professionals, the coming of the WorldWide Computer means a realignment of the IT workforce,with some jobs disappearing, some shifting fromusers to suppliers, and others becoming more prominent.On the supplier side, we’ll likely see booming demand for the skills required to design and run reliable,large-scale computing plants. Expertise in parallelprocessing, virtualization, artificial intelligence, energymanagement and cooling, encryption, high-speed networking,and related fields will be coveted and rewarded.Much software will also need to be written orrewritten to run efficiently on the new infrastructure. Ina clear sign of the new labor requirements, Google andIBM have teamed up to spearhead a major educationinitiative aimed at training university students to writeprograms for massively parallel systems.
Some interesting insights from Google can be read in New York Times'Freakonomics blog, where Steve Dubner interviews Google's chief economist: [Hal Varian Answers Your Questions]Hal comes up with some clever answers to some rather tough questions. It's worth a read.
It is good to have futurists like this. However, as we caution in IBM, those who seek a life througha crystal ball... must often settle for a diet of broken glass.I will close with one of my favorite quotes.
"As I've said many times, the future is already here. It's just not very evenly distributed." --- William Gibson (science-fiction author)
So, yes, I may sometimes look at the rear-view mirror. However, there is a common theme from Nick Carr to Steve Dubnerto William Gibson. They also look back to the past to give insights on how things might unfold in the future.
My view is that for some the future is already here. IBM already offers the product, service or solutionthat might be just what you need, but you just haven't gotten it yet. Future for you, but past for us.For others, the future is repeating a pattern we have already seen in the past. Understanding what happened back then helps us be better prepared to understand what is happening now, in the directions and trends we forecast moving forward.