As an alumni of the University of Arizona
, it is always good to see any of the Arizona schools try something new and innovative. This time, it was our arch-rivals atArizona State University
(in Tempe, AZ, near Phoenix).
An article in InformationWeek reports that40,000 ASU Students Leap to Google Apps; University Pays Zero. The ASU president, Michael Crow, wants to make IT the primary driver in his ambitious "New American University" project.Last October, ASU became the first large institution to deploy Google Apps, a comprehensive suite of productivity applications that includes e-mail, search, calendars, instant messaging, and even word processing and spreadsheets.I've tried them out, they work, nothing fancy but certainly good enough for college homework assignments.
Already 40,000 students and faculty have switched their e-mail to Google, while keeping their asu.edu designation. (out of 65,000 student population, which Mr. Crow is trying to raise to 90,000 students!)
E-mail is a thorn in the side of storage administrators. Being "semi-structured" repositories, they cannot just delete or move files around, as there is context between notes and their attachments, that shouldn't be broken. E-mail systems are often the fastest growing consumer of storage for many organizations.
Switching from maintaining their own mail servers to Google is saving ASU $500,000 US dollars alone, not including the administrator labor savings. Again, some corporations might feel their e-mail is too "secret" to be outsourced like this, but for college students who spend all their creative talent posting things on MySpace and YouTube, and faculty who spend their careers TRYING to get published, they have nothing to hide from the rest of the world. It makes perfect sense.
Best of all, Google isn't charging ASU anything for this service. Google is able to cover the costs from advertising revenue instead. I can think of a lot of companies that might want to advertise to a demographic of "40,000 students who are mostly 18-25 years old and all live in or near Tempe, AZ".
In the list ofTop 10 Best Presentations Ever is Seth Godin talking about Marketing at Google. The video is worth watching.
technorati tags: ASU, Arizona State University, Google, Presentations, Marketing, Seth Godin, Tempe, Phoenix, e-mail
The amount of information stored and available today is astounding. Consider the following:
...a weekday edition of The New York Times contains more information than the average person was likely to come across in a lifetime in seventeenth-century England.
Richard Wurman, Information Anxiety. 1989.
Shawn Callahan mentions this in his great presentation on how work really gets done.
Mark Nelson covers this in more detail inWe Have the Information You Want, But Getting It Will Cost You: Being Held Hostage by Information Overload.
To help address this challenge of organizing finding the right information at the right time, Web 2.0 technologies have emerged. You can read the 16-page paper What Is Web 2.0? -- Design Patterns and Business Models for the Next Generation by O'Reilly.
Or better yet, watch the quick 4-minute video Web 2.0 ... The Machine is Us/Ing Us.
technorati tags: Richard Wurman, Information Anxiety, Shawn Callahan, Mark Nelson, Web 2.0
Yesterday, most of the USA moved its clocks forward an hour. Arizona and Hawaii don't bother, as there is plenty of daylight in both states. While it may seem that Arizonans are not "affected" by Daylight Saving Time (DST)
, we are, because we have to deal with the time zone offsets with those we talk to in other states. (Note: it is SAVING not SAVINGS
, many people mistakenly say "Daylight Savings
Time", which is incorrect).
Year round, Arizona is on Mountain Standard Time (MST), which is GMT-7. Figuring out what time Arizona can be remembered by a simple mnemonic:
- In the winter time, Utah, Colorado, New Mexico, and Arizona are all on MST, so best American ski resorts are all on the same time zone. People who hop from one ski resort to another by helicopter don't have to reset their watches as they move into or out of Arizona.
- In the summer time, Arizonans head to San Diego, Los Angeles or other parts of California, where it is not so hot. California is on PDT, which is the same as MST. People who hop from Arizona wineries and vineyards to those in California and Oregon can easily cross the Arizona-California border without having to reset our watches.
Those in Second Life may have noticed that "Second Life time" (SL time) shifted from PST to PDT. That is because their servers reside in San Francisco, California.
technorati tags: IBM, Daylight Saving Time, DST, Second Life, Arizona, Hawaii, PDT, MST, GMT
Well, I have left Japan, and while everyone else is enjoying the Super Bowl, I am now in Australia, at another conference.Today I had the pleasure to hear filmmakers talk about their successes, and how IBM helps the movie industry.
- Khoa Do
At one extreme was Khoa Do, independent filmmaker. After acting in movies asideMichael Caine and Billy Zane, he decided to become his own director. He started a project to help seven disadvantaged youths from a poor drug-ridden section of Sydney, by having them act in his first full-length film.Armed with only an IBM laptop and small budget, he made the film called "The Finished People" that had critical acclaim.
The film was a success, and many of the disadvantaged youths have gone on to act in other movies. In 2005, Khoa Do was named "Young Australian of the Year".
Thanks to IBM technology, filmmaking is now accessible to a wider number of aspiring wanna-be directors. It is no longer necessary to be part of a large film studio with a multi-million dollar budget to tell your story.
- Xavier Desdoigts
At the other extreme, was Xavier Desdoigts, director of technical operations at Animal Logic, the Computer Graphics (CG) arthouse that produced special effects of movies like "The Matrix", "House of Flying Dragons" and "World Trade Center". They started with producing digital effects for TV commercials, like this one forCarlton Draught Beer.
With the support of a large film studio and multi-million dollar budget, Animal Logic now boasts the 86th most powerful "Supercomputer" based on IBM BladeCenter technology, with over 4000 servers connected into a cluster, for making the movie "Happy Feet". The movie took four years to make, with over 500 people, of 27 different nationalities. It was the first CG movie made in Australia, and has been well-received by audiences worldwide.
Mr. Desdoigts gave out some interesting facts and figures about the movie:
- While visually stunning on the big screen, each frame is only 1.4 Megapixel, about the same resolution as most camera phones.
- In one scene, there are 427,086 penguins all appearing on frame.
- Mumble, the lovable lead character, is made up of over 6 million feathers.
- As many as 17 dancers were "motion-captured" to choreograph the tap-dancing and character interaction segments.
- Only one system admin was needed to manage this entire server farm. (IBM Systems Director technology makes this possible)
- The movie consumed 103 TB of disk space, backed up to 595 LTO tape cartridges.
- An estimated 17 million CPU-hours were needed for all the processing and rendering.
Rather than talking about technology for technology sake, these filmmakers showed how technology couldbe put to use, in a practical sense, to provide the world something of value.
technorati tags: IBM, filmmaker, film industry, Khoa Do, Michael Caine, Billy Zane, Xavier Desdoigts, Animal Logic, Happy Feet, Systems Director, LTO, BladeCenter
Stephen Colbert, of The Colbert Report
, explains the name changes in recent mergers
of the Telecommunications industry. A discussion on "changing names" and how that impacts storage seems like a good way to wrap up the week's theme on naming conventions.
Name changes are sometimes painful, but often times done for a purpose, such as to promote a family. In the US, when a man and woman marries, the woman often changes her family name to match her husband, and the kids all adopt the father's family name. I say "often" because there are times where the woman keeps her name, or adds to it in a hyphenated way. ABC News reported that a Man Fights to Take Wife's Name in Marriage. KipEsquire, a lawyer, writes about it in his blogA stitch in haste.
IT industry changes the names of products that people knew as something else. Other times, they re-use an existing name, when really it is or should be different from the original. Last year, I took on the job of helping transition from our brand "TotalStorage" to the "System Storage" product line under the new "IBM Systems" brand. I help decide what stays the same name or what changes, when it should change, and how to announce that change.
On the disk side, IBM renamed Fibre Array Storage Technology, or FAStT, which was pronounced exactly like "fast", to DS4000 series. This was a big improvement, as people couldn't seem to spell it properly, with variations like "FastT". Nor could people pronounce it properly, saying "fast-tee" instead. The advantage of "DS" is that it is both easy to spell, and easy to pronounce. The DS4000 series continues to be "fast", providing excellent performance for its midrange price category.
IBM's Enterprise Storage Server (ESS) line went from model E10, to F20, to 750 and 800. When IBM came out with its replacement, the IBM TotalStorage DS8000, some people asked why it wasn't named the ESS 900, for example. The DS8000 is quite different internally, new hardware design and implementation, but is highly compatible with the ESS line, and shares much of the same functionality from microcode. Last year, it was replaced by the IBM System Storage DS8000 Turbo. Again, newer hardware, so it was easy to justify the new name change from "TotalStorage" to "System Storage".
Renaming a product risks losing its certifications and awards. For example, IBM spent a lot of time and money getting the OS/390 operating system certified as a "UNIX" platform. When it was renamed to z/OS, IBM had to do it all over again. Learning from this experience, IBM decided not to rename the SAN Volume Controllerto a new designation like "DS5750", as it enjoys the "number one" spot on both the SPC-1 and SPC-2 performance benchmarks, and is recognized as the leader in the disk storage virtualization marketplace. Renaming this product would mean losing that collateral.
IBM's "other disk systems" the N series posed another set of challenges. The current DS line already has entry-level (DS3000), midrange (DS4000) and enterprise-class (DS6000 and DS8000) products. The OEM agreement that IBM has with Network Appliance (NetApp) resulted in a new set of entry-level, midrange, and enterprise-class products. But these didn't fit nicely into the DS3000-to-DS8000 continuum. Instead, IBM decided to go with N series, using N3000 for entry-level, N5000 for midrange, and N7000 for enterprise-class. These are different than the numbers used by NetApp for their comparable, but not identical, offerings.
On the tape side, IBM decided to name the tape drives TS1000 and TS2000 range, tape libraries and automation with a TS3000 range, and tape virtualization to the TS7000 range. A lot of tape products already had 3000 numbering that had to change to fit this new scheme. This is why IBM's popular 3592 tape drive was renamed to the TS1120. The replacement to the 3494 Virtual Tape Server was named TS7700 Virtualization Engine.
Obviously, you can't change the names of products that are currently in the field, but what about existing software with minor updates? IBM decided to leave "TotalStorage Produtivity Center" under the "TotalStorage" brand until it has a significant version upgrade. Many people say "TPC" as a convenient acronym when referring to this product, but TPC is a registered trademark of the Professional Golfers Association (PGA) to refer to its "Tournament Players Club".
How can anyone confuse "managing storage" with "playing golf"? One activity is full of frustration that takes years or decades to master, involving the need to understand a variety of equipment and techniques to use each properly to accomplish your goals; and the other is an enjoyable activity, immediately productive in front of a single pane of glass managing all of your DAS, SAN and NAS storage, from reporting on your files and databases to managing storage networks and tape libraries.
Enjoy the weekend!
technorati tags: Stephen Colbert, Colbert Report, Telecommunications industry, KipEsquire, IBM, FAStT, DS4000, DS3000, DS8000, OS/390, UNIX, z/OS, SAN Volume Controller, N series, TS1120, TS7700, TotalStorage Productivity Center, TPC, PGA, Golf
Continuing this week's theme of New Year's Resolutions for the data center, today we'll talk about one that people don't always think about on a personal level, that is to hone your tools and skills.
A long time ago, I used to be a regular speaker at the SHARE user group conference. One of the most attended sessions was Sam Golob presenting the latest CBT Tape set of tools. Over time, this large collection of "mainframe shareware" was handed out on 3480 tape cartridges, then on CDs, and finally made downloadable off the web.Sam's main point, which I remember to this day, was that everyone who has a job should figure out what tools they use, keep those tools functioning properly, and learn to use them well.
Later, I took some cooking classes at a culinary school. Among other things, we learned:
- A sharp knife is safer and easier to use than a dull one, resulting in fewer accidents
- Knowing what you are doing is the difference between food that is "simply awful" to that which is "awfully simple" to prepare.
- A well trained chef can prepare most meals with just a sharp knife and wooden spoon.
This last point hits close to home, as many people like me have too many tools that they do not use often enough to know how to use them well. Do I really need my strawberry corer, garlic press, or a tray designed for the storage and delivery of deviled eggs?
The same could be said about software tools. What tools do you use in your job? Do you feel you know how to take full advantage of their power and capabilities?If you develop software, do you know all the features for your debugging tools? If you develop advertising or marketing materials, do you know all the features of your photo or video editing software? If you manage storage in a data center, do you know all the tools for managing your storage area network (SAN), disk systems, tape libraries, and reporting tools to identify all of your files and databases across your entire IT environment?I would not be surprised if you could replace a whole mess of tools with just one, such as the IBM TotalStorage Productivity Center.
For me, I resolve to learn how to better use Lotus Notes e-mail client, and perhaps the new Office 2007.
technorati tags: Sam Golub, SHARE, CBT, tape, disk, SAN, mainframe, cooking, tools, IBM, TotalStorage Productivity Center, Lotus Notes, Office 2007
Happy New Year!
This year I resolve to be more consistent in my blogging, and my goal is to give you one to five entries per week, every week, based on the advice from Glenn Wolsey, Jennette Banks, and others.On some weeks, I will have a running theme, so rather than super-long entries to cover everything I can think of on a topic, make the entries short and readable. This week is a good time to review last year's "New Year's Resolutions" and to make new ones for 2007. I will discuss actions that companies can adopt for their data centers.
A common resolution is to lose weight, as in this Dilbert comic. Last year, I resolved to lose weight in 2006, and am delighted with myself that I lost eight pounds. When people ask for the secret of my success, I whisper in their ear "Eat less, exercise more." In general, people (and companies) know what to do, but just don't do it, which Pfeffer and Sutton document in their book The Knowing-Doing Gap. In my case, it involved lifestyle change: I exercised at a gym three times per week in Tucson, with a personal trainer, and revamped my diet.
Not everyone subscribes to the "eat less exercise more" philosophy. For example, Ric Watson argues in his blog that you can eat fewer calories, but eat more in actual volume, by choosing the right foods. This brings up the issues of "metrics" that most data centers are familiar with. Last year, I read the book "You: On a Diet" which explains that it is better to focus on "waist reduction" as measured in inches around your mid-section at the belly button, than "weight reduction" as measured in pounds. This year, I resolve to get down to 35 inches by the end of 2007.
The problem with measuring "weight" is that you are weighing bones, muscle and fat. A person can gain ten pounds of muscle, lose ten pounds of fat, and the scale would indicate no progress. The same problem occurs in data centers. How many TB of data do you have? Storage admins can easily tell you, but can they tell how much of this is bone (data needed for operating infrastructure), muscle (data used in daily operations that generates revenue) or fat (obsolete or orphaned data)?
We at IBM often state that "Information Lifecycle Management (ILM)" is more lifestyle change than a "fad diet". Figuring out what data you should capture in the first place, where to place it, when to move it, and when to get rid of it, is more important that just buying different tiers of storage hardware. So, for those looking to make new data center resolutions, I suggest the following actions:
- Re-evaluate the metrics you now use, and determine if they are helpful in making decisions and taking action.
- Come up with new ones that are more focused to solve the issues you face.
- Consider storage infrastructure software, such as IBM TotalStorage Productivity Center, to help you gather the information about your SAN, disk and tape systems, calculate the metrics, and automate the appropriate actions.
If you don't know where to start with ILM, certainly IBM can point you to the right solutions,best practices, techniques, and whitepaper.
technorati tags: Glenn Wosley, Jennette Banks, New Years resolutions, weight reduction, Diet, ILM, Information Lifecycle Management, IBM, TotalStorage Productivity Center
My colleagues have put up a nice new company-wide webpage to explain IBM's new IT Service Management initiative (ITSM):www.ibm.com/itsm
, including a video interview with Nancy Pearson (no relation).
Of course, storage management is a big part of this, and products like IBM TotalStorage Productivity Center play a key role.
But ITSM is more than just a better way to manage operational tasks, it is focused on the best practices of the IT Infrastructure Library (ITIL) which has been adopted bythe European Union, and now being adopted worldwide by both government agencies and private enterprises as a smartway to run your IT environment.
Last year, we talked about storage provisioning andorchestration.This year, we bring it up a notch, introducing IBM Tivoli Storage Process Manager. Of all the talk we gave the past decade on the promises of "autonomic computing", it's initiatives like IBM Service Management that give it real meaning.
Of course, we've designed our solutions to apply to your entire IT environment, supporting both IBM and non-IBM equipment, so even if not all of your servers and storage come from IBM, at least your software can be.[Read More]
A few years ago, I was the IBM portfolio manager for storage connected to BladeCenter solutions. I learned a lot about the BladeCenter design, and got to speak at various x86 server events.
My colleague John put together a nice webpage on storage for System x and BladeCenter servers:
IBM System Storage for System x
BladeCenterservers come in many flavors, including blades with Intel, AMD and POWER chipsets, and can be configured in Grid and SuperComputer configurations. Up to 14 blade servers can fit intoa single 7U-high chassis, making this twice as dense as standard 1U-high rack-mounted servers.
System x, the new "IBM Systems" name for our popular xSeries product line, support Intel and AMD chipsets. These come in both rack-mountedand tower configurations. These also are idea for clustered and SuperComputer configurations.[Read More]
Yesterday (September 7, 2006) the Eclipse Foundation
announced that it has approved the creation of the Aperi Storage Management Framework Project.
There's been a lot of confusion out there about Aperi, so I thought I would post some facts and opinions about this exciting new project. A few years ago, I was thelead architect for IBM TotalStorage Productivity Center, IBM's infrastructure management product that helped launch the creation of Aperi.
From the latin word for "open", Aperi is an open source project that aims to simplify the management of storage environments, using the Storage Management Initiative - Specification (SMI-S) open standardto promote interoperability and eliminate complexity in today’s storage environments.
Aperi should provide immediate value upon install with basic storage management capabilities, rather than just simply a collection of components that require costly integration. We've discussed requirements for functions such as:
- Resource discovery, monitoring, and reporting
- Fabric Topology mapping
- Event management
- Disk / Tape management
- Device configuration & LUN assignment
- SAN fabric management
- Basic asset management
- User Interface
The big confusion most people have is Aperi's relation to SMI-S and the Storage Networking Industry Association (SNIA)open standards group. The best way to explain this is to go backto your High School SAT college-entrance exams. Remember questions like this?
CRUMB : BREAD ::
(A) splinter : wood
(B) water : bucket
(C) cream : butter
(The answer: a crumb is to bread like a splinter is to wood.)
Aperi is an implementation of SMI-S standard, similar to MySQL or PostgreSQL areopen standard relational database implementations of Structured Query Language (SQL).These compete with proprietary database implementations such as IBM DB2 Universal Database,Oracle Database, Microsoft SQL Server, or Sybase.
Aperi: SMI-S ::
PostgreSQL : Structured Query Language (SQL)
It is often the case that the folks writing the code are different than the folks defining the standards. This is the case between the members of Aperi writing code, and the members of the SNIA writing standards. IBM happens tohave employees writing Aperi code, and other employees helping define SMI-S standards.What can I say, IBM is a big company and a leader in many areas.
A good analogyis how the Apache community has developed an awesome web server, and the Firefox Mozillacommunity have developed an awesome web browser, both of which are implementations of the HTTP/HTML standards adopted by the World Wide Web Consortium. Apache and Firefoxcompete with proprietary implementations, such as Microsoft Internet Information Services(IIS) web server and Internet Explorer web browser.
Aperi: SNIA ::
Apache : World Wide Web (WWW) Consortium
With this arrangement, Aperi and the SNIA will have very complementary roles in defining and driving standards across the entire storage market. To that end, Aperi will make extensive use of the SNIA’s Technology Center and SNIA’s “plugfests” to test the interoperability of the Aperi framework with the variety of 3rd-party storage offerings available. By providing a tested implementation of SMI-S, Aperi will drive broader industry availability of SMI-S, as well as offer the many benefits of an industry-backed open source community.
Check out this vote of confidence:
"Eclipse's Aperi Project will further advance the adoption of SNIA's SMI-S, benefiting the entire storage industry and IT community. Furthermore, the SNIA and Aperi will define plans to collaborate on new storage standards, standards testing programs, and storage interoperability programs."
--- Wayne M. Adams, chair, SNIA Board of directors
So, both proprietary and open source implementations have their place in the world.Proprietary products are needed for advanced, unique value-add, and opensource projects are for basic support focused on interoperability and flexibility.These can be combined, for example, proprietary "plug-ins" built on an open source base. The more choices the client has, the better.
Storage vendors benefit too. Vendors are tired of being in the "Y.A.C." business, building "Yet Another Configurator" for each new device developed, with basic functionsto carve LUNs, read performance stats, and so on. By shipping Aperi instead, storagevendors like IBM can invest their development dollars in real innovations, things thatmatter for the customer.
If you are unfamiliar withopen source, I highly recommend Eric Raymond's bookThe Cathedral and the Bazaar. It might just change the way you think aboutopen source usage in the workplace.
technorati tags: Eclipse, Aperi, IBM, TotalStorage, Productivity Center, open, storage management, Eric Raymond, open+source, SMI-S, SNIA, Cathedral, Bazaar
Dave Hitz from Network Appliance has a wonderful discussion of "branding": What do Marketing People Mean When They Say Brand?
A lot of people ask me about IBM branding, as we have recently changed brands. In the past we had two separate brands, one for servers (eServer) and one for storage (TotalStorage). These would be fine if we wanted to promote their independence, but customers today want synergy between servers and storage, they want systems that work well together.
Last year, in response to market feedback, we crated a new brand, "IBM Systems" and put all the server and storage product lines under one roof. Over time, we will transition from TotalStorage to System Storage naming. This will occur with new products, and major versions of existing products.
Two other phrases you will hear in the names of our offerings are "Virtualization Engine" and "Express". These are portfolio identifiers. The Virtualization Engine identifier was created to emphasize our leadership in system virtualization, and we have products that span product lines with this identifier.
The Express identifier was created to emphasize our focus on Small and Medium sized business (SMB). It spans not just servers and storage, but across other offerings from other IBM divisions.
Of course, just renaming products and services isn't enough. Systems don't work together just because they have similar names, are covered in similar "Apple white" plastic, or have similar black bezels. Obviously, thoughtful and collaborative design are needed, with the appropriate amounts of engineering and testing. IBM is aligning its server and storage development so that the IBM Systems brand keeps its promise.
technorati tags: Dave Hitz, NetApp, marketing, brand, TotalStorage, eServer, IBM Systems, Virtualization Engine, IBM, Express, SMB, Apple white, SMB
An interesting blog in "Channel Advisor" relates to the lack of trust in the storage industry:Education — Trust: Key To Survival In Today's IT World
and offers some advice to vendors and channel distributions.
I can't stress enough how important is credibility in a highly-competitive marketplace.[Read More]
This week I was in Dallas, Texas, teaching at the "System Storage Portfolio Top Gun" class.
Can you believe it was hotter and more humid in Dallas than in Tucson? I am glad to be home.
For those unfamiliar with Top Gun classes, it is our top level sales training, typically 4 to 4.5 days long. This year, I have taught Top Gun classes in USA, China, Mexico, Thailand, and Brazil.
The class is open to IBM sales, IBM Business Partners, ibm.com telesales, field support and our technology partners.
We have several more classes for 2006, in Canada and the USA. For more information, read here www.ibm.com[Read More]