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Tony Pearson is a Master Inventor and Senior Software Engineer for the IBM Storage product line at the
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author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
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Happy Fourth of July everyone! For my readers outside the U.S.A, this Wednesday marks America's [Independence Day]. Celebrations include parades during the day, and fireworks at night.
A long time ago, the IBM Tucson lab decided to close down the entire week, forcing everyone to take a week of their allotted vacation, so as to perform maintenance on the air conditioners and other equipment. Since then, many IBMers in Tucson have adopted this week as a good time to get out of town.
Most years, I head over to San Diego, California. This year, however, I will be taking a cruise on the Caribbean.
This week I am in Moscow, Russia for today's "Edge Comes to You" event. Although we had over 20 countries represented at the Edge2012 conference in Orlando, Florida earlier this month, IBM realizes that not everyone can travel to the United States. So, IBM has created the "Edge Comes to You" events where a condensed subset of the agenda is presented. Over the next four months, these events are planned in about two dozen other countries.
This is my first time in Russia, and the weather was very nice. With over 11 million people, Moscow is the 6th largest city in the world, and boasts having the largest community of billionaires. With this trip, I have now been to all five of the so-called BRICK countries (Brazil, Russia, India, China and Korea) in the past five years!
The venue was the [Info Space Transtvo Conference Center] not far from the Kremlin. While Barack Obama was making friends with Vladimir Putin this week at the G2012 Summit in Mexico, I was making friends with the lovely ladies at the check-in counter.
If it looks like some of the letters are backwards, that is not an illusion. The Russian language uses the [Cyrillic alphabet]. The backwards N ("И"), backwards R ("Я"), the number 3 ("З), and what looks like the big blue staple logo from Netapp ("П"), are actually all characters in this alphabet.
Having spent eight years in a fraternity during college, I found these not much different from the Greek alphabet. Once you learn how to pronounce each of the 33 characters, you can get by quite nicely in Moscow. I successfully navigated my way through Moscow's famous subway system, and ordered food on restaurant menus.
The conference coordinators were Tatiana Eltekova (left) and Natalia Grebenshchikova (right). Business is booming in Russia, and IBM just opened ten new branch offices throughout the country this month. So these two ladies in the marketing department have been quite busy lately.
I especially liked all the attention to detail. For example, the signage was crisp and clean, and the graphics all matched the Powerpoint charts of each presentation.
Moscow is close to the North pole, similar in latitude as Juneau, Alaska; Edinburgh, Scottland; Copenhagen, Denmark; and Stockholm, Sweden.
As a result, it is daylight for nearly 18 hours a day. The first part of the day, from 8:00am to 4:30pm, was "Technical Edge", a condensed version of the 4.5 day event in Orlando, Florida. I gave three of the five keynote presentations:
Game Change on a Smarter Planet: A New Era in IT, discussing Smarter Computing and Expert-Integrated systems, based on what Rod Adkins presented in Orlando.
A New Approach to Storage, explaining IBM Smarter Storage for Smarter Computing, IBM's new approach to the way storage is designed and deployed for our clients
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy! explaining how IBM Watson technologies are being used in Healthcare and Financial Services, based on what I presented in Orlando.
(Note: I do not speak Russian fluently enough to give a technical presentation, so I did then entire presentation in English, and had real-time translators convert to Russian for me. The audience wore headphones. However, I was able to sprinkly a few Russian phrases, such as "доброе утро", "Я не понимаю по-русский" and "спасибо".)
After the keynote sessions, I was interviewed by a journalist for [Storage News] magazine. The questions covered a variety of topics, from the implications of [Big Data analytics] to the future of storage devices that employ [Phase Change Memory]. I look forward to reading the article when it gets published!
The afternoon had break-out sessions in three separate rooms. Each room hosted seven topics, giving the attendees plenty to choose from for each time slot. I presented one of these break-out sessions, Big Data Cloud Storage Technology Comparison. The title was already printed in all the agendas, so we went with it, but I would have rather called it "Big Data Storage Options". In this session, I explained Hadoop, InfoSphere BigInsights, internal and external storage options.
I spent some time comparing Hadoop File System (HDFS) with IBM's own General Parallel File System (GPFS) which now offers Hadoop interfaces in a Shared-Nothing Cluster (SNC) configuration. IBM GPFS is about twice as fast as HDFS for typical workloads.
At the end of the Technical Edge event, there was a prize draw. Business cards were drawn at random, and three lucky attendees won a complete four-volume set of my book series "Inside System Storage"! Sadly, these got held up in customs, so we provided a "certificate" to redeem them for the books when they arrive to the IBM office.
The second part of the day, from 5:00pm to 8pm, was "Executive Edge", a condensed version of the 2 day event in Orlando, designed for CIOs and IT leaders. Having this event in the evening allowed busy executives to come over after they spend the day in the office. I presented IBM Storage Strategy in the Smarter Computing Era, similar to my presentation in Orlando.
Both events were well-attended. Despite fighting jet lag across 11 time zones, I managed to hang in there for the entire day. I got great feedback and comments from the attendees. I look forward to hearing how the other "Edge Comes to You" events fare in the other countries. I would like to thank Tatiana and Natalia for their excellent work organizing and running this event!
Well, it's Tuesday again, and you know what that means... IBM announcements!
Last week, IBM had a big storage launch of various products, with the June 4 announcements at the IBM Edge 2012 conference. I provided highlights in my post [IBM Edge Announcements]. As promised, here are the rest of the announcements.
SONAS v1.3.2 adds support for management by the newly announced IBM Tivoli Storage Productivity Center v5.1 release. Also, IBM now officially supports "Gateway configurations" that have the storage nodes connected to XIV or Storwize v7000 disk systems. These gateway configurations offer new flexible choices and options for our ever-expanding set of clients.
ProtecTIER appliances and gateways
IBM ProtecTIER line of data deduplication appliances and gateways add CIFS file system support. Rather than using OST or a VTL interface, you now have CIFS as a new option for host attach. Also, IBM introduces the new TS7620 Express model, with options for 5.4TB and 11TB in capacity, replacing the previous TS7610 entry level.
LTFS Storage Manager
The Linear Tape File System (LTFS) allows files to be stored on tape cartridges in a manner that allows them to be mounted as file systems, much like a USB memory stick. The new LTFS Storage Manager software allows you to manage a collection of files across a set of cartridges, moving files from one cartridge to another, consolidating valid data onto fewer cartridges, and removing files no longer needed. This is sometimes referred to as "lifecycle management".
Tape System Library Manager
When IBM first introduced the "shuttle" that allowed up to fifteen TS3500 tape libraries to be connected together into a single system, only HPSS customers could take advantage of this. Software was required to coordinate the movement of cartridges from one library to another. The new IBM Tape System Library Manager now offers an alternative to HPSS for coordinating this activity.
DS8000 v6.3 microcode
IBM now offers 400GB solid-state drives. IBM's market leading support for Full Disk Encryption (FDE) is now extended to cover all drive speeds, from the slowest 7200RPM NL-SAS drives up to the fastest solid-state. IBM Easy Tier extends its super-easy implementation to work across all three of these tiers including encryption.
IBM now offers implementation services for IBM XIV Gen3 storage system, and the N series models 3220 and 3240.
This week I am on the road visiting various clients. Next week, Moscow Russia for the "Edge Comes to You" event!
This week I am in Orlando, Florida for the IBM Edge conference. This is the last day, so it ends early for people who want to get home to their datacenters (er.. families) for the weekend.
How Real-Time Compression Can Maximize Storage Efficiency for Production Applications
This was a split session with two speakers. First, Ian Rimmer, Senior IT Engineer and Architect at iBurst, presented their experience with the IBM Real-Time Compression Appliance in front of NetApp NAS storage arrays. Second, Jerry Haigh, IBM offering manager for IBM System Storage, presented the new Real-Time compression feature announced this week on IBM SAN Volume Controller (SVC) and Storwize V7000.
iBurst is the #1 Wireless Telecom for South Africa. The also offer cable broadband and VOIP. They have 200 employees servicing 120,000 subscriber/households. They need to keep five years' worth of text files, and have chosen real-time compression of their NAS storage. This was before IBM acquired the Storwize company, as they have been using it for the past six years.
The monetary savings from compression was used to purchase Performance Accelerator Modules (PAM) cards for their NetApp NAS gear, which benefit from the compression (more data stored in SSD to improve performance).
For backup, they use NDMP with Symantec NetBackup that keeps data in its compressed form as it is written to tape. They have an IBM TS3100 library with LTO tape as the backup repository.
Jerry Haigh presented Real-Time compression for primary disk data. Unlike the competition, this is designed to be used with primary data, including databases, and does this real-time, not post-process. In some performance tests, DB2 compressed on 48 drives out-performed the same data uncompressed on 96 drives. In another test focused on VMware Vmark benchmark, the compressed data was able to be same or better performance as uncompressed. In a third test with SVC virtualizing XIV running Oracle ORION test, the Oracle databases compressed 50 to 64 percent, and had better performance.
For those who already have SVC or Storwize V7000, consider a 45-day trial to check out compression for yourself.
NAS File Systems: Access and Authentication
Mark Taylor, IBM Technical Specialist for SONAS, N series and Storwize V7000 Unified, presented the nuances of authentication and authorization for NAS file systems. The differences between these two are:
Authentication - Yes, you are who you are.
Authorization - Yes, you are permitted to do what you are trying to do
(Prior to working with SONAS, my only experience with access and authentication in NAS was setting up my LAN at home, which I have connecting my Mac, Linux and Windows machines. I have both N series and SONAS at the IBM Executive Briefing Center in Tucson, Arizona, so I know first-hand how complicated NAS access and authentication systems can be.
A few months ago, I taught "Intro to NAS" as one of my topics at the Top Gun class in Argentina and Brazil. Several of the students had mentioned they thought they knew NAS solutions but had not realized all the technical issues with access and authentication that I discussed in my presentation.)
Mark explained the differences between Windows NTFS-style System identifiers (SID), versus UNIX-style user and group identifiers (UID, GID). For NAS solutions that support both CIFS and NFS, there are four options:
Microsoft Active Director (AD) extended with Identity Management for UNIX, formerly known as Services for UNIX (SFU). AD servers normally store SID information, but the extensions add extra columns to hold UID/GID mappings.
AD with Network Information Service (NIS) server. The problem with this approach is that AD and NIS are separate databases, and you need to coordinate updates to them, and their backups.
Lightweight Directory Access Protocol (LDAP) with SAMBA extensions. LDAP holds UID/GID information, and the SAMBA extensions adds extra columns to hold SID mapping.
Local mapping. The dangerous part of local mapping is that the storage admin is also the security admin, and you may want different people doing these roles.
Of these four methods, Mark recommends the first and third as best practices for multi-protocol authentication.
SID-to-UID mapping, UID-to-SID mapping
SONAS and Storwize V7000
SID-to-UID/GID mapping, NFS v4 ACLs
NFS v4 ACLs
Mark then explained how NFS v4 ACLs work, basically an ordered collection of "Access Control Elements" or ACEs. Each ACE on the ACL may "allow" or "deny" the request. You want to avoid "Inheritance" as that can cause problems and unxpected results.
That's it folks. Next week, I am spending time with my research buddies at the Almaden Research Center near San Jose, California, and then it is off to Moscow, Russia to kick off a series of IBM events called "Edge Comes to You" (ECTY).
The ECTY conferences will be a smaller subset of the Edge conference here in Orlando, but offered in other countries for those who were unable to travel to the United States.
This week I am in Orlando, Florida for the IBM Edge conference. Thursday evening after all the other sessions, we had a Free-for-All, a Q&A panel across all storage topics, moderated by Scott Drummond. The conference officially ends at noon tomorrow, but for many, this is the last session, as people fly out Friday morning. Here are the questions and the panel responses during the session.
When will IBM unify their storage management between Mainframe z/OS and the distributed systems platforms?
IBM offers a Change and Configuration Management Data Base (CCMDB) for this purpose with appropriate collectors from z/OS and distributed systems, but hasn't sold well.
When will IBM devices have RESTful interfaces?
Both IBM Systems Director and IBM Tivoli Storage Productivity Center (TPC) offer RESTful APIs. IBM Systems Director can manage z/VM and Linux on System z, as well as Power Systems and x86 based distributed systems. Since October 2008, IBM's Project Zero introduced RESTful interfaces to PHP and Groovy software running on WebSphere sMash environments. We have not heard much about this since 2008.
Will IBM TPC support NPIV on Power Systems?
TPC 5.1 has toleration support for this, showing the first port connection discovered, but not all connections, and we expect to retrofit this toleration to TPC 4.2.2 Fixpack 2. Hopefully, we will have full support in a future release.
We would like TPC for Replication to run on Linux for System z. We do not run z/OS at the disaster recovery site location.
Submit an IBM Request for Enhancement [RFE] for this. We have TPC for Replication on z/OS, as well as the distributed systems version that runs on Windows, Linux and AIX.
We have enhancements we would like to see for XIV and SONAS also, can we use the RFE process for this also?
Yes, submit the requirements for our review.
We heard the Statement of Direction that there would be storage integrated into the PureSystems. What exactly does that mean?
The PureSystems family of expert-integrated systems is based on a new chassis that has a front part, a midplane, and a back-part. All IBM System Storage products that support x86 and Power Systems can work with PureSystems. However, IBM does not yet offer storage that fits in the front part of the PureFlex chassis, but the Statement of Direction indicates that we intend to offer that option. Until then, the IBM Storwize V7000 is the storage of choice that can be put into the PureSystems rack, but outside the individual chasses.
We see some features like Real-Time Compression being put into the SAN Volume Controller (SVC), and other features put into the back-end devices. How are we supposed to make sense of this?
IBM's new pilot program, the SmartCloud Virtual Storage Center, to bring these all together. In general, we have design teams of system architects that determine which features go in which products, and prioritize accordingly.
We heard the IBM Executives during the opening session indicate that IBM's strategy involves supporting Big Data, but I haven't seen any storage that supports native Hadoop interfaces. Did I miss something?
First, I want to emphasize that Big Data is more than just MapReduce workloads. IBM offers Streams and BigInsights software to handle text, as well as Business Intelligence and Data Warehouse solutions for structured data. IBM's General Parallel File System (GPFS) has a Shared-Nothing-Cluster (SNC) mode with Hadoop interfaces that runs twice as fast as Hadoop's native HDFS file system. The storage products we recommend for Big Data are the SONAS and the DCS3700 disk systems, as both are optimized for the sequential workloads Big Data represents.
Everytime we upgrade our SVC, we review the list for SDDPCM multi-pathing and see that we need to upgrade our back-end DS8000 microcode up to recommended levels. Can we get a list of combinations that work from other customers?
The advantage of storage hypervisors like SVC is that we can separate the multi-pathing driver from the back-end managed disk systems. You only need the SDDPCM to support the SVC, not the back-end devices. For the most part, SVC has not dropped support for any level of previously supported OS or multi-pathing software.
On SVC, when we migrate volumes (vDisks) from one storage pool to another, we would like to throttle this process during FlashCopy.
Yes, we had several requests like this, which is why we now recommend using Volume Mirorring to perform migrations. In fact the GUI wizard uses Volume Mirroring by default when migrations are performed. As for throttling, IBM has implemented "I/O Priority Manager" that offers Quality of Service classes for DS8000 and XIV Gen3, and might consider porting this to other products in our portfolio.
Sizing systems is an art. I just need to know if the DS8000 is running hot. Can we have the equivalent of "red lines" for our disk systems similar to automobile engines?
Storage Optimizer was added to TPC 4.2 to help in this area, identifying heat-maps for IBM DS8000, DS6000, DS5000, DS4000, SVC and Storwize V7000. We recommend you look at the performance violation reports.
How can we evaluate the characteristics of our workloads?
Yes, TPC can do this.
When we are replacing non-IBM storage with IBM, we don't have good tools to evaluate the non-IBM equipment. What is IBM doing for this?
IBM's Disk Magic modeling tool can take inputs from a variety of sources, including iostat from the servers themselves. You can also install a 90-day trial of TPC to help with this.
We really like EMC's "Grab" program, does IBM have one also?
Updating the Host Attachment Kit (HAK) for AIX is quite painful for the SVC. We prefer the method employed for the XIV.
Thanks for the feedback.
For SVC, we need to correlate disk with VMware and VIOS. Can we get vSCSI information on VIOS?
TPC 5.1 has this support, and we believe it has been retrofitted to TPC 4.2.2 Fixpack 2, coming out this month.
Currently, with SVC, when volumes are part of a Global Mirror (GM) session, we need to cancel GM, expand the source volume, expand the target volume, then restart GM. We would like this to be fully automated and non-disruptive.
Sounds like a great requirement to submit for the RFE process.
Can we get an RSS Feed for the RFE community.
Yes, you can subscribe to it. You can also set up "Watch Lists".
Thanks to all of the IBM experts on the panel for their participation at this event!
This week I am in Orlando, Florida for the IBM Edge conference. Here is a recap of Day 4 afternoon sessions which related to Cloud computing.
IBM SmartCloud Enterprise -- Object Storage
George Contino, IBM GTS Consultant for Cloud Storage Service Enablement, presented IBM's latest Object Storage offering, based on an alliance IBM formed with Nirvanix last October 2011, launched January 31, 2012. It is part of the IBM SmartCloud Enterprise system.
IBM currently has two datacenters for this now, Secaucus NJ and Frankfurt Germany, but will have five by end of 2012, and hopefully seven datacenters by nid-year 2013.
The storage is then divided in several layers:
Customer master account, assigned a 128-bit encryption key
Name spaces by department or LOB
User file objects
The objects are given random names, with the real customer-assigned file names stored elsewhere, to provide additional privacy through obfuscation. For added security, it uses Two-Factor Authentication, requiring the users to provide both the 128-bit encryption key and the password.
There are three ways to access data:
Proprietary API - An API is available on Windows and Linux. Symantec NetBackup, BackupExec and Commvault Simpana have already coded to the Nirvanix API to allow backups to be stored in the Nirvanix storage cloud. IBM InfoSphere Optim can archive data to the Nirvanix storage cloud.
CloudNAS - Nirvanix provides software that provides CIFS and NFS interfaces, that converts to the Nivranix API. IBM Tivoli Storage Manager can send backups and archives to the Nirvanix storage cloud using this approach.
Cloud Storage Gateway - Third parties have developed hardware that runs the CloudNAS software, or directly codes to the API, to provide standard interfaces to the local clients, and provides access to the Nirvanix storage cloud. Two examples were Panzura File System Controller and Twinstrata Cloud Array Gateway.
One of Nirvanix's partners is OxygenCloud, which allows mobile/laptop access to work files. This includes security checks on Active Directory or LDAP, AES-256 bit encryption and HTTPS protocol support. For example, if you had to give a bunch of PDF files to your clients outside your company, you could create a folder, and send out a URL link to the clients, and this link would be valid for the next 14 days for them to download the files.
How University of Wisconsin-Milwaukee (UWM) moved SAP to the Cloud
Maik Gasterstaedt, IBM Technical Enablement for SAP, Storage and Cloud solutions, presented this session on the deployment of an SAP cloud at UWM. Worldwide, SAP has established five University Competency Centers (UCC) to provide SAP cloud services to other universities, and UWM is one of these five UCC.
Basically, the UWM manages SAP instances that are then "rented out" to 107 other universities. An SAP instance represents a "sample company" that could be used in a course curriculum, for example, "Global Bikes, Inc.", "Fitter Snacker", or IDES. An SAP Client represents a fresh copy of the data for this sample company.
UWM charges each University per "SAP client" per semester. Suppose a professor will teach three classes on SAP. He can arrange the SAP clients depending on how much he is willing to spend.
Get one SAP Client to be shared across all three classes. All three classes would be using the same sample company.
Get an SAP Client for each class. Each class could be based on the same or different sample companies.
Get one or more SAP Clients for each class. In this case, for example, a class could get two or more sample companies.
The problem was that they were running on Sun servers approaching end-of-life. They decided to switch to IBM, running 43 SAP Instances on AIX with two Power750 servers, 7 SAP instances on Windows guests of VMware across two BladeCenter chassis using HS22 blades, XIV storage, backed up by Tivoli Storage Manager and Tivoli Storage FlashCopy Manager. They can run 50 SAP clients on each SAP instance. Each client could be rented out to different professors at different universities.
They started installation April 1, and the entire system was running in production by August 15, less than five months end-to-end.
The results were stunning. SAP instance provisioning used to take 5 days, now takes 12 hours. Backups that used to take an hour complets in about 30 seconds.
The conference is almost over folks! Just a few sessions tomorrow and then it is all done.
With my colleague, Mike Griese, presenting TPC 5.1 and the IBM SmartCloud Virtual Storage Center earlier this week, you might wonder what is left to say. Mike's session was intended more for clients who already have TPC deployed, but my session is more of an introductory session.
I was the original architect of the product back in 2000-2003, so have some insight into the history, motivations and design principles applied to each version of the product. It has evolved nicely over the years, and while I am no longer working full-time on the product, I am still very much involved, and am consulted by the current architects and product managers for direction and opinion going forward.
I presented an overview of the overall product as it stands today in its current v4.2.2 version, and gave a few highlights of what to expect in the upcoming TPC 5.1 announced this week.
Encryption and Key Management in the Cloud: The Top 6 Concerns to Ensure a Secure and Reliable Solution
This was a split session with two speakers. The first speaker was Richard Moulds, VP of Strategy and Marketing from Thales, and the second speaker was Gordon Arnold, IBM Senior Technical Staff Member (STSM) and Software Architect for Tivoli Security Management.
Richard presented security issues in the cloud. He is an author of several books, including "Key Management for Dummies" and "Data Protection and PCI Compliance for Dummies". Thales is a large French companay of 70,000 people nobody in the USA has heard of, but is a major company in the area of IT Security. He presented survey results about people's perceptions and attitudes towards encryption and security issues in the cloud.
The security threats in the Cloud were presented as the "Seven Deadly Sins":
Data loss and leakage, including data that is not deleted with resources are re-used for other purposes
Shared technologies, especially in Cloud environments that do not have robust multi-tenancy
Malicious insiders, such as administrators being bribed to provide access to sensitive data
Account or service hijacking, including those that pretend to be someone else, asking for password resets
Insecure APIs for applications and services, many of these APIs were developed quickly, recently, and perhaps without the robust review from a security perspective
Abuse of the Cloud, such as using the Cloud itself to crack passwords or break decryption passwords through parallel processing
Unknown risk profile, as few Cloud providers have certified security capabilities
Gordon Arnold (IBM) presented IBM's Encryption and Key management. IBM has two products: IBM Tiovli Key Lifecycle Manager (TKLM) and IBM Security Key Lifecycle Manager (SKLM). These are KMIP v1.0 compliant today. The OASIS group is currently reviewing KMIP v1.1 enhancements that includes some suggestions from IBM.
IBM's use of Key Encrypting Keys on disk and tape has proven to be quite useful. The only copy of the encryption key is on the media, and is then encrypted by an authorization key. If you need to defensibly delete the data for compliance reasons, you can simply destroy the encrption key.
At lunch, I spoke with Scott Laningham who was doing video interviews. For years, Scott was the #1 blogger on IBM developerWorks until I took over the title last year. We discussed working on a video in the future on this.
Earlier this year, I wrote a Web article titled [Data Footprint Reduction] which covered data deduplication and compression, and was asked to present this at IBM Edge. I have expanded it to include:
Space-Efficient Point-in-Time copies
After I presented the basic concepts, Sanjay Bhikot, a Unix and Storage admin at RICOH, presented his real-world experiences with data deduplication using the IBM ProtecTIER and real-time compression Beta experience using the SAN Volume Controller (SVC).
IBM Active Cloud Engine Implementation on IBM SONAS 1.3 and IBM Storwize V7000 Unified
John Sing (IBM) presented the latest enhancements in the v1.3.2 release of SONAS and Storwize V7000 Unified.
Introducing VMware vSphere Storage Features
Fellow blogger Stephen Foskett presented this session on VMware's storage features. This included VMware APIs for Array Integration (VAAI), VMware Array Storage Awareness (VASA), vCenter plug-ins, and a new concept he called "vVol" which de-multiplexes the "I/O Blender" that server hypervisors do by tagging individual requests to individual OS guests to provide added benefit. IBM is a leading reseller of VMware, so it makes sense that most of our storage meets all of Steve's requirements for recommendation.
IBM's Storage Strategy in the Smarter Computing Era
Last year, I presented this on the fourth day of the conference, and feedback we received from attendees was that this should have been presented sooner in the week, as it provides great context for the more detailed product presentations.
To address this concern, the IBM executives presented IBM strategy on Monday's keynote session, but allowed me to present this on Wednesday for several reasons:
You may have missed the keynote session. For example, you may not have arrived in time to hear the executives speak due to weather or mechanical problems causing travel delays.
You may have attended the keynote session, but want to hear it again. Maybe you were a bit hung-over, or just may have been overwhelmed with the size and scope of this event. I have read for strategic topics, audiences may have to hear the message five to seven times before they truly appreciate and understand it.
You may want to ask questions, and explore the implications in more detail. While keynote sessions can reach a broader audience, the communication is very much uni-directional. With break-out sessions with a few hundred people, the venue is more intimate and can afford opportunties for information exchange.
The title of this session rolls off the tongue nicely, much like "James and the Giant Peach", "Harold and the Purple Crayon", or "Charlie and the Chocolate Factory".
When people say they are interested in "Cloud Storage", what exactly do they mean. After discussions with hundreds of clients, IBM has worked out a "taxonomy" that identifies four distinct types of storage:
In this session, I presented how IBM SONAS addresses all four of these categories, as well as other IBM storage products that can address specific categories in the taxonomy.
In the evening, the attendees at IBM Edge joined the attendees from Innovate2012 (focused on IBM Rational products) at SeaWorld, with BBQ dinner, rides, Shamu the whale show, and a concert featuring Foreigner!
This week I am in Orlando, Florida for the IBM Edge conference. Tuesday afternoon we had a Birds-of-a-Feather (BOF) session to discuss social media. I was the moderator. We had two independent bloggers on the panel: [Jon Toigo] and [Steve Foskett]. We had several IBM social media experts, including Jack Arnold, Scott Drummond, Mary Hall, Nick Harris, and Rich Swain. Also joining us was Alex Hollingworth, social media expert from Emulex.
At the opening session, Deon Newman suggest we re-tweet him, isn't that plagiarism? What is your take on this?
The important thing is to give credit where it is due. Avoid screen scraping others and passing it off as your own. When you re-tweet someone, you give them credit for their original tweet. You are basically saying, "I could not have said it better myself!" With blogs, you can do the same by linking to other blog posts.
I am active in social media, but am having trouble getting the older colleagues in the IT department to participate. I want them to write down all the knowledge in their heads.
The best way to get employees to do anything new or different is to show them how it benefits them. For example, if the elders are tired of answering the same questions over and over, have them start an internal wiki, blog or knowledgebase to capture the answers to frequent questions. This will save them time, so they can see value for themselves. I suggest looking at IBM Lotus Connections which provides collaboration tools inside your firewall, accessible only to internal employees of the company.
How do we differentiate facts from opinions in our social media writings?
You can always be explicit, for example IMHO stands for "In my humble opinion". I find that blogs are 99 percent opinion, and 1 percent fact, so it is easier to point out the facts linking or citing sources, and let the rest of your writing be considered opinion.
I would like to find people on Linkedin to establish business relationships with the storage administrators, decision makers and influencers within the companies I want to sell to, how do I best do that?
Nobody likes cold calls. If you upgrade to a "Pro" account on LinkedIn, you can send 15 to 25 "Inmail" emails through their system to introduce yourself. Otherwise, consider finding someone in your network that knows them, and arrange for them to provide the mutual introduction for you.
How do I find people to follow related to the topics I am interested in, like storage?
There are tools like [Tweetadder] to help you find people to follow. Or, just search on certain hashtags, and add people you find that use them.
I am concerned about privacy? What can I do to protect my privacy?
Decide up front which topics are off-limits in your blog or other social media. For services like Facebook, check your privacy settings every 30 days. Several people have opted to create a special "Facebook Page" that represents their professional brand, so that the rest of Facebook can be used for friends and family.
I want to start a new blog, which service should I use?
Services like Blogger, Blogspt and TypePad are generally easy to set up. Wordpress is more advanced, but can be more complicated to set up.
I don't care for writing a blog, how can I set up a video blog, or vlog?
Consider creating a channel on YouTube. Another popular site is Vimeo. A "Pro" account of Vimeo provides added features.
I am new to Twitter, what tools should I look into?
I suggest you look at HootSuite. This lets you post to Twitter, Facebook and Linkedin. You can schedule when a tweet will be posted, so you can right them in advance and schedule them for a certain date and time. Also, if you have a blog, you can have Hootsuite send out tweets automatically with the titles and link to each blog post.
How much effort should we put in to Social Media?
As much or as little as you want. Don't force yourself to spend more time than you want. Typically, people spend 1-2 hours per day. Cut down how much you spend watching television to make up the difference. Set up "Google Alerts" that can send you emails when certain phrases appear anywhere. There are also social bookmarking tools like Instapaper, Delicious or Diigo that can save bookmarks in the cloud for things that you want to read, but don't have time to read now.
Which social media would be the best to get chicks.
Writing a technical blog with good quality content. Girls want to be with you. Guys want to be you.
How can I use social media to provide feedback about specific products?
IBM now has a [Reviews and Ratings] for its IBM System Storage products. Consider writing a review today!
Thanks to all of the panel for their help with this!
I presented IBM's Smart Archive strategy and the storage products IBM offers to archive data and meet compliance regulations:
The differences between backup and archive, including a few of my own personal horror stories helping companies who had foolishly thought that keeping backup copies for years would adequately serve as their archive strategy
The differences between Write-Once Read-Many (WORM) media, and Non-Erasable, Non-Rewriteable (NENR) storage options.
How disk-only archive solutions become "space heaters" for your data center.
An overview of the various storage hardware options from IBM.
An explanation of the different IBM software offerings to help complement the storage hardware choices.
IBM TotalStorage Productivity Center (TPC): New Features and Functions
Mike Griese, IBM program manager for TPC, presented the latest in TPC 5.1 version announced this week. His session was organized into four key sections:
Insights - TPC 5.1 integrates COGNOS reporting, which allows custonmization of reports and ad-hoc exploration and analysis. Since the reports are not binary-compiled into the product, IBM can ship new COGNOS reports as templates outside the normal TPC release schedule. Also, TPC 5.1 got smarter on reporting on server virtualization hypervisor environments to avoid double-counting.
Recommendations - TPC 5.1 can analyze your usage patterns across the entire data center and make recommendations to move data from one storage tier to another. You can then act on these recommendations by moving data from one tier to another, either "up-tier" to faster storage, or "down-tier" to less expensive storage, using a storage hypervisor like IBM SAN Volume Controller. This is complementary to features like Easy Tier which optimize within a single disk system.
Performance - TPC 5.1 uses a new web-based GUI, based on AJAX, HTML5 and Dojo widgets, inspired by the IBM XIV GUI, and similar to the web-based GUI of SAN Volume Controller, Storwize V7000 and SONAS.
Mike also explained the new TPC 5.1 packaging. Instead of having a variety of components like "TPC for Disk", "TPC for Data", and "TPC for Replication", the new packaging simplifies this down to two levels of functionality. The basic level supports block-level devices, including disk performance, replication and SAN fabric management. The advanced level adds support for files and databases, including support for Cloud management such as SONAS environments.
Dan Zehnpfennig, Solution Architect, talked about his experiences installing TPC 5.1 and how this was much improved over previous TPC versions.
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
This week, I am in Orlando, Florida presenting, blogging and tweeting at the IBM Edge conference. The first day began with opening main tent sessions. Deon Newman, IBM VP of Marketing, was the emcee. The four-person [Bella Electric Strings] rocked the house with some electric violins.
Game Change on a Smarter Planet: A New Era in IT
Rod Adkins, IBM Senior VP for the Systems and Technology Group, presented IBM's Smarter Computing strategy. For those not familiar with this, a little context might help.
Back in 2008, IBM launched its corporate-wide strategy called "Smarter Planet", which focused on solving the world's biggest problems through the effective use of Information Technology. To get there, everything needs to be instrumented to monitor and gather information, interconnected with centralized processing, and analyzed through intelligent algorithms.
Over the past few years, this general approach has been made more specific to tackle problems in particular industries. Detailed approaches like Smarter Cities, Smarter Energy, Smarter Education, Smarter Retail, Smarter Water and Smarter Food, are a few examples of this.
As IBM pursued solutions in each of these areas, clients realized they needed some guidance on the underlying IT infrastructure needed to deploy these solutions. Last year, IBM launched the Smarter Computing, which I [explained in great detail in my blog post last March].
Designed for the Data - to be fair, IBM systems have always been designed for the data. When the System/360 first came out, the bulk of data was stored in structured databases, so systems were designed for this. Today, over 80 percent of data is unstructured, not in a database, so the design and approach for systems today must reflect that new reality. For example, Big Data analytics is often used against spreadsheets, documents, social media feeds, and other unstructured sources.
Workload-Optimized Systems - There are two ways to have a workload-optimized system. The first is to start with general purpose components and tune them, and the second is to integrate expertise into the design.
Managed with Cloud technologies - Cloud computing has introduced new levels of standardization, automation and virtualization.
Rod wrapped up his session discussing the IBM PureSystems family of expert-integrated systems that IBM announced in April. This includes the PureFlex infrastructure system and the PureApplication platform system.
A New Approach to Storage
Brian Truskowski, IBM General Manager for System Storage and Networking, presented IBM's new approach to storage to support Smarter Computing environments.
Efficient by Design - Storage needs to be designed for the data, to store it efficiently, and be able to scale in the expected growth, driven by trends such as Big Data analytics.
Self-Optimizing - Storage needs to be self-optimizing for their particular application workloads, to avoid manual performance tuning efforts. Policies to handle Qualities of Service help optimize performance and costs based on business requirements.
Cloud Agile - Storage needs to be part of a virtualized environment, managed by Cloud technologies. This includes working seemlessly in environments with server hypervisors, storage hypervisors, virtual LANs, SANs and tape libraries.
With this new approach, clients will be able to increase competitiveness, while reducing both capital and operational expenses.
Yoni Cohen is the founder and CEO of Snowball Studios. They started with five artists, and grew to 60 people in a few years to take on bigger projects. They produce digital animation for television shows and commercials.
Despite their small size, they have a dedicated "IT" department. In addition to developing in-house tools for the artists to produce animation, they also were tasked to find the best storage solutions. Files storing 3D video can be quite large. After exhausting research into all the storage options, they chose IBM, and complemented this with the Real-Time Compression appliance for their NAS environments.
The results were stunning. A project that took 417GB before took only 148GB. a 64 percent data footprint reduction! He found he got this 3x reduction across his environment.
University of Rochester Medical Center (URMC)
University of Rochester is in New York state, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick last year, when he presented at the [IBM Storage Innovation Executive Summit] in New York City. Last December, I co-presented with Rick on a session for SONAS at the [Data Center Conference].
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for his Vendor Neutral Archive (VNA). For Rick, the IT Infrastructure has become the new "dial tone", everyone expects it to work 100 percent of the time.
For those not familiar with VNA, Rick has 36 different departments, and each was storing archives of their medical images in separate silos of storage. Using software from [Acuo Technologies], he was able to have all 36 different PACS systems store data onto a single storage repository. The side benefit is that all medical images are now readily available to the Electronic Medical Records (EMR) system.
Main Tent for Technical Edge
After the opening session, the folks in Technical Edge moved to a different room for the main tent session. Mike Kuhn, IBM VP of Systems Lab Services, was the emcee. There were three guest speakers:
Clod Barrera, IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage, presented on storage trends and directions, and how this will influence workload-optimized systems, Cloud computing, Easy Tier, and Active Cloud Engine.
Jeff Jonas, IBM Fellow and Chief Scientist for IBM Entity Analytics, presented "Fantasy Analytics" which explained his work in the Business Analytics. He used "jigsaw puzzles" as an analogy to help explain for the type of work he is researching.
Dan McMillan, Chief Comedy Officer of his own company, was formerly an engineer, but now stand-up comedian. He poked fun at the IT industry, how things have changed since he was an engineer, and his ideal "Universal Business Translator".
Hi everyone! It's Sunday, and I have arrived safely to Orlando, Florida. It actually took me 25 hours to get here, due to mechanical problems on the plane, and an unexpected overnight stay in Chicago. My checked bags unfortunately got misplaced in Chicago, and will hopefully arrive later today.
In past years, IBM ran three separate storage events. One for IT executives, one for technical storage administrators, and one for IBM Business Partners. This year, we have combined all three into one event: IBM Edge. There are three distinct venues: Executive Edge is for the CIOs and IT Directors, Technical Edge for the storage administrators, and Winning Edge is for the IBM Business Partners.
I will be spending most of my time at the Technical Edge events. This year, I was on the review board, and spent much of the last three weeks reviewing a good portion of the 249 presentation topics that will be given this week.
If you have never been to IBM storage events in the past, or it has been awhile since your last one, you can review my blog posts from prior years to get familiar. I have them collected here in my January post [Mark your Calendars - Upcoming Events].
Here is my tentative plan for the week, in case you want to find me. The table is color-coded. White for sessions I am merely attending, and yellow for those sessions that I am presenting or participating as part of a panel.
Opening General Session
Bonnet Creek Ballroom
Technical Edge Main Tent
Waldorf Astoria Ballroom
Understanding Your Options for Storing Archive Data to Meet Compliance Challenges
IBM TotalStorage Productivity Center: New Features and Functions
Hamilton & Indian
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
Reception and Concert
IBM Building Blocks for Technical Computing
IBM Tivoli Storage Manager as a Cloud Backup Service
IBM SMB Solutions for Cloud
Introducing the IBM SmartCloud Virtual Storage Center
Using Social Media for IBM System Storage Birds of a Feather
Data Footprint Reduction: Understanding IBM Storage Efficiency Options
IBM Active Cloud Engine Implementation on IBM SONAS 1.3 and IBM Storwize V7000 Unified
Introducing VMware vSphere Storage Features
Hamilton & Indian
IBM's Storage Strategy in the Smarter Computing Era
Bonnet Creek Salon
IBM SONAS and the IBM Cloud Storage Taxonomy
Dinner and Concert
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
Bonnet Creek Salon
IBM Tivoli Storage Productivity Center Overview and Update
Bonnet Creek Salon
Encryption and Key Management in the Cloud: The Top 6 Concerns to Ensure a Secure and Reliable Solution
IBM SmartCloud Enterprise -- Object Storage
Hamilton & Indian
Smarter Storage for Smarter Computing
Storage "Free-for-All" moderated by Scott Drummond
How Real-Time Compression Can Maximize Storage Efficiency for Production Applications
Hamilton & Indian
NAS File Systems: Access and Authentication
It's going to be a fun and busy week! I will be tweeting throughout the week. You can follow me on Twitter at [@az990tony]. You can also follow tweets marked #IBMstorage and #IBMedge from others.
This week, Allyson Klein, Director of Technical Leadership Marketing from Intel, interviewed me for the Intel® [Chip Chat podcast] to promote the upcoming [IBM Edge conference] to be held June 4-8 in Orlando, Florida. Intel is a big sponsor of the conference. The podcast is only about 8 minutes long. Enjoy!
Ten years ago, I travelled to New York City with my colleague, Randy Fleenor, to present the latest in IBM tape technology for the 50th Anniversary. On Thursday evening that week, the latest movie in the Star Wars saga, Episode II: Attack of the Clones was just released, and it was being shown using the new Digital Light Projection (DLP) technology just around the corner at the Ziegfeld theater! This movie was the first live-action film to be filmed entirely digital. George Lucas saw that digital video was the future, and started the process moving forward with this film.
I convinced Randy to join me, and we arrived at 11:10pm, the movie was scheduled to start at 11pm, so we figured we had only missed a few previews. We walked into a completely empty lobby. I asked for two tickets for the 11pm show at the ticket counter, and was told it was all sold out, and there was a huge line around the building for all the people waiting to see the 1:00am show, and that we might get in to see the 3:00am show.
Randy and I had meetings on Friday morning, so we were not going to wait in line all night to see a 3am show! Just then, a young man comes out of the theater. He said his girlfriend can't make it, and wanted a refund for his two tickets. I pulled out a twenty-dollar bill, offered to buy them directly at face value, and the theater employees approved the transaction. The seats were front row of the balcony section. By then we had missed all the previews and a short bit of the movie, but that was alright with us.
(FTC Disclosure: I am both an employee and stockholder in IBM. The U.S. Federal Trade Commission may consider this a paid, celebrity endorsement of LTO-5 tapes and the LTFS technology. References to other companies are for illustrative purposes and do not represent an endorsement of their products or services.)
Digital recording is ideal for all types of video, including movies, television, and commercial advertisements.
The latest excitement is over IBM's Linear Tape File System™ (LTFS), which IBM donated to the IT industry as open source so that everyone in the world can benefit. This allows tape cartridges to be treated like USB memory sticks, the ultimate in portability of data. It is supported for Windows, Mac OS, and Linux, and already well embraced by the Media-and-Entertainment (M&E) industry.
"The move to IBM technology has helped the network shrink its archive from 1,507 to just 388 square feet, representing dramatic systems and energy-cost savings."
"AlphaTV has been broadcasting since 1996, creating and storing all forms of video entertainment, from soap operas and documentaries, to movies and sporting events, and creating a vast video archive along the way. Initially, AlphaTV archived its programming on Sony Beta SP format video cassettes that stored up to 90 minutes of content. Not long after, in need of storage that offered greater density, it turned to DVCPRO format videos that stored up to 120 minutes. But even that format was not allowing the network to keep pace with its ballooning archive, a storage infrastructure that by 2011 spanned more than 1,507 square feet."
"'A Greek TV series stored on 100 DVCPRO tapes took up four shelves in our library, whereas on LTO-5 cartridge now takes up the space of a deck of playing cards,' Constantinos Colombus, chief technology officer at AlphaTV, said in a statement."
"IBM LTFS, an intuitive and graphical file system that provides direct access to data on LTO 5 drives, has enabled AlphaTV to manage, move and share video files much like they can with disk-management systems, by simply dragging and dropping. As a result, file management is easier to do and far more efficient, said Colombus."
To prepare for this anniversary, I spoke with Brad Johns, of [Brad Johns Consulting]. Brad was head of IBM tape marketing for a while, and ran tape customer councils to gather feedback from our largest customers. Brad was my mentor in marketing at IBM from 2003-2007 and has since retired from IBM to start his own consulting practice.
The comparison was made between Crossroad Systems' Strongbox® with Enterprise tape library, LTO-5 tapes using LTFS, versus a unified disk storage system offering NAS protocols on high-capacity 3TB drives. The findings: the tape-based archive had nearly 80 percent lower TCO than the disk-based solution!
You don't have to be in the middle of the Greek economy to real that is a good value!
Those that prefer to work with one-stop shopping of an IT Supermarket, with companies like IBM, HP and Dell who offer a complete set of servers, storage, switches, software and services, what we call "The Five S's".
Those that perfer shopping for components at individual specialty shops, like butchers, bakers, and candlestick makers, hoping that this singular focus means the products are best-of-breed in the market. Companies like HDS for disk, Quantum for tape, and Symantec for software come to mind.
My how the IT landscape for vendors has evolved in just the past five years! Cisco starts to sell servers, and enters a "mini-mall" alliance with EMC and VMware to offer vBlock integrated stack of server, storage and switches with VMware as the software hypervisor. For those not familiar with the concept of mini-malls, these are typically rows of specialty shops. A shopper can park their car once, and do all their shopping from the various shops in the mini-mall. Not quite "one-stop" shopping of a supermarket, but tries to address the same need.
("Who do I call when it breaks?" -- The three companies formed a puppet company, the Virtual Computing Environment company, or VCE, to help answer that question!)
Among the many things IBM has learned in its 100+ years of experience, it is that clients want choices. Cisco figured this out also, and partnered with NetApp to offer the aptly-named FlexPod reference architecture. In effect, Cisco has two boyfriends, when she is with EMC, it is called a Vblock, and when she is with NetApp, it is called a FlexPod. I was lucky enough to find this graphic to help explain the three-way love triangle.
Did this move put a strain on the relationship between Cisco and EMC? Last month, EMC announced VSPEX, a FlexPod-like approach that provides a choice of servers, and some leeway for resellers to make choices to fit client needs better. Why limit yourself to Cisco servers, when IBM and HP servers are better? Is this an admission that Vblock has failed, and that VSPEX is the new way of doing things? No, I suspect it is just EMC's way to strike back at both Cisco and NetApp in what many are calling the "Stack Wars". (See [The Stack Wars have Begun!], [What is the Enterprise Stack?], or [The Fight for the Fully Virtualized Data Center] for more on this.)
(FTC Disclosure: I am both an employee and shareholder of IBM, so the U.S. Federal Trade Commission may consider this post a paid, celebrity endorsement of the IBM PureFlex system. IBM has working relationships with Cisco, NetApp, and Quantum. I was not paid to mention, nor have I any financial interest in, any of the other companies mentioned in this blog post. )
Last month, IBM announced its new PureSystems family, ushering in a [new era in computing]. I invite you all to check out the many "Paterns of Expertise" available at the [IBM PureSystems Centre]. This is like an "app store" for the data center, and what I feel truly differentiates IBM's offerings from the rest.
The trend is obvious. Clients who previously purchased from specialty shops are discovering the cost and complexity of building workable systems from piece-parts from separate vendors has proven expensive and challenging. IBM PureFlex™ systems eliminate a lot of the complexity and effort, but still offer plenty of flexibility, choice of server processor types, choice of server and storage hypervisors, and choice of various operating systems.
There is still time to enroll for [IBM Edge], a conference focused on storage, to be held June 4-8 in Orlando, Florida. There is an early-bird discount until May 6!
I will be there all week! Here are the seven sessions I will be presenting at the Technical Edge side of the event:
Understanding Your Options for Storing Archive Data to Meet Compliance Challenges
This session will cover the IBM software and hardware solutions that your organization can use to store archive data, including features like immutability, Write-Once-Read-Many (WORM) technology and Non-Erasable, Non-Rewriteable (NENR) enforcement. The discussion will include high-level concepts like chronological and event-based retention, litigation hold and release, as well as an overview of the products and solutions from IBM that you can deploy today.
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
In 2011, the IBM Watson computer was able to beat the top-earning human winners on the trivia game-show “Jeopardy!” As I was the author of [How to Build Your Own Watson Junior in Your Basement], I have been asked to explain how the IBM Watson system was put together, how it works, and what examples of text mining and big data analytics means for society as we apply technology to meet tomorrow's challenges.
Using Social Media for IBM System Storage - Birds of a Feather
I will be moderating this Birds of a Feather, or BOF, session that will bring together a Q&A panel of experts on how social media can be leveraged to help you do your job, get the information you need to solve problems, and share your knowledge with others.
Data Footprint Reduction: Understanding IBM Storage Efficiency Options
Data Footprint Reduction is the catch-all term for a variety of technologies designed to help reduce storage costs. In this session, I will cover thin provisioning, space-efficient copies, deduplication and compression technologies, and describe the IBM storage products that provide these capabilities.
IBM's Storage Strategy in the Smarter Computing Era
Confused about IBM's new initiatives for Big Data analytics, Workload Optimized Systems, and Cloud Computing? This session will explain it all, and how IBM's strategy for its various storage products and solutions fit into these overall themes.
IBM SONAS and the IBM Cloud Storage Taxonomy
Confused over the different types of cloud storage? IBM's scale-out Network Attached Storage (SONAS) can be used in a variety of use cases. This session will provide an overview of IBM's SONAS solution, provide an update on the latest features and functions recently announced, and explain how it can be deployed in various private, public and hybrid cloud environments.
IBM Tivoli Storage Productivity Center Overview and Update
IBM has enhanced its premier storage infrastructure management tool: IBM Tivoli Storage Productivity Center. This session will provide both an overview of the product, and explain the latest features and functions recently announced.
This week I'm in Argentina, teaching IBM Business Partners and sales reps about the latest System Storage products. Encouraged by my success on my Digital IBMer tour last month in Europe, I decided to get a SIM chip for my smartphone here in Buenos Aires.
I did my homework. There are three major mobile service providers that offer pre-paid GSM-based SIM chips: Claro, Movistar, and Personal. I arrived on Sunday morning, but thanks to the local [blue laws], none of them were open. I was able to walk around and find retail outlets for each within blocks of my hotel.
All three offer voice and SMS text messaging, but online reviews indicated that Movistar offered the best data plan. I was there at 9:30am sharp, the moment the Movistar store opened Monday morning. The lovely young lady behind the counter was quite helpful. She put the SIM chip in my phone, but then told me it might be an hour or two before it was activated. I would receive an SMS text message welcoming me to the Movistar network. She provided my new 12-digit phone number, along with instructions on how to check my balance (*444) or call for technical assistance (*611).
(FTC Disclosure: even though I am not in the United States as I write this, the U.S. Federal Trade Commission rules require that I mention that this blog post is not intended as a paid or celebrity endorsement for any of the cellphone service providers mentioned. I work for IBM, and this post is based entirely on my personal experience.)
Why not just use international roaming available on my US plan? International roaming is quite expensive! I made the mistake of uploading three hi-res photos to Flickr last year in New Zealand to discover this the hard way. Here is a comparison chart:
Voice calls (per minute)
$2.80 pesos (about $0.64 USD)
SMS text (per message sent)
$0.90 pesos (about $0.20 USD)
$10.00 pesos for 1GB across 2 days (about $2.27 USD)
(If your spouse or significant other threatens to leave you if you don't call her every day while out of the country, remind her that divorce attorneys are less expensive than these international roaming rates! Fortunately, all of my friends and family know this and are quite understanding if they don't here from me as often as they would like.)
The SIM chip cost only 30 pesos (about seven bucks). Normally, SIM chips come without credit, but their current promotion included 20 pesos credit for voice calls (enough for 7 minutes of talking), and 200 free SMS text messages.
Six hours later, my phone still was not yet activated. I returned to the store Monday afternoon to ask what was going on. She decided the chip must be bad, gave me a second one, and assigned me a new phone number. I would then have to wait again another hour or two for the welcome message.
Monday evening, a grey window pops up, "Bienvenidos a Movistar" so I thought it was activated, but it wasn't exactly the SMS text message the young lady told me would happen. Sure enough, neither *444 nor *611 worked, giving me voice responses that my phone is not yet activated, and please wait another hour.
Tuesday morning, I am back at the Movistar outlet. The young lady was not happy to see me. She confirmed my second chip was not yet activated, but felt she did nothing wrong. She insisted the problem was either with my phone, or with the Movistar main office, but that she did everything correctly by the book.
(I realize that the sales clerks at these outlet stores don't have a Ph.D. in digital telephony or electrical engineering. I was not angry, nor trying to blame her individually for all of the problems we encountered. Getting a smartphone manufactured in South Korea for the US market to work in Argentina is challenging enough. Given all the difficulties I had last month in Europe, I know it is not limited to Latin America.)
Either way, I told her, if we can't get my phone working, I would like my 30 pesos refunded and promised she would never see me again.
Her response was classic. She would rather not-see me-again because I was delighted with the Movistar service, rather than not-see me-again because we were unable to get it working. She offered to contact the main office to figure out what was going on, and that I should come back in an hour or two. She did not want to lose my business, nor have me go to one of her two main competitors. Now that's customer service!
Tuesday afternoon, I return. She now was instructed on how to do some basic problem determination. We put my new SIM chip into a test phone, and confirmed it was not my phone having problems. The chip did not work in the test phone either. She called the main office, and they were able to activate the chip in the test phone, and then she transferred the chip back to my phone. I asked her to please call my new phone number to confirm it was now working, and I was able to send a quick text message to confirm that was also working. The *444 indcated that my balance was now down to 19.29 pesos. Apparently, it cost me 71 centavos to receive her phone call.
(Just as we were wrapping up, a young man walks in with his phone wanting a SIM chip. None of the Movistar staff spoke English, he did not speak Spanish, but luckily I speak both fluently and was able to translate.
First, we confirmed his phone was still locked, and that he would need to contact his AT&T provider to get an unlock code. He should then come back with the unlock code and his passport to then buy the chip. He didn't understand why Movistar needed his passport for a pre-paid plan, so I had to explain to him at length Argentinian law, the Denied Parties List, the ongoing war against terror and drug trafficking, and how he would have to agree to their Terms and Conditions to use their service, even if there is no ongoing monthly service contract.
He thanked me, promised to return with both his unlock code and passport, and told me my English was "quite good"!)
The next step was to activate my data plan. For this, I would need to buy additional credit. Scratch cards to add credit to your pre-paid phone, referred to locally as "Tarjeta de Recarga", come in 20 and 30-peso denomnations, but are not sold at the Movistar outlet. Instead, the young lady told me to get one at any kiosk or corner convenience store.
As it turns out, not every convenience store offers these cards for Movistar, but after a few blocks, I was able to find one that did. The process is simple: call *444, follow the Spanish-language prompts, scratch off the back of the card, and enter the 16-digit code. I bought a 20-peso card (about $4.50 USD), followed the procedure, and got my confirmation text, indicating that I qualified for 10 extra pesos as a gift for being a new customer, so my new balance was now $49.29 pesos. Woo-hoo!
Now that my phone was armed with enough credit, all I had to do was send an SMS text message containing the word "Datos" to the Movistar phone number 2345. A text message response indicated my data plan was now active. I will have to do this every other day, as the plan is 1GB per 2-day period, but I have enough credit to last me the rest of the week here. To get my phone to detect the new status, I had to turn on data packet traffic, configure and validate the Access Point Name (APN) information, then reboot the phone.
The data plan service is based on the General Packet Radio Service [GPRS] protocol. GPRS is a best-effort service, resulting in variable throughput and latency that depends on the number of other users sharing the service concurrently. Speeds are comparable to dial-up rates, 56 to 114 Kbps.
For those of us spoiled on T-Mobile's 4G speeds in the USA, GPRS is terribly slow. But that's OK. I doubt I will go over the 1GB limit. Overall, I am quite pleased with my success. My phone is fully functional for the week, and all for less than the cost of a single glass of Malbec in the Hilton lobby bar!
Well, it's Wednesday, and you know what that means... IBM Announcements!
(Actually most IBM announcements are on Tuesdays, but IBM gave me extra time to recover from my trip to Europe!)
Today, IBM announced [IBM PureSystems], a new family of expert-integrated systems that combine storage, servers, networking, and software, based on IBM's decades of experience in the IT industry. You can register for the [Launch Event] today (April 11) at 2pm EDT, and download the companion "Integrated Expertise" event app for Apple, Android or Blackberry smartphones.
(If you are thinking, "Hey, wait a minute, hasn't this been done before?" you are not alone. Yes, IBM introduced the System/360 back in 1964, and the AS/400 back in 1988, so today's announcement is on scheduled for this 24-year cycle. Based on IBM's past success in this area, others have followed, most recently, Oracle, HP and Cisco.)
Initially, there are two offerings:
IBM PureFlex™ System
IBM PureFlex is like IaaS-in-a-box, allowing you to manage the system as a pool of virtual resources. It can be used for private cloud deployments, hybrid cloud deployments, or by service providers to offer public cloud solutions. IBM drinks its own champagne, and will have no problem integrating these into its [IBM SmartCloud] offerings.
To simplify ordering, the IBM PureFlex comes in three tee-shirt sizes: Express, Standard and Enterprise.
IBM PureFlex is based on a 10U-high, 19-inch wide, standard rack-mountable chassis that holds 14 bays, organized in a 7 by 2 matrix. Unlike BladeCenter where blades are inserted vertically, the IBM PureFlex nodes are horizontal. Some of the nodes take up a single bay (half-wide), but a few are full-wide, take up two bays, the full 19-inch width of the chassis. Compute and storage snap in the front, while power supplies, fans, and networking snap in the back. You can fit up to four chassis in a standard 42U rack.
Unlike competitive offerings, IBM does not limit you to x86 architectures. Both x86 and POWER-based compute nodes can be mixed into a single chassis. Out of the box, the IBM PureFlex supports four operating systems (AIX, IBM i, Linux and Windows), four server hypervisors (Hyper-V, Linux KVM, PowerVM, and VMware), and two storage hypervisors (SAN Volume Controller and Storwize V7000).
There are a variety of storage options for this. IBM will offer SSD and HDD inside the compute nodes themselves, direct-attached storage nodes, and an integrated version of the Storwize V7000 disk system. Of course, every IBM System Storage product is supported as external storage. Since Storwize V7000 and SAN Volume Controller support external virtualization, many non-IBM devices will be supported automatically as well.
Networking is also optimized, with options for 10Gb and 40Gb Ethernet/FCoE, 40Gb and 56Gb Infiniband, 8Gbps and 16Gbps Fibre Channel. Much of the networking traffic can be handled within the chassis, to minimize traffic on external switches and directors.
For management, IBM offers the Flex System Manager, that allows you to manage all the resources from a single pane of glass. The goal is to greatly simplify the IT lifecycle experience of procurement, installation, deployment and maintenance.
IBM PureApplication™ System
IBM PureApplication is like PaaS-in-a-box. Based on the IBM PureFlex infrastructure, the IBM PureApplication adds additional software layers focused on transactional web, business logic, and database workloads. Initially, it will offer two platforms: Linux platform based on x86 processors, Linux KVM and Red Hat Enterprise Linux (RHEL); and a UNIX platform based on POWER7 processors, PowerVM and AIX operating system. It will be offered in four tee-shirt sizes (small, medium, large and extra large).
In addition to having IBM's middleware like DB2 and WebSphere optimized for this platform, over 600 companies will announce this week that they will support and participate in the IBM PureSystems ecosystem as well. Already, there are 150 "Patterns of Expertise" ready to deploy from IBM PureSystem Centre, a kind of a "data center app store", borrowing an idea used today with smartphones.
By packaging applications in this manner, workloads can easily shift between private, hybrid and public clouds.
If you are unhappy with the inflexibility of your VCE Vblock, HP Integrity, or Oracle ExaLogic, talk to your local IBM Business Partner or Sales Representative. We might be able to buy your boat anchor off your hands, as part of an IBM PureSystems sale, with an attractive IBM Global Financing plan.
Well, another week has gone by, and I am now back from my grand "Digital IBMer" trip to Europe! Here's what the second week involved.
Prague, Czech Republic
The cold and rainy weather followed us from Berlin! We were able to go to the old castle, light a candle for a friend in the hospital at the St. Vitus Cathedral, and walk across the famous Charles Bridge to go see the Astronomical Clock.
We stayed in the "Blind Eye" hostel, which was an awesome place, with friendly and helpful staff.
The weather was much nicer in Vienna, giving us a chance to see the palace and surrounding gardens. In front of the palace was an "Easter Market" where booths sold various arts and crafts, as well as delicious food and drink. I had a slab of ham, a pile of mustard, and a cup of [Glühwein], a hot drink made from mulled red wine.
I met several people at the hostel Ruthensteiner, from the UK, Argentina and Spain, and we all went out drinking at a Polish pub down the street.
The next morning we walked through the city center. We learned that this week leading up to Easter Sunday--known as Semana Santa in some countries--was also "Spring Break" for many students, which explained why we were starting to have a harder time finding hostels to stay at.
Salzburg means "City of Salt" and the salt mines in the area allowed the landlords to get rich. If you have seen the movie [The Sound of Music] then you already know how beautiful Salzburg is. The castle was incredible, and was used for military purposes until 1861, when it was opened to the public.
Inside the castle is an awesome museum for [Marionettes], which are puppets controlled from above by strings, still used in productions today.
Unable to find a youth hostel, we stayed in the lovely Alderhof Pension Hotel. It was quiet and well-situated near the main train station.
At Munich, we decide to take [Sandeman's "New Europe" free guided city walking tour]. It is free, in that the tour guides work entirely for tips. Tours were available in English or Spanish. This was about three hours long, and we gladly tipped heavily for such an informational tour of everything from the Glockenspiel to the Residenz palace. One stop on the tour was to see the main "Beer Garden" where rows and rows of people enjoying beer in the beautiful weather.
While in Munich, I was invited to see a sneak preview of the movie [Iron Sky], a campy, politically-incorrect, low-budget sci-fi comedy made in Europe with a mix of English language dialogue, and German language dialogue with English subtitles. The year is 2018, a woman that looks a lot like Sarah Palin is now president of the United States, and Nazis that have set up a moon-based space station back in 1945 are ready to attack. If you liked the movies "White Chicks" and "Battlefield Earth", then you might enjoy this one as well. You may need to know a bit about the history of the third Reich, the operas of Wagner, and the movie [The Great Dictator] by Charlie Chaplin, to make sense of some of the inside jokes.
We visited Heidelberg on [Good Friday and the place was a ghost town. The streets were nearly empty, and the tourist shops didn't open until 10am. Despite this, we managed to take the funicular train up the mountain to visit the castle, visit an interesting Pharmacy Museum, see the world's largest wine barrel, have a traditional German lunch, and take pictures of the old stone bridge.
We got back to Frankfurt and left Saturday morning to fly back to the United States.
We managed to visit 11 cities in six different countries over the course of 16 days. I was able to learn quite a lot about the use of mobile apps to book hotels and find the appropriate trains to get around each country, take advantage of social media to determine what to see and do, and the use of cloud to store my photos, videos and notes along the way.
"This week, IBM is launching a companywide effort to build the digital eminence of all IBMers. The goal is to arm you with the tools and knowledge to effectively use emerging technologies -- such as social, mobile, and cloud computing -- for strategic advantage."
This is how Rod Adkins, IBM Senior VP of Systems Technology Group, and my sixth-line manager, starts a memo to declare April "Digital IBMer awareness month". I am not sure if this is just for this April, or every April going forward. Included with this is a set of ten guidelines to improve CyberSecurity:
In honor of this, I will be spending the next two weeks traveling through Europe. Instead of bringing a large suitcase and my laptop, I have decided instead to only take:
The clothes I am wearing on the plane
A heavy jacket with lots of pockets
A backpack with 15 pounds of clothes
A hipsack with my smartphone, digital camera, MP3 player and all the related adapters, chargers and cables
My smartphone uses a GSM chip, so I should be able to get a European SIM when I arrive. I have not booked any hotels, tours, or transportation. Instead, I will rely on social media and cloud computing to take care of things on a daily basis.
(Why only 15 pounds of clothing? I just had major surgery two weeks ago, and my doctor advised me not to lift more than 15 pounds for the next six weeks!)
I plan to have a series of blog posts documenting what I learn from this trip. For those who want to follow along, I will be tweeting from @az990tony. You do not need a Twitter account to read my tweets. You can read them directly from [http://twitter.com/#!/az990tony].
I can't remember the last time I have gone this long without the comforts of my laptop or desktop, so it will be interesting how it works out!
This week is IBM Pulse2012 conference in Las Vegas. I am not there, for medial reasons this time. While my colleagues will be spending this week sipping Margaritas and enjoying the music in between inspiring technical sessions, I will be flat on my back, getting all my nutrients from a tube connected to my arm, listening to the hospital equivalent of [Muzak].
"IBM Pulse 2012 ‘s opening keynote talked about the realities of cloud as a delivery model – without the ‘private-‘, or the ‘public-‘, or even the quotes or capitalization of “The Cloud.” It was IBM’s perspective on what IBM knows better than most, how to deliver enterprise IT services that map to strategic business goals."
"In contrast to talking about ‘data-center/cloud’ stuff and then later about ‘consumerization-of-IT’ stuff , IBM’s core message was how mobility was in many ways driving cloud evolution."
"...cloud-based delivery was ‘more than just virtualization’"
"...the US Dept of Labor stating that jobs related to technology are forecast to be among the fastest growing segment thru 2018."
Hopefully, this post will hold you over until I regain consciousness.
Most readers know thta Tucson is home of one of the largest collections of world-renowned experts on IT storage. But what you may not know, is that Tucson is also the home of experts for optical sciences. This week, I was part of a delegation of IBMers invited on a tour of the Steward Observatory Mirror Lab [SOML].
SOML was built in 1990 underneath the football stadium at the University of Arizona. Why under the stadium? Their motivation was [Chicago Pile-1], the world's first nuclear reactor, built by Enrico Fermi under the football stadium at the University of Chicago.
At other mirror labs, mirrors start as a large, heavy, flat piece of glass and then ground and polished to the correct parabolic curve. SOML created a new process that works a lot better, similar to making a [Pineapple Upside Down Cake]. For those who are not familiar with this cake, you arrange sliced pineapple rings on the bottom of the baking dish, then pour the liquid cake batter that fills in and around the pineapple slices, then bake.
The first step is creating a base of 1,690 hexoganal tubes made of Aluminum Silicate. These are like the pineapple rings in the cake. The tubes are bolted to the baking dish that is 8.4 meters wide. These tubes form the base of the [parabolic shape] that focuses starlight to a small focal point. The tubes are spaced with about an inch of space in between. The Aluminum silicate feels like clay.
Once the base is built, chunks of glass are placed on the surface. Rather then pouring on the cake mix of molten glass, these chunks will be melted in place. This isn't normal glass, but a special Boron Silicate glass that does not expand or contract much during changes in temperature, made by the [Ohara Corporation] in Japan.
The oven is then lowered onto the baking dish. Once the temperature reaches 700 degrees, the entire system is then rotated at 7 RPM. This allows the glass to melt and take its parabolic shape through [centrifugal force]. The people who run the oven are called "oven pilots", and they monitor the entire process to make sure nothing goes wrong.
This particular mirror is one of the two that will go into the [Large Binocular Telescope]. The mirror will be 36 inches thick at the edges, and 18 inches in the middle. If the glass cools down to quickly, it may crack or form crystals, so instead the oven is kept in place and the temperature lowered slowly over the course of a few months. This is called annealing.
Once a mirror has annealed, 24 suction cups are glued to the top surface to pull the mirror out of the baking dish. It is then tipped on its side so that all the bolts can be removed and the hexagonal tubes washed out, leaving behind a honey-combed effect on the bottom of the mirror. This means the mirror is 80 percent air, making it strong and lightweight.
The next step is grinding the surface with diamonds. In most cases, the process of spinning creates the correct shape so little grinding is required. However, for this mirror here for the Large Synoptic Survey Telescope [LSST], about five tons of glass will be ground out of the center. This will actually have two parabolic curves, the outer curve is shallow, and the inner curve is deep. This will allow for the LSST to survey a wide area of space at a time.
Once the glass is ground to the right shape, it will be polished with Cerium Oxide, what is commonly known as Jeweler's Rouge. How smooth does it have to be? If this mirror were the size of the United States, there would be no bump higher than 2 inches tall!
Most mirrors are symmetrical, so the polishing can be done on a spinning platform, but this mirror is not. The Large Magellan Telescope will consist of seven mirrors, one in the middle that is symmetrical, and surrounded by six other mirrors that will all continue the parabolic shape in each direction. This is one of the outer mirrors, which means that each part of the polishing process will be controlled by computers to get exactly the curve required.
Here is a small scaled-down model of the Magellan Telescope. Each of the seven mirrors will be 8.4 meters wide. At this point, one person asked why all the mirrors were 8.4 meters wide. I joked that this was the size of the oven! It reminded me of [the story where newly-wed had to ask her grandmother why she cut the ends off the pot roast]. The actual reason was that the posts of the football stadium are 8.5 meters wide, so any mirror made inside the lab larger than that could not be removed easily for transportation.
The LMT will be installed on [Cerro Tololo] in Chile, where my father worked earlier in his career. Why Chile? Observatories need high altitude, dry climate and clear skies. That is why Arizona is home to many observatories, including Kitt Peak National Observatory and the Vatican Observatory on Mount Graham. Cerro Tololo in Chile is close to the equator and meets these requirements.
Once operational in 2020, it will gather 6 TB of images every evening. That got all of the IBMers on the tour very excited!
To verify the polishing is complete, it is put on three red stands and measured with a laser. Once the measurements are complete. The surface will be coated with aluminum to provide the reflective surface. You can't just paint the surface with a roller! Instead, the aluminum is vaporized and allowed to land on the surface of the mirror evenly, in a layer that is only three molecules thick. There is more aluminum in standard size beer can than on the surface of one of these 8.4 meter size mirrors!
So that was the tour. It took almost 2 hours. If you are ever in Tucson, consider contacting the SOML and arranging a tour for yourself. There is no other mirror lab like it!
The old adage applies "You can't please everyone. Presidents can't. Prostitutes can't. Nobody can." I am reminded of that as I fielded a variety of interesting comments and emails about, of all things, my choice of order of things in recent blog posts.
Certainly, there are times when the order of things matters greatly. In my now-infamous blog post [Sock Sock Shoe Shoe], I use a scene from a popular 1970's television show to explain why compression should be done before encryption.
In my case, I put things in the order that I felt made sense to me, but not everyone agrees. Here are three recent examples:
In my blog post [Two IBMers Earn Their Retirement], I congratulated two of my colleagues on their retirement. Since their retirement happened on the same day, I decided to mention Mark Doumas first, and Jim Rymarczyk second.
However, one of my readers, who I will assume is a member of the unofficial "Jim Rymarczyk fan club", felt that I should have listed Jim first, as Jim served IBM for 44 years, and Mark only 32 years.
Really? I realize that movie stars insist on having their name listed first on the poster, but neither of these guys would be confused with George Clooney!
So, to Jim and all his fans out there, I assure you I did not mean this as a slight in any way. I have updated the post to indicate that the ordering was strictly alphabetical by last name.
In my blog post [IBM Announcements for February 2012], I presented tape products first, and disk second. Normally, I cover them alphabetically, disk first, then tape. However, I was asked to promote tape this year in preparation for the upcoming 60th anniversary of tape, so I mentioned the tape announcements first, and the disk second.
The feedback from the XIV community was swift. Many felt that I [buried the lede] in not mentioning the XIV Gen3 SSD caching first.
(Note: For those not familiar with the phrase used in journalism, 'burying the lede' refers to the failure to mention the most interesting or attention grabbing elements of a story in the first paragraph. In American news journalism, it is spelled "lede" and elsewhere it is spelled "lead". Major US dictionaries apparently accept both spellings for this phrase.)
Technically, my lead paragraph stated clearly that: "This week we have announcements for both disk and tape, but since 2012 is the 60th Diamond Anniversary for tape, I will start with tape systems first."
So, while I don't claim to be a journalist by any means, I think the lead paragraph accurately reflected that I would talk about both disk and tape products in the rest of the blog post, and if a reader didn't care to learn more about tape could bypass those sections and go directly to the section on disk instead.
I have had my head handed to me on a platter so many times here at IBM that I am considering installing a zipper around my neck. My friends in XIV land insisted that I write a secondary post about XIV Gen3 SSD caching that had no mention of tape whatsoever. One suggestion was to compare and contrast XIV Gen3 SSD caching with EMC's announcement for VFCache. The result was my blog post [IBM XIV Gen3 SSD Caching versus EMC VFCache].
What could go wrong with an apples-to-orange comparison of two different storage products sprinkled with a small amount of FUD against a major competitor?
I had two complaints on this one. First, is the order of products in my side-by-side table of comparisons. I put EMC VFCache in the left column, and IBM XIV Gen3 SSD caching in the right. I meant nothing sinister by this. Alphabetically, EMC comes before IBM, and VFCache comes before XIV. Chronologically, EMC's announcement came out on Monday, and IBM's announcement came out the following day.
(Note: The term [sinster] comes from the Latin word sinistra meaning "left hand". In the Middle Ages it was believed that when a person was writing with their left hand they were possessed by the Devil. Left-handed people were therefore considered to be evil. My poor mother was born left-handed and was forced as a child to write with her right hand to be accepted by society.)
Apparently, an unwritten convention within IBM is that comparison tables always have the newer product on the left column, followed by one or more older products to the right, or the IBM product on the left column, with one or more competitive alternatives to the right.
The second complaint came from a reader in the comments section: "... I think [what] you're doing is trying to ride EMC's release for your own marketing, did you really need to? XIV is an excellent array; adding SSD Cache to the Gen3 takes it further, Moshe would be fuming (which I think is a good thing), can you just stick to that and not ride someone else's wave?"
Both announcements relate to reducing latency of read IOPS through the use of Solid State Drives. That both companies would announce these were no surprise to any employee at either company, as both IBM and EMC have been talking about their intent to do so last year. IBM's announcement of XIV SSD Gen3 caching was certainly not in response to EMC's VFCache announcement, and I doubt EMC rushed out their VFCache announcement the day before as a pre-emptive strike against IBM's announcement of the XIV Gen3 SSD Caching feature.
(Note: I don't know her personally, but she has thousands of followers!)
There you have it. I will gladly fix false or misleading information, but I am not going to re-arrange the order of things just to please some readers, only to have other readers complain that they liked it better in the original order. As always, feel free to comment on any of this in the section below.
I can't believe we got snow this week on Valentine's Day! It didn't last long on the ground here in Tucson, but there are still some white caps in our mountains. For those of you "trapped" by snow, or too much work, here are two upcoming events you can attend from your desk and computer!
IBM Oracle Virtual University 2012
Please join us for the fourth annual IBM Oracle Virtual University that runs "live" for 24 hours, then continues 'on-demand' replay through the remainder of 2012.
From: Tuesday, February 21, 6:00 am US Eastern Time EST (6:00 pm China Time)
To: Wednesday, February 22, 6:00 am EST
This is a great educational event for IBM and Business Partner sales & technical teams who sell IBM Oracle solutions or have Oracle solutions installed in their account. It is for anyone who is new to or interested in the IBM Oracle Alliance as well as experienced sales & technical people who need all the latest on the IBM/Oracle co-opetition relationship for 2012 and beyond.
This VIRTUAL on-line event will cover key topics around the IBM Oracle Alliance. I am one of the speakers and will cover IBM System Storage offerings as they relate to Oracle software.
This is a chance for sellers to hear an update on what's new, unique and available to sell in 2012. The goal of this session is to help enable you to sell more IBM products and services with Oracle solutions in 2012! Learn where to go for help to better understand these solutions, close more deals and reach your targets.
Even through economic challenges, storage requirements have continued to grow along with the information explosion.
Join us for this informative webcast and hear from Jon Toigo, CEO and Managing Principal of Toigo Partners, as he discusses six cutting-edge storage technologies that are ready for prime time and can help transform your data center.
Date: Tuesday, February 28
Time: 1:00 pm EST, 12"00 pm CST, 10:00 am PST
The featured speaker is fellow blogger Jon Toigo, CEO and Managing Principal, Toigo Partners, an outspoken technology consumer advocate and vendor watchdog whose articles, columns, and blog posts on [DrunkenData.com] are enjoyed by over a million readers per month.
Raj hails from Toronto, Canada and will be able to provide the Canadian perspective on all things Storage. I had the pleasure to meet Raj in person here in Tucson when him and dozens of his cohorts came down for a multi-customer briefing at the [IBM Executive Briefing Center] where I work.
It takes me 20-30 minutes to complete a crossword or Sudoku puzzle. I am in no hurry, and I find the process relaxing. But what if you were paid to complete a puzzle? In that case, finishing the puzzle sooner, in fewer minutes, means more money in your paycheck per hour worked! However, getting paid would mean that doing these puzzles may no longer be fun or relaxing.
The idea of converting a hobby into a revenue-generating activity is not new. Who wouldn't want to earn money doing something you were planning to do already? The television is full of commercial advertisements for credit cards where you can earn Double Miles or Cash Rewards just for spending money on things you were going to spend on anyways.
But is "earn" the right word? The merchants pay a percentage fee every time a patron uses a credit card, and the bank is just providing a marketing incentive in the form of a portion of those fees back to the consumer, to encourage more usage of their card versus other forms of payment. Sort of like "profit sharing".
(FTC Disclosure: I am a full-time employee and shareholder of the IBM Corporation. This blog post should not be considered an endorsement for anything. My opinions and writings are based on publicly available information and my own experiences doing freelance work prior to my employment at IBM. I have no hands-on experience with Amazon Mechanical Turk, neither as a worker nor requester, have not participated in TopCoder contests, nor have I used the Viggle app. I do not have any financial interest in Amazon, TopCoder, Viggle or any other third-party company mentioned on this blog post, nor has anyone paid me to mention their company names, brands or offerings.)
Here's how it works. You get the app on your phone, and register each television show as you watch it. You can watch the show live, or much later recorded on your Tivo. You watch the shows you were going to watch anyways, and just provide your demographics, all in the name of market research. You get two points per minute of watching, and after 7,500 points, you get a $5 gift card from retailers such as from retailers such as Burger King, Starbucks, Best Buy, Sephora, Fandango, and CVS drugstores. For the typical American, it would take about three weeks to watch that much television!
Of course, this is not the only way to earn money working from home. A reader asked me for my opinions of [Amazon Mechanical Turk]. While the other examples above are done for marketing purposes, Mechanical Turk can be used for a variety of other things. Up to now, the IT industry has regarded the Cloud as the delivery of computing as a service, with the infrastructure, hardware and software existing on internationally networked servers, effectively invisible to the end user. This model is now to being applied broadly to people.
Basically, Mechanical Turk acts as a marketplace, where employers post Human Intelligent Tasks (HITs) that workers can do. Most can be completed in minutes and you are paid pennies to do so. Some examples might help illustrate what a HIT looks like:
Call a business and get the email address of the manager in charge.
Review a photograph and describe its style or content in three words or less
Select among multiple choices to categorize a job listing or company position
As a Mechanical Turk worker, you only work on the HITs you choose to work on, presumably those that interest you, and that you can do well and quickly. Workers can do this anytime, anywhere, such as 2:00am in the morning, at home, when you can't sleep or taking care of children. You can choose to work as much or as little as you like.
The employers--referred to as Mechanical Turk requesters--put money into their payroll accounts, load up their tasks, and hit publish. This gives them immediate access to a global, on-demand 24-by-7 workforce that can help complete thousands of HITs in minutes. These employers won't have to put an advertisement in the want ads and interview potential candidates, just to let them go later when the project is over.
Just like any other job, Mechanical Turk wages are reported to the IRS, and each person's work is evaluated for quality. In doing these tasks, you build up your "digital reputation" that will either prevent you or allow you to work on certain HITs. You can also take tests to reach Qualification levels to be eligible to work on HITs not available to everyone else.
Software engineers would have a hard time writing an Artificial Intelligence [AI] program to do these simple tasks, so being able to generate a HIT for something in the middle of a computer program might be the easiest way to get past a difficult part of an algorithm. Amusingly, Amazon describes this form of [crowdsourcing] as an artificial form of Artificial Intelligence!
While this approach may work for small, easily defined tasks, what about works that require a high amount of Human Intelligence, like storage software or hardware development?
When I was working for IBM as a software engineer in the 1980s and 1990s, it took us years to get a project done, using the traditional [Waterfall Model]. My job as a software architect was to estimate the thousands of lines of code (KLOC) a project would require, estimate the number of Person-Years (PY) it would take, and recommend the appropriate sized team. Back then, each engineer averaged only about 1,000 lines of software code per year, so KLOC and PY were often used interchangeably. Fellow IBM author Fred Brooks wrote an excellent book on the process called [The Mythical Man-Month].
The Waterfall model has the advantage that people only have to work a portion of the cycle on the project. In between, there was plenty of downtime to attend training, improve your skills, or take vacation. As our director Lynn Yates would often complain, "if they are only writing two lines of code in the morning, and two in the afternoon, why do they need time to rest?"
The Waterfall model was not perfect, and had its share of critics. One downside was that the clients didn't see anything until General Availability (GA), with a few getting a glimpse a few months earlier during our Early Support Program (ESP). By the time clients could tell us it was not what they wanted or expected, it was too late to change until the next release.
To address this concern, 17 software engineers wrote the now famous [Agile Manifesto]. The authors felt that collaboration, between the developers and with the clients, is critical to success. Business people and developers must work together daily throughout the project. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation. The best architectures, requirements, and designs emerge from self-organizing teams. The result is an iterative approach that allows the client to see working prototypes early in the process, allowing last-minute changes to requirements to influence the final product.
Combining the Mechanical Turk concept with Agile programming methodology gives you what IBM calls an "Outcomes Model" approach. In the IBM research paper [Software Economies] (PDF, 5 pages), the authors argue that there are four fundamental principles needed for an "Outcomes Model" approach:
Autonomy. All of the actions necessary to bring jobs to completion should be driven by market forces; the process is
never gated by an entity outside of the market.
Inclusiveness. Everyone who provides information or performs work that leads to improvements should share in the
Transparency. The system should be transparent with respect to both the flow of money in the market and the tasks
performed by workers in the market.
Reliability. The system should be immune to manipulation, robust against attack (e.g., via insertion of untrusted code),
and prevent "shallow" work which would have to be re-done later.
I was surprised to see that [the TopCoder Community is 390,593 strong], nearly the size of the entire IBM company. TopCoder is focused on computer programming and digital creation using the Outcomes Model approach. Rather than paying everyone for their work, however, the platform is designed around challenges and competitions, and the top players or contributors are rewarded with cash prizes.
As an innovative company, IBM constantly explores a variety of means and approaches to offer value to its clients and customers. These new approaches may have some distinct advantages not just for IBM and its shareholders, but also for its clients and the freelancers hired to work on these projects. The global marketplace is getting flatter, smaller and smarter. It will be interesting how this plays out. If the discussion above encourages you to hone your technical skills, perhaps that is motivation enough to get off the couch and stop watching so much television!
Well, it's Tuesday again, and you know what that means! IBM Announcements! Typically, IBM System Storage has three to five major product launches per year. Making announcements every Tuesday would have been two frequent, and having one big announcement every two or three years would be too far apart. Worldwide combined revenues for storage hardware and software grew double digits last year, comparing full-year 2011 to the prior 2010 year, and I am sure that 2012 will also be a good year for IBM as well! This week we have announcements for both disk and tape, but since 2012 is the 60th Diamond Anniversary for tape, I will start with tape systems first.
TS1140 support for JA/JJ tape cartridges
The TS1140 enterprise tape drive was announced at the [Storage Innovation Executive Summit] last May. It supported a new E07 format on three different new tape cartridges. Models "JC" was 4.0TB standard re-writeable tapes, "JY" was 4.0TB WORM tapes, and "JK" were 500GB economy tapes that were less expensive, but offered faster random access.
Generally, IBM has adopted an N-2 read, N-1 write [backward compatibility]. This means that the TS1140 could read E05 and E06 formatted tapes on JB and JX media, and could write E06 format on JB and JX media. However, there are a lot of older JA and JJ media, especially as part of TS7740 environments, so IBM now supports TS1140 drives to read J1A formatted JA and JJ media. This is not just for TS7740 environments, any TS1140 in stand-alone or tape library configurations will support this as well.
TS7700 R2.1 enhancements
IBM is a leader in tape virtualization with or without physical tape as back-end media. There are two hardware models of the [IBM Virtualization Engine TS7700 family] for the IBM System z mainframe. These virtual libraries are referred to as "clusters" in IBM literature.
The TS7740 Virtual Tape Library supports putting virtual tape images on disk first, then move less-active data to physical tape, which I covered in my blog post [IBM Announcements - July 2007].
A unique feature of the TS7700 series is support for a Grid configuration, which allows up to six different TS7700 clusters to be grouped into a single instance image. These clusters can be in local or remote locations, connected via WAN or LAN connections.
R2.1 is the latest software release of this successful IBM's TS7700 series.
True Sync Mode Copy. Before R2.1, the TS7700 offered "immediate mode copy". An application would write to a virtual tape, and when it was done with the tape and performed an unmount, the TS7700 would then replicate the tape contents to a secondary cluster on the grid. With True Sync Mode, data contents are replicated per implicit or explicit SYNC points. This is another IBM first in the IT tape industry.
Remote Mount Fail-over. When you have two or more TS7700 clusters in a grid configuration, you can do remote mounts. We've added fail-over multi-pathing up to four paths, so that if a link to a remote cluster is down, it will try one of the others instead.
Parallel Copies and Pre-Migration. On of my 19 patents is for the pre-migration feature for the IBM 3494 Virtual Tape Server (VTS) that carries forward into the TS7700, and is also used in the SONAS and Information Archive products. However, when the grid architecture was introduced, the engineers decided not to allow pre-migration and copies to secondary clusters to occur concurrently. Now these two operations can be done in parallel.
Merge two grids into one grid. Now that we can support up to six clusters into a single grid, we have people with 2-cluster and 3-cluster grids looking to merge them into one. Of course, all the logical and physical volume serials (VOLSER) must be unique!
Accelerate off JA/JJ Media. There are a lot of older JA and JJ media still in TS7700 libraries. This feature allows customers to speed up the transition to newer physical tape media.
Copy Export to E06 format on JB media. This one is clever, and I have to say I would have never thought about it. Let's say you have a TS7740 with TS1140 drives, but you want to export some virtual tapes to physical media to be sent to someone who only has a TS7740 connected with older TS1130 drives. These older drives can't read new JC media nor make sense of the E07 format. This feature will let you export to older JB media in E06 format so that it will be fully readable at the new location on the TS1130 drives.
Copy Export Merge service offering. Thanks to mergers and acquisitions, it is sometimes necessary to split off a portion of data from a TS7700 grid. In the past, IBM supported sending this export to a completely empty TS7700 library, but this new service offerings allows the export to be merged into an existing TS7700 that already contains data.
LTFS-SDE support for Mac OS X 10.7 Lion
How do people still not yet know about the Linear Tape File System [LTFS]? I mentioned this in my blogs back in 2010 in [April], [September], and [November]. Last year, LTFS was the [NAB Show Pick Hits Award] and an [Emmy] for revolutionizing the use of digital tape in Television broadcasting.
In layman's terms, the Single Drive Edition [LTFS-SDE] allows a tape cartridge to be treated like USB memory stick. It is supported on the LTO5 tape drives for systems running various levels of Windows, Linux and Mac OS X. Prior to this announcement, IBM supported Snow Leopard (10.5.6) and Leopard (10.6), and now supports Mac OS X 10.7 "Lion" release.
IBM first introduced Solid-State Drives (SSD) back in 2007 where it made sense the most, in [drive-for-drive replacements on blade servers in the IBM BladeCenter]. Blade servers typically only have a single drive, and SSD are both faster and use less energy on a drive-for-drive comparison, so this provided immediate benefit. Today, SSD are available on a variety of System x and POWER system servers.
In 2008, IBM rocked the world by being the first to reach [1 Million IOPS with Project Quicksilver]. This was an all-SSD configuration which many considered unrealistic (at the time), but it showed the potential for solid state drives.
When the [XIV Gen3 was Announced - July 2011], each module included an 1.8-inch "SSD-Ready" slot in the back. IBM made a Statement of Direction that IBM would someday offer SSD drives to put in these slots. Today's announcement is that IBM has finalized the qualification process, so now XIV Gen3 clients can have 400GB of usable non-volatile SSD read cache added to each module. This SSD can be added to existing XIV Gen3 boxes in the field, or it can be factory-installed in new shipments. If you have a 15-module XIV, that's 6TB of additional read cache! This SSD is entirely managed by the XIV Gen3, so you won't have to spend weeks reading manuals or specifying configuration parameters.
When you carve volumes on the XIV, you now have an option to enable or disable use of the SSD cache for each volume. Since XIV is being used in private and public cloud deployments, this offers the ability to offer premium performance at premium prices. The use of SSD is complementary to IBM XIV Quality of Service (QoS) performance levels, which are determined by host instead.
Well, that's the first major IBM System Storage launch of 2012. Let me know what you think in the comment section below.
Last week, on January 31, two of my colleagues retired from IBM. At IBM, retirements always happen on the last day of the month. Here is my memories of each, listed alphabetically by last name.
Mark Doumas retires after working 32 years with IBM. Mark was my manager for a few months in 2003. Back then, IBM was working on launching a variety of new products, including the IBM SAN File System (SFS), the IBM SAN Volume Controller (SVC), a new release of Tivoli Storage Manager (TSM), and TotalStorage Productivity Center (TPC), which was later renamed to IBM Tivoli Storage Productivity Center.
Mark was manager of the portfolio management team, and I was asked to manage the tape systems portfolio. I am no stranger to tape, as one of my 19 patents is for the pre-migration feature of the IBM 3494 Virtual Tape Server (VTS). The portfolio included LTO and Enterprise tape drives, tape libraries and virtual tape systems. My job was to help decide how much of IBM's money we should invest in each product area. This was less of a technical role, and more of a business-oriented project management position
Portfolio management is actually part of a chain of project management roles. At the lowest level are team leads that manage individual features, referred to as line items of a release. Release managers are responsible for all the line items of a particular release. Product managers determine which line items will be shipped in which release, and often have to balance across three or more releases. Architects help determine which products in a portfolio should have certain features. Since I was chief architect for DFSMS and Productivity Center, stepping up to portfolio manager was naturally the next rung on the career ladder.
(Side note: If you were wondering why I was only a few months on the job, it was because I was offered an even better position as Technical Evangelist for SVC. See my 2007 blog post [The Art of Evangelism] for a humourous glimpse of the kind of trouble I got in with that title on my business card!)
While my stint in this role was brief, I am still considered an honorary member of the tape development team. Nearly every week I present an overview of our tape systems portfolio at the Tucson Executive Briefing Center, or on the road at conferences and marketing events.
This year, 2012, marks the 60th anniversary of IBM Tape, but I will save that for a future post!
Jim is an IBM Fellow for IBM Systems and Technology Group. There are only 73 IBM Fellows currently working for IBM, and this is the highest honor IBM can bestow on an employee. He has been working with IBM since 1968 and now retires after 44 years! Jim was tasked with predicting the future of IT, and help drive strategic direction for IBM. Cost pressures, requirements for growth, accelerating innovation and changing business needs help influence this direction.
Many consider Jim one of the fathers of server virtualization. For those who think VMware invented the concept of running multiple operating systems on a single host machine, guess again! IBM developed the first server hypervisor in 1967, and introduced the industry's first [offical VM product on August 2, 1972] for the mainframe.
When I joined IBM in 1986, my first job was to work on what was then called DFHSM software for the MVS operating system. Each software engineer had unlimited access to his or her own VM instance of a mainframe for development and testing. This was way better than what we had in college, having to share time on systems for only a few minutes or hours per day. Today, DFHSM is now called the DFSMShsm component of DFSMS, an element of the z/OS operating system.
At various conferences like [SHARE] and [WAVV] we celebrated VM's 25th anniversary in 1997, and its 30th anniversary in 2002. Today, it is called z/VM and IBM continues to invest in its future. Last October, IBM announced [z/VM 6.2] release which provides Live Guest Relocation (LGR) to seemlessly move VM guest images from one mainframe to another, similar to PowerVM's Live Partition Mobility or VMware's VMotion.
Lately, it seems employees at other companies jump from job to job, and from employer to employer, on average every 4.1 years. According to [National Longitudinal Surveys] conducted by the [US. Government's Bureau of Labor Statistics], the average baby boomer holds 11 jobs. In contrast, it is quite common to see IBMers work the majority of their career at IBM.
The next time you have a tasty beverage in your hand, raise your glass! To Mark and Jim, you have earned our respect, and you both have certainly earned your retirement!
Mark your calendars! If you work in IT and have an interest in storage, then there are two upcoming conferences you might be interested in attending!
Join a network of your peers at
[IBM Pulse2012] who are fundamentally and cost-effectively changing the economics of IT and speeding the delivery of innovative products and services. With four days of top-notch education, Pulse 2012 will help you react with agility in changing competitive landscapes, reduce vulnerability throughout the service lifecycle, and continuously improve the business impact of the technology.
I presented at the very first IBM Pulse back in May 2008, which was a combination event to cover Tivoli Storage, Maximo and Netcool. For a bit of nostalgia, read my 2008 blog posts:
The IBM Pulse conference has certainly evolved over the past few years! The agenda is not yet finalized, so I don't know if I will be there again this year.
The second event has a new name. [IBM Edge2012] is the premier storage event that brings together innovative IBM technologies, world class training, leading industry experts, and compelling client success stories and best practices. Edge2012 is dedicated to helping you design, build and implement efficient storage infrastructure solutions.
We started doing these back in the mid-90s, entitled the "IBM Storage Symposium", then later the "IBM System Storage and Storage Networking Symposium". In 2007, I was there in Las Vegas presenting on a variety of topics. See my blog post [Storage Symposium 2007 recap].
In 2008, we had a version of the Storage Symposium down in Cuernavaca, Mexico. Not only did I present, but it was also a "book signing" event for my first book [Inside System Storage: Volume I]. Here were my blog posts: [Introduction], and [Conclusion]. We also had an event in the United States, as well as Montpelier, France, but since I already went to the one in Mexico, I let my colleagues go to these other ones instead.
In 2009, IBM experimented with combining two conferences under one roof in Chicago, IL. The IBM System Storage and Storage Networking Conference was combined with the IBM System x and BladeCenter Technical Conference. The idea was that server people would probably also be interested in storage, and storage admins might also be interested in x86-based servers. See my blog post
[Storage Symposium 2009 recap].
In 2010, System Storage and System x were once again combined, held in Washington DC, but the conferences were renamed to IBM System Storage Technical University and the IBM System x Technical University to give them a common look and feel. See my blog post [Storage University 2010 review].
In 2011, not satisfied that two data points was inconclusive, IBM continued the experiment, hosting both System Storage and System x conferences in Orlando, Florida. Here were my blog posts:
The results are now in. While I think it is admirable to run multiple conferences at the same time in the same place can help reduce costs and consolidate adminstration, it can have its drawbacks also. In the case of System Storage and System x, we learned a few things:
Having System x and Storage in the same conference gave the appearance that the conference was not focused on either. At smaller companies, there might be people who manage both x86 servers and storage, but at larger companies, servers and storage are managed by separate people, often in separate departments with different travel budgets.
Nearly all of IBM's storage attaches to IBM System x servers. However there are some clients that run AIX, IBM i or System z mainframes that might not have considered attending this conference, thinking that it was focused on storage for System x servers.
Both conferences were considered technical education, and might not have appealed to upper IT executives and directors as something to help make purchase decision from a business perspective, or to nework with peers of other decision makers.
The solution - IBM Edge. This conference is focused 100 percent on storage. There will be "Executive Edge" for decision makers to network with their peers, and "Technical Edge" for the storage admins to get the technical education they are looking for on IBM System Storage and Networking products and solutions. Please note that this conference was held in July or August in previous years, but will be held in June this year.
I am very excited about this new direction, and plan to be there in June 4-8 for this event!
This week I was aboard the Queen Mary in Long Beach, California! This was a business event organized by [Key Info Systems], a valued IBM Business Partner. Key Info resells IBM servers, storage and switches.
The Queen Mary retired in 1967, and has been converted into a hotel and events venue. The locals just parked their car and walked on board, but I got to stay Tuesday through Thursday in one of the cabins. It was long and narrow, with round windows! There were four dials for the bathtub: Cold Salt, Hot Fresh, Cold Fresh, and Hot Salt.
Stepping on the boat was like walking back in time through history! If you decide to go see it, check out the [Art Deco bar at the front of the Promenade deck. The ship is still in the water, but is permanently docked. It is sectioned off to prevent the ocean waves from affecting it, so we did not have the nauseous moving back and forth normally associated with cruise ships.
(It is with a bit of irony that we are on the Queen Mary just days after the tragedy of the [Costa Concordia], the largest Italian cruise ship that ran aground near Isola de Giglio. The captain will have to explain how he [fell into a lifeboat] before he had a chance to wait for everyone else to get safely off the shipwreck. He was certainly no [Captain Sulley]! I am thankful that most of the 4,200 people survived the incident.)
Lief Morin, Founder and Chief Executive for Key Info Systems, kicked off the meeting with highlights of 2011 successes. I have known Lief for years, as Key Info comes to the Tucson EBC on a frequent basis. This event was designed to give his sellers an update of what is the latest for each product line, and what to look forward to in the next 12-18 months.
The next speaker was from Vision Solutions that provides High Availability solutions for IBM i on Power Systems. In 2010, their company nearly doubled in size with the acquisition of Double-Take, which provides data replication for x86 servers running Windows, Linux, VMware, Hyper-V and other hypervisors. The capabilities of Double-Take sounded similar to what IBM offers with [Tivoli Storage Manager FastBack] and [Tivoli Storage Manager for Virtual Environments].
Dinner at Sir Winston's
Rather than take the "Ghosts and Legends" tour, I opted for dinner at the Queen Mary's signature restaurant, Sir Winston's. This is a fancy place, so dress accordingly. If you want the Raspberry soufflé, order it early as it takes 30 minutes to prepare!
[Storwize V7000], including the new Storwize V7000 Unified configuration
Storage is an important part of the Key Info Systems revenue stream, so I was glad to have lots of questions and interactions from the audience.
Murder Mystery Dinner
The acting troupe from [Dinner Detective] put on quite the show for us! With all that is going on in the world, it is good to laugh out loud every now and then.
In other murder mystery dinners I have participated in, each person is assigned a "character" and given a script of what to say and when to say it. This was different, we got to pick our own characters. I chose "Doctor Watson", from the Sherlock Holmes series. Several attendees thought it was a double meaning with [IBM Watson], the computer that figured out the clues on Jeopardy! television game show, and has since been [put to work at Wellpoint] to help out the Healthcare industry.
After the "murder" happened, two actors portraying policemen selected members of the audience to answer questions. We didn't get a script of what to say, so everyone had to "ad lib". I was singled out as a suspect, and had fun playing along in character. One of the attendees afterwards said he was impressed that I was able to fabricate such amusing and elaborate responses to their personal and embarassing questions. As a public speaker for IBM, I have had a lot of practice thinking quickly on my feet.
Fibre Channel and Ethernet Switches
The next two speakers gave us an update on Fibre Channel and Ethernet switches, and their thoughts on the inevitability of Fibre Channel over Ethernet (FCoE). One of the exciting new developments is the [Brocade Network Subscription] which creates a flexible pay-per-use Ethernet port rental model for customers. This is especially timely given the Financial Accounting Standards Board proposed [FASB Change 13] that affects operating leases in the balance sheet.
With the Brocade Network Subscription, you pay monthly for the ports you are using. Need more ports, Brocade will install the added gear. Use fewer ports, Brocade will take the equipment back. There is no term endpoint or residual value like tradtional leasing, so when you are done using the equipment, give it back any time. This is ideal for companies that may need to have a lot of Ethernet ports for the next 2-3 years, but then plan to taper down, and don't want to get stuck with a long-term commitment or capital depreciation.
The last speaker was from VMware. IBM is the #1 reseller of VMware, and VMware commands an impressive 81 percent marketshare in the x86 virtualization space. The speaker presented VMware's strategy going forward, which aligns well with IBM's own strategy, to help companies Cloud-enable their existing IT infrastructures, in preparation for eventual moves to Hybrid or Public cloud deployments.
Special thanks to Lief Morin for sponsoring this event, Raquel Hernandez from IBM for coordinating my travel, and Pete, Christina and Kendrell from Key Info Systems for organizing the activities!
I hope everyone had a nice Winter break. For my birthday last month, my good friends at [StarTech.com] sent me a nice [double-headed USB combo cable] that has both Micro-USB and Mini-USB connectors. I am always looking to reduce the number of cables I take with me on trips, and this one is perfect, as I have a Samsung 4G smart phone that uses the Micro-USB connector, and a Canon PowerShot digital camera that uses the Mini-USB connector.
(FTC Disclosure: The U.S. Federal Trade Commission may consider this a "celebrity endorsement" for StarTech's product. I have used the cable and it works as expected. My review is based on my own experience using the cable, and information publicly available. IBM and StarTech are independent companies. Aside from giving me this nice cable at no cost, I have not received any payment from StarTech or any other third party to mention them or their product on this blog, I am not affiliated with StarTech in any way, nor do I have any financial interest in their company.)
When the [Universal Serial Bus] standard first came out in the mid-1990s, my colleagues and I were all excited that this will finally put an end to all the proprietary plugs and cables that each manufacturer seemed to waste their time re-inventing the wheel with yet another cable connector. For the most part, USB has simplified this, and the USB cable can be used for both data transfer and for power charging.
Today, there are many alternatives to using a cable for data transfer, such as Wi-Fi and Bluetooth, but people are finding that their smart phones and other devices run out of juice way too often. At various conferences, I have seen several people panic looking for an electrical outlet to charge their device, and a few brazen enough to ask other attendees, "Can I plug my phone into your laptop?"
(Caution: Be careful allowing strangers to plug their device into your USB port, as this can provide data transfer in addition to power charging, spreading viruses or other malicious intent. On my Lenovo Thinkpad T410, one of the USB ports is colored yellow and is always powered on, even when my laptop is in suspend or hibernation mode. This would be a safe way to allow someone to charge off your power without concern for data transfer in either direction.)
Recently, I have flown on airplanes where each seat had a USB charging port, ideal if you want to listen to music or watch a video on your device. I have also driven a rental carthat had USB charging ports in addition to the traditional cigarette lighter option, especially useful if you need to make an emergency phone call at the side of the road, or if you are using the GPS navigation feature to find your way. These are both a good step in the right direction!
Carrying one cable instead of two might not seem like much of a big deal, but if you think about it, complexity in the IT industry is all about the number of cables admins have to deal with. The push from 1GbE to 10GbE can help reduce the number of cables. Converged Enhanced Ethernet (CEE) takes it one step further, allowing NFS, CIFS, iSCSI and FCoE to all flow over a single cable. This can greatly reduce complexity in your IT environment.
If you are interested in reducing the complexity in your IT environment, contact your local IBM Business Partner or sales representative.
This is my final post on my coverage of the 30th annual [Data Center Conference]. IBM was a Platinum sponsor, and there were over 2,600 attendees, of which 27 percent were IT Directors or higher. Two thirds of the companies have 5000 employees or more. Here is a recap of the last few sessions I attended.
Best Practices for Data Center consolidation
As if the conference co-chairs aren't already super-busy, here they are presenting one of the breakout sessions. In the 1990s, consolidation was done purely to reduce total cost of ownership (TCO). Today, there are a variety of other reasons, including issues with power and cooling, service level agreements, and security.
Of these, 25 percent plan to have more data centers in three years, and 47 percent plan to consolidate to fewer. The benefits to consolidation include economies of scale, staff reduction, reduced hardware facilities costs, and application retirement. Challenges include dealing with politics, building new facilities to replace the old ones, and bandwidth. Here were some of the primary reasons why data center consolidation projects fail:
Human Resources (HR) issues
Resources not freed available
Lack of Project Management skills
No rationalization at consolidated site
Interactive Polling Results
The last keynote session was Thursday morning. The conference co-chairs present the highlights of the interactive polling that was done during the week at this conference.
The first topic was social media. There was a lot of Twitter activity with hashtag #GartnerDC that I followed throughout the week. Most of the tweets seem to be from people who were not actually at the conference.
Some 45 percent of the attendees have implemented social media initiatives at their companies. What tooling are they using to accomplish this? There are some provided by the major ITSM vendors, tools specific for corporate social media such as Yammer, collaboration tools like Microsoft SharePoint and IBM's Lotus Connections, and public sites like Facebook and Twitter. Here were the poll results:
The next topic was focused on Mobile devices and Cloud Computing. For example, do companies store data in public cloud, or plan to in the future, for mobile devices?
One third of the attendees allow employees to bring their own tablet to work with full IT support. Only 18 percent allow employees to bring their own PC or laptop. Over 40 percent felt that their IT department was not yet ready to support smartphones.
What are the main drivers to adopt private cloud? Some are deploying private clouds as a way to defend their IT jobs from going to the public cloud. Here were the poll results:
What problems are companies trying to solve with cloud computing? Here were the poll results:
A majority of attendees that use VMware are exploring LInux KVM, such as Red Hat Enterprise Virtualization (RHEV) or Microsfot Hyper-V. What storage protocol are attendees using for their server virtualization? Here were the poll results:
The next topic was the process for IT service management. The top three were ITIL, CMMI and DevOps, with the majority using ITIL or ITIL in combination with something else. These are needed for release management, change management, performance management, capacity management and incident management. How collaborative is the relationship between IT operations and application development? Here were the poll results:
How well does IT operations contribute to business innovation? This year 38 percent were satisfied, and 33 percent unsatisfied. This was a big improvement over last year, that found 19 percent satisfied, 64 percent unsatisfied.
Building a Private Storage Cloud: Is It a Science Experiment?
While everyone understands the benefits of private and public cloud computing, there seems to be hesitation about hosted cloud storage. Some people have already adopted some form of cloud storage, and other plan to within 12 months. Here were the poll results:
The top three reasons for considering public cloud storage was to adopt lower-cost storage tier, to benefit from off-site storage, and staff constraints. The top concerns were security and performance.
The IT department will need to start thinking like a cloud provider, and perhaps adopt a hybrid cloud approach. What IT equipment can be re-used? What will the new IT operations look like in a Cloud environment? What were the primary use cases for cloud storage? Here were the poll results:
In addition to the major cloud providers (IBM, Amazon, etc.) there are a variety of new cloud storage startups to address these business needs.
So that wraps up my coverage of this conference. In addition to attending great keynote and breakout sessions, I was able to have great one-on-one discussions with clients at the Solution Showcase booth, during breaks and at meals. IBM's focus on Big Data, Workload-optimized Systems, and Cloud seems to resonate well with the analysts and attendees. I want to give special thinks to Lynda, Dana, Peggy, Hugo, David, Rick, Cris, Richard, Denise, Chloe, and all my colleagues, friends and family from Arizona for their support!
Continuing my coverage of the 30th annual [Data Center Conference]. here is a recap of Wednesday breakout sessions.
Aging Data: The Challenges of Long-Term Data Retention
The analyst defined "aging data" to be any data that is older than 90 days. A quick poll of the audience showed the what type of data was the biggest challenge:
In addition to aging data, the analyst used the term "vintage" to refer to aging data that you might actually need in the future, and "digital waste" being data you have no use for. She also defined "orphaned" data as data that has been archived but not actively owned or managed by anyone.
You need policies for retention, deletion, legal hold, and access. Most people forget to include access policies. How are people dealing with data and retention policies? Here were the poll results:
The analyst predicts that half of all applications running today will be retired by 2020. Tools like "IBM InfoSphere Optim" can help with application retirement by preserving both the data and metadata needed to make sense of the information after the application is no longer available. App retirement has a strong ROI.
Another problem is that there is data growth in unstructured data, but nobody is given the responsibility of "archivist" for this data, so it goes un-managed and becomes a "dumping ground". Long-term retention involves hardware, software and process working together. The reason that purpose-built archive hardware (such as IBM's Information Archive or EMC's Centera) was that companies failed to get the appropriate software and process to complete the solution.
Cloud computing will help. The analyst estimates that 40 percent of new email deployments will be done in the cloud, such as IBM LotusLive, Google Apps, and Microsoft Online365. This offloads the archive requirement to the public cloud provider.
A case study is University of Minnesota Supercomputing Institute that has three tiers for their storage: 136TB of fast storage for scratch space, 600TB of slower disk for project space, and 640 TB of tape for long-term retention.
What are people using today to hold their long-term retention data? Here were the poll results:
Bottom line is that retention of aging data is a business problem, techology problem, economic problem and 100-year problem.
A Case Study for Deploying a Unified 10G Ethernet Network
Brian Johnson from Intel presented the latest developments on 10Gb Ethernet. Case studies from Yahoo and NASA, both members of the [Open Data Center Alliance] found that upgrading from 1Gb to 10Gb Ethernet was more than just an improvement in speed. Other benefits include:
45 percent reduction in energy costs for Ethernet switching gear
80 percent fewer cables
15 percent lower costs
doubled bandwidth per server
Ruiping Sun, from Yahoo, found that 10Gb FCoE achieved 920 MB/sec, which was 15 percent faster than the 8Gb FCP they were using before.
IBM, Dell and other Intel-based servers support Single Root I/O Virtualization, or SR-IOV for short. NASA found that cloud-based HPC is feasible with SR-IOV. Using IBM General Parallel File System (GPFS) and 10Gb Ethernet were able to replace a previous environment based on 20 Gbps DDR Infiniband.
While some companies are still arguing over whether to implement a private cloud, an archive retention policy, or 10Gb Ethernet, other companies have shown great success moving forward!
Continuing my coverage of the 30th annual [Data Center Conference]. here is a recap of Wednesday morning sessions.
A Data Center Perspective on MegaVendors
The morning started with a keynote session. The analyst felt that the eight most strategic or disruptive companies in the past few decades were: IBM, HP, Cisco, SAP, Oracle, Apple and Google. Of these, he focused on the first three, which he termed the "Megavendors", presented in alphabetical order.
Cisco enjoys high-margins and a loyal customer base with Ethernet switch gear. Their new strategy to sell UP and ACROSS the stack moves them into lower-margin business like servers. Their strong agenda with NetApp is not in sync with their partnership with EMC. They recently had senior management turn-over.
HP enjoys a large customer base and is recognized for good design and manufacturing capabilities. Their challenges are mostly organizational, distracted by changes at the top and an untested and ever-changing vision, shifting gears and messages too often. Concerns over the Itanium have not helped them lately.
IBM defies simple description. One can easily recognize Cisco as an "Ethernet Switch" company, HP as a "Printer Company", Oracle as a "Database Company', but you can't say that IBM is an "XYZ" company, as it has re-invented itself successfully over its past 100 years, with a strong focus on client relationships. IBM enjoys high margins, sustainable cost structure, huge resources, a proficient sales team, and is recognized for its innovation with a strong IBM Research division. Their "Smarter Planet" vision has been effective in supporting their individual brands and unlock new opportuties. IBM's focus on growth markets takes advantage of their global reach.
His final advice was to look for "good enough" solutions that are "built for change" rather than "built to last".
Chris works in the Data Center Management and Optimization Services team. IBM owns and/or manages over 425 data centers, representing over 8 million square feet of floorspace. This includes managing 13 million desktops, and 325,000 x86 and UNIX server images, and 1,235 mainframes. IBM is able to pool resources and segment the complexity for flexible resource balancing.
Chris gave an example of a company that selected a Cloud Compute service provided on the East coast a Cloud Storage provider on the West coast, both for offering low rates, but was disappointed in the latency between the two.
Chris asked "How did 5 percent utilization on x86 servers ever become acceptable?" When IBM is brought in to manage a data center, it takes a "No Server Left Behind" approach to reduce risk and allow for a strong focus on end-user transition. Each server is evaluated for its current utilization:
Amazingly, many servers are unused. These are recycled properly.
1 to 19 percent
Workload is virtualized and moved to a new server.
20 to 39 percent
Use IBM's Active Energy Manager to monitor the server.
40 to 59 percent
Add more VMs to this virtualized server.
over 60 percent
Manage the workload balance on this server.
This approach allows IBM to achieve a 60 to 70 percent utilization average on x86 machines, with an ROI payback period of 6 to 18 months, and 2x-3x increase of servers-managed-per-FTE.
Storage is classified using Information Lifecycle Management (ILM) best practices, using automation with pre-defined data placement and movement policies. This allows only 5 percent of data to be on Tier-1, 15 percent on Tier-2, 15 percent on Tier-3, and 65 percent on Tier-4 storage.
Chris recommends adopting IT Service Management, and to shift away from one-off builds, stand-alone apps, and siloed cost management structures, and over to standardization and shared resources.
You may have heard of "Follow-the-sun" but have you heard of "Follow-the-moon"? Global companies often establish "follow-the-sun" for customer service, re-directing phone calls to be handled by people in countries during their respective daytime hours. In the same manner, server and storage virtualization allows workloads to be moved to data centers during night-time hours, following the moon, to take advantage of "free cooling" using outside air instead of computer room air conditioning (CRAC).
Since 2007, IBM has been able to double computer processing capability without increasing energy consumption or carbon gas emissions.
It's Wednesday, Day 3, and I can tell already that the attendees are suffering from "information overload'.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of more of the Tuesday afternoon sessions:
IBM CIOs and Storage
Barry Becker, IBM Manager of Global Strategic Outsourcing Enablement for Data Center Services, presented this session on Storage Infrastructure Optimization (SIO).
A bit of context might help. I started my career in DFHSM which moved data from disk to tape to reduce storage costs. Over the years, I wouuld visit clients, analyze their disk and tape environment, and provide a set of recommendations on how to run their operations better. In 2004, this was formalized into week-long "Information Lifecycle Management (ILM) Assessments", and I spent 18 months in the field training a group of folks on how to perform them. The IBM Global Technology Services team have taken a cross-brand approach, expanding this ILM approach to include evaluations of the application workloads and data types. These SIO studies take 3-4 weeks to complete.
Over the next decade, there will only be 50 percent more IT professionals than we have today, so new approaches will be needed for governance and automation to deal with the explosive growth of information.
SIO deals with both the demand and supply of data growth in five specific areas:
Data reclamation, rationalization and planning
Virtualization and tiering
Backup, business continuity and disaster recovery
Storage process and governance
Archive, Retention and Compliance
The process involves gathering data and interview business, financial and technical stakeholders like storage administrators and application owners. The interviews take less than one hour per person.
Over the past two years, the SIO team has uncovered disturbing trends. A big part of the problem is that 70 percent of data stored on disk has not been accessed in the past 90 days, and is unlikely to be accessed at all in the near future, so would probably be better to store on lower cost storage tiers.
Storage Resource Management (SRM) is also a mess, with over 85 percent of clients having serious reporting issues. Even rudimentary "Showback" systems to report back what every individual, group or department were using resulted in significant improvement.
Archive is not universally implemented mostly because retention requirements are often misunderstood. Barry attributed this to lack of collaboration between storage IT personnel, compliance officers, and application owners. A "service catalog" that identifies specific storage and data types can help address many of these concerns.
The results were impressive. Clients that follow SIO recommendations save on average 20 to 25 percent after one year, and 50 percent after three to five years. Implementing storage virtualization averaged 22 percent lower CAPEX costs. Those that implemented a "service catalog" saved on average $1.9 million US dollars. Internally, IBM's own operations have saved $13 million dollars implementing these recommendations over the past three years.
Reshaping Storage for Virtualization and Big Data
The two analysts presenting this topic acknowledged there is no downturn on the demand for storage. To address this, they recommend companies identify storage inefficiencies, develop better forecasting methodologies, implement ILM, and follow vendor management best practices during acquisition and outsourcing.
To deal with new challenges like virtualization and Big Data, companies must decide to keep, replace or supplement their SRM tools, and build a scalable infrastructure.
One suggestion to get upper management to accept new technologies like data deduplication, thin provisioning, and compression is to refer to them as "Green" technologies, as they help reduce energy costs as well. Thin provisioning can help drive up storage utilization to rates as high as you dare, typically 60 to 70 percent is what most people are comfortable with.
A poll of the audience found that top three initiatives for 2012 are to implement data deduplication, 10Gb Ethernet, and Solid-State drives (SSD).
The analysts explained that there are two different types of cloud storage. The first kind is storage "for" the cloud, used for cloud compute instances (aka Virtual Machines), such as Amazon EBS for EC2. The second kind is storage "as" the cloud, storage as a data service, such as Amazon S3, Azure Blob and AT&T Synaptic.
The analysts feel that cloud storage deployments will be mostly private clouds, bursting as needed to public cloud storage. This creates the need for a concept called "Cloud Storage Gateways" that manage this hybrid of some local storage and some remote storage. IBM's SONAS Active Cloud Engine provides long-distance caching in this manner. Other smaller startups include cTera, Nasuni, Panzura, Riverbed, StorSimple, and TwinStrata.
A variation of this are "storage gateways" for backup and archive providers as a staging area for data to be subsequently sent on to the remote location.
New projects like virtualization, Cloud computing and Big Data are giving companies a new opportunity to re-evaluate their strategies for storage, process and governance.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of some of the Tuesday afternoon sessions:
Brocade: Maximizing Your Cloud: How Data Centers Must Evolve
This was a session sponsored by Brocade to promote their concept of the "Ethernet Fabric". The first speaker, John McHugh, was from Brocade, and the second speaker was a client testimonial, Jamie Shepard, EVP for International Computerware, Inc.
John had an interesting take on today's network challenges. He feels that most LANs are organized for "North-South" traffic, referring to upload/downloads between clients and servers. However, the networks of tomorrow will need to focus on "East-West" traffic, referring to servers talking to other servers.
John was also opposed to integrated stacks that combine servers, storage and networking into a single appliance, as this prevents independent scaling of resources.
The Future of Backup is Not Backup
Primary data is growing at 40 to 60 percent compound annual growth rate (CAGR), but backup data is growing faster. Why? Because data that was not backed up before are now being backed up, including test data, development data, and mobile application data.
Backup costs are 19x more expensive than production software costs. There is an enormous gap in data protection because companies fail to factor this into their budgets. It is not uncommon for IT departments to use multiple backup tools, for example one tool for VMs, and another tool for servers, and a third product for desktops.
part of the problem is identifying who "buys" the backup software. The server team might focus on the operating systems supported. The storage team focuses on the disk and tape media supported. The application owners focus on the features and capabilities for backup that minimize impact to their application.
The analyst organized these issues into three "C's" of backup concerns: Cost, Capability and Complexity. Cost is not just the software license fee for the backup software, but the cost of backup media, courier fees, and transmisison bandwidth. Capability refers to the features and functions, and IT folks are tired of having to augment their backup solution with additional tools and scripts to compensate for lack of capability. Complexity refers to the challenges trying to get existing backup software to tackle new sources like Virtual Machines, Mobile apps, and so on.
Has everyone moved to a tape-less backup system? Polling results found that people are shifting back to tape, either in a tape-only environment, or to supplement their disk or disk-based virtual tape library (VTL). Here are the polling results:
The poll also showed the top three backup software vendors were Symantec, IBM and Commvault, which is consistent with marketshare. However, the analyst feels that by 2014, an estimated 30 percent of companies will change their backup softwar vendor out of frustration over cost, capability and/or complexity.
There are a lot new backup software products specific to dealing with Virtual Machines. Some are focused exclusively on VMware. When asked what tool people used to backup their VMs, the polling results showed the following. NOte that 20 percent for Other includes products from major vendors, like IBM Tivoli Storage Manager for Virtual Environments, as the analyst was more interested in the uptake of backup software from startups.
Some companies are considering Cloud Computing for backup. This is one area where having the cloud service provider at a distance is an actual advantage for added protection. A poll asking whether some or most data is backed up to the Cloud, either already today, or plans for the near future within the next 12 or 24 months, showed the following:
In addition to backup service providers, there are now several startups that offer file sharing, and some are adding "versioning" to this that can serve as an alternative to backup. These include DropBox, SugarSync, iCloud, SpiderOak and ShareFile.
The final topic was Snapshot and Disk Replication. These tend to be hardware-based, so they may not have options for versioning, scheduling, or application-aware capabilities normally associated with backup software. Space-efficient snapshots, which point unchanged data back to the original source, may not provide full data protection that disparate backup copies would provide. Here were polling results on whether snapshot/replication was used to augment or replace some or most of their backups:
Some of his observations and recommendations:
Maintenance is more expensive than acquisition cost. Don't focus on the tip of the iceberg. Some backup software is more efficient for bandwidth and media which will save tons of money in the long run.
Try to optimize what you have. He calls this the "Starbuck's effect". If you just need one coffee, then paying $4.50 for a cup makes sense. But if you need 100 coffees, you might be better off buying the beans.
Design backups to meet service level agreements (SLAs). In the past, backup was treated as one-size-fits-all, but today you can now focus on a workload by workload basis.
Be conservative in adopting new technologies until you have your backup procedures in place to handle data protection.
Backup is for operational recovery, not long-term retention of data. A poll showed two-thirds of the audience kept backup versions for longer than 60 days! Re-evaluate how long you keep backups, and how many versions you keep. If you need long-term retention, use archive process instead.
Recovery testing is a dying art. Practice recovery procedures so that you can do it safely and correctly when it matters most.
The analyst had a series of awesome pictures of large structures, the pyramids of Giza, the Chrysler building, and so on, and how they would look without their foundations in place. Backup is a foundation and should be treated as such in all IT planning purposes.
IT is evolving, but some basic needs like networking and backup procedures don't change. As companies re-evaluate their IT operations for Big Data, Cloud Computing and other new technologies, it is best to remember that some basic needs must be met as part of those evaluations.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Tuesday morning sessions:
Wells Fargo: Data Center Lessons Learned from the Wachovia Acquisition
This was the next in their "Mastermind Interview" series. The analyst interviewed Scott Dillon, EVP and Head of Technology Infrastructure Services for Wells Fargo bank. Some 13 years ago, Wells Fargo merged with Norwest, and three years ago, Wells Fargo merged again, this time with Wachovia bank. Today, the new merged Wells Fargo manages 1.2 Trillion USD in assets, some 12,000 ATMs, and 9,000 branch offices within two miles of 50 percent of the US population.
On the technical side, Scott's team has to deal with 10,000 IT changes per month, spanning 85 discrete businesses that Wells Fargo is involved in. To help drive the consolidation, they formed a culture group called "One Wells Fargo".
Often, Wells Fargo and Wachovia used different applications for the same function. The consolidation team took the A-or-B-but-not-C approach, which means they would either choose the existing application that Wells Fargo was already using (A), or the one that Wachovia was already using (B), but not look for a replacement (C). They also wanted to avoid re-platforming any apps during the merger. This simplified the process of developing target operating models (TOMs).
Before each application cut-over, the consolidation team did dry-run, dress rehearsals and walkthroughs over the phone to ensure smooth success. They wanted a Wachovia account holder to be able to walk into the bank on one day, and then come back the next day as a Wells Fargo account holder, into the same branch office but now with Wells Fargo signage, with minimal disruption.
Wells Fargo also adopted a test-to-learn approach of choosing small test markets to see how well the transition would work before tackling larger, more complicated markets. For example, they started in Colorado, where Wells Fargo has a huge presence, but Wachovia had a small presence.
This was first and foremost a business merger, not just an IT merger. Each decision to 6-18 months to act on, and the IT team spent the last three years working every weekend to make this a reality.
A Satirical Look at Business and Technology
Comedian Bob Hirschfeld presented a light-hearted look at the IT industry. Bob actually attended sessions on Monday at this conference so his satire was exceptionally hard-hitting. He took jabs at the latest IT job requirements, padding on light poles, IBM Watson, social media's impact on dictators, various industry acronyms, virtualization, the various reasons why printer ink is so expensive, and the evil masterminds behind Powerpoint.
Storing Big Data takes a Village
Two analysts co-presented this session on the 12 dimensions of information management that revolve around the volume, variety and velocity of "Big Data".
In the past, it took a while to gather data, and a while to process the data, so annual, quarterly and monthly reports were common. Today, with high-velocity streams like Twitter, especially during cultural events or natural disasters, data is produced and analyzed quickly. It is important to sort the steady-state from the anomalies.
Myth 1: All data fits nicely into relational databases. The analysts feel the concept of putting everything into one big data base is dead. Some data sets are so complicated that traditional database joins would cause smoke to come out of the sides of the servers. Instead, new technologies have emerged, including NoSQL, Cassandra, Hadoop, Columnar databases, and In-memory databases. XML has helped to bring together disparate data formats.
Companies need to adapt to this new reality of Business Analytics. Here is a poll of the audience on how many are in what stage of adaptation:
Myth 2: Everyone will do Big Data with commodity hardware. Businesses want commmercial offerings that don't fail every day. (For example, instead of using open-source Hadoop, consider IBM's [InfoSphere BigInsights] commercial product based on Hadoop designed for the Enterprise).
Myth 3: Big Data is too big for backup. Certainly, traditional full-plus-incremental approaches fail to scale, but that is not the only option you have. Consider disk replication, snapshots, and integrated disk-and-tape blended solutions that adopt a more progressive backup methodology.
Capacity forecasting can be difficult with Big Data. Scale-out NAS systems, including IBM SONAS and the various me-too competitive offerings, were originally focused on High Performance Computing (HPC) and the Media & Entertainment (M&E) industries, are now ready for prime-time and appropriate for other use cases.
It's like the game of Clue, but instead of Professor Plum with the candlestick in the library, it was Chuck with the Cluster in the Closet. To avoid shadow IT creating huge Hadoop Clusters in your closets, encourage the use of Cloud Computing for "sandbox" projects. IBM, Amazon and others offer hosted MapReduce engines for this purpose.
What type of storage do you plan to use for Big Data? The top five, weighted from a list during a poll of the audience were: (78) traditional disk arrays, (71) Scale-out NAS, (46) pre-configured appliances, (30) Hadoop clusters, and (23) Cloud Storage.
Big Data is about doing things differently. Do your employees understand analytical techniques? Your company may need to start thinking about policies for capturing Big Data, storing it correctly, and analyzing it for insights and patterns needed to stay competitive.
It was good to mix reality with a bit of humor. Some of these conference attendees take themselves too seriously, and it is good to be reminded that IT is just part of the overall business operation.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Monday afternoon sessions:
IBM Watson and your Data Center
Steve Sams, IBM VP of Site and Facilities Services, cleverly used IBM Watson as a way to explain how analytics can be used to help manage your data center. Sadly, most of the people at my table missed the connection between IBM Watson and Analytics. How does answering a single trivia question in under three seconds relate to the ongoing operations of a data center? If you were similarly confused, take a peak at my series of IBM Watson blog posts:
The analyst who presented this topic was probably the fastest-speaking Texan I have met. He covered various aspects of Cloud Computing that people need to consider. Why hasn't Cloud taken off sooner? The analyst feels that Cloud Computing wasn't ready for us, and we weren't ready for Cloud Computing. The fundamentals of Cloud Computing have not changed, but we as a society have. Now that many end users are comfortable consuming public cloud resources, from Facebook to Twitter to Gmail, they are beginning to ask for similar from their corporate IT.
Legal issues - see this hour-long video, [Cloud Law & Order], which discusses legal issues related to Cloud Computing.
Employee staffing - need to re-tool and re-train IT employees to start thinking of their IT as a service provider internally.
Hybrid Cloud - rather than struggle choosing between private and public cloud methodologies, consider a combination of both.
University of Rochester Medical Center (URMC) Cracks Code on Data Growth
Often times, the hour is split, 30 minutes of the sponsor talking about various products, followed by 30 minutes of the client giving a user experience. Instead, I decided to let the client speak for 45 minutes, and then I moderated the Q&A for the remaining 15 minutes. This revised format seemed to be well-received!
University of Rochester is in New York, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick back in May, when he presented at the IBM [Storage Innovation Executive Summit] in New York City.
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for continuous operations and high availability, while controlling storage growth and costs.
The Q&A was lively, focusing on how his team manages 1PB of disk storage with just four storage administrators, his choice of a "Vendor Neutral Archive" (VNA), and his experiences with integration.
This was a great afternoon, and I was glad to get all my speaking gigs done early in the week. I would like to thank Rick Haverty of URMC for doing a great job presenting this afternoon!
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the other Monday morning keynote sessions:
Driving Innovation to Achieve Dramatic Improvements
What is Innovation? It is a process that starts with one or more ideas, that results in change, that creates value. Easier said than done!
Innovation drives business growth. The analyst indicated that the IT infrastructure can either be in the way to impede business growth, neutral to enable growth, or contributing to business growth. Companies often find downtime as an inhibitor to business growth. The analyst gave these typical numbers.
Unplanned downtime (hours per year)
Planned Downtime (hours per year)
A big inhibitor to change is "cultural inertia", which states that the way things are prevent what they could be. Change requires both rewards and measures. Employees are often uncomfortable with change. Motivation should be with carrots not sticks.
(I often joke that the only people who are comfortable with change are babies with soiled diapers and prisoners on death row!)
The impedence to change is further amplified by leadership because what got them into their positions was their history of success, and often leaders perpetuate what worked for them in the past.
"There is nothing so useless as doing efficiently that which should not be done at all."
--- Peter Drucker
Nothing lasts forever, and companies should not try to avoid the inevitable. Innovators need to see themselves as change agents. the analyst feels that less than 10 percent of IT will adopt innovation to enact dramatic change. The analyst took a poll of the audience asking: Why isn't your IT Infrastructure and Operations more innovative? Over 800 attendees responded. Here were the results:
The analyst suggests treating Innovation like a team sport, with small 2-5 person teams. Search for breakthrough opportunities by setting audacious goals to inspire innovative thinking. What approach are most people doing today? Here are some polling results:
The analyst suggest it is more important to establish a culture of innovation first, and process second. Skunkworks projects are back in favor. IT folks should avoid the worship of so-called "best practices" as a reason to avoid change in trying something different. To think "outside-the-box" you need to get outside the box, or office, or cubicle, or wherever you work that prevents you from interacting with your internal or external customers. Customers can bring great insights on new approaches to take.
One new approach, born in the Cloud and now coming to the Enterprise is the concept of [DevOps], which consists of promoting collaboration between the "Appplication Development" half of IT, with the "Operations" half. If you never had heard of DevOps before, you are not alone, most of the attendees at this conference hadn't either. Here are the poll results:
Some companies have instituted a "Fresh Eyes" program, asking new-hires and early-tenure employees questions like: What surprised you the most when you joined the company? Was there anything that didn't make sense to you? Do you have any ideas to improve the way we do things?
"In a time of crisis we all have the potential to morph up to a new level and do things we never thought possible"
– Stuart Wilde
Why wait for a crisis?
Facebook: Efficient Infrastructure at a Massive Scale
Frank Frankovsky, the Director of Hardware and Design and Supply Chain at Facebook, was sitting right next to me in the audience. I didn't know this until it was his turn to speak, and he jumps up and walks to the stage! For those who live under a rock and/or are over 40 years old, Facebook is a social media site that allows people to maintain personal profiles, share photos, news and messages, play games, and create groups to organize events. They now support over 800 million accounts, a healthy percentage of the 1.9 billion people on the internet today.
Started in 2004, Facebook was originally hosted on standard server and storage hardware in colocation facilities. Facebook saved 38 percent costs by bringing their operations in-house, building their own servers from parts, and using no third-party software. Facebook has the advantage of owning their entire software stack, leveraging open source as much as possible. They even re-wrote their own PHP compiler, which they pronounce "Hip-Hop", short for high-performance-PHP.
Facebook can stand up a new data center in less than 10 months, from breaking ground to serving users. Most of Facebook's data centers sport a PUE less than 1.5, but their newest one in Prineville, Oregon is down to an amazing 1.07 level for a 7.5 Megawatt facility! How did they do it? Here are a few of their tricks:
Use Scale-Out architecture. Having lots of small servers, scattered in various data centers, allows them to survive a server failure, as well as having the luxury to shut down a datacenter when needed for maintenance reasons.
Free Cooling. Instead of air-conditioning, they pump in cold air from the outside, and send the heated exhaust back outdoors. Frank does not believe servers should be treated like humans, so their data centers run uncomfortably hot. The 50-year climate data is used to determine data center locations that have the optimal "free cooling" opportunities.
Eliminate UPS and PDU energy losses. Rather than running 480 VAC power through UPS that represent a 6 to 12 percent loss, and then PDU that introduce another 3 percent loss getting down to 208 or 120 VAC, Frank's team builds servers that feed direclty off the 480 VAC from the power company. For backup power, they use 48VDC batteries. One set of batteries can backup six racks of servers.
Target 6 to 8 KW per rack. Low-density racks are easier to keep cool.
Build their own IT equipment. Rather than buying commercially-available servers, Frank's team builds 1.5 U servers based on Intel "Westmere" chipset. 1.5U allows for larger fan radius than standard 1U pizza box format. (IBM's iDataPlex uses 2U fans for the same reason!) Facebook has a "Vanity free" design philosophy, so no fancy plastic bezels. In most cases, the covers are left off. Most (65 percent) of their servers are web front-ends. They plan new IT equipment based on Intel's "Sandy Bridge" chipset.
Use SATA drives. They buy the largest SATA drives available, directly from manufacturers, in direct-attach storage (DAS) in their servers. Data is organized in a Hadoop cluster, and they have developed their own internal "Haystack" for photo storage. Despite the floods in Thailand, Facebook has secured all the SATA disk they plan to buy for 2012 from their suppliers.
Use Solid-State drives. Their Database tier uses 100 percent Solid-State drives.
Frank is also a founder for the [Open Compute Project], which takes an "Open source" approach to IT hardware.
Facebook does not bother with hypervisors. Instead, they have adapted their own software to make full use of the CPU natively. This eliminates the "I/O Tax" penalty associated with VMware and other hypervisors.
Of course, not everyone owns their entire software stack, and can build their own servers! It was nice to hear how a company without such limitations can innovate to their advantage.
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony]. IBM is a Global Partner and Platinum Sponsor for this event. Here is a recap of some of the Monday morning keynote sessions:
Welcome and Introduction
Monday morning kicked off with a welcome introduction from the conference coordinators. This is the highest attendance for this conference in its 30 year history, with 60 percent of the attending for their first time, and 18 percent only once before. This is the fourth time I am attending. Half of the attendees represent corporations with 20,000 employees or more, the other half from smaller companies and government agencies. The top five industries represented are financial services, public sector, healthcare, manufacturing, and energy.
This conference uses a clever "interactive polling" where hand-held devices can be used to select choices, and results of over 800 voters are presented immediately on the big screen.
For IT budgets, 42 percent plan to increase next year, 32 percent flat, and 26 percent lower, which are similar to the numbers last year. Of nine different IT challenges, the top three were managing storage growth, power/cooling issues, and adopting a Cloud strategy.
Top 10 Trends and how they will impact Data Center IT
The analyst presented top 10 business, technology and societal trends that will impact IT. He added a last-minute eleventh issue that he felt will impact everyone in 2012:
Consumerization and the Tablet. Back in 1997, a GB of flash memory cost $7,992 US dollars, and today that same GB costs only 25 cents. Employees are bringing their own devices to the workplace, and expecting IT support.
Infinite Data Center. You may never have to expand your floorspace again. Improvements in server and storage density can allow you to continually upgrade in place.
Energy Management. Data centers consume 100x more energy than the offices they support. The cost of energy is on part with IT equipment. Energy management is becoming an enterprise-wide discipline. A key performance indicator (KPI) can be "compute per kW" or "compute per Square foot".
Context Awareness. There are hundreds of thousands of apps for Android-based smart phones and iPhones. Context awareness allows an app to help business travelers in airports know what restaurants are nearby, their flight status, and alternate flights available, based entirely on their location.
Hybrid Clouds. By 2013, over 60 percent of cloud adoption will be to redeploy existing apps like email. Some 80 percent of cloud initiatives will be private or hybrid configurations. Customers want "good enough" technology, and thus Cloud will be mostly an augmentation strategy.
Fabric Computing. The opposite of fully-integrated stacks is the notion of having compute, memory and storage joined together via an interconnect fabric with software to manage the entire environment.
IT Complexity. Robert Glass's Law states that for every 25 percent increase in functionality, there is a 100 percent increase in complexity. See Roger Session's whitepaper [The IT Complexity Crisis: Danger and Opportunity] for more on this.
Patterns and Analytics. Big data and business analytics is a key platform. This is expected to grow 60 percent CAGR.
Impact of Virtualization. Virtualizing your environment should be considered a continuous process, not a one-time project. Many companies are running x86 servers at less than 55 percent, which the speaker considers under-utilized. Virtual Desktop Infrastructure (VDI) is a trade-off, may cost more but have other business benefits to consider. The problem is that many IT shops are organized vertially (a server team, storage team, network team) but problems surface horizontally, and there is no "ownership" for the resolution. Some use "tiger teams" to address this. Companies should reward lateral thinking.
Social Media. Of the ommunications on cell phones by college students, 98.4 percent are text messages, and only 1.6 percent voice phone calls. People search Google for "what was", but they search Twitter for "what is". Most of the growth on Twitter are in the 39-52 year-old demographic. The analyst felt that if your company is blocking or restricting access to facebook, twitter, youtube or other social networking sites, then shame on you. I agree!
Flooding in Thailand. Over two million square feet of HDD production space were flooded, and this will impact HDD prices for 2012. Already, a 2TB drive that was selling for $79 at local store is now selling for $190.
How To Get Your CFO's Support For Strategy and Funding
In the first of a series of "mastermind interviews", the analyst interviewed their own CFO Chris Lafond. Ultimately, it is about business results. They have grown annual 15-20 percent, from 250 million in 2003 to 1.3 billion US dollars in 2011 for annual revenue, 4600 employees, doing business in 85 countries. The company is focused on three business areas: Research, Consulting, and Events like this one. Chris does not approve 3-5 year projects, and instead requests projects be broken up into year-long phases. ROI can be very misleading, and he asks instead for benefits and contributions to initiatives.
It is important to keep the horse in front of the cart. Accounting departments should not drive business decisions. For example, companies should not move to the public cloud just so that the accounting department can shift from CAPex to OPex. Try to depreciate as soon as possible. Likewise, green technologies and social responsibility are factors, but not drivers of business decisions. Acquisitions are a natural evolution of the market, so risk mitigation strategies should be in place in case your vendor of choice is acquired by someone you don't like.
For BC/DR planning, the analyst has a single Data Center approach, but Chris indicated that IT is looking to expand this. Their single datacenter for one part of their business was in Florida, and the other in Massachusetts, and both impacted by Hurricanes or Earthquakes recently.
The "lightning round" asked Chris his thoughts, either thumbs up, thumbs down, or neutral, on single ideas or concepts. I liked this part of the interview!
Chargeback? Thumbs down. He doesn't feel you should have internal fighting over charge rates. He prefers showback instead.
BYO Device with stipend? Thumbs down, but inevitable. Giving people a chunk of money to buy their own laptop, smart phone or tablet of choice may wreak havoc on the IT department for support and service.
Telepresence? Thumbs down. Cool, but very expensive. I don't think people are prepared to exploit the benefits of this.
Corporate apps on public "app stores"? Thumbs down. Concerns over security and integration is main issue.
Access to Social Networks? Thumbs up. This is how employees communicate and collaborate. Don't stifle them doing the right things just because you are afraid they might waste 20 minutes on Facebook per day.
Your IT budget? It's up slightly 1-5 percent for 2012.
Cloud? Promising, some challenges related to integration and security.
Chris finished up with a story about an application team that indicated that they would need to make 100 customizations to an off-the-shelf general ledger financial application. Chris and the other executives asked to be presented each and every customization, and he was able to eliminate most of them.
Positive comments I heard from the audience was that these keynotes had real "meat" to them, and not just full of cliches and platitudes that is common for keynote sessions. I would have to agree.
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony].
Once again, I will be working the IBM Exhibition Booth of the Solution Showcase, attending keynote and break-out sessions, and meeting with clients and analysts. Today is mostly setting up the booth, getting my registration badge and materials, an orientation meeting for first-timers, and finish off the evening with a networking event to get the party started!
Traffic to and from the hotel was a mess today because of the [Las Vegas Strip at Night Rock-n-Roll Marathon]. The entire Las Vegas Boulevard was blocked off from 2pm to 11pm, causing taxis some headaches getting to and from each hotel. This marathon included a "Stiletto Dash" where women had to run in shoes that had at least three inch heels! (Only in Las Vegas!)
The conference is organized into 8 tracks:
Navigating the Journey to Cloud-Delivered Services
Achieving and Maintaining IT Operational Excellence
Modernizing Your Storage Strategy to Keep Pace with Burgeoning Demand
Ensuring Your Business Continuity Management Plan Reflects Today's Realities and Tomorrow's Challenges
Virtualization: Moving at Light Speed While Leveraging Your Existing Investments
The Future of Servers and Operating Systems
Data Center Modernization: Staying Agile in Chaotic Times
Pervasive Mobility: What Infrastructure and Operations Needs to Know Now
I am glad to see that storage got its own track this year! If you are attending the conference, here are the sessions that IBM is featuring for Monday:
IBM: Watson and Your Data Center
This is a lunch-time talk. Steve Sams, IBM VP of Sites and Facilities, will explain how to leverage Watson-like analytic approaches to provide flexible, cost-effective data center solutions. Analytics can be used to better align IT to the business needs, optimize server, storage and network utilization and improve data center design.
IBM: University of Rochester Medical Center cracks the code on data growth
Rick Haverty, Director of Infrastructure for University of Rochester Medical Center (URMC), will discuss how his team built a storage strategy that transformed their environment to bring savings right to their bottom line without sacrificing the speed, criticality and performance requirements of their imaging and EMR systems. I will be there to introduce Rick at the beginning, and then moderate the Q&A after the talk.
Solution Showcase Reception
The Solution Showcase opens up Monday night with a reception, serving food and drinks. Look for the IBM Portable Mobile Data Center (PMDC), the big trailer on the show floor. We also have an exhibit booth, across from the PMDC, to ask questions and talk with various IBM experts. You can look for me and the other experts wearing white lab coats!
Next week, I will be in Las Vegas for the 30th annual [Data Center Conference]. This is the fourth year attending this. For a bit of nostalgia, check out my blog posts from the [2008 event] and the [2009 event].
Back in October, Daryl Pereira asked me for an interview about my blog. I get a lot of these requests, but this one was different. Daryl is on the IBM DeveloperWorks team, and he was going to interview me to for the "Great Mind Challenge". This is a fun competition for a group of about 100 college students from San Jose State University to get them to learn blogging best practices and techniques.
This was the one post that put me into the #1 position, with over 70,000 hits so far and counting, and that does not include all the people who read my blog through feed readers or the various cross-postings on IBM Storage Community and IBM Virtual Briefing Center.
This blog post was part of a series on IBM Watson, the computer that beat two humans on the "Jeapoardy!" television game show. Having worked closely with the IBM Research scientists to understand how IBM Watson worked so that I could blog about it, I thought a good way for readers to appreciate how it was put together was to explain how to assemble a scaled-down version. My inspiration was an article by John Pultorak that explained [how to build your own Apollo Guidance Computer (AGC) in your basement].
The blog post series proved to be a big hit. IBM Watson helps to demonstrate many modern computer techniques, including business analytics of Big Data, Cloud Computing, and parallel programming techniques such as Hadoop. Showing that a "Watson Jr." could be built in your basement helped to emphasize that IBM Watson was made from hardware and software that are generally available today.
I am very proud of this blog post. I worked with Moshe Yanai and the rest of the XIV team to be completely accurate and correct to set the right level of expectations. So many false statements and FUD had been thrown out about what would happen if a double drive failure happened during the short 30 minute window of opportunity, and it turns out that in most cases, no data is lost, and in all other cases, the lost data can be easily identified and restored. In most cases, this will be less recovery required than a double drive failure on a traditional RAID-5 disk array.
It was also an opportunity to try out Animoto to create a short and simple video. Normally, when marketing needs a video made, it will cost 25,000 dollars USD or more, and take weeks to produce. I was able to get this video done in just a few hours with no out-of-pocket expenses.
After this post, nearly all FUD in the blogosphere about double drive failures disappeared. More importantly, the XIV sales that quarter (2Q2010) was substantially better than the prior quarter. Many XIV sales reps credit this blog post for that huge bump in XIV sales! I guess this could be the Tony Pearson equivalent of the [Colbert Bump].
In 2009 and 2010, I was the third most influential blogger on IBM's Developerworks, and now in 2011, I have risen to number one position! Internally, we call this "Winning the Devy" (like an Emmy, but for DeveloperWorks bloggers). I would like to thank all my readers for continuing to share in the conversation!
Well, it's Tuesday again, and you know what that means!
This Thursday is the Thanksgiving holiday here in the United States, so instead of announcing IBM products, I wanted to announce the general availability of my latest book, [Inside System Storage: Volume III].
This book includes blog posts from May 2008 to March 2009, along with the ever popular behind-the-scenes commentary on what was going on during IBM's launch of the Information Infrastructure initiative.
Do you know someone who celebrates Chanukah, Christmas, Kwanza, or the Winter Solstice, and have a hard time finding the right gift?
Do you know a client or IBM Business Partner that would appreciate a nominally-priced gift to thank them for their business?
Do you know someone newly hired into IBM or another IT company that could benefit from behind-the-scenes insight and commentary?
As with the other two volumes, Inside System Storage: Volume III is available in your choice of paperback, hardcover, and eBook (Adobe PDF) format.
In the spirit of Thanksgiving, I would like to thank my editor, Susan Pollard, who put in the extra effort, working evenings and weekends, to get this book done in time for the upcoming holiday season. For those outside the United States, there is an American tradition to shop in brick-and-mortar stores on Black Friday (the day after Thanksgiving) and to shop on-line for books like mine on Cyber Monday (the Monday after Thanksgiving).
I would also like to thank my publisher, Lulu.com, for upgrading me to "Spotlight" level, so now I have a spotlight page titled [Books Written by Tony Pearson], making it easy for you to order any of my books in various formats.
And last, but not least, I would like to thank all my friends and family that were supportive these past few difficult months while I was putting this book together.
Next month, I will be in Las Vegas, Dec 4-8, speaking at Gartner's [Data Center Conference]. If you order a book today, and bring it with you to the IBM booth at the Solution Expo, I can sign it for you!
IBM Tivoli Storage Productivity Center v4.2.2 Overview and Update
This was an updated version of the presentation I gave last July in Orlando, Florida (see my post [IBM Storage University - Day 1]). Since it might have been awhile since the Australian audience had heard about the latest and greatest for Tivoli Storage Productivity Center, I decided to cover the enhancements of 4.2.0, 4.2.1 and 4.2.1 combined.
IBM Tivoli Storage Productivity Center is an important part of IBM's "Storage Hypervisor" solution, combining a single pane of glass for management with non-disruptive storage virtualization with SVC and Storwize V7000.
IBM Storwize V7000 and SVC integration with VMware
Alexi Giral from IBM Sydney presented this session on how Storwize V7000 and SVC serve as the "Storage Hypervisor" for VMware server virtualization environments. The focus was on the FCP and iSCSI block-only access modes of these devices, although one could use IBM Storwize V7000 Unified to provide NFS file-level access to VMware. Alexi covered both VMware Vsphere v4 and v5, as there are a few differences.
IBM Storwize V7000 and SVC supports thin provisioning, VMware's VAAI interface, VMware's Site Recovery Manager, and provides a storage management plug-in to Vmware's vCenter. The SVC has extended the distance for split-cluster configurations that support VMware's vMotion live partition mobility and High Availiability (HA) up to 300km using active DWDM.
Tape Storage Reinvented: What's New and Exciting in the Tape World?
Special thanks to Jim Fisher and Jim Karp for providing me this presentation, videos and supporting materials for me to present this session. I gave this as the first break-out session on Tuesday, and then repeated as the last break-out session on Thursday. Several of the attendees in the audience mocked my title, with taunts like "What could be NEW or EXCITING about tape?" I covered four key areas:
The new TS1140 tape drive, including the corresponding model-JC tape that holds 4TB native (12 TB compressed!).
The enhanced TS3500 with the Tape Library Connector Shuttle. I had a video that shows how tapes can be sent from one TS3500 tape library string to another.
The new Linear Tape File System (LTFS), both the single drive edition and the library edition
The new 3592-C07 FICON controller for our mainframe clients
By the end of the session, the folks that taunted me were honestly impressed that they learned a few things, and had not realized so much has been developed recently in the world of tape.
Since Clod Barrera introduced IBM's Smarter Computing initiative during yesterday's keynote session, I took it to the next lower level, with a presentation on how IBM's Storage Strategy aligns with the Smarter Computing approach.
Deduplication -- It's Not Magic, It's Math!
Local IBMer Paul Rizio presented this high-level session on the concepts of data deduplication, and how it is implemented in IBM's N series, TSM and ProtecTIER virtual tape libraries. I first met Paul earlier this year when we were both instructors at Top Gun classes we held in Auckland, New Zealand and Sydney, Australia.
IBM Information Archive for files, email and eDiscovery
This was a reprise of my presentation that I gave last July in Orlando, Florida (see my blog post [IBM Storage University - Day 1]). I explained the differences between backup and archive, the differences between Tivoli Storage Manager and System Storage Archive Manager, and the Information Archive (IA) The Information Archive for files, email and eDiscovery bundle combines IA hardware with content collectors for files and email, eDiscovery analyzer and eDiscovery manager software.
What are Industry Consultants saying about IBM Storage?
Vic Peltz, from our IBM Almaden Research Center, presented this lively presentation on how IT industry analysts gather their information and structure their findings into various models. For many in the audience, this would be their first exposure to concepts like a "Magic Quadrant", "MarketScope" and the various stages of the "Hype Cycle".
IBM SONAS and the Smart Business Storage Cloud
The title of this session just rolls off my tongue, similar to "James and the Giant Peach" or "Harold and the Purple Crayon". I had presented this back in July (see my blog post [IBM Storage University - Cloud Storage]). This time, I had updated the materials to reflect the new SONAS R1.3 release, and the new IBM SmartCloud offerings announced last month.
Of course the big news is that U.S. President Barack Obama is here in Australia, with a stop in Canberra (not far from Melbourne), followed by a stop in Darwin on the north side of this country. This is his first official visit to Australia as president.
Continuing my coverage of the [IBM System x and System Storage Technical Symposium], I thought I would start with some photos. I took these with cell phone, and without realizing how much it would cost, uploaded them to Flickr at international data roaming rates. Oops!
Here are some of the banners used at the conference. Each break-out session room was outfitted with a "Presentation Briefcase" that had everything a speaker might need, including power plug adapters and dry-erase markers for the whiteboard. What a clever idea!
Here is a recap of the last and final day 3:
Understanding IBM's Storage Encryption Options
Special thanks to Jack Arnold for providing me his deck for this presentation. I presented IBM's leadership in encryption standards, including the [OASIS Key Management Interoperability Protocol] that allows many software and hardware vendors to interoperate. IBM offers the IBM Tivoli Key Lifecycle Manager (TKLM v2) for Windows, Linux, AIX and Solaris operating systems, and the IBM Security Key Lifecycle Manager (v1.1) for z/OS.
Encrypting data at rest can be done several ways, by the application at the host server, in a SAN-based switch, or at the storage system itself. I presented how IBM Tivoli Storage Manager, the IBM SAN32B-E4 SAN switch, and various disk and tape devices accomplish this level of protection.
NAS @ IBM
Rich Swain, IBM Field Technical Sales Specialist for NAS solutions, provided an overview of IBM's NAS strategy and the three products: Scale-Out Network Attached Storage (SONAS), Storwize V7000 Unified, and N series.
IBM System Networking Convergence CEE/DCB/FCoE
Mike Easterly, IBM Global Field Marketing Manager for IBM System Networking, presented on Network convergence. He wants to emphasize that "Convergence is not just FCoE!" rather it is bringing together FCoE with iSCSI, CIFS, NFS and other Ethernet-based protocols. In his view, "All roads lead to Ethernet!"
There are a lot new standards that didn't exist a few years ago, such as PCI-SIG's Single Root I/O Virtualization [SR-IOV], Virtual Ethernet Port Aggregator [VEPA], and [VN-Tag], Data Center Bridging [DCB], Layer-2 Multipath [L2MP], and my favorite: Transparent Interconnect of Lots of Links [TRILL].
Last year, IBM acquired Blade Network Technologies (BNT), which was the company that made IBM BladeCenter's Advanced Management Module (AMM) and BladeCenter Open Fabric Manager (BOFM). BNT also makes Ethernet switches, so it has been merged with IBM's System Storage team, forming the IBM System Storage and Networking team. Most of today's 10GbE is either fiber optic, Direct Attach Copper (DAC) that supports up to 8.5 meter length cables, or 10GBASE-T which provides longer distances of twisted pair. IBM's DS3500 uses 10GBASE-T for its 10GbE iSCSI support.
Last month, IBM announced 40GbE! I missed that one. The IT industry also expects to deliver 100GbE by 2013. For now, these will be used as up-links between other switches, as most servers don't have the capacity to pump this much data through their buses. With 40GbE and 100GbE, it would be hard to ignore Ethernet as the common network standard to drive convergence.
Fibre Channel, such as FCP and FICON, are still the dominant storage networking technology, but this is expected to peak around 2013 and start declining thereafter in favor of iSCSI, NAS and FCoE technologies. Already the enhancements like "Priority-based Flow Control" made to Ethernet to support FCoE have also helped out iSCSI and NAS deployments as well.
The iSCSI protocol is being used with Microsoft Exchange, PXE Boot, Server virtualization hypervisors like VMware and Hyper-V, as well as large Database and OLTP. IBM's SVC, Storwize V7000, XIV, DS5000, DS3500 and N series all support iSCSI.
IBM's [RackSwitch] family of products can help offload traffic at $500 per port, compared to traditional $2000 per port for IBM SAN32B or Cisco Nexus5000 converged top-of-rack switches.
IBM's System Networking strategy has two parts. For Ethernet, offer its own IBM System Networking product line as well as continue its partnership with Juniper Networks. For Fibre Channel and FCoE, continue strategic partnerships with Brocade and Cisco. IBM will lead the industry, help drive open standards to adopt Converged Enhanced Ethernet (CEE), provide flexibility and validate data center networking solutions that work end-to-end.
Special thanks to Anthony Vandewerdt, who sent me his version of this presentation that he planned to present in Australia next week. I "smartened it up" (or whatever the appropriate phrase is the opposite of "dumbed it down") for the technical audience.
Recovery procedures for single and double drive failures. A double drive failure on an XIV typically involves less recovery effort than traditional RAID5-based disk systems, and in many cases results in no data loss whatsoever. I provided details on this in my blog post [Double Drive Failure Debunked: XIV Two Years Later], so no need to repeat myself here.
Replacing the Automatic Transfer Switch (ATS) non-disruptively. To support either single-phase and triple-phase power sources, the XIV uses an ATS to take two independent power feeds, and distribute this out to the three Uninterruptible Power Supplies (UPS).
Built-in Migration capability to copy data off other disk systems over to the XIV.
Configuring Synchronous and Asynchronous mirroring using either the Fibre Channel or Internet Protocol ports.
Optimizing the use of XIV for VMware, AIX and other operating systems.
The IBM XIV Storage System is quite popular in New Zealand, with four times more boxes sold per capita than the other countries in the Asia Pacific region. I covered both the A14 model as well as the new Gen3 model.
Business Continuity/Disaster Recovery (BC/DR) Update: Lessons, Planning, Solutions
My colleague Vic Peltz from IBM Almaden presented on lessons learned from Hurricane Katrina and various other natural disasters. Unlike tradtional presentations the focus on technology, Vic took a different approach, focusing on people and procedures. I was here last year when the earthquake hit Christchurch on the south island, so I was well aware that BC/DR was top of mind for many of the attendees. Throughout this week, I have felt tremors, and many of the locals told me that these happen all the time.
Introduction to IBM Storwize V7000
I knew I was in trouble when the request for me to present Storwize sounded like something from [Mission Impossible]:
"Good morning, Mr. Pearson. Your mission, should you choose to accept it, involves presenting Storwize V7000 in Auckland, New Zealand. You may also present the Storwize V7000 Unified, but it is essential that you not cover the SAN Volume Controller or SONAS products from which they are based upon, as you will not have enough time. The audience is very technical, so be careful. As always, should any questions come up that you cannot answer, the conference coordinators will disavow all knowledge of your actions, nor reimburse your laundry charges. This message will self-destruct in five seconds."
Well, I accomplished my mission in 75 minutes. I was able to cover the block-only version of the IBM Storwize V7000, with support for clustering the control enclosures, expansion drawers and external storage virtualization. I then spent a few minutes on the block-and-file Storwize V7000 Unified, which adds support for CIFS, NFS, HTTPS, FTP and SCP protocols through two new "file modules", with integrated support for backup and anti-virus checking. I covered both IBM Easy Tier for sub-LUN automated tiering between Solid-State Drives (SSD) and spinning disk, as well as Active Cloud Engine for file-based movement between disk and tape.
This week, I will be in Auckland, New Zealand for the [IBM System x and System Storage Technical Symposium]. This is a three-day event, with 35 unique sessions and labs. The agenda is organized with a keynote session in the beginning, followed by 12 time slots over three days, each slot offering five different break-out session topics to choose from. Here is a recap of Day 1:
The keynote was led by Phil Tasker, IBM Business Unit Executive (BUE) for STG Education Programs in Growth Markets, then Matt Paterson, General Manager for Sales in New Zealand say a few words. IBM is in the Top 10 Training Hall of Fame, and conducts over 40,000 classes worldwide, resulting in over 1.3 million student days of instructions. IBM Systems Lab and Training technical hosts over three dozen conferences like this one every year. This is the first time that System x and Storage Symposium has been run in New Zealand, and based on the incredibly good turn-out, will probably be a regular event.
Matt Ziegler - HPC
Matt Ziegler, IBM Senior HPC Solutions Architect for the iDataPlex marketing team, gave an introdcution to HPC during the keynote, then provided more details in a break-out session.
In the High Performance Computing (HPC) market, IBM POWER used to be the dominant chipset, with over 200 of the top 500 supercomputers back in June 2001. Today, only about 50 use POWER. Rather, over 350 of the top 500 supercomputers use x86 instead. HPC represents a 6.3 percent growth opportunity for computer, 9.3 percent growth for storage, and 8.6 percent growth for services.
IBM's leadership in energy efficiency applies to HPC as well. In the "Green 500", a ranking based on MFLOPS/Watt, 19 of the top 25 are from IBM. IBM's iDataPlex is the most energy efficient x86 platform, at 401 MFLOPS per Watt.
Overall, x86 is growing. In 2005, x86 had 48 percent of the market, RISC/Itanium had 39 percent, and mainframe had 12 percent. In 2009, x86 grew to 56 percent, RISC/Itanium dropped to 33 percent, and mainframe to 11 percent. By 2014, Matt projects that x86 will be 63 percent, RISC/Itanium will drop to 30 percent, and mainframe to 7 percent.
The most popular form factor for x86 are blades. Growing from 8 percent in 2005, to 20 percent in 2009, and projected to be 33 percent by 2014.
IBM's Storage Strategy in the Era of Smarter Computing
I gave this presentation twice today. It has evolved quite a bit from the version I presented in Orlando last July. Attendees appreciated that my colorful analogies and stories helped them better understand the concepts of Big Data analytics, Workload-Optimized systems, and Cloud Storage offerings.
SONAS Product Review and Demo
Rich Swain presented IBM's Scale-Out Network Attached Storage (SONAS) and provided a live demo connecting to a box here in New Zealand. This is a topic I often present at the Tucson Executive Briefing Center, but it is always good to hear someone else's spin.
Phil Tasker invited everyone to the Welcome Reception after the last sessions. There was food and drink, and prizes! One person won an Xbox-360 game console, and two people won iPads.
An exciting new addition to the IBM storage line, the Storwize V7000 is a very versatile and solid choice as a midrange storage device. This session will cover a technical overview of the controller as well as its positioning within the overall IBM storage line.
xST04 - XIV Implementation, Migration and Optimization
Attend this session to learn how to integrate the IBM XIV Storage System in your IT environment. After this session, you should understand where the IBM XIV Storage system fits, and understand how to take full advantage of the performance capabilities of XIV Storage by using the massive parallelism of its grid architecture. You will learn how to migrate data onto the XIV and hear about real world client experiences.
xST05 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
IBM offers encryption in a variety of ways. Data can be encrypted on the server, in the SAN switch, or on the disk or tape drive. This session will explain how encryption works, and explain the pros and cons with each encryption option.
sAC01 - IBM Information Archive for email, Files and eDiscovery
IBM has focused on data protection and retention, and the IBM Information Archive is the ideal product to achieve it. Come to this session to discuss archive solutions, compliance regulations, and support for full-text indexing and eDiscovery to support litigation.
sGE04 - IBM's Storage Strategy in the Smarter Computing Era
Want to understand IBM's storage strategy better? This session will cover the three key themes of IBM's Smarter Computing initiative: Big Data, Optimized Systems, and Cloud. IBM System Storage strategy has been aligned to meet the storage efficiency, data protection and retention required to meet these challenges.
sSM03 - IBM Tivoli Storage Productivity Center – Overview and Update
IBM's latest release of IBM Tivoli Storage Productivity Center is v4.2.2, a storage resource management tool that manages both IBM and non-IBM storage devices, including disk systems, tape libraries, and SAN switches. This session will give an overview of the various components of Tivoli Storage Productivity Center and provide an update on what's new in this product.
sSN06 - SONAS and the Smart Business Storage Cloud (SBSC)
Confused over IBM's Cloud strategy? Trying to figure out how IBM Storage plays in private, hybrid or public cloud offerings? This session will cover both the SONAS integrated appliance and the Smart Business Storage Cloud customized solution, and will review available storage services on the IBM Cloud.
sTA01 - Tape Storage Reinvented: What's New and Exciting in the Tape World?
This very informative session will keep you up to date with the latest tape developments. These include the TS3500 tape library connector Model SC1 (Shuttle). The shuttle enables extreme scalability of over 300,000 tape cartridges in a single library image by interconnecting multiple tape libraries with a unique, high speed transport system. The world's fastest tape drive, the TS1140 3592-E07, will also be presented. The performance and functionality of the new TS1140 as well as the new 4TB tape media will be discussed. Also, the IBM System Storage Linear Tape File System (LTFS), including the Library Edition, will be presented. LTFS allows a disk-like, drag-and-drop interface for tape. This is a not-to-be-missed session for all you tape lovers out there!
In December, I will be going to Gartner's Data Center Conference in Las Vegas, but the agenda has not been finalized, so I will save that for another post.
The Metro Atlanta Chamber (MAC) is focused on bringing businesses and jobs into the Metro Atalanta area, and to help its members connect with other companies that can help them thrive. The MAC cover the Metropolitan region of Atlanta (5.8 million people) and 28 counties in Georgia.
The event was called "Technology Thursday", where the MAC holds a meeting on the third Thursday of every month, to discuss technology issues. The audience was a mix of business owners, sales executives, and managers. The event allowed for people to network with each other, as well as learn something new from a subject matter expert. This was the last one for 2011, to avoid conflicts with upcoming holidays in November and December.
Last year, I presented "The Future of Storage" in seven cities across Australia and New Zealand. Then, back in August, I presented "The Future of IT Storage" as an [InfoBoom Webinar] from Calgary in Canada.
This was a big success, and triggered the idea from our mid-market events team to have me travel across United States and meet with clients face-to-face in an informal setting. This started with a [Lunch-and-Learn at Indianapolis].
Next week, I will be in Atlanta. I will be presenting "The Future of IT Storage" at the Metro Atlanta Chamber of Commerce [Technology Thursday].
Here are the details:
Oct. 20, 2011
3:00 - 4:30pm
Metro Atlanta Chamber
235 Andrew Young International Blvd
Atlanta, GA 30303
Contact Catherine Pearson (no relation) at (404)586-8429 if you want to register!
IBM had over a dozen storage-related announcements this week. This is my third and final part in my series to provide a quick overview of the announcements.
IBM Tivoli® Storage Manager v6.3
IBM Tivoli Storage Manager is market-leading software that provides not just backup, but also HSM and archive capabilities across a wide variety of operating systems. Originally developed in the IBM Almaden Research Center, it then moved about 15 years ago to Tucson to become a commercial product.
The new TSM v6.3 introduces site-to-site hot-standby disaster recovery feature that replicates the TSM meta data and data for fast recovery. The maximum number of objects supported has doubled to four billion. Reporting has been enhanced using technologies borrowed from IBM Cognos. Lastly, a feature on Tivoli Storage Productivity Center has been carried forward to deploy and update agents on the various clients.
IBM Tivoli Storage FlashCopy Manager coordinates application-aware backups through the use of point-in-time copy services such as FlashCopy or Snapshot on various IBM and non-IBM disk systems. The versions can remain on disk, or optionally processed by Tivoli Storage Manager to move them to external storage such as tape for added protection.
There will always be a spot in my heart for this product, as the method to use FlashCopy for application-aware backups on the mainframe was my 19th patent, and subsequently delivered as a series of enhancements to DFSMS over the past decade on the z/OS operating system. It is good to see this innovation has "jumped over" to distributed systems.
The new FlashCopy Manager v3.1 adds support for HP-UX and VMware, expands support for IBM DB2 and Oraqcle databases, and introduces an interface for custom business applications.
IBM Tivoli Storage Manager for Virtual Environments v6.3
TSM for VE is a new addition to the TSM family, focused on being able to coordinate hypervisor-aware data protection. Initially it supports VMware, but IBM has plans to support a variety of other server virtualization hypervisors as well, as over 40 percent of companies run two or more hypervisors in their data center.
The new TSM for VE v6.3 adds a VMware vCenter plug-in, and support for hardware-based disk snapshots.
IBM Tivoli Storage Productivity Center v4.2.2
A long time ago, I was the chief architect IBM Tivoli Storage Productivity Center v1, now we are already up to v4.2.2 release!
IBM has added enhanced reporting based on IBM Cognos technology, including storage tiering analysis reports (STAR). Few companies keep all of their storage tiers in a single disk system. Rather, they have different boxes, and often from different vendors. IBM's Productivity Center can report on both IBM and non-IBM disk systems. New this release is support for the internal disks of the Storwize V7000 midrange disk system.
Productivity Center's "SAN Planner" has been enhanced to consider XIV replication criteria. This SAN Planner helps clients decide where to carve LUNs, and to make sure they pick the right place given all of the criteria such as remote copy replications.
Last year, we introduced Productivity Center for Disk Midrange Edition (MRE) which to offer lower price when you are only managing midrange disk systems DS5000, DS3000, Storwize V7000 and SVC managing these. This was so successful, that we now have TPC Select, which is basically Productivity Center Standard Edition (SE) for these midrange disk systems.
Whew! I have already heard from some of my readers to slow down, that this is too much information to deal with all at once. IBM has tried everything from having just a few announcements nearly every Tuesday, to having huge launches every two to three years, and settled in the middle with announcements about four to five times per year.
This week, IBM made over a dozen announcements related to IBM storage products. Here is part 2 of my overview:
IBM System Storage® DS8000 series microcode
One of the advantages of acquiring XIV as IBM's other high-end disk system, is that it allows the DS8000 team to focus on the IBM i and z/OS operating systems. As a result, IBM DS8000 has over half the mainframe-attach market share.
For both the DS8700 and DS8800 models, IBM Easy Tier now support sub-LUN automated tiering across three storage tiers: Solid-State Drives, high-performance spinning disk drives (15K and 10K RPM), and high-capacity disk drives (7200 RPM).
For System z customers, the latest DS8000 microcode has synergy with z/OS and GDPS, now supporting 4x larger EAV volumes, faster high-performance FICON (zHPF), and Workload Manager (WLM) integration with the I/O Priority Manager. IBM has a world record SAP performance of 59 million account postings per hour. DB2 v10 for z/OS queries were measured at 11x faster using the new zHPF feature.
IBM System Storage® DS8800 systems
On the hardware side, the DS8800 now supports a fourth frame to hold a total over 1,500 disk drives. Yes, we have customers that three frames wasn't enough, and they wanted more.
IBM is now also offering new drive options. Small Form Factor (2.5 inch) drives now include 300GB 15K RPM drives, and a 900GB 10K RPM drives. But wait! There's more! The DS8800 is no longer a SFF-only box, it now allows for mixing in Large form factor (3.5 inch) drives, starting with the 3TB NL-SAS 7200 RPM drive.
IBM XIV® Storage System Gen3
We announced the XIV Gen3 already, but we have two enhancements.
First, we now offer a model based entirely on 3TB NL-SAS drives. If you are thinking, what IBM is going to put 3TB drives into everything? Yup. Once we go through all the pain and suffering of qualifying a drive, we make sure we get our money's worth!
Secondly, we have now an iPad application to manage the XIV. This has nothing to do with Apple CEO Steve Jobs passing away last week, it was merely coincidence.
IBM Real-time Compression Appliances™ STN6500 and STN6800 V3.8
The latest software for RtCA now supports Microsoft SMB v2, and enhanced reporting so that storage admins know exactly the benefits of the compression ratios of different file extensions.
IBM System Storage EXP2500 Express®
The EXP2500 is for direct-attach situations, like the IBM BladeCenter. IBM adds LFF 3.5-inch 3TB NL-SAS drives, SFF 2.5-inch 300GB 15K RPM SAS drives, and 900GB 7200 RPM NL-SAS drives.
My colleague Curtis Neal refers to these as "B.F.D" announcements, which of course stands for Bigger, Faster, Denser!
This post concludes my series of posts on Oracle OpenWorld 2011 conference. Here are some pictures from Wednesday and Thursday.
IBM as the yardstick by which everyone measures against
Our friends at Violin Memory systems mentioned our joint-venture success results with IBM GPFS, scanning 10 billion files in less than an hour. (Their booth must have been slow, because members of their team spent a lot of time in our IBM booth!)
In fact, it seemed every company compared themselves to IBM in one fashion or another. Larry said that "IBM is a great company" and mentioned the IBM systems several times in comparisons to Oracle's newly announced hardware offerings.
Larry's Sailing Vessel
When things slowed down, I took a walk to see the other parts of the exhibition area. In the Moscone West building was Larry's catamaran that won [last year's America's Cup].
I used to sail myself, and have been part of crews in sailing races in both Japan and Australia. A few years ago, I watched the America's Cup time trials in New Zealand.
On the Streets of San Francisco
On the streets, IBM had advertised some of its products in a manner that thousands of attendees would see every day. Here we have some factoids related to IBM Netezza and DB2 database on POWER servers. We were very careful not to mention either product in the IBM Booth itself, as we all understand that IBM is a guest in Oracle's house this week. We certainly don't want to do anything to upset Larry in any way to make him treat IBM like he treated HP last year, or Salesforce.com this year.
Rest in Peace, Steve Jobs, 1955-2011
On Wednesday evening at Oracle OpenWorld, we were tearing down the booth when we heard that Apple co-founder Steve Jobs had passed away. This is truly a loss for the entire IT industry. I never met Steve in person, nor have I been to any Apple conferences like MacWorld that he spoke at.
At various keynote sessions, Larry Ellison compared his Oracle products to those of Apple, Inc., suggesting that Oracle is the "Apple for the Enterprise".
On our way back to the Hilton hotel on O'Farrell, there was a candle vigil at the Apple Store near Union Square. People left sticky notes on the glass window.
There were a lot of tributes to Steve Jobs, but I liked this 15-minute video of his 2005 Commencement Speech at Stanford University titled [How to Live before you Die.
This will be one of those moments where years later, many people will remember exactly where they were, and what they were doing, when they heard the news. For many, that news came as tweets or text messages on the very iPhones and iPads he helped design.
Rock Concert - Wednesday night
On Wednesday evening, I joined thousands of other attendees on Treasure Island to hear and watch Sting, Tom Petty and the Heartbreakers, and the English Beat in concert. It was cold and dark, but we all had a good time. Needless to say, I didn't make it to Marc Benioff's 8:00am Thursday morning session!
A word of advice: If you go to an evening rock concert at Treasure Island, dress warmly!
Despite the sad news about Steve Jobs, I had a great time at this conference. I learned a lot about what other IT vendors are doing, talked to dozens of IBM clients at the booth, and got to make some new friends that work in other parts of IBM.
(FTC Disclosure: I work for IBM. IBM and Apple are technology partners. I proudly own an Apple iPod, several Mac Mini computers and shares of stock in both IBM and Apple, Inc.)
I took over a hundred pictures at this event. Here are a few of my favorites from Monday and Tuesday.
The IBM Booth #1111 Moscone South
I spent most of my time at the booth in the exhibition area. It was a huge booth, covering various software offerings in the front, and servers and storage systems in the back. Here I am next to the "IBM Watson" simulator, allowing people to play Jeopardy! game against Watson.
In the front was "EoS" which stands for "Exchanging Opinions for Solutions" -- an interactive screen developed by Somnio that allows people to enter questions and opinions and get crowd-sourced answers from people following the Twitter stream. The EoS was connected to the [IBM Mobile App] so people could follow the conversation.
IBM Customer Appreciation Events
On Monday evening we had some customer appreciation events. First was for IBM customers of "JD Edwards", which runs on "IBM i" operating system on POWER servers. This was an elegant affair at the [Weinstein Gallery] surrounded by works of art by Pablo Picasso and Marc Chagall. One customer expressed concern that Oracle would functionally stabilize JD Edwards "World" software and force everyone to move over to "Enterprise One". I told him that I had seen the roadmap for "World" and there are three healthy releases planned for its future. He should have nothing to worry about. IBM and Oracle will work together to make sure our mutual customers get the solutions they need.
Later, we went to the "Infusion" bar for another "IBM appreciation" event with a live band. Here's a Polaroid photo taken of me in the crowd.
Titan Gala Award Reception
On Tuesday night, Oracle gave out awards in 29 categories. IBM won three this year. I took a photo with the ladies from Beach Blanket Babylon, and a mermaid! Joining me to celebrate the awards were IBMers Carolann Kohler, Boyd Fenton, Sue Haad, and Susan Adomovich.
This is my first time attending Oracle OpenWorld, so naively I asked why there were only 29 categories and not an even 30. The IBMers joked that the 30th might as well have been "Best Server/Storage Platform for Integer Math" which Larry Ellison conceded that IBM's POWER 795 server wins over Oracle's new SPARC T4 Supercluster. As Larry said during his keynote "We still have some work to do to beat IBM!"
The event was held at the San Francisco City Hall, I got to walk on the red carpet, with lavish food and drink. I was even given a hand-rolled cigar! Thank you Oracle! We are proud to be your "Diamond Partner" helping our mutual customers get the most out of our solutions.
The "Booth Babes" Controversy
At the EMC booth, these three lovely ladies, Jennifer, Tamara and Manuela, were just a few of the dozen so-called booth babes EMC hired from a local agency. Attendees with technical questions were directed to the EMC guys in the back of the booth, behind the wall.
IBM stopped using "booth babes" a long while ago. At IBM Booth #1111, we had a healthy balance of real men and women executives, technical experts, and support staff at the IBM booth.
A guy from EMC came over to our booth later to explain that EMC is at two other events this same week, and their technical staff is spread thin. EMC is a small company, and skilled technical people are in short supply. We get it. Not every IT vendor has an army of experts in every category like IBM.
I want to thank the IBM-Oracle Alliance team, especially Nancy Spurry and Carolann Kohler for having me involved in these events.
The last keynote session of the [Oracle OpenWorld 2011] conference was Oracle making a few major announcements.
Steve Miranda, Senior VP for Oracle Applications, explained the new "Fusion 11g Apps" which are now generally available. Basically, they took all the scattered applications they have from acquisitions of PeopleSoft, JD Edwards, Siebel and so on, and re-wrote them to industry-standard Java so that they would all run either on-premise or in the Cloud. The Enterprise Apps come in seven categories: Financials like General Ledger and Payroll; Human Capital Management (HCM) formerly known as Human Resources; Supply Chain Management (SCM); Customer Relationship Management (CRM); Governance Risk and Compliance (GRC); Procurement; and Project/Portfolio Management (PPM). Oracle also has "Industry Apps" for specific verticals.
All of these apps have "embedded BI" (business intelligence), such as dashboards, multi-dimensional calculations, decision support, and real-time optimization. This is intended to help the end-user answer four questions:
What do you need to do today?
How to get it done?
What you need to know today?
Who can help you?
Larry Ellison, Oracle CEO, said that it took six years to rewrite all the Fusion Apps. They used an "agile" development model with over 200 early adopters to ensure that these applications were successful. They were under a "controlled release program" but now that is over, and the applications are generally available. Larry indicates that these applications were developed under the concepts of Service Oriented Architecture [SOA], which neither Salesforce.com nor SAP R3 have.
(This made me chuckle. SOA was initially developed by IBM and Microsoft, but is now industry standard. There is no reason not to develop software that isn't SOA.)
Following the IBM model, Oracle has built-in the security at the OS, Database and Middleware layer, rather than in each application. As IBM has understood for several decades, a secure infrastructure is the way to go so that all applications are secure.
With all these Fusion Apps now re-written so that they work on industry-standard Java (J2EE, actually), allowing them to run either on-premise or out on the Cloud, Larry Ellison said "I guess we need a Cloud!" This started his announcement of the "Oracle Public Cloud" [OPC]. OPC has both PaaS and SaaS. The PaaS would offer VM instances with support for database and Java services. The SaaS would be all the Fusion Apps rented on the "as-a-service" model. Rather than force everyone to Oracle 11g, you can run any Oracle database on OPC, and you can run any Java or J2EE application on the OPC.
Your data is portable. Larry is pro-choice, and wants people to be able to move from any cloud to any cloud. Since it's based on industry-standard Java, applications can move seamlessly between OPC, Amazon EC2 and IBM SmartCloud. IBM has been a major force behind [Open Cloud Standards], so it is always good that other major vendors follow suit.
He quoted [someone as saying "Beware of False Clouds"] This was Salesforce.com CEO Marc Benioff's attack against all "Private Cloud" IT vendors. Larry twisted this to say he agrees, "True Clouds" are based on open industry standards, and "False Clouds" are vendor-lockin. OPC is based on Java, J2EE, XML, BPEL and Ruby on Rails, whereas Salesforce.com is based on proprietary Heroku and APEX. He called Salesforce.com the "Roach Motel of Cloud Computing" .. you can check in, but you can't check out.
OPC plans to offer some "data sources", including Dun&Bradstreet news feed, Twitter, Facebook and other social networks. It is based on a monthly subscription using a self-service portal. The resources are elastic, with capacity delivered on demand. He claims that Salesforce.com is rate-limited, and cancels long-running jobs if they are consuming too many resources. Larry said OPC would never do that.
Larry said that there are private-only offerings like SAP R3, and public-only offerings like Salesforce.com, Workday, and Taleo, but Oracle instead has adopted the IBM model of supporting choice between private, public and hybrid clouds.
Larry then attacked "Multi-tenancy", specifically, the idea that SaaS providers often use a single database instance, but then create a column to identify which records belong to which tenants. He said this was state-of-the-art 15 years ago, but is a bad idea now. Too risky. Instead, Larry's OPC has unique database instances for each tenant through virtualization.
Larry also announced the Oracle Social Network (OSN). This is a corporate-version of Facebook, that supports collaboration and file-sharing, similar to IBM [LotusLive], Google Docs, or Microsoft Office365. All of the Fusion Apps are written to interface directly with the OSN or any of these other social networks through APIs. This includes navigation and integrated social networking. He also indicated that all Fusion Apps run on mobile devices. He showed the SAP R3 GUI, and said it reminded him of "the fins on a 1968 Cadillac!"
Larry said that other CRM SaaS focus on helping sales managers track their employees, but Oracle's CRM helps sellers sell more.
He then gave an example of a mythical sales manager Bob, and his sales employee Julian, selling two Exadata boxes for $4.8 Million USD. A "safe harbor" statement was shown at the beginning of this keynote, to make sure nobody asks to buy Exadata boxes this cheap.
Wednesday afternoon at the [Oracle OpenWorld 2011] conference started with another keynote session.
In a last minute substitution, Oracle OpenWorld rescheduled Salesforce.com CEO Marc Benioff's keynote from Wednesday to a Thursday 8:00am morning general session, to make room for S. D. Shibulal, CEO of InfoSys Consulting.
(Forbes Magazine considers InfoSys the #15 [most innovative company]. To give this some context, Salesforce.com and Amazon.com are #1 and #2, Google and Apple are in the top 10, and Oracle is #77.
S.D. started out saying that "Today is October 4, a very important day in history!" This was October 6, so everybody was a bit confused, checking their watches and tablets to confirm what day it was. What he was referring to was the first trans-pacific flight that happened October 4 exactly 80 years ago, the pilots were awarded medals and accolades for this tremendous achievement. This year, trans-pacific flights happen every day, and nobody raises an eyebrow. I looked this up, and the first trans-pacific flight happened [June 9, 1928] from California to Australia involved stops in Hawaii and Fiji, but [Clyde Edward Pangborn] is remembered for his October 4, 1931 flight as the first non-stop flight, from Japan to Seattle, Washington. His point, however, is that innovation has a lot of "firsts" that people don't realize until things are commonplace.
If you look at the 1991 list of Fortune 500 companies, only 25 percent of these still are in operation today (IBM is one of them!) The rest failed to stay relevant, to reach and scale as needed for market transitions. He gave examples of travel agencies and the Encyclopedia Brittanica that failed to adapt in the face of [disintermediation]. Success in today's marketplace requires three things:
Predicting and sensing tomorrow's demand
Influencing tomorrow's demand
Fulfilling tomorrow's demand
Ming Tsai, Managing Director and Chief Client Office of InfoSys, asked a series of questions:
"Is Market Research dead?" In 2010, over 4 EB of data were generated. Marketeers do not need to conduct surveys to generate more data, they are drowning in data that is all around them. 80 percent of profits come from 20 percent of your clients.
"Who controls the message?" This was perhaps a tip of the hat to ousted Marc Benioff of Salesforce.com for being able to organize his own last-minute keynote at the St. Regis hotel using twitter and other social media. I was not there, but apparently the place was packed with a line around the building to hear Marc talk.
"Is Product Development backwards? This is referring to the standard waterfall approach of designing a product, shipping a product, with the first interaction with the end customer being the last stage. In new "agile" development models, customers are engaged up front, with highly iterative deployments, to ensure that the final product meets customer requirements.
He showed a product called "Social Edge" from InfoSys that determines "sentiment analysis". Users can co-create their own user experience.
Paul Gottsegen, InfoSys, explained how "Mobility" is challenging existing business models. Their latest product "mConnect" offers to link web applications to any mobile device. This includes healthcare monitoring, cash for the 50 percent of the world that are "unbanked", and even Cable TV on an iPad. He brought on stage Bill Tucker, VP of IT at Nordstrom, a retail outlet of fine clothing.
(I have a collection of Nordstrom jackets that I had bought in San Francisco Union Square throughout the years. Every time that I fly from Tucson to San Francisco, especially in the summer, it is freezing cold, and I need to buy a jacket. This time I was prepared, and brought several of me jackets with me.)
Bill explained that people are not comparing their end-user experience at Nordstrom's with direct competitors like Macy's, but rather with all of their other end-user experiences like that at Starbuck's coffee, or the Apple store. This raises the bar in customer expectations. Nordstrom has been force to make drastic improvements to keep up with these expectations.
Prasad Thirkutam, InfoSys, asked if supply chains are agile and adaptive enough. He mentioned that 40 percent of Flash memory and 60 percent of circuit boards are made in Japan that were recently hit by an earthquake and tsunami. He explained product "Demand-to-Deliver" solution from InfoSys that provides multi-level inventory, identifying the safety stock levels based on various analytics. This reduces waste by 7 percent, and shortens cash from 60 days to 40 days.
Prasad introduced Vin Melvin, CIO of Arrow Electronics. His focus is to get data "correct". To increase end-to-end speed to handle order changes and cancelations, and to optimize and re-balance supply chain as needed.
(FTC Disclosure: Arrow is a distributor of IBM equipment. I have worked with Arrow many years.)
Wednesday morning at the [Oracle OpenWorld 2011] conference started with another keynote session. This time, Safra Catz, CFO and President of Oracle, introduced John Chambers, CEO of Cisco.
John says Cisco is helping to "empower the customer through market transitions." This includes helping customers decide how to deploy new technology, choosing between integrated stacks and interoperable components, scaling the business with a flat IT budget, and how/when to decide on moving to the cloud.
(FTC Disclosure: IBM resells Cisco switches and directors and are considered a partner in this sense. If you are going to buy Cisco switches and directors, please consider buying them through IBM.)
The information economy is transitioning to a networked one. Access to information is not as important as access to expertise. Process and Procedures are not as important as Communities and Relationships. The old style Command-and-Control management is giving way to Collaboration. He showed a chart that showed the evolution from routed/bridged networks to packet/mobile and video. He also had a chart that showed the evolution from Mainframe/Mini-computers, to Client/Server and Web, to Virtualization in the Cloud. He also indicated that Google's acquisition of Motorola was indicative of the "Death of the PC".
High Tech companies must re-invent themselves to stay relevant. Here were Cisco's five "Foundational Priorities":
Leadership in the Core. This refers to his core business of high-end Ethernet and Fibre Channel directors.
Collaboration. This was the original promise of networking computers together, was to bring people together also. He feels that "Collaboration" will take off in the 2010's.
Data Center/Virtualization/Cloud. Cisco is now in the business of selling computers. They are now #2 in North America for x86 server sales, and #3 globally. In this regard, they are a direct competitor to both IBM and Oracle at this conference. John wants to create "borderless" networks between Private and Public clouds. He claims that they have now 8,228 Ciscu UCS customers over the past 18 months. This was a slam at Oracle, who hasn't sold half that many new systems in the same time period.
Video. John indicated that every product in the Cisco family is video-enabled, from the Cius tablet, to WebEx, to TelePresence, to all of his switches and directors. In theory, the "Flip" video cam that Cisco dropped in their latest round of layoffs would have also been counted in that category. John indicates that he envisions video will take over as the predominant communication mechanism. Back in 2006, at Oracle OpenWorld, John showed a chart that indicated that people will transition from passive TV-watchers to active video producers. Here we are five years later, and while 24 hours' worth of video are uploaded to YouTube every second, most people are still TV-watchers.
Architectures for Business Transformation. He elaborated on this to refer to issues like reliability, security, and products that are designed to work together. Business and Government leaders are focused on their business, not technology.
He gave a demo of Cisco UCS. This is a 4U collection of server blades, with up to 384GB of DRAM using 8GB DIMMs, or 192GB using much-cheaper 4GB DIMMs. There are 2 switches with 8 ports each 10GbE, for a total of 160 Gbps, that can carry both Ethernet and FCoE traffic. The UCS System Manager is similar to IBM's Unified Resource Manager in that it manages the entire box. A "service profile" has 40 to 50 BIOS settings that can be applied to give each x86 blade a specific personality. You can re-provision these by changing their service profile as needed.
The next demo was really cool. They took video that involved people talking, and had it "machine transcribed" so that you can read the words being said in the video. Type in a word like "tolerances" in the search engine, and the video advances exactly to the spot where that word is uttered.
The next demo after that involved a special camera for monitoring High-Occupancy Vehicle (HOV) lanes in traffic. In an example used in London, UK, the camera can see inside the car and confirm there are enough people to justify HOV usage, and if not, scan the license plate and charge the owner of the vehicle a fine. (In a sense, "Big Data" analytics combined with Cisco's vision of ubiquitous video equals [Big Brother])
In another slam against Oracle, John actually backed up his claims with published benchmarks. He wrapped up his talk with: "If I have done my job well, then you will all leave this room a bit uncomfortable." Not surprisingly, John didn't mention either the vBlock relationship with EMC, or the FlexPod relationship with NetApp.
Tuesday morning at the [Oracle OpenWorld 2011] conference started with another keynote session. This time, Michael Dell, founder, chairman and CEO of Dell, Inc., presented. Over the past nine years, he feels "the line between business and IT is going away." Michael claims that "Dell is no longer a PC company", and instead is focusing on data center solutions and services to be more like IBM.
John Fowler, Executive VP for Oracle Hardware, claims that Oracle has a single team for hardware development. The SPARC-T4 is their newest chip, with 8 cores and 64 dynamic threads, running at 3.0 GHz. It has on-chip 10GbE ethernet, PCIe, DDR3 Memory controllers and Crypto features. For storage, Oracle now offers four different offerings:
Exadata (as Database storage)
ZFS Storage Array (NAS)
Pillar Axiom (block-level I/O)
Edward Screven, Chief Corporate Architect at Oracle, indicated that the new Oracle Linux kernel allows for zero downtime patches, meaning that you can update the OS while applications are running without a reboot. The OracleVM (based on open-source XEN) supports both x86 and SPARC-based server hosts. On x86, it can run Linux, Solaris and Windows guests. On SPARC, it can run Linux and Solaris guests.
John Loaiza, Oracle Senior VP, explained the Exadata. It has 168 disk drives and 56 PCIe Flash Cards, connected via 40Gbps Infiniband. The Exadata keeps all data on spinning disk, with "warm data" cached on Flash, and "hot data" cached on DRAM. This is similar to IBM's Easy Tier feature on the DS8000, SVC and Storwize V7000.
Brad Cameron, Senior Director, explained Exalogic, which pre-dates Oracle's acquisition of Sun Microsystems. The idea was to build an x86 machine for running Java applications on Oracle WebLogic. The Exalogic can connect via Infiniband to an Exadata to access database information, and to 10GbE ethernet for the rest of the servers and clients. Whether you get the quarter, half or full-rack system, you get 40TB of NAS storage.
Ganesh Ramamurthy, Oracle VP of Hardware Engineering, presented the SPARC Supercluster. This combines the storage cells from Exadata, the compute nodes from Exalogic, shared NAS storage using ZFS file system, and Solaris 11 with OracleVM. Taking a cue from IBM's zEnterprise Unified Resource Manager, Oracle is offering centralized management for all the layers in their SPARC Supercluster stack. The SPARC Supercluster is intended as general purpose machine, and can be used to run non-Oracle applications like SAP. From a storage perspective, he claims that the storage in the SPARC Supercluster is 2.5x better than EMC VMAX, which basically puts it comparable to IBM XIV pricing.
For my readers in San Francisco attending Oracle OpenWorld, here are some sessions that IBM is featuring on Wednesday. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
Data Management Best Practices for Oracle Applications
Oracle RAC and Cloud: Tips from IBM Global Business Services
10/05/11, 10:00 a.m. -- 11:00 a.m., OpenWorld session #15733
Presenters: David Simpson, IBM; Nalin Sahoo, Oracle
In this session, gain valuable insight into high-availability systems leveraging Oracle Database 11g Release 2 and Oracle Real Application Clusters (Oracle RAC). Hear best practices and lessons learned with these Oracle technologies as well as how IBM utilizes cloud infrastructure with Oracle Clusterware and server pools.
In the Heat of the Oracle Fusion Decision-Making Process: What's Your Next Move?
10/05/11, 10:00 a.m. -- 11:00 a.m., OpenWorld session #9423
Presenter: Esther Parker, IBM
This session discusses how companies can embrace Oracle Fusion so they can meet their business objectives today and in the future.
Monday morning of the [Oracle OpenWorld 2011] conference had Joe Tucci, CEO of EMC, present the keynote. Joe indicated that I.T. stands for "Industry in Transition". He had a chart that showed the history of IT, from the mainframe and mini-computer, to the PC and client/server era, and now to the Cloud era. He called these "waves of disruption". The catalysts for change are a "Budge Dilemma", "Information Deluge" and "Cyber Security". The keynote was very similar to what EMC presented at [VMworld] conference earlier this summer.
"We have failed our customers. Over the past 10 years, they spend 73% to maintain their existing systems, and only 27% for new."
--- Joe Tucci, EMC
While many people equate "EMC" and "Failure", I believe Joe was referring not just to his own company, but most of the other IT vendors as well. Analysts predict that from January 1, 2010 to December 31, 2019, the world of stored data will grow from 0.9 ZB to 35.2 ZB, which represents a 44x increase. During that same time, IT staff is only expected to grow 50 percent. A staggering 90 percent of this data will be unstructured (non-database) content. Meanwhile, the average company gets cyber-attacked 300 times per week.
The answer is Cloud Computing. A few years ago, EMC was trying to get people to go "private cloud" route instead of "public cloud", they now have a more realistic "hybrid cloud" approach similar to IBM. Of the clients that EMC works with, 35 percent are implementing some form of cloud, and another 30 percent are planning to. The tenents of Hybrid Cloud are "Efficiency", "Control" and "Choice" which equals "Agility".
Joe also mentioned that there is now a new "layering" for IT. Instead of storage, switches and servers, we have a cloud platform of shared resources, mobile devices like smartphones and tablets, and management.
Joe feels there is a massive opportunity where Cloud meets Big Data. A cute video showed a driver wearing a motorcycle helmet so you can't see his face get into an under-powered car with "VNXe" on the license plate. He punches in "Cloud and Big Data" into the GPS navigation system, and starts out on city streets. Then the car transforms to an under-utilized family sedan "VNX" on a highway in the middle of the desert, then transforms to an over-priced sports car labeled "VMAX" as it climbs into the mountains surrounded by fog. The video borrowed the "CARS" theme from the videos IBM developed for its 2008 launch of "Information Infrastructure" initiative.
EMC's Pat Gelsinger (CTO) and fellow blogger Chad Sakac did some demos of VMware vCenter. They called the VMware vSphere "the Datacenter-wide OS" indicating that EMC storage has 75 points of integration with their "partner" (VMware is majority-owned by EMC, so I am not sure if partner is the right term). If you don't count Itanium, SPARC, POWER and IBM Syste z architectures, VMware enjoys over 80 percent marketshare for server virtualization.
(Full disclosure: IBM is the leading reseller of VMware.)
Pat claims that 40 percent of Oracle Apps at EMC run VMware. For the longest time, Oracle refused support its apps on VMware, but they relaxed this restrictive policy back in 2009. Today, nearly 25 percent of Oracle Apps run virtualized. EMC claims that they can support 5 million VMs on a single VMAX, and can generate 1 million IOPS from a single VMware ESX host.
Chad did a demo of vFabric which allows a vCenter plug-in to kick up Database instances of OracleDB, MySQL, Hadoop, PostgreSQL, and GreenPlum (GreenPlum is EMC's version of open-source PostgreSQL).
Chad showed that VMware vMition could move workloads from servers without solid-state, to servers that are flash-enabled. Lightweight workloads can be moved from DAS-enabled servers to compute-enabled storage devices like their EMC Isilon. (EMC acquired Isilon to offer their me-too version of IBM's Scale-Out NAS [SONAS] product.) EMC announced their first "Solid-State on a PCIe card" from their Project Lightning initiative. These are 320 GB capacity, so they sounded like a me-too versino of IBM's [Fusion-io IOdrive] cards that IBM has had available for quite some time now.
Next, Pat and Chad talked about Big Data. The world is transforming from a manual scale-up model to an automated scale-out architecture. Moving from "islands" to "pools". They used a cute example of Car Insurance. Business Analytics were able to review a safe drivers record, including the driver's Facebook and Twitter activity, and give him a discount, and then review the bad driving habits of another driver, and raise the bad driver's rates.
EMC announced their "GreenPlum Analytics Platform" (GAP?). I often tell people that if you want to predict what EMC will announce next, just look at what IBM announced 18 months ago. This new platform sounds like their me-too version of IBM's [Smart Analytics System].
After EMC, Judith Sim from Oracle introduced the Ed Lee, the Mayor of San Francisco which was just named the "Greenest city in North America". He thanked the audience for contributing an estimated $100 million USD to his local economy. Also, he was happy that by eliminating paper-based handouts and conference materials, the audience saved 1,636 trees.
Mark Hurd, formerly CEO of HP, and now president of Oracle, gave some highlights of 2011, and what Oracle's strategy is going forward. He said that Oracle plans to provide complete stacks, complete choice, and have each component of the stack be best-of-breed. In 2011, Oracle introduced the new MySQL 5.5 database, Java 7 programming language, and the Solaris 11 operating system with ZFS file system. Oracle spent $4 Billion in R&D, and gained 20 percent growth in software licenses, which gave them 33 percent growth fiscally for 2011 year. Oracle acquired Larry Ellison's [Pillar Data] storage company. Oracle also launched a [Database Appliance].
Thomas Kurian, another Oracle executive, finished the keynote session. He started with yet another chart showing the historical transition from Mainframe to Tablet. He indicated that leading-edge OracleDB and their Fusion middleware combined with industry standard hardware provides 5-30x faster queries, 4-10x less disk space, and simplifies the data center footprint. Their Exadata provides what he likes to call "Hierarchical Storage Management" between DRAM, Flash Solid-State, and spinning disk.
(Note: I started my career at IBM in 1986 working on a product called DFHSM, the Data Facility Hierarchical Storage Manager! It is now a vibrant component of DFSMS, part of IBM's z/OS mainframe operating system.)
ps this new announcement is to address that deficiency.
Finally, Oracle announced their "Exadata Storage Expansion Rack". Many people realized that the Exadata was under-provisioned for storage, which explains why they have only sold a few thousand of them, so perha
If you are attending Oracle OpenWorld, here are sessions for Tuesday that IBM is featuring. Note the first two are Solution Spotlight sessions at the IBM Booth #1111 where I will be most of the time.
Securing Heterogeneous Database Infrastructures: A Comprehensive Approach
10/04/11, 9:45 a.m. -- 10:15 a.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: Al Cooley, Director, IBM InfoSphere Guardium
IBM Business Analystics for Oracle Solutions
10/04/11, 2:15 p.m. -- 2:45 p.m., Solution Spotlight, Booth #1111 Moscone South
Presenter: John Strazdins, ERP Strategy Executive
Consolidated Global View of Your Customer with One Global Billing System
10/04/11, 3:30 p.m. -- 4:30 p.m., OpenWorld session #23650
Presenter: John Waterman, IBM
Enterprise billing system technologies are emerging to assist with global customer views and other challenges banks struggle with today. In this session, Citi discusses its challenges and successes in implementing a global billing system.
Upgrading Your Siebel CRM with Reduced Risk and Lowered Cost: Customer Successes
10/04/11, 3:30 p.m. -- 4:30 p.m., OpenWorld session #18222
Presenters: Arnaud Wingelaar, IBM; Geetha Sundaram; Agnes Zhang, Oracle
Hear customer success stories about upgrading Siebel CRM. Learn best practices on upgrading with lowered cost, or achieving a high-availability upgrade with zero downtime and reduced risk.
Next week, October 2-6, I am in San Francisco to support the IBM exhibition boot at [Oracle OpenWorld 2011] conference. IBM is a Grand Level Sponsor for this event. IBM and Oracle have been partners since 1986, and IBM is a [Diamond Level Partner in the Oracle OpenNetwork], the highest level available. I will be joined by dozens of other subject matter experts from various parts of IBM. Here is my schedule:
5:30pm - 7:00pm
Keynote session, Moscone North, Hall D
7:15pm - 10:30pm
IBM Team Dinner
8:00am - 9:15am
Keynote session, Moscone North, Hall D
9:45am - 4:30pm
IBM Booth #1111, Moscone South
5:00pm - 7:00pm
JD Edwards Customer Appreciation Event
8:00am - 9:15am
Keynote session, Moscone North, Hall D
9:45am - 6:00pm
IBM Booth #1111, Moscone South
7:00pm - 9:30pm
Titan Award Gala, SF City Hall
8:00am - 9:15am
Keynote session, Moscone North, Hall D
9:45am - 4:00pm
IBM Booth #1111, Moscone South
I won't have my laptop at the IBM booth, so if you need to reach me, send me an SMS text message to my cell phone, or send me a tweet on my Twitter account: [@az990tony]
IBM will also have experts in the following areas throughout the week:
Intel: Booth #711 at Moscone South
Java One: Booth #5608 at the Hilton San Francisco, Continental Ballroom
JD Edwards Pavilion: Booth HSJ-002 at the Westin St. Francis Hotel
Netezza, a newly acquired IBM company: Booth #3723 at Moscone West
I arrive Sunday afternoon. If you arrive Sunday, here are some things IBM is featuring:
Network with Other Quest IBM Customers on PeopleSoft
10/02/11, 10:00 a.m. – 11:00 a.m., OpenWorld session #29020
Presenter: Steve Johnston, IBM
Discuss topics of interest with your peers in this special interest group meeting for IBM customers using Oracle's PeopleSoft Enterprise applications.
Network with Other Quest IBM Customers on JD Edwards
10/02/11, 11:15 a.m. – 12:15 p.m., OpenWorld session #29001
Presenter: Steve Johnston, IBM
Discuss topics of interest with your peers in this special interest group meeting for IBM customers using Oracle's JD Edwards EnterpriseOne or JD Edwards World applications.
IOUG: Oracle Business Intelligence Enterprise Edition/Oracle Business Intelligence Applications (27380)
10/02/11, 12:15 p.m. – 1:15 p.m., OpenWorld session #27380
Presenters: Shyam Nath, IBM; Florian Schouten, Oracle
This session looks at Oracle Business Intelligence Enterprise Edition (OBIEE) and Oracle Business Intelligence Applications solutions. Hear what's new in OBIEE Release 184.108.40.206 and how that affects Oracle BI Applications implementations. Learn how mobile BI support in OBIEE adds new meaning to pervasive BI.
IOUG: Oracle Exadata Customer Panel
10/02/11, 1:30 p.m. – 2:30 p.m., OpenWorld session #27261
Presenters: Shyam Nath, IBM; Vinod Haval, Bank of America
This moderated panel discussion includes Oracle Exadata customers, Oracle product managers, and implementers who will share their real work implementation experiences and how they overcame the challenges in the process.
Managing Your Oracle Applications in Today's Economy: Ask the Experts
10/02/11, 1:30 p.m. – 3:30 p.m., OpenWorld session #29280
Presenter: Frances Wells, IBM
Attend a panel discussion of your peers as they discuss how effective data management strategies have helped them reduce costs, streamline test and development projects, and improve Oracle application performance while increasing IT efficiencies.
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Every September, IBM Tucson spends a Wednesday or Saturday to help out local non-profit charities. The event is orgnaized the the local United Way. My first one was packing boxes of food for the [Community Food Bank of Southern Arizona] on September 12, 2001, the day after the [tragic events in New York and Washington DC]. The mindless activity of putting a bottle, bag or can into one box after another helped us cope with the shock and awe that week.
So, it seemed fitting on the 10th anniversary of that event to go back to the Community Food Bank and help pack boxes of food. The facility received nearly $200,000 in donations in response to the [shooting of US Congresswoman Gabrielle Giffords]. Her husband, astronaut Mark Kelly, suggested that dontaions go in part to the Tucson Community Food Bank, and with the money they were able to expand operations, dedicating a portion as the [Gabrielle Giffords Family Assistance Center] to bring together food handouts with the [Supplemental Nutrition Assistance Program for food stamps, and the Women with Infant Children (WIC) program. One-stop assistance!
This year, nearly 500 Tucson IBMers to complete 22 projects at 17 nonprofit agencies. We were not alone, we were joined by volunteers from Bank of America, Texas Instruments, Tucson Medical Center, Geico Insurance, University of Arizona, Cox Cable TV, Desert Diamond Casinos, The Westin La Paloma Resort and Spa, the Arizona Lottery, Community Partnership of Southern Arizona (CPSA), Pizza Hut, Arizona Daily Star, 94.9 MixFM Radio, BizTucson, and News 4 Tucson (our local NBC affiliate).
In a bit of competition, our team, Team B, of 14 IBMers, competed against another team, Team A, of 20 people. Despite having fewer people, we were able to pack 746 boxes, representing 20,000 pounds of food, beating out Team A which only packed 18,000 pounds. (I have chosen not to identify anyone on Team A, no need to rub their noses in it. This was all for a good cause.)
Each box contained cereal, canned evaporated milk, canned vegetables and fruits, fruit juice, rice, and dry beans. My job on the assembly line was to put two half-gallon jugs of grape juice in the box and move it down the line.
What lessons can a team of people learn from an activity like this?
When you put a bunch of efficiency experts from IBM on a task, they will self-organize and self-manage for optimum performance, just as we don on our regular day jobs.
No matter what you plan in advance, individual personalities and strengths surface, encouraging minor adjustments to process and procedures to be more efficient.
In an assembly line process, where each person has to wait for the person before them to finish their assigned task, it becomes obvious who is not pulling their fair share of the work. In this manner, everyone holds everyone else accountable for their output.
This was a great day for a good cause. The Community Food Bank qualifies for the Arizona [Working Poor Tax Credit] program. For every dollar the Community Food Bank receives, they can give 10 dollars of food to someone in need.
Special thanks to Greg Kishi for being our team leader for this event, and to Carol Tribble for taking these photographs.
Last week, fellow IBMer Ron Riffe started his three-part series on the Storage Hypervisor. I discussed Part I already in my previous post [Storage Hypervisor Integration with VMware]. We wrapped up the week with a Live Chat with over 30 IT managers, industry analysts, independent bloggers, and IBM storage experts.
"The idea of shopping from a catalog isn’t new and the cost efficiency it offers to the supplier isn’t new either. Public storage cloud service providers seized on the catalog idea quickly as both a means of providing a clear description of available services to their clients, and of controlling costs. Here’s the idea… I can go to a public cloud storage provider like Amazon S3, Nirvanix, Google Storage for Developers, or any of a host of other providers, give them my credit card, and get some storage capacity. Now, the “kind” of storage capacity I get depends on the service level I choose from their catalog.
Most of today’s private IT environments represent the complete other end of the pendulum swing – total customization. Every application owner, every business unit, every department wants to have complete flexibility to customize their storage services in any way they want. This expectation is one of the reasons so many private IT environments have such a heavy mix of tier-1 storage. Since there is no structure around the kind of requests that are coming in, the only way to be prepared is to have a disk array that could service anything that shows up. Not very efficient… There has to be a middle ground.
Private storage clouds are a little different. Administrators we talk to aren’t generally ready to let all their application owners and departments have the freedom to provision new storage on their own without any control. In most cases, new capacity requests still need to stop off at the IT administration group. But once the request gets there, life for the IT administrator is sweet!
Here comes the request from an application owner for 500GB of new “Database” capacity (one of the options available in the storage service catalog) to be attached to some server. After appropriate approvals, the administrator can simply enter the three important pieces of information (type of storage = “Database”, quantity = 500GB, name of the system authorized to access the storage) and click the “Go” button (in TPC SE it’s actually a “Run now” button) to automatically provision and attach the storage. No more complicated checklists or time consuming manual procedures.
A storage hypervisor increases the utilization of storage resources, and optimizes what is most scarce in your environment. For Linux, UNIX and Windows servers, you typically see utilization rates of 20 to 35 percent, and this can be raised to 55 to 80 percent with a storage hypervisor. But what is most scarce in your environment? Time! In a competitive world, it is not big animals eating smaller ones as much as fast ones eating the slow.
Want faster time-to-market? A storage hypervisor can help reduce the time it takes to provision storage, from weeks down to minutes. If your business needs to react quickly to changes in the marketplace, you certainly don't want your IT infrastructure to slow you down like a boat anchor.
Want more time with your friends and family? A storage hypervisor can migrate the data non-disruptively, during the week, during the day, during normal operating hours, instead of scheduling down-time on an evenings and weekends. As companies adopt a 24-by-7 approach to operations, there are fewer and fewer opportunities in the year for scheduled outages. Some companies get stuck paying maintenance after their warranty expires, because they were not able to move the data off in time.
Want to take advantage of the new Solid-State Drives? Most admins don't have time to figure out what applications, workloads or indexes would best benefit from this new technology? Let your storage hypervisor automated tiering do this for you! In fact, a storage hypervisor can gather enough performance and usage statistics to determine the characteristics of your workload in advance, so that you can predict whether solid-state drives are right for you, and how much benefit you would get from them.
Want more time spent on strategic projects? A storage hypervisor allows any server to connect to any storage. This eliminates the time wasted to determine when and how, and let's you focus on the what and why of your more strategic transformational projects.
If this sounds all too familiar, it is similar to the benefits that one gets from a server hypervisor -- better utilization of CPU resources, optimizing the management and administration time, with the agility and flexibility to deploy new technologies in and decommission older ones out.
"Server virtualization is a fairly easy concept to understand: Add a layer of software that allows processing capability to work across multiple operating environments. It drives both efficiency and performance because it puts to good use resources that would otherwise sit idle.
Storage virtualization is a different animal. It doesn't free up capacity that you didn't know you had. Rather, it allows existing storage resources to be combined and reconfigured to more closely match shifting data requirements. It's a subtle distinction, but one that makes a lot of difference between what many enterprises expect to gain from the technology and what it actually delivers."
Jon Toigo on his DrunkenData blog brings back the sanity with his post [Once More Into the Fray]. Here is an excerpt:
"What enables me to turn off certain value-add functionality is that it is smarter and more efficient to do these functions at a storage hypervisor layer, where services can be deployed and made available to all disk, not to just one stand bearing a vendor’s three letter acronym on its bezel. Doesn’t that make sense?
I think of an abstraction layer. We abstract away software components from commodity hardware components so that we can be more flexible in the delivery of services provided by software rather than isolating their functionality on specific hardware boxes. The latter creates islands of functionality, increasing the number of widgets that must be managed and requiring the constant inflation of the labor force required to manage an ever expanding kit. This is true for servers, for networks and for storage.
Can we please get past the BS discussion of what qualifies as a hypervisor in some guy’s opinion and instead focus on how we are going to deal with the reality of cutting budgets by 20% while increasing service levels by 10%. That, my friends, is the real challenge of our times."
Did you miss out on last Friday's Live Chat? We are doing it again this Friday, covering parts I and II of Ron's posts, so please join the conversation! The virtual dialogue on this topic will continue in another [Live Chat] on September 30, 2011 from 12 noon to 1pm Eastern Time.
Over on the Tivoli Storage Blog, there is an exchange over the concept of a "Storage Hypervisor". This started with fellow IBMer Ron Riffe's blog post [Enabling Private IT for Storage Cloud -- Part I], with a promise to provide parts 2 and 3 in the next few weeks. Here's an excerpt:
"Storage resources are virtualized. Do you remember back when applications ran on machines that really were physical servers (all that “physical” stuff that kept everything in one place and slowed all your processes down)? Most folks are rapidly putting those days behind them.
In August, Gartner published a paper [Use Heterogeneous Storage Virtualization as a Bridge to the Cloud] that observed “Heterogeneous storage virtualization devices can consolidate a diverse storage infrastructure around a common access, management and provisioning point, and offer a bridge from traditional storage infrastructures to a private cloud storage environment” (there’s that “cloud” language). So, if I’m going to use a storage hypervisor as a first step toward cloud enabling my private storage environment, what differences should I expect? (good question, we get that one all the time!)
The basic idea behind hypervisors (server or storage) is that they allow you to gather up physical resources into a pool, and then consume virtual slices of that pool until it’s all gone (this is how you get the really high utilization). The kicker comes from being able to non-disruptively move those slices around. In the case of a storage hypervisor, you can move a slice (or virtual volume) from tier to tier, from vendor to vendor, and now, from site to site all while the applications are online and accessing the data. This opens up all kinds of use cases that have been described as “cloud”. One of the coolest is inter-site application migration.
A good storage hypervisor helps you be smart.
Application owners come to you for storage capacity because you’re responsible for the storage at your company. In the old days, if they requested 500GB of capacity, you allocated 500GB off of some tier-1 physical array – and there it sat. But then you discovered storage hypervisors! Now you tell that application owner he has 500GB of capacity… What he really has is a 500GB virtual volume that is thin provisioned, compressed, and backed by lower-tier disks. When he has a few data blocks that get really hot, the storage hypervisor dynamically moves just those blocks to higher tier storage like SSD’s. His virtual disk can be accessed anywhere across vendors, tiers and even datacenters. And in the background you have changed the vendor storage he is actually sitting on twice because you found a better supplier. But he doesn’t know any of this because he only sees the 500GB virtual volume you gave him. It’s 'in the cloud'."
"Let’s start with a quick walk down memory lane. Do you remember what your data protection environment looked like before virtualization? There was a server with an operating system and an application… and that thing had a backup agent on it to capture backup copies and send them someplace (most likely over an IP network) for safe keeping. It worked, but it took a lot of time to deploy and maintain all the agents, a lot of bandwidth to transmit the data, and a lot of disk or tapes to store it all. The topic of data protection has modernized quite a bit since then.
Fast forward to today. Modernization has come from three different sources – the server hypervisor, the storage hypervisor and the unified recovery manager. The end result is a data protection environment that captures all the data it needs in one coordinated snapshot action, efficiently stores those snapshots, and provides for recovery of just about any slice of data you could want. It’s quite the beautiful thing."
At this point, you might scratch your head and ask "Does this Storage Hypervisor exist, or is this just a theoretical exercise?" The answer of course is "Yes, it does exist!" Just like VMware offers vSphere and vCenter, IBM offers block-level disk virtualization through the SAN Volume Controller(SVC) and Storwize V7000 products, with a full management support from Tivoli Storage Productivity Center Standard Edition.
SVC has supported every release of VMware since the 2.5 version. IBM is the leading reseller of VMware, so it makes sense for IBM and VMware development to collaborate and make sure all the products run smoothly together. SVC presents volumes that can be formatted for VMFS file system to hold your VMDK files, accessible via FCP protocol. IBM and VMware have some key synergies:
Management integration with Tivoli Storage Productivity Center and VMware vCenter plug-in
VAAI support: Hardware-assisted locking, hardware-assisted zeroing, and hardware-assisted copying. Some of the competitors, like EMC VPLEX, don't have this!
Space-efficient FlashCopy. Let's say you need 250 VM images, all running a particular level of Windows. A boot volume of 20GB each would consume 5000GB (5 TB) of capacity. Instead, create a Golden Master volume. Then, take 249 copies with space-efficient FlashCopy, which only consumes space for the modified portions of the new volumes. For each copy, make the necessary changes like unique hostname and IP address, changing only a few blocks of data each. The end result? 250 unique VM boot volumes in less than 25GB of space, a 200:1 reduction!
Support for VMware's Site Recovery Manager using SVC's Metro Mirror or Global Mirror features for remote-distance replication.
Data center federation. SVC allows you to seamlessly do vMotion from one datacenter to another using its "stretched cluster" capability. Basically, SVC makes a single image of the volume available to both locations, and stores two physical copies, one in each location. You can lose either datacenter and still have uninterrupted access to your data. VMware's HA or Fault Tolerance features can kick in, same as usual.
But unlike tools that work only with VMware, IBM's storage hypervisor works with a variety of server virtualization technologies, including Microsoft Hyper-V, Xen, OracleVM, Linux KVM, PowerVM, z/VM and PR/SM. This is important, as a recent poll on the Hot Aisle blog indicates that [44 percent run 2 or more server hypervisors]!
Join the conversation! The virtual dialogue on this topic will continue in a [live group chat] this Friday, September 23, 2011 from 12 noon to 1pm EDT. Join me and about 20 other top storage bloggers, key industry analysts and IBM Storage subject matter experts to discuss storage hypervisors and get questions answered about improving your private storage environment.
This last one on how to build your own Watson, Jr. has gotten over 69,000 hits! While several people told me they plan to build their own, I have not heard back from anyone yet, so perhaps it is taking longer than expected.
IBM and Wellpoint announced this week that it will be [putting Watson to work] in healthcare. [Wellpoint] is one of the largest health benefits company in the United States, with over 70 million people served through its affiliate plans and its various subsidiaries. I am one of the development lab advocates for Wellpoint, and have been proud to work with the account team to help Wellpoint achieve their goals.
This marks the first commercial deployment of IBM Watson. This is a joint effort. IBM will develop the base IBM Watson for healthcare platform, and Wellpoint will then develop healthcare-specific solutions to run on this platform. Watson's ability to analyze the meaning and context of human language, and quickly process vast amounts of information to suggest options targeted to a patient's circumstances, can assist decision makers, such as physicians and nurses, in identifying the most likely diagnosis and treatment options for their patients.
Is this going to put doctors out of business? No. Physicians find it challenging to read and understand hundreds or thousands of pages of text, and put this into their practice. IBM Watson, on the other hand, can scan through hundred of millions of pages in just a few seconds to help answer a question or provide recommendations. Together, doctors armed with access to IBM Watson will be able to improve the quality and effectiveness of medical care.
From an insurance point of view, improving the quality of care will help reduce medical mistakes and malpractice lawsuits. This is a win-win for everyone except ambulance-chasing lawyers!
Last week, US President Barack Obama declared September 2011 as "National Preparedness Month". Here is an excerpt of the press release:
Whenever our Nation has been challenged, the American people have responded with faith, courage, and strength. This year, natural disasters have tested our response ability across all levels of government. Our thoughts and prayers are with those whose lives have been impacted by recent storms, and we will continue to stand with them in their time of need. This September also marks the 10th anniversary of the tragic events of September 11, 2001, which united our country both in our shared grief and in our determination to prevent future generations from experiencing similar devastation. Our Nation has weathered many hardships, but we have always pulled together as one Nation to help our neighbors prepare for, respond to, and recover from these extraordinary challenges.
In April of this year, a devastating series of tornadoes challenged our resilience and tested our resolve. In the weeks that followed, people from all walks of life throughout the Midwest and the South joined together to help affected towns recover and rebuild. In Joplin, Missouri, pickup trucks became ambulances, doors served as stretchers, and a university transformed itself into a hospital. Local businesses contributed by using trucks to ship donations, or by rushing food to those in need. Disability community leaders worked side-by-side with emergency managers to ensure that survivors with disabilities were fully included in relief and recovery efforts. These stories reveal what we can accomplish through readiness and collaboration, and underscore that in America, no problem is too hard and no challenge is too great.
Preparedness is a shared responsibility, and my Administration is dedicated to implementing a "whole community" approach to disaster response. This requires collaboration at all levels of government, and with America's private and nonprofit sectors. Individuals also play a vital role in securing our country. The National Preparedness Month Coalition gives everyone the chance to join together and share information across the United States. Americans can also support volunteer programs through www.Serve.gov, or find tools to prepare for any emergency by visiting the Federal Emergency Management Agency's Ready Campaign website at [www.Ready.gov] or [www.Listo.gov].
In the last few days, we have been tested once again by Hurricane Irene. While affected communities in many States rebuild, we remember that preparedness is essential. Although we cannot always know when and where a disaster will hit, we can ensure we are ready to respond. Together, we can equip our families and communities to be resilient through times of hardship and to respond to adversity in the same way America always has -- by picking ourselves up and continuing the task of keeping our country strong and safe.
NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, by virtue of the authority vested in me by the Constitution and the laws of the United States, do hereby proclaim September 2011 as National Preparedness Month. I encourage all Americans to recognize the importance of preparedness and observe this month by working together to enhance our national security, resilience, and readiness.
IBM has several webinars to help you prepare for upcoming disasters.
Today, September 8, at 4pm EDT, IBM is hosting a [CloudChat on Business Resilience] will focus on resiliency and continuity in the cloud—a timely topic considering the recent weather events on the East Coast of the U.S. This chat will include Richard Cocchiara, IBM Distinguished Engineer and CTO, IBM Business Continuity and Resiliency Services (@RichCocchiara1) and Patrick Corcoran, Global Business Development, IBM Business Continuity and Resiliency Services (@PatCorcoranIBM).
Don't think you can afford Disaster Recovery planning? Next week, September 13, I will be joined with a few other experts on freeing up much needed funds from your tight IT budget, by being more efficient. The Webinar [Taming Data Growth Made Easy] is part of IBM's "IT Budget Killer" series.
Lastly, on September 21, IBM will have the Webinar [Planning for Disaster Recovery in a Power Environment: Best Practices to Protect Your Data]. This will cover principal lessons learned from disasters like Hurricane Katrina and the World Trade Center, local and regional considerations for Disaster Recovery Planning, planning Recovery Time Objectives (RTOs), and best practices for automation, mirroring and multiple Site Operational Efficiencies. A customer case study from University of Rochester Medical Center (URMC) will help reinforce the concepts, with a discussion on how a major hospital ensures Business Continuity via Contingency Planning using IBM Power Systems. The speakers in clude Steve Finnes, World Wide Offering Manager for IBM Power Systems, Vic Peltz, Consulting IT Architect for WW Business Continuance Technical Marketing, and Rick Haverty, Director of IT Infrastructure at University of Rochester Medical Center (URMC).
Hopefully, you will find these webinars useful and informative!
We had our first "Future of IT Storage" Lunch-and-Learn here in Indianapolis, IN. We held it at the [Harry & Izzy's Restaurant], which looks like it has been in business for quite a while, but actually was only started four years ago. It is the sister restaurant for St. Elmo's next door which has been running since 1902, so it maintains a sense of that heritage, but with a bit more casual atmosphere.
Please note that in the wake of Hurricane Irene, the [Burlington, MA (Boston Area) event] has been postponed, probably to October or November. We have already notified all the people who signed up, but in case you planned just to show up, I wanted to let you know here in this blog.
Special thanks to Karen Harrison and Kerry Ingram for their help in setting up this event! Also a shout-out to Leanna and Amy, our two waitresses who served us today!
Wrapping up my coverage of the [IBM System Storage Technical University 2011], I attended a few sessions on Friday morning. The last session was Glenn Anderson's "IT Game Changers: the IT Professional's Guide to Becoming a Technology Trailblazer." Glenn used to run the Storage University events, but now is the conference manager for the System z mainframe events.
Glenn organized this talk from lessons from the following books:
Glen suggested that IT professionals should understand the dissatisfaction with IT that is driving companies to switch over to Cloud Computing. IT professionals should adopt a service-oriented approach, realize the full potential of new disruptive technologies, and know when to "jump the curve" to the next generation of technology. For example, IT professionals should lead the movement to Cloud. If you build your own private cloud, or purchase some time for instances on a public cloud, you will be in a better position to be the "trusted advisor" to IT management.
CIOs should encourage IT to be part of the corporate strategy, but may have to fix the broken IT funding model. The IT department should be a "value center" not a "cost center" as it has been traditionally treated. When treated as a "cost center", IT departments only focus on cost reductions, and not looking at ways that the IT department can help drive revenues, improve customer service, or enhance employee productivity. A well-orgnized IT department can be a competitive advantage.
Taking a "service-oriented" approach allows IT and Business Process to come together. Often times, IT and business professionals don't communicate well, and this new service-oriented approach can bridge the gap. Service Oriented Architecture [SOA] can help connect existing legacy applications to the new Cloud Computing environment.
IT budgets should consist of two parts. Strategic funding for new IT projects, and an operational budget for keeping current applications running. Roughly 45 percent of capital investment in USA goes toward IT. Too often, the IT department is focused on itself, on technology and reducing costs, and not enough on aligning IT with business transformation. When IT is used in conjunction with a sound business strategy, their can be significant payoff.
After 550 years, the printing press and printed materials are being pushed from center. While other electronic media like radio and television have been around for a while, the internet and digital publishing are constantly available, and represent a shift from traditional printed materials.
When evaluating new technologies, IT professionals should ask themselves a few questions. Is it easy to use? Does it enable people to connect in new ways? Is it more cost-effective, or tap new sources of revenue? Does it shift power from one player to another? A new intellectual ethic is taking hold. Becoming an IT Game Changer can help stay one step ahead as Cloud Computing and other new IT platforms are adopted.
Continuing my coverage of the [IBM System Storage Technical University 2011], I participated in the storage free-for-all, which is a long-time tradition, started at SHARE User Group conference, and carried forward to other IT conferences. The free-for-all is a Q&A Panel of experts to allow anyone to ask any question. These are sometimes called "Birds of a Feather" (BOF). Last year, we had two: one focused on Tivoli Storage software, and the second to cover storage hardware. This year, we had two, one for System x called "Ask the eXperts", and one for System Storage called "Storage Free-for-All". This post covers the latter.
(Disclaimer: Do not shoot the messenger! We had a dozen or more experts on the panel, representing System Storage hardware, Tivoli Storage software, and Storage services. I took notes, trying to capture the essence of the questions, and the answers given by the various IBM experts. I have spelled out acronyms and provided links to relevant materials. The answers from individual IBMers may not reflect the official position of IBM management. Where appropriate, my own commentary will be in italics.)
You are in the wrong session! Go to "Ask the eXperts" session next door!
The TSM GUI sucks! Are there any plans to improve it?
Yes, we are aware that products like IBM XIV have raised the bar for what people expect from graphical user interfaces. We have plans to improve the TSM GUI. IBM's new GUI for the SAN Volume Controller and Storwize V7000 has been well-received, and will be used as a template for the GUIs of other storage hardware and software products. The GUI uses the latest HTML5, Dojo widgets and AJAX technologies, eliminating Java dependencies on the client browser.
Can we run the TSM Admin GUI from a non-Windows host?
IBM has plans to offer this. Most likely, this will be browser-based, so that any OS with a modern browser can be used.
As hard disk drives grow larger in capacity, RAID-5 becomes less viable. What is IBM doing to address this?
IBM is aware of this problem. IBM offers RAID-DP on the IBM N series, RAID-X on the IBM XIV, and RAID-6 on its other disk systems.
TPC licensing is outrageous! What is IBM going to do about it?
About 25 percent of DS8000 disk systems have SSD installed. Now that IBM DS8000 Easy Tier supports "any two" tiers, roughly 50 percent of DS8000 now have Easy Tier activated. No idea on how Easy Tier has been adopted on SVC or Storwize V7000.
We have an 8-node SVC cluster, should we put 8 SSD drives into a single node-pair, or spread them out?
We recommend putting a separate Solid-State Drive in each SVC node, with RAID-1 between nodes of a node-pair. By separating the SSD across I/O groups, you can reduce node-to-node traffic.
How well has SVC 6.2 been adopted?
The inventory call-home data is not yet available. The only SVC hardware model that does not support this level of software was the 2145-4F2 introduced in 2003. Every other model since then can be updated to this level.
Will IBM offer 600GB FDE drives for the IBM DS8700?
Currently, IBM offers 300GB and 450GB 15K RPM drives with the Full-Disk Encryption (FDE) capability for the DS8700, and 450GB and 600GB 10K RPM drives with FDE for the IBM DS8800. IBM is working with its disk suppliers to offer FDE on other disk capacities, and on SSD and NL-SAS drives as well, so that all can be used with IBM Easy Tier.
Is there a reason for the feature lag between the Easy Tier capabilities of the DS8000, and that of the SVC/Storwize V7000?
We have one team for Easy Tier, so they implement it first on DS8000, then port it over to SVC/Storwize V7000.
Does it even make sense to have separate storage tiers, especially when you factor in the cost of SVC and TPC to make it manageable?
It depends! We understand this is a trade-off between cost and complexity. Most data centers have three or more storage tiers already, so products like SVC can help simplify interoperability.
Are there best practices for combining SVC with DS8000? Can we share one DS8000 system across two or more SVC clusters?
Yes, you can share one DS8000 across multiple SVC clusters. DS8000 has auto-restripe, so consider having two big extent pools. The queue depth is 3 to 60, so aim to have up to 60 managed disks on your DS8000 assigned to SVC. The more managed disks the better.
The IBM System Storage Interopability Center (SSIC) site does not seem to be designed well for SAN Volume Controller.
Yes, we are aware of that. It was designed based on traditional Hardware Compatability Lists (HCL), but storage virtualization presents unique challenges.
How does the 24-hour learning period work for IBM Easy Tier? We have batch processing that runs from 2am to 8am on Sundays.
You can have Easy Tier monitor across this batch job window, and turn Easy Tier management between tiers on and off as needed.
Now that NetApp has acquired LSI, is the DS3000 still viable?
Yes, IBM has a strong OEM relationship with both NetApp and LSI, and this continues after the acquisition.
If have managed disks from a DS8000 multi-rank extent pool assigned to multiple SVC clusters, won't this affect performance?
Yes, possibly. Keep managed disks on seperate extent pools if this is a big concern. A PERL script is available to re-balance SVC striped volumes as needed after these changes.
Is the IBM [TPC Reporter] a replacement for IBM Tivoli Storage Productivity Center?
No, it is software, available at no additional charge, that provides additional reporting to those who have already licensed Tivoli Storage Productivity Center 4.1 and above. It will be updated as needed when new versions of Productivity Center are released.
We are experiencing lots of stability issues with SDD, SDD-PCM and SDD-DSM multipathing drivers. Are these getting the development attention they deserve?
IBM's direction is to shift toward native OS-based multipathing drivers.
Is anyone actually thinking of deploying public cloud storage in the near-term?
A few hands in the audience were raised.
None of the IBM storage devices seem to have [REST API]. Cloud storage providers are demanding this. What are IBM plans?
IBM plans to offer REST on SONAS. IBM uses SONAS internally for its own cloud storage offerings.
If you ask a DB2 specialist, an AIX specialist, and a System Storage specialist, on how to configure System p and System Storage for optimal performance, you get three different answers. Are there any IBMers who are cross-functional that can help?
Yes, for example, Earl Jew is an IBM Field Technical Support Specialist (FTSS) for both System p and Storage, and can help you with that.
Both Oracle and Microsoft recommend RAID-10 for their applications.
Don't listen to them. Feel free to use RAID-5, RAID-6 or RAID-X instead.
Resizing SVC source volumes forces ongoing FlashCopy or Metro Mirror relatiohships to be stopped. Does IBM plan to address this?
Currently, you have to stop, resize both source and target, then start the relationship again. Consider getting IBM Tivoli Storage Productivity Center for Replication (TPC-R).
IBM continues to support this for exising clients. For new deployments, IBM offers SONAS and the Information Archive (IA).
When will I be able to move SVC volumes between I/O groups?
You can today, but it is disruptive to the operating system. IBM is investigating making this less disruptive.
Will XIV ever support the mainframe?
It does already, with support for both Linux and z/VM today. For VSE support, use SVC with XIV. For those with the new zBX extension, XIV storage can be used with all of the POWER and x86-based operating systems supported. IBM has no plans to offer direct FICON attachment for z/OS or z/TPF.
Not a question - Kudos to the TSM and ProtecTIER team in supporting native IP-based replication!
When will IBM offer POWER-based models of the XIV, SVC and other storage devices?
IBM's decision to use industry-standard x86 technology has proven quite successful. However, IBM re-looks at this decision every so many years. Once again, the last iteration determined that it was not worth doing. A POWER-based model might not beat the price/performance of current x86 models, and maintaining two separate code bases would hinder development of new innovations.
We have both System i and System z, what is IBM doing to address the fact that PowerHA and GDPS are different?
IBM TPC-R has a service offering extension to support "IBM i" environments. GDPS plans to support multi-platform environments as well.
This was a great interactive session. I am glad everyone stayed late Thursday evening to participate in this discussion.
IBM Storage Strategy for the Smarter Computing Era
I presented this session on Thursday morning. It is a session I give frequently at the IBM Tucson Executive Briefing Center (EBC). IBM launched [Smarter Computing initiative at IBM Pulse conference]. My presentation covered the role of storage in Business Analytics, Workload Optimized Systems, and Cloud Computing.
Layer 8: Cloud Computing and the new IT Delivery Model
Ed Batewell, IBM Field Technical Support Specialist, presented this overview on Cloud Computing. The "Layer 8" is a subtle reference to the [7-layer OSI Model] for networking protocols. Ed cites insights from the [2011 IBM Global CIO Survey]. Of the 3000 companies surveyed, 60 percent plan to use or deploy clouds. In USA, 70 percent of CIOs have significant plans for cloud within the next 3-5 years. These numbers are double the statistics gleamed from the 2009 Global CIO survey. Clouds are one of IBM's big four initiatives, expecting to generate $7 Billion USD annual revenues by 2015.
IBM is recognized in the industry as one of "Big 5" vendors (Google, Yahoo, Microsoft, and Amazon round out the rest). As such, IBM has contributed to the industry a set of best practices known as the [Cloud Computing Reference Architect (36-page document)]. As is typical for IBM, this architecture is end-to-end complete, covering the three main participants for successful cloud deployments:
Consumers: the people and systems that use cloud computing services
Providers: the people, infrastructure and business operations needed to deliver IT services to consumers
Developers: the people and their development tools that create apps and platforms for cloud computing
IBM is working hard to eliminate all barriers to adoption for Cloud Computing. [Mirage image management] can patch VM images offline to address "Day 0" viruses. [Hybrid Cloud Integrator can help integrate new Cloud technologies to legacy applications. [IBM Systems Director VMcontrol] can manage VM images from z/VM on the mainframe, to PowerVM on UNIX servers, to VMware, Microsoft, Xen and KVM for x86 servers. IBM's [Cloud Service Provider Platform (CSP2)] is designed for Telecoms to offer Cloud Computing services. IBM CloudBurst is a "Cloud-in-a-Can" optimized stack of servers, storage and switches that can be installed in five days and comes in various "tee-shirt sizes" (Small, Medium, Large and Extra Large), depending on how many VMs you want to run.
Ed mentioned that companies trying to build their own traditional IT applications and environments, in an effort to compete against the cost-effective Clouds, reminded him of Thomas Thwaites' project of building a toaster from scratch. You can watch the [TED video, 11 minutes]:
An interesting project is [Reservoir] which IBM is working with other industry leaders to develop a way to seamlessly migrate VMs from one location to another, globally, without requiring shared storage, SAN zones or Ethernet subnets. This is similar to how energy companies buy and sell electricity to each other, as needed, or the way telecommunications companies allow roaming acorss each others networks.
IBM System Networking - Convergence
Jeff Currier, IBM Executive Consultant for the new IBM System Networking group, presented this session on Network Convergence. Storage is expected to grow 44x, from 0.8 [Zettabytes] in 2009, to 35 Zetabytes by the year 2020. The role of the network is growing in importance. IBM refers to this converged loss-less Ethernet network as "Convergence Enhanced Ethernet" (CEE), which Cisco uses the term "Data Center Ethernet" (DCE), and the rest of the industry uses "Data Center Bridging" (DCB).
To make this happen, we need to replace Spanning Tree Protocol [STP] that eliminates walking in circles in a multi-hop network configuration, with a new Layer 2 Multipathing (L2MP) protocol. The two competing for the title are Shortest Path Bridging (IEEE 802.1aq) and Transparent Interconnect of Lots of Links (IETF TRILL).
All roads lead to Ethernet. While FCoE has not caught on as fast as everyone hoped, iSCSI has benefited from all the enhancements to the Ethernet standard. iSCSI works in both lossy and lossless versions of Ethernet, and seems to be the preferred choice for new greenfield deployments for Small and Medium sized Businesses (SMB). Larger enterprises continue to use Fibre Channel (FCP and FICON), but might use single-hop FCoE from the servers to top-of-rack switches. Both iSCSI and FCoE scale well, but FCoE is considered more efficient.
IBM has a strategy, and is investing heavily in these standards, technologies, and core competencies.
I have been working on Information Lifecycle Management (ILM) since before they coined the phrase. There were several break-out sessions on the third day at the [IBM System Storage Technical University 2011] related to new twists to ILM.
The Intelligent Storage Service Catalog (ISSC) and Smarter ILM
Hans Ammitzboll, Solution Rep for IBM Global Technology Services (GTS), presented an approach to ILM focused on using different storage products for different tiers. Is this new? Not at all! The original use of the phrase "Information Lifecycle Management" was coined in the early 1990s by StorageTek to help sell automated tape libraries.
Unfortunately, disk-only vendors started using the term ILM to refer to disk-to-disk tiering inside the disk array. Hans feels it does not make sense to put the least expensive penny-per-GB 7200 RPM disk inside the most expense enterprise-class high-end disk arrays.
IBM GTS manages not only IBM's internal operations, but the IT operations of hundreds of other clients. To help manage all this storage, they developed software to supplement reporting, monitoring and movement of data from one tier to another.
The Intelligent Storage Service Catalog (ISSC) can save up to 80 percent of planning time for managing storage. What did people use before? Hans poked fun at chargeback and showback systems that "offer savings" but don't actually "impose savings". He referred to these as Name-and-Shame, where the top 10 offenders of storage usage.
His storage pyramid involves a variety of devices, with IBM DS8000, SVC and XIV for the high-end, midrange disk like Storwize V7000, and blended disk-and-tape solutions like SONAS and Information Archive (IA) for the lower tiers.
Mark Taylor, IBM Advanced Technical Services, presented the policy-driven automation of IBM's Scale-Out NAS (SONAS). A SONAS system can hold 1 to 256 file systems, and each file system is further divided into fileset containers. Think of fileset containers like 'tree branches' of the file system.es.
SONAS supports policies for file placement, file movement, and file deletion. These are SQL-like statements that are then applied to specific file systems in the SONAS. Input variables include date last modified, date last accessed, file name, file size, fileset container name, user id and group id. You can choose to have the rules be case-sensitive or case-insensitive. The rules support macros. A macro pre-processor can help simplify calculations and other definitions that are used repeatedly.
Each file system in SONAS consists of one or more storage pools. For file systems with multiple pools, file placement policies can determine which pool to place each file. Normally, when a set of files are in a specific sub-directory on other NAS systems, all the files will be on the same type of disk. With SONAS, some files can be placed on 15K RPM drives, and other files on slower 7200 RPM drives. This file virtualization separates the logical grouping of files from the physical placement of them.
Once files are placed, other policies can be written to migrate from one disk pool to another, migrate from disk to tape, or delete the file. Migrating from one disk pool to another is done by relocation. The next time the file is accessed, it will be accessed directly from the new pool. When migrating from disk to tape, a stub is left in the directory structure metadata, so that subsequent access will cause the file to be recalled automatically from tape, back to disk. Policies can determine which storage pool files are recalled to when this happens.
Migrating from disk to tape involves sending the data from SONAS to external storage pool manager, such as IBM Tivoli Storage Manager (TSM) server connected to a tape library. SONAS supports pre-migration, which allows the data to be copied to tape, but left on disk, until space is needed to be freed up. For example, a policy with THRESHOLD(90,70,50) will kick in when the file system is 90 percent full, file will be migrated (moved) to tape until it reaches 70 percent, and then files will be pre-migrated (copied) to tape until it reaches 50 percent.
Policies to delete files can apply to both disk and tape pools. Files deleted on tape remove the stub from the directory structure metadata and notify the external storage pool manager to clean up its records for the tape data.
If this all sounds like a radically new way of managing data, it isn't. Many of these functions are based on IBM's Data Facility Storage Management Subsystem (DFSMS) for the mainframe. In effect, SONAS brings mainframe-class functionality to distributed systems.
Understanding IBM SONAS Use Cases
For many, the concept of a scale-out NAS is new. Stephen Edel, IBM SONAS product offering manager, presented a variety of use cases where SONAS has been successful.
First, let's consider backup. IBM SONAS has built-in support for Tivoli Storage Manager (TSM), as well as supporting the NDMP industry standard protocol, for use with Symantec NetBackup, Commvault Simpana, and EMC Legato Networker. While many NAS solutions support NDMP, IBM SONAS can support up to 128 session per interface node, and up to 30 interface nodes, for parallel processing. SONAS has a high-speed file scan to identify files to be backed up, and will pre-fetch the small files into cache to speed up the backup process. A SONAS system can support up to 256 systems, and each file system can be backed up on its own unique schedule if you like. Different file systems can be backed up to different backup servers.
SONAS also has anti-virus support, with your choice of Symantec or McAfee. An anti-virus scan can be run on demand, as needed, or as files are individually accessed. When a Windows client reads a file, SONAS will determine if it has been already scanned with the most recent anti-virus signatures, and if not, will scan before allowing the file to be read. SONAS will also scan new files created.
Successful SONAS deployments addressed the following workloads:
content capture including video capture
high performance computing, research and business analytics
"Cheap and Deep" archive
worldwide information exchange and geographically distant collaboration
SONAS is selling well in Government, Universities, Healthcare, and Media/Entertainment, but is not limited to these industries. It can be used for private cloud deployments and public cloud deployments. Having centralized management for Petabytes of data can be cost-effective either way.
IBM SONAS brings the latest techologies to bring a Smarter ILM to a variety of workloads and use cases.
I am pleased with the turn-out we had attending last week for my Infoboom Webinar on [The Future of Storage]. The 55-minute replay is available on Infoboom, and the slide deck can be downloaded from the [IBM Expert Network].
I mentioned that I was going to Indianapolis and Boston next week to give lectures on this topic. Here are the details:
Indianapolis - September 7, 2011
The Future of Storage with Tony Pearson Luncheon Briefing
Harry & Izzy's
153 South Illinois Street
Indianapolis, IN 46225
Time: 11am to 1:30pm