Tony Pearson is a Master Inventor and Senior IT Architect for the IBM Storage product line at the
IBM Systems Client Experience Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2018, Tony celebrates his 32th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
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Continuing my post-week coverage of the [Data Center 2010 conference], Thursday morning had some interesting sessions for those that did not leave town last night.
Interactive Session Results
In addition to the [Profile of Data Center 2010] that identifies the demographics of this year's registrants, the morning started with highlights of the interactive polls during the week.
External or Heterogeneous Storage Virtualization
The analyst presented his views on the overall External/Heterogeneous Storage Virtualization marketplace. He started with the key selling points.
Avoid vendor lock-in. Unlike the IBM SAN Volume Controller, many of the other storage virtualization products result in vendor lock-in.
Leverage existing back-end capacity. Limited to what back-end storage devices are supported.
Simplify and unify management of storage. Yes, mostly.
Lower storage costs. Unlike the IBM SAN Volume Controller, many using other storage virtualization discover an increase in total storage costs.
Migration tools. Yes, as advertised.
Consolidation/Transition. Yes, over time.
Better functionality. Potentially.
Shortly after several vendors started selling external/heterogeneous storage virtualization solutions, either as software or pre-installed appliances, major storage vendors that were caught with their pants down immediately started calling everything internally as also "storage virtualization" to buy some time and increase confusion.
While the analyst agreed that storage virtualization simplifies the view of storage from the host server side, it can complicate the management of storage on the storage end. This often comes up at the Tucson Briefing Center. I explain this as the difference between manual and automatic transmission cars. My father was a car mechanic, and since he is the sole driver and sole mechanic, he prefers manual transmission cars, easier to work on. However, rental car companies, such as Hertz or Avis, prefer automatic transmission cars. This might require more skills on behalf of their mechanics, but greatly simplifies the experience for those driving.
The analyst offered his views on specific use cases:
Data Migration. The analyst feels that external virtualization serves as one of the best tools for data migration. But what about tech refresh of the storage virtualization devices themselves? Unlike IBM SAN Volume Controller, which allows non-disruptive upgrades of the nodes themselves, some of the other solutions might make such upgrades difficult.
Consolidation/Transition. External virtualization can also be helpful, depending on how aggressive the schedule for consolidation/transition is performed.
Improved Functionality/Usability. IBM SAN Volume Controller is a good example, an unexpected benefit. Features like thin provisioning, automated storage tiering, and so on, can be added to existing storage equipment.
The analyst mentioned that there were different types of solutions. The first category were those that support both internal storage and external storage virtualization, like the HDS USP-V or IBM Storwize V7000. He indicated that roughly 40 percent of HDS USP-V are licensed for virtualization. The second category were those that support external virtualization only, such as IBM SAN Volume Controller, HP Lefthand and SVSP, and so on. The third category were software-only Virtual Guest images that could provide storage virtualization capabilities.
The analyst mentioned EMC's failed product Invista, which sold less than 500 units over the past five years. The low penetration for external virtualization, estimated between 2-5 percent, could be explained from the bad taste that left in everyone considering their options. However, the analyst predicts that by 2015, external virtualization will reach double digit marketshare.
Having a feel for the demographics of the registrants, and specific interactive polling in each meeting, provides a great view on who is interested in what topic, and some insight into their fears and motivations.
Hi everyone! It's Sunday, and I have arrived safely to Orlando, Florida. It actually took me 25 hours to get here, due to mechanical problems on the plane, and an unexpected overnight stay in Chicago. My checked bags unfortunately got misplaced in Chicago, and will hopefully arrive later today.
In past years, IBM ran three separate storage events. One for IT executives, one for technical storage administrators, and one for IBM Business Partners. This year, we have combined all three into one event: IBM Edge. There are three distinct venues: Executive Edge is for the CIOs and IT Directors, Technical Edge for the storage administrators, and Winning Edge is for the IBM Business Partners.
I will be spending most of my time at the Technical Edge events. This year, I was on the review board, and spent much of the last three weeks reviewing a good portion of the 249 presentation topics that will be given this week.
If you have never been to IBM storage events in the past, or it has been awhile since your last one, you can review my blog posts from prior years to get familiar. I have them collected here in my January post [Mark your Calendars - Upcoming Events].
Here is my tentative plan for the week, in case you want to find me. The table is color-coded. White for sessions I am merely attending, and yellow for those sessions that I am presenting or participating as part of a panel.
Opening General Session
Bonnet Creek Ballroom
Technical Edge Main Tent
Waldorf Astoria Ballroom
Understanding Your Options for Storing Archive Data to Meet Compliance Challenges
IBM TotalStorage Productivity Center: New Features and Functions
Hamilton & Indian
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
Reception and Concert
IBM Building Blocks for Technical Computing
IBM Tivoli Storage Manager as a Cloud Backup Service
IBM SMB Solutions for Cloud
Introducing the IBM SmartCloud Virtual Storage Center
Using Social Media for IBM System Storage Birds of a Feather
Data Footprint Reduction: Understanding IBM Storage Efficiency Options
IBM Active Cloud Engine Implementation on IBM SONAS 1.3 and IBM Storwize V7000 Unified
Introducing VMware vSphere Storage Features
Hamilton & Indian
IBM's Storage Strategy in the Smarter Computing Era
Bonnet Creek Salon
IBM SONAS and the IBM Cloud Storage Taxonomy
Dinner and Concert
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
Bonnet Creek Salon
IBM Tivoli Storage Productivity Center Overview and Update
Bonnet Creek Salon
Encryption and Key Management in the Cloud: The Top 6 Concerns to Ensure a Secure and Reliable Solution
IBM SmartCloud Enterprise -- Object Storage
Hamilton & Indian
Smarter Storage for Smarter Computing
Storage "Free-for-All" moderated by Scott Drummond
How Real-Time Compression Can Maximize Storage Efficiency for Production Applications
Hamilton & Indian
NAS File Systems: Access and Authentication
It's going to be a fun and busy week! I will be tweeting throughout the week. You can follow me on Twitter at [@az990tony]. You can also follow tweets marked #IBMstorage and #IBMedge from others.
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony].
Once again, I will be working the IBM Exhibition Booth of the Solution Showcase, attending keynote and break-out sessions, and meeting with clients and analysts. Today is mostly setting up the booth, getting my registration badge and materials, an orientation meeting for first-timers, and finish off the evening with a networking event to get the party started!
Traffic to and from the hotel was a mess today because of the [Las Vegas Strip at Night Rock-n-Roll Marathon]. The entire Las Vegas Boulevard was blocked off from 2pm to 11pm, causing taxis some headaches getting to and from each hotel. This marathon included a "Stiletto Dash" where women had to run in shoes that had at least three inch heels! (Only in Las Vegas!)
The conference is organized into 8 tracks:
Navigating the Journey to Cloud-Delivered Services
Achieving and Maintaining IT Operational Excellence
Modernizing Your Storage Strategy to Keep Pace with Burgeoning Demand
Ensuring Your Business Continuity Management Plan Reflects Today's Realities and Tomorrow's Challenges
Virtualization: Moving at Light Speed While Leveraging Your Existing Investments
The Future of Servers and Operating Systems
Data Center Modernization: Staying Agile in Chaotic Times
Pervasive Mobility: What Infrastructure and Operations Needs to Know Now
I am glad to see that storage got its own track this year! If you are attending the conference, here are the sessions that IBM is featuring for Monday:
IBM: Watson and Your Data Center
This is a lunch-time talk. Steve Sams, IBM VP of Sites and Facilities, will explain how to leverage Watson-like analytic approaches to provide flexible, cost-effective data center solutions. Analytics can be used to better align IT to the business needs, optimize server, storage and network utilization and improve data center design.
IBM: University of Rochester Medical Center cracks the code on data growth
Rick Haverty, Director of Infrastructure for University of Rochester Medical Center (URMC), will discuss how his team built a storage strategy that transformed their environment to bring savings right to their bottom line without sacrificing the speed, criticality and performance requirements of their imaging and EMR systems. I will be there to introduce Rick at the beginning, and then moderate the Q&A after the talk.
Solution Showcase Reception
The Solution Showcase opens up Monday night with a reception, serving food and drinks. Look for the IBM Portable Mobile Data Center (PMDC), the big trailer on the show floor. We also have an exhibit booth, across from the PMDC, to ask questions and talk with various IBM experts. You can look for me and the other experts wearing white lab coats!
This week, I will be in Las Vegas for the 30th annual [Data Center Conference]. For those on Twitter, follow the conference on hashtag #GartnerDC, and follow me at [@az990tony]. IBM is a Global Partner and Platinum Sponsor for this event. Here is a recap of some of the Monday morning keynote sessions:
Welcome and Introduction
Monday morning kicked off with a welcome introduction from the conference coordinators. This is the highest attendance for this conference in its 30 year history, with 60 percent of the attending for their first time, and 18 percent only once before. This is the fourth time I am attending. Half of the attendees represent corporations with 20,000 employees or more, the other half from smaller companies and government agencies. The top five industries represented are financial services, public sector, healthcare, manufacturing, and energy.
This conference uses a clever "interactive polling" where hand-held devices can be used to select choices, and results of over 800 voters are presented immediately on the big screen.
For IT budgets, 42 percent plan to increase next year, 32 percent flat, and 26 percent lower, which are similar to the numbers last year. Of nine different IT challenges, the top three were managing storage growth, power/cooling issues, and adopting a Cloud strategy.
Top 10 Trends and how they will impact Data Center IT
The analyst presented top 10 business, technology and societal trends that will impact IT. He added a last-minute eleventh issue that he felt will impact everyone in 2012:
Consumerization and the Tablet. Back in 1997, a GB of flash memory cost $7,992 US dollars, and today that same GB costs only 25 cents. Employees are bringing their own devices to the workplace, and expecting IT support.
Infinite Data Center. You may never have to expand your floorspace again. Improvements in server and storage density can allow you to continually upgrade in place.
Energy Management. Data centers consume 100x more energy than the offices they support. The cost of energy is on part with IT equipment. Energy management is becoming an enterprise-wide discipline. A key performance indicator (KPI) can be "compute per kW" or "compute per Square foot".
Context Awareness. There are hundreds of thousands of apps for Android-based smart phones and iPhones. Context awareness allows an app to help business travelers in airports know what restaurants are nearby, their flight status, and alternate flights available, based entirely on their location.
Hybrid Clouds. By 2013, over 60 percent of cloud adoption will be to redeploy existing apps like email. Some 80 percent of cloud initiatives will be private or hybrid configurations. Customers want "good enough" technology, and thus Cloud will be mostly an augmentation strategy.
Fabric Computing. The opposite of fully-integrated stacks is the notion of having compute, memory and storage joined together via an interconnect fabric with software to manage the entire environment.
IT Complexity. Robert Glass's Law states that for every 25 percent increase in functionality, there is a 100 percent increase in complexity. See Roger Session's whitepaper [The IT Complexity Crisis: Danger and Opportunity] for more on this.
Patterns and Analytics. Big data and business analytics is a key platform. This is expected to grow 60 percent CAGR.
Impact of Virtualization. Virtualizing your environment should be considered a continuous process, not a one-time project. Many companies are running x86 servers at less than 55 percent, which the speaker considers under-utilized. Virtual Desktop Infrastructure (VDI) is a trade-off, may cost more but have other business benefits to consider. The problem is that many IT shops are organized vertially (a server team, storage team, network team) but problems surface horizontally, and there is no "ownership" for the resolution. Some use "tiger teams" to address this. Companies should reward lateral thinking.
Social Media. Of the ommunications on cell phones by college students, 98.4 percent are text messages, and only 1.6 percent voice phone calls. People search Google for "what was", but they search Twitter for "what is". Most of the growth on Twitter are in the 39-52 year-old demographic. The analyst felt that if your company is blocking or restricting access to facebook, twitter, youtube or other social networking sites, then shame on you. I agree!
Flooding in Thailand. Over two million square feet of HDD production space were flooded, and this will impact HDD prices for 2012. Already, a 2TB drive that was selling for $79 at local store is now selling for $190.
How To Get Your CFO's Support For Strategy and Funding
In the first of a series of "mastermind interviews", the analyst interviewed their own CFO Chris Lafond. Ultimately, it is about business results. They have grown annual 15-20 percent, from 250 million in 2003 to 1.3 billion US dollars in 2011 for annual revenue, 4600 employees, doing business in 85 countries. The company is focused on three business areas: Research, Consulting, and Events like this one. Chris does not approve 3-5 year projects, and instead requests projects be broken up into year-long phases. ROI can be very misleading, and he asks instead for benefits and contributions to initiatives.
It is important to keep the horse in front of the cart. Accounting departments should not drive business decisions. For example, companies should not move to the public cloud just so that the accounting department can shift from CAPex to OPex. Try to depreciate as soon as possible. Likewise, green technologies and social responsibility are factors, but not drivers of business decisions. Acquisitions are a natural evolution of the market, so risk mitigation strategies should be in place in case your vendor of choice is acquired by someone you don't like.
For BC/DR planning, the analyst has a single Data Center approach, but Chris indicated that IT is looking to expand this. Their single datacenter for one part of their business was in Florida, and the other in Massachusetts, and both impacted by Hurricanes or Earthquakes recently.
The "lightning round" asked Chris his thoughts, either thumbs up, thumbs down, or neutral, on single ideas or concepts. I liked this part of the interview!
Chargeback? Thumbs down. He doesn't feel you should have internal fighting over charge rates. He prefers showback instead.
BYO Device with stipend? Thumbs down, but inevitable. Giving people a chunk of money to buy their own laptop, smart phone or tablet of choice may wreak havoc on the IT department for support and service.
Telepresence? Thumbs down. Cool, but very expensive. I don't think people are prepared to exploit the benefits of this.
Corporate apps on public "app stores"? Thumbs down. Concerns over security and integration is main issue.
Access to Social Networks? Thumbs up. This is how employees communicate and collaborate. Don't stifle them doing the right things just because you are afraid they might waste 20 minutes on Facebook per day.
Your IT budget? It's up slightly 1-5 percent for 2012.
Cloud? Promising, some challenges related to integration and security.
Chris finished up with a story about an application team that indicated that they would need to make 100 customizations to an off-the-shelf general ledger financial application. Chris and the other executives asked to be presented each and every customization, and he was able to eliminate most of them.
Positive comments I heard from the audience was that these keynotes had real "meat" to them, and not just full of cliches and platitudes that is common for keynote sessions. I would have to agree.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Monday afternoon sessions:
IBM Watson and your Data Center
Steve Sams, IBM VP of Site and Facilities Services, cleverly used IBM Watson as a way to explain how analytics can be used to help manage your data center. Sadly, most of the people at my table missed the connection between IBM Watson and Analytics. How does answering a single trivia question in under three seconds relate to the ongoing operations of a data center? If you were similarly confused, take a peak at my series of IBM Watson blog posts:
The analyst who presented this topic was probably the fastest-speaking Texan I have met. He covered various aspects of Cloud Computing that people need to consider. Why hasn't Cloud taken off sooner? The analyst feels that Cloud Computing wasn't ready for us, and we weren't ready for Cloud Computing. The fundamentals of Cloud Computing have not changed, but we as a society have. Now that many end users are comfortable consuming public cloud resources, from Facebook to Twitter to Gmail, they are beginning to ask for similar from their corporate IT.
Legal issues - see this hour-long video, [Cloud Law & Order], which discusses legal issues related to Cloud Computing.
Employee staffing - need to re-tool and re-train IT employees to start thinking of their IT as a service provider internally.
Hybrid Cloud - rather than struggle choosing between private and public cloud methodologies, consider a combination of both.
University of Rochester Medical Center (URMC) Cracks Code on Data Growth
Often times, the hour is split, 30 minutes of the sponsor talking about various products, followed by 30 minutes of the client giving a user experience. Instead, I decided to let the client speak for 45 minutes, and then I moderated the Q&A for the remaining 15 minutes. This revised format seemed to be well-received!
University of Rochester is in New York, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick back in May, when he presented at the IBM [Storage Innovation Executive Summit] in New York City.
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for continuous operations and high availability, while controlling storage growth and costs.
The Q&A was lively, focusing on how his team manages 1PB of disk storage with just four storage administrators, his choice of a "Vendor Neutral Archive" (VNA), and his experiences with integration.
This was a great afternoon, and I was glad to get all my speaking gigs done early in the week. I would like to thank Rick Haverty of URMC for doing a great job presenting this afternoon!
I presented IBM's Smart Archive strategy and the storage products IBM offers to archive data and meet compliance regulations:
The differences between backup and archive, including a few of my own personal horror stories helping companies who had foolishly thought that keeping backup copies for years would adequately serve as their archive strategy
The differences between Write-Once Read-Many (WORM) media, and Non-Erasable, Non-Rewriteable (NENR) storage options.
How disk-only archive solutions become "space heaters" for your data center.
An overview of the various storage hardware options from IBM.
An explanation of the different IBM software offerings to help complement the storage hardware choices.
IBM TotalStorage Productivity Center (TPC): New Features and Functions
Mike Griese, IBM program manager for TPC, presented the latest in TPC 5.1 version announced this week. His session was organized into four key sections:
Insights - TPC 5.1 integrates COGNOS reporting, which allows custonmization of reports and ad-hoc exploration and analysis. Since the reports are not binary-compiled into the product, IBM can ship new COGNOS reports as templates outside the normal TPC release schedule. Also, TPC 5.1 got smarter on reporting on server virtualization hypervisor environments to avoid double-counting.
Recommendations - TPC 5.1 can analyze your usage patterns across the entire data center and make recommendations to move data from one storage tier to another. You can then act on these recommendations by moving data from one tier to another, either "up-tier" to faster storage, or "down-tier" to less expensive storage, using a storage hypervisor like IBM SAN Volume Controller. This is complementary to features like Easy Tier which optimize within a single disk system.
Performance - TPC 5.1 uses a new web-based GUI, based on AJAX, HTML5 and Dojo widgets, inspired by the IBM XIV GUI, and similar to the web-based GUI of SAN Volume Controller, Storwize V7000 and SONAS.
Mike also explained the new TPC 5.1 packaging. Instead of having a variety of components like "TPC for Disk", "TPC for Data", and "TPC for Replication", the new packaging simplifies this down to two levels of functionality. The basic level supports block-level devices, including disk performance, replication and SAN fabric management. The advanced level adds support for files and databases, including support for Cloud management such as SONAS environments.
Dan Zehnpfennig, Solution Architect, talked about his experiences installing TPC 5.1 and how this was much improved over previous TPC versions.
IBM Watson: How it Works and What it Means for Society Beyond Winning Jeopardy!
This week, I am in Orlando, Florida presenting, blogging and tweeting at the IBM Edge conference. The first day began with opening main tent sessions. Deon Newman, IBM VP of Marketing, was the emcee. The four-person [Bella Electric Strings] rocked the house with some electric violins.
Game Change on a Smarter Planet: A New Era in IT
Rod Adkins, IBM Senior VP for the Systems and Technology Group, presented IBM's Smarter Computing strategy. For those not familiar with this, a little context might help.
Back in 2008, IBM launched its corporate-wide strategy called "Smarter Planet", which focused on solving the world's biggest problems through the effective use of Information Technology. To get there, everything needs to be instrumented to monitor and gather information, interconnected with centralized processing, and analyzed through intelligent algorithms.
Over the past few years, this general approach has been made more specific to tackle problems in particular industries. Detailed approaches like Smarter Cities, Smarter Energy, Smarter Education, Smarter Retail, Smarter Water and Smarter Food, are a few examples of this.
As IBM pursued solutions in each of these areas, clients realized they needed some guidance on the underlying IT infrastructure needed to deploy these solutions. Last year, IBM launched the Smarter Computing, which I [explained in great detail in my blog post last March].
Designed for the Data - to be fair, IBM systems have always been designed for the data. When the System/360 first came out, the bulk of data was stored in structured databases, so systems were designed for this. Today, over 80 percent of data is unstructured, not in a database, so the design and approach for systems today must reflect that new reality. For example, Big Data analytics is often used against spreadsheets, documents, social media feeds, and other unstructured sources.
Workload-Optimized Systems - There are two ways to have a workload-optimized system. The first is to start with general purpose components and tune them, and the second is to integrate expertise into the design.
Managed with Cloud technologies - Cloud computing has introduced new levels of standardization, automation and virtualization.
Rod wrapped up his session discussing the IBM PureSystems family of expert-integrated systems that IBM announced in April. This includes the PureFlex infrastructure system and the PureApplication platform system.
A New Approach to Storage
Brian Truskowski, IBM General Manager for System Storage and Networking, presented IBM's new approach to storage to support Smarter Computing environments.
Efficient by Design - Storage needs to be designed for the data, to store it efficiently, and be able to scale in the expected growth, driven by trends such as Big Data analytics.
Self-Optimizing - Storage needs to be self-optimizing for their particular application workloads, to avoid manual performance tuning efforts. Policies to handle Qualities of Service help optimize performance and costs based on business requirements.
Cloud Agile - Storage needs to be part of a virtualized environment, managed by Cloud technologies. This includes working seemlessly in environments with server hypervisors, storage hypervisors, virtual LANs, SANs and tape libraries.
With this new approach, clients will be able to increase competitiveness, while reducing both capital and operational expenses.
Yoni Cohen is the founder and CEO of Snowball Studios. They started with five artists, and grew to 60 people in a few years to take on bigger projects. They produce digital animation for television shows and commercials.
Despite their small size, they have a dedicated "IT" department. In addition to developing in-house tools for the artists to produce animation, they also were tasked to find the best storage solutions. Files storing 3D video can be quite large. After exhausting research into all the storage options, they chose IBM, and complemented this with the Real-Time Compression appliance for their NAS environments.
The results were stunning. A project that took 417GB before took only 148GB. a 64 percent data footprint reduction! He found he got this 3x reduction across his environment.
University of Rochester Medical Center (URMC)
University of Rochester is in New York state, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick last year, when he presented at the [IBM Storage Innovation Executive Summit] in New York City. Last December, I co-presented with Rick on a session for SONAS at the [Data Center Conference].
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for his Vendor Neutral Archive (VNA). For Rick, the IT Infrastructure has become the new "dial tone", everyone expects it to work 100 percent of the time.
For those not familiar with VNA, Rick has 36 different departments, and each was storing archives of their medical images in separate silos of storage. Using software from [Acuo Technologies], he was able to have all 36 different PACS systems store data onto a single storage repository. The side benefit is that all medical images are now readily available to the Electronic Medical Records (EMR) system.
Main Tent for Technical Edge
After the opening session, the folks in Technical Edge moved to a different room for the main tent session. Mike Kuhn, IBM VP of Systems Lab Services, was the emcee. There were three guest speakers:
Clod Barrera, IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage, presented on storage trends and directions, and how this will influence workload-optimized systems, Cloud computing, Easy Tier, and Active Cloud Engine.
Jeff Jonas, IBM Fellow and Chief Scientist for IBM Entity Analytics, presented "Fantasy Analytics" which explained his work in the Business Analytics. He used "jigsaw puzzles" as an analogy to help explain for the type of work he is researching.
Dan McMillan, Chief Comedy Officer of his own company, was formerly an engineer, but now stand-up comedian. He poked fun at the IT industry, how things have changed since he was an engineer, and his ideal "Universal Business Translator".
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the other Monday morning keynote sessions:
Driving Innovation to Achieve Dramatic Improvements
What is Innovation? It is a process that starts with one or more ideas, that results in change, that creates value. Easier said than done!
Innovation drives business growth. The analyst indicated that the IT infrastructure can either be in the way to impede business growth, neutral to enable growth, or contributing to business growth. Companies often find downtime as an inhibitor to business growth. The analyst gave these typical numbers.
Unplanned downtime (hours per year)
Planned Downtime (hours per year)
A big inhibitor to change is "cultural inertia", which states that the way things are prevent what they could be. Change requires both rewards and measures. Employees are often uncomfortable with change. Motivation should be with carrots not sticks.
(I often joke that the only people who are comfortable with change are babies with soiled diapers and prisoners on death row!)
The impedence to change is further amplified by leadership because what got them into their positions was their history of success, and often leaders perpetuate what worked for them in the past.
"There is nothing so useless as doing efficiently that which should not be done at all."
--- Peter Drucker
Nothing lasts forever, and companies should not try to avoid the inevitable. Innovators need to see themselves as change agents. the analyst feels that less than 10 percent of IT will adopt innovation to enact dramatic change. The analyst took a poll of the audience asking: Why isn't your IT Infrastructure and Operations more innovative? Over 800 attendees responded. Here were the results:
The analyst suggests treating Innovation like a team sport, with small 2-5 person teams. Search for breakthrough opportunities by setting audacious goals to inspire innovative thinking. What approach are most people doing today? Here are some polling results:
The analyst suggest it is more important to establish a culture of innovation first, and process second. Skunkworks projects are back in favor. IT folks should avoid the worship of so-called "best practices" as a reason to avoid change in trying something different. To think "outside-the-box" you need to get outside the box, or office, or cubicle, or wherever you work that prevents you from interacting with your internal or external customers. Customers can bring great insights on new approaches to take.
One new approach, born in the Cloud and now coming to the Enterprise is the concept of [DevOps], which consists of promoting collaboration between the "Appplication Development" half of IT, with the "Operations" half. If you never had heard of DevOps before, you are not alone, most of the attendees at this conference hadn't either. Here are the poll results:
Some companies have instituted a "Fresh Eyes" program, asking new-hires and early-tenure employees questions like: What surprised you the most when you joined the company? Was there anything that didn't make sense to you? Do you have any ideas to improve the way we do things?
"In a time of crisis we all have the potential to morph up to a new level and do things we never thought possible"
– Stuart Wilde
Why wait for a crisis?
Facebook: Efficient Infrastructure at a Massive Scale
Frank Frankovsky, the Director of Hardware and Design and Supply Chain at Facebook, was sitting right next to me in the audience. I didn't know this until it was his turn to speak, and he jumps up and walks to the stage! For those who live under a rock and/or are over 40 years old, Facebook is a social media site that allows people to maintain personal profiles, share photos, news and messages, play games, and create groups to organize events. They now support over 800 million accounts, a healthy percentage of the 1.9 billion people on the internet today.
Started in 2004, Facebook was originally hosted on standard server and storage hardware in colocation facilities. Facebook saved 38 percent costs by bringing their operations in-house, building their own servers from parts, and using no third-party software. Facebook has the advantage of owning their entire software stack, leveraging open source as much as possible. They even re-wrote their own PHP compiler, which they pronounce "Hip-Hop", short for high-performance-PHP.
Facebook can stand up a new data center in less than 10 months, from breaking ground to serving users. Most of Facebook's data centers sport a PUE less than 1.5, but their newest one in Prineville, Oregon is down to an amazing 1.07 level for a 7.5 Megawatt facility! How did they do it? Here are a few of their tricks:
Use Scale-Out architecture. Having lots of small servers, scattered in various data centers, allows them to survive a server failure, as well as having the luxury to shut down a datacenter when needed for maintenance reasons.
Free Cooling. Instead of air-conditioning, they pump in cold air from the outside, and send the heated exhaust back outdoors. Frank does not believe servers should be treated like humans, so their data centers run uncomfortably hot. The 50-year climate data is used to determine data center locations that have the optimal "free cooling" opportunities.
Eliminate UPS and PDU energy losses. Rather than running 480 VAC power through UPS that represent a 6 to 12 percent loss, and then PDU that introduce another 3 percent loss getting down to 208 or 120 VAC, Frank's team builds servers that feed direclty off the 480 VAC from the power company. For backup power, they use 48VDC batteries. One set of batteries can backup six racks of servers.
Target 6 to 8 KW per rack. Low-density racks are easier to keep cool.
Build their own IT equipment. Rather than buying commercially-available servers, Frank's team builds 1.5 U servers based on Intel "Westmere" chipset. 1.5U allows for larger fan radius than standard 1U pizza box format. (IBM's iDataPlex uses 2U fans for the same reason!) Facebook has a "Vanity free" design philosophy, so no fancy plastic bezels. In most cases, the covers are left off. Most (65 percent) of their servers are web front-ends. They plan new IT equipment based on Intel's "Sandy Bridge" chipset.
Use SATA drives. They buy the largest SATA drives available, directly from manufacturers, in direct-attach storage (DAS) in their servers. Data is organized in a Hadoop cluster, and they have developed their own internal "Haystack" for photo storage. Despite the floods in Thailand, Facebook has secured all the SATA disk they plan to buy for 2012 from their suppliers.
Use Solid-State drives. Their Database tier uses 100 percent Solid-State drives.
Frank is also a founder for the [Open Compute Project], which takes an "Open source" approach to IT hardware.
Facebook does not bother with hypervisors. Instead, they have adapted their own software to make full use of the CPU natively. This eliminates the "I/O Tax" penalty associated with VMware and other hypervisors.
Of course, not everyone owns their entire software stack, and can build their own servers! It was nice to hear how a company without such limitations can innovate to their advantage.
Well it's Tuesday again, and you know what that means... IBM announcements! Yesterday, at the IBM Edge conference here in Orlando, Florida, IBM announced its new apporach to storage, and a whole bunch of storage products, enhancements, and services. I will focus on some key ones here, and save the rest for next week.
IBM SAN Volume Controller (SVC) v6.4
The SVC is IBM's enterprise-class storage hypervisor. The latest software release, v6.4, can be installed on any SVC hardware, from the 2145-8F2 introduced back in 2005, to newer models like the 2145-CG8. Here are the key features:
Fibre Channel over Ethernet (FCoE) -- This is complete end-to-end support. For SVC units with 10GbE ports, these ports can be now be used for FCoE. This allows hosts to attach to SVC via FCoE, allows SVC node-to-node communication for clustering, and allows SVC to communicate to back-end devices via FCoE.
Real-Time Compression -- IBM ported over the patent Random Access Compression Engine (RACE) from the Real-Time Compression Appliances to SVC v6.4. This allows primary data, accessed via block-based protocols, to be compressed up to 80 percent. This feature is an extra priced feature by TB.
Non-Disruptive Volume move between I/O Groups -- If you don't already have SVC, you don't need to worry about this. For existing SVC customers, this allows volumes to be associated with two or more I/O groups, and that you can add or remove I/O groups non-disruptively. For example, if you want to move a volume from IOG1 to IOG2, then you add IOG2 to the list of I/O groups for the volume, let the multi-pathing software discover the additional paths, the remove IOG1, which then marks the previous IOG1 paths inactive. All this can be done while applications read and write data.
Dedicate FCP ports for Replication -- If you activate the two 10GbE Ethernet ports for FCoE, you can free up two FCP ports that you can dedicate for long-distance Metro Mirror or Global Mirror.
If you have SVC today, but are running an old release like v4.3 or v5.1, I recommennd you upgrade up to at least v6.2.05 release now. This release has been out for a year and is very stable, and serves as a great platform for a later upgrade to SVC v6.4.
IBM Storwize V7000 v6.4
The Storwize V7000 is IBM's midrange storage hypervisor. The latest software release, v6.4, can be installed on existing block-only Storwize V7000 units in the field. The Storwize V7000 v6.4 gets all the features listed above, as well as the following:
Four-way clustering -- Previously, you could cluster two Storwize V7000 controller enclosures together (4 canisters total). To cluster three or four controllers required an RPQ. Now, IBM supports up to four Storwize V7000 controller enclosures (8 canisters) without an RPQ.
Direct Fibre Channel attach -- A lot of people are using Storwize V7000 inside single-rack configurations, so it makes sense not to require a SAN switch for just a few Windows, Linux or VMware servers. An RPQ is now available to allow this to happen.
IBM Tivoli Storage Productivity Center (TPC) v5.1
TPC is already ranked one of the best Storage Infrastructure Management software in the market, and this release will just solidify its lead. Key features include:
Upward integration to higher level management systems
A new, intuitive, easy-to-use web-based GUI inspired by the XIV GUI
Integration of COGNOS to be able to generate and customize reports
Support for SONAS systems
There are several presentations on TPC this week that will go into more detail. Check out the [TPC Facebook page].
My latest book Inside System Storage: Volume IV is now available!
Yes, can you believe it? I have published my fourth volume in my "Inside System Storage" series! It is available in three formats:
Hardcover with dust jacket
eBook (Adobe Acrobat PDF)
You can order this, and all my other books, in all formats, directly from my [Author Spotlight] page. The paperback will also be available soon from other online booksellers, search for ISBN 978-1-105-72213-4.
IBM DS3500 Express
The DS3500 is our entry-level block-based device, designed specifically for random I/O workloads. This includes databases, email repositories, traditional business applications, and on-line transactional workloads. Here are the new features:
Dynamic Disk Pooling, similar to what XIV does to reduce disk rebuild times, but using a RAID-6 like approach per chunk of data.
Thin Provisioning using Dynamic Disk Pooling
Asynchronous Logical Unit Access (ALUA) failover
Enhanced FlashCopy, improved scalability, consistency groups and rollback support
VMware API for Array Integration (VAAI) support. This includes Write Same, Extended Copy, and Atomic Test & Set.
The DS3500 replaces the previous models of DS3200, DS3300 and DS3400 models.
The DCS3700 is our entry-level/midrange block-based device, replacing the DCS9900 model, designed specifically for sequential I/O workloads. This includes Big Data analytics, Hadoop, High Performance Computing (HPC), video surveillance, and television broadcasting. It holds 60 drives in a 4U controller enclosure.
This week I am in Orlando, Florida for the IBM Edge conference. Tuesday afternoon we had a Birds-of-a-Feather (BOF) session to discuss social media. I was the moderator. We had two independent bloggers on the panel: [Jon Toigo] and [Steve Foskett]. We had several IBM social media experts, including Jack Arnold, Scott Drummond, Mary Hall, Nick Harris, and Rich Swain. Also joining us was Alex Hollingworth, social media expert from Emulex.
At the opening session, Deon Newman suggest we re-tweet him, isn't that plagiarism? What is your take on this?
The important thing is to give credit where it is due. Avoid screen scraping others and passing it off as your own. When you re-tweet someone, you give them credit for their original tweet. You are basically saying, "I could not have said it better myself!" With blogs, you can do the same by linking to other blog posts.
I am active in social media, but am having trouble getting the older colleagues in the IT department to participate. I want them to write down all the knowledge in their heads.
The best way to get employees to do anything new or different is to show them how it benefits them. For example, if the elders are tired of answering the same questions over and over, have them start an internal wiki, blog or knowledgebase to capture the answers to frequent questions. This will save them time, so they can see value for themselves. I suggest looking at IBM Lotus Connections which provides collaboration tools inside your firewall, accessible only to internal employees of the company.
How do we differentiate facts from opinions in our social media writings?
You can always be explicit, for example IMHO stands for "In my humble opinion". I find that blogs are 99 percent opinion, and 1 percent fact, so it is easier to point out the facts linking or citing sources, and let the rest of your writing be considered opinion.
I would like to find people on Linkedin to establish business relationships with the storage administrators, decision makers and influencers within the companies I want to sell to, how do I best do that?
Nobody likes cold calls. If you upgrade to a "Pro" account on LinkedIn, you can send 15 to 25 "Inmail" emails through their system to introduce yourself. Otherwise, consider finding someone in your network that knows them, and arrange for them to provide the mutual introduction for you.
How do I find people to follow related to the topics I am interested in, like storage?
There are tools like [Tweetadder] to help you find people to follow. Or, just search on certain hashtags, and add people you find that use them.
I am concerned about privacy? What can I do to protect my privacy?
Decide up front which topics are off-limits in your blog or other social media. For services like Facebook, check your privacy settings every 30 days. Several people have opted to create a special "Facebook Page" that represents their professional brand, so that the rest of Facebook can be used for friends and family.
I want to start a new blog, which service should I use?
Services like Blogger, Blogspt and TypePad are generally easy to set up. Wordpress is more advanced, but can be more complicated to set up.
I don't care for writing a blog, how can I set up a video blog, or vlog?
Consider creating a channel on YouTube. Another popular site is Vimeo. A "Pro" account of Vimeo provides added features.
I am new to Twitter, what tools should I look into?
I suggest you look at HootSuite. This lets you post to Twitter, Facebook and Linkedin. You can schedule when a tweet will be posted, so you can right them in advance and schedule them for a certain date and time. Also, if you have a blog, you can have Hootsuite send out tweets automatically with the titles and link to each blog post.
How much effort should we put in to Social Media?
As much or as little as you want. Don't force yourself to spend more time than you want. Typically, people spend 1-2 hours per day. Cut down how much you spend watching television to make up the difference. Set up "Google Alerts" that can send you emails when certain phrases appear anywhere. There are also social bookmarking tools like Instapaper, Delicious or Diigo that can save bookmarks in the cloud for things that you want to read, but don't have time to read now.
Which social media would be the best to get chicks.
Writing a technical blog with good quality content. Girls want to be with you. Guys want to be you.
How can I use social media to provide feedback about specific products?
IBM now has a [Reviews and Ratings] for its IBM System Storage products. Consider writing a review today!
Thanks to all of the panel for their help with this!
This week several IBM executives will present at the 28th Annual Data Center Conference here in Las Vegas. Here is a quick recap:
Steve Sams: Data Center Cost Saving Actions Your CFO Will Love
A startling 78 percent of today's data centers were built in the last century, before the "dot com" era and the adoption of high-density blade servers. IBM Vice President of Global Site and Facility Services, Steve Sams, presented actions that can help extend the life of existing data centers, help rationalize the infrastructure across the company, and design a new data center that is flexible and responsive to changing needs.
In one example, an 85,000 square foot datacenter in Lexington had reached 98 percent capacity based on power/cooling requirements. They estimated it would take $53 million US dollars to either upgrade the facility or build a new facility to meet projected growth. Instead, IBM was able to consolidate servers six-to-one, an 85 percent reduction. IBM also was able to make changes to the cooling equipment, redirect airflow and changed out the tiles, re-oriented the servers for more optimal placement, and implement measurement and management tools. The end result? The facility now has eight times the compute capability and enjoys 15 percent headroom for additonal growth. All this for only 1.5 million US dollar investment, instead of 53 million.
IBM builds hundreds of data centers for clients large and small. In addition to the "Portable Modular Data Center"(PMDC) shipping container on display at the Solution Showcase, IBM offers the "Scalable Modular Data Center", a turn-key system with a small 500 to 2500 square foot size for small customers. For larger deployments, the "Enterprise Modular Data Center" offers standardized deployments in 5000 square foot increments. IBM also offers "High Density Zones" which can be perfect way to avoid a full site retrofit.
Helene Armitage: IT-wide Virtualization
Helene is IBM General Manager of the newly formed IBM System Software division. A smarter planet will require more dynamic infrastructures, which is IBM's approach to helping clients through the virtualization journey. The virtualization of resources, workloads and business processes will require end-to-end management. To help, IBM offers IBM Systems Director.
Helene indicated that there are four stages of adoption:
Physical consolidation - VMware and Hyper-V are the latest examples of running many applications on fewer physical servers. Of course, IBM has been doing this for decades with mainframes, and has had virtualization on System i and System p POWER systems as well. A quick survey of the audience found that about 20 percent were doing server virtualization on non-x86 platforms (for example, PowerVM or System z mainframe z/VM)
Pools of resources - SAN Volume Controller is an example solution to manage storage as a pool of disparate storage resources. Supercomputers manage pools of servers.
Integrated Service Management - in the past, resources were managed by domain, resulting in islands of management. Now, with IBM Systems Director, you can manage AIX, IBM i, Linux and Windows servers, including non-IBM servers running Linux and Windows.
Service management can provide monitoring, provisioning, service catalog, self-service, and business-aligned processes.
Cloud computing - Helene agreed that not everyone will get to this stage. Some will adopt cloud computing, whether public, private or some kind of hybrid, and others may be fine at stage 3.
For those clients that want assistance, IBM offers three levels of help:
Help me decide what is best for me
Help me implement what I have decided to do
Help me manage and run my operations
With IBM's compelling vision for the future, best of breed solutions, leadership in management software, extensive experience in services, and solid business industry knowledge, it makes sense to tap IBM to help with your next IT transformation.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of some of the Tuesday afternoon sessions:
Brocade: Maximizing Your Cloud: How Data Centers Must Evolve
This was a session sponsored by Brocade to promote their concept of the "Ethernet Fabric". The first speaker, John McHugh, was from Brocade, and the second speaker was a client testimonial, Jamie Shepard, EVP for International Computerware, Inc.
John had an interesting take on today's network challenges. He feels that most LANs are organized for "North-South" traffic, referring to upload/downloads between clients and servers. However, the networks of tomorrow will need to focus on "East-West" traffic, referring to servers talking to other servers.
John was also opposed to integrated stacks that combine servers, storage and networking into a single appliance, as this prevents independent scaling of resources.
The Future of Backup is Not Backup
Primary data is growing at 40 to 60 percent compound annual growth rate (CAGR), but backup data is growing faster. Why? Because data that was not backed up before are now being backed up, including test data, development data, and mobile application data.
Backup costs are 19x more expensive than production software costs. There is an enormous gap in data protection because companies fail to factor this into their budgets. It is not uncommon for IT departments to use multiple backup tools, for example one tool for VMs, and another tool for servers, and a third product for desktops.
part of the problem is identifying who "buys" the backup software. The server team might focus on the operating systems supported. The storage team focuses on the disk and tape media supported. The application owners focus on the features and capabilities for backup that minimize impact to their application.
The analyst organized these issues into three "C's" of backup concerns: Cost, Capability and Complexity. Cost is not just the software license fee for the backup software, but the cost of backup media, courier fees, and transmisison bandwidth. Capability refers to the features and functions, and IT folks are tired of having to augment their backup solution with additional tools and scripts to compensate for lack of capability. Complexity refers to the challenges trying to get existing backup software to tackle new sources like Virtual Machines, Mobile apps, and so on.
Has everyone moved to a tape-less backup system? Polling results found that people are shifting back to tape, either in a tape-only environment, or to supplement their disk or disk-based virtual tape library (VTL). Here are the polling results:
The poll also showed the top three backup software vendors were Symantec, IBM and Commvault, which is consistent with marketshare. However, the analyst feels that by 2014, an estimated 30 percent of companies will change their backup softwar vendor out of frustration over cost, capability and/or complexity.
There are a lot new backup software products specific to dealing with Virtual Machines. Some are focused exclusively on VMware. When asked what tool people used to backup their VMs, the polling results showed the following. NOte that 20 percent for Other includes products from major vendors, like IBM Tivoli Storage Manager for Virtual Environments, as the analyst was more interested in the uptake of backup software from startups.
Some companies are considering Cloud Computing for backup. This is one area where having the cloud service provider at a distance is an actual advantage for added protection. A poll asking whether some or most data is backed up to the Cloud, either already today, or plans for the near future within the next 12 or 24 months, showed the following:
In addition to backup service providers, there are now several startups that offer file sharing, and some are adding "versioning" to this that can serve as an alternative to backup. These include DropBox, SugarSync, iCloud, SpiderOak and ShareFile.
The final topic was Snapshot and Disk Replication. These tend to be hardware-based, so they may not have options for versioning, scheduling, or application-aware capabilities normally associated with backup software. Space-efficient snapshots, which point unchanged data back to the original source, may not provide full data protection that disparate backup copies would provide. Here were polling results on whether snapshot/replication was used to augment or replace some or most of their backups:
Some of his observations and recommendations:
Maintenance is more expensive than acquisition cost. Don't focus on the tip of the iceberg. Some backup software is more efficient for bandwidth and media which will save tons of money in the long run.
Try to optimize what you have. He calls this the "Starbuck's effect". If you just need one coffee, then paying $4.50 for a cup makes sense. But if you need 100 coffees, you might be better off buying the beans.
Design backups to meet service level agreements (SLAs). In the past, backup was treated as one-size-fits-all, but today you can now focus on a workload by workload basis.
Be conservative in adopting new technologies until you have your backup procedures in place to handle data protection.
Backup is for operational recovery, not long-term retention of data. A poll showed two-thirds of the audience kept backup versions for longer than 60 days! Re-evaluate how long you keep backups, and how many versions you keep. If you need long-term retention, use archive process instead.
Recovery testing is a dying art. Practice recovery procedures so that you can do it safely and correctly when it matters most.
The analyst had a series of awesome pictures of large structures, the pyramids of Giza, the Chrysler building, and so on, and how they would look without their foundations in place. Backup is a foundation and should be treated as such in all IT planning purposes.
IT is evolving, but some basic needs like networking and backup procedures don't change. As companies re-evaluate their IT operations for Big Data, Cloud Computing and other new technologies, it is best to remember that some basic needs must be met as part of those evaluations.
Continuing my coverage of the 30th annual [Data Center Conference]. Here is a recap of the Tuesday morning sessions:
Wells Fargo: Data Center Lessons Learned from the Wachovia Acquisition
This was the next in their "Mastermind Interview" series. The analyst interviewed Scott Dillon, EVP and Head of Technology Infrastructure Services for Wells Fargo bank. Some 13 years ago, Wells Fargo merged with Norwest, and three years ago, Wells Fargo merged again, this time with Wachovia bank. Today, the new merged Wells Fargo manages 1.2 Trillion USD in assets, some 12,000 ATMs, and 9,000 branch offices within two miles of 50 percent of the US population.
On the technical side, Scott's team has to deal with 10,000 IT changes per month, spanning 85 discrete businesses that Wells Fargo is involved in. To help drive the consolidation, they formed a culture group called "One Wells Fargo".
Often, Wells Fargo and Wachovia used different applications for the same function. The consolidation team took the A-or-B-but-not-C approach, which means they would either choose the existing application that Wells Fargo was already using (A), or the one that Wachovia was already using (B), but not look for a replacement (C). They also wanted to avoid re-platforming any apps during the merger. This simplified the process of developing target operating models (TOMs).
Before each application cut-over, the consolidation team did dry-run, dress rehearsals and walkthroughs over the phone to ensure smooth success. They wanted a Wachovia account holder to be able to walk into the bank on one day, and then come back the next day as a Wells Fargo account holder, into the same branch office but now with Wells Fargo signage, with minimal disruption.
Wells Fargo also adopted a test-to-learn approach of choosing small test markets to see how well the transition would work before tackling larger, more complicated markets. For example, they started in Colorado, where Wells Fargo has a huge presence, but Wachovia had a small presence.
This was first and foremost a business merger, not just an IT merger. Each decision to 6-18 months to act on, and the IT team spent the last three years working every weekend to make this a reality.
A Satirical Look at Business and Technology
Comedian Bob Hirschfeld presented a light-hearted look at the IT industry. Bob actually attended sessions on Monday at this conference so his satire was exceptionally hard-hitting. He took jabs at the latest IT job requirements, padding on light poles, IBM Watson, social media's impact on dictators, various industry acronyms, virtualization, the various reasons why printer ink is so expensive, and the evil masterminds behind Powerpoint.
Storing Big Data takes a Village
Two analysts co-presented this session on the 12 dimensions of information management that revolve around the volume, variety and velocity of "Big Data".
In the past, it took a while to gather data, and a while to process the data, so annual, quarterly and monthly reports were common. Today, with high-velocity streams like Twitter, especially during cultural events or natural disasters, data is produced and analyzed quickly. It is important to sort the steady-state from the anomalies.
Myth 1: All data fits nicely into relational databases. The analysts feel the concept of putting everything into one big data base is dead. Some data sets are so complicated that traditional database joins would cause smoke to come out of the sides of the servers. Instead, new technologies have emerged, including NoSQL, Cassandra, Hadoop, Columnar databases, and In-memory databases. XML has helped to bring together disparate data formats.
Companies need to adapt to this new reality of Business Analytics. Here is a poll of the audience on how many are in what stage of adaptation:
Myth 2: Everyone will do Big Data with commodity hardware. Businesses want commmercial offerings that don't fail every day. (For example, instead of using open-source Hadoop, consider IBM's [InfoSphere BigInsights] commercial product based on Hadoop designed for the Enterprise).
Myth 3: Big Data is too big for backup. Certainly, traditional full-plus-incremental approaches fail to scale, but that is not the only option you have. Consider disk replication, snapshots, and integrated disk-and-tape blended solutions that adopt a more progressive backup methodology.
Capacity forecasting can be difficult with Big Data. Scale-out NAS systems, including IBM SONAS and the various me-too competitive offerings, were originally focused on High Performance Computing (HPC) and the Media & Entertainment (M&E) industries, are now ready for prime-time and appropriate for other use cases.
It's like the game of Clue, but instead of Professor Plum with the candlestick in the library, it was Chuck with the Cluster in the Closet. To avoid shadow IT creating huge Hadoop Clusters in your closets, encourage the use of Cloud Computing for "sandbox" projects. IBM, Amazon and others offer hosted MapReduce engines for this purpose.
What type of storage do you plan to use for Big Data? The top five, weighted from a list during a poll of the audience were: (78) traditional disk arrays, (71) Scale-out NAS, (46) pre-configured appliances, (30) Hadoop clusters, and (23) Cloud Storage.
Big Data is about doing things differently. Do your employees understand analytical techniques? Your company may need to start thinking about policies for capturing Big Data, storing it correctly, and analyzing it for insights and patterns needed to stay competitive.
It was good to mix reality with a bit of humor. Some of these conference attendees take themselves too seriously, and it is good to be reminded that IT is just part of the overall business operation.
Earlier this year, I wrote a Web article titled [Data Footprint Reduction] which covered data deduplication and compression, and was asked to present this at IBM Edge. I have expanded it to include:
Space-Efficient Point-in-Time copies
After I presented the basic concepts, Sanjay Bhikot, a Unix and Storage admin at RICOH, presented his real-world experiences with data deduplication using the IBM ProtecTIER and real-time compression Beta experience using the SAN Volume Controller (SVC).
IBM Active Cloud Engine Implementation on IBM SONAS 1.3 and IBM Storwize V7000 Unified
John Sing (IBM) presented the latest enhancements in the v1.3.2 release of SONAS and Storwize V7000 Unified.
Introducing VMware vSphere Storage Features
Fellow blogger Stephen Foskett presented this session on VMware's storage features. This included VMware APIs for Array Integration (VAAI), VMware Array Storage Awareness (VASA), vCenter plug-ins, and a new concept he called "vVol" which de-multiplexes the "I/O Blender" that server hypervisors do by tagging individual requests to individual OS guests to provide added benefit. IBM is a leading reseller of VMware, so it makes sense that most of our storage meets all of Steve's requirements for recommendation.
IBM's Storage Strategy in the Smarter Computing Era
Last year, I presented this on the fourth day of the conference, and feedback we received from attendees was that this should have been presented sooner in the week, as it provides great context for the more detailed product presentations.
To address this concern, the IBM executives presented IBM strategy on Monday's keynote session, but allowed me to present this on Wednesday for several reasons:
You may have missed the keynote session. For example, you may not have arrived in time to hear the executives speak due to weather or mechanical problems causing travel delays.
You may have attended the keynote session, but want to hear it again. Maybe you were a bit hung-over, or just may have been overwhelmed with the size and scope of this event. I have read for strategic topics, audiences may have to hear the message five to seven times before they truly appreciate and understand it.
You may want to ask questions, and explore the implications in more detail. While keynote sessions can reach a broader audience, the communication is very much uni-directional. With break-out sessions with a few hundred people, the venue is more intimate and can afford opportunties for information exchange.
The title of this session rolls off the tongue nicely, much like "James and the Giant Peach", "Harold and the Purple Crayon", or "Charlie and the Chocolate Factory".
When people say they are interested in "Cloud Storage", what exactly do they mean. After discussions with hundreds of clients, IBM has worked out a "taxonomy" that identifies four distinct types of storage:
In this session, I presented how IBM SONAS addresses all four of these categories, as well as other IBM storage products that can address specific categories in the taxonomy.
In the evening, the attendees at IBM Edge joined the attendees from Innovate2012 (focused on IBM Rational products) at SeaWorld, with BBQ dinner, rides, Shamu the whale show, and a concert featuring Foreigner!