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Tony Pearson is a an active participant in local, regional, and industry-specific interests, and does not receive any special payments to mention them on this blog.
Tony Pearson receives part of the revenue proceeds from sales of books he has authored listed in the side panel.
Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Greg and 3PAR's Marc Farley did an "ambush" interview with the folks at the IBM booth at SNW, including Paula Koziol about Twitter, and [Rich Swain] about IBM's latest SONAS product. Here is their post [Storage Monkey business with IBM]:
You can learn more about SONAS from my post [More Details about IBM Clustered NAS]. SONAS is based on software that has been available since 1996, on commodity off-the-shelf server and storage systems, but building a complete system was left as an exercise to the end-user, which many of the top 500 Supercomputers have done.
Back in November 2007, IBM announced Scale-Out File Services (SoFS) which was a set of IBM Global Technical Services to build a customized solution from the software and a set of servers, disk and tape storage. Customized configurations were done for a variety of workloads from Digital Media to Scientific Research High Performance Computing (HPC). Last year, SoFS was renamed to IBM Smart Business Storage Cloud (SBSC).
This year, IBM was able to package all of the software and hardware into an easy to order machine-type model that has everything cabled and ready to use. This is what SONAS is today.
This week and next, I am down under in Australia and New Zealand for a seven-city Storage Optimisation Breakfast series of presentations to clients and prospects. My first city for this seven-city tour was Sydney, Australia.
Here is the view from my room at the [Shangri-La hotel], including the famous [Sydney Opera House] and Circular Quay, from which to take a water taxi or ride the Manly Ferry. [Sydney harbour] is the deepest harbour in the Southern Hemisphere, allowing boats of all sizes to enter. This section of the city is known as "The Rocks".
Sydney is a very modern metropolis. The last time I was in Sydney was in May 2007 to teach an IBM Top Gun class. My post back then on [Dealing with Jet Lag] is as relevant now as it was back then. In addition to being 9 hours off-shifted from last week in Dallas, Texas, I also have to deal with the colder climate, about 40 degrees F cooler down here. The weather is crisp and clear, it is Winter going into Spring down here as the seasons are flipped below the equator.
Many of the buildings are recognizable from the movie ["The Matrix"] which was filmed here. We joked that this seven-city trip was also similar to [The Adventures of Priscilla, Queen of the Desert], in that both journeys started in Sydney. If you haven't seen the latter, I highly recommend it to get to learn more about Australia as a country.
(Completely useless trivia: Actor Hugo Weaving appeared in both movies. While most people associate him with Australia, where he has lived since 1976, he actually was born in Nigeria, and traveled extensively because his father worked in the computer industry.)
Here I am standing next to our banner.
The line-up for each event is simple. After all the attendees sit down for breakfast, we have the following three sessions:
First, Anna Wells, local IBM Executive for Storage Sales in Australia and New Zealand presents IBM's strategy for storage, and how IBM plans to address Storage Efficiency, Data Protection and Service Delivery. She then highlights various products that are currently available to help meet customer needs, including XIV and the SAN Volume Controller (SVC).
Second, we have a client or two share their success story. We will have different speakers at the different locations.
Third, I present on future trends that will impact the storage marketplace. With only 40 minutes for my section, I decided to focus on just three specific trends, with a mix of some colorful analogies to help emphasize my key points.
We had a great turn-out for our first event in Sydney, lots of clients and prospects came out for this. There is a lot of enthusiasm for IBM's vision, thought leadership, and broad portfolio of storage solutions.
Continuing my coverage of the IT Security and Storage Expo in Brussels, Belgium, we had some great storage solutions on display at the IBM and I.R.I.S-ICT booth.
Here my IBM colleague Tom Provost is showing the front of the "Smarter Office" solution. The second photo gives the view from behind. While I always explained the solution from the front of the box, many of the more technical attendees at this conference wanted to inspect the ports in the back.
This sound-isolated 11U solution combines the following:
The [IBM Storwize V3700] with 300GB small-form-factor (SFF) drives provides shared storage for the servers.
Two [IBM System x3550 M4 servers] that can run VMware, Hyper-V or Linux KVM server hypervisor software for your Windows and/or Linux applications. These are two socket servers that can have up to 16 x86 cores each.
A Juniper EX2200 switch to network the servers and storage together.
A Local Console Manager (LCM) with rackable keyboard, video, and mouse.
In this next example, the IBM team combined a BladeCenter S chassis that can hold six blade servers, with a Storwize V7000 Unified which offers FCP, iSCSI, FCoE, NFS, CIFS, HTTPS, SCP and FTP block and file protocols.
If those configurations are too small for your needs, consider the Flex System chassis or full PureFlex system frame. The rack-mountable 10U chassis can hold the Flex System V7000 and 10 compute notes. The PureFlex frame can hold up to four of these chasses.
IBM and I.R.I.S-ICT also had an IBM XIV Gen3 and a TS3500 Tape library on display.
Every January, we look back into the past as well as look into the future for trends to watch for the upcoming year. Ray Lucchesi of Silverton Consulting has a great post looking back at the [Top 10 storage technologies over the last decade]. I am glad to see that IBM has been involved with and instrumental in all ten technologies.
Looking into the future, Mark Cox of eChannel has an article [Storage Trends to Watch in 2011], based on his interviews with two fellow IBM executives: Steve Wojtowecz, VP of storage software development, and Clod Barrera, distinguished engineer and CTO for storage. Let's review the four key trends:
Cloud Storage and Cloud Computing
No question: Cloud Computing will be the battleground of the IT industry this decade. I am amused by the latest spate of Microsoft commercials where problems are solved with someone saying "...to the cloud". Riding on the coat tails of this is "Cloud Storage", the ability to store data across an Internet Protocol (IP) network, such as 10GbE Ethernet, in support of Cloud Computing applications. Cloud Storage protocols in the running include NFS, CIFS, iSCSI and FCoE.
Mark writes "..vendors who aren't investing in cloud storage solutions will fall behind the curve."
Economic Downturn forces Innovation
The old British adage applies: "Necessity is the mother of invention." The status quo won't do. In these difficult economic times, IT departments are running on constrained budgets and staff. This forces people to evaluate innovative technologies for storage efficiency like real-time compression and data deduplication to make better use of what they currently have. It also is forcing people to take a "good enough" attitude, instead of paying premium prices for best-of-breed they don't really need and can't really afford.
IT Service Management
Companies are getting away from managing individual pieces of IT kit, and are focusing instead on the delivery of information, from the magnetic surface of disk and tape media, to the eyes and ears of the end users. The deployment mix of private, hybrid and public clouds makes this even more important to measure and manage IT as a set of services that are delivered to the business. IT Service Management software can be the glue, helping companies implement ITIL v3 best practices and management disciplines.
Smarter Data Placement
A recent survey by "The Info Pro" analysts indicates that "managing storage growth" is considered more critical than "managing storage costs" or "managing storage complexity".
This tells me that companies are willing to spend a bit extra to deploy a tiered information infrastructure if it will help them manage storage growth, which typically ranges around 40 to 60 percent per year. While I have discussed the concept of "Information Lifecycle Management" (ILM), for the past four years on this blog, I am glad to see it has gone mainstream, helped in part with automated storage tiering features like IBM System Storage Easy Tier feature on the IBM DS8000, SAN Volume Controller and Storwize V7000 disk systems. Not all data is created equal, so the smart placement of data, based on the business value of the information contained, makes a lot of sense.
These trends are influencing what solutions the various different vendors will offer, and will influence what companies purchase and deploy.
Recently, I spoke with Jarrett Potts, my long-time friend and former IBM colleague, who now works as Director of Strategic Marketing over at STORServer. If you have never heard of STORServer, it is a company that makes purpose-built backup appliances.
What is a Backup Appliance? It is an integrated solution of hardware and software that serves a single purpose: backup and recovery. STORServer Enterprise Backup Appliance (EBA) combines IBM's high-end x86 M4 server, IBM disk and tape storage, and IBM Tivoli Storage Manager (TSM) backup software.
(Fun Fact: The 2012 IBM year-end financial results were announced last month. IBM not only continues its #1 lead in servers overall, but has the #1 marketshare for high-end x86 servers, market-leading disk and tape storage hardware, and market leading backup software.)
To determine the appropriate size of your backup appliance, the folks at STORServer help you every step of the way. They figure out the number of TB you will backup every day, and even help configure all of the TSM server parameters to achieve the policies that make the most sense for your organization.
The appliance can backup every type of data, from databases and Virtual Machines (VMs) to documents, spreadsheets, and other unstructured data.
Are you then left with a solution too complicated to run yourself? No. The STORServer Console is an easy-to-use GUI for ongoing monitoring and maintenance. Plus, your friends at STORServer are only a phone call away in case you have any questions.
(FTC Disclosure: I work for IBM, and STORSever is an approved IBM Business Partner that uses IBM hardware and software to build their solution. I have no financial interest in STORServer, and was not paid by STORServer to mention their company or products on my blog. This post may be considered a celebrity endorsement of STORServer and its Enterprise Backup Appliances.)
Perhaps my readers feel that I am a bit biased in describing a TSM-based solution, and you want a second opinion. No worries, I understand. In the latest 165-page [2012 DCIG Backup Appliance Buyer's Guide], the STORServer models ranked very high. Here is an excerpt:
"Nowhere is this demand for purpose built appliances more evident than in the rise of purpose
built backup appliances (PBBAs) over the last few years and their anticipated growth rate
going forward. A recent market analysis performed by IDC found that worldwide PBBA revenue totaled $2.4 billion in 2011 which was a 42.4 percent increase over the prior year.
This scoring came into play in preparing this Buyer's Guide
as the STORServer EBA 3100 model scored so highly
overall that it fell outside of the two (2) standard deviations
that DCIG generally uses as a guideline for inclusion and
exclusion of products.
The reason DCIG included this model in this Buyer's Guide
whereas in other situations it might not is that DCIG is
unaware of any other backup appliance(s) from any other
providers that come close to matching the EBA 3100's
software and hardware attributes. As such, DCIG felt it
would be doing STORServer specifically and the market
generally a disservice by not highlighting in this Buyer's
Guide that such a backup appliance existed and was
generally available for purchase."
Backup Appliance Models
STORServer EBA 3100
Symantec NetBackup 5220 Backup Appliance
STORServer EBA 2100
STORServer EBA 1100
STORServer EBA 800
Symantec Backup Exec 3600 Appliance
The STORServer is ideal for small and medium-sized business (SMB), but can scale quite large to handle business growth. If you are currently unhappy with your current backup environment, and feel now is the time to look around for a better way of taking backups, you won't go wrong choosing a solution based on IBM's market-leading server and storage hardware with Tivoli Storage Manager software.
IBM and the Austin Chamber of Commerce is inviting registered SXSW Interactive attendees to the networking reception being hosted by the IBM Innovation Center and the IBM Venture Capital Group. Power Systems and Watson will have a significant feature at this SXSW event to be held on March 14, 2011.
While I won't be there personally at the SXSW conference, I strongly recommend you to attend this event.
Innovators and Entrepreneurs Networking Reception
Four Seasons Hotel
March 14, 2011
Hosted by IBM Venture Capital Group, Austin Chamber of Commerce, and the IBM Innovation Center.
This reception will provide a rare opportunity to network and collaborate with your professional community of industry leaders, entrepreneurs, developers, academics, venture capitalists, members of the Austin Chamber of Commerce.
A client asked me to explain "Nearline storage" to them. This was easy, I thought, as I started my IBM career on DFHSM, now known as DFSMShsm for z/OS, which was created in 1977 to support the IBM 3850 Mass Storage System (MSS), a virtual storage system that blended disk drives and tape cartridges with robotic automation. Here is a quick recap:
Online storage is immediately available for I/O. This includes DRAM memory, solid-state drives (SSD), and always-on spinning disk, regardless of rotational speed.
Nearline storage is not immediately available, but can be made online quickly without human intervention. This includes optical jukeboxes, automated tape libraries, as well as spin-down massive array of idle disk (MAID) technologies.
Offline storage is not immediately available, and requires some human intervention to bring online. This can include USB memory sticks, CD/DVD optical media, shelf-resident tape cartridges, or other removable media.
Sadly, it appears a few storage manufacturers and vendors have been misusing the term "Nearline" to refer to "slower online" spinning disk drives. I find this [June 2005 technology paper from Seagate], and this [2002 NetApp Press Release], the latter of which included this contradiction for their "NearStore" disk array. Here is the excerpt:
"Providing online access to reference information—NetApp nearline storage solutions quickly retrieve and replicate reference and archive information maintained on cost-effective storage—medical images, financial models, energy exploration charts and graphs, and other data-intensive records can be stored economically and accessed in multiple locations more quickly than ever"
Which is it, "online access" or "nearline storage"?
If a client asked why slower drives consume less energy or generate less heat, I could explain that, but if they ask why slower drives must have SATA connections, that is a different discussion. The speed of a drive and its connection technology are for the most part independent. A 10K RPM drive can be made with FC, SAS or SATA connection.
I am opposed to using "Nearlne" just to distinguish between four-digit speeds (such as 5400 or 7200 RPM) versus "online" for five-digit speeds (10,000 and 15,000 RPM). The difference in performance between 10K RPM and 7200 RPM spinning disks is miniscule compared to the differences between solid-state drives and any spinning disk, or the difference between spinning disk and tape.
I am also opposed to using the term "Nearline" for online storage systems just because they are targeted for the typical use cases like backup, archive or other reference information that were previously directed to nearline devices like automated tape libraries.
Can we all just agree to refer to drives as "fast" or "slow", or give them RPM rotational speed designations, rather than try to incorrectly imply that FC and SAS drives are always fast, and SATA drives are always slow? Certainly we don't need new terms like "NL-SAS" just to represent a slower SAS connected drive.
I am pleased with the turn-out we had attending last week for my Infoboom Webinar on [The Future of Storage]. The 55-minute replay is available on Infoboom, and the slide deck can be downloaded from the [IBM Expert Network].
I mentioned that I was going to Indianapolis and Boston next week to give lectures on this topic. Here are the details:
Indianapolis - September 7, 2011
The Future of Storage with Tony Pearson Luncheon Briefing
Harry & Izzy's
153 South Illinois Street
Indianapolis, IN 46225
Time: 11am to 1:30pm
Boston - September 8, 2011
The Future of Storage with Tony Pearson Briefing and Networking Reception
The Capital Grille
10 Wayside Road
Burlington, MA 01803
Time: 4:30pm to 6:30pm
I will also be in San Francisco for Oracle OpenWorld (Oct 2-6), Auckland New Zealand (Nov 9-11), and Melbourne Australia (Nov 15-17).
Back in October, Daryl Pereira asked me for an interview about my blog. I get a lot of these requests, but this one was different. Daryl is on the IBM DeveloperWorks team, and he was going to interview me to for the "Great Mind Challenge". This is a fun competition for a group of about 100 college students from San Jose State University to get them to learn blogging best practices and techniques.
This was the one post that put me into the #1 position, with over 70,000 hits so far and counting, and that does not include all the people who read my blog through feed readers or the various cross-postings on IBM Storage Community and IBM Virtual Briefing Center.
This blog post was part of a series on IBM Watson, the computer that beat two humans on the "Jeapoardy!" television game show. Having worked closely with the IBM Research scientists to understand how IBM Watson worked so that I could blog about it, I thought a good way for readers to appreciate how it was put together was to explain how to assemble a scaled-down version. My inspiration was an article by John Pultorak that explained [how to build your own Apollo Guidance Computer (AGC) in your basement].
The blog post series proved to be a big hit. IBM Watson helps to demonstrate many modern computer techniques, including business analytics of Big Data, Cloud Computing, and parallel programming techniques such as Hadoop. Showing that a "Watson Jr." could be built in your basement helped to emphasize that IBM Watson was made from hardware and software that are generally available today.
I am very proud of this blog post. I worked with Moshe Yanai and the rest of the XIV team to be completely accurate and correct to set the right level of expectations. So many false statements and FUD had been thrown out about what would happen if a double drive failure happened during the short 30 minute window of opportunity, and it turns out that in most cases, no data is lost, and in all other cases, the lost data can be easily identified and restored. In most cases, this will be less recovery required than a double drive failure on a traditional RAID-5 disk array.
It was also an opportunity to try out Animoto to create a short and simple video. Normally, when marketing needs a video made, it will cost 25,000 dollars USD or more, and take weeks to produce. I was able to get this video done in just a few hours with no out-of-pocket expenses.
After this post, nearly all FUD in the blogosphere about double drive failures disappeared. More importantly, the XIV sales that quarter (2Q2010) was substantially better than the prior quarter. Many XIV sales reps credit this blog post for that huge bump in XIV sales! I guess this could be the Tony Pearson equivalent of the [Colbert Bump].
In 2009 and 2010, I was the third most influential blogger on IBM's Developerworks, and now in 2011, I have risen to number one position! Internally, we call this "Winning the Devy" (like an Emmy, but for DeveloperWorks bloggers). I would like to thank all my readers for continuing to share in the conversation!
This week, Allyson Klein, Director of Technical Leadership Marketing from Intel, interviewed me for the Intel® [Chip Chat podcast] to promote the upcoming [IBM Edge conference] to be held June 4-8 in Orlando, Florida. Intel is a big sponsor of the conference. The podcast is only about 8 minutes long. Enjoy!
Well, I am back safely from my trip last week to Chicago, and now I am writing this in Madrid, Spain, on my way to Brussels, Belgium for the IT Storage Expo.
For those who have asked how the construction on the new Tucson EBC is going, here are a few pictures I took on Friday. As you can see, it is coming along nicely. The official grand opening will be April 2.
Last Tuesday, we had our official "Grand Opening" for the new Tucson Executive Briefing Center!
We sent out fancy invitations to all the IBM executives who supported this center, local dignitaries from the Tucson and State of Arizona level, and all of the IBM employees on the Tucson campus.
Since our new center is significantly cozier (5700 square feet versus our previous 15,000 square feet), we split the day into two separate events. The first for the IBM executives and local VIPs, and the second for the rest of the IBM employees on campus.
Of course, there is no free lunch. The day started out with a series of speeches. My manager, Doug Davies, was the master of ceremonies to introduce each speaker.
Alistair Symon, IBM Vice President of Enterprise Storage, explained how important storage affects everyone's lives. If you use an ATM machine to withdraw money, for example, you are most probably using IBM System Storage behind the scenes. Nearly all of the IBM disk and tape storage products are designed here in Tucson.
Bruce Wright (shown here) directs the University of Arizona's Office of University Research Parks, serves as CEO of the UA Tech Park, and the founder and president of the Arizona Center for Innovation. Bruce said a few words on how please he was that IBM decided to reverse its July 2011 decision to leave Tucson. The UofA owns all the property, renting back four of the eleven buildings back to IBM, so is effectively our landlord. Next year will mark the 20th anniversary of IBM's sale of the technology park to the University.
Tucson Councilwoman Shirley Scott talked about the improtance of high-paying jobs to the local economy. While IBMers in Tucson are paid less than our counterparts in San Jose, Austin, Raleigh or Poughkeepsie, we are certainly [paid more than the average Tucsonan], thus helping to raise the standard of living here.
Dr. Michael Varney, president and CEO of the local Tucson Metropolitan Chamber of Commerce, praised IBM for its strong reputation in ethics and diversity.
My new second-line manager, Karl Duvalsaint, and my new third-line manager, Doug Dreyer, emphasized the importance of co-locating Briefing Centers in sites that have Research and Development activity. It is important for clients to interact directly with developers, and it is also good for developers to understand directly from clients their needs, preferences and requirements. Worldwide, the IBM Systems and Technology Group has only twelve Executive Briefing Centers, and the Tucson EBC is one of them.
This is not to say that IBM does not have centers in other locations. Our newest client center in Singapore is a shining example. Of course, if they want experts to speak to clients there, they need to be flown in. Doug Dreyer mentioned that IBM plans to launch six such centers in Africa as well.
Next was the ribbon cutting. From left to right, Lee Olguin (our Gunny Sargeant), Tucson Councilwoman Shirley Scott, UofA's Bruce Wright, IBM VP of Program Management Calline Sanchez, My second-line manager Karl Duvalsaint, IBM VP Allistair Simon, my first-line manager Doug Davies, Tucson Chamber of Commerce President Dr. Michael Varney, and my third-line manager Doug Dreyer. We had a member of the local high school band do the drum roll.
Once the ribbon was cut, the IBM Executves and local VIPs were brought in to see the new facility, which has two large rooms, one common dining area, an 800-square foot green data center to showcase our products, our own set of restrooms, a galley to stage up the food and beverage service, and two smaller rooms for private conversations or conference calls. A local high school band provided live music throughout the day.
This week I was aboard the Queen Mary in Long Beach, California! This was a business event organized by [Key Info Systems], a valued IBM Business Partner. Key Info resells IBM servers, storage and switches.
The Queen Mary retired in 1967, and has been converted into a hotel and events venue. The locals just parked their car and walked on board, but I got to stay Tuesday through Thursday in one of the cabins. It was long and narrow, with round windows! There were four dials for the bathtub: Cold Salt, Hot Fresh, Cold Fresh, and Hot Salt.
Stepping on the boat was like walking back in time through history! If you decide to go see it, check out the [Art Deco bar at the front of the Promenade deck. The ship is still in the water, but is permanently docked. It is sectioned off to prevent the ocean waves from affecting it, so we did not have the nauseous moving back and forth normally associated with cruise ships.
(It is with a bit of irony that we are on the Queen Mary just days after the tragedy of the [Costa Concordia], the largest Italian cruise ship that ran aground near Isola de Giglio. The captain will have to explain how he [fell into a lifeboat] before he had a chance to wait for everyone else to get safely off the shipwreck. He was certainly no [Captain Sulley]! I am thankful that most of the 4,200 people survived the incident.)
Lief Morin, Founder and Chief Executive for Key Info Systems, kicked off the meeting with highlights of 2011 successes. I have known Lief for years, as Key Info comes to the Tucson EBC on a frequent basis. This event was designed to give his sellers an update of what is the latest for each product line, and what to look forward to in the next 12-18 months.
The next speaker was from Vision Solutions that provides High Availability solutions for IBM i on Power Systems. In 2010, their company nearly doubled in size with the acquisition of Double-Take, which provides data replication for x86 servers running Windows, Linux, VMware, Hyper-V and other hypervisors. The capabilities of Double-Take sounded similar to what IBM offers with [Tivoli Storage Manager FastBack] and [Tivoli Storage Manager for Virtual Environments].
Dinner at Sir Winston's
Rather than take the "Ghosts and Legends" tour, I opted for dinner at the Queen Mary's signature restaurant, Sir Winston's. This is a fancy place, so dress accordingly. If you want the Raspberry soufflé, order it early as it takes 30 minutes to prepare!
[Storwize V7000], including the new Storwize V7000 Unified configuration
Storage is an important part of the Key Info Systems revenue stream, so I was glad to have lots of questions and interactions from the audience.
Murder Mystery Dinner
The acting troupe from [Dinner Detective] put on quite the show for us! With all that is going on in the world, it is good to laugh out loud every now and then.
In other murder mystery dinners I have participated in, each person is assigned a "character" and given a script of what to say and when to say it. This was different, we got to pick our own characters. I chose "Doctor Watson", from the Sherlock Holmes series. Several attendees thought it was a double meaning with [IBM Watson], the computer that figured out the clues on Jeopardy! television game show, and has since been [put to work at Wellpoint] to help out the Healthcare industry.
After the "murder" happened, two actors portraying policemen selected members of the audience to answer questions. We didn't get a script of what to say, so everyone had to "ad lib". I was singled out as a suspect, and had fun playing along in character. One of the attendees afterwards said he was impressed that I was able to fabricate such amusing and elaborate responses to their personal and embarassing questions. As a public speaker for IBM, I have had a lot of practice thinking quickly on my feet.
Fibre Channel and Ethernet Switches
The next two speakers gave us an update on Fibre Channel and Ethernet switches, and their thoughts on the inevitability of Fibre Channel over Ethernet (FCoE). One of the exciting new developments is the [Brocade Network Subscription] which creates a flexible pay-per-use Ethernet port rental model for customers. This is especially timely given the Financial Accounting Standards Board proposed [FASB Change 13] that affects operating leases in the balance sheet.
With the Brocade Network Subscription, you pay monthly for the ports you are using. Need more ports, Brocade will install the added gear. Use fewer ports, Brocade will take the equipment back. There is no term endpoint or residual value like tradtional leasing, so when you are done using the equipment, give it back any time. This is ideal for companies that may need to have a lot of Ethernet ports for the next 2-3 years, but then plan to taper down, and don't want to get stuck with a long-term commitment or capital depreciation.
The last speaker was from VMware. IBM is the #1 reseller of VMware, and VMware commands an impressive 81 percent marketshare in the x86 virtualization space. The speaker presented VMware's strategy going forward, which aligns well with IBM's own strategy, to help companies Cloud-enable their existing IT infrastructures, in preparation for eventual moves to Hybrid or Public cloud deployments.
Special thanks to Lief Morin for sponsoring this event, Raquel Hernandez from IBM for coordinating my travel, and Pete, Christina and Kendrell from Key Info Systems for organizing the activities!