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A fat boss and his thin female employee stand at the shore.
"Ms. Benakis, I don't want to forget the emotion of the vastness of the ocean. Draft amemo regarding this for me to sign next Monday."
-- "Yes, Mr. Morton"
"And date it as today."
-- "Yes, Mr. Morton"
On the flight home, I met Chris, a software engineer working for a small 60-person outsourcing firm in Costa Rica. He was from Vancouver, Canada but now lives in Costa Rica to avoid dealing with snow. He flies back to Canada several times per year to visit his friends and family.The irony is not lost on me that most of the tourists I met this week flew hundreds or thousands of miles to get here. The Freakonomics blog post [Did Celebrating Earth Day Make You Pollute More?] points to David Disalvo's article [Riding the Self-Regulation See Saw] and Ryan Sager'sarticle [The Al Gore’s Giant Fraggin’ Mansion Effect]. Both of these analyze environmentally moral behaviour.
The real question is whether the Earth Day lessons we learned this week from Costa Rica can apply to countries like the United States that aren't entirely focused on agriculture and tourism. Perhaps so, as Costa Rica is also home of a large [Intel plant in Heredia] that also providesa significant portion of Costa Rica's GDP.
Alternative sources of energy, including geo-thermal and hydro-electric, can provide a majorityof needs of a country. Advances in technology to take advantage of these can be carried over to other countries.
Separating our recyclables, and other efforts, are not just unique to Costa Rica. The best practices developed here can be passed on to other countries as well.
As Costa Rica experiments with green incentives to help modify human behaviour, the ones thatseem most effective can be borrowed and re-used in other locations.
Hopefully, we've all learned something this week, and perhaps can act to reduce our energy consumption and environmental impact, throughout the year, not just on Earth Day. Let's strive to make this a Smarter Planet!
Continuing this week's theme on Earth Day, I am in San José, the capital of Costa Rica.
Despite all the talk I heard about how great Costa Rica was, ranked 5th in the world as one of thegreenest countries, I had a hard time breathing the air in San José.Here's a picture I took from my hotel in Escazú, which overlooks the city.
I have been to the [Top 5 smogiest cities in the world] --Mexico City, Sao Paulo, Cairo, New Dehli, and Shanghai-- and can say that San Jose,Costa Rica is nowhere near as bad as any of those, and more on par with cities in the United States, like Pittsburgh or Los Angeles.
Having a single government official in charge of both energy and environment means they can set pricesand provide incentives in one to benefit the other. Here are two examples:
Only 5 percent of the energy consumption of this county comes from oil. Despite having their own oilrepositories off-shore, the Costa Ricans have decided not to drill and ruin their pristine shoreline,but rather import from foreign sources.Gasoline prices are set high to include some of the environmental costs, about four dollars per gallon(800 Costa Rican Colones per liter). Cars can be converted to run on less expensive Propane orsugar cane Ethanol, but the conversions are cost-prohibitive for many.
Did it help? No, Traffic was like a parking lot. Part of this was the result of the main highway beingunder construction, forcing many people to take side streets.
Electricity is 13 US cents per KWh. My hotel in Escazu wanted an extra $8.50 US dollars per day to run theAir Conditioner. By comparison, my house in Tucson, Arizona is 1167 square feet, roughly five to six times the size of my hotel room, and my electricity bill is a flat 27 US dollars per month year round.
Did it help? No, most tourists just pay the extra cost. I tried one day with A/C, and the second day without, for scientific comparison, and decided to go without the rest of the time I was there. Perhaps being from Tucson, Arizona I can tolerate the 85-degree heat better than others.
So if incentives to conserve like high prices don't work, what will? I interviewed Alexandra,a local 24-year-old studying law at a nearby college:
Once you get your law degree, will you move to another country, such as the United States? --There are already too many lawyers in your country.
What about Japan or Asia, there is a shortage of lawyers there?-- No, I plan to stay here in my country. Costa Rica is beautiful, my friends and family are here, why would I leave?
So why do you think the incentives don't work to help people conserve gasoline and electricity? --People have to earn a living, and are focused on getting things done. If it can be done in a way that helps the environment, great, but otherwise life continues.
So will you specialize in "environmental" law? -- Not sure yet. Too early to say. Costa Rica is certainly leading the world in environmental protection, and much of this is through laws and tax schemes.
High prices don't serve well as incentives to reduce consumption, but perhaps national pride and working in an industry like agriculture or eco-tourism might.
This week I am in Costa Rica to celebrate[Earth Day] and promote IBM's [Smarter Planet strategy] to help solve the world's energy and environmental problems. This is thethird in the series. The first two posts were:
Here in Costa Rica, they separate their recyclables, and encourage even the hotel guests from other countries to do the same. See my photo on the left for an example.
This is more than most in the United States will do. We're lucky to get North Americans to just separate all recyclables in one bin separate from all trash in a second bin.
Leaving Arenal, I went to Escazu, a suburb of San Jose, the capital of this country. I met with Patrick, one of the owners of [Exclusive Excursions Travel] that helped me organize the eco-tourism portion of this trip to Costa Rica.
Most people are familiar with the [star rating system] that rank most hotels from one star (budget class/economy) to five stars (deluxe/luxury). The nicest hotel I've been to was the [Burj Al Arab] in Dubai, which claims a seven star rating. For eco-tourism, there is a similar "Green Leaf" rating system. According to Patrick,the Instituto Costarricense de Turismo [ICT] (tourism board of Costa Rica) rates hotels from one leaf (adopting some measures, like separating recyclables shown above) to five leaves (entirely carbon neutral).This Green Leaf system seems more important to European and Canadian tourists, but those from United States may not even be aware of it.
The food at these hotels vary. The typical dish here for breakfast, lunch and dinner is the Casado, consisting of mostly rice and beans. I have found thatCosta Rica has come up with as many creative ways to combine rice and beans in various proportions as Starbucks® serve various combinations of coffee and milk.The locals might be accustomed to a steady diet of rice and beans for every meal of every day, but those of us from North America aren't! Not counting tourist flatulence, Costa Rica has[pledged to be carbon neutral by 2021], the country's 200th birthday.
Sadly, most folks in the United States don't categorize their hotels with a Green Leaf rating system, nor do they even bother to categorize their recyclables. I spent 18 months in the field doing Information Lifecycle Management (ILM) assessments for clients, and most didn't categorize their data either.So, the next time you have some combination of coffee and milk, whether its a Latte, Misto, Espresso, or Macchiato, remember that the coffee came from acountry trying to be more environmentally responsible, grown by a farmerwho eats a simple diet of rice and beans, and has no problem separating different categories of recyclables. Perhaps you will remember to separate your data, and store it on an information infrastructure based on an environmentally-responsible combination of SSD, FC, SATA and tape, to reduce your costs and minimize your carbon footprint.
This week's theme is Earth Day and the importance IBM has placed on energy and environmental conservation. I am traveling through Costa Rica, ranked by Forbes as the fifth greenest and [cleanest countries in the world]. Europe was home to the top four in the survey of 149 countries, ledby Switzerland, and home to 14 of the top 20. Colombia came in ninth. United States was a pathetic 39th.
In yesterday's post, [Green Water for Green Energy], I covered geo-thermal energy with a visit to the hot springs.My next activity was a rafting trip down the Peñas Blancas and San Carlos rivers, heading towards Nicaragua, to discuss hydro-electric power. Half of the hydro-electric power in this country is driven directly by river flow, and the rest relies on stored water in lakes. Back in 2007, Costa Rica had a drought, and this affected the hydro-electric capacity, resulting in brown-outs and power outages. When more than 80 percent of your energy comes from this source, droughts can be devastating. Rain patterns for Costa Rica have a dry season from mid-December to April, lots of Rain in May and June, a "short summer" (called affectionately El Veranito) with little or no rain in July, and then more rain the rest of the year, averaging over 150 inches of rainfall per year.
This was billed as a "Safari Float" ride.The water level was low, "Class I", the slowest possible rating, giving our raft guide Pedro a chance to point out a variety of birds, monkeys, iguanas and crocodiles. Iguanas and Crocodiles are protected endangered species in Costa Rica, and are notsupposed to be killed for food or sport.
(Hint: don't bother, both taste like chicken)
Joining us in our raft is Pamela, the 9-year-old daughter of one of the employees of the rafting company, [Canoa Adventura]. This wastheir version of take-your-daughter-to-work-day, as her parents want her to learn the rafting business, and get accustomed around English-speaking tourists.
Along the way, we saw a bulldozer knocking down trees and scooping up the rich soil.Costa Ricans consider trees and soil as renewable resources, reducing the need to purchase foreign fossil-based oil for cooking and chemical fertilizers.The name of the country, Costa Rica, literally means "rich coast" in the Spanish language, and with a string of 112 volcanos, the silt has plenty of mineral content that is good for agriculture, from coffee and bananas, to sugar cane, oranges and African palm.
Midway down the river, we had an "energy stop" to rest from all the paddling. This involved a visit to Don Pedro's farm, he is 98 years old, has four daughters, five grandchildren, and three great-grandchildren, the youngest of which just born 15 days ago. We had coffee, [fried plantaines], and Yucca cake. We have Yucca in Arizona as well. If you've ever seen a [Yucca] plant, you would never think to eat it, but it is a staple here. To make cake, just grate the Yucca root, mix in enough milk and sugar, and bake in a pie tin. The result has a consistency similar to coconut macaroons.
On the ride back, we stopped at the famous "Iguana bridge" where we could see up close and personal a dozen or so of these huge lizards. Our guide Marcos fed them some papaya. Agreat way to appreciate bio-diversity in action!
I am proud to announce that fellow IBMer Carlos Pratt has launched a new IBM storage blog[GreenSpeed].
I'd like to expand a bit on how I know Carlos. Back in 1999 I was asked to lead a team at IBM Tucson to install Linux on our local z800 mainframe, and run tests to confirm that all of our IBM disk and tape storage offerings attached successfully. I was, at the time, lead architect for DFSMS on OS/390 and management felt that my knowledge of the S/390 instruction set was all that was needed to pull this off. My team was a collection of people from a variety of other hardware and software teams, and Carlos came over from the Disk Performance test team.
Needless to say, there were some challenges. The port of Red Hat and SUSE Linux over to the mainframe required special device drivers, and in some cases, we actually needed to make changes to the Linux kernel. While it was over 100 degrees outside, we were in the test lab wearing jackets with a refrigerator thermometer hanging on the wall to monitor our ice cold working conditions.
And of course, we had our internal skeptics. At the time, Linux was only a few percentage points of marketshare, and a few unenlightened souls did not see any reason to invest in support for a new operating system until it was more established. People with a "Wait-and-See" attitude don't last long at IBM. Fortunately, smarter heads prevailed, and now that Linux is well established as the operating system of the future, we can all look back and say "I told you so!"
Carlos was a "get things done" kind of guy. Working with frequent patches to the Linux kernel, device drivers under development, and a team fairly new to this new operating system, Carlos was able to provide the driving force to get our tests done.
I’ve just returned from the IBM Tivoli Pulse conference in Las Vegas – a meeting of over 4000 customers, partners, and IBM employees. ... There was a lot to digest, but three of the major themes caught my attention, and my imagination. ... First, IBM put a huge push behind their Dynamic Infrastructure initiative. Sounds like so many other automation and autonomic initiatives of the past, right? Well, things are getting better, and “dynamic” is becoming more of a realistic possibility, especially with the emergence of cloud computing and cloud services models. ... Second, a lot of time was spent on IBM’s Service Management Industry Solutions. When I first heard of this, my thought was that IBM was creating solutions for the Service Management industry (i.e. food services, janitorial services, hospitality services). But this is much larger than that – much, much larger. IBM is taking their unique ability to pair business (non-IT) expertise with IT consulting, planning, and technology delivery, and constructing (careful – here comes the “f” word) frameworks for several vertical industry segments. ... IBM is perhaps the only organization in the world that can take this on fully and hope to deliver a meaningful result. But beyond that, this represents a huge opportunity for IT professionals to become the transformation agents within their own organizations, contributing at a whole new level. ... Lastly, I was really impressed by IBM’s Smarter Planet initiative. The primary thought here was that the key to a greener planet is to take inefficiencies out of just about every form of business through the intelligent application and deployment of technology. At first I was thinking this was just another marketing initiative, but in the course of this event, listening to the keynotes and talking to a number of IBM execs, it became apparent that this is a substantial cultural shift within IBM itself. Just think about that for a moment – when 400,000 employees all change their direction and focus, their sheer mass is going to make a noticeable difference. ... Magic (Johnson) gave an excellent talk, and reminded the audience that you should do two things no matter what your job or role. First, service starts with knowing your customers – not just who they are, but what they do and what is important to them. And second – always over-deliver. Go that extra step. Exceed expectations. The boost in loyalty, goodwill, and improved customer relationships will be well worth the effort. Good thoughts to keep with us….
If you missed Pulse 2009, perhaps because your company has put a clamp down on travel expenses, you are in luck! IBM is hosting the "Dynamic Infrastructure Forum" March 3-4, 2009, on your computer. This is an IBM Virtual event, no travel required! [Register Today!]
IBM has launched a new blog, focused on making [a smarter planet]. In my post,[The New Year in Six Words], Idiscussed the part of Sam Palmisano's speech that mentioned a small $30 Billion investmentcould result in 950,000 new jobs. For those who wondered how IBM arrived to that figure,here are two posts:
Well, it's Wednesday, day three at the [Data Center Conference] here in Las Vegas, Nevada. Unlike other conferencesthat concentrate all of their keynote sessions at the front of the agenda,this conference spread them out over several days. They had three on Tuesday, two more Wednesday, and the last one on Thursday. Here are my thoughts on the two keynote sessions on Wednesday.
Top 10 Disruptive Technologies affecting the Data Center
The analyst presented his "top ten" technologies to watch:
Storage Virtualization - I was glad this made top of the list!
Cloud Computing - IBM was recognized for its leadership in this space. Cloud computing brings together new models of acquisition, billing, access, and deployment of new technology.
Servers: Beyond Blades - Currently, distributed servers have fixed CPU, memory and I/O capability, as manufactured at the factory, but what if you can re-assign these resources dynamically? New technologies mightmake this possible.
Virtualization for desktops - not just hosted virtual desktops, the speaker proposed having"portable personalities" that an employee might carry around on a CDrom or USB memory stick, andthen use whatever computer equipment was nearby.
Enterprise Mashups - You know analysts have too much time on their hands when they come up withtheir own eight-layer reference architecture for enterprise adoption of Web 2.0 technologies.
Specialized Systems - These are sometimes called heterogeneous systems, hybrids, or application-specific appliances. Unlike general purposes servers, these are more difficult to re-purpose as your needs change. However, if done right, can provide better performance for specific workloads.
Social Software and Social Networking - A survey of the audience found 18 percent were alreadyusing Mashups in the enterprise, but 65 percent haven't looked at this at all. Because traditionalhierarchically-organized companies can't re-structure their employees fast enough, the use ofsocial software to develop "virtual teams" and "communities of interest" can be an effective wayto get the "wisdom of crowds" from your employees. Rather than just installing this kind of software, the speaker felt it was better to just "plant seeds" and let social networks grow withinthe enterprise.
Unified Communications - Do you use different providers or software for cell phone, land line, wi-fi, internet, Instant Messaging (IM), audio conferencing, video conferencing, and email? The promise of Unified Communications is to bring this all together.
Zones and Pods - In the 1990s, traditional design for data centers tried to anticipate growthover the next 15-20 years, and build accordingly. These did not foresee all the changes in IT.The new best practice is a "pod approach" where you only build what you need for the next 5 to 7years, with the architecture to expand as needed. A traditional 9000-square-foot data center thatsupports 150 "watts-per-square-foot" would cost over $20 million to build, and over $1 million inelectricity every year. A pod alternative might cost less than $12 million to build, and nearlycut electricity costs in half.
Green IT - rapid "green" improvements are being demanded on IT operations, not just forpolitical correctness, but also for cost savings. A survey of the audience found 7 percentwilling to pay a premium price for green solutions, and another 26 percent willing to pay aslightly higher price for green features and attributes.
Don McMillan, Computer Engineer turned Stand Up Comic
Don gave a hilarious look at the IT industry. While most comics that are often hired to entertainthe audience have only a layman's knowledge of what we do, Don has a masters degree in ElectricalEngineering from Stanford and worked at a variety of IT companies, including AT&T Bell Labs andVLSI Technology. You can see more of his bio on his[Technically Funny] Web site.
Here's Don in a [four-minute video] demonstrating the kind of observational humor he performs.
It's good to see a bit of humor at IT conferences. With the pressures of IT staff and managementto manage explosive growth with shrinking budgets, the attendees appreciated the mix of serious with the not-so-serious.
I helped set up the IBM booth at the Solutions Center, third floor, where we will have variousproducts on display, as well as subject matter experts to handle all the questions.
I also went ahead and got my conference badge. While most of my cohorts have purple badges, limiting them to the Solution Centers area, I have a red badge, so that I can attend the variouskeynote and break-out sessions this week.
In keeping with our "green" theme, we have all been given matching light green shirts, and these are 70 percent Bamboo cloth, and 30 percent cotton. They are very comfortable,and sustainable! If you see me, come up and just feel my shirt, go ahead, I won't mind!
Tomorrow, the fun begins with the keynote speakers!
There's some good discussion in the comments section over at Robin Harris' StorageMojo blog for hispost [Building a 1.8 Exabyte Data Center].To summarize, a student is working on a research archive and asked Robin Harris for his opinion. The archive will consist of 20-40 million files averaging 90 GB in size each, for a total of 1800 PB or 1.8 EB. By comparison, anIBM DS8300 with five frames tops out at 512TB, so it would take nearly 3600 of these to hold 1.8 EB. While this might seem like a ridiculous amount of data, I think the discussion is valid as our world is certainly headed in that direction.
IBM works with a lot of research firms, and the solution is to put most of this data on tape, with just enough disk for specific analysis. Robin mentions a configurion with Sun Fire 4540 disk systems (aka Thumper). Despite Sun Microsystems' recent [$1.7 Billion dollar quarterly loss], I think even the experts at Sun would recommend a blended disk-and-tape solution for this situation.
Take for example IBM's Scale Out File Services [SoFS] which today handles 2-3 billion files in a single global file system, so 20-40 million would present no problem. SoFS supports a mix of disk and tape, with built-in movement, so that files that were referenced would automatically be moved to disk when needed, and moved back to tape when no longer required, based on policies set by the administrator. Depending on the analysis, you may only need 1 PB or less of disk to perform the work, which can easily be accomplished with a handful of disk systems, such as IBM DS8300 or IBM XIV, for example.
The rest would be on tape. Let's consider using the IBM TS3500 with [S24 High Density] frames. A singleTS3500 tape library with fifteen of these HD frames could hold 45PB of data, assuming 3:1 compression on 1TB-size 3592 cartridges. You wouldneed 40 (forty) of these libraries to get to the full 1800 PB required, and these could hold even more as higher capacity cartridges are developed. IBM has customers with over 40 tape libraries today (not all with these HD frames, of course), but the dimensions and scale that IBM is capable lies within this scope.
(For LTO fans, fifteen S54 frames would hold 32PB of data, assuming 2:1 compression on 800GB-size LTO-4 cartridges.so you would need 57 libraries instead of 40 in the above example.)
This blended disk-and-tape approach would drastically reduce the floorspace and electricity requirements when compared against all-disk configurations discussed in the post.
People are rediscovering tape in a whole new light. ComputerWorld recently came out with an 11-page Technology Brief titled [The Business Value of Tape Storage],sponsored by Dell. (Note: While Dell is a competitor to IBM for some aspects of their business, they OEM their tape storage systems from IBM, so in that respect, I can refer to them as a technology partner.) Here are some excerpts from the ComputerWorld brief:
For IT managers, the question isnot whether to use tape, but whereand how to best use tape as part of acomprehensive, tiered storage architecture.In the modern storage architecture,tape plays a role not onlyin data backup, but also in long-termarchiving and compliance.
“Long-term archiving is the primaryreason any company shoulduse tape these days,” says MikeKarp, senior analyst at EnterpriseManagement Associates in Boulder,Colo. Companies are increasinglylikely to use disk in conjunctionwith tape for backup, but for long-termarchiving needs, tape remainsunbeatable.
After factoring inacquisition costs of equipment andmedia, as well as electricity and datacenter floor space, Clipper Groupfound that the total cost of archivingsolutions based on SATA disk, theleast expensive disk, was up to 23times more expensive than archivingsolutions involving tape. Calculatingenergy costs for the competing approaches,the costs for disk jumpedto 290 times that of tape.
“Tape isalways the winner anywhere costtrumps anything else,” says Karp.No matter how the cost is figured,tape is less expensive.
Beyond IT familiarity with tape,analysts point to other reasons whyorganizations will likely keep tapein their IT storage infrastructures.Energy savings, for example, is themost recent reason to stick withtape. “The economics of tape arepretty compelling, especially whenyou figure in the cost of power,”Schulz says.
So, whether you are planning for an Exabyte-scale data center, or merely questioning the logic of a disk-for-everything storage approach, you might want to consider tape. It's "green" for the environment, and less expensive on your budget.
Well, it's Tuesday again, and that means more IBM announcements!
Storage Area Network (SAN)
IBM and Cisco announced [three new blades] for the Cisco MDS 9500 seriesdirectors: 24-port 8 Gbps, 48-port 8 Gbps, and 4/44 blended. The 4/44blended has 4 of the faster 8 Gbps ports, and 44 of the 4 Gpbs ports,so that you can auto-negotiate down to 1 Gbps for your older gear, andstill take advantage of the faster 8 Gbps speeds during the transition.
On the Brocade side, IBM announced the newIBM System Storage Data Center Fabric Manager [DCFM] V10 software. This replaces the products formerly known as BrocadeFabric Manager and McData Enterprise Fabric Connection Manager (EFCM).This software can support up to 24 distinct fabrics, up to 9000 ports,including a mix of FCP, FICON, FCIP and iSCSI protocols.
(On a related note, I heard that Microsoft is planning to rename "Windows Vista" to "Windows 7" next year! Like we say here in Tucson,if it ends in "-ista" it is going to fail in the marketplace! Perhaps EMC should rename their storage virtualization product to "In-7"?).
IBM System Storage DR550
IBM announced today that it now supports [RAID 6 onthe DR550] compliance and retention storage system.
There are a few RAID-5 based EMC Centera customers out there who have notyet switched over to the IBM DR550, and now this might be just the littlenudge they need. For long-term retention of regulatory compliance data,RAID-5 doesn't cut it, you need an advanced RAID scheme, such as RAID-6, RAID-DP or RAID-X.
The DR550 provides non-erasable, non-rewriteable (NENR) storage supportto keep retention-managed data on disk and tape media. It supports 1 TBSATA disk drives and 1TB tape cartridges to provide high capacity at lowcost and "green" low energy consumption.
IBM System Storage N series
Several of our disk systems got improved and enhanced. Let's start withthe IBM System Storage N series[hardware and software] enhancements. IBM now offers high-speed 450GB 15K RPM drives. These are Fibre Channel (FC) drives for the EXN4000 expansion drawers, and Serial Attached SCSI (SAS) drives for the entry-levelN3300 and N3600 models.
The "gateway" models now support a variety of functions that were formerlyonly available on the appliance models. This includes Advanced Single Instance Storage (A-SIS), Disk Sanitization, and FlexScale.
A-SIS is IBM's "other" deduplication function, and I talked about this in my post [A-SIS Storage Savings Estimator Tool]. Disk Sanitization will physicallywrite ones and zeros over existing data to eliminate it, what IBM sometimes calls "Data Shredding".
The last feature, FlexScale, might be new for many. It is software toenable to use of the "Performance Accelerator Module" (PAM). The PAM isa PCI-Express card with 16GB on-board RAM that acts as a secondary cachebehind main memory of the N series controller. Depending on the model,you can have one to five of these cards fit into the controller itself,boosting random read performance, metadata access, and write block destage.
IBM System Storage DS5000
IBM's latest entry into the DS family has been hugely successful.In addition to Linux, Windows and AIX, the DS5000 now supports [Novell Netware and Sun Solaris] operating systems.
For infrastructure management, IBM has enhanced the Remote Support Manager [RSM]that supports DS3000 and DS4000 has been extended to support DS5000 as well. This software can monitor up to 50 disk systems, will e-mail alerts to IBM when something goes wrong, and allow IBM to dial in via modem to get more diagnostic information to improve service to the client. Also, the IBM System Storage Productivity Center [SSPC]which now supports the DS8000 and SAN Volume Controller (SVC) has been extended to also support the DS5000.
IBM XIV Storage System
In addition to 1-year and 3-year maintenance agreements, IBM now offers[2-year, 4-year and 5-year] software maintenance agreements.
RFID labels for IBM tape media
IBM 3589 (20-pack of LTO cartridges) and IBM 3599 (20-pack of 3592 cartridges for TS1100 series)now offer [RFID labels]. These labels match the volume serial (VOLSER) with a 216-bit unique identifier and 256 bits of user-defined content. This can help with tape inventory,and to prevent people from walking out of the building with a tape cartridge stuffed in their jacket.
32GB memory stick
While not technically part of the IBM System Storage matrix of offerings, Lenovo announced their new[Essential Memory Key] which holds 32GB of memory and workswith both USB 1.1 and USB 2.0 protocols.
I wish I could say this is it for the IBM announcements for October, given that this is the last Tuesday of the month, but there are three days left, so there might be just a few more!
Well, this has been an interesting two weeks. On week 1, I focused on IBM's strategy and four keysolutions areas: Information Availability, Information Security, Information Retention, and InformationCompliance. On week 2, I focused on individual products, their attributes, features and functions.Which week drew more blog traffic? You guessed it--week 1. Apparently, people want to know more aboutsolutions to their challenges and problems, and not just see what piece part components are available.
While IBM had switched over to solution-selling a while ago, some of our competitors are still inproduct-selling mode, and try to frame all competitive comparisons on a product-by-product basis.In my post[Supermarkets and Specialty Shops], I drew the analogy that the IT supermarkets (IBM, HP, Sun and Dell) are focusedon selling solutions, but the IT specialty shops (HDS, EMC, and others) are still focused on products.
Certainly, the transition from product-focused to solution-focused is not an easy one. As the IT industry matures, more and more clients are looking to buy solutions from theirvendors. What does it take to change behaviour of newly acquired employees, recently hired sales reps, and business partners, many of whom come from product-centric cultures, to match this dramatic shift in the marketplace? Let's take a look at change in other areas of the world.
On the[Freakonomics blog], Stephen Dubner discusses how clever people in Israel have figured out a way to get people to clean up after their pets in public places. This is a problem in many countries. Here we see an old idea, the [carrot-and-stick] approach, combined with newinformation technology. Here's an excerpt:
"In order to keep a city’s streets clean of dog poop, require dog owners to submit DNA samples from their pets when they get licenses; then use that DNA database to trace any left-behind poop and send the dogs’ owners stiff fines.
Well, it took three years but the Israeli city of Petah Tikva has actually put this plan to work:
The city will use the DNA database it is building to match feces to a registered dog and identify its owner.
Owners who scoop up their dogs’ droppings and place them in specially marked bins on Petah Tikva’s streets will be eligible for rewards of pet food coupons and dog toys.
But droppings found underfoot in the street and matched through the DNA database to a registered pet could earn its owner a municipal fine."
Sometimes, if enough people change, then changing behaviours of the few remaining becomes much easier. DanLockton on his Architectures of Control blog posts about the[London Design Festival - Greengaged]. This year, the festival focused on behavior changes for a greener environment, ecodesign and sustainable issues in design.Here's an excerpt and corresponding 5-minute YouTube video:
Lea argued three important points relevant to behaviour change:
Behaviour change requires behaviour (i.e. the behaviour of others: social effects are critical, as we respond to others’ behaviour which in turn affects our own; targeting the ‘right’ people allows behaviour to spread)
Behaviour and motivation are two different things: To change behaviour, you need to understand and work with people’s motivations - which may be very different for different people.
Desire is not enough: lots of people desire to behave differently, but it needs to be very easy for them to do it before it actually happens."
Of course, tax and government regulations can heavily influence behaviour and decisions. Since today is[International Talk Like a Pirate Day], I thought I would finish this post off with this interesting piece on Google barges. Some companies, like IBM and Google, seem more adaptable to changing behaviour and trying out fresh new ideas.Will Runyon over on the Raised Floor blog, has a post about Google's patent for[Data center barges on the sea]:"The idea is to use waves to power the data centers, ocean water to cool them, and a moored distance of seven miles or more to avoid paying taxes."
Arrr! Now that's what I call a new way of looking at things!
This post will focus on Information Compliance, the fourth and final part of the four-part series this week.I have received a few queries on my choice of sequence for this series: Availability, Security, Retention andCompliance.
Why not have them in alphabetical order? IBM avoids alphabetizing in one language, because thenit may not be alphabetized when translated to other languages.
Why not have them in a sequence that spells outan easy to remember mnemonic, like "CARS"? Again, when translated to other languages, those mnemonics no longerwork.
Instead, I worked with our marketing team for a more appropriate sequence, based on psychology and the cognitive bias of [primacy and recency effects].
Here's another short 2-minute video, on Information Compliance
Full disclosure: I am not a lawyer. The following will delveinto areas related to government and industry regulations. Consultyour risk officer or legal counsel to make sure any IT solution is appropriatefor your country, your industry, or your specific situation.
IBM estimates there are over 20,000 regulations worldwide related to information storage and transmission.
For information availability, some industry regulations mandate a secondary copy a minimum distance away toprotect against regional disasters like hurricanes or tsunamis.IBM offers Metro Mirror (up to 300km) and Global Mirror (unlimited distance) disk mirroring to support theserequirements.
For information security, some regulations relate to privacy and prevention of unauthorized access. Twoprominent ones in the United States are:
Health Insurance Portability and Accountability Act (HIPAA) of 1996
HIPAA regulates health care providers, health plans, and health care clearinghouses in how they handle the privacy of patient's medical records. These regulations apply whether the information is on film, paper, or storedelectronically. Obviously, electronic medical records are easier to keep private. Here is an excerpt froman article from [WebMD]:
"There are very good ways to protect data electronically. Although it sounds scary, it makes data more protected than current paper records. For example, think about someone looking at your medical chart in the hospital. It has a record of all that is happening -- lab results, doctor consultations, nursing notes, orders, prescriptions, etc. Anybody who opens it for whatever reason can see all of this information. But if the chart is an electronic record, it's easy to limit access to any of that. So a physical therapist writing physical therapy notes can only see information related to physical therapy. There is an opportunity with electronic records to limit information to those who really need to see it. It could in many ways allow more privacy than current paper records."
GLBA regulates the handling of sensitive customer information by banks, securities firms, insurance companies, and other financial service providers. Financial companies use tape encryption to comply with GLBA when sending tapes from one firm to another. IBM was the first to deliver tape drive encryption withthe TS1120, and then later with LTO-4 and TS1130 tape drives.
For information retention, there are a lot of regulations that deal with how information is stored, in some casesimmutable to protect against unethical tampering, and when it can be discarded. Two prominent regulations inthe United States are:
U.S. Securities and Exchange Commission (SEC) 17a-4 of 1997
In the past, the IT industryused the acronym "WORM" which stands for the "Write Once, Read Many" nature of certain media, like CDs, DVDs,optical and tape cartridges. Unfortunately, WORM does not apply to disk-based solutions, so IBM adopted the languagefrom SEC 17a-4 that calls for storage that is "Non-Erasable, Non-Rewriteable" or NENR. This new umbrella term applies to disk-based solutions, as well as tape and optical WORM media.
SEC 17a-4 indicates that broker/dealers and exchange members must preserve all electronic communications relating to the business of their firmm a specific period of time. During this time, the information must not be erased or re-written.
Sarbanes-Oxley (SOX) Act of 2002
SOX was born in the wake of [Enron and other corporate scandals]. It protects the way that financial information is stored, maintained and presented to investors, as well as disciplines those who break its rules. It applies onlyto public companies, i.e. those that offer their securities (stock shares, bonds, liabilities) to be sold to the publicthrough a listing on a U.S. exchange, such as NASDAQ or NYSE.
SOX focuses on preventing CEOs and other executives from tampering the financial records.To meet compliance, companies are turning to the [IBM System Storage DR550] which providesNon-erasable, Non-rewriteable (NENR) storage for financial records. Unlike competitive products like EMC Centera thatfunction mostly as space-heaters on the data center floor once they filled up, the DR550 can be configured as a blended disk-and-tape storage system, so that the most recent, and most likely to be accessed data, remains on disk, but the older, least likely to be accessed data, is moved automatically to less expensive, more environment-friendly "green" tape media.
Did SOX hurt the United States' competitiveness? Critics feared that these new regulations would discourage newcompanies from going public. Earnst & Young found these fears did not come true, and published a study [U.S. Record IPO Activity from 2006 Continues in 2007]. In fact, the improved confidence that SOX has given investors has given rise to similarlegislation in other parts of the world: Euro-Sox for the European Union Investor Protection Act, and J-SOX Financial Instruments and Exchange Law for Japan.
For those who only read the first and last paragraphs of each post, here is my recap:Information Compliance is ensuring that information is protected against regional disasters, unauthorizedaccess, and unethical tampering, as required to meet industry and government regulations. Such regulationsoften apply if the information is stored on traditional paper or film media, but can often be handled more cost-effectively when stored electronically. Appropriate IT governance can help maintain investor confidence.