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Today I spoke at the IBM Think Green Roadshow in Phoenix, Arizona. This is justone of a 15-city tour to help make people aware of Green data center issues.Here is the schedule forthe remaining cities. Contact your local IBM rep for details.
Victor Ferreira was our moderator and host. He is the site level executive for the2000 IBM employees in the Phoenix area, and manages the Public Sector for our Westernregion.
The first speaker was Dave McCoy, IBM principal in our Data Center services group.He explained IBM's Project Big Green and the Energy Efficiency Initiative, and wentinto details on how IBM can act as general contractor to design, plan and build theideal Green Data Center for you. IBM can also retrofit existing buildings, with new technologies like stored cooling, optimized airflow assessments, and modulardata center floorspace. While not related to energy, but still important to ourenvironment was IBM Asset Recovery Services, where IBM can take all those old PCmonitors, keyboards and other outdated equipment and refurbish or melt down to recapture useful metals and plastics, and disposing the rest in an environmentally-friendly,non-toxic manner.
I was the second speaker, covering "How to get it done". While Dave covered the issuesand technologies available, I explained how to put it all into practice. This includesIT systems assessments, health audits, and thermal profiling. Using server and storagevirtualization, you can increase resource utilization and reduce energy waste. IBM's CoolBlueproduct line, which includes the IBM PowerExecutive software to monitor your IT environment, and the "Rear Door Heat Exchanger" that uses chilled water to remove asmuch as 60% of the heat coming out of the back of a server rack, greatly reducing hot-spotson the data center floor, and allowing you to run the entire room at warmer, less-expensivetemperatures.
On the server side, I covered IBM's System z mainframe and the BladeCenter as examples of how innovative technologies can be used to run more applications with less energy. The newSystem p570 based on the energy-intelligent POWER6 processor has twice the performance for the same amountof power as its POWER5 predecessor. On thestorage side, I explained how Information Lifecycle Management (ILM), storage virtualization,and the use of a blended disk and tape environment can greatly reduce energy costs.
Reps from our many technology partners Eaton, APC, Schneider Electric, Liebert, and Anixter werethere to support this event.
The session ended with a Q&A Panel, with Dave McCoy, myself, and Greg Briner from IBM GlobalFinancing. IBM is able to offer creative "project financing" that can often times match theactual monthly savings, resulting in net zero cost to your operational budget, with payback periods as little as 2.5 years.
To learn more about IBM's efforts to help clients create "Green" data centers, clickGreen Data Center.
Wrapping up this week's theme on ways to make the planet smarter, and less confusing, I present IBM's third annual [five in five]. These are five IBM innovations to watch over the next five years, all of which have implications on information storage. Here is a quick [3-minute video] that provides the highlights:
In North America, today marks the start of the "Give 1 Get 1" program.
Children using the XO laptop
I first learned from this when I was reading about Timothy Ferriss' [LitLiberation project] on his [Four Hour Work Week] blog, and was surfing around for related ideas, and chanced upon this. I registered for a reminder, and it came today(the reminder, not the laptop itself).
Here's how the program works. You give $399 US dollars to the "One Laptop per Child" (OLPC)[laptop.org] organization for two laptops: One goes to a deserving child ina developing country, the second goes to you, for your own child, or to donate to a localcharity that helps children. This counts as a $199 purchase plus a $200 tax-deductible donation.For Americans, this is a [US 501(c)(3)] donation, and for Canadians and Mexicans, take advantage of the low-value of the US dollar!
If your employer matches donations, like IBM does, get them to match the $200donation for a third laptop, which goes to another child in a developing country. As for shipping, you pay only for the shipping of the one to you, each receiving country covers their own shipping. In my case, the shipping was another $24 US dollars for Arizona.No guarantees that it will arrive in time for the holidays this December, but it might.
To sweeten the deal, T-mobile throws in a year's worth of "Wi-Fi Hot Spot"that you can use for yourself, either with the XO laptop itself, or your regular laptop, iPhone, or otherWi-Fi enabled handheld device.
National Public Radio did a story last week on this:[The $100 Laptop Heads for Uganda]where they interview actor [Masi Oka], best known from the TV show ["Heroes"], who has agreed to be their spokesman.At the risk of sounding like their other spokesman, I thought I would cover the technology itself, inside the XO,and how this laptop represents IBM's concept of "Innovation that matters"!
The project was started by [Nicholas Negroponte] from [MIT University] as the "$100 laptop project". Once the final designwas worked out, it turns out it costs $188 US dollars to make, so they rounded it up to $200. This is stillan impressive price, and requires that hundreds of thousands of them be manufactured to justify ramping upthe assembly line.
Two of IBM's technology partners are behind this project. First is Advanced Micro Devices (AMD) that providesthe 433Mhz x86 processor, which is 75 percent slower than Thinkpad T60. Second is Red Hat,as this runs lean Fedora 6 version of Linux. Obviously, you couldn't have Microsoft Windows or Apple OS X, as both require significantly more resources.
The laptop is "child size", and would be considered in the [subnotebook] category. At 10" x 9" x 1.25", it is about the size of class textbook,can be carried easily in a child's backpack, or carried by itself with the integrated handle. When closed, it is sealedenough to be protected when carried in rain or dust storms. It weighs about 3.5 pounds, less than the 5.2 pounds of myThinkpad T60.
The XO is "green", not just in color, but also in energy consumption.This laptop can be powered by AC, or human power hand-crank, with workin place to get options for car-battery or solar power charging. Compared to the 20W normally consumed bytraditional laptops, the XO consumes 90 percent less, running at 2W or less. To accomplish this, there is no spinning disk inside. Instead, a 1GB FLASH drive holds 700MB of Linux, and gives you 300MB to hold your files. There isa slot for an MMC/SD flash card, and three USB 2.0 ports to connect to USB keys, printers or other remote I/O peripherals.
The XO flips around into three positions:
Standard laptop position has screen and keyboard. The water-tight keyboard comes in ten languages:International/English, Thai, Arabic, Spanish, Portuguese, West African, Urdu, Mongolian, Cyrillic, and Amharic.(I learned some Amharic, having lived five years with Ethiopians.)There does not appear be a VGA port, so don't be thinking this could be used as an alternative to project Powerpoint presentations onto a big screen.
Built-in 640x480 webcam, microphone and speakers allow the XO to be used as a communication device. Voice-over-IP (VOIP) client software, similar to Skype or [IBM Lotus Sametime], is pre-installed for this purpose.
The basic built-in communication are 802.1g (54Mbs) that you can use to surf the web usingthe Wi-Fi at your local Starbucks; and 802.1s which forms a "mesh network" with other XO laptops, and can surf theweb finding the one laptop nearby that is connected to the internet to share bandwidth. This eliminates the need to build a separate Wi-Fi hub at the school. There are USB-to-Ethernet and USB-to-Cellular converters, so that might be an alternative option.
Flipped vertically, the device can be read like a book.The screen can be changed between full-color and black-white, 200 dpi, with decent 1200x900 pixel resolution. The full-color is back-lit, and can be read in low-lighting. The black-white is not back-lit, consumes much less power, andcan be read in bright sunlight. In that regards, it is comparable to other [e-book devices], like a Cybook or Sony Reader.
Software includes a web-browser, document reader, word processor and RSS feed reader to read blogs.The OLPC identifies all of the software, libraries and interfaces they use, so that anyone that wants to developchildren software for this platform can do so.
With the keyboard flipped back, the 6" x 4.5" screen has directional controls and X/Y/A/B buttons to run games. This would make it comparable to a Nintendo DS or Playstation Portable (PSP). Again, the choice between back-lit color,or sunlight black-white screen modes apply. Some games are pre-installed.
So for $399, you could buy a Wi-Fi enabled[16GB iPod Touch] for yourself, which does much the same thing, or you can make a difference in the world.I made my donation this morning, and suggest you--my dear readers in the US, Canada and Mexico--consider doing the same.Go to [www.laptopgiving.org] for details.
Continuing my week's theme on Innovations that matter, I thought I would tackle energy efficiency and the recent excitement over the Smart car.
USA Today had an article [America crazy about breadbox on wheels called Smart car]. This car weighs only 2400 pounds, gets a respectable 33 MPG City,and 40 MPG Highway, with a list price of $11,590 US dollars. These have been in Europe for some time now.The "Smart" name comes from combining the S from Swatch, the M from Mercedes and ART. The car was designed byNicholas Hayek, founder of the SWATCH wristwatch line, and manufactured by Daimler, who also makes Mercedes cars.
We have many communities here in Tucson that people drive street-legal golf carts. People don't realize but bothelectric and electric/gas hybrid golf carts have been around for a long time. Some of the nicer golf carts run forabout $7,000 US dollars, with a shelf on the back that can hold two sets of golf clubs, or groceries.Of course, you would never take a golf cart on the highway, so that is where the Smart car comes in, with a 10gallon tank, could easily get you from one major city to another.
Like golf carts, the Smart-for-Two model being sold in the US will hold only two people, which is perfect for manyAmerican families. The standard 4-person or 5-person sedan is too big for most DINKS (Dual Income, No Kids), and other families with kids often opt for the 7-person SUV instead.
It is good to see that energy consumption is finally getting the attention it deserves. IBM recently announced some exciting offerings to help data centers manage their energy consumption:
IBM Systems Director Active Energy Manager V3.1 [AEM]:
A new, key component of IBM's [Cool Blue portfolio] offering, AEM helps clients manage and even potentially lower energy costs. According to Gartner, insufficient power and excessive heat remain the greatest challenges in the data center. With AEM, IT managers can understand exact power/cooling costs, manage the efficiency of the current environment and reduce energy costs. AEM is the only energy management software tool that can provide clients with a single view of the actual power usage across multiple IBM platforms, including x86, blades, Power and storage systems, with plans to extend support to the mainframe.
IBM Usage and Accounting Manager Virtualization Edition V7.1 [UAV]for System p and System x:
UAV gives IT managers more information to manage data center costs. These powerful usage management tools are designed to accurately measure, analyze, and report resource utilization of virtualized/consolidated/shared resources. With UAV, IT managers can better manage costs and justify new systems by determining who is using how much of which resource; assessing the cost of an IT service or application; and accurately charging each user or department. Working with AEM capabilities, it will also allow tracking of energy consumption costs by server and by user. This level of reporting eliminates a key inhibitor to the adoption of virtualization and consolidation and further differentiates IBM systems.
This solution -- ideal for heterogenous IT shops -- serves as an accurate measurement tool underlying billing processes and SLA compliance. UAM provides usage-based accounting and charging for virtually any IT resources across the enterprise -- ranging from mainframes to virtualized servers to storage networks and more. The Usage and Accounting Manager Virtualization offerings seamlessly integrate into it.
Whether you are trying to reduce energy consumption in your data center, or in your transportation around town, these innovations can help you stay "green".
Yesterday, I asked if you were prepared for the future? The future is now. Today, IBM announced its["New Enterprise Data Center"] vision and strategy which spans software, hardware and services in dealing withthe latest challenges that our clients are faced with today, or will face sooner or later this century.
Here's an excerpt:
Align IT with business goals These changes demand that IT improve cost and service delivery, manage escalating complexity, and better secure the enterprise. And aligning IT more closely with the business becomes a primary goal. The new enterprise data center is an evolutionary new model for efficient IT delivery that helps provide the freedom to drive business innovation. Through a service oriented model, IT will be able to better manage costs, improve operational performance and resiliency, and more quickly respond to business needs. This approach will deliver dynamic and seamless access to IT services and resources, improving both productivity and satisfaction.
IBM's Vision for the New Enterprise Data Center The new enterprise data center can improve the integration of people, process, and technology in your business to help you improve efficiency and effectiveness. As you implement a new enterprise data center strategy, your infrastructure becomes open, efficient, and easy to manage. And your IT staff can move from a focus on fixing IT problems to solving business challenges. Ultimately your processes become standardized and efficient, focused on business needs rather than technology.
A lot was announced today, so I will give a quick recap now, and cover specific areas over the rest of the week.
IBM System z10 Enteprise Class
IBM introduces its most powerful mainframe. Before you think "Wait, that's a mainframe, that doesn't apply to me"stop to consider all that IBM has done to make the mainframe an "open system" without sacrificing security oravailability:
Open standard connectivity, including TCP/IP and now 6Gbps Infiniband and 10GbE Ethernet.
Unix System Services. Yes, z/OS is certified to provide UNIX interfaces for today's applications.
HFS and zFS file systems that can be mounted, shared, and used by traditional z/OS applications and JCL.
Linux and Java. Many of today's largest websites are run on mainframes behind the scenes.
Extreme bandwidth. The z10 EC handles up to 336 FICON channels (4Gbps) for large data processing workloads
The z10 EC is as powerful as 1,500 x86 (such as Intel or AMD) servers, but consumes 85 percent less floorspace and85 percent less energy. (They should put a "green" stripe down the front of this box just to remind everyone how energy efficient this server really is!) For more on the z10 EC, see the[Press Release].
Enhanced IBM System Storage DS8000
With the XIV acquisition taking the role as the best place to put unstructured files for Web 2.0 applications,the IBM DS8000 can focus on its core strength, managing databases and online transactions for the mainframe.There's enough here to justify its own post, so I will cover this later.
IT Service Management Center for z (ITSMCz)
Trust me, I don't make up these acronyms. IT Service Management are the policies and procedures for managingan IT environment, such as following the best practices documented in the IT Infrastructure Library (ITIL).In the past, IBM tools have focused on Linux, UNIX and Windows on distributed servers, but today ITSMCz bringsall of that to the mainframe! (or perhaps more correct to say "brings the mainframe to all that"!)
IT Transformation & Optimization - Infrastructure Strategy and Planning services
I don't make up the names of our service offerings either. However, one thing is clear, it is time for peopleto re-evaluate their current data center, and come up with a new plan. The average data center is 15 years old.According to Gartner Group, more than 70 percent of the world's "Global 1000" organizations will have to make significant modifications to their data centers in the next five years. IBM can help, and is rolling outa new set of services specifically to help clients make this transition, to better align their IT to their business strategies.
Economic Stimulus Package
IBM borrowed this idea from the U.S. government. IBM Global Financing is offering special terms and ratesfor new equipment installed by December 31 this year.
Want to learn more? Read this 15-page[IBM's Vision]white paper.
Tim Ferris started the festivities with [The Grand Illusion: The Real Tim Ferriss speaks]. He claimed that for the past year, he outsourced the writing of his blog to a writer from India, and an editor from the Philippines. Given that his post was dated March 31, and he writes frequently about the benefits of outsourcing, it appeared like a legitimate post. However, Tim fessed up the following day, claiming that it was April 1 in Japan where he wrote it.
Guy Kawasaki wrote[April Fools' Stories You Shouldn't Believe]including my favorite #12 "Ruby on Rails cited Twitter as the centerpiece of its new 'Rails Can Scale' marketing program." Speaking of Twitter, Fellow IBM blogger Alan Lepofsky from our Lotus Notes team wrote[Great, now there is Twitter Spam]. It looked like a real post, but then I realized, ... everything on Twitter is spam!
Topics like energy consumption and global warming were fodder for posts and pranks.The post[Was Earth Hour a joke again?], argued thatthe preparation of "Earth Hour" last week in effect used up more energy than the hour of this annual "lights-off event" actually saved. This reminded me of John Tierney's piece in the New York Times ["How virtuous is Ed Begley, Jr.?"] where a scientist explains that it is more "green" for the environment to drive a car short distances than to walk:
If you walk 1.5 miles, Mr. Goodall calculates, and replace those calories by drinking about a cup of milk, the greenhouse emissions connected with that milk (like methane from the dairy farm and carbon dioxide from the delivery truck) are just about equal to the emissions from a typical car making the same trip. And if there were two of you making the trip, then the car would definitely be the more planet-friendly way to go.
Wayan Vota, my buddy over at OLPCnews, writes in his post[Windows XO Child Centric Development] that the "Sugar" operating environment on the innovative Linux-based XO laptops will soon be re-named the"Windows XO Operating System", with their new motto "Windows XO: A Child-Centric Operating Platform for Learning, Expression and Exploration." The mocked up photo of an XO laptop with the Windows XO logo was excellent!
The economists from Freakonomics explain in [And While You're at it, Toss the Nickel] that it costs the US Government 1.7 cents to produce each penny. The US government loses $50 million dollars each year making pennies. Each nickel costs 10 cents to produce. This one was dated March 31, so it could actually be true. Sad, but true.
My favorite, however, was EMC blogger Barry Burke's post["5773 > c"] explaining howtheir scientists were able to reduce latency on the EMC SRDF disk replication capability:
What the de-dupe team found is that there is a hidden feature within recent generations of this chip that allow a single bit, under certain circumstances, to represent TWO bits of information.
Still, almost 34% of the total bits transferred were in fact aligned double-zeros, far more than all other bit combinations - and most importantly, these were quite frequently byte-aligned, as required by this new-found capability. Makes sense, if you think about it - most of those 32- and 64-bit integers are used to store numbers that are relatively small (years, months, days, credit charges, account balances, etc.). So that's why the team decided to use this new two-fer bit to represent "00".
Mathematically, if you can transmit 34% of the data using half as many bits, you reduce the number of bits you have to transfer in total by 17%. Which, while not necessarily earth-shattering, is nothing to be ashamed of. On top of the SRDF performance enhancements delivered in 5772 (30% reduction in latency or 2x the distance), this new enhancement adds another 17% latency improvement (or ~1.4x more distance at the same latency). Combined with 5772, SRDF/S customers could see a 50% reduction in latency. And 5773 allows SRDF/A cycle times to be set below 5 seconds (with RPQ) - this new feature adds a little headroom to maximize bandwidth efficiency for the shortest possible RPO.
Again, this looked real, until I did the math. Start with the speed of light in a vacuum of space ("c" in BarryB's title) which is roughly 300,000 kilometers per second, or put into more understandable units, 300 kilometers per millisecond. However, light travels slower through all other materials, and for fiber optic glass it is only 200 kilometers per millisecond. Sending a block of data across 100km, and then getting a response back that it arrived safely, is a total round-trip distance of 200km, so roughly 1 millisecond. However, EMC SRDF often takes two or three round-trips per write, versus IBM Metro Mirror on the IBM System Storage DS8000 which has got this down to a single round-trip. The number of round-trips has a much bigger effect on latency than EMC's double-bit data compression technique. With IBM, you only experience about 1 millisecond latency per write for every 100km distance between locations, the shortest latency in the industry.
It is good that once a year, you should be skeptical of what you read in the blogosphere, and sometimes check the facts!
"... firms don't have the detailed electricity consumption data they need to implement energy efficiency initiatives. What they have is an energy bill for a facility."
A common adage is that "you can't manage what you don't measure." IBM has beefed up the ability to measure andmonitor electricity usage, not just IBM servers and storage, but also non-IBM IT equipment and facilities infrastructurelike UPS, HVAC, lighting and security alarm systems.
Hitch Green IT to data centre refurbishment projects
"Energy savings alone don't constitute a business case to overhaul an existing data centre, undertake a refurbishment project or build a new Green Data Centre."
Either CIOs don't have the measurements of electricity to perform an ROI or cost/benefit analysis, or the facilitiesfolks that sense improvements are possible may not see the big picture compared to other business investments.Instead, IBM seeks to incorporate IT energy efficiency best practices into existing business plans for data center improvements.
Tackle corporate energy efficiency and emissions
"... a strategy discussion and corporate carbon diagnostic are the start point to stimulate demand. Not a cold sell on Green IT."
Project Big Green is more than just an IT project.IBM's Global Business Services consultants have transformed it into a Carbon Management Strategy encompassing employees, information, property, the supply chain, customers and products. For companies that are looking atreducing their carbon footprint overall, this approach makes a lot of sense.
Differentiate offerings by industry and country
"The inability to get more power into urban data centres has driven demand for energy efficiency by banks, telcos and outsourcers."
Different countries, and different industries, have different priorities.Europe, and in particular the UK, focuses on carbon emissions as much as energy costs due to mandatory emissions caps.For data centers in the largest cities, an increase in electrical supply may not be available, or be too expensive,and the time it takes to build a new data center elsewhere, typically 12-18 months, may not be soon enough to handlecurrent business growth rates. Energy efficiency projects can help buy them some time.
Plan for slow customer adoption
"IBM is developing the market for IT energy efficiency and carbon management services. And its very much an early stage market today."
IBM is frequently on the forefront of new technologies and emerging markets, so it is no surprise that we areused to dealing with slow customer adoption. The combination of high energy costs, tightening regulations and stakeholder pressure will drive the market. Larger companies and government organizations that have the meansto make these necessary changes will probably lead the adoption curve.
Prepare for investment barriers to IT energy efficiency
"With the low hanging fruit picked, IBM has found that there is an unwillingness to spend money on planting a new orchard."
IBM has helped IT clients with quick fixes offering rapid payback such as adjusting data center temperature and humidity to reduce energy consumption. But in the current economic environment, persuading firms to install variable speed fans with a 6-year payback is much tougher. Again, this is a matter of CIOs and other upper level management balancingfinancial investment decisions with some foresight and vision for the future.
Project Big Green launched back in May 2007, and last month IBM renewed its commitment with Project Big Green 2.0,continuing to enhance product and service offerings in support for this much needed area. And while the leadersin the G8 Summit will discuss a variety of topics, three top "green" issues on their agenda include rising energy costs, global climate change and controlling carbon emissions.
Philip Rosedale, chief executive of Linden Labs, which produced the Second Life virtual reality environment, said Second Life and Facebook are popular because they give people a new environment to interact in that they are comfortable with.
Of course I have blogged for months now on my involvement in Second Life, and how IBM is investing in this platform for business purposes. Recently, IBM made news for publishing its Code of Conduct,and set of guidelines on how you run your avatar in virtual worlds, including Second Life. IBM recognizesthe business potential of virtual worlds, and has formed the "3D Internet" group exploring the possibilities.Over 5000 IBM employees now use Second Life on a regular basis.
I was surprised to learn that there were over 23,000 IBMers already on Facebook. I used to be on LinkedIn,but found FaceBook to have more IBMers and have made the switch. Recently, we were told that these 23,000 IBMers spend 19 minutes, on average, per day visiting Facebook pages. Nobody askedme how much time I spend every day on FaceBook, but with over 350,000 employees in the company,I am sure some have ways to track the lives of others.
Both of these count as adding more "FUN" into the workplace, which everyone should strive for. It is also good to know that the skills you developusing Second Life or FaceBook can carry over to your next job role or your next employer.The number-one question I get from new colleagues when I mention either these exciting new ways to communicate and collaborate is: "But how is this related to business?"
Second Life is obvious, a new innovative way to hold meetings with colleagues, Business Partners and clients isgoing to have business value. Meetings in Second Life help you focus on what is being discussed, versus a plaintelephone call where your eyes may wander to other things in your view. Of course nothing beatsthe effectiveness of face-to-face meetings, but Second Life offers a more energy-efficient alternative than traveling to other cities or countries.
Well, it's Tuesday again, and that means more IBM announcements!
Storage Area Network (SAN)
IBM and Cisco announced [three new blades] for the Cisco MDS 9500 seriesdirectors: 24-port 8 Gbps, 48-port 8 Gbps, and 4/44 blended. The 4/44blended has 4 of the faster 8 Gbps ports, and 44 of the 4 Gpbs ports,so that you can auto-negotiate down to 1 Gbps for your older gear, andstill take advantage of the faster 8 Gbps speeds during the transition.
On the Brocade side, IBM announced the newIBM System Storage Data Center Fabric Manager [DCFM] V10 software. This replaces the products formerly known as BrocadeFabric Manager and McData Enterprise Fabric Connection Manager (EFCM).This software can support up to 24 distinct fabrics, up to 9000 ports,including a mix of FCP, FICON, FCIP and iSCSI protocols.
(On a related note, I heard that Microsoft is planning to rename "Windows Vista" to "Windows 7" next year! Like we say here in Tucson,if it ends in "-ista" it is going to fail in the marketplace! Perhaps EMC should rename their storage virtualization product to "In-7"?).
IBM System Storage DR550
IBM announced today that it now supports [RAID 6 onthe DR550] compliance and retention storage system.
There are a few RAID-5 based EMC Centera customers out there who have notyet switched over to the IBM DR550, and now this might be just the littlenudge they need. For long-term retention of regulatory compliance data,RAID-5 doesn't cut it, you need an advanced RAID scheme, such as RAID-6, RAID-DP or RAID-X.
The DR550 provides non-erasable, non-rewriteable (NENR) storage supportto keep retention-managed data on disk and tape media. It supports 1 TBSATA disk drives and 1TB tape cartridges to provide high capacity at lowcost and "green" low energy consumption.
IBM System Storage N series
Several of our disk systems got improved and enhanced. Let's start withthe IBM System Storage N series[hardware and software] enhancements. IBM now offers high-speed 450GB 15K RPM drives. These are Fibre Channel (FC) drives for the EXN4000 expansion drawers, and Serial Attached SCSI (SAS) drives for the entry-levelN3300 and N3600 models.
The "gateway" models now support a variety of functions that were formerlyonly available on the appliance models. This includes Advanced Single Instance Storage (A-SIS), Disk Sanitization, and FlexScale.
A-SIS is IBM's "other" deduplication function, and I talked about this in my post [A-SIS Storage Savings Estimator Tool]. Disk Sanitization will physicallywrite ones and zeros over existing data to eliminate it, what IBM sometimes calls "Data Shredding".
The last feature, FlexScale, might be new for many. It is software toenable to use of the "Performance Accelerator Module" (PAM). The PAM isa PCI-Express card with 16GB on-board RAM that acts as a secondary cachebehind main memory of the N series controller. Depending on the model,you can have one to five of these cards fit into the controller itself,boosting random read performance, metadata access, and write block destage.
IBM System Storage DS5000
IBM's latest entry into the DS family has been hugely successful.In addition to Linux, Windows and AIX, the DS5000 now supports [Novell Netware and Sun Solaris] operating systems.
For infrastructure management, IBM has enhanced the Remote Support Manager [RSM]that supports DS3000 and DS4000 has been extended to support DS5000 as well. This software can monitor up to 50 disk systems, will e-mail alerts to IBM when something goes wrong, and allow IBM to dial in via modem to get more diagnostic information to improve service to the client. Also, the IBM System Storage Productivity Center [SSPC]which now supports the DS8000 and SAN Volume Controller (SVC) has been extended to also support the DS5000.
IBM XIV Storage System
In addition to 1-year and 3-year maintenance agreements, IBM now offers[2-year, 4-year and 5-year] software maintenance agreements.
RFID labels for IBM tape media
IBM 3589 (20-pack of LTO cartridges) and IBM 3599 (20-pack of 3592 cartridges for TS1100 series)now offer [RFID labels]. These labels match the volume serial (VOLSER) with a 216-bit unique identifier and 256 bits of user-defined content. This can help with tape inventory,and to prevent people from walking out of the building with a tape cartridge stuffed in their jacket.
32GB memory stick
While not technically part of the IBM System Storage matrix of offerings, Lenovo announced their new[Essential Memory Key] which holds 32GB of memory and workswith both USB 1.1 and USB 2.0 protocols.
I wish I could say this is it for the IBM announcements for October, given that this is the last Tuesday of the month, but there are three days left, so there might be just a few more!
This post will focus on Information Compliance, the fourth and final part of the four-part series this week.I have received a few queries on my choice of sequence for this series: Availability, Security, Retention andCompliance.
Why not have them in alphabetical order? IBM avoids alphabetizing in one language, because thenit may not be alphabetized when translated to other languages.
Why not have them in a sequence that spells outan easy to remember mnemonic, like "CARS"? Again, when translated to other languages, those mnemonics no longerwork.
Instead, I worked with our marketing team for a more appropriate sequence, based on psychology and the cognitive bias of [primacy and recency effects].
Here's another short 2-minute video, on Information Compliance
Full disclosure: I am not a lawyer. The following will delveinto areas related to government and industry regulations. Consultyour risk officer or legal counsel to make sure any IT solution is appropriatefor your country, your industry, or your specific situation.
IBM estimates there are over 20,000 regulations worldwide related to information storage and transmission.
For information availability, some industry regulations mandate a secondary copy a minimum distance away toprotect against regional disasters like hurricanes or tsunamis.IBM offers Metro Mirror (up to 300km) and Global Mirror (unlimited distance) disk mirroring to support theserequirements.
For information security, some regulations relate to privacy and prevention of unauthorized access. Twoprominent ones in the United States are:
Health Insurance Portability and Accountability Act (HIPAA) of 1996
HIPAA regulates health care providers, health plans, and health care clearinghouses in how they handle the privacy of patient's medical records. These regulations apply whether the information is on film, paper, or storedelectronically. Obviously, electronic medical records are easier to keep private. Here is an excerpt froman article from [WebMD]:
"There are very good ways to protect data electronically. Although it sounds scary, it makes data more protected than current paper records. For example, think about someone looking at your medical chart in the hospital. It has a record of all that is happening -- lab results, doctor consultations, nursing notes, orders, prescriptions, etc. Anybody who opens it for whatever reason can see all of this information. But if the chart is an electronic record, it's easy to limit access to any of that. So a physical therapist writing physical therapy notes can only see information related to physical therapy. There is an opportunity with electronic records to limit information to those who really need to see it. It could in many ways allow more privacy than current paper records."
GLBA regulates the handling of sensitive customer information by banks, securities firms, insurance companies, and other financial service providers. Financial companies use tape encryption to comply with GLBA when sending tapes from one firm to another. IBM was the first to deliver tape drive encryption withthe TS1120, and then later with LTO-4 and TS1130 tape drives.
For information retention, there are a lot of regulations that deal with how information is stored, in some casesimmutable to protect against unethical tampering, and when it can be discarded. Two prominent regulations inthe United States are:
U.S. Securities and Exchange Commission (SEC) 17a-4 of 1997
In the past, the IT industryused the acronym "WORM" which stands for the "Write Once, Read Many" nature of certain media, like CDs, DVDs,optical and tape cartridges. Unfortunately, WORM does not apply to disk-based solutions, so IBM adopted the languagefrom SEC 17a-4 that calls for storage that is "Non-Erasable, Non-Rewriteable" or NENR. This new umbrella term applies to disk-based solutions, as well as tape and optical WORM media.
SEC 17a-4 indicates that broker/dealers and exchange members must preserve all electronic communications relating to the business of their firmm a specific period of time. During this time, the information must not be erased or re-written.
Sarbanes-Oxley (SOX) Act of 2002
SOX was born in the wake of [Enron and other corporate scandals]. It protects the way that financial information is stored, maintained and presented to investors, as well as disciplines those who break its rules. It applies onlyto public companies, i.e. those that offer their securities (stock shares, bonds, liabilities) to be sold to the publicthrough a listing on a U.S. exchange, such as NASDAQ or NYSE.
SOX focuses on preventing CEOs and other executives from tampering the financial records.To meet compliance, companies are turning to the [IBM System Storage DR550] which providesNon-erasable, Non-rewriteable (NENR) storage for financial records. Unlike competitive products like EMC Centera thatfunction mostly as space-heaters on the data center floor once they filled up, the DR550 can be configured as a blended disk-and-tape storage system, so that the most recent, and most likely to be accessed data, remains on disk, but the older, least likely to be accessed data, is moved automatically to less expensive, more environment-friendly "green" tape media.
Did SOX hurt the United States' competitiveness? Critics feared that these new regulations would discourage newcompanies from going public. Earnst & Young found these fears did not come true, and published a study [U.S. Record IPO Activity from 2006 Continues in 2007]. In fact, the improved confidence that SOX has given investors has given rise to similarlegislation in other parts of the world: Euro-Sox for the European Union Investor Protection Act, and J-SOX Financial Instruments and Exchange Law for Japan.
For those who only read the first and last paragraphs of each post, here is my recap:Information Compliance is ensuring that information is protected against regional disasters, unauthorizedaccess, and unethical tampering, as required to meet industry and government regulations. Such regulationsoften apply if the information is stored on traditional paper or film media, but can often be handled more cost-effectively when stored electronically. Appropriate IT governance can help maintain investor confidence.
It's official! My "blook" Inside System Storage - Volume I is now available.
This blog-based book, or “blook”, comprises the first twelve months of posts from this Inside System Storage blog,165 posts in all, from September 1, 2006 to August 31, 2007. Foreword by Jennifer Jones. 404 pages.
IT storage and storage networking concepts
IBM strategy, hardware, software and services
Disk systems, Tape systems, and storage networking
Storage and infrastructure management software
Second Life, Facebook, and other Web 2.0 platforms
IBM’s many alliances, partners and competitors
How IT storage impacts society and industry
You can choose between hardcover (with dust jacket) or paperback versions:
This is not the first time I've been published. I have authored articles for storage industry magazines, written large sections of IBM publications and manuals, submitted presentations and whitepapers to conference proceedings, and even had a short story published with illustrations by the famous cartoon writer[Ted Rall].
But I can say this is my first blook, and as far as I can tell, the first blook from IBM's many bloggers on DeveloperWorks, and the first blook about the IT storage industry.I got the idea when I saw [Lulu Publishing] run a "blook" contest. The Lulu Blooker Prize is the world's first literary prize devoted to "blooks"--books based on blogs or other websites, including webcomics. The [Lulu Blooker Blog] lists past year winners. Lulu is one of the new innovative "print-on-demand" publishers. Rather than printing hundredsor thousands of books in advance, as other publishers require, Lulu doesn't print them until you order them.
I considered cute titles like A Year of Living Dangerously, orAn Engineer in Marketing La-La land, or Around the World in 165 Posts, but settled on a title that matched closely the name of the blog.
In addition to my blog posts, I provide additional insights and behind-the-scenes commentary. If you go to the Luluwebsite above, you can preview an entire chapter in its entirety before purchase. I have added a hefty 56-page Glossary of Acronyms and Terms (GOAT) with over 900 storage-related terms defined, which also doubles as an index back to the post (or posts) that use or further explain each term.
So who might be interested in this blook?
Business Partners and Sales Reps looking to give a nice gift to their best clients and colleagues
Managers looking to reward early-tenure employees and retain the best talent
IT specialists and technicians wanting a marketing perspective of the storage industry
Mentors interested in providing motivation and encouragement to their proteges
Educators looking to provide books for their classroom or library collection
Authors looking to write a blook themselves, to see how to format and structure a finished product
Marketing personnel that want to better understand Web 2.0, Second Life and social networking
Analysts and journalists looking to understand how storage impacts the IT industry, and society overall
College graduates and others interested in a career as a storage administrator
And yes, according to Lulu, if you order soon, you can have it by December 25.
Wrapping up my week on the Feb 12 announcements, I will finish off talking about thenew Half-High (HH) LTO4 drives available for our TS3100 and TS3200 tape libraries.
Small and medium sized business (SMB) clients are looking for small, affordable tapesystems. Tape is inherently green, using orders of magnitude less energy than disk,and is very scalable by simply purchasing more tape cartridges.
When IBM first announced them, the TS3100 supported one drive with 24 cartridges,and the TS3200 (see picture at left) supported two drives and 48 cartridges. Unlike disk, that mentions RAWcapacity and then lowers it to indicate usable capacity in RAID configurations, tapeis just the opposite. LTO4 cartridges have 800 GB raw capacity, but with an average of 2:1compression, can hold a usable 1.6 TB of data. LTO4 also supports WORM cartridges fornon-erasable, non-rewriteable (NENR) types of data, and encryption capability.
As a follow-on to our HH LTO3 drives, IBM is the first major storage vendor to offerthe new HH LTO4 drives in entry-level automation, which directly attach via 3Gbps SAS connections to your host servers. The HH models allows you to have two drives in the TS3100, and four drives in the TS3200.
You can mix and match, LTO3 and LTO4. Why would anyone do that? Well, the Linear Tape Open [LTO]consortium --made up of technology provider companies IBM, HP and Quantum--decided to support N-2 generation read, and N-1 generation read/write. So, anLTO3 can read LTO1 cartridges, and read/write LTO2 and LTO3 cartridges. TheLTO4 can read LTO2 cartridges, and read/write LTO3 and LTO4 cartridges. For SMBcustomers that still have some LTO1 cartridges they might want to read some day,mixing LTO3 and LTO4 is a viable combination.
Of course, IBM still offers full-high (FH) versions of LTO3 and LTO4, which offer a bit faster acceleration, back-hitch and rewind times than their HH counterparts, and also offer additional attachment choices of LVD Ultra160 SCSIand 4 Gbps Fibre Channel as well.
So, for SMB customers that are simply using their tape for backup and archive,and probably not driving maximum rated speeds, having twice as many slowerdrives might be just the right fit.
This week's theme is Earth Day and the importance IBM has placed on energy and environmental conservation. I am traveling through Costa Rica, ranked by Forbes as the fifth greenest and [cleanest countries in the world]. Europe was home to the top four in the survey of 149 countries, ledby Switzerland, and home to 14 of the top 20. Colombia came in ninth. United States was a pathetic 39th.
In yesterday's post, [Green Water for Green Energy], I covered geo-thermal energy with a visit to the hot springs.My next activity was a rafting trip down the Peñas Blancas and San Carlos rivers, heading towards Nicaragua, to discuss hydro-electric power. Half of the hydro-electric power in this country is driven directly by river flow, and the rest relies on stored water in lakes. Back in 2007, Costa Rica had a drought, and this affected the hydro-electric capacity, resulting in brown-outs and power outages. When more than 80 percent of your energy comes from this source, droughts can be devastating. Rain patterns for Costa Rica have a dry season from mid-December to April, lots of Rain in May and June, a "short summer" (called affectionately El Veranito) with little or no rain in July, and then more rain the rest of the year, averaging over 150 inches of rainfall per year.
This was billed as a "Safari Float" ride.The water level was low, "Class I", the slowest possible rating, giving our raft guide Pedro a chance to point out a variety of birds, monkeys, iguanas and crocodiles. Iguanas and Crocodiles are protected endangered species in Costa Rica, and are notsupposed to be killed for food or sport.
(Hint: don't bother, both taste like chicken)
Joining us in our raft is Pamela, the 9-year-old daughter of one of the employees of the rafting company, [Canoa Adventura]. This wastheir version of take-your-daughter-to-work-day, as her parents want her to learn the rafting business, and get accustomed around English-speaking tourists.
Along the way, we saw a bulldozer knocking down trees and scooping up the rich soil.Costa Ricans consider trees and soil as renewable resources, reducing the need to purchase foreign fossil-based oil for cooking and chemical fertilizers.The name of the country, Costa Rica, literally means "rich coast" in the Spanish language, and with a string of 112 volcanos, the silt has plenty of mineral content that is good for agriculture, from coffee and bananas, to sugar cane, oranges and African palm.
Midway down the river, we had an "energy stop" to rest from all the paddling. This involved a visit to Don Pedro's farm, he is 98 years old, has four daughters, five grandchildren, and three great-grandchildren, the youngest of which just born 15 days ago. We had coffee, [fried plantaines], and Yucca cake. We have Yucca in Arizona as well. If you've ever seen a [Yucca] plant, you would never think to eat it, but it is a staple here. To make cake, just grate the Yucca root, mix in enough milk and sugar, and bake in a pie tin. The result has a consistency similar to coconut macaroons.
On the ride back, we stopped at the famous "Iguana bridge" where we could see up close and personal a dozen or so of these huge lizards. Our guide Marcos fed them some papaya. Agreat way to appreciate bio-diversity in action!
Well, we had another successful event in Second Life today.
Unlike our April 26 launch of our System Storage products for IBM Business Partners only, this time we decided this time to make it as a "Meet the Storage Experts" Q&A Panel format, and open up registration to everyone. Thesubject matter experts sat at the front of the room on four stools. We had six rows of chairs arrangedsemi-circularly.
Shown above, from left to right, are the avatars of our four experts:
IBM System Storage N series, focusing on recent N3000 disk system announcements
Harold Pike (holding the microphone while speaking)
IBM System Storage DS3000 and DS4000 series, focusing on recent DS3000 disk system announcements
IBM System Storage TS series, focusing on recent TS2230, TS3400 and TS7700 tape system announcements
IBM storage networking, focusing on recent IBM SAN256B director blade announcements
While Eric was a veteran Second Lifer, having presented at our April event, the other three were trainedon how to raise their hand, speak into the microphone, sit on the stool, and so on. I want to thank allof our experts for putting in this effort!
The event was produced by Katrina H Smith. She did a great job, and made sure we were on top ofall the issues and tasks required to get the job done. Running a Second Life event is every bit ashard as running a real face-to-face event. We had several meetings to discuss venue details, placementof chairs, placement of product demos, audio/video recording, wall decorations, tee-shirt and coffee mug design, logistics, and so on.
I acted as moderator/emcee for the event. That is my back in the picture above. The process wassimple, modeled after the "Birds of a Feather" sessions at events like SHARE and the IBMStorage and Storage Networking Symposium. We threw out a list of topics the experts would cover,and people in the audience would "raise their left hand". I, as the moderator, would then walkover to each person, and hold out the microphone for them to ask the question. I would then repeat the question and ask the appropriate expert to provide an answer. We defined gestures onhow to "raise hand" and "put hand down" that we gave to each registered participant.
We had four dedicated "camera-avatars" in world to capture both video and screenshots.Our video editors are now working to edit "highlight videos" that we can use at future events, for training materials, and for our internal "BlueTube" online video system.
The room was filled with examples of each of our products, made into 3D objects that were dimensionallycorrect, and "textured" with photographs of the actual products. If you click on an object, you get a "notecard" that provided more information. Special thanks to Scott Bissmeyer for making all of theseobjects for us.
We made posters of each expert and placed them in all four corners of the room. On the bottom of each coffee mug was a picture of each of the experts, and if you walked under each of the posters, you were"dispensed" a coffee mug matching the expert shown in the poster.Participants could "Collect all Four!" When you bring the coffee mug up to takea sip, the picture on the bottom of the mug is exposed for all to see.And as a final give-away to the audience, we made a variety of event tee-shirts and polo-shirts.
At the end of the session, we asked everyone to click on the "Survey" kiosk near the exit door. We askedsix simple questions using SurveyMonkey.com that took only a fewminutes to process. We found asking questions immediately at the end of the event was the best way tocapture this feedback.
From a "Green" perspective, we had people registered from the following countries: US, India, Mexico,Australia, United Kingdom, Brazil, Germany, Argentina, Chile, China, Canada, and Venezuela. Second Lifeallows all these people who probably could not travel, or could not afford the time and expense to travel,to participate in a simulated face-to-face meeting without energy consumption of traditional travel methods.
More importantly, we got several leads for business. People often ask "Yes, but is there any businessassociated with this?" This time, there was, based on the answers to the questions, several avatars asked for a real sales call to follow-up on the products and offerings they were discussed.
With such a great success, we have already scheduled our next Second Life event, November 8. Mark your calendars! I'll postmore details on the registration process of the November event when available.
My session was the first in the morning, at 8:30am, but managed to pack the room full of people. A few looklike they just rolled in from Brocade's special get-together in Casey's Irish Pub the night before.I presented how IBM's storage strategy for the information infrastructure fits into the greater corporate-wide themes.To liven things up, I gave out copies of my book[Inside System Storage: Volume I] to those who asked or answered the toughest questions.
Data Deduplication and IBM Tivoli Storage Manager (TSM)
IBM Toby Marek compared and contrasted the various data deduplication technologies and products available, andhow to deploy them as the repository for TSM workloads. She is a software engineer for our TSM software product,and gave a fair comparison between IBM System Storage N series Advanced Single Instance Storage (A-SIS), IBMDiligent, and other solutions out in the marketplace.If you are going to combine technologies, then it isbest to dedupe first, then compress, and finally encrypt the data. She also explained about the many cleverways that TSM does data reduction at the client side greatly reduces the bandwidth traffic over the LAN,as well as reducing disk and tape resources for storage. This includes progressive "incremental forever" backup for file selection, incremental backups for databases, and adaptive sub-file backup.Because of these data reduction techniques, you may not get as much benefit as deduplication vendors claim.
The Business Value of Energy Efficiency Data Centers
Scott Barielle did a great job presenting the issues related to the Green IT data center. He is part of IBM"STG Lab Services" team that does energy efficiency studies for customers. It is not unusual for his teamto find potential savings of up to 80 percent of the Watts consumed in a client's data center.
IBM has done a lot to make its products more energy efficient. For example, in the United States, most datacenters are supplied three-phase 480V AC current, but this is often stepped down to 208V or 110V with powerdistribution units (PDUs). IBM's equipment allows for direct connection to this 480V, eliminating the step-downloss. This is available for the IBM System z mainframe, the IBM System Storage DS8000disk system, and larger full-frame models of our POWER-based servers, and will probably be rolled out to someof our other offerings later this year. The end result saves 8 to 14 percent in energy costs.
Scott had some interesting statistics. Typical US data centers only spend about 9 percent of their IT budgeton power and cooling costs. The majority of clients that engage IBM for an energy efficiency study are not tryingto reduce their operational expenditures (OPEX), but have run out, or close to running out, of total kW ratingof their current facility, and have been turned down by their upper management to spend the average $20 million USDneeded to build a new one. The cost of electricity in the USA has risen very slowly over the past 35 years, andis more tied the to fluctuations of Natural Gas than it is to Oil prices.(a recent article in the Dallas News confirmed this:["As electricity rates go up, natural gas' high prices, deregulation blamed"])
Cognos v8 - Delivering Operational Business Intelligence (BI) on Mainframe
Mike Biere, author of the book [BusinessIntelligence for the Enterprise], presented Cognos v8 and how it is being deployed for the IBMSystem z mainframe. Typically, customers do their BI processing on distributed systems, but 70 percent of the world's business data is on mainframes, so it makes sense to do yourBI there as well. Cognos v8 runs on Linux for System z, connecting to z/OS via [Hypersockets].
There are a variety of other BI applications on the mainframe already, including DataQuant,AlphaBlox, IBI WebFocus and SAS Enterprise Business Intelligence. In addition to accessing traditional onlinetransaction processing (OLTP) repositories like DB2, IMS and VSAM, using the [IBM WebSphere ClassicFederation Server], Cognos v8 can also read Lotus databases.
Business Intelligence is traditionally query, reporting and online analytics process (OLAP) for the top 10 to 15 percent of the company, mostly executives andanalysts, for activities like business planning, budgeting and forecasting. Cognos PowerPlay stores numericaldata in an [OLAP cube] for faster processing.OLAP cubes are typically constructed with a batch cycle, using either "Extract, Transfer, Load" [ETL], or "Change Data Capture" [CDC], which playsto the strength of IBM System z mainframe batch processing capabilities.If you are not familiar with OLAP, Nigel Pendse has an article[What is OLAP?] for background information.
Over the past five years, BI is now being more andmore deployed for the rest of the company, knowledge workers tasked with doing day-to-day operations. Thisphenomenom is being called "Operational" Business Intelligence.
IBM Glen Corneau, who is on the Advanced Technical Support team for AIX and System p, presented the IBMGeneral Parellel File System (GPFS), which is available for AIX, Linux-x86 and Linux on POWER.Unfortunately, many of the questions were related to Scale Out File Services (SOFS), which my colleague GlennHechler was presenting in another room during this same time slot.
GPFS is now in its 11th release since its introducing in 1997. All of the IBM supercomputers on the [Top 500 list] use GPFS. The largest deployment of GPFS is 2241 nodes.A GPFS environment can support up to 256 file systems, each file system can have up to 2 billion filesacross 2 PB of storage. GPFS supports "Direct I/O" making it a great candidate for Oracle RAC deployments.Oracle 10g automatically detects if it is using GPFS, and sets the appropriate DIO bits in the stream totake advantage of GPFS features.
Glen also covered the many new features of GPFS, such as the ability to place data on different tiers ofstorage, with policies to move to lower tiers of storage, or delete after a certain time period, all conceptswe call Information Lifecycle Management. GPFS also supports access across multiple locations and offersa variety of choices for disaster recovery (DR) data replication.
Perhaps the only problem with conferences like this is that it can be an overwhelming["fire hose"] of information!