Tony Pearson is a Master Inventor and Senior IT Architect for the IBM Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
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This week and next, I am down under in Australia and New Zealand for a seven-city Storage Optimisation Breakfast series of presentations to clients and prospects. My first city for this seven-city tour was Sydney, Australia.
Here is the view from my room at the [Shangri-La hotel], including the famous [Sydney Opera House] and Circular Quay, from which to take a water taxi or ride the Manly Ferry. [Sydney harbour] is the deepest harbour in the Southern Hemisphere, allowing boats of all sizes to enter. This section of the city is known as "The Rocks".
Sydney is a very modern metropolis. The last time I was in Sydney was in May 2007 to teach an IBM Top Gun class. My post back then on [Dealing with Jet Lag] is as relevant now as it was back then. In addition to being 9 hours off-shifted from last week in Dallas, Texas, I also have to deal with the colder climate, about 40 degrees F cooler down here. The weather is crisp and clear, it is Winter going into Spring down here as the seasons are flipped below the equator.
Many of the buildings are recognizable from the movie ["The Matrix"] which was filmed here. We joked that this seven-city trip was also similar to [The Adventures of Priscilla, Queen of the Desert], in that both journeys started in Sydney. If you haven't seen the latter, I highly recommend it to get to learn more about Australia as a country.
(Completely useless trivia: Actor Hugo Weaving appeared in both movies. While most people associate him with Australia, where he has lived since 1976, he actually was born in Nigeria, and traveled extensively because his father worked in the computer industry.)
Here I am standing next to our banner.
The line-up for each event is simple. After all the attendees sit down for breakfast, we have the following three sessions:
First, Anna Wells, local IBM Executive for Storage Sales in Australia and New Zealand presents IBM's strategy for storage, and how IBM plans to address Storage Efficiency, Data Protection and Service Delivery. She then highlights various products that are currently available to help meet customer needs, including XIV and the SAN Volume Controller (SVC).
Second, we have a client or two share their success story. We will have different speakers at the different locations.
Third, I present on future trends that will impact the storage marketplace. With only 40 minutes for my section, I decided to focus on just three specific trends, with a mix of some colorful analogies to help emphasize my key points.
We had a great turn-out for our first event in Sydney, lots of clients and prospects came out for this. There is a lot of enthusiasm for IBM's vision, thought leadership, and broad portfolio of storage solutions.
If you missed the [IBM System Storage and Storage Networking Symposium] in San Diego, California last month (like I did because I was in Japan and India), here is your chance to attend the one next month in Europe, September 8-11, in beautiful[Montpellier, France]. Several of my colleagues from the IBM Tucson Executive Briefing Center are scheduled to speak at this event.
And maybe, perhaps, some IBM executives, will have something important to say next month also! Stay tuned!
For a list of other IBM events this year, see the [2008 schedule].
This week I am in Chicago for the IBM Storage and Storage Networking Symposium, which coincides with the System x and BladeCenter Technical Conference. This allows the 800 attendees to attend both storage or server presentations at their convenience. There were hundreds of sessions, over 20 time slots, so for each time slot, you have 15 or so topics to choose from.Mike Kuhn kicked off the series of keynote sessions. Here's my quick recap of each one:
Curtis Tearte, General Manager, IBM System Storage
Curtis replaced Andy Monshaw as General Manager for IBM System Storage. His presentation focused on how storage fits into IBM's Dynamic Infrastructure strategy. Some interesting points:
a billion camera-enabled cell phones were sold in 2007, compared to 450 million in 2006.
IBM expects that there will be 2 billion internet users by 2011, as well as trillions of "things".
In the US, there were 2.2 million medical pharmacy dispensing errors resulting for handwritten prescriptions.
Time wasted looking for parking spaces in Los Angeles consumed 47,000 gallons of gasoline, and generated 730 tons of carbon dioxide.
In the US, 4.2 billion hours are lost, and 2.9 billion gallons of gas consumed, due to traffic congestion.
Over the past decade, servers went from 8 watts to 100 watts per $1000 US dollars.
Data growth appears immune to the economic recession. The digital footprint per person is expected to grow from 1TB today to over 15TB by 2020.
10 hours of YouTube videos are uploaded every minute.
Bank of China manages 380 million bank accounts, processing over 10,000 transactions per second.
At the end of the session, Curtis transitioned from demonstrating his knowledge and passion of storage to his knowledge and passion in his favorite sport: baseball. Chicago is home to both the Cubs and the White Sox.
Roland Hagan, Vice President Business Line Executive, System x
IBM sets the infrastructure agenda for the entire industry. The Dynamic Infrastructure initiative is not just IT, but a complete end-to-end view across all of the infrastructures in play, including transportation, manufacturing, services and facilities.Companies spent over $60 billion US dollars on servers last year. Of these, 53 percent for x86-based servers, 9 percent for Itanium-based, 26 percent for RISC-based (POWER6, SPARC, etc.), and 11 percent mainframe. Theeconomic downturn has impacted revenues, but the percentages continue about the same.
The dominant deployment model remains one application per server. As a result, power, cooling and management costs have grown tremendously. There are system admins opposed to consolidating server images with VMware, Hyper-V, Xen or other server virtualizaition technologies. Roland referred to these admins as "server huggers".To help clients adopt cloud computing technologies, IBM introduced [Cloudburst] appliances. IBM plans to offer specialized versions for developers, for service providers, and for enterprises.
IBM's Enterprise-X Architecture is what differentiates IBM's x86-based servers from all the competitors, surrounding Intel and AMD processors with technology that provides distinct advantages. For example, to support server virtualization, IBM's eX4 provides support for more memory, which often is more critical than CPU resources when deploying large number of guest OS images. IBM System x servers have an integrated management module (IMM) and was the first to change over from BIOS to the new Unified Extensible Firmware Interface [UEFI] standard.
IBM servers offer double the performance, consume half the power, and cost a third less to manage, than comparably priced servers from competitors. Of the top 20 more energy efficient server deployments, 19 are from IBM. Roland cited customer reference SciNet, a 4000-server supercomputer with 30,000 cores based on IBM [iDataPlex] servers. At 350 TeraFLOPs it is ranked #16 fastest supercomputer in the world, and #1 in Canada. With apower usage effectiveness (PUE) less than 1.2, it also is very energy efficient. This means that for every 12 watts of electricity going in to the data center, 10 watts are used for servers, storage and networking gear, andonly 2 watts used for power and cooling. Traditional data centers have PUE around 2.5, consuming 25 watts total for every 10 watts used by servers, storage and networking gear.
Clod Barrera, Distinguished Engineer, Chief Technical Strategist for IBM System Storage
Clod presented trends and directions for disk and tape technology, disk and tape systems, and the direction towards cloud computing.
This week, I was in the Phoenix area presenting at TechData's TechSelect University. TechData is one of IBM's IT distributors,
and TechSelect is their community of 440 resellers and 20 vendors. This year they celebrate their 10 year anniversary of this event. I covered three particular topics, and I was videotaped for those who were not able to attend my session. (There were very few empty seats at my sessions)
IBM Business Partners now realize that the "killer app" for storage is combining the IBM System Storage SAN Volume Controller with entry-level or midrange disk storage systems for an awesome solution. Solutions based on either the Entry Edition or the standard hardware models can compete well with a variety of robust features, including thin provisioning, vDisk mirroring, FlashCopy, Metro and Global Mirror. This has the advantage that the SVC can extend these functions not just to newly purchased disk capacity, but also existing storage capacity. The newly purchased capacity can be DS3400, DS4700 or the new DS5000 models. This is great "investment protection" for small and medium sized businesses.
LTO-4 drives and automation
The Linear Tape Open (LTO) consortium--consisting of IBM, HP and Quantum--has proven wildly successful, ending the
vendor-lockin from SDLT tape. I presented the latest LTO-4 offerings, including the TS2240, TS2340, TS2900, TS3100
and TS3200. The LTO consortium has already worked out a technology roadmap for LTO-5 and LTO-6. The LTO-4 drives
support WORM cartridges and on-board hardware-based encryption. The encryption keys can be managed with IBM Tivoli Key Lifecycle Manager (TKLM).
SAN and FCoCEE switches
IBM has agreements with Brocade, Cisco and Juniper Networks for various networking gear. I focused on entry-level switches for SAN fabrics, the SAN24B-4 and Cisco 9124, as well as new equipment for Convergence Enhanced Ethernet (CEE),
including IBM's Converged Network Adapater (CNA) for System x servers, and the SAN32B switch that has 24 10GbE CEE ports and 8 FC ports that support 8/4/2 and 4/2/1 SFP transceivers. FCoE Clients that want to deploy Fibre Channel over CEE (FCoCEE) today have everything the need to get started.
The venue was the
[Sheraton Wild Horse Pass Resort and Spa] in Chandler, just south of Phoenix. This compound includes [Rawhide], an 1800's era Western Town attraction, a rodeo arena, and a casino still under construction.
Dinners were held nearby at the infamous
[Rustler's Rooste] Steakhouse on South mountain.
This week, some of my coworkers are out at
[VMworld 2009] in San Francisco. IBM is a platinum sponsor, and is the leading reseller of VMware software. Here is the floor plan for our IBM booth there:
Virtual Data Center in a Box & Virtual Networking on
IBM & VMware Joint Collaboration on Power Monitoring
“Always on IT” Business Continuity Solution
IBM System Storage™ XIV®
[IBM XIV Storage System] is a revolutionary, easily managed, open disk system, designed to meet today’s ongoing IT challenges. This system now supports VMware 4.0 and extends the benefits of virtualization to your storage system, enabling easy provisioning and self-tuning after hardware changes. Its unique grid-based architecture represents the next generation of high-end storage and delivers outstanding performance, scalability, reliability and features, along with management simplicity and exceptional TCO.
IBM Storage Solutions with VMware
Featured products include: The new IBM System Storage DS5020 , Virtual Disk solutions with IBM System Storage SAN Volume Controller, IBM Tivoli Storage Productivity Center, and IBM System Storage ProtecTIER Data Deduplication solutions.
Server virtualization with VMware vSphere offers significant benefits to an organization, including increased asset utilization, simplified management and faster server provisioning. In addition to these benefits, VMware enables business agility and business continuity with more advanced features such as VMotion, high availability, fault tolerance, and Site Recovery Manager that all require dependable high-performance shared storage. Adding storage solutions --including virtualized storage-- from IBM delivers complementary benefits to your information infrastructure that extend and enhance the benefits of VMware vSphere while increasing overall reliability, availability and performance to help you transform into a dynamic infrastructure. IBM can provide the right storage solution for your environment and requirements. Our solutions help maximize efficiency with lower costs and provide affordable, scalable storage solutions that help you solve your particular needs.
Stop by to learn how our the exciting new storage solutions can help optimize VMware including self-encrypting storage, automated, affordable disaster recovery with VMware SRM easier and faster provisioning of storage for virtual machines, dramatically improved storage utilization with ProtecTIER deduplication, and how the DS5000 has lower costs Total Cost of Acquisition (TCA) than typical competitors.
IBM Smart Business Desktop Cloud
IBM System x® iDataPlex™: Get More on the Floor
Virtual Client Solutions from IBM
IBM also is sponsoring some breakout sessions:
Leverage Storage Solutions for a Smarter Infrastructure
Simplify and Optimize with IBM N series
IBM SAN Volume Controller: Virtualized Storage for Virtual Servers
XIV: Storage Reinvented for today's dynamic world
Wish I was there, looks like a lot of good information!