Tony Pearson is a Master Inventor and Senior IT Architect for the IBM Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2016, Tony celebrates his 30th year anniversary with IBM Storage. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services.
(Short URL for this blog: ibm.co/Pearson )
My books are available on Lulu.com! Order your copies today!
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Continuing my romp through Australia and New Zealand, today I presented in Hobart, the second city on my seven-city tour. Hobart is on a separate island called Tasmania, just south of the main Australian continent. The island is heart-shaped, and Hobart is in the lower right ventricle.
Hobart boasts the second deepest harbour in the Southern Hemisphere (yesterday's Sydney Harbour being the first). It is quite cold here, but at least the skies are clear.
I stayed in the [Henry Jones Art Hotel], named after the famous owner of the IXL Jam Company. When I arrived, they presented me with a list of 18 known convicts that shared my last name: PEARSON. I checked and made sure I was not on the list. Then it was explained to me that here in Australia, everyone values their criminal ancestors, as this is how the country was formed. The names were from registry archives from the 19th century.
In keeping with the concept of an art hotel, each of the rooms were unique, which is a nice way of saying that they fit whatever they could into the spaces available. It's been a while since I stayed at a hotel with the phone at one end of the room, but the electrical outlet at the other. The thermostat was hidden in the bathroom, and I had to master some 16 different ropes to put down the shades, as the bright light from the [Cenotaph] was keeping me awake. I was able to take pictures of some of the art sculptures from the balcony.
This was a smaller event than Sydney, with only about two dozen attendees. This makes sense, as Hobart population is only about 250,000 people. Tasmania island hold about 1 million people overall, concentrated mostly along the center line of the island.
As we had done in Sydney, Anna Wells presented IBM strategy and products, Adam Beames, system administrator for Tennis Australia (shown here in the picture at left) presented his experiences transforming their datacenter, and I presented the future trends in storage.
In appreciation for Adam's presentations in Sydney and Hobart, I presented him with a copy of my book, [Inside System Storage: Volume I], available from my publisher, Lulu.com, in paperback, hard cover, and now also in eBook format for those with Kindle, Nook or other digital book readers. See panel at right on this blog for ordering information.
This week and next, I am down under in Australia and New Zealand for a seven-city Storage Optimisation Breakfast series of presentations to clients and prospects. My first city for this seven-city tour was Sydney, Australia.
Here is the view from my room at the [Shangri-La hotel], including the famous [Sydney Opera House] and Circular Quay, from which to take a water taxi or ride the Manly Ferry. [Sydney harbour] is the deepest harbour in the Southern Hemisphere, allowing boats of all sizes to enter. This section of the city is known as "The Rocks".
Sydney is a very modern metropolis. The last time I was in Sydney was in May 2007 to teach an IBM Top Gun class. My post back then on [Dealing with Jet Lag] is as relevant now as it was back then. In addition to being 9 hours off-shifted from last week in Dallas, Texas, I also have to deal with the colder climate, about 40 degrees F cooler down here. The weather is crisp and clear, it is Winter going into Spring down here as the seasons are flipped below the equator.
Many of the buildings are recognizable from the movie ["The Matrix"] which was filmed here. We joked that this seven-city trip was also similar to [The Adventures of Priscilla, Queen of the Desert], in that both journeys started in Sydney. If you haven't seen the latter, I highly recommend it to get to learn more about Australia as a country.
(Completely useless trivia: Actor Hugo Weaving appeared in both movies. While most people associate him with Australia, where he has lived since 1976, he actually was born in Nigeria, and traveled extensively because his father worked in the computer industry.)
Here I am standing next to our banner.
The line-up for each event is simple. After all the attendees sit down for breakfast, we have the following three sessions:
First, Anna Wells, local IBM Executive for Storage Sales in Australia and New Zealand presents IBM's strategy for storage, and how IBM plans to address Storage Efficiency, Data Protection and Service Delivery. She then highlights various products that are currently available to help meet customer needs, including XIV and the SAN Volume Controller (SVC).
Second, we have a client or two share their success story. We will have different speakers at the different locations.
Third, I present on future trends that will impact the storage marketplace. With only 40 minutes for my section, I decided to focus on just three specific trends, with a mix of some colorful analogies to help emphasize my key points.
We had a great turn-out for our first event in Sydney, lots of clients and prospects came out for this. There is a lot of enthusiasm for IBM's vision, thought leadership, and broad portfolio of storage solutions.
For those who want to meet me in person, there are two opportunities coming up in December.
Data Center Conference, December 1-4
Once again, I will be blogging from Ceasar's Palace Las Vegas at this year's [Data Center Conference 2009]! Last year's conference was a blast, and this one looks to be quite exciting. IBM is again a premier sponsor. Scheduled to speak are the following IBM executives:
Helene Armitage, the new General Manager of System Software, on "IT-Wide Virtualization, A Prerequisite for a Truly Dynamic Infrastructure"
Steve Sams, the VP of Sites and Facilities, on "Data Center Actions Your CFO Will Love"
Barry Rudolph, the VP of System Storage, on "Meeting the Information Infrastructure Challenge"
We will also have an IBM booth at the Solutions Showcase, showing off the latest in Cloud Computing,
Service Management, Information Infrastructure, and Workload-optimized systems. You will be able to schedule one-on-one sessions with IBM executives and subject matter experts. Best of all, we will have on display a Portable Modular Data Center [PMDC] that can hold a fully operational data center in a standard [20 foot shipping container].
IBM Virtualization and Consolidation Briefing, December 15
This is being done "open house" style. If you can get yourself to the IBM Tucson Executive Briefing Center, IBM will provide you breakfast, a series of presentations, lunch, and then even more presentations. Your stomach and brain will be full by the end of the day. Here is a list of the presentations:
This week, some of my coworkers are out at
[VMworld 2009] in San Francisco. IBM is a platinum sponsor, and is the leading reseller of VMware software. Here is the floor plan for our IBM booth there:
Virtual Data Center in a Box & Virtual Networking on
IBM & VMware Joint Collaboration on Power Monitoring
“Always on IT” Business Continuity Solution
IBM System Storage™ XIV®
[IBM XIV Storage System] is a revolutionary, easily managed, open disk system, designed to meet today’s ongoing IT challenges. This system now supports VMware 4.0 and extends the benefits of virtualization to your storage system, enabling easy provisioning and self-tuning after hardware changes. Its unique grid-based architecture represents the next generation of high-end storage and delivers outstanding performance, scalability, reliability and features, along with management simplicity and exceptional TCO.
IBM Storage Solutions with VMware
Featured products include: The new IBM System Storage DS5020 , Virtual Disk solutions with IBM System Storage SAN Volume Controller, IBM Tivoli Storage Productivity Center, and IBM System Storage ProtecTIER Data Deduplication solutions.
Server virtualization with VMware vSphere offers significant benefits to an organization, including increased asset utilization, simplified management and faster server provisioning. In addition to these benefits, VMware enables business agility and business continuity with more advanced features such as VMotion, high availability, fault tolerance, and Site Recovery Manager that all require dependable high-performance shared storage. Adding storage solutions --including virtualized storage-- from IBM delivers complementary benefits to your information infrastructure that extend and enhance the benefits of VMware vSphere while increasing overall reliability, availability and performance to help you transform into a dynamic infrastructure. IBM can provide the right storage solution for your environment and requirements. Our solutions help maximize efficiency with lower costs and provide affordable, scalable storage solutions that help you solve your particular needs.
Stop by to learn how our the exciting new storage solutions can help optimize VMware including self-encrypting storage, automated, affordable disaster recovery with VMware SRM easier and faster provisioning of storage for virtual machines, dramatically improved storage utilization with ProtecTIER deduplication, and how the DS5000 has lower costs Total Cost of Acquisition (TCA) than typical competitors.
IBM Smart Business Desktop Cloud
IBM System x® iDataPlex™: Get More on the Floor
Virtual Client Solutions from IBM
IBM also is sponsoring some breakout sessions:
Leverage Storage Solutions for a Smarter Infrastructure
Simplify and Optimize with IBM N series
IBM SAN Volume Controller: Virtualized Storage for Virtual Servers
XIV: Storage Reinvented for today's dynamic world
Wish I was there, looks like a lot of good information!
This week, I was in the Phoenix area presenting at TechData's TechSelect University. TechData is one of IBM's IT distributors,
and TechSelect is their community of 440 resellers and 20 vendors. This year they celebrate their 10 year anniversary of this event. I covered three particular topics, and I was videotaped for those who were not able to attend my session. (There were very few empty seats at my sessions)
IBM Business Partners now realize that the "killer app" for storage is combining the IBM System Storage SAN Volume Controller with entry-level or midrange disk storage systems for an awesome solution. Solutions based on either the Entry Edition or the standard hardware models can compete well with a variety of robust features, including thin provisioning, vDisk mirroring, FlashCopy, Metro and Global Mirror. This has the advantage that the SVC can extend these functions not just to newly purchased disk capacity, but also existing storage capacity. The newly purchased capacity can be DS3400, DS4700 or the new DS5000 models. This is great "investment protection" for small and medium sized businesses.
LTO-4 drives and automation
The Linear Tape Open (LTO) consortium--consisting of IBM, HP and Quantum--has proven wildly successful, ending the
vendor-lockin from SDLT tape. I presented the latest LTO-4 offerings, including the TS2240, TS2340, TS2900, TS3100
and TS3200. The LTO consortium has already worked out a technology roadmap for LTO-5 and LTO-6. The LTO-4 drives
support WORM cartridges and on-board hardware-based encryption. The encryption keys can be managed with IBM Tivoli Key Lifecycle Manager (TKLM).
SAN and FCoCEE switches
IBM has agreements with Brocade, Cisco and Juniper Networks for various networking gear. I focused on entry-level switches for SAN fabrics, the SAN24B-4 and Cisco 9124, as well as new equipment for Convergence Enhanced Ethernet (CEE),
including IBM's Converged Network Adapater (CNA) for System x servers, and the SAN32B switch that has 24 10GbE CEE ports and 8 FC ports that support 8/4/2 and 4/2/1 SFP transceivers. FCoE Clients that want to deploy Fibre Channel over CEE (FCoCEE) today have everything the need to get started.
The venue was the
[Sheraton Wild Horse Pass Resort and Spa] in Chandler, just south of Phoenix. This compound includes [Rawhide], an 1800's era Western Town attraction, a rodeo arena, and a casino still under construction.
Dinners were held nearby at the infamous
[Rustler's Rooste] Steakhouse on South mountain.
This week I am in Chicago for the IBM Storage and Storage Networking Symposium, which coincides with the System x and BladeCenter Technical Conference. This allows the 800 attendees to attend both storage or server presentations at their convenience. There were hundreds of sessions, over 20 time slots, so for each time slot, you have 15 or so topics to choose from.Mike Kuhn kicked off the series of keynote sessions. Here's my quick recap of each one:
Curtis Tearte, General Manager, IBM System Storage
Curtis replaced Andy Monshaw as General Manager for IBM System Storage. His presentation focused on how storage fits into IBM's Dynamic Infrastructure strategy. Some interesting points:
a billion camera-enabled cell phones were sold in 2007, compared to 450 million in 2006.
IBM expects that there will be 2 billion internet users by 2011, as well as trillions of "things".
In the US, there were 2.2 million medical pharmacy dispensing errors resulting for handwritten prescriptions.
Time wasted looking for parking spaces in Los Angeles consumed 47,000 gallons of gasoline, and generated 730 tons of carbon dioxide.
In the US, 4.2 billion hours are lost, and 2.9 billion gallons of gas consumed, due to traffic congestion.
Over the past decade, servers went from 8 watts to 100 watts per $1000 US dollars.
Data growth appears immune to the economic recession. The digital footprint per person is expected to grow from 1TB today to over 15TB by 2020.
10 hours of YouTube videos are uploaded every minute.
Bank of China manages 380 million bank accounts, processing over 10,000 transactions per second.
At the end of the session, Curtis transitioned from demonstrating his knowledge and passion of storage to his knowledge and passion in his favorite sport: baseball. Chicago is home to both the Cubs and the White Sox.
Roland Hagan, Vice President Business Line Executive, System x
IBM sets the infrastructure agenda for the entire industry. The Dynamic Infrastructure initiative is not just IT, but a complete end-to-end view across all of the infrastructures in play, including transportation, manufacturing, services and facilities.Companies spent over $60 billion US dollars on servers last year. Of these, 53 percent for x86-based servers, 9 percent for Itanium-based, 26 percent for RISC-based (POWER6, SPARC, etc.), and 11 percent mainframe. Theeconomic downturn has impacted revenues, but the percentages continue about the same.
The dominant deployment model remains one application per server. As a result, power, cooling and management costs have grown tremendously. There are system admins opposed to consolidating server images with VMware, Hyper-V, Xen or other server virtualizaition technologies. Roland referred to these admins as "server huggers".To help clients adopt cloud computing technologies, IBM introduced [Cloudburst] appliances. IBM plans to offer specialized versions for developers, for service providers, and for enterprises.
IBM's Enterprise-X Architecture is what differentiates IBM's x86-based servers from all the competitors, surrounding Intel and AMD processors with technology that provides distinct advantages. For example, to support server virtualization, IBM's eX4 provides support for more memory, which often is more critical than CPU resources when deploying large number of guest OS images. IBM System x servers have an integrated management module (IMM) and was the first to change over from BIOS to the new Unified Extensible Firmware Interface [UEFI] standard.
IBM servers offer double the performance, consume half the power, and cost a third less to manage, than comparably priced servers from competitors. Of the top 20 more energy efficient server deployments, 19 are from IBM. Roland cited customer reference SciNet, a 4000-server supercomputer with 30,000 cores based on IBM [iDataPlex] servers. At 350 TeraFLOPs it is ranked #16 fastest supercomputer in the world, and #1 in Canada. With apower usage effectiveness (PUE) less than 1.2, it also is very energy efficient. This means that for every 12 watts of electricity going in to the data center, 10 watts are used for servers, storage and networking gear, andonly 2 watts used for power and cooling. Traditional data centers have PUE around 2.5, consuming 25 watts total for every 10 watts used by servers, storage and networking gear.
Clod Barrera, Distinguished Engineer, Chief Technical Strategist for IBM System Storage
Clod presented trends and directions for disk and tape technology, disk and tape systems, and the direction towards cloud computing.
In addition to keynote speakers Curtis Tearte, General Manager for IBM System Storage, and Clod Barrera, Chief Technical Strategist, my colleague Jack Arnold and I from the [IBM Tucson Executive Briefing Center] will present four topics each.
Jim Stallings, IBM General Manager for Global Markets, will explain why a smarter planet needs a dynamicinfrastructure. I used to work for Jim, when he was in charge of the IBM Linux initiative and I was on the Linux forS/390 mainframe team.
Erich Clementi, IBM Vice President, Strategy & General Manager Enterprise Initiatives, will explain how to best leverage opportunities with cloud computing.
Steve Forbes, Chairman and CEO of Forbes Inc. and Editor-in-Chief of Forbes Magazine, will presentGlobal Outlooks and the Challenge of Change.
Rich Lechner, IBM Vice President, Energy & Environment, will explain the importance of Building an Energy-Efficient Dynamic Infrastructure. I also worked for Rich, back when he was the VP of Marketing for IBM System Storage, and Iwas back then the "Technical Evangelist". See my post [The Art of Evangelism] to better understand why I don't carry that title anymore.
In addition to these presentations, you will be able to "walk" around to different booths and have on-line chats with subject matter experts and download resources. Don't worry, this is not based on [Second Life], but rather using "On24" much simpler visual interface.Of course, you can follow on [Twitter] or join the fan club at[Facebook].
This is a worldwide event, with translated resource materials and on-line subject matter experts in six different languages (English, French, Italian, German, Mandarin and Japanese). Those in North, Central and South Americas can participate June 23, and those in Europe, Asia and the rest of the world on June 24. [Register Today] and mark your calendars!
Continuing my blog coverage of the [Forrester IT Forum 2009 conference],I finally catch up with some keynote sessions this morning. Here's my recap on the rest of the main tent general session keynote presentations from BP, Microsoft and CFIL.
Dana Deasy, CIO and Group VP, Information Technology and Services (IT&S), BP
Dana presented "The gift we’ve been given – reinventing the IT organization". He is the CIO of BP, an energy company that made over 360 billion dollars selling oil and gas. In fact, it is the fourth largest company in the world, with 92,000 employees in more than 100 countries. Back in 2007, business was good but the senior management team felt that IT needed to be straightened out.Dana was brought in as a "fresh thinking" outsider, managing a group 4000 IT staff composed mostly of contractors, dealing with more than 2000 IT suppliers and more than 60 versions of SAP.
Dana presented the results of their IT makeover. In the first year, he was able to cut out 400 million US dollars from the IT budget, including the reduction of 500 people from the IT staff. He increased the employee/contractor ratio to 40/60, with plans to bring this up to 65/35 over the next year. He was able to get 1800 IT employees to perform a self-assessment to understand their strengths and weaknesses. He was able to centralize the IT leadership team, and deploy a common [ITIL] best practices implementation.
What did he learn from all this? Here were his top four "lessons learned":
No time to dwell but know your facts
Work in parallel to push the pace of change
Listen but in the end take your own counsel
Tell a compelling story to energize your employees and your leadership
Chris Capossela, Senior VP of Information Worker Product Management Group, Microsoft
Chris presented "Uncovering Value in the Cloud and On Your Desktop", onhow Microsoft customers are taking advantage of the software they have already purchased.For example, Jamba Juice was able to use Microsoft SharePoint to cut down locating documents from 15 minutes to just seconds, reducing 10-15 hours per week for more than 500 managers. More importantly, they were more confident that document they found was the right one. This is often referred to as "one version of the truth." In another example, Tyson Foods was able to connect Microsoft Word to their SAP application, and have that then connect to their Microsoft SharePoint.
Chris was amazed that many Microsoft customers don't take advantage of all that is available to them.He gave four examples:
Planning Services: If you buy an enterprise license to Microsoft products, you get planning services, from either Microsoft's own Microsoft Consulting Services or from thousands of Microsoft Business Partners. Only 8 percent of customers take advantage of this.
Home Use Rights: For enterprise license customers, employees can purchase "home use rights" to use the Enterprise level of Microsoft Office software for only 10 US dollars, but only about 3 percent take advantage of this.
Training: Many enterprise licenses come with 2-4 weeks of training vouchers, but only 40 percent take advantage of these vouchers.
E-Learning: Microsoft also offers e-learning, which Microsoft customers can either have delivered from Microsoft's own hosted services, or they can get a copy of the E-learning materials hosted inside their own company firewall. Again, few take advantage of this.
Chris wrapped up his presentation by citing some examples of customers that migrated from in-house, on-premises collaboration software to Microsoft's "Exchange Online" and "SharePoint Online" cloud computing Software-as-a-Service [SaaS] offerings. The cloud versions of these software do not offer all the features as the on-premise versions, but Microsoft is working to close this gap.
(IBM offers similar cloud computing services for email and collaboration called [LotusLive])
Gary presented "Tough Times: Opportunity for Innovation and Corporate Makeover". He had some greatquotes intended to help people become better leaders, like this:
“Leadership failures do not usuallyresult from leaders not knowing what todo; rather these failures result becauseleaders fail to do what they know fullwell they should and must do.Most leaders never get fully comfortable withthe changes that they wish for theirorganizations.”
Change the Conversation - employees want to have a compelling reason to change.
Create a compelling description of the future - employees want a vision of where they are headed.
Emotionally enlist employees in the cause - leaders are not remembered for their attributes, as much as the causes they stood for.
Help me understand the business - employees often do not have information in context to act accordingly.
Choose passionate - employees want to see leaders that are passionate and confident on the process and strategic direction.
Create a To-Stop list - we all have "to do" lists, but perhaps you need a "to don't" list. In other words, a list of bad habits and practices you need to discontinue.
Gary indicated that trust must be given before it is earned. If a leader doesn't trust the employees, how do you expect the employees to trust the leader? When asking employees to change their behavior, or self-assess their own skills, a leader must emphasize "I mean you no harm." Otherwise,mistrust will undermine the intended results.
The keynote sessions the past three days have provided clear motivation to the CIOs and IT leaders in the audience to consider making the necessary changes, with impressive results and actionable advice.
The track sessions were aligned by job role. Here are all the tracks:
Track A: CIO
Track B: Enterprise Architecture professional
Track C: Application Development & Program Management professional
Track D: Information & Knowledge Management professional
Track E: Sourcing & Vendor Management professional
Track F: Business Process & Applications professional
Track G: IT Infrastructure & Operations professional
Track H: Security & Risk professional
Track I: Technology Product Management & Marketing professional
As an IBM consultant, I deal with all of these different kinds of professionals, so I thought I would try to attend a variety of sessions this week. Here are my notes from a few of these:
Transforming IT for Lean Times: Organizational Structure
The Forrester analyst presented the concept of "Lean IT". This is not just a process to make IT skinny or marginal through commoditization. Rather, it is to meet business needs through differentiated services. Gone is the "one-size fits all" mentality. Lean IT can be used to streamline IT capabilities to enable employees to get their jobs done. Continuous improvement is done through a series of "Rapid Improvement Events" (RIE), a methodology known as "Kaizen Blitz".The focus is to reduce waste, including rework, firefighting, meetings, unnecessary reports and paperwork, working groups, and task forces. A common mistake is to reorganize departments before understanding the fundamental requirements, or make every employee use the same PC just to simplify the job of IT.
Traditionally, IT departments had three jobs. The first is Utility, to keep the lights on and systems running. The second is Productivity, to enhance existing systems and applications. The third is Innovation and Business Transformation.The problem has been that many IT leaders have been "IT Supply Managers" ensuring there is adequate supply of these. Instead, the Forrester analyst suggests redefining the role to one of "Demand Broker". Some companies have already done this. The CIO manages the demand for IT from Business Units, Business Processes, Information Workers, as well as suppliers, business partners and customers. As a demand broker, the CIO could then use these demands to optimize and prioritize IT resources.
Why Tech will lead Economic Recovery
The current 5.7 percent drop in IT spending in 2009 during this global financial meltdown is actually similar to the drop in ITspending in 2001-2003. However, the Forrester analyst anticipates that IT spending will bounce back in 2010.His reasoning came from looking at past IT spending trends since the 1950s. He found four clear sequencesconsisting of 6-10 years of growth and investment in IT, followed by 6-10 years of refinement and digestionwhere business leaders try to make the most use of these investments. The four sequences of investment and growth are:
1976-1985 personal computing, empowering individual productivity
1992-2000 network computing, enabling e-business and the internet boom
2008-2016 smart computing, optimizing business results through flexible and responsive IT that incorporates awareness and analytics to solve new business problems.
He argued that this trend was already starting to show itself. There was an uptick in IT spending in 2008 before the financial melt-down, and he feels this is why the tech industry sector will drive the economic recovery in 2010. The top five industries that will lead the adoption of smart computing will be: Government, Healthcare and Life Sciences, Utilities, Education, and Personal Services. These represent 54 percent of IT spending in the US, and also represent a large portion of the US stimulus package.
Smart Computing can be summarized as the "Four A's":
Awareness - instrumentation like RFID chips, sensors and video surveillance
Analysis - intelligent recognition of patterns and finding anomalies
Alternatives - identifying alternative responses
Actions - dealing with threats or capturing opportunity
Smart computing in these industries reflects the need for more vertically-aligned industry-specific solutions.IBM is well-positioned in this area, having both the hardware, software and services for smart computing, as well as deep industry-specific expertise. Other industry-specific vendors, like General Electric and Siemens, have the vertical alignment, and are working to adopt smart computing. Meanwhile, Oracle/Sun and Microsoft are also investing in smart computing, and have the potential to develop more vertically-aligned industry-specific solutions. Other IT vendors will have a choice to make: stay horizontal or go vertical.
ERP's Evolving Landscape: Impact for Application Professionals
Enterprise Resource Planning (ERP) software vendors are consolidating, with
the average ERP deployment 10 years old, triggering many to re-evaluate how
well the promises of ERP match the reality. On the positive side, ERP promised to reduce the total number of applications, provide somefinancial stability and integration, and for the most part the Forresteranalyst felt these promises were mostly met. However, in deploying newcapabilities, lowering TCO or establishing a partnership between vendorand client, ERP vendors got low marks.
Customers are now demanding more end-to-end solutions, especially withmore industry-specific functionality. Technologyadvances should be used to boost the business value. For example,ERP lags in SaaS adoption. Frequent upgrades to meet regulatory requirementscould drive stronger interest in SaaS deployments of ERP.
Customers would also like the end-user experience with the ERP to bemore role-based, with actionable insight and intelligent responses related to the user's job responsibilities. Hybrid ERP solutions that span deploymentacross on-premises, SaaS and managed hosting services might be neededto ease this transition.
What You Should Know Before Signing a Contract with a Disaster Recovery Services provider
This session was less about RTO or RPO, and more about broader considerations.The leading disaster recovery service providers are IBM Business Continuityand Resiliency Services [BCRS], SunGard, ICM/UK, and HP. The Forrester analyst did not think HP was treating this as strategically as they could,and often are behind the scenes through other business partners.
Will this [oligopoly] continue? Theanalyst thinks there will be an increase in the number of disaster recovery service providers. Contenders includeTelcos like Qwest, AT&T, BT, and Verizon Business; SMB-focused firms like i365 and Venyu;and cloud computing IaaS providers like SAVVIS.
So what should you consider when putting out an RFP? Here were a few suggestions:
Make sure there are schedules for all of your platforms (x86, Unix, System i and System z)
Identify all fees, including "declaration fee" and "occupancy fee"
Costs of Disaster Recovery test exercises, including how many, and their duration in days.
How quickly you can access their facility after you declare the disaster
Whether the provider has alternative Data Centers, depending on the scope of the regional disaster
Evolving the 4 P's of Marketing to Grow Revenue in Emerging Markets
I was in IBM marketing for seven years. For those without marketing backgrounds, the 4 P's of marketing are product, promotion, placement and pricing. There is no "global" audience, eachcountry, region or locale has unique characteristics, and requires go-to-market (GTM) strategiesbe tailored to each situation. For example, in Russia, decision makers are more influenced byWeb sites and Industry magazines; in Europe, they are more influenced by peers and word-of-mouth;and in Latin America, direct sales force are most influential. In many countries, blogs are more influential than they are in the United States.
Companies of all sizes can do the right things. For example, IBM translates its materials into 31different languages. Meanwhile, 50-person [LogMeIn] has 17 million users because they have localized their offering, and even allow online purchase in local currencies. Third party consultants that knowthe local region may be needed to break into new geographies.
Certainly the opportunity is there. Worldwide, there are an estimated 9 million small businesses,and another 630,000 medium size businesses. These SMBs employ 22 percent of the workforce in Russia, 55 percentin Europe, and 80 percent in Japan.To reach them, you may need to explore new channels,such as government agencies, academia, non-government organizations (NGO), and trade associations.The traditional supply chain of vendor, distributor and reseller may need be redefined as a demandnetwork, with co-marketing programs, peer-to-peer relationships and shared knowledge resources.
IBM collaborated with the International Finance Corporation [IFC] tocreate the [SME Toolkit], a resource and online communityfor small and medium enterprises, translated and localized into several languages. IBM also workedwith Chinese government to select Wuxi, China as the location for its Cloud Computing center as partof the [Wuxi Tai Hu New Town Science and Education Industrial Park].
This was a great week! Lot's to digest and think about.