Continuing my coverage of the Data Center 2010 conference, Monday I attended four keynote sessions.
- Opening Remarks
The first keynote speaker started out with an [English proverb]: Turbulent waters make for skillful mariners.
He covered the state of the global economy and how CIOs should address the challenge. We are on the flat end of an "L-shaped" recovery in the United States. GDP growth is expected to be only 4.7 percent Latin America, 2.3 percent in North America, 1.5 percent Europe. Top growth areas include 8.0 percent India and 8.6 percent China, with an average of 4.7 growth for the entire Asia Pacific region.
On the technical side, the top technologies that CIOs are pursuing for 2011 are Cloud Computing, Virtualization, Mobility, and Business Intelligence/Analytics. He asked the audience if the "Stack Wars" for integrated systems are hurting or helping innovation in these areas.
Move over "conflict diamonds", companies now need to worry about [conflict minerals].
He proposed an alternative approach called Fabric-Based Infrastructure. In this new model, a shared pool of servers is connected to a shared pool of storage over an any-to-any network. In this approach, IT staff spend all of their time just stocking up the vending machine, allowing end-users to get the resources they need.
- Crucial Trends You Need to Watch
The second speaker covered ten trends to watch, but these were not limited to just technology trends.
- Virtualization is just beginning - even though IBM has had server virtualization since 1967 and storage virtualization since 1974, the speaker felt that adoption of virtualization is still in its infancy. Ten years ago, average CPU utilization for x86 servers of was only 5-7 percent. Thanks to server virtualization like VMware and Hyper-V, companies have increased this to 25 percent, but many projects to virtualized have stalled.
- Big Data is the elephant in the room - storage growth is expected to grow 800 percent over the next 5 years.
- Green IT - Datacenters consume 40 to 100 times more energy than the offices they support. Six months ago, Energy Star had announced [standards for datacenters] and energy efficiency initiatives.
- Unified Communications - Voice over IP (VoIP) technologies, collaboration with email and instant messages, and focus on Mobile smartphones and other devices combines many overlapping areas of communication.
- Staff retention and retraining - According to US Labor statistics, the average worker will have 10 to 14 different jobs by the time they reach 38 years of age. People need to broaden their scope and not be so vertically focused on specific areas.
- Social Networks and Web 2.0 - the keynote speaker feels this is happening, and companies that try to restrict usage at work are fighting an uphill battle. Better to get ready for it and adopt appropriate policies.
- Legacy Migrations - companies are stuck on old technology like Microsoft Windows XP, Internet Explorer 6, and older levels of Office applications. Time is running out, but migration to later releases or alternatives like Red Hat Linux with Firefox browser are not trivial tasks.
- Compute Density - Moore's Law that says compute capability will double every 18 months is still going strong. We are now getting more cores per socket, forcing applications to re-write for parallel processing, or use virtualization technologies.
- Cloud Computing - every session this week will mention Cloud Computing.
- Converged Fabrics - some new approaches are taking shape for datacenter design. Fabric-based infrastructure would benefit from converging SAN and LAN fabrics to allow pools of servers to communicate freely to pools of storage.
He sprinkled fun factoids about our world to keep things entertaining.
- 50 percent of today's 21-year-olds have produced content for the web. 70 percent of four-year-olds have used a computer. The average teenager writes 2,282 text messages on their cell phone per month.
- This year, Google averaged 31 billion searches per month, compared 2.6 billion searches per month in 2007.
- More video has been uploaded to YouTube in the last two months than the three major US networks (ABC, NBC, CBS) have aired since 1948.
- Wikipedia averages 4300 new articles per day, and now has over 13 million articles.
- This year, Facebook reached 500 million users. If it were a country, it would be ranked third. Twitter would be ranked 7th, with 69% of their growth being from people 32-50 years old.
- In 1997, a GB of flash memory cost nearly $8000 to manufacture, today it is only $1.25 instead.
- The computer in today's cell phone is million times cheaper, and thousand times more powerful, than a single computer installed at MIT back in 1965. In 25 years, the compute capacity of today's cell phones could fit inside a blood cell.
See [interview of Ray Kurzweil] on the Singularity for more details.
- The Virtualization Scenario: 2010 to 2015
The third keynote covered virtualization. While server virtualization has helped reduce server costs, as well as power and cooling energy consumption, it has had a negative effect on other areas. Companies that have adopted server virtualization have discovered increased costs for storage, software and test/development efforts.
The result is a gap between expectations and reality. Many virtualization projects have stalled because there is a lack of long-term planning. The analysts recommend deploying virtualization in stages, tackle the first third, so called "low hanging fruit", then proceed with the next third, and then wait and evaluate results before completing the last third, most difficult applications.
Virtualization of storage and desktop clients are completely different projects than server virtualization and should be handled accordingly.
- Cloud Computing: Riding the Storm Out
The fourth keynote focus on the pros and cons of Cloud Computing. First they start by defining the five key attributes of Cloud: self-service, scalable elasticity, shared pool of resources, metered and paid per use, over open standard networking technologies.
In addition to IaaS, PaaS and SaaS classifications, the keynote speaker mentioned a fourth one: Business Process as a Service (BPaaS), such as processing Payroll or printing invoices.
While the debate rages over the benefits between private and public cloud approaches, the keynote speaker brings up the opportunites for hybrid and community clouds. In fact, he felt there is a business model for a "cloud broker" that acts as the go-between companies and cloud service providers.
A poll of the audience found the top concerns inhibiting cloud adoption were security, privacy, regulatory compliance and immaturity. Some 66 percent indicated they plan to spend more on private cloud in 2011, and 20 percent plan to spend more on public cloud options. He suggested six focus areas:
- Test and Development
- Prototyping / Proof-of-Concept efforts
- Web Application serving
- SaaS like email and business analytics
- Department-level applications
- Select workloads that lend themselves to parallelization
The session wrapped up with some stunning results reported by companies. Server provisioning accomplished in 3-5 minutes instead of 7-12 weeks. Reduced cost of email by 70 percent. Four-hour batch jobs now completed in 20 minutes. 50 percent increase in compute capacity with flat IT budget. With these kind of results, the speaker suggests that CIOs should at least start experimenting with cloud technologies and start to profile their workloads and IT services to develop a strategy.
That was just Monday morning, this is going to be an interesting week!
technorati tags: IBM, GDP, Cloud Computing, virtualization, mobility, BI, CIO, Big Data, Green IT, Google, Twitter, Facebook, IaaS, PaaS, SaaS, BPaaS
This week, IBM launched the new [IBM Expert Network] that provides presentation materials from subject matter experts. I am honored to be one of the 20-plus experts selected for PRO accounts on SlideShare.Net to help seed this with initial materials.
I have a bit of behind-the-scenes history to share on this. Back in 2008, I first discovered SlideShare.net as an excellent resource to get ideas for presentations. Much like YouTube is for videos and FlickR is for photos, SlideShare.Net is for presentations. In my June 2008 post, [Summer Jobs and the Singularity], I embedded someone's presentation from SlideShare.
Earlier this year, I uploaded a presentation on [IBM Solid State Disk in eX5 servers], and a presentation that I gave publicly to the Institute of Management Accountants (IMA), which I embedded in my post [Cloud Computing for Accountants].
This latter one got me in a bit of trouble internally. Neither presentation had anything secret or controversial, so I didn't see the issue. Several other bloggers had asked how I got "permission" to use an external Software-as-a-Service (SaaS) like SlideShare.net for my blog. I never asked for permission! I explained that since IBM's internal Lotus Connections software we use for blogging did not have a feature to embed PowerPoint (PPT) or Open Document Format (ODP) presentations, I chose an external service instead. Yes, I guess I could have converted each page to a JPG or PNG graphic instead, or I could have put the PDF on an FTP download area of the "Files" feature of Lotus Connections, but I chose SlideShare.net instead.
The result? IBM communications decided to make an official list, it's actually three lists. A "white list" of services that we are allowed to use, a "grey list" of services under evaluation or negotiation, and a "black list" of services we are not allowed to use, and sadly Slideshare.Net was on the black list. I protested, argued that unless IBM offered something to replace it, to re-evaluate this external service. I got it back on the "grey list" and now, this week, it is officially on the "white list".
Of course, this probably involved negotiation on EULA terms and conditions, but I am not a lawyer and have no idea what went on behind closed doors to make this happen. I am just glad it did.
So please, check out the new IBM Expert Network at: [http://www.slideshare.net/ibm
]. Let me know what you think!
technorati tags: IBM, expert network, slideshare, cloud computing, singularity, IMA, PPT, ODP
Wrapping up my coverage of the annual [2010 System Storage Technical University], I attended what might be perhaps the best session of the conference. Jim Nolting, IBM Semiconductor Manufacturing Engineer, presented the new IBM zEnterprise mainframe, "A New Dimension in Computing", under the Federal track.
The zEnterprises debunks the "one processor fits all" myth. For some I/O-intensive workloads, the mainframe continues to be the most cost-effective platform. However, there are other workloads where a memory-rich Intel or AMD x86 instance might be the best fit, and yet other workloads where the high number of parallel threads of reduced instruction set computing [RISC] such as IBM's POWER7 processor is more cost-effective. The IBM zEnterprise combines all three processor types into a single system, so that you can now run each workload on the processor that is optimized for that workload.
- IBM zEnterprise z196 Central Processing Complex (CPC)
Let's start with the new mainframe z196 central processing complex (CPC). Many thought this would be called the z11, but that didn't happen. Basically, the z196 machine has a maximum 96 cores versus z10's 64 core maximum, and each core runs 5.2GHz instead of z10's cores running at 4.7GHz. It is available in air-cooled and water-cooled models. The primary operating system that runs on this is called "z/OS", which when used with its integrated UNIX System Services subsystem, is fully UNIX-certified. The z196 server can also run z/VM, z/VSE, z/TPF and Linux on z, which is just Linux recompiled for the z/Architecture chip set. In my June 2008 post [Yes, Jon, there is a mainframe that can help replace 1500 servers], I mentioned the z10 mainframe had a top speed of nearly 30,000 MIPS (Million Instructions per Second). The new z196 machine can do 50,000 MIPS, a 60 percent increase!
(Update: Back in 2007, IBM and Sun mutually supported [OpenSolaris on an IBM System z mainframe]. Unfortunately, after Oracle acquired Sun, the OpenSolaris Governing Board has [grown uneasy over Oracle's silence] about the future of OpenSolaris on any platform. The OpenSolaris [download site] identifies 2009.06 as the latest release, but only for x86 and SPARC chip sets. Apparently, the 2010.03 release expected five months ago in March has slipped. Now it looks official that [OpenSolaris is Dead].)
The z196 runs a hypervisor called PR/SM that allows the box to be divided into dozens of logical partitions (LPAR), and the z/VM operating system can also act as a hypervisor running hundreds or thousands of guest OS images. Each core can be assigned a specialty engine "personality": GP for general processor, IFL for z/VM and Linux, zAAP for Java and XML processing, and zIIP for database, communications and remote disk mirroring. Like the z9 and z10, the z196 can attach to external disk and tape storage via ESCON, FICON or FCP protocols, and through NFS via 1GbE and 10GbE Ethernet.
- IBM zEnterprise BladeCenter Extension (zBX)
There is a new frame called the zBX that basically holds two IBM BladeCenter chassis, each capable of 14 blades, so total of 28 blades per zBX frame. For now, only select blade servers are supported inside, but IBM plans to expand this to include more as testing continues. The POWER-based blades can run native AIX, IBM's other UNIX operating system, and the x86-based blades can run Linux-x86 workloads, for example. Each of these blade servers can run a single OS natively, or run a hypervisor to have multiple guest OS images. IBM plans to look into running other POWER and x86-based operating systems in the future.
If you are already familiar with IBM's BladeCenter, then you can skip this paragraph. Basically, you have a chassis that holds 14 blades connected to a "mid-plane". On the back of the chassis, you have hot-swappable modules that snap into the other side of the mid-plane. There are modules for FCP, FCoE and Ethernet connectivity, which allows blades to talk to each other, as well as external storage. BladeCenter Management modules serve as both the service processor as well as the keyboard, video and mouse Local Console Manager (LCM). All of the IBM storage options available to IBM BladeCenter apply to zBX as well.
Besides general purpose blades, IBM will offer "accelerator" blades that will offload work from the z196. For example, let's say an OLAP-style query is issued via SQL to DB2 on z/OS. In the process of parsing the complicated query, it creates a Materialized Query Table (MQT) to temporarily hold some data. This MQT contains just the columnar data required, which can then be transferred to a set of blade servers known as the Smart Analytics Optimizer (SAO), then processes the request and sends the results back. The Smart Analytics Optimizer comes in various sizes, from small (7 blades) to extra large (56 blades, 28 in each of two zBX frames). A 14-blade configuration can hold about 1TB of compressed DB2 data in memory for processing.
- IBM zEnterprise Unified Resource Manager
You can have up to eight z196 machines and up to four zBX frames connected together into a monstrously large system. There are two internal networks. The Inter-ensemble data network (IEDN) is a 10GbE that connects all the OS images together, and can be further subdivided into separate virtual LANs (VLAN). The Inter-node management network (INMN) is a 1000 Mbps Base-T Ethernet that connects all the host servers together to be managed under a single pane of glass known as the Unified Resource Manager. It is based on IBM Systems Director.
By integrating service management, the Unified Resource Manager can handle Operations, Energy Management, Hypervisor Management, Virtual Server Lifecycle Management, Platform Performance Management, and Network Management, all from one place.
- IBM Rational Developer for System z Unit Test (RDz)
But what about developers and testers, such as those Independent Software Vendors (ISV) that produce mainframe software. How can IBM make their lives easier?
Phil Smith on z/Journal provides a history of [IBM Mainframe Emulation]. Back in 2007, three emulation options were in use in various shops:
- Open Mainframe, from Platform Solutions, Inc. (PSI)
- FLEX-ES, from Fundamental Software, Inc.
- Hercules, which is an open source package
None of these are viable options today. Nobody wanted to pay IBM for its Intellectual Property on the z/Architecture or license the use of the z/OS operating system. To fill the void, IBM put out an officially-supported emulation environment called IBM System z Professional Development Tool (zPDT) available to IBM employees, IBM Business Partners and ISVs that register through IBM Partnerworld. To help out developers and testers who work at clients that run mainframes, IBM now offers IBM Rational Developer for System z Unit Test, which is a modified version of zPDT that can run on a x86-based laptop or shared IBM System x server. Based on the open source [Eclipse IDE], the RDz emulates GP, IFL, zAAP and zIIP engines on a Linux-x86 base. A four-core x86 server can emulate a 3-engine mainframe.
With RDz, a developer can write code, compile and unit test all without consuming any mainframe MIPS. The interface is similar to Rational Application Developer (RAD), and so similar skills, tools and interfaces used to write Java, C/C++ and Fortran code can also be used for JCL, CICS, IMS, COBOL and PL/I on the mainframe. An IBM study ["Benchmarking IDE Efficiency"] found that developers using RDz were 30 percent more productive than using native z/OS ISPF. (I mention the use of RAD in my post [Three Things to do on the IBM Cloud]).
What does this all mean for the IT industry? First, the zEnterprise is perfectly positioned for [three-tier architecture] applications. A typical example could be a client-facing web-server on x86, talking to business logic running on POWER7, which in turn talks to database on z/OS in the z196 mainframe. Second, the zEnterprise is well-positioned for government agencies looking to modernize their operations and significantly reduce costs, corporations looking to consolidate data centers, and service providers looking to deploy public cloud offerings. Third, IBM storage is a great fit for the zEnterprise, with the IBM DS8000 series, XIV, SONAS and Information Archive accessible from both z196 and zBX servers.
To learn more, see the [12-page brochure] or review the collection of [IBM Redbooks]. Check out the [IBM Conferences schedule] for an event near you. Next year, the IBM Storage University will be held July 18-22, 2011 in Orlando, Flordia.
technorati tags: IBM, Technical University, zEnterprise, x86, POWER7, RISC, z/OS, Linux, AIX, OpenSolaris, Oracle, FICON, NFS, z196, zBX, DB2, SAO, IEDN, INMN, RDz, ISV, Eclipse, Cloud Computing
Continuing my coverage of the annual [2010 System Storage Technical University], I attended some sessions from the System x and Federal track side of this conference.
- Grid, SOA and Cloud Computing
Bill Bauman, IBM System x Field Technical Support Specialist and System x University celebrity, presented the differences between Grid, SOA and Cloud Computing. I thought this was an odd combination to compare and contrast, but his presentation was well attended.
- Grid - this is when two or more independently owned and managed computers are brought together to solve a problem. Some research facilities do this. IBM helped four hospitals connect their computers together into a grid to help analyze breast cancer. IBM also supports the [World Community Grid] which allows your personal computer to be connected to the grid and help process calculations.
- SOA - SOA, which stands for Service Oriented Architecture, is an approach to building business applications as a combination of loosely-coupled black-box components orchestrated to deliver a well-defined level of service by linking together business processes. I often explain SOA as the the business version of Web 2.0. You can download a free copy of the eBook "SOA for Dummies" at the [IBM Smart SOA] landing page.
- Cloud - A Cloud is a dynamic, scalable, expandable, and completely contractible architecture. It may consist of multiple, disparate, on-premise and off-premise hardware and virtualized platforms hosting legacy, fully installed, stateless, or virtualized instances of operating systems and application workloads.
Bill has his own blog, and has an interesting post [Cloud Computing, What it Is, and What it is Not] that appears to be the basis of this presentation.
- Chaos to Cloud
Tom Vezina, IBM Advanced Technical Sales Specialist, presented "Chaos to Cloud Computing". Survey results show that roughly 70 percent of cloud spend will be for private clouds, and 30 percent for public, hybrid or community clouds. Of the key motivations for public cloud, 77 percent or respondents cited reducing costs, 72 percent time to value, and 50 percent improving reliability.
Tom ran over 500 "server utilization" studies for x86 deployments during the past eight years. Of these, the worst was 0.52 percent CPU utilization, the best was 13.4 percent, and the average was 6.8 percent. When IBM mentions that 85 percent of server capacity is idle, it is mostly due to x86 servers. At this rate, it seems easy to put five to 20 guest images onto a machine. However, many companies encounter "VM stall" where they get stuck after only 25 percent of their operating system images virtualized.
He feels the problem is with the fact most Physical-to-Virtual (P2V) migrations are manual efforts. There are tools available like Novell [PlateSpin Recon] to help automate and reduce the total number of hours spent per migration.
- System x KVM Solutions
Boy, I walked into this one. Many of IBM's cloud offerings are based on the Linux hypervisor called Kernel-based Virtual Machine [a href="http://www.linux-kvm.org/page/Main_Page">KVM] instead of VMware or Microsoft Hyper-V. However, this session was about the "other KVM": keyboard video and mouse switches, which thankfully, IBM has renamed to Console Managers to avoid confusion. Presenters Ben Hilmus (IBM) and Steve Hahn (Avocent) presented IBM's line of Local Console Managers (LCM) and Global Console Managers (GCM) products.
LCM are the traditional KVM switches that people are familiar with. A single keyboard, video and mouse can select among hundreds of servers to perform maintenance or check on status. GCM adds KVM-over-IP capabilities, which means that now you can access selected systems over the Ethernet from a laptop or personal computer. Both LCM and GCM allow for two-level tiering, which means that you can have an LCM in each rack, and an LCM or GCM that points to each rack, greatly increasing the number of servers that can be managed from a single pane of glass.
Many severs have a "service processor" to manage the rest of the machine. IBM RSA II, HP iLO, and Dell DRAC4 are some examples. These allow you to turn on and off selected servers. IBM BladeCenter offers an Management Module that allows the chassis to be connected to a Console Manager and select a specific blade server inside. These can also be used with VMware viewer, Virtual Network Computing (VNC), or Remote Desktop Protocol (RDP).
IBM's offerings are unique it that you can have an optical CD/DVD drive or USB external storage attached at the LCM or GCM, and make it look like the storage is attached to the selected server. This can be used to install or upgrade software, transfer log files, and so on. Another great use, and apparently the motivation for having this session in the "Federal Track", is that the USB can be used to attach a reader for a smart card, known as a Common Access Card [CAC] used by various government agencies. This provides two-factor authentication [TFA]. For example, to log into the system, you enter your password (something you know) and swipe your employee badge smart card (something you have). The combination are validated at the selected server to provide access.
I find it amusing that server people limit themselves to server sessions, and storage people to storage sessions. Sometimes, you have to step "outside your comfort zone" and learn something new, something different. Open your eyes and look around a bit. You might just be surprised what you find.
(FTC note: I work for IBM. IBM considers Novell a strategic Linux partner. Novell did not provide me a copy of Platespin Recon, I have no experience using it, and I mention it only in context of the presentation made. IBM resells Avocent solutions, and we use LCM gear in the Tucson Executive Briefing Center.)
technorati tags: IBM, Technical University, Grid, SOA, Cloud Computing, P2V, VMware, Novell, Platespin, x86, KVM, LCM, GCM, Avocent, CAC, TFA
Continuing my week in Washington DC for the annual [2010 System Storage Technical University], here is my quick recap of the keynote sessions presented Monday morning. Marlin Maddy, Worldwide Technical Events Executive for IBM Systems Lab Services and Training, served as emcee.
- Jim Northington
Jim Northington, IBM System x Business Line Executive, covered the IT industry's "Love/Hate Relationship" with x86 platform. Many of the physical limitations that were previously a pain on this platform are now addressed, through a combination of IBM's new innovative eX5 architecture and virtualization technologies.
Jim also presented the [IBM CloudBurst] solution. IBM CloudBurst is one of the many "Integrated Systems" designed to help simplify deployment. Based on IBM BladeCenter, the IBM CloudBurst is basically a Private Cloud rack for those that are ready to deploy in their own data center.
Jim feels that server virtualization on x86 platforms is still in its infancy. IBM calls it the 70/30 rule: 70 percent of x86 workloads are running virtualized on 30 percent of the physical servers.
- Maria Azua
Maria Azua, IBM Vice President of Cloud Computing Enablement, presented on Cloud Computing. Technology is being adopted at faster rates. It took 40 years for radio to get 60 million listeners, 20 years for 60 million television viewers, 3 years to get 60 million surfers on the Internet, but it only took 4 months to get 60 million players on Farmville!
Maria covered various aspects of Cloud Computing: virtualization images, service catalog, provisioning elasticity, management and billing services, and virtual networks. With Cloud Computing, the combination of virtualization technologies, standardization, and automation can reduce costs and improve flexibility.
We've seen this happen before. Telcos transitioned from human operators to automated digital switches. Manufacturers went from having small teams of craftsmen to assembly lines of robots. Banks went from long lines of bank tellers to short lines at the ATM.
Maria said that companies are faced with three practical choices:
- Do-it-Yourself, buy the servers, storage and switches and connect everything together.
- Purchase pre-installed "integrated systems" to simplify deployment.
- Subscribe to Cloud computing, allowing a service provider do all this for you.
In countries where network access is not ubiquitous, IBM has developed tools for the cloud that work in "offline" mode. IBM has also developed or modified tools to run better in the cloud. Launching a computer instance from the cloud from the service catalog is so easy to do, your 5-year-old child can do this!
Want to see Cloud Computing in action? Check out [Innovation.ed.gov], which is run in the IBM cloud, for the US Department of Education's website to foster innovation.
Whether you adopt public, private or a hybrid cloud computing approach, Maria suggests you take time to plan, test your applications for standardization, examine all risks, and explore new workloads that might be good candidates. Otherwise, moving to the cloud might just mean "More mess for less". Maria provided a list of applications that IBM considers good fit for Cloud Computing today.
I heard several audience members indicate that this is the first time someone finally explained Cloud Computing to them in a way that made sense!
technorati tags: IBM, Technical University, eX5, CloudBurst, x86, Maria Azua, cloud computing, Department of Education, private cloud, public cloud, hybrid cloud
I've been so busy with travel and transitioning to my new laptop that I finally now have a chance to catch my breath.
I saw this great article by Nathan Willis on how to [Spring Clean your Photo Collection]. Since I took over 1100 pictures on my last vacation down the Great River Road, this seemed like a good weekend project. For more about my vacation, see my posts [Eight States in Eight Days], and [More Like Seven States in Nine Days].
I use two Cloud-Computing based photo-sharing services, [KodakGallery.com] and [Flickr.com], which serve two completely different purposes.
- Kodak Gallery
Formerly, this was Ofoto, but was acquired by Kodak. I started using this service back in 2002, and had over 12,000 photos uploaded over the past 8 years. I was able to share all my photos with my friends and family, and they could simply order whichever prints they want and have them shipped directly to them. They have incredibly high-professional photo-based products, like calendars and coffee table books, that you can produce from your own photos.
Sadly, the fine folks at Kodak Gallery decided they did not want my business anymore, and purged my 36GB of files from their system. To be fair, they did hint that they were having financial problems with an "Archive CD" offering, which would have allowed me to get a set of CDs or DVDs holding the high-resolution graphics of all my uploaded photos. This would have cost $150 or so, and if you uploaded more photos, there was no option to get the "delta" of photos uploaded since your last archive, so it would have cost me $150 every year or so to get an updated "backup" of my files. It seemed expensive and unnecessary at the time, given that I was sure that Kodak was not going out of business anytime soon, and that I was sure they took their own backups of all the photos that people put in their charge.
The problem is that Kodak Gallery was a free service, subsidized by people ordering physical prints and other products. As such, I got lots of email from Kodak every month, offering me free shipping, special promotions, and seasonal discounts. It was so much that I had all email from them automatically routed to a different sub-folder, that I would never look at, unless I was about to make a purchase and needed to find the best coupon code or free shipping option currently offered. This also had the unintended consequence that I missed the following series of notes:
- Important: From the Gallery's General Manager (April 17)
- Second notice: Our storage policy has changed (April 24)
- Final notice: Your stored photos may be deleted (May 8)
- We don't want to delete your photos (May 22)
All the notes mentioned the new "Storage Policy", here is a quick excerpt:
"The fact is, we store billions of photos for our 75 million members. The quality storage service the Gallery provides is significant in terms of our business costs.
So that we can provide the highest level of service, we're now asking all Gallery customers to make an annual nominal purchase in exchange for photo storage. We've modified our Terms of Service policy accordingly: if your Gallery photo storage equals 2 gigabytes or less, we're asking you to spend $4.99 annually; if more than 2 gigabytes, $19.99 annually.*
One last thought: We value and appreciate your business, and we want to continue our relationship with you in a spirit of mutual support and benefit. That's always been the Kodak way."
Since they had no response from me, nor saw any purchase activity, my 36GB of files were deleted on June 17. I discovered all of this when I contacted Kodak to find out where my files were last weekend during my "Spring Cleaning". I asked if I could at least get the final set of "Archive CDs", but they told me they were purged completely.
I understand the economy is in a recession, and many free cloud-based services are losing money and going under. I can understand they were faced with tough choices, Kodak opted to switch from a free service to fee-based service.
Albert Einstein defined Insanity as "doing the same thing over and over again and expecting different results." In general, if I am trying to get a hold of someone, and email isn't working, then I try something different, try them by phone, try them by snail mail, and so on. With the deluge of emails, people sometimes declare "email bankruptcy" by deleting everything in their inbox after coming back from vacation, or implement filters to automatically route mail to separate folders. I think it is unrealistic to expect that everybody reads every piece of email that you send them.
I would have liked for Kodak to have done at least one or more of the following, given that I had been such a long time customer, and they had earned hundreds of dollars in revenues from all the purchases, over the years, not just directly from me, but from my friends and family, of photos I uploaded to their website:
- Send me a letter after not receiving any response from the first three notices. They sent me promotional materials and offers for 20 percent discounts, so they had my active snail mail address on file correctly. With 75 million users, it would have cost $33 million USD to send out snail mail letters to everyone, but for the subset of power-users who have more than 2GB of files, a snail mail letter might have gotten more $19.99 purchases they needed to stay in business.
- Called me on the phone. Yes, they also had my phone number in their database.
- Go ahead and charged my credit card on file $19.99 without a purchase, and given me a credit towards a future purchase. Something like: "You have not purchased anything in the last 12 months, so we charged your credit card, per our Terms of Service, but you can use this as a credit towards something in the next 60 days."
On the plus side, my "Spring Cleaning" project was done. You can't organize what you don't have anymore.
- Flickr from Yahoo
I started using Flickr back in 2008 to hold photos and graphics for this blog. Flickr holds various sizes of photos that I can use directly with HTML tags. Clicking on the photo in the blog will take you to Flickr's service and allow you to see the large size resolution. The "Lotus Connections" that I have on IBM DeveloperWorks only offers 24MB of photo space, so Flickr was a nice alternative.
Unfortunately, Flickr had adopted a new policy that only the most recent 200 pictures would be visible, and I had already reached 170 photos. Rather than start deleting photos from my older blog posts, I opted to upgrade to the "Flickr Pro" account, with a fee of only $24.99 per year.
Hopefully, by paying an annual fee and choosing a successful and profitable Cloud-Computing company, I won't experience another traumatic loss. However, it does remind me that it is my responsibility to keep my own copies of these photos, just in case.
Fortunately, many "photo product" providers are connected to Flickr. For example, my publisher [<a href="http://www.lulu.com/">Lulu.com</a>] can access my Flickr photos to make photo-based coffee table books. As for my last eight years of memories that were lost, I will just have to treat it as if my house burned down. Rebuild and move on.
technorati tags: Spring Cleaning, photography, Kodak, Kodak Gallery, Flickr, Yahoo, Cloud Computing, Photo Sharing
Some of my favorite debates on the blogosphere concern the future of things. On his blog The Bigger Truth, fellow blogger Steve Duplessie (ESG) gives his thoughts on [Why the Cloud will Vaporize]. This was countered with TechTarget's Joseph Faran response, [Why Cloud Computing is Here to Stay]. Chris Mellor on The Register covers [HDS's pay-per-use private cloud storage] and [Nirvanix's hybrid cloud taster] offerings. Fellow blogger Alex McDonald has a hilarious send-up, poking fun at EMC's latest in their series of commercial failures, [Atmos Online, The Jezhov Of The Cloud].
Of course, EMC isn't the first, and won't be the last, vendor to [hear the sirens] of Cloud Computing and crash their ships on rocky shores. Just because you manufacture hardware or write software does not guarantee your success as a Cloud service provider.
(FTC disclaimer: I work for IBM. IBM is a successful public cloud service provider, as well as offering products that can be used to deploy a private, hybrid or community cloud, and provides technology to other cloud service proviers.)
An amusing excerpt from Steve Duplessie's post:
"Side Note: There is no such thing as a private cloud. A private cloud is called IT. We don’t need more terms for the same stuff."
I have to agree that when vendors like EMC say "Journey to the Private Cloud", skeptics hear "How to keep your IT administrator job by sticking with a traditional IT approach". Butchers, bakers, candlestick makers and the specialty shop "arms dealers" of Cloud Computing IT equipment may not want to see their market shrink down to a dozen or so service providers, and drum up the fear that "Public Cloud" deployments will "disintermediate" the IT staff.
But does that mean the use of term "Private Cloud" should be discontinued? The US National Institute of Standards and Technology [NIST] offers their cloud model composed of five essential characteristics, three service models, and four deployment models. Here's an excerpt:
- On-demand self-service
- Broad network access
- Resource pooling
- Rapid elasticity
- Measured Service
- Cloud Software as a Service (SaaS)
- Cloud Platform as a Service (PaaS)
- Cloud Infrastructure as a Service (IaaS)
- Private cloud.
- Community cloud.
- Public cloud.
- Hybrid cloud"
Like traditional IT, a private cloud infrastructure is operated solely for an organization, so I can see how many might consider the term unnecessary. However, unlike traditional IT, a private cloud may be managed by the organization or a third party and may exist on premise or off premise.
How many traditional IT departments meet the five essential characteristics above? Instead of "on-demand self-service", many IT departments have complicated and lengthy procurement and change control procedures. A few might have "measured service" with a charge-back scheme, and a few others prefer to use a "show-back" aproach instead, showing end users or managers how much IT resources are being consumed without assigning a monetary figure or other penalty. Rapid elasticity? Giving any resource you asked for back can be just as painful because re-purposing that equipment follows the same complicated and lengthy change control procedures.
Last December, I wrote a post covering a conference session by US Department Information Services Agency (DISA) on their [Rapid Access Computing Environment].
Just like the term "intranet" refers to a private network that employs Internet standards and technologies, I feel the term "private cloud" is useful, representing an infrastructure that meets the above criteria, employing Public Cloud standards and technologies, that can distinguish itself from traditional IT in key ways that provide business value.
What I do hope "vaporizes" is all the hype, and all the misuse of the Cloud terminology out there.
technorati tags: IBM, Cloud Computing, Private Cloud, Public Cloud, ESG, DISA, RACE
My how time flies. This week marks my 24th anniversary working here at IBM. This would have escaped me completely, had I not gotten an email reminding me that it was time to get a new laptop. IBM manages these on a four-year depreciation schedule, and I received my current laptop back in June 2006, on my 20th anniversary.
When I first started at IBM, I was a developer on DFHSM for the MVS operating system, now called DFSMShsm on the z/OS operating system. We all had 3270 [dumb terminals], large cathode ray tubes affectionately known as "green screens", and all of our files were stored centrally on the mainframe. When Personal Computers (PC) were first deployed, I was assigned the job of deciding who got them when. We were getting 120 machines, in five batches of 24 systems each, spaced out over the next two years. I was assigned the job of recommending who should get a PC during the first batch, the second batch, and so on. I was concerned that everyone would want to be part of the first batch, so I put out a survey, asking questions on how familiar they were with personal computers, whether they owned one at home, were familiar with DOS or OS/2, and so on.
It was actually my last question that helped make the decision process easy:
How soon do you want a Personal Computer to replace your existing 3270 terminal?
- 1-60 days
- 61-120 days
- 121-180 days
- As late as possible
I had five options, and roughly 24 respondents checked each one, making my job extremely easy. Ironically, once the early adopters of the first batch discovered that these PC could be used for more than just 3270 terminal emulation, many of the others wanted theirs sooner.
Back then, IBM employees resented any form of change. Many took their new PC, configured it to be a full-screen 3270 emulation screen, and continued to work much as they had before. My mentor, Jerry Pence, would print out his mails, and file the printed emails into hanging file folders in his desk credenza. He did not trust saving them on the mainframe, so he was certainly not going to trust storing them on his new PC. One employee used his PC as a door stop, claiming he will continue to use his 3270 terminal until they take it away from him.
Moving forward to 2006, I was one of the first in my building to get a ThinkPad T60. It was so new that many of the accessories were not yet available. It had Windows XP on a single-core 32-bit processor, 1GB RAM, and a huge 80GB disk drive. The built-in 1GbE Ethernet went unused for a while, as we had 16 Mbps Token Ring network.
I was the marketing strategist for IBM System Storage back then, and needed all this excess power and capacity to handle all my graphic-intense applications, like GIMP and Second Life.
Over the past four years, I made a few slight improvements. I partitioned the hard drive to dual-boot between Windows and Linux, and created a separate partition for my data that could be accessed from either OS. I increased the memory to 2GB and replaced the disk with a drive holding 120GB capacity.
A few years ago, IBM surprised us by deciding to support Windows, Linux and Mac OS computers. But actually it made a lot of sense. IBM's world-renown global services manages the help-desk support of over 500 other companies in addition to the 400,000 employees within IBM, so they already had to know how to handle these other operating systems. Now we can choose whichever we feel makes us more productive. Happy employees are more productive, of course. IBM's vision is that almost everything you need to do would be supported on all three OS platforms:
- Lotus Notes
Access your email, calendar, to-do list and corporate databases via Lotus Notes on either Windows, Linux or Mac OS. Corporate databases store our confidential data centrally, so we don't have to have them on our local systems. We can make local replicas of specific databases for offline access, and these are encrypted on our local hard drive for added protection. Emails can link directly to specific entries in a database, so we don't have huge attachments slowing down email traffic. IBM also offers LotusLive, a public cloud offering for companies to get out of managing their own email Lotus Domino repositories.
- Lotus Symphony
Create presentations, documents and spreadsheets on either Windows, Linux or Mac OS. Lotus Symphony is based on open source OpenOffice and is compatible with Microsoft Office. This allows us to open and update directly in Microsoft's PPT, DOC and XLS formats.
- Firefox Browser
Many of the corporate applications have now been converted to be browser-accessible. The Firefox browser is available on Windows, Linux and Mac OS. This is a huge step forward, in my opinion, as we often had to download applications just to do the simplest things like submit our time-sheet or travel expense reimbursement. I manage my blog, Facebook and Twitter all from online web-based applications.
The irony here is that the world is switching back to thin clients, with data stored centrally. The popularity of Web 2.0 helped this along. People are using Google Docs or Microsoft OfficeOnline to eliminate having to store anything locally on their machines. This vision positions IBM employees well for emerging cloud-based offerings.
Sadly, we are not quite completely off Windows. Some of our Lotus Notes databases use Windows-only APIs to access our Siebel databases. I have encountered PowerPoint presentations and Excel spreadsheets that just don't render correctly in Lotus Symphony. And finally, some of our web-based applications work only in Internet Explorer! We use the outdated IE6 corporate-wide, which is enough reason to switch over to Firefox, Chrome or Opera browsers. I have to put special tags on my blog posts to suppress YouTube and other embedded objects that aren't supported on IE6.
So, this leaves me with two options: Get a Mac and run Windows on the side as a guest operating system, or get a ThinkPad to run Windows or Windows/Linux. I've opted for the latter, and put in my order for a ThinkPad 410 with a dual-core 64-bit i5 Intel processor, VT-capable to provide hardware-assistance for virtualization, 4GB of RAM, and a huge 320GB drive. It will come installed with Windows XP as one big C: drive, so it will be up to me to re-partition it into a Windows/Linux dual-boot and/or Windows and Linux running as guest OS machine.
(Full disclosure to make the FTC happy: This is not an endorsement for Microsoft or against Apple products. I have an Apple Mac Mini at home, as well as Windows and Linux machines. IBM and Apple have a business relationship, and IBM manufactures technology inside some of Apple's products. I own shares of Apple stock, I have friends and family that work for Microsoft that occasionally send me Microsoft-logo items, and I work for IBM.)
I have until the end of June to receive my new laptop, re-partition, re-install all my programs, reconfigure all my settings, and transfer over my data so that I can send my old ThinkPad T60 back. IBM will probably refurbish it and send it off to a deserving child in Africa.
If you have an old PC or laptop, please consider donating it to a child, school or charity in your area. To help out a deserving child in Africa or elsewhere, consider contributing to the [One Laptop Per Child] organization.
technorati tags: , Anniversary, DFHSM, MVS, DFSMShsm, z/OS, dumb terminals, cathode ray tube, personal computer, DOS, OS/2, ThinkPad, cloud computing, Web20, Windows, Linux, MacOS, Apple, Microsoft, OLPC
While clients and IBM executives were in meetings today, in and around the Scottsdale Fairmont resort here in Scottsdale, Arizona, I helped to set up the "Solutions Showcase". There were three stations:
- Smarter Systems
David Ayd and I manned this one, covering storage and server systems. From left to right: a fully-populated 15-module XIV storage system, my laptop running the XIV GUI; two-socket 16-core POWER p770 server, a solid-state drive, PS702 POWER blade, my book Inside System Storage: Volume I, HX5 x86 blade, and four-socket 16-core x3850 M3 server with MAX5 memory extension; David's laptop with various POWER and System x presentations, and our Kaon V-Osk interactive plasma screen display.
- Smarter Clouds
Eric Kern manned the Smarter Clouds station. He had live guest images on the IBM Developer and Test cloud, which one the "Best of Interop" award up in Las Vegas this week. I covered IBM's cloud offering in my post [Three Things To Do on the IBM Cloud].
- Smarter Data Centers
Ken Schneebeli manned the "Smarter Data Centers" station. He directed people out to the parking lot to see Brian Canney and the Portable Modular Data Center (PMDC). The one here is 8.5 feet by 8.5 feet by 40 feet in size and can be configured and deployed in 12-14 weeks to any location. We can fit any mix of IBM and non-IBM equipment, provided it meets physical dimensions. Want a DS8700 disk system? The PMDC can hold up to 3-frame configurations of the DS8700. Want an eclectic mix of Sun, HP and Dell servers with HDS and EMC disk in your PMDC? IBM can do that too.
After we finished setup, we joined the clients at the "Welcome Reception" on the Lagoon Lawn. The weather was quite pleasant.
Special thanks to Jasdeep Purdhani, Lisa Gates, and Kelly Olson for their help organizing this event.
technorati tags: IBM, XIV, POWER, p770, ps702, hx5, ex5, x3850, KAON, V-osk, Interop, Cloud Computing, PMDC,
This week, Tuesday, Wednesday and Thursday, I am at the IBM Dynamic Infrastructure Executive Summit at the beautiful Fairmont Resort in Scottsdale, Arizona. This is a mix of indoor and outdoor meetings, one-on-ones with IBM executives, and main-tent sessions.
The Solutions Showcase will cover the following:
- Smarter Systems
As the bar for performance gets higher and the need to manage, store and analyze massive amounts of information escalates, systems must scale to meet the needs of the business. The latest server and storage technology innovations including: POWER7, eX5, XIV, ProtecTIER, SONAS, and System z Solution Editions.
- Smarter Data Centers
Today’s data centers are under extreme power and cooling pressures and space constraints. How can you get more out of your existing facility, while planning for future requirements? IBM energy efficiency consultants will tell you how you can reduce both CAPEX and OPEX costs and plan for future growth with consolidation and virtualization, energy efficient (energy star) equipment and modular data center solutions. Be sure to check out the IBM Portable Modular Data Center (PMDC) that fits in a standard shipping crate!
- Smarter Clouds
IBM’s Cloud Computing solutions provide you with flexible, dynamic, secure and cost-efficient delivery choices from pay-per-use (by the hour, week or year) at IBM cloud centers around the world, conditioning your infrastructure to build your own private cloud or out-of-the box cloud solutions that are quick and easy to deploy. Which workloads are the best fit for cloud computing? How do you decide which cloud computing is right for your organization? Cloud experts will talk about the options, give you recommendations based on your business objectives and help you get started.
Hope to see you there!
technorati tags: IBM, Dynamic Infrastructure, Executive Summit, POWER7, eX5, Fairmot, XIV, ProtecTIER, SONAS, PMDC, Cloud Computing
It seems everyone is talking about stacks, appliances and clouds.
On StorageBod, fellow blogger Martin Glassborow has a post titled [Pancakes!] He feels that everyone from Hitachi to Oracle is turning into the IT equivalent of the International House of Pancakes [IHOP] offering integrated stacks of software, servers and storage.
Cisco introduced its "Unified Computing System" about a year ago, [reinventing the datacenter with an all-Ethernet approach]. Cisco does not offer its own hypervisor software nor storage, so there are two choices. First, Cisco has entered a joint venture, called Acadia, with VMware and EMC, to form the Virtual Computing Environment (VCE) coalition. The resulting stack was named Vblock, which one blogger had hyphenated as Vb-lock to raise awareness to the proprietary vendor lock-in nature of this stack. Second, Cisco, VMware and NetApp had a similar set of [Barney press releases] to announce a viable storage alternative to those not married to EMC.
On StorageMojo, fellow blogger Robin Harris presents [A deep dive into Cisco’s UCS]. Here is an excerpt:
"Only when it makes sense. Oracle/Sun has the better argument: when you know exactly what you want from your database, we’ll sell you an integrated appliance that will do exactly that. And it’s fine if you roll your own.
But those are industry-wide issues. There are UCS/VCE specific issue as well:
- Cost. All the integration work among 3 different companies costs money. They aren’t replacing existing costs – they are adding costs. Without, in theory, charging more.
- Lock-in. UCS/Vblock is, effectively, a mainframe with a network backplane.
- Barriers to entry. Are there any? Cisco flagged hypervisor bypass and large memory support as unique value-add – and neither seems any more than a medium-term advantage.
- BOT? Build, Operate, Transfer. In theory Vblocks are easier and faster to install and manage. But customers are asking that Acadia BOT their new Vblocks. The customer benefit over current integrator practice? Lower BOT costs? Or?
- Price. The 3 most expensive IT vendors banding together?
- Longevity. Industry “partnerships” don’t have a good record of long-term success. Each of these companies has its own competitive stresses and financial imperatives, and while the stars may be aligned today, where will they be in 3 years? Unless Cisco is piloting an eventual takeover."
Similar questions and concerns were raised by others, including Greg Ferro's [Questions I Have About Cisco] and Gestalt IT's [One Year Later: Questioning Cisco UCS].
Fellow blogger Bob Sutor (IBM) has an excellent post titled
[Appliances and Linux
]. Here is an excerpt:
"In your kitchen you have special appliances that, presumably, do individual things well. Your refrigerator keeps things cold, your oven makes them hot, and your blender purees and liquifies them. There is room in a kitchen for each of these. They work individually but when you are making a meal they each have a role to play in creating the whole.
You could go out and buy the metal, glass, wires, electrical gadgets, and so on that you would need to make each appliance but it is is faster, cheaper, and undoubtably safer to buy them already manufactured. For each device you have a choice of providers and you can pay more for additional features and quality.
In the IT world it is far more common to buy the bits and pieces that make up a final solution. That is, you might separately order the hardware components, the operating system, and the applications, and then have someone put them all together for you. If you have an existing configuration you might add more blades or more storage devices.
You don’t have to do this, however, in every situation. Just from a hardware perspective, you can buy a ready-made machine just waiting for the on switch to be flicked and the software installed. Conversely, you might get a pre-made software image with operating system and applications in place, ready to be provisioned to your choice of hardware. We can get even fancier in that the software image might be deployable onto a virtual machine and so be a ready made solution runnable on a cloud.
Thus in the IT world we can talk about hardware-only appliances, software-only appliances (often called virtual software appliances), and complete hardware and software combinations. The last is most comparable to that refrigerator or oven in your kitchen."
If your company was a restaurant, how many employees would you have on hand to produce your own electricity from gas generators, pump your own water from a well, and assemble your own toasters and blenders from wires and motors? I think this is why companies are re-thinking the way they do their own IT.
Rather than business-as-usual, perhaps a mix of pre-configured appliances, consisting of software, server and storage stacked to meet a specific workload, connected to public cloud utility companies, might be the better approach. By 2013, some analysts feel that as many as 20 percent of companies might not even have a traditional IT datacenter anymore.
Fellow blogger David Salgado (Microsoft) rips into the IT industry for [marketing these "stacks" of components as "private clouds"]. Fellow blogger Mary-Jo Foley (Microsoft) asks ['Private cloud' = just another buzzword for on-premise datacenter?"] adds more attention to the confusion over the terms private and public cloud. Here's an excerpt that shows Microsoft's thinking in this area:
- "The private cloud:
- “By employing techniques like virtualization, automated management, and utility-billing models, IT managers can evolve the internal datacenter into a ‘private cloud’ that offers many of the performance, scalability, and cost-saving benefits associated with public clouds. Microsoft provides the foundation for private clouds with infrastructure solutions to match a range of customer sizes, needs and geographies.
- The public cloud:
- “Cloud computing is expanding the traditional web-hosting model to a point where enterprises are able to off-load commodity applications to third-party service providers (hosters) and, in the near future, the Microsoft Azure Services Platform. Using Microsoft infrastructure software and Web-based applications, the public cloud allows companies to move applications between private and public clouds.”
Finally, I saw this from fellow blogger, Barry Burke(EMC), aka the Storage Anarchist, titled [a walk through the clouds] which is really a two-part post.
The first part describes a possible future for EMC customers written by EMC employee David Meiri, envisioning a wonderful world with "No more Metas, Hypers, BIN Files...."
The vision is a pleasant one, and not far from reality. While EMC prefers to use the term "private cloud" to refer to both on-premises and off-premises-but-only-your-employees-can-VPN-to-it-and-your-IT-staff-still-manages-it flavors, the overall vision is available today from a variety of Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) providers.
A good analogy for "private cloud" might be a corporate "intranet" that is accessible only within the company's firewall. This allowed internal websites where information to be disseminated to employees could be posted, using standard HTML and standard web browsers that are already deployed on most PCs and workstations. Web pages running on an intranet can easily be moved to an external-facing website without too much rework or trouble.
The second part has Barry claiming that EMC has made progress towards a "Virtual Storage Server" that might be announced at next month's EMC World conference.
When people hear "Storage Virtualization" most immediately think of the two market leaders, IBM SAN Volume Controller and Hitachi Data Systems (HDS) Universal Storage Platform (USP) products. Those with a tape bent might throw in IBM's TS7000 virtual tape libraries or Oracle/Sun's Virtual Storage Manager (VSM). And those focused on software-only solutions might recall Symantec's Veritas Volume Manager (VxVM), DataCore's SANsymphony, or FalconStor's IPStor products.
But what about EMC's failed attempt at storage virtualization, the Invista? After five years of failing to deliver value, EMC has so far only publicised ONE customer reference account, and I estimate that perhaps only a few dozen actual customers are still running on this platform. Compare that to IBM selling tens of thousands of SAN Volume Controllers, and HDS selling thousands of their various USP-V and USP-VM products, and you quickly realize that EMC has a lot of catching up to do. EMC's first delivered Invista about 18 months after IBM SAN Volume Controller, similar to their introduction of Atmos being 18 months after our Scale-Out File Services (SoFS) and their latest CLARiiON-based V-Max coming out 18 months after IBM's XIV storage system.
So what will EMC's Invista follow-on "Virtual Storage Server" product look like? No idea. It might be another five years before you actually hear about a customer using it. But why wait for EMC to get their act together?
IBM offers solutions TODAY that can make life as easy as envisioned here. IBM offers integrated systems sold as ready-to-use appliances, customized "stacks" that can be built to handle particular workloads, residing on-premises or hosted at an IBM facility, and public cloud "as-a-service" offerings on the IBM Cloud.
technorati tags: StorageBod, Martin Glassborow, IHOP, Hitachi, Oracle, Cisco, UCS, Ethernet, VMware, VCE, NetApp, Barney, StorageMojo, Robin Harris, IBM, Bob Sutor, Linux, Appliances, Stacks, Private Cloud, Public Cloud, Cloud Computing, IaaS, PaaS, SaaS, Barry Burke, EMC, Invista
They say "Great Minds think alike" and that imitation is "the sincerest form of flattery." Both of these quotes came to mind when I read fellow blogger Chuck Hollis' (EMC) excellent April 7th blog post [The 10 Big Ideas That Are Shaping IT Infrastructure Today]. Not surprisingly, some of his thoughts are similar to those I had presented two weeks ago in my March 22nd post [Cloud Computing for Accountants]. Here are two charts that caught my eye:
- Telephone Operators
On page 13 of my deck, I had an old black and white photo of telephone operators, as part of a section on the history of selecting "cloud" as the iconic graphic to represent all networks. Chuck has this same graphic on his chart titled "#1 The Industrialization of IT Infrastructure".
Looks like Chuck and I use the same "stock photo" search facility!
- Arms Dealers
On page 45 on my deck, I had a list of major "arms dealers" that deliver the hardware and software components needed to build Cloud Computing. Chuck has a similar chart, titled "#2 The Consolidation of the IT Industry", but with some interesting differences.
Let's look at some of the key differences:
- The left-to-right order is slightly different. I chose a 1-2-4-2-1 symmetrical pattern purely on aesthetic reasons. My presentation was to a bunch of accountants, and so I was trying not to make it sound like an "Infomercial" for IBM products and offerings. My sequence is roughly chronological, in that Oracle announced its intention to acquire Sun, then Cisco, VMware and EMC announced their VCE coalition, followed closely by Cisco, VMware and NetApp announcing they work together well also, followed by [HP extended alliance with Microsoft] on Jan 13, 2010. As the IT marketplace is maturing, more and more customers are looking for an IBM-like one-stop shopping experience, and certainly various "mini-mall" alliances have formed to try to compete in this space.
- I had HP and Microsoft in the same column, referring only to the above-mentioned January announcement. HP is all about private cloud hardware infrastructures, but Microsoft is all about "three screens and the public cloud", so not sure how well this alliance will work out from a Cloud Computing perspective. This was not to imply that the other stacks don't work well with Microsoft software. They all do. Perhaps to avoid that controversy, Chuck chose to highlight HP's acquisition of EDS services instead.
- I used the vendor logos in their actual colors. Notice that the colors black, blue and red occur most often. These happen to be the three most popular ballpoint pen ink colors found on the very same paper documents these computer companies are trying to eliminate. Paper-less office, anyone? Chuck chose instead to colorize each stack with his own color scheme. While blue for IBM and orange for Sun Microsystems make some sense, it is not clear if he chose green for Cisco/VMware/EMC for any particular reason. Perhaps he was trying to subtly imply that the VCE stack is more energy efficient? Or maybe the green refers to money to indicate that the VCE stack is the most expensive? Either way, I would pit IBM's server/storage/software stack up against anything of comparable price from these other stacks in any energy efficiency bake-off.
- What about the Cisco/VMware/NetApp combination? All three got together to assure customers this was a viable combination. IBM is the number one reseller of VMware, and VMware runs great with IBM's N series NAS storage, so I do not dispute Cisco's motivation here. It makes sense for Cisco to two-time EMC in this manner. Why should Cisco limit itself to a single storage supplier? Et tu VMware? Having VMware chose NetApp over its parent company EMC was a bit of a shock. No surprise that Chuck left NetApp out of his chart.
- No love for Dell? I give Dell credit for their work with Virtual Desktop Images (VDI), and for embracing Ubuntu Linux for their servers. Dell's acquisitions of EqualLogic iSCSI-based disk systems and Perot Systems for services are also worth noting. Dell used to resell some of EMC's gear, but perhaps that relationship continues to fade away, as I [predicted back in 2007]. Chuck's decision to leave Dell off his chart speaks volumes to where this relationship stands, and where it is going.
Perhaps we are all in just one big ["echo chamber"], as we are all coming up with similar observations, talking to similar customers, and reviewing similar market analyst reports. I am glad, at least this time, that Chuck and I for the most part agree where the marketplace is going. We live in interesting times!
technorati tags: , Chuck Hollis, EMC, IBM, HP, Microsoft, telephone operators, IT infrastructure, cloud computing, Cisco, VMware, , , Oracle, Sun, NetApp, EqualLogic, iSCSI, NAS, Dell, VDI, Ubuntu, Linux
The marketshare data for external disk systems has been released by IDC for 4Q09. Overall, the market dropped 0.7 percent, comparing 4Q09 versus 4Q08. While EMC was quick to remind everyone that they were able to [maintain their #1 position] in the storage subset of "external disk systems", with the same 23.7 percent marketshare they had back in 4Q08 and revenues that were essentially flat, the real story concerns the shifts in the marketplace for the other major players. IBM grew revenue 9 percent, putting it nearly 5 points of marketshare ahead of HP. HP revenues dropped 7 percent, moving it further behind. Not mentioned in the [IBM Press Release] were NetApp and Dell, neck and neck for fourth place, with NetApp gaining 16.8 percent in revenues, while Dell dropped 13.5 percent. Both NetApp and Dell now have about 8 percent marketshare each. These top five storage vendors represent nearly 70 percent of the marketshare.
Given that HP is IBM's number one competitor, not just in storage but all things IT, this was a major win. Bob Evans from InformationWeek interviews my fifth-line manager, IBM executive Rod Adkins [IBM Claims Hardware Supremacy] where he shares his views and opinions about HP, Oracle-Sun, Cisco and Dell.
I'll add my two cents on what's going on:
- Shift in Servers causes Shift in Storage
Hundreds of customers are moving away from HP and Sun over to IBM servers, and with it, are chosing IBM's storage offerings as well. IBM's rock-solid strategy (which I outlined in my post [Foundations and Flavorings]) has helped explain the different products and how they are positioned. HP's use of Itanium processors, and Sun's aging SPARC line, are both reasons enough to switch to IBM's lastest POWER7 processors, running AIX, IBM i (formerly i5/OS) and Linux operating systems.
- Thunder in the Clouds
Some analysts predict that by 2013, one out of five companies won't even have their own IT assets. IBM supports all flavors of private, public and hybrid cloud computing models. IBM has its own strong set of offerings, is also the number one reseller of VMware, and has cloud partnerships with both Google and Amazon. HP and Microsoft have recently formed an alliance, but they have different takes on cloud computing. HP wants to be the "infrastructure" company, but Microsoft wants to focus on its ["three screens and a public cloud"] strategy. Microsoft has decided not to make its Azure Cloud operating system available for private cloud deployments. By contrast, IBM can start you with a private cloud, then help you transition to a hybrid cloud, and finally to a public cloud.
In the latest eX5 announcement, IBM's x86-based servers can run 78 percent more virtual machines per VMware license dollar. This will give IBM an advantage as HP shifts from Itanium to an all x86-based server line.
- Network Attached Storage
There seems to be a shift away from FC and iSCSI towards NAS and FCoE storage networking protocols. This bodes bad for HP's acquisition of LeftHand, and Dell's acquisition of EqualLogic. IBM's SONAS for large deployments, and N series for smaller deployments, will compete nicely against HP's StorageWorks X9000 system.
- Storage on Paper no longer Eco-friendly
HP beats IBM when you include consumer products like printers, which some might consider "Storage on Paper". At IBM, we often joke that 96 percent of HP's profits come from over-priced ink cartridges. With the latest focus on the environment, people are printing less. I have been printing less myself, setting my default printer to generate a PDF file instead. There are several tools available for this, including [CutePDF] and [BullZip]. As IBM employees switch from Microsoft Office to IBM's [Lotus Symphony], it has built-in "export-to-PDF" capability as well. People are also going to their local OfficeMax or CartridgeWorld to get their cartridges refilled, rather than purchase new ones. That has to be hurting HP's bottom line.
- Don't Forget About Storage Management
The leading storage management suites today are IBM's Tivoli Storage Productivity Center and EMC's Control Center. HP's Storage Essentials doesn't quite beat either of these, and management software is growing in importance to more and more customers.
To learn more about IBM results 4Q09 and full-year 2009, see [Quarterly Earnings].
technorati tags: IBM, EMC, IDC, HP, NetApp, Dell, SPARC, Itanium, POWER7, cloud computing, three screens and cloud, VMware, FC, iSCSI, NAS, FCoE, Microsoft, printers, Productivity Center, LeftHand, EqualLogic, PDF, CutePDF, BullZip, 4Q09
This week I am at the Data Center Conference 2009 in Las Vegas. There are some 1700 people registered this year for this conferece, representing a variety of industries like Public sector, Services, Finance, Healthcare and Manufacturing. A survey of the attendees found:
- 55 percent are at this conference for the first time.
- 18 percent once before, like me
- 15 percent two or three times before
- 12 percent four or more times before
Plans for 2010 IT budgets were split evenly, one third planning to spend more, one third planning to spend about the same, and the final third looking to cut their IT budgets even further than in 2009. The biggest challenges were Power/Cooling/Floorspace issues, aligning IT with Business goals, and modernizing applications. The top three areas of IT spend will be for Data Center facilities, modernizing infrastructure, and storage.
There are six keynote sessions scheduled, and 66 breakout sessions for the week. A "Hot Topic" was added on "Why the marketplace prefers one-stop shopping" which plays to the strengths of IT supermarkets like IBM, encourages HP to acquire EDS and 3Com, and forces specialty shops like Cisco and EMC to form alliances.
Day 2 began with a series of keynote sessions. Normally when I see "IO" or "I/O", I immediately think of input/output, but here "I&O" refers to Infrastructure and Operations.
- Business Sensitivity Analysis leads to better I&O Solutions
The analyst gave examples from Alan Greenspan's biography to emphasize his point that what this financial meltdown has caused is a decline in trust. Nobody trusts anyone else. This is true between people, companies, and entire countries. While the GDP declined 2 percent in 2009 worldwide, it is expected to grow 2 percent in 2010, with some emerging markets expected to grow faster, such as India (7 percent) and China (10 percent). Industries like Healthcare, Utilities and Public sector are expected to lead the IT spend by 2011.
While IT spend is expected to grow only 1 to 5 percent in 2010, there is a significant shift from Capital Expenditures (CapEx) to Operational Expenses (OpEx). Five years ago, OpEx used to represent only 64 percent of IT budget in 2004, but today represents 76 percent and growing. Many companies are keeping their aging IT hardware longer in service, beyond traditional depreciation schedules. The analyst estimated over 1 million servers were kept longer than planned in 2009, and another 2 million will be kept longer in 2010.
An example of hardware kept too long was the November 17 delay of 2000 some flights in the United States, caused by a failed router card in Utah that was part of the air traffic control system. Modernizing this system is estimated to cost $40 billion US dollars.
Top 10 priorities for the CIO were Virtualization, Cloud Computing, Business Intelligence (BI), Networking, Web 2.0, ERP applications, Security, Data Management, Mobile, and Collaboration. There is a growth in context-aware computing, connecting operational technologies with sensors and monitors to feed back into IT, with an opportunity for pattern-based strategy. Borrowing a concept from the military, "OpTempo" allows a CIO to speed up or slow down various projects as needed. By seeking out patterns, developing models to understand those patterns, and then adapting the business to fit those patterns, a strategy can be developed to address new opportunities.
- Infrastructure and Operations: Charting the course for the coming decade
This analyst felt that strategies should not just be focused looking forward, but also look left and right, what IBM calls "adjacent spaces". He covered a variety of hot topics:
- 65 percent of energy running x86 servers is doing nothing. The average x86 running only 7 to 12 percent CPU utilization.
- Virtualization of servers, networks and storage are transforming IT to become on big logical system image, which plays well with Green IT initiatives. He joked that this is what IBM offered 20 years ago with Mainframe "Single System Image" sysplexes, and that we have come around full circle.
- One area of virtualization are desktop images (VDI). This goes back to the benefits of green-screen 3270 terminals of the mainframe era, eliminating the headaches of managing thousands of PCs, and instead having thin clients rely heavily on centralized services.
- The deluge in data continues, as more convenient access drives demand for more data. The anlyst estimates storage capacity will increase 650 percent over the next five years, with over 80 percent of this unstructured data. Automated storage tiering, ala Hierarchical Storage Manager (HSM) from the mainframe era, is once again popular, along with new technologies like thin provisioning and data deduplication.
- IT is also being asked to do complex resource tracking, such as power consumption. In the past IT and Facilities were separate budgets, but that is beginning to change.
- The fastest growing social nework was Twitter, with 1382 percent growth in 2009, of which 69 percent of new users that joined this year were 39 to 51 years old. By comparison, Facebook only grew by 249 percent. Social media is a big factor both inside and outside a company, and management should be aware of what Tweets, Blogs, and others in the collective are saying about you and your company.
- The average 18 to 25 year old sends out 4000 text messages per month. In 24 hours, more text messages are sent out than people on the planet (6.7 billion). Unified Communications is also getting attention. This is the idea that all forms of communication, from email to texts to voice over IP (VoIP), can be managed centrally.
- Smart phones and other mobile devices are changing the way people view laptops. Many business tasks can be handled by these smaller devices.
- It costs more in energy to run an x86 server for three years than it costs to buy it. The idea of blade servers and componentization can help address that.
- Mashups and Portals are an unrecognized opportunity. An example of a Mashup is mapping a list of real estate listings to Google Maps so that you can see all the listings arranged geographically.
- Lastly, Cloud Computing will change the way people deliver IT services. Amusingly, the conference was playing "Both Sides Now" by Joni Mitchell, which has the [lyrics about clouds]
Unlike other conferences that clump all the keynotes at the beginning, this one spreads the "Keynote" sessions out across several days, so I will cover the rest over separate posts.
technorati tags: lsc28, operations, gdc09, infrastructure, cloud+computing, twitter, facebook