Continuing my coverage of the [IBM Storage Innovation Executive Summit], this is my second in a series of blog posts on this event.
- Optimizing Storage Infrastructure for Growth and Innovation
This session started off with my former boss, Brian Truskowski, IBM General Manager of System Storage and Networking.
We've come a long way in storage. In 1973, the "Winchester Drive" was named after the famous Winchester 3030 rifle. The disk drive was planning to have two 30MB platters, hence the name. When it finally launched, it would have two 35MB platters, for a total raw capacity of 70MB.
Today, IBM announced the verison 6.2 of SAN Volume Controller with support for 10GbE iSCSI. Since 2003, IBM has sold over 30,000 SAN Volume Controllers. An SVC cluster can now manage up to 32PB of disk storage.
IBM also announced new 4TB tape drive (TS1140), LTFS Library Edition, the TS3500 Library Connector, improved TS7600 and TS7700 virtual tape libraries, enhanced Information Archive for email, files and eDiscovery, new Storwize V7000 hardware, new Storwize Rapid Application bundles, new firmware for SONAS and DS8000 disk systems, and Real-Time Compression support for EMC disk systems. I plan to cover each of these in follow-on posts, but if you can't wait, here are [links to all the announcements].
- Customer Testimonial - CenterPoint Energy
"CenterPoint is transforming its business from being an energy distribution company that uses technology, to a technology company that distributes energy."
-- Dr. Steve Pratt, CTO of CenterPoint Energy
The next speaker was Dr. Steve Pratt is CTO of [CenterPoint Energy]. CenterPoint is 110 years old (older than IBM!) energy company that is involved in electricity, gasoline distribution, and natural gas pipeline. CenterPoint serves Houston, Texas (the fourth largest city in the USA) and surrounding area.
CenterPoint are transforming to a Smart Grid involving smart meters, and this requires the best IT infrastructure you can buy, including IBM DS8000, XIV and SAN Volume Controller disk systems, IBM Smart Analytics System, Stream Analytics, IBM Virtual Tape Library, IBM Tivoli Storage Manager, and IBM Tivoli Storage Productivity Center.
Dr. Pratt has seen the transition of information over the years:
- Data Structure, deciding how to code data to record it in a structured manner
- Information Reporting, reporting to upper management what happened
- Intelligence Aggregation, finding patterns and insight from the data
- Predictive Analytics, monitoring real-time data to take pro-active steps
- Autonomics, where automation and predictive analysis allows the system to manage itself
What does the transition to a Smart Grid mean for their storage environment? They will go from 80,000 meter reads, to 230,400,000 reads per day. Ingestion of this will go from MB/day to GB/sec. Reporting will transition to real-time analytics.
Dr. Pratt prefers to avoid trade-offs. Don't lose something to get something else. He also feels that language of the IT department can help. For example, he uses "Factor" like 25x rather than percent reduction (96 percent reduced). He feels this communicates the actual results more effectively.
Today's smarter consumers are driving the need for smarter technologies. Individual consumers and small businesses can make use of intelligent meters to help reduce their energy costs. Everything from smart cars to smart grids will need real-time analytics to deal with the millions of events that occur every day.
- IBM's Data Protection and Retention Story
Brian Truskowski came back to provide the latest IBM messaging for Data Protection and Retention (DP&R). The key themes were:
- Stop storing so much
- Store more with what's on the floor
- Move data to the right place
IBM announced today that the IBM Real-Time Compression Appliances now support EMC gear, such as EMC Celerra. While some of the EMC equipment have built-in compression features, these often come at a cost of performance degradation. Instead, the IBM Real-Time compression can offer improved performance as well as 3x to 5x reduction in storage capacity.
OVer 70 percent of data on disk has not be accessed in the last 90 days. IBM Easy Tier on the DS8700 and DS8800 now support FC-to-SATA automated tiering.
IBM is projecting that backup and archive storage will grow at over 50 percent per year. To help address this, IBM is launching a new "Storage Infrastructure Optimization" assessment. All attendees at today's summit are eligible for a free assessment.
Analytics are increasing the value of information, and making it more accessible to the average knowledge worker. The cost of losing data, as well as the effort spent searching for information, has skyrocketed. Users have grown to expect 100 percent uptime availability.
An analysis of IT environments found that only 55 percent was spent on revenue-producing workloads. The remaining 45 percent was spent on Data Protection and Retenion. That means that for every IT dollar spent on projects to generate revenue, you are spending another 90 cents to protect it. Imagine spending 90 percent of your house payments for homeowners' insurance, or 90 percent of your car's purchase price for car insurance.
IBM has organized its solutions into three categories:
- Hyper-Efficient Backup and Recovery
- Continuous Data Availability
- Smart Archiving
What would it mean to your business if you could shift some of the money spent on DP&R over to revenue-producing projects instead? That was the teaser question posed at the end of these morning sessions for us to discuss during lunch.
First day of the [IBM System Storage Technical University 2011] started with some keynote sessions.
- Maria Boonie
Maria Boonie is the IBM Director for IBM Worldwide Training and Technical Conferences. She indicated that there were 1500 attendees this week crossing both the System Storage and System x conferences at this hotel. There are 35 vendors that have sponsored this event, and they will be at the "Solutions Center" being held Monday through Wednesday this week.
She took this opportunity to plug IBM's latest education offerings, including Guaranteed-to-Run implementation classes, and Instructor-Led Online (ILO) technical classes.
- Brian Truskowski
Brian Truskowski is IBM General Manager for System Storage and Networking. I used to directly report to him in a previous role, and a few years ago he used to be the IBM CIO that helped with IBM's internal IT transformation.
Brian indicates that the previous approach to growth was to "Just Buy More", but this has some unintended consequences. He argued that companies need to adopt one or more of the following approaches to growth:
- Stop storing so much - reduce data footprint using storage efficiency capabilities like data deduplication and compression
- Store more with what is already on the floor - improve storage utilization with technologies like storage virtualization and thin provisioning
- Move data to the right place - implement automated tiering, such as "Flash & Stash" between Solid-state drives and spinning disk, and/or Information Lifecycle Management (ILM) between disk and tape. Studies at some clients have found over 70 percent of data has not beed touched in the last 90 days
This time of dramatic change is the result of a "perfect storm" of influences, including the rising costs and risks associated with losing data, the increased need to index and search data, the desire for "Business Analytics", and the expectation for 100 percent up-time. This is driving IBM to offer hyper-efficient backup, Continuous Data Availability, and Smart Archive solutions.
The case study of SPRINT is a good example. SPRINT is a Telecommunications provider for cell phone users. They were challenged with 35 percent utilization, 165 storage arrays from six different vendors, and an expected 100 percent increase in their IT maintenance costs. After implementing IBM SAN Volume Controller (SVC) and Tivoli Storage Productivity Center (TPC) to manager 2.9 PB of data, SPRINT increased their utilization to 82 percent, reduced down to 70 storage arrays from only three vendors, and reduced their maintenance costs by 57 percent. Today, SPRINT now manages over 5 PB of data with SVC and TPC, have reduced their power and cooling by 3.5 million KWh, representing $320,000 USD in savings.
He covered the latest XIV Gen3 announcement, including the amazing boost in performance that I covered in detail in last week's post [IBM Announcements for July 2011 - XIV Gen 3, and more].
- Roland Hagan
Roland Hagan is the IBM Vice President for the System x server platform. He talked about the "IT Conundrum" that represents a vicious cycle of "IT Sprawl", "Untrusted Data" and "Inflexible IT" that seem to feed each other. IBM is trying to change behavior, from thinking and dealing with physical boxes representing servers, storage and network gear, to a more holistic view focused on workloads, shared resource pools, independent scaling, and automated management.
IBM is leading the server marketplace, in part because of clever things IBM is doing, especially in developing the eX5 chipset that surrounds x86 commondity processors, and in part because of actions or decisions the competition have taken:
- It doesn't break IBM's heart that Oracle decided to drop software support of their database on Itanium, which focued entirley against HP. Oracle runs on IBM servers better than Oracle/Sun or HP servers today, so it does not impact us, other than IBM has had a lot of people leaving HP to switch over to IBM.
- HP has taken on a new CEO and reduced their R&D budget, causing them to be late-to-market on some of their offerings.
- Dell continues to focus on the small and medium sized customer, and have not really broken into the "Enterprise".
- Newcomer Cisco has some great technology that only seems to be adoptable in "Green Field" situations, as it does not integrate well with existing data center infrastructures.
The combination of ex5 chip-set architecture, Max5 memory expansion capabilities and Virtual Network Interface Cards (NICs), provide for a very VM-aware platform. For those who are not ready to fully adopt an integrated stack like IBM CloudBurst, IBM offers the Tivoli Service Automation software on its own, and a new [IBM BladeCenter Foundation for Cloud] as stepping stones to get there.
There are certainly more attendees here than last year, which reflects either the change in location (Orlando, Florida rather than Washington DC) as well as the economic recovery. I'm looking forward to an excellent week!
technorati tags: IBM, Storage University, Brian Truskowski, Roland Hagan, keynote sessions, SPRINT, SVC, TPC, conundrum, vicious cycle, XIV Gen3, ex5, Max5, CloudBurst, BladeCenter
This week, I am in Orlando, Florida presenting, blogging and tweeting at the IBM Edge conference. The first day began with opening main tent sessions. Deon Newman, IBM VP of Marketing, was the emcee. The four-person [Bella Electric Strings] rocked the house with some electric violins.
- Game Change on a Smarter Planet: A New Era in IT
Rod Adkins, IBM Senior VP for the Systems and Technology Group, presented IBM's Smarter Computing strategy. For those not familiar with this, a little context might help.
Back in 2008, IBM launched its corporate-wide strategy called "Smarter Planet", which focused on solving the world's biggest problems through the effective use of Information Technology. To get there, everything needs to be instrumented to monitor and gather information, interconnected with centralized processing, and analyzed through intelligent algorithms.
Over the past few years, this general approach has been made more specific to tackle problems in particular industries. Detailed approaches like Smarter Cities, Smarter Energy, Smarter Education, Smarter Retail, Smarter Water and Smarter Food, are a few examples of this.
As IBM pursued solutions in each of these areas, clients realized they needed some guidance on the underlying IT infrastructure needed to deploy these solutions. Last year, IBM launched the Smarter Computing, which I [explained in great detail in my blog post last March].
- Designed for the Data - to be fair, IBM systems have always been designed for the data. When the System/360 first came out, the bulk of data was stored in structured databases, so systems were designed for this. Today, over 80 percent of data is unstructured, not in a database, so the design and approach for systems today must reflect that new reality. For example, Big Data analytics is often used against spreadsheets, documents, social media feeds, and other unstructured sources.
- Workload-Optimized Systems - There are two ways to have a workload-optimized system. The first is to start with general purpose components and tune them, and the second is to integrate expertise into the design.
- Managed with Cloud technologies - Cloud computing has introduced new levels of standardization, automation and virtualization.
Rod wrapped up his session discussing the IBM PureSystems family of expert-integrated systems that IBM announced in April. This includes the PureFlex infrastructure system and the PureApplication platform system.
- A New Approach to Storage
Brian Truskowski, IBM General Manager for System Storage and Networking, presented IBM's new approach to storage to support Smarter Computing environments.
- Efficient by Design - Storage needs to be designed for the data, to store it efficiently, and be able to scale in the expected growth, driven by trends such as Big Data analytics.
- Self-Optimizing - Storage needs to be self-optimizing for their particular application workloads, to avoid manual performance tuning efforts. Policies to handle Qualities of Service help optimize performance and costs based on business requirements.
- Cloud Agile - Storage needs to be part of a virtualized environment, managed by Cloud technologies. This includes working seemlessly in environments with server hypervisors, storage hypervisors, virtual LANs, SANs and tape libraries.
With this new approach, clients will be able to increase competitiveness, while reducing both capital and operational expenses.
- Snowball Studios
Yoni Cohen is the founder and CEO of Snowball Studios. They started with five artists, and grew to 60 people in a few years to take on bigger projects. They produce digital animation for television shows and commercials.
Despite their small size, they have a dedicated "IT" department. In addition to developing in-house tools for the artists to produce animation, they also were tasked to find the best storage solutions. Files storing 3D video can be quite large. After exhausting research into all the storage options, they chose IBM, and complemented this with the Real-Time Compression appliance for their NAS environments.
The results were stunning. A project that took 417GB before took only 148GB. a 64 percent data footprint reduction! He found he got this 3x reduction across his environment.
- University of Rochester Medical Center (URMC)
University of Rochester is in New York state, about 60 miles east of Buffalo, and 90 miles from Toronto across Lake Ontario. Six years ago, Rick Haverty joined URMC as the Director of Infrastructure services, managing 130 of the 300 IT personnel at the Medical Center. I met Rick last year, when he presented at the [IBM Storage Innovation Executive Summit] in New York City. Last December, I co-presented with Rick on a session for SONAS at the [Data Center Conference].
URMC has DS8000, DS5000, XIV, SONAS, Storwize V7000 and is in the process of deploying Storwize V7000 Unified. He presented how he has used these for his Vendor Neutral Archive (VNA). For Rick, the IT Infrastructure has become the new "dial tone", everyone expects it to work 100 percent of the time.
For those not familiar with VNA, Rick has 36 different departments, and each was storing archives of their medical images in separate silos of storage. Using software from [Acuo Technologies], he was able to have all 36 different PACS systems store data onto a single storage repository. The side benefit is that all medical images are now readily available to the Electronic Medical Records (EMR) system.
- Main Tent for Technical Edge
After the opening session, the folks in Technical Edge moved to a different room for the main tent session. Mike Kuhn, IBM VP of Systems Lab Services, was the emcee. There were three guest speakers:
- Clod Barrera, IBM Distinguished Engineer and Chief Technical Strategist for IBM System Storage, presented on storage trends and directions, and how this will influence workload-optimized systems, Cloud computing, Easy Tier, and Active Cloud Engine.
- Jeff Jonas, IBM Fellow and Chief Scientist for IBM Entity Analytics, presented "Fantasy Analytics" which explained his work in the Business Analytics. He used "jigsaw puzzles" as an analogy to help explain for the type of work he is researching.
- Dan McMillan, Chief Comedy Officer of his own company, was formerly an engineer, but now stand-up comedian. He poked fun at the IT industry, how things have changed since he was an engineer, and his ideal "Universal Business Translator".
This was a great way to kick off the week!
technorati tags: IBM, Deon Newman, Bella Electric Strings, Rod Adkins, Smarter Planet, Smarter Computing, Brian Truskowski, Smarter Storage, Yoni Cohen, Snowball Studios, Rick Haverty, URMC, SONAS, Storwize V7000, VNA, Acuo Technologies
We have some exciting webcasts in the upcoming weeks!
- Smarter Enterprises Need Smarter Storage
In this [InformationWeek webcast], my IBM colleague Allen Marin will present a brief overview of IBM Smarter Storage for the enterprise with a focus on new high-end disk and Virtual Tape solutions.
Allen will take you through the recent enhancements [announced earlier this month], highlighting how the new capabilities can address the requirements of your mission-critical applications, as well as your evolving business analytics, and cloud initiatives.
Date: Wednesday, October 24, 2012
Time: 10:00 AM PDT / 10:00AM Arizona / 1:00 PM EDT
Duration: 60 Minutes
[Register now!] All registrants will get the independent Clipper Group Report - "When Infrastructure Really Matters - A Focus on High-End Storage" - free!
- Smarter Storage for Midsize Businesses
Businesses of all sizes are getting buried in the avalanche of data. Data is coming in at faster rates and in greater volumes. The value of data is increasing. Old processes and technologies aren't working. Midsize businesses have the same issues managing the rapid growth of data as large enterprises, but they don't have the same size budget or staff. They need advanced capabilities at an affordable price that are easy to implement.
Speakers for this webcast include Brian Truskowski, General Manager, IBM System Storage and Networking; Ed Walsh, Vice President of Market and Strategy, IBM System Storage; and Tommy Rickard, IBM Director, UK Storage Development.
Date: Tuesday, November 6, 2012
Time: 8:00 AM PST / 9:00AM Arizona / 11:00 AM EST
Duration: 60 Minutes
[Register now!] Learn how new IBM Smarter Storage solutions can help midsize businesses tame the explosion of information and their IT budgets.
I hope you can find time in your busy schedule to participate in one or both of these webcasts.
technorati tags: IBM, Smarter Computing, Smarter Storage, Allen Marin, Brian Truskowski, Ed Walsh, Tommy Rickard,