In 2008, IBM was not just successful because it had a wide diversity of servers and storage hardware products, but also a diversity of software, and a diversity of service offerings.And lastly, IBM sells to a diversity of clients in different industries, throughout a diversity of markets. While the current economic meltdown might have affected businesses focused on the US and other major markets, IBM did particularly well last year in growth markets, including the so-called BRIC countries (Brazil, Russia, India and China).
IBM's approach to invest in R&D and its nearly 400,000 employees for long-term success continues to pay off. Where "Cash is King", IBM can also afford all those acquisitions and strategic initiatives, positioning the company for a brighter future.
Where there are challenges, IBM finds opportunity.