Wrapping up my week teaching Top Gun class in Sydney, Australia, I could not resist taking a photo of the cityscape.
Sydney is a beautiful city, and the view from the 13th floor of the IBM Centre at St. Leonards in North Sydney is always worth a picture!
Vic, Scott and I all have engineering backgrounds, so it is easy for us to drop down into the technical weeds in discussing each product and solution. However, the student feedback from both Auckland and Sydney was that some of our material was just too technical.
"Shoe salesman should know how to tie a pair of shoe laces, but do not need to know [how the little aglets at the tip of each lace are made] just to sell a pair of shoes!"
Rather than presenting my standard 137-slide "Death-by-Powerpoint" deck on selling midrange solutions, I came up with this simple 5-point approach.
Are they digitizing their information? In my blog post, [IBM Watson - Helping Doctors Reduce Costs, Manage Risk and Improve Healthcare Outcomes], I mentioned that 70 percent of doctors do not use Electronic Medical Record (EMR) systems. They are still doing everything on paper! On a Dollar-per-GB basis, paper is more expensive than magnetic tape media.
Do they plan to store and process their data in house? IBM's [focus on Cloud is paying off], and IBM SmartCloud offerings might make a lot of sense for many clients.
Do they plan to centralize their IT? Some companies centralize all of their IT, and others distribute the decision-making to departments, remote office and branch office locations. For the latter, use the ROBO approach to selling.
Do they prefer one-stop shopping? In my now infamous post [Supermarkets and Specialty Shops], I mentioned research that found our clients fall into two camps. Those that favor one-stop shopping from IBM, HP, Cisco, Dell or Oracle, versus those that prefer to buy from the many IT equivalent of butchers, bakers and candlestick makers like EMC, HDS, or NetApp. For those clients that fall in the latter camp, focus on IBM's best-of-breed products.
- IT Supermarket competition? The final group are clients that prefer one-stop shopping, but have not yet made up their mind between IBM versus the [IBM wannabees]. Focus on IBM's synergy between storage, servers, software, switches and services.
Last week, we celebrated Joe's birthday in Auckland. This week, it was Vic's turn, so we went to the Garfish restaurant at Manly beach. Here we are with bacon-enhanced oysters.
The four-day class finished Thursday afternoon, and I went out with some of the students to celebrate their graduation. I started with beers at the Cabana, then wine at [the Ivy Room], and finally dinner at Uccello on the rooftop [Pool Club]. Dinner was awesome: pork sausage-stuffed olives to start, roasted chicken with polenta, and finally a capuccino to finish the meal.
I would have never found these places on my own, and the students provided me some interesting feedback about the class and how to improve it.