This week I am in IBM Research Triangle Park (RTP) near Raleigh, NC visiting clients and participating in the ITSO Cloud Social Media Residency.
This blog post is part of a five-part series:
The first day of the residency started with introductions. Our emcee and project leader is Vasfi Gucer from IBM Austin lab. There are 17 participants (referred to as "residents") from the USA and various countries including Brazil, Canada and Sweden.
Michael Fork presenting. I am sitting on the far left side
in the pink shirt. Photo taken by Tina Williams.
To set the right expectations, Tina Williams (IBM Social Media ITSO Projects Program Manager) explained what was going to happen this week.
In a typical "residency", residents are brought together for 4-6 weeks to write an [IBM Redbook] which are often how-to guides written in a very conversational tone.
This residency is different. A bunch of social media and Cloud experts have been brought together to share experiences and to build up skills to write individual blog posts about IBM Cloud offerings. I was invited as both a world-reknown blogger as well as a Cloud expert. Everyone who signed up for this commits to write at least six blog posts about Cloud sometime in the next 90 days.
(Residents who do not have their own blogs can post to the IBM [Thoughts on Cloud] group blog Publishing is part of our promotion process, and writing blogs consistently over a period of time counts!)
Jennifer Turner (IBM Worldwide Cloud Marketing Manager) explained IBM Cloud Social Media Initiative. Five years ago, IBM was one of the top 5 Cloud service providers, then a whole bunch of things happened, and we fell out of the top 5 list, and now with the recent [IBM acquisition of SoftLayer], we are in the top 5 again!
Michael Fork (IBM CloudFirst Lead Architect), presented the latest about SoftLayer. Wow! He did a great job, and am glad to have him as a contact in case I have future questions from clients at the Tucson Executive Briefing Center.
Mohsin Syed [@mohsinusyed], IBM Development Manager, presented [IBM Social Media Analytics], combining Hadoop-style analytics using IBM BigInsights, DB2 database and Cognos reporting. IBM can do [sentiment analysis] to determine positive and negative comments in various languages. This product was formerly known as Cognos Consumer Insight.
I was the last speaker of the day. As one of the top bloggers in both the IT Storage Industry, and company-wide within IBM, I was invited to provide a few tips on blogging to the newbies in the audience. Jeff Antley, the "co-owner" of my blog [Inside System Storage] who works on the IBM developerWorks team, was there on hand to help answer questions.
(IBM requires all highly-visible corporate blogs like mine to have at least two owners. Jeff is an expert at HTML, CSS and other web design and has been immensely helpful in getting my blog looking nicer.)
Everybody asks me how to be a great blogger. Luckily, I just happened upon a post from fellow blogger David Spark of Spark Media Solutions titled [Why I'm Annoyed By All "How to Create Great Content" Advice] and it was perfect timing!
Anyways, my presentation [A dozen blogging tips from an experienced blogger] is posted on the IBM Expert Network on SlideShare for everyone to look at. And yes, SlideShare runs on IBM SoftLayer!
What's the best, or worst, advice you have ever heard about blogging? Enter your comments below!
technorati tags: IBM, #cloudres, ITSO, Redbook, Vasfi Gucer, Michael Fork, Tina Williams, Jennifer Turner, Mohsin Syed, Jeff Antley, David Sparks, Spark Media Solutions, IBM Expert Network, SlideShare