IBM Edge Comes to You - Moscow Russia 2012
This week I am in Moscow, Russia for today's "Edge Comes to You" event. Although we had over 20 countries represented at the Edge2012 conference in Orlando, Florida earlier this month, IBM realizes that not everyone can travel to the United States. So, IBM has created the "Edge Comes to You" events where a condensed subset of the agenda is presented. Over the next four months, these events are planned in about two dozen other countries.
This is my first time in Russia, and the weather was very nice. With over 11 million people, Moscow is the 6th largest city in the world, and boasts having the largest community of billionaires. With this trip, I have now been to all five of the so-called BRICK countries (Brazil, Russia, India, China and Korea) in the past five years!
The venue was the [Info Space Transtvo Conference Center] not far from the Kremlin. While Barack Obama was making friends with Vladimir Putin this week at the G2012 Summit in Mexico, I was making friends with the lovely ladies at the check-in counter.
If it looks like some of the letters are backwards, that is not an illusion. The Russian language uses the [Cyrillic alphabet]. The backwards N ("И"), backwards R ("Я"), the number 3 ("З), and what looks like the big blue staple logo from Netapp ("П"), are actually all characters in this alphabet.
Having spent eight years in a fraternity during college, I found these not much different from the Greek alphabet. Once you learn how to pronounce each of the 33 characters, you can get by quite nicely in Moscow. I successfully navigated my way through Moscow's famous subway system, and ordered food on restaurant menus.
The conference coordinators were Tatiana Eltekova (left) and Natalia Grebenshchikova (right). Business is booming in Russia, and IBM just opened ten new branch offices throughout the country this month. So these two ladies in the marketing department have been quite busy lately.
I especially liked all the attention to detail. For example, the signage was crisp and clean, and the graphics all matched the Powerpoint charts of each presentation.
Moscow is close to the North pole, similar in latitude as Juneau, Alaska; Edinburgh, Scottland; Copenhagen, Denmark; and Stockholm, Sweden.
As a result, it is daylight for nearly 18 hours a day. The first part of the day, from 8:00am to 4:30pm, was "Technical Edge", a condensed version of the 4.5 day event in Orlando, Florida. I gave three of the five keynote presentations:
(Note: I do not speak Russian fluently enough to give a technical presentation, so I did then entire presentation in English, and had real-time translators convert to Russian for me. The audience wore headphones. However, I was able to sprinkly a few Russian phrases, such as "доброе утро", "Я не понимаю по-русский" and "спасибо".)
After the keynote sessions, I was interviewed by a journalist for [Storage News] magazine. The questions covered a variety of topics, from the implications of [Big Data analytics] to the future of storage devices that employ [Phase Change Memory]. I look forward to reading the article when it gets published!
The afternoon had break-out sessions in three separate rooms. Each room hosted seven topics, giving the attendees plenty to choose from for each time slot. I presented one of these break-out sessions, Big Data Cloud Storage Technology Comparison. The title was already printed in all the agendas, so we went with it, but I would have rather called it "Big Data Storage Options". In this session, I explained Hadoop, InfoSphere BigInsights, internal and external storage options.
I spent some time comparing Hadoop File System (HDFS) with IBM's own General Parallel File System (GPFS) which now offers Hadoop interfaces in a Shared-Nothing Cluster (SNC) configuration. IBM GPFS is about twice as fast as HDFS for typical workloads.
At the end of the Technical Edge event, there was a prize draw. Business cards were drawn at random, and three lucky attendees won a complete four-volume set of my book series "Inside System Storage"! Sadly, these got held up in customs, so we provided a "certificate" to redeem them for the books when they arrive to the IBM office.
The second part of the day, from 5:00pm to 8pm, was "Executive Edge", a condensed version of the 2 day event in Orlando, designed for CIOs and IT leaders. Having this event in the evening allowed busy executives to come over after they spend the day in the office. I presented IBM Storage Strategy in the Smarter Computing Era, similar to my presentation in Orlando.
Both events were well-attended. Despite fighting jet lag across 11 time zones, I managed to hang in there for the entire day. I got great feedback and comments from the attendees. I look forward to hearing how the other "Edge Comes to You" events fare in the other countries. I would like to thank Tatiana and Natalia for their excellent work organizing and running this event!
technorati tags: IBM, Moscow, Russia, Edge, ECTY, Cyrillic, Tatiana Eltekova, Natalia Grebenshchikova, Smarter Storage, Smarter Computing, Smarter Planet, Big Data, Cloud, IBM Watson, Jeopardy, Hadoop, HDFS, InfoSphere, BigInsights, GPFS, GPFS-SNC