IBM Storage Event in San Juan Puerto Rico
Watch the [video on YouTube]
This week, IBM sponsored a nice multi-client event in San Juan, Puerto Rico. I was quite impressed with the quality of this video. Our marketing department has really done a good job on this!
This event was not just multi-client, but also spanned different industry sectors. IBM recently has realigned to five different sectors, and we had clients from different sectors attending the event.
The night before, I was able to meet most of the other IBM executives who came down for the event. Unfortunately, two were delayed because of the snow storms in the Northeast part of the United States, but they were able to arrive the next day.
The venue was the El Touro restaurant, near the Hilton Caribe. The weather was just right, about 75 degrees and breezy. It was a little humid for me, but everyone else were just happy to be out of the cold. Meanwhile it is nearly 90 degrees in Tucson, Arizona where I am from.
This was billed as a "Lunch and Learn" and the food was delicious! In an effort to keep it simple, we had small dishes of fish with fruit-based cream sauce, paella with rabbit meat and rice, pork belly, Crema Catalana and a churo for dessert. This gave everyone a sample taste of everything, without having to order off a menu.
Slides are available on IBM Expert
Network on [Slideshare.net]
We basically took the same approach with the presentation. First, Marcos Obermaeir and Marcos Otero, the two leads for this event, thanked the audience and explained their new roles. Marcos Obermaeir is focused on Financial and Insurance sector, while Marcos Otero focused on Communications sector.
Next we had Debbie Niven and Roopam Master, both IBM Executives, explain their roles, and how IBM can help both clients and Business Partners in Puerto Rico.
I presented samples of much larger presentations on three topics. First, the excitement over Software Defined Storage with IBM Spectrum Storage family of products. Second, IBM Spectrum Scale as a better replacement for Hadoop File System (HDFS) for Hadoop, IBM BigInsights and Hortonworks analytics deployments. Third, IBM Cloud Object Storage, and how this can be combined with IBM Spectrum Protect to backup your data to object storage either on premises, or in the Cloud.
I could have easily spoken an hour on each topic, but instead, we shortened to about 20 minutes each, in keeping with the "Tapas" theme of the restaurant. This allowed those clients who wanted to hear more to have a reason to request a follow-up visit or call.
After the clients left, the IBM team had a reception for the IBM Business Partners. About 80 percent of IBM's storage business in Puerto Rico is done through IBM Business Partners, so they are an important link in IBM's "Go-to-Market" strategy.
The moon was nearly full, and the breeze and waves were a spectacular backdrop to the conversations I had with each person I met.
technorati tags: IBM, San Juan, Puerto Rico, El Touro, Hilton Caribe, Marcos Obermaeir, Marcos Otero, Deborah Niven, Roopam Master, IBM Expert Network, Software Defined Storage, Spectrum Storage, Spectrum Scale, Hadoop, Hortonworks, HDFS, IBM Cloud Object Storage, Spectrum Protect