Cognitive University for Watson Systems SmartSeller
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Last month, I had the pleasure to help train Watson in its latest mission, to help answer questions from sellers, this are not just for the IBM feet on the street, but also for IBM distributors and IBM Business Partners as well.
In their post [Workers Spend Too Much Time Searching for Information], Cottrill Research explains the problem all too well. Here is an excerpt:
"... [survey by SearchYourCloud] revealed 'workers took up to 8 searches to find the right document and information.' Here are a few other statistics that help tell the tale of information overload and wasted time spent searching for correct information -- either external or internal:
In the early days of the Internet, before search engines like Google or Bing, I competed in [Internet Scavenger Hunts]. A dozen or more contestants would be in a room, and would be given a list of 20 questions to find answers for. Each of us would then hunt down answers on the Internet. The person to find the most documented answers before time runs out wins. It was quite the challenge!
Over the years, I have honed my skills as a [Search Ninja]. With over 30 years of experience in IBM Storage, many sellers come to me for answers. Sometimes sellers are just too lazy to look for the answers themselves, too busy trying to meet client deadlines, or too green to know where to look.
A good portion of my 60-hour week is spent helping sellers find the answers they are looking for. Sometimes I dig into the [SSIC], product data sheets, or various IBM Redbooks.
Other times, I would confer with experts, engineers and architects in particular development teams. Often, I learn something new myself. In a few cases, I have turned some questions into ideas for blog posts!
It was no surprise when I was asked to help train Watson for the new "Systems SmartSeller" tool. This will be a tool that runs on smartphones or desktops to help answer questions that sellers might need to respond to RFP or other client queries.
The premise was simple. Treat Watson as a student at "Cognitive University" taking classes from dozens of IBM professors, in a series of semesters, or "phases".
Phase I involved building the "Corpus", the set of documents related to z Systems, POWER systems, Storage and SDI solutions; and a "Grading Tool" that would be used as the Graphical User Interface. I was not involved in phase I.
Phase II was where I came in. Hundreds of questions are categorized by product area. I worked on 500 questions for storage. For each question, Watson had up to eleven different responses, typically a paragraph from the Corpus. My job as a professor was to grade the responses to some 500 storage questions:
Most of the answers were either 1-star (not storage related) or 2-star (mentioned storage, but poor response). I would search through the existing Corpus looking for a better answer, and at best found only 3-star responses, which I would add to the list and grade as a 3-star response.
I then searched the Internet for better answers. Once I found a good match, I would type up a 4-star response, add it to the list, and point it to the appropriate resources on the Web.
Other professors, who were also looking at these questions, would then get to grade my suggested responses as well. Watson would learn based on the consensus of how appropriate and accurate each response was graded.
I don't know where the Cognitive University team got some of the questions, but they were quite representative of the ones I get every week. In some cases, the seller didn't understand the question he heard from the client, making it difficult for me to figure out what they were actually asking for.
It reminds me of that parlor game ["Telephone" or "Chinese Whispers"], in which one person whispers a message to the ear of the next person through a line of people until the last player announces the message to the entire group. I have actually played this at an IBM event in China!
Watson needs to parse the question into nouns and verbs, and use that Natural Linguistic Programming (NLP) to then search the Corpus for appropriate answer. I determined three challenges for Watson in this case:
I managed to grade the responses in the two weeks we were given. Part of my frustration was the grading tool itself was a bit buggy, and I spent some time trying to track down some of its flaws.
The next phase is in late January and February. This will give the Cognitive University team a chance to update the Corpus, improve the grading interface, and find more professors and different set of questions. I volunteered the most recent four years' worth of my blog posts to be added to the Corpus.
Maybe this tool will help me turn my 60-hour week back to the 40-hour week it should be!
technorati tags: IBM, Watson, Cottrill Research, SearchYourCloud, McKinsey, IDC, Google, Bing, Search Ninja, Internet Scavenger Hunts, SSIC, Telephone Game, Chinese Whispers, NLP, RFP, Storwize, RtC, Zoltar, Cognitive University