"Do you know what I do?" Mr. Mondavi recalls Mr. Gallo asked him when they first met.
"Yes, you run the largest winery in the country," recalls Mr. Mondavi, then in his mid-20s.
"No," Ernest corrected him. "I go out and visit customers in stores."
Robert Smith (aka Radio Voom) reports on National Public Radio that Second Life is now being used for campaigning for political candidates. It used to be that political candidates took trains and buses across the country, meeting people, discussing their issues, and getting a feel for what is going on in the hearts and minds of their potential voters. With the development of TV and Radio, candidates traveled less, hoping to get their word out to people who would listen to them. Using Second Life and other social networking tools brings candidates back to having conversations with the people they hope to represent.
Of course, many of these candidates are old, and are learning internet social networking skills for the first time. John McCain, my senator from Arizona, is running for President at 70 years old! It's true that old dogs CAN learn new tricks.
IBM is investing heavily into Second Life, as are many other forward-thinking companies, to explore the age-old human need for connectedness, community and dialog. I've asked my team to all get their avatars up and running in Second Life. Granted there is a bit of a learning curve, but everybody handles change in different ways, some better than others.
John Windsor on YouBlog,Marina Krakovsky inStanford Magazine,and Guy Kawasaki, all discuss the "Effort Effect" and Carol Dweck's latest book "Mindset: The New Psychology of Success". I haven't read the book yet myself, but the reviews are interesting. The IT industry is evolving fast, and embracing new technologies, new concepts, and new ideas is necessary for success.
Seth Godin takes this one step further, arguing there are two kinds of people in this world: Thrill Seekers and Fear Avoiders. Forbes just published its latest list of billionaires. The front quote on Forbes' website says it all...
"Knowledge is the antidote to fear."
-Ralph Waldo Emerson
Why are most of these guys (and girls) with over a billion US dollars in net worth still working? Perhaps because they embrace new ideas, and are on the thrill seeking side of humanity. I guess I am too. I'll be thrill-seeking in Chicago this weekend, celebrating St. Patrick's day.
technorati tags: Robert Von Oech, CreativeThink, Ernest Gallo, Mondavi, Robert Smith, National Public Radio, NPR, John+McCain, Arizona, IBM, Secondlife, John Windsor, YouBlog, Mirina Krakovsky, Standford, Guy Kawasaki, Effort Effect, mindset, success, Seth Godin, thrill seekers, fear avoiders, Forbes, billionaires, working, Chicago, Wicked, St Patricks Day