Wrapping up my coverage of the ITSO Cloud Social Media Residency, the final day was focused writing your first blog post.
This blog post is part of a five-part series:
Each resident presented at least six proposals for blog post ideas. A proposal included a title and short description of what it would entail. Titles had to be less than 70 characters, and the short descriptions were typically just a few sentences.
These were presented to the entire team, and we picked them apart, suggested better wording for the titles, or different ways to approach the topic.
IBM Social Media Guidelines
The residents were reminded to abide by the [IBM Social Media Guidelines] which are made publicly available for all to see.
I also subscribe to the notion of the [Blog with Integrity] oath, which is as follows:
"I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.
Words to live by.
The residents spent most of the day working on our blogs from the proposals that were approved. The target was around 400 to 600 words in length, with one or two stock photos.
IBM is the #1 vendor for Social Business tools, so it makes sense for us to use our own stuff to facilitate the submission process. The residents submit their blog posts to IBM Connections as an activity in the Cloud Social Media Residency community. All of the resources we used, and all the presentations we saw, are all here in the community.
As an incentive, prizes were given out to those who submitted the most posts by end of the day.
One was the book, signed by fellow author Ed Brill, titled [Opting In: Lessons in Social Business from a Fortune 500 Product Manager].
I brought in a few copies from my book series [Inside System Storage: Volume I, Volume II, Volume III, Volume IV and Volume V.]. I signed them personally to each winner.
We were given certificates for completing the class, and a "Redbooks Thought Leader" emblem to put on our blog.
Ryan Boyles took a group photo! If it seems that the photo is slightly askew, it is to make me look taller. Yes, I could have used GIMP to fix the orientation, but why bother? I look tall! Woo hoo! I will have to remember this technique for future group photos.
Lastly, I would like to thank Vasfi, Tamikia, Hillary, Caroline, Ric, Jane, LeeAnne, Tina, Karen, Michael, Shelbee, Farzad, Stewart, Arun, Eric, Chris, Hans, Odilon, Mohsin, Wolfgang and the rest of the ITSO team for a wonderful job organizing this week!
technorati tags: IBM, ITSO, Social media guidelines, blog integrity, social business, IBM Connections, Ed Brill, Redbooks, thought leader, Ryan Boyles, Vasfi Gucer, Tamikia Barrow, Hillary Danz, Caroline Wall, Ric Telford, Jane Munn, LeaAnne Williams, Tina Williams, Karen Davis, Michael Fork, Shelbee Eigenbrode, Farzad Aidun, Wolfgang Kulhanek, Stewart Hyman, Arun Anandasivam, Eric Kern, Mohsin Syed, Chris Rosen, Hans Zai, Odilon Junior
Continuing my coverage of the ITSO Cloud Social Media Residency, day 4 was focused on incorporating video into your blog.
This blog post is part of a five-part series:
As a filmmaker, I am not stranger to making and being filmed in videos. Here are some of the different types of videos that you can incorporate in your blog.
[Machinima] is the use of real-time computer graphics engines to create a cinematic production.
In 2006, I produced IBM's first [Product Launch in Second Life - April 26 Event].
It was a live event, but we decided to screen capture it for posterity, and we created a short [Second Life Highlights of IBM Product Launch] video on YouTube.
In 2011, I thought it would be good to bring back this video as the basis for an April Fools' prank, titled [IBM System Storage Video Recognized at International Film Festival].
In the prank, I indicated that I had submitted my video to the [Arizona International Film Festival], of AIFF for short, which coincidently was running April 1-20, and that it had won an award. I invited everyone who read my blog to see me accept the award at a ceremony at 6:00pm on April 1 at the Fox Theater, followed by the 8:00pm showing of another award-winning film.
I didn't submit the video, the video didn't win any award, and I was not invited to the award ceremony. I did, however, plan to see the movie at 8:00pm.
When I got there, I learned that a dozen of my friends, not realizing it was a prank, showed up, asking for me. The AIFF was quite amused, and invited me to award ceremony still going on. The other filmmakers were impressed I had concocted such an elaborate social media campaign!
A slideshow is another style of video, animating still images to music. The [Ken Burns effect] was named after the technique fellow filmmaker Ken Burns used in his documentaries.
In 2010, I worked with the XIV team to address FUD that our competitors were flinging about double drive failures. My blog post [Double Drive Failure Debunked: XIV Two Years Later] set the record straight and put this issue to rest once and for all. XIV sales shot up dramatically after this post went public!
Live-action is what we traditionally think of video of humans, cats and other animals. I did [Enterprise Systems: Storage] for a product launch last year, and [New Redpaper on IBM Smart Storage Cloud] to promote the new ITSO Redpaper.
For this residency, one of the exercises was to make a quick 30-60 second live-action video talking about your thoughts on cloud, when was a good "cloud moment" or vision for the future.
Here Martin Keen (IBM Redbooks Project Leader) is filming Farzad Aidun, IBM Cloud Client Technical Specialist for US Federal. His video is [Cloud: Meet Farzad Aidun].
Here is my video [My Cloud Moment by Tony Pearson], referring to Derek Gottfrid's success at the New York Times using Cloud to convert millions of articles into PDF. You can read the original NYT article [Self-Service, Prorated Supercomputing Fun!]
For some fun, Martin put together a [blooper reel].
What was your "Cloud moment"? When did you realize that Cloud Storage and Cloud Computing was a major driver for business growth? Enter your Cloud moment in the comments below!
technorati tags: IBM, machinima, Second Life, Arizona International Film Festival, AIFF, Ken Burns, Ken Burns Effect, XIV, DDF, Animoto, ITSO, Redbooks, Farzad Aidun, NYT, DerekGottfrid, Martin Keen, Camtasia, Jing
Continuing my coverage of the ITSO Cloud Social Media Residency, day 3 was filled with strategic and technical sessions on private, hybrid and public cloud solutions from IBM.
This blog post is part of a five-part series:
But first, a quick story.
A few years go, I was at the [Venetian hotel in Las Vegas], and took their famous [gondola ride] in a flat-bottom boat along a canal, partly in the hotel, and partly outside.
I asked Vasfi Gucer, our ITSO project leader for this residency, why there were so many Cloud topics on the agenda for this social media training. He explained it was just as important to emphasize "why" people need to be passionate about Cloud, in addition to the "what" and "how" of blogging.
This reminded me of this quote from fellow author Hugh MacLeod. I highly recommend his series of books.
Excerpted from "Ignore Everybody" by Hugh MacLeod of [gapingvoid.com]
"Blogging requires passion and authority. Which leaves out most people."
Vasfi had invited Cloud experts who already have the authority to blog, and the point of this residency is for the residents to become passionate in sharing their expertise.
Here are some of the people that spoke on Cloud:
What did I present on for my "Share your expertise" session? IBM System Storage, of course! Storage is a critical part of Cloud!
So, my gentle readers, what topics do you want me to write about that combines Storage and Cloud? Enter your suggestions in the comments below.
technorati tags: IBM, Las Vegas, Venetian Hotel, gondola, Vasfi Gucer, Hugh MacLeod, Ric Telford, Jane Munn, Michael Fork, Hans Zai, Odilon Junior, SoftLayer, OpenStack, Cloud Foundry, SmartCloud, SAP, Social Business, System Storage, LotusLive
Continuing my coverage of the ITSO Cloud Social Media Residency, the second day explained the ITSO Residency method of blogging, which was somewhat different than the method I presented on the first day.
This blog post is part of a five-part series:
My blogging approach is more akin to the iterative, incremental, bottom-up approach of [Agile software development], resulting in gritty, edgy, timely and, yes, sometimes controversial content.
The ITSO Residency resembles the more formal, top-down [Waterfall model], resulting in more corporate-looking work. Of course, IBM doesn't want its blogs to be the typical [Blah, blah, and double blah]. Fellow blogger Paul Boag has a great post on the [10 Harsh Truths About Corporate Blogging].
Fortunately, IBM is often recognized for having some of the best corporate blogs. For example, the [IBMblr] blog is highlighted in fellow bloggers Arik Hanson's post [5 inspiring corporate blogs to emulate].
Here were some of the speakers we had for Day 2:
There is more than one way to write a blog post! In either case, the end result is educational, entertaining and engaging content that people want to read.
Which "corporate blogs" do you follow regularly? Enter your comments below!
This week I am in IBM Research Triangle Park (RTP) near Raleigh, NC visiting clients and participating in the ITSO Cloud Social Media Residency.
This blog post is part of a five-part series:
The first day of the residency started with introductions. Our emcee and project leader is Vasfi Gucer from IBM Austin lab. There are 17 participants (referred to as "residents") from the USA and various countries including Brazil, Canada and Sweden.
Michael Fork presenting. I am sitting on the far left side
in the pink shirt. Photo taken by Tina Williams.
To set the right expectations, Tina Williams (IBM Social Media ITSO Projects Program Manager) explained what was going to happen this week.
In a typical "residency", residents are brought together for 4-6 weeks to write an [IBM Redbook] which are often how-to guides written in a very conversational tone.
This residency is different. A bunch of social media and Cloud experts have been brought together to share experiences and to build up skills to write individual blog posts about IBM Cloud offerings. I was invited as both a world-reknown blogger as well as a Cloud expert. Everyone who signed up for this commits to write at least six blog posts about Cloud sometime in the next 90 days.
(Residents who do not have their own blogs can post to the IBM [Thoughts on Cloud] group blog Publishing is part of our promotion process, and writing blogs consistently over a period of time counts!)
Jennifer Turner (IBM Worldwide Cloud Marketing Manager) explained IBM Cloud Social Media Initiative. Five years ago, IBM was one of the top 5 Cloud service providers, then a whole bunch of things happened, and we fell out of the top 5 list, and now with the recent [IBM acquisition of SoftLayer], we are in the top 5 again!
Michael Fork (IBM CloudFirst Lead Architect), presented the latest about SoftLayer. Wow! He did a great job, and am glad to have him as a contact in case I have future questions from clients at the Tucson Executive Briefing Center.
Mohsin Syed [@mohsinusyed], IBM Development Manager, presented [IBM Social Media Analytics], combining Hadoop-style analytics using IBM BigInsights, DB2 database and Cognos reporting. IBM can do [sentiment analysis] to determine positive and negative comments in various languages. This product was formerly known as Cognos Consumer Insight.
I was the last speaker of the day. As one of the top bloggers in both the IT Storage Industry, and company-wide within IBM, I was invited to provide a few tips on blogging to the newbies in the audience. Jeff Antley, the "co-owner" of my blog [Inside System Storage] who works on the IBM developerWorks team, was there on hand to help answer questions.
(IBM requires all highly-visible corporate blogs like mine to have at least two owners. Jeff is an expert at HTML, CSS and other web design and has been immensely helpful in getting my blog looking nicer.)
Everybody asks me how to be a great blogger. Luckily, I just happened upon a post from fellow blogger David Spark of Spark Media Solutions titled [Why I'm Annoyed By All "How to Create Great Content" Advice] and it was perfect timing!
Anyways, my presentation [A dozen blogging tips from an experienced blogger] is posted on the IBM Expert Network on SlideShare for everyone to look at. And yes, SlideShare runs on IBM SoftLayer!
What's the best, or worst, advice you have ever heard about blogging? Enter your comments below!
technorati tags: IBM, #cloudres, ITSO, Redbook, Vasfi Gucer, Michael Fork, Tina Williams, Jennifer Turner, Mohsin Syed, Jeff Antley, David Sparks, Spark Media Solutions, IBM Expert Network, SlideShare
Two years ago, IBM and Nirvanix formed a [Strategic Relationship for Enterprise Cloud Storage]. This was to complement IBM SmartCloud Enterprise (SCE) persistent block storage, as we had no offering back then to provide object-based access.
Earlier this week, in my blog post summarizing the [IBM 2013 Storage Announcements for October 8], I mentioned:
"SmartCloud Enterprise Object Storage is switching from 3rd-party Nirvanix to its internal IBM Softlayer. This one involves more in-depth explanation which I will save for another post."
It's time to make good on that promise! Here is a quick diagram to help visualize the agreement (with sincere apologies to [Jessica Hagy]!) but not to scale, of course!
Last month, Nirvanix announced it was shutting down October 15. Here was the exact wording from their website:
In response, IBM put out this press release:
"In light of reports that Nivanix has decided to soon cease operations, IBM is moving quickly to help clients of our Nivanix-based Object Storage offering to move their data to other solutions such as the robust and highly scalable IBM SoftLayer Object Storage or IBM's persistent storage solution."
To understand why this is a big deal, consider the difference between Cloud Computing and Cloud Storage. Cloud Computing is like buying gasoline at your favorite gas station. If the station is closed, you can just drive a few blocks to another gas station. The ease with which customers can switch from one Cloud Compute provider to another is part of the appeal, forcing Cloud Compute providers to be extremely efficient at what they do to offer the lowest price.
Cloud Storage is completely different, more like a safety-deposit box at the bank, or a storage unit to hold all of your boxes of tax receipts. Now if you have a small amount stored away in a safety-deposit box, this is probably just a minor inconvenience. You can take out the contents and store at home, or find another bank and open a new safe deposit account.
However, if you have a lot stored in a storage unit, it may be more difficult.
For example, I am in the process of remodeling my home, so I have moved a lot of my stuff to a 400 cubic-foot storage unit during the process. There were a variety of storage units within miles of my home. Some are fully air-conditioned, some offered 24x7 access, while others are not air-conditioned, or only allowed access during business hours. It has taken me several weekends to box up and move them to the storage unit. My car only holds 12-14 boxes at a time, so many trips were involved.
If the Storage Unit company told me that they were closing down, and that I would have to move all of these boxes to another facility, I would have to hire moving professionals to do all the work. This is in effect what companies need to do with their data. They must take the data off Nirvanix systems, and either store it in-house, or find another cloud storage provider.
IBM offers three options:
These options are not just for IBM's SmartCloud Enterprise Object Storage clients. Nirvanix has named IBM the savior for all of its other non-IBM customers as well. Why IBM? Well, IBM is one of the most recognized names in the IT industry. Not just one of the biggest Cloud Service providers, IBM also has an army of professionals in its Global Services division to help.
For more details, here are [SmartCloud Object Storage FAQ] and [Options for Moving Data from IBM SmartCloud Enterprise Object Storage] documents.
Well, it's Tuesday again, and you know what that means? Announcements!
Today, IBM's announcements are designed to change the economics of big data analytics, cloud, mobile and social media.
[Software Defined Environments] require [Software Defined Storage], combining storage virtualization with open, extensible, industry-led interfaces. The IBM SmartCloud Virtual Storage Center (VSC) and IBM Storwize Family are the market leaders in storage virtualization. SmartCloud VSC, Storwize Family, and XIV support the industry-led OpenStack interfaces.
Here are some of the announcements today:
Whew! That is a lot of things to discuss in one post. Since they were all related, I did not want to split it up into parts.
technorati tags: IBM, Software Defined Environment, SDE, Software Defined Storage, SDS, SmartCloud, Virtual Storage Center, VSC, Storwize, V7000, V5000, V3700, OpenStack, Havana, XIV, SAN Volume Controller, SVC, VMware, VASA, IP-based Replication, Metro Mirror, Global Mirror, FCIP, Bridgeworks, SANSlide, NEBS, ETSI, SmartCloud Storage Access, SmartCloud Enterprise, Object Storage, Storage Analytics Engine, Tiered Storage Optimization, Nirvanix, Softlayer, Hyper-Scale, data-at-rest, encryption, SED, SKLM, TKLM, TS7700, FICON, N3000, N6000, N7000, Data OnTap, Cluster-Mode, Cisco MDS
Wrapping up my coverage of the of the [IBM Edge 2013] conference, I have some photos of people I ran into at the Solutions Center.
Leslie Hattig and Lisa Stone, both account managers for [MarkIII Systems], an IBM Business Partner located in Houston, TX. These ladies are inseparable BFFs, I have never seen one without the other! I first met them at the [Storage Symposium in Chicago] back in 2009.
Stacy Tabor was our Community Manager for the [Storage Community]. This community covers IT Storage challenges, hot topics, architecture and solutions. You'll find industry news, videos, blog discussion threads on timely topics, exclusive analyst white papers and experts opinions. I am a frequent contributor, myself, and thank Stacy for her past service. She helped run a "Social Media Hour" at Edge for all the bloggers like me to get to meet each other.
I could not resist getting a picture with this Las Vegas Cirque du Soleil] dancer. This was an invitation-only event, sponsored by IBM Business Partners, that I was invited to during the Social Media Hour. (See, it pays to be social!) I think the visual effects of the flag she was waving turned out really well in the picture! And yes, in case you are wondering, that is my favorite grape-flavored beverage (GFB) in my left hand. Posing for this picture was quite the balancing act, but then I am also a certified yoga instructor, so I was able to manage!
Tanaz Sowdagar is an IBM Storage Rep for our Business Development Team. This includes finding other companies to OEM our technology and re-brand it under their own names. I have worked with Tanaz for many years, helping answer questions that potential OEM parnters have about our products and technologies for this purpose.
This was Michelle, my Conference Room Monitor. Each room had one, scanning the bar-codes on each badge for all the attendees, keeping count of the number of people for each session, supporting anything the speaker needs, like getting the A/V guy to come help set up the laptop projector.
Since this was Friday, last day of the conference. I decide to dress casually, consistent with many company's [Casual Friday] dress code policy. I am wearing the "IBM Edge Rocks" tee-shirt given out at the concert and Solutions center the first few nights.
Finally, leaving Las Vegas, I sat next to Mrs. Joey Clark, wife of "Bulldog" Clark of the Utah band [Blammity Blam]. She also sometimes plays violin with the band. She is a newly-wed, and not sure if Joey is her name, or her husband's name. (Joey, if you are out there, and want me to correctly identify you, please write a comment in the section below.)
What I have learned however, is that if a beautiful girl is sitting next to me on the plane, she will either talk to me the entire flight, implying that she is single, or mention within the first 30 seconds of conversation that she is married. Sadly for me, it was the latter.
(We were both flying on to Dallas, TX, whereupon she was going to visit her parents in Florida, and I was on my way to Sao Paulo, Brazil to get stuck there amongst the protesters in what is now called the [V for Vinegar movement], but I will save that for another blog post!)
Well, that wraps up my coverage of Edge 2013. I am sorry it took so many months to cover all the material, but I did not want to have it go uncovered much longer.
Next year's [Edge 2014] is expected to be bigger and better. It will in Las Vegas again, but this time at the Venetian Hotel, May 19-23, 2014. I plan to be there!
technorati tags: #IBMedge, Leslie Hattig, Lisa Stone, MarkIII Systems, Storage Symposium, Storage Community, Stacy Tabor, Cirque du Soleil, GFB, OEM, Tanaz Sowdagar, Casual Friday, Joey Clark, Blammity Blam, V for Vinegar
Continuing my coverage of the of the [IBM Edge 2013] conference, I have more photos of people I ran into at the Solutions Center.
Here is Dana Grove, one of our event coordinators from George P. Johnson, or [GPJ], for short. GPJ is the company IBM hires to help us run conferences like this. I met Dana back in 2011 at the Gartner Data Center conference, you might remember her [wearting the white lab coat].
As a former owner of [Tucson Fun and Adventures], I am well aware of the challenges of running events, so I appreciate all the work they do.
Continuing my coverage of the of the [IBM Edge 2013] conference, I have some photos of people I ran into at the Solutions Center.
Here is Sarah Hale at the Emulex booth. Emulex is one of our suppliers for host bus adapters (HBAs), headquartered in Costa Mesa, California. There is an ongoing controversy at IT events like this on whether to fly in experts from the home office (in this case, the Emulex home office is not far away) or use [locally available talent]. Some of those working the booth seem to hide their residency, while others are proud of where they live. When I asked Sarah how long she had been working for Emulex, she had the best answer of the week ... "Since 2 O'clock!"
For my readers who complain that I only appear to take pictures with beautiful women at these events, I present a counter-example. Here is Lang Levstek, a good friend of mine from Detroit. Officially, he is an IBM Storage Sales rep across Michigan and Northwest Ohio, and I have flown out to visit his clients several times this year. His wife took the photo and noticed that Lang and I both wear identical wristwatches, a detail we had never noticed before.
Some have asked me how I am able to get so many people to take pictures with me. In this case, these two ladies, Paige Taylor on the left, and Kate Williams on the right, both from [Centerline Digital] yelled "Hey, There's Tony Pearson, let's get a picture with him!" When I was the chief marketing strategist for IBM's System Storage product line, I worked closely with the team at Centerline Digital to develop marketing collateral. I will be going to Raleigh, NC in a few weeks, so I may just have to stop by to visit their new location!
The folks over at Bridgeworks in United Kingdom have developed an awesome storage protocol accelerator called [SANslide] that helps with remote replication across long distances. Here is April Trinidad, who works for [Agilesys], the Master Distributor of the Americas for SANSlide products. Bridgeworks and Agilesys were on hand to promote the [SANSlide 150V7KSVC] that supports Storwize Family products.
This is Julie Dufour from IBM Worldwide Marketing on the Tivoli Software side of our business. The Tivoli team has been renamed the "Cloud and Smarter Infrastructure" group, so if you see "C&SI" on people's business cards, now you know what that stands for. Julie has been involved with IBM Pulse events. Next year's [IBM Pulse 2014] conference will be held once again at the MGM Grand in Las Vegas, Feb 23-26.
Here is Jennifer Dennis from our Austin facility. I went to school at the University of Texas at Austin, and am often back in Austin to help out the EBC there. Like Tucson, Austin has both hardware and software labs, and Jennifer is from the Software side.
It has been said that all women look both taller and thinner when they take a picture next to me. This tall one is Moran Mazig, a relatively new IBM storage sales rep. She came from Israel and now works in the New York area. You might think she is standing on a box or something, but no, we were standing on level ground. She is literally that much taller than me. This is not an illusion!
Here is Joanne Blais from IBM's Corporate Headquarters. I have only been to HQ once in my career, back when I was chief marketing strategist, filling in for the VP of Storage to present our numbers to Corporate Marketing leadership.
Here is Kelly Groff, from IBM's recent acquisition of Texas Memory Systems. She was there working the booth to help answer questions about IBM's FlashSystems line of all-Flash arrays. Lurking in the background is my Tucson colleague Ahmed Almoustafa, our Storage Front Lines mission manager.
Here is Jessica Duda, a new storage rep in the Seattle area. I have family living now in Seattle, so I hope to see them the next time I visit clients with Jessica in Washington State.
I have a lot more photos of the event, so I will stop right here and continue with another post tomorrow.
technorati tags: #IBMedge, Solutions Center, Emuulex, HBA, Sarah Hale, Convention Models, Lang Levstek, Paige Taylor, Kate Williams, Centerline Digital, BridgeWorks, Agilesys, April Trinidad, Julie Dufour, Tivoli Software, #IBMPule, IBM Pulse, Jennifer Dennis, Moran Mazig, Joanne Blais, Kelly Groff, Jessica Duda
Gosh, is it October already? Last month marked my Seventh "Blogoversary". I started this blog seven years ago, in September 2006, to celebrate IBM's 50th anniversary of disk systems.
Several readers have expressed concern that I have not been blogging as much lately. For all my readers looking for a lame excuse, I just have two words: Jury Duty. Last month, I was selected for a specific trial. While many people dread the thought of jury duty, I found it a refreshing change of pace. However, I am glad to be back at work where I belong!
(For my readers outside the United States, jury service in USA is compulsory, Jurors listen to all of the testimony in a criminal or civil trail, ask questions, reviews evidence, and take notes. Thanks to a power called [jury nullification], members of the jury can disagree with the law the defendant has been charged with, and even reach a verdict contrary to the letter of the law, on the belief that the law should not be applied in that particular case.)
Continuing my belated coverage of the of the [ IBM Edge 2013] conference, I participated in the storage "Meet the Experts" panel, which is a long-time tradition, started at SHARE User Group conference, and carried forward to other IT conferences. The free-for-all is a Q&A Panel of experts to allow anyone to ask any question. These are sometimes called "Birds of a Feather" (BOF).
(Disclaimer: Do not shoot the messenger! We had a dozen or more experts on the panel, representing System Storage hardware, Tivoli Storage software, and Storage services. I took notes, trying to capture the essence of the questions, and the answers given by the various IBM experts. I have spelled out acronyms and provided links to relevant materials. The answers from individual IBMers may not reflect the official position of IBM management. Where appropriate, my own commentary will be in italics.)
Thanks to all my readers who expressed concern over my lack of blogging. As you all know, [ blogging is like jogging], so getting back into the full swing of things requires extra effort on my part.
technorati tags: #IBMedge, blogoversary, jury duty, jury nullification, OpenStack, Cinder, Swift, RESTful, SAN Volume Controller, SVC, XIV, Storwize, SSD, Flash, FlashSystem, Redbook, SONAS, LTFS, LTFS-EE, Easy Tier, POWER7, PureSystem, PureData, SmartCloud, Virtual Storage Center, VSC, Tivoli Storage, Productivity Center, TPC, object storage, GPFS, GPFS Storage Server, GSS, ProtecTIER, SONAS, DB2 BLU, WebSphere, SDDPCM, MPIO