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Tony Pearson is a Master Inventor and Senior Software Engineer for the IBM Storage product line at the
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author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
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Besides, I have been in airplanes and airports nearly every week since March 1, so driving to Las Vegas was a pleasent alternative.
While driving to Las Vegas was pleasant, driving in Las Vegas was not. I would go crazy as a taxi driver here! I think I will leave my car in the free parking garage all week, and limit myself mostly to the Mandalay Hotel where the conference is being held, and only venture out to other hotels that are walking distance, like the Luxor next door.
In the evening, IBM hosted some of the industry's top analysts and press at an invitation-only reception. Several other IBMers were there, including Barry Whyte, Steve Kenniston, Nicki Rich and Ron Riffe. This event was organized by IBM Analyst Relations, including David Rasmussen and Leanna Holmquist.
Ron mentioned my penchant for taking pictures with other people and posting them on my blog, so I am glad that Leanna volunteered to take a picture with me for my first post of the week!
I would also like to mention that Ron Riffe has joined the ranks of storage bloggers. His blog is called [The Line]. Here is Ron's post on his "Day 0" observations here at Edge: [Rainy Days and Sunshine].
Monday marked the first official day of [IBM Edge 2013] conference. This is actually three conferences in one: Executive Edge for the high-level executives, Winning Edge for the Business Partners, and Technical Edge for storage administrators and IT manager/directors. I attended the latter.
The General Session was kicked off by an awesome drumbeat-heavy song performed by a band from North Carolina called [Delta Rae]. Their use of drums reminded me of Adam Ant.
Deon Newman, IBM VP of Marketing, Systems and Technology Group, North America, served as today's master of ceremonies. He was pleased to announce there were more then 4,700 attendees at this event -- representing more than 60 countries -- a huge increase over the attendance we had last year. Here are my notes of the opening General Session:
Stephen Leonard, IBM General Manager, Sales, Systems & Technology Group
Consumers expect an always-on technology experience. We, as consumers, are leaving a trail of data that is getting wider and wider every day. Data is the new "natural resource", but plentiful and never ending.
In 1996, about 29 percent of IT spend was for adminstration and management, today it has grown to 68 percent. Some 34 percent of IT projects deploy late.
Stephen emphasized the themes of Smarter Computing: (a) systems that are designed for the data, (b) software-defined environments, that are (c) open and collaborative.
Stephen cited a customer example from [Jaguar Land Rover], a manufacturer of sporty automobiles and rugged 4x4 vehicles. IBM developed a ["Virtual Dealership"] for them. Rather that trying to maintain additional physical bricks-and-mortar facilities, which can be expensive to staff and fill with vehicles across their wide portfolio, the virtual dealership allows prospective customers to try out vehicles through simulation. This virtual dealership could be taken to where prospective clients are, such as a sporting event or shopping mall.
Ed Walsh, IBM VP of Marketing, System Storage and Networking
Ed presented the "data economics" of all-Flash arrays. IBM recently acquired Texas Memory Systems, and renamed the RamSan products to IBM FlashSystem, and committed to invest an additional $1 Billion US dollars in flash technologies.
On a $-per-IOPS basis, IBM FlashSystems can be 30 percent lower total-cost-of-ownership TCO than disk-based alternatives. The cost of Flash is offset by 17 percent fewer servers from having higher CPU utilization rates, resuling in 38 percent lower software license fees. Flash is also more efficient, with 74 percent lower in environmental costs, and 35 percent lower operational support costs. For many situations, Flash is the solution for poorly written software applications.
Ed also mentioned IBM's strong support for open source and open standards. Over the past 15 years, IBM as been a major contributor for open source efforts like Linux, Eclipse and Apache. IBM continues that tradition, with contributions to OpenStack and Hadoop.
Without going into any details, Ed also hinted that IBM announced 65 new or refreshed products in Storage, Networking and PureSystems. The details of each announcement would be explained during the break-out sessions during the week.
Charles Long, Founder and CEO of Centerline Digital
[Centerline Digital] does computer-generated animations in support of corporate marketing efforts.
(FTC disclosure: I work for IBM, and have worked closely with Centerline Digital marketing agency when I was the chief marketing strategist for System Storage back in 2006-2007. I was not paid or provided any products or services to mention any of the clients mentioned in this post.)
Charles indicates that internet technologies have converted "Analog dollars to digital pennies". Using IBM PureFlex with Storwize V7000 storage, real-time compression, and Tivoli Endpoint Manager, Centerline was able to drastically improve their business. He feels the old joke of "Better, Faster, Cheaper - Choose Any Two!" no longer applies with IBM solutions!
Ambuj Goyal, IBM General Manager, System Storage and Networking
Formerly my fifth-line manager in charge of Software and Systems, Ambuj switched to be the General Manager of System Storage and Networking group earlier this year.
In his former roles, Ambuj managed software and hardware product lines, but he feels storage is a completely different animal. In the past, clients focused on choosing the best servers, then chose their storage as an afterthought. Today, Ambuj feels that processors are now a commodity, and that storage is becoming the forethought.
Ambuj also highlighted the evolution of IBM's Software-Defined Environment:
In 2003, IBM introduced its the SAN Volume Controller, a storage hypervisor. Now, over 10,000 clients enjoy the benefits of a Software-Defined Environment using SAN Volume Controller.
SmartCloud Virtual Storage Center represents the "third generation" for policy-driven management, combining SAN Volume Controller, Tivoli Storage Productivity Center, FlashCopy Manager and the Storage Analytics Engine.
IBM is trying to help people keep their business critical apps running securely, to be able to start quickly, add value and functions at scale, and to leverage all of this data-intensive solutions to help drive new business and gain customer insight.
Joseph Balsamo, VP of Platform Engineering at Prudential Insurance
While the IT department of [Prudential Insurance] is focused on the three V's -- Volume, Velocity and Variety -- Joe is more focused on solutions, status and cost. His mission was to strengthen the role of IT as a partner through business aligned services. Prudential has deployed XIV, N series, SAN Volume Controller (SVC) and Storwize V7000 disk systems, with the following results:
Reduced their $-per-IOPS by 75 percent
No additional storage administrators
85 percent utilization through thick-to-thin migrations
Reduced their $-per-MB by 50 percent
Reduced their 72-hour RPO to 15 seconds
These benefits were achieved over the past 24 months of deployment.
Paulo Carvao, IBM Vice President, North America Systems & Technology Group
Paulo is Deon Newman's boss. He presented BlueInsight, IBM's internal "Business Analytics" cloud accessible by over 200,000 users, with over 1 PB of content.
Inside IBM, the deployment of a Smarter Infrastructure has allowed for 25 percent capacity growth at flat IT budget, with 30,000 fewer Megawatts and 103,000 square feet.
Why is this significant? Today's disk writes each bit of information across 1200 atoms, and the smallest number of atoms that can retain information is 12 bits, so sometime in the next 7 to 10 years, the improvements in magnetic bit density for disk will stop.
For silicon chips, the smallest practical feature is 7 nanometers, about 35 atoms wide. We are quickly approaching that limit also.
I can already tell that it's going to be a busy week! Follow me on twitter (@az990tony) and tag your posts and tweets with #IBMedge hashtag.
Twenty years ago, I flew to Atlanta for the semi-annual SHARE conference. I was a lead architect for DFSMS, the storage management software for mainframe servers. When I got to the hotel, I realized that I had forgotten to pack my saline solution for my contact lenses. I went to the hotel gift shop, and picked the first one I found. I took my contacts in the solution and went to bed.
The next morning, I put on my contacts, got dressed, and participated in meetings. One of my colleagues noticed my eyes were quite red, and suggested I switch from contact lenses to glasses. I went back to my hotel room, saw to my horror that what I thought was saline solution was actually hydrogen peroxide intended for hard lenses. When I removed the lenses, all I could see was white light.
I managed to find my way to the elevator, and feel for the button with the star that indicated the lobby on the ground floor. I asked a hotel staffer to call me an ambulance, but instead, they put me in a cab, and sent me to Emory Hospital. On arrival, all I could do was hand over my wallet to my cabbie, and let him take out what he felt was fair, since I could not see him, the meter, or his license number.
After bumping my knees into dozens of cars in the parking lot, I finally made it to the ER, only to have receptionist give me a form to fill out and a pen. At this point, I lost it. I gave her my wallet and said that any information she may need should be in there.
Thankfully, a doctor noticed this exchange, and took care of me right away. I had chemically burned off both corneas. He injected some green fluid into both eyeballs, and sent me off in a cab to the Pharmacy. At least I had both eyes were bandaged in gauze, so people were kind enough to take me to get to the counter to get my pain killers, Percocet.
The pharmacist provided me the pills, and warned me NOT to operate any heavy machinery under the influece of this medication. Seriously? I can't see, both eyes covered, and he tells me that?
I got back to the hotel, got ready for bed, took the pills and brushed my teeth. I woke up the next morning on the bathroom floor, still clutching the toothbrush, and vertical and horizontal lines across my right cheek which were made by the one-inch tiles of the bathroom floor. These pills really knocked me out.
That day, I had to present a full hour in front of hundreds of people. I had a colleague flip my transparencies for me, while I spoke to each one, my eyes still covered in gauze. That evening, I was one of the experts on the panel for a "Birds of a Feather", or BOF session, answering a variety of questions. People could see that I was blind, but I could still hear the questions, and I could still answer them as well.
If you are going to Edge 2013 in Las Vegas, please consider attending my BOF session on Security for PureSystems, System x and Storage products, scheduled for Thursday afternoon, June 13. I will be moderating a distinguished panel of experts to answer your questions! I have listed them here alphabetically:
Jack Arnold, US Federal. Jack has worked decades in the storage industry, and will provide insight into security issues related to the government.
Tom Benjamin, Development Manager for Key Lifecycle Management and Java Cryptography. Tom will bring his expertise in both TKLM and ISKLM for managing encryption keys, and how to communicate these between security and storage administrators.
Paul Bradshaw, Chief Storage Architect for Clouds. A research scientist from IBM's Almaden Research Lab, Paul will provide insight in how to deal with security issues related to private, hybrid and public cloud deployments.
Ajay Dholakia, Solution Center of Excellent. Ajay will cover server-side considerations for security deployments, including System x and PureSystems.
Jim Fisher, Advanced Technical Skills. Jim brings expertise related to deploying data-at-rest encryption.
Not sure what kind of questions to ask? Here is a series of Questions and Answers we had at a Storage event in 2011 that might give you a good idea: [2011 Storage Free-for-All].