I hope all of my American readers had a wonderful Thanksgiving holiday! The day after Thanksgiving is "Black Friday", the unofficial starting data for shopping for upcoming holiday presents and decorations. The Monday after that is now often referred to as "Cyber Monday", where many people purchase items on-line.
I thought this would be good time to promote my book series, Inside System Storage, Volumes I through V. These are available direct from my publisher, [Lulu], or from other on-line retailers.
The old adage "Never judge a book by its cover" often leads technical authors to select bland cover designs. I designed the cover art for the series to have a consistent look, but be unique enough to know each book is different. They all have a beige background with black text, three or four graphics representing the various storage themes du jour, and a color stripe spread diagonally across the spine.
Several readers have asked if there was any rhyme or reason for the color of each spine. One guessed it was based on the [electronic color code] used on resistors to mark their value. When I was getting my college degree in Electrical Engineering, the mnemonic "Better Be Right Or Your Great Big Venture Goes West" helped us remember the sequence: Black, Brown, Red, Orange, Yellow, Green, Blue, Violet, Grey and White.
I can assure everyone I was not that clever. Here, instead, is the story behind each color chosen:
Volume I: Green
I received a flyer from Barnes and Noble advertising various books on sale. One caught my eye, so I went to buy it, but forgot to bring the flyer with me. A young woman offered to help me find it, but I could not remember the title, nor the editor, but it had a green cover, and was a collection of the world's shortest stories, all exactly 55 words in length, all winners in some high school contest. She found the flyer, looked up the book, and directed me to the shelf. After several minutes of her scanning the shelf by author, I reached for it, saying, "Here it is, the green one. This shade of green will fit perfectly in my collection of green books!" As I stood in line, the young woman told her boss, "That guy buys green books!" The rest of the folks in line overheard her, and all started laughing at her gullibility.
Volume II: Orange
In late 2007, I was under NDA to review the acquisition of a company called XIV. I was disclosed on the innovative design of the storage system, so that I could blog about it when the announcement was formal. This box would have a distinctive orange stripe across the disks. The announcement launch was a big success. Since then, every time the storage sales team needed a boost in sales for the [IBM XIV Storage System], I would write another blog about the clever features and capabilities.
Volume III: Purple
In 1996, I joined a social club called "Mile High Adventures and Entertainment", headquartered in Denver, Colorado, with locations in Phoenix, Tucson, San Diego, Los Angeles and Portland, Oregon. It was a group for singles to meet each other through social activities and events. A year later, it colapsed under the weight of heavy radio advertising debt. The local staff bought out the membership list, and launched a new club, under the name Tucson Fun and Adventures. It was a big part of my social life.
However, as the owners dropped out, one to start a family, another to take care of her father after her mother passed away, I started 2009 as the majority owner. The economic recession took its toll. Members were not spending as much of their disposable income of fun and entertainment. We restructured the company, revamped the website, and adopted Purple as our official color. Our event coordinators all wore purple shirts, and carried purple clipboards. Despite this major transformation, I just did not have time to run this company while still working full-time at IBM, so I sold it at year end.
Volume IV: Blue
As I mentioned in my blog post [IBM Introduces a New Era of Computing], IBM launched [PureSystems], a new family of expert-integrated systems. Since Volume IV was going to publish shortly after this announcement, I decided on the color blue to match the new door covers on the racks they came in. In less than a year, IBM has already sold over 1,000 of these systems in over 40 different countries.
Volume V: Grey
Chosing a color to represent the IBM Watson computer proved quite a challenge. I finally decided on grey, to represent "grey matter", a phrase often used to refer to the human brain. I picked a shade of grey that complements the three graphics that represent last year's strategic storage marketing themes. My blog post [How to Build Your Own Watson Jr. in your Basement] continues to be one of my highest read posts.
If you were having trouble getting ideas for gifts this holiday season, hopefully, this post gave you five new ideas for your friends, family, coworkers and clients! They are all available in hardcover, paperback, and eBook (PDF) for viewing on desktops, laptops, tablets or smartphones.