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This week I was in Palm Springs in meetings with clients, prospects, business partners and IBM sales reps.
Tuesday consisted of "outdoor meetings", but the high winds caused some people to arrive late, and others to land in the various sand traps and water hazards. A "welcome reception" event allowed everyone to socialize and get to know the IBM experts and executives. Two of my colleagues, Mike Stanek and Dave Wyatt, were with me also in Australia last week, and so the three of us were discussing recovery from jet lag.
Wednesday was organized as a main tent event, where everyone met into one large room to hear our strategy,latest set of offerings, and customer testimonials. This was done indoors, of course, which was a good thing as the winds were now gusting up to 50 miles per hour, knocking over windmills and making the local news.
Here's a quick sample from the testimonials:
An insurance company virtualized their IBM DS8000, DS4000, ESS 800 and EMC DMX3 high-end disk with theIBM System Storage SAN Volume Controller and got higher availability and performance. Data migrationefforts that used to take six(6) hours of admin time now took less than one hour, and with no system downtime.They have a total of 350TB virtualized under SVC now, but plan to extend this for a variety of other projects.
A bank presented their success using "Global Mirror" (IBM's asynchronous two-site replication disk mirroring capability).Their previous "business continuity" plan was called 2-20-24 for 2 sites that were 20 miles apart and recovery time objective (RTO) of 24 hours. With the events of Hurricane Katrina, this was considered inadequate, and a new2-200-6 plan was requested, across 200 miles with a recovery time objective of only 6 hours. The chose to deploythis one application at a time, to learn and grow by experience in each phase. They started with Microsoft Exchange e-mail application running under VMware on BladeCenter servers, and wereable to recover remotely within 1 hour. They are now looking to refine and automate the recovery process, perhapswith IBM TotalStorage Productivity Center for Replication and Geographically Dispersed Open Clusters (GDOC).
A healthcare provider presented their success with tiered storage, managing a 475TB mix of IBM DS8000, DS6000,DS4000 and HP EVA disk arrays. The key was having centralized storage management from IBM, which allowedthem to shrink provisioning time from 3 weeks average, to now 96% of their storage provisioning requests are completedin less than 1 week. Moving data between storage tiers was non-disruptive, and the significantcosts savings greatly justified the change in "mindset" that required some training on the new environment.
Thursday we offered a series of "workshops" on specific topics. These were interactive sessions to discuss installation, design and deployment of various solutions. The event ended early enough so that people couldreturn home, or go to the practice range, which reminded me of this inspiring video on How to play golf as well as Tiger Woods.
The event got great reviews, and I look forward to the next one. Until then, enjoy the weekend!
One of the differences between IBM and the other storage vendors is that IBM is also in the business of middleware, application-aware backup software, and advanced copy services. This allows IBM to put togethersolutions that work to address specific challenges for our clients.
IBM has written a whitepaper on a cleverVSS Snapshot Backup for Exchange using IBM Tivoli Storage Manager and the point-in-time copy capabilities of IBM System Storage disk systems.
A problem in the past was that each vendor's point-in-time copy method had its own unique proprietary interface.Microsoft Developed Volume Shadow Copy Services (VSS) as a common interface front-end to resolve this concern.IBM Tivoli Storage Manager for Mail can invoke standard VSS interfaces, and this in turn can invoke FlashCopyon the IBM System Storage SAN Volume Controller, DS8000 series, or DS6000 series disk system.
You might be thinking: Wouldn't it have been less effort to just have TSM for Mail invoke IBM proprietary interfaces,rather than having to put full VSS support into TSM for mail, and then full VSS support into IBM's various disksystems? Perhaps, but IBM doesn't decide to do things because it is the cheapest way, we focus on what is theright way, and in this case, customers now have more choices, then can use TSM for Mail with IBM or non-IBM disksystems that support the VSS interface, and IBM disk systems can be employed into other uses for VSS snapshot.
Of course, we would like our clients to consider both TSM and IBM System Storage disk systems for a combined solution,not because they are required to make the solution work, but because both are best-of-breed, and whitepapers likethis show how they can provide synergy working together.
I've blogged about some of these videos already, but since there are probably a few out there buying the brand new Apple iPhone looking for YouTube videos to play on them, these links might provide some exampleentertainment on your new handheld device.
Next week has "Fourth of July" Independence Day holiday in the USA smack in the middle of the week, so I suspect the blogosphereto quiet down a bit. So whether you are working next week or not, in the USA or elsewhere, take some time to enjoy your friends and family.
Use more efficient disk media, such as high-capacity SATA disk drives
Both are great recommendations, but why limit yourself to what EMC offers? Your x86-based machines are only a subset of your servers,and disk is only a subset of your storage. IBM takes a more holistic approach, looking at the entire data center.
VMware is a great product, and IBM is its top reseller. But in addition to VMware, there are other solutions for the x86-based servers, like Xen and Microsoft Virtual Server. IBM's System p, System i, and System z product lines all support logical partitioning.
To compare the energy effectiveness of server virtualization, consider a metric that can apply across platforms. For example, for an e-mail server, consider watts per mailbox. If you have, say, 15,000 users, you can calculate how many watts you are consuming to manage their mailboxes on your current environment, and compare that with running them on VMware, or logical partitions on other servers. Some people find it surprising that it is often more cost-effective, and power-efficient, to run workloads on mainframe logical partitions (LPARs) than a stack of x86 servers running VMware.
More efficient Media
SATA and FATA disks support higher capacities, and run at slower RPM speeds, thus using fewer watts per terabyte.A terabyte stored on 73GB high-speed 15K RPM drives consumes more watts than the same terabyte stored using 500GB SATA.Chuck correctly identifies that tape is more power-efficient than disk, but then argues that paper is more power-efficient than tape. But paper is not necessarily more efficient than tape.
ESG analyst Steve Duplessie divides up data betweenDynamic vs. Persistent. The best place to put dynamic data is on disk, and here is where evaluation of FC/SAS versus SATA/FATA comes into play.Persistent data, on the other hand, can be stored on paper, microfiche, optical or tape media. All of these shelf-resident media consume no electricity, nor generate any heat that would require additional cooling.
A study by scientists at the Lawrence Berkeley National Laboratory titled High-Tech Means High-Efficiency: The Business Case for Energy Management in High-Tech Industries indicates thatData centers consume 15 to 100 times more energy per square foot than traditional office space. Storing persistent data in traditional office space can save a huge amount of energy. Steve Duplessie feels the ratio of dynamic to persistent data is 1:10 today, but is likely to grow to 1:100 in the near future, raising the demand for energy-efficient storage of persistent data ever more important to our environment.
Data centers consume nearly 5000 Megawatts in the USA alone, 14000 Megawatts worldwide. To put that in perspective, the country of Hungary I was in last week can generate up to 8000 Megawatts for the entire country (and they were using 7400 Megawatts last week as a result of their current heat wave, causing them grave concern).
Back in the 1990's, one of the insurance companies IBM worked with kept data on paper in manila folders, and armiesof young adults in roller skates were dispatched throughout the large warehouses of shelves to get the appropriate folder in response to customer service inquiries. Digitizing this paper into electronic format greatly reduced the need for this amount of warehouse space, as well as improved the time to retrieve the data.
A typical file storage box (12 inch x 12 inch x 18 inch) containing typed pages single-spaced, double-sided, 12 point font could hold perhaps 100MB. The same box could hold a hundred or more LTO or 3592 tape cartridges, each storing hundreds of GB of information. That's a million-to-one improvement of space-efficiency, and from a watts-per-TB basis, translates to substantial improvement in standard office air conditioning and lighting conditions.
To learn more about IBM's Project Big Green, watch thisintroductory video which used Second Life for the animation.
IDC announced that IBM was number #1 in storage hardware (disk and tape combined)for 2006. Here are some excerpts from the IBM press release:
The newly released May 2007 report  by leading industry analyst firm IDC, "Worldwide Combined Disk and Tape Storage 2006 Market Share Update," shows IBM in the #1 overall position for all disk and tape storage hardware for the full year 2006.
In a total disk and tape storage hardware segment that increased to $28.2 billion in 2006, IBM captured 22.2 percent of the combined revenue for full year 2006, besting HP's 20.9 percent and EMC's 13.2 percent.
Five years ago, IBM was only #3 in this area, butis this new standing from IBM doing things better, or HP and EMC doing things poorly? Probably a little of both, but since it's not polite to point out the flaws of others in a blog, I will focus on what IBM is doing right, and I think our leadership in tape accounts for a good measure of this.
The resurgence of tape comes from a variety of factors:
The focus on being "green", to conserve energy power and cooling costs. Tape is the cheapest storage in this regard, as the tape cartridges only consume power when read or written.
Government regulations where more data must be stored for longer periods of time, such as theFederal Rules of Civil Procedures (FRCP), Sarbanes-Oxley, SEC regulations, and so on.
The widening gap in dollars per MB. Advancements in tape are outpacing disk. Disk is slowing down to about 25% improvement year on year, but tape continues its 30-40% improvement curve. A solution like Information Lifecycle Management (ILM) that moves older less valuable data from disk to tape can result in excellent cost savings.
Exciting "combined storage" solutions like the IBM System Storage DR550 and the IBM Grid Medical Archive Solution (GMAS) that combine disk and tape with internal hierarchy storage management of data, based on policies.