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We had a great event today! This was a first-of-a-kind product launch, using Second Life as the medium. We invited IBM Business Partners, industry analysts and reporters from the Press to have their "avatars" in-world to watch us launch new tape systems, archive and retention systems, and disk systems announced this month.
Andy Monshaw, IBM System Storage General Manager, welcomed everyone to the event, and introduced our three speakers.He mentioned that this was a great innovative way to meet, collaborate and forge relationships without the carbon pollution associated with travel required by a more traditional face-to-face meeting. We had attendees from the USA, UK, Germany, Sweden, Italy, Colombia, and Brazil.
All the attendees were given a "goody bag" that contained IBM BP-logo clothing, animations and gestures to be used during the meeting.
Eric Buckley, one of our marketing managers for tape systems, introduced our complete line of LTO 4 tape systems, as wellas the TS7520 Virtualization Engine, a virtual tape library for Windows, UNIX and Linux servers. Eric had a virtual 3-Dversion of an LTO cartridge that is photo-realistic and dimensionally correct.
Funda Eceral, our solutions manager for archive and retention offerings, presented the new version of the IBM System Storage DR550, the DR550 file system gateway, and the IBM System Storage Multilevel Grid Archive Manager. At first we thought we would "pass the microphone" from speaker to speaker, but it turned out to be easier just to give all three speakers their own microphone.
Last, but not least, was David Tareen, marketing manager for disk systems, covering the entry-level DS3000 Express disk system bundles designed for our SMB client. David used a black-and-brown pointer stick to point out specific things on the charts.
After the presentations, Kristie Bell, VP of Marketing for IBM System Storage, hosted a Question & Answer (Q&A) panel.Avatars rose their left hand to indicate they had a question.
We thought it would be a good idea to have a few minutes at the end to socialize over a cup of coffee. This involved making a "coffee machine" that dispensed coffee, and the appropriate animations and gestures so that everyone could sip the coffee, and hold the coffee at waist level when they were talking.
The event was held upstairs in one of the conference rooms of the IBM Briefing Center, located on "IBM 8" island.Many people went to the ground floor to look at the many IBM System Storage products on display. Unlike a picture on a web-page, Second Life gives you a 3-D view that you can walk around each product, and get a feel for the size and shape of the hardware.
If you missed the event, you can still visit the IBM Briefing Center. Here is the SLUR We had four photographers and camera-persons on hand to capture still shots, video, audio, and chat text, and are working now to combine them for marketing collateral. I want to thank the builders, script programmers, animators, clothing designers, speakers, editors, and channel enablement team for making this event such a great success! technorati tags: IBM, tape, LTO4, cartridge, systems, TS7520, VTL, DR550, GAM, GMAS, DS3000, Express, SMB, Andy Monshaw, Eric Buckley, Funda Eceral, David Tareen, Kristie Bell, coffee, socialization, display, floor, briefing center, SecondLife
We had four photographers and camera-persons on hand to capture still shots, video, audio, and chat text, and are working now to combine them for marketing collateral. I want to thank the builders, script programmers, animators, clothing designers, speakers, editors, and channel enablement team for making this event such a great success!
technorati tags: IBM, tape, LTO4, cartridge, systems, TS7520, VTL, DR550, GAM, GMAS, DS3000, Express, SMB, Andy Monshaw, Eric Buckley, Funda Eceral, David Tareen, Kristie Bell, coffee, socialization, display, floor, briefing center, SecondLife[Read More]
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IBM had some big announcements today. The theme for today's announcement was "Protected Information", as there are many reasons to protect your most strategic asset, your information. Let's do a quick run-down of a few of them.
I've provided all the links, so that you can delve deeply into all the data sheets.
technorati tags: IBM, Tape, TS3500, TS3310, TS3200, TS3100, TS7520, LTO4, LTO3, CIFS,NFS,LTO, Linear Tape Open, DR550, File System Gateway, SAN, switch, SAN32B-3, System Storage, SOX, HIPAA, compliance, regulation, compliance, archiving, retention[Read More]
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I'm wrapping up my week in Latin America.
Yesterday morning, the entire country of Colombia suffered their worst black-out (power outage) in 22 years. 98% of the country was out for 4 1/2 hours.This is just 5 months after an outage that hit 25% of the country, December 7, 2006.Ironically, this one happened the week I am here explaining the need for Business Continuity plans to IBM Business Partners from Argentina, Peru, Velenzuela, Ecuador and Colombia. As is oftenthe case, people often need a real example to recognize the need for planning is important.
It reminded me of the Northeast Black-out of 2003 that impacted USA and Canada. I was speaking to a crowd of 800 people at the SHARE conference in Washington D.C. when it happened, and hundreds of pagers and cell-phones went off all at the same time. Although we were outside the effected area and had plenty of lighting, we ended up canceling therest of my talk, and many people left immediately to help execute their business continuity plans.Of course, terrorism was immediately assumed, but a final report showed that it was initiated in Ohiodue to overgrown trees, and then propagated due to a software bug to hundreds of other plants.
According to this morning's Bogota newspaper, "El Tiempo", nobody knows the root cause of yesterday's outage. Immediately, the country's leftist rebels were blamed, but now the leading theory is that it was initiated byoperator error (a technician touching something he shouldn't have), and then propagated by a faulty distribution system.
Another example of the need for a robust and resilient infrastructure, and appropropriate business continuity plans.
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Today,Apple and EMI announced that EMI’s entire music and video catalog will be available in May without any digital rights management (DRM) protection.Not only with the music be higher quality, but can be played on any player, presumably using MP3 format instead ofApple's proprietary AAC format. Being locked into any single vendor solution is undesirable. Similar issues abound for Microsoft Office 2007 file formats.
On my iPod, I ripped all my CDs into MP3 format, not AAC. I love my iPod, but if I ever decided to chose a different MP3 player, I did not want to go through the time-consuming process or re-ripping them again.
A blog by Seth Godin feels this Apple-EMI announcement means thatDRM is dead.
Back when music labels added value by producing and distributing music in physical form, it made sense for them to take a cut. Mass-producing CDs and distributing them out to music stores across the country costs lots of money. However, for online music, music labels don't have these same overhead costs, but continue the process of paying the artists only a few pennies per dollar. Some artists have file lawsuits to get their fair share.
This process applies to any published work. For example, you can purchase Kevin Kelly's book in various formats, at different prices, from different distributors. For example:
It's good to have choices again.
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This week (actually April 29 to May 2) is IBM'sPartnerWorld 2007 conference.Over the past 10 years, IBM's shift to rely more heavily on business partners has proven to be a smart decision. IBM Business Partners can often focus on a specific region or industry much better, with laser-like focus.
In case you missed it, IBM launches System Storage products in Second Life was a great success, and the Business Partner community is a-buzz about this new technology for their own usage. Here is a quick 2-minute highlight clip of the event:
One of the reporters we invited to the event, Heather Clancy from CRN, wrote an article about it: Second Life: Ready or Not.
IBM Business Partners are glad to see IBM lead the storage industry in new and innovative ways!