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Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Of course, he is focused on the home user, and not the bigger mess found in the corporate world, where Federal Rules like the one past last week that begin to mandate that all U.S. companies archive every e-mail and instant message (IM) generated by their employees.
However, the article does bring up issues that effect the corporate world as well. Its not the "format" as much as the medium/player interface. A friend of mine just bought a vintage 8-track-tape player, but has only one 8-track tape to try it out with. He is now looking on eBay for other 8-track tapes.
The idea of keeping old drives around to read back data is not new. A company called eMag Solutions has all kinds of older tape drives to help companiesretrieve data on their older 3420 and 3480 tape cartridges.
The problem is not just accessing the data on the media, but rendering the "ones" and "zeros" into meaningful information. For example, suppose I saved a copy of my Quicken Tax file every year, and copied them onto a singleDVD for long term storage. The problem is that to access 2002 tax data, I have to run that version of the Quicken 2002 program, and hopefully that version will run on my current computer equipment and operating system.
A client I visited earlier this year had to retrieve 4-year-old Oracle data for litigation reasons. However, to make sense of the data, they had to build a server with a down-level version of AIX and down-level version of Oracle to match the level supported by their homegrown application.
One solution might be to find a new format that is application-independent. Flat text files, Adobe PDF format, MP3 audio files, HTML pages, and JPEG photo images are often used to avoid the requirement of special applications to make sense of the data.Unfortunately, in some countries, the laws actually dictate that business must keep their data in the original "digital format". So, if it was a MS WORD v1 document, it must be kept in v1 format, even though today's WORD 2002 can't even make sense of it, and you have to go to IBM or some other third party that have "rendering tools" that understand these older formats.
Luckily, for the corporate world, IBM has a lot of experience in this area, is the leader in Content Management, offers the world's fastest archive/compliance storage, the DR550, clocked at three times faster than the EMC Centera, WORM tape on LTO Generation 3 and 3592 tape cartridges, and software designed to render older formats into readable form.
For the home user, IBM's recent "Innovation Jam" identified this as one of the top 10 ideas, the idea of "Digital Me", storing not just old tax documents, but photos, music, home videos, and so on. My aunt Nancy passed away, leaving me a box of old VHS tapes, which I will watch this month as I sort through all my paper receipts getting ready to file for 2006 taxes.
Continuing my business trip through Canada, an article by Richard Blackwell titled [The Double Bottom Line] yesterday's Globe and Mail newspaper caught my attention.Here is an excerpt, citing Tim Brodhead, president of the J.W. McConnell Family Foundation in Montreal:
The bottom line for any business is making a profit, right?
But how about considering a different, or additional bottom line: helping make the world a better place to live in.
That's the radical proposition underlying the concept of "social entrepreneurship," the harnessing of business skills for the benefit of the disadvantaged.
Young investors, in particular, now want their investments to produce both financial and social returns, he noted.
Until recently, "we could either make a donation [to a charity] and get zero financial return, or we could invest and get zero social return." People now want more of both, but rules governing charities and business make that tough to accomplish.
One stumbling block is the imperative - entrenched in corporate law - that managers and directors of for-profit companies have a fiduciary duty to maximize profits. That structure is a brick wall that limits the expansion of social entrepreneurship, Mr. Brodhead said.
Some companies have embraced the new paradigm of a double bottom line, even if they are uncomfortable with the "social entrepreneur" label.
This fiduciary duty to maximize profits is discussed in the 2003 documentary[Corporation]. However, some organizations are now trying to aligntheir goals, finding ways to benefit their investers, as well as society overall. For example, organization [ONE.org] helped launch [Product (RED)]:
If you buy a (RED) product from GAP, Motorola, Armani, Converse or Apple, they will give up to 50% of their profit to buy AIDS drugs for mothers and children in Africa. (RED) is the consumer battalion gathering in the shopping malls. You buy the jeans, phones, iPods, shoes, sunglasses, and someone - somebody’s mother, father, daughter or son - will live instead of dying in the poorest part of the world. It’s a different kind of fashion statement.
The company, which has operated in Africa for nearly six decades, expects to increase its investment by more than $US120 million (more than R820 million) over the next two years. In the coming year, IBM expects to hire up to 100 students from Sub-Saharan universities to meet the growing demand in services, global delivery and software development.
"The Sub-Saharan African market is poised for double-digit growth flowing from the development and expansion of telecommunications networks, power grids and transport infrastructure," said Mark Harris, Managing Director, IBM South and Central Africa. "Private and public sector investment in the region is transforming the ability of the market to participate in the global economy."
A recent IBM Global Innovation Outlook (GIO) [report on Africa] indicates that the economies ofdozens of African nations are growing at healthy rates, the best in the past 30 years, with 5.5 to 5.8 percent averageacross the continent. This supports last month's news that [Top IBM thinkers to mentor African students]:
Hundreds of IBM scientists and researchers will mentor college students in Africa. Called Makocha Minds (after the Swahili word for "teacher"), the program will reach hundreds of computer science, engineering and mathematics students.
Makocha Minds is an off-shoot of IBM’s Global Innovation Outlook, an annual symposium of top government, business and academic leaders that uncovers new opportunities for business and societal innovation. "African students need to be trained in entrepreneurship so that they get out there and not just make jobs for themselves but create opportunities to employ others as well,” said Athman Fadhili, a graduate student at the University of Nairobi (Kenya).
Most of the mentoring will be via email and online collaboration.
Mentoring via email and online collaboration is very reasonable. I have mentored both high school and collegestudents through a partnership between IBM Tucson and the Society of Hispanic Professional Engineers[SHPE]. While thekids were all located in Tucson, I rarely am, traveling nearly every week, but I madetime for the kids via email and online collaboration wherever I happened to be.
To make this work, we need to get email and online collaboration in the hands who need them.I got my email thanking me for being a "first day donor" to the One Laptop Per Child "Give 1 Get 1" (G1G1) project,and have added this "badge" to the right panel of my blog. If you click on the badge, you will be takento a series of YouTube videos that further describe the project.
According to the email my donated XO laptop will soon be delivered into the hands of a child in Afghanistan, Cambodia, Haiti, Mongolia or Rwanda.
How do these work? Instead of buying your uncle yet another $25 necktie, consider buying a $25 Kiva certificate.The $25 dollar "micro loan" goes to someone in the third world to improve their situation, start a business, geta job, and so on, and you give your uncle a Kiva certificate so that he can track the progress. I think that isvery clever and innovative.
I am pleased with the turn-out we had attending last week for my Infoboom Webinar on [The Future of Storage]. The 55-minute replay is available on Infoboom, and the slide deck can be downloaded from the [IBM Expert Network].
I mentioned that I was going to Indianapolis and Boston next week to give lectures on this topic. Here are the details:
Indianapolis - September 7, 2011
The Future of Storage with Tony Pearson Luncheon Briefing
Harry & Izzy's
153 South Illinois Street
Indianapolis, IN 46225
Time: 11am to 1:30pm
Boston - September 8, 2011
The Future of Storage with Tony Pearson Briefing and Networking Reception
The Capital Grille
10 Wayside Road
Burlington, MA 01803
Time: 4:30pm to 6:30pm
I will also be in San Francisco for Oracle OpenWorld (Oct 2-6), Auckland New Zealand (Nov 9-11), and Melbourne Australia (Nov 15-17).
Back in October, Daryl Pereira asked me for an interview about my blog. I get a lot of these requests, but this one was different. Daryl is on the IBM DeveloperWorks team, and he was going to interview me to for the "Great Mind Challenge". This is a fun competition for a group of about 100 college students from San Jose State University to get them to learn blogging best practices and techniques.
This was the one post that put me into the #1 position, with over 70,000 hits so far and counting, and that does not include all the people who read my blog through feed readers or the various cross-postings on IBM Storage Community and IBM Virtual Briefing Center.
This blog post was part of a series on IBM Watson, the computer that beat two humans on the "Jeapoardy!" television game show. Having worked closely with the IBM Research scientists to understand how IBM Watson worked so that I could blog about it, I thought a good way for readers to appreciate how it was put together was to explain how to assemble a scaled-down version. My inspiration was an article by John Pultorak that explained [how to build your own Apollo Guidance Computer (AGC) in your basement].
The blog post series proved to be a big hit. IBM Watson helps to demonstrate many modern computer techniques, including business analytics of Big Data, Cloud Computing, and parallel programming techniques such as Hadoop. Showing that a "Watson Jr." could be built in your basement helped to emphasize that IBM Watson was made from hardware and software that are generally available today.
I am very proud of this blog post. I worked with Moshe Yanai and the rest of the XIV team to be completely accurate and correct to set the right level of expectations. So many false statements and FUD had been thrown out about what would happen if a double drive failure happened during the short 30 minute window of opportunity, and it turns out that in most cases, no data is lost, and in all other cases, the lost data can be easily identified and restored. In most cases, this will be less recovery required than a double drive failure on a traditional RAID-5 disk array.
It was also an opportunity to try out Animoto to create a short and simple video. Normally, when marketing needs a video made, it will cost 25,000 dollars USD or more, and take weeks to produce. I was able to get this video done in just a few hours with no out-of-pocket expenses.
After this post, nearly all FUD in the blogosphere about double drive failures disappeared. More importantly, the XIV sales that quarter (2Q2010) was substantially better than the prior quarter. Many XIV sales reps credit this blog post for that huge bump in XIV sales! I guess this could be the Tony Pearson equivalent of the [Colbert Bump].
In 2009 and 2010, I was the third most influential blogger on IBM's Developerworks, and now in 2011, I have risen to number one position! Internally, we call this "Winning the Devy" (like an Emmy, but for DeveloperWorks bloggers). I would like to thank all my readers for continuing to share in the conversation!
Avi Bar-Zeeb of RealityPrime has an interesting post aboutHow Google Earth [really] Works.Normally, people who are very knowledgeable in a topic have a hard time describing concepts in basic terms. Avi was one of the co-founders of Keyhole, the company that built the predecessor for Google Earth, and also worked with Linden Lab for its 3D rendering it its virtual world, so he certainly knows what he is talking about. While he sometimes drops down into techno-talk about patents, the post overall is a good read.
It is perhaps human nature to be curious on how things are put together and how they function, leading to the popularity of web sites like www.howstuffworks.com that cover a wide range of topics.
Many things can be used without understanding their internal inner workings. You can put on a pair of blue jeans without knowing how the cotton was made into denim fabric; lace up your favorite pair of running shoes without understanding the chemical make-up of the plastic that cushions your feet; or drink a glass of beer after your five mile run without knowing how alcohol is processed by your liver.
For technology, however, some people insist they need to know how it works in order for them to get the most use of it. When shopping for a car, for example, a guy might look under the hood, and ask questions about how the engine works, while his wife sits inside the vehicle, counting cup holders and making sure the radio has all the right buttons.
Not all technology suffers from need-to-know-itis. For example, the Apple iPod music player and the Canon PowerShot digital camera, are both just disk systems that read and write data, with knobs and dials on one end, and ports for connectivity on the other. Everyone just asks how to use their controls, and might read the manual to understand how to connect the cables. Few people who use these devices ask how they work before they buy them.
Other disk systems, the kind designed for data centers for the medium and large enterprise, apparently aren't there yet. Storage admins who might happily own both an iPod player and a PowerShot camera, insist they need to know how the technologies inside various storage offerings work. Is this just curiosity talking? Or are there some tasks like configuration, tuning, and support that just can't be done without this knowledge? Does knowing the inner workings somehow make the job more enjoyable, easier, or performed with less stress?
I'm curious what you think, send me a comment on this.
This week, Allyson Klein, Director of Technical Leadership Marketing from Intel, interviewed me for the Intel® [Chip Chat podcast] to promote the upcoming [IBM Edge conference] to be held June 4-8 in Orlando, Florida. Intel is a big sponsor of the conference. The podcast is only about 8 minutes long. Enjoy!
While the rest of Americans were glued to their televisions watching President Obama explain his plan for recovery, my colleagues and Ihad dinner with clients from Canada.
One in particular claimed her father was known as the kingpin of[Flin Flon]. She lives in Ontario now, but she grew up in this smallmining town in Manitoba made famous for winning a government contractto grow crops for medicinal purposes.
Shown at left is the town's mascott, Flinty. Yes, apparently thetown was named after a fictional character of a paperback novel.
Of course, in conversations with clients, it is best to avoid topics like politics or drugs,but the intersection of government health care and implications on IT can't be disregarded.Since Canada has a more efficient healthcare process, the government enjoys a lower costper citizen. President Obama has suggested that the United States should adopt reforms to make the American system more efficient, including electronic medical records.
Not surprisingly, [smarter healthcare] is part of IBM's latest set of strategic initiatives.Digitizing medical information has a variety of benefits:
Information isn't stranded on islands
If there is any situation that needs to deliver the right information, to the right people,at the right time, healthcare is certainly one of them. Having the right information canhelp reduce medical mistakes.
Physicians spend time with their patients, not paperwork
I personally know some doctors here in Tucson, and they are the first to admit that theywould prefer to focus on their core strengths, which they spent many years in medical school,and leave the administrative details to someone else. Focusing on core strengths is acommon theme for successful businesses, and this is no different.
Expertise needs no passport
Medical emergencies do not always happen near the hospital or clinic that your medical records are stored at.An exciting feature of digital information is that it is easy to transport to where it isneeded, unlike paper records or X-ray film.
To learn more about IBM's strategy and vision, see IBM's[Smarter Planet] Web site.
Chris Anderson, of Wired magazine, wrote a great article called The Long Tail.
This article became a book by the same name published earlier this year, and I just discovered it on a recent visit to Second Life. A lot of IBMers are now alsoSecond Lifers, and I suspect it is just a matter of time before we are conductingour customer briefings there, and getting our year-end bonuses paid directly in Linden bucks.(Those of you not familiar with Second Life can watch this 3-minute video fromthe folks at Text100)
Anyways, the Long Tail describes the new economy of entertainment thanks to digitalstorage. Here are some of the key insights.
In the past, entertainment was all about hits: hit songs, hit movies,hit novels, and this was primarily because of the economic realities restricted byphysical space. Chris writes: "An average movie theater will not show a film unless it can attract at least 1,500 people over a two-week run; that's essentially the rent for a screen. An average record store needs to sell at least two copies of a CD per year to make it worth carrying; that's the rent for a half inch of shelf space."
Things have changed. To drive the point home, Robbie Vann-Adibe (CEO of eCast), poses the trick question"What percentage of the top 10,000 titles in any online media store (Netflix, iTunes, Amazon, or any other) will rent or sell at least once a month?" The answer will surprise you. Write down your guess first, then go read here. His digital jukeboxes are able to play from a list of150,000 songs, not the few hundred you'd find at the Tap Room which is rated as having the best jukebox in Tucson.
The phenomenon is not just limited to music. "Take books," Chris writes, "The average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon's book sales come from outside its top 130,000 titles. Consider the implication: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are..."
This has incredible implications for the storage industry. For one, content providers are going to dig deep into their archives to digitize and deliver "long tail" offerings. If they don't have a deep archive, many will start to build one. Second, the need to search through that large volume of content will become more critical. Classifying and indexing with the appropriate tags and metadata will be an important task.
"The murals in restaurants are on par with the food in museums." --- Peter De Vries
The quote above applies to blogs as well. Those about competitive products of which the blogger has little to no hands-on experience tend to be terribly misleading or technically inaccurate. We saw this last month as Sun Microsystems' Jeff Savit tried to discuss the IBM System z10 EC mainframe.
This time, it comes from EMC bloggers discussing NetApp equipment, and by association, IBM System Storage N series gear.I was going to comment on the ridiculous posts by fellow bloggers from EMC about SnapLock compliance feature on the NetApp, but my buddies at NetApp had already done this for me, saving me the trouble.
The hysterical nature of writing from EMC, and the calm responses from NetApp, speak volumes about the culturesof both companies.
The key point is that none of the "Non-erasable, Non-Rewriteable" (NENR) storage out there are certified as compliant by any government agency on the planet. Governments just aren't in the business of certifying such things. The best you can get is a third-party consultant, such as [Cohasset Associates], to help make decisions that are best for each particular situation.
In addition to SnapLock on N series, IBM offers the [IBM System Storage DR550], WORM tape and optical systems, all of which have been deemed compliant to the U.S. Securities and Exchange Commission [SEC 17a-4] federal regulations by Cohasset Associates. For medical patient records and images like X-rays, IBM offers the Grid Medical Archive Solution [GMAS]designed to meet the requirements of the U.S. Health Insurance Portability and Accountability Act[HIPAA].For other government or industry regulations, consult with your legal counsel.
An astute reader brought this to my attention. The newest addition to our "IBM Express Portfolio"set of SMB-oriented offerings is the new TS3100 tape library. This has one LTO Gen 3 drive and up to 22 cartridges, which can be a mix of WORM and rewriteable cartridges,beautifully packaged in a small 2U high (3.5 inch) rack-mountable chassis. Each cartridge can hold up to 800GB uncompressed, or 1.6TB with typical 2-to-1 compression.
This tape library would be a great complement to TSM Express for backup, and to theDR550 Express for archive and compliance storage.
And now, for a limited time, there is a $1500 rebate, check website for details.
Well, I am back safely from my trip last week to Chicago, and now I am writing this in Madrid, Spain, on my way to Brussels, Belgium for the IT Storage Expo.
For those who have asked how the construction on the new Tucson EBC is going, here are a few pictures I took on Friday. As you can see, it is coming along nicely. The official grand opening will be April 2.
Last Tuesday, we had our official "Grand Opening" for the new Tucson Executive Briefing Center!
We sent out fancy invitations to all the IBM executives who supported this center, local dignitaries from the Tucson and State of Arizona level, and all of the IBM employees on the Tucson campus.
Since our new center is significantly cozier (5700 square feet versus our previous 15,000 square feet), we split the day into two separate events. The first for the IBM executives and local VIPs, and the second for the rest of the IBM employees on campus.
Of course, there is no free lunch. The day started out with a series of speeches. My manager, Doug Davies, was the master of ceremonies to introduce each speaker.
Alistair Symon, IBM Vice President of Enterprise Storage, explained how important storage affects everyone's lives. If you use an ATM machine to withdraw money, for example, you are most probably using IBM System Storage behind the scenes. Nearly all of the IBM disk and tape storage products are designed here in Tucson.
Bruce Wright (shown here) directs the University of Arizona's Office of University Research Parks, serves as CEO of the UA Tech Park, and the founder and president of the Arizona Center for Innovation. Bruce said a few words on how please he was that IBM decided to reverse its July 2011 decision to leave Tucson. The UofA owns all the property, renting back four of the eleven buildings back to IBM, so is effectively our landlord. Next year will mark the 20th anniversary of IBM's sale of the technology park to the University.
Tucson Councilwoman Shirley Scott talked about the improtance of high-paying jobs to the local economy. While IBMers in Tucson are paid less than our counterparts in San Jose, Austin, Raleigh or Poughkeepsie, we are certainly [paid more than the average Tucsonan], thus helping to raise the standard of living here.
Dr. Michael Varney, president and CEO of the local Tucson Metropolitan Chamber of Commerce, praised IBM for its strong reputation in ethics and diversity.
My new second-line manager, Karl Duvalsaint, and my new third-line manager, Doug Dreyer, emphasized the importance of co-locating Briefing Centers in sites that have Research and Development activity. It is important for clients to interact directly with developers, and it is also good for developers to understand directly from clients their needs, preferences and requirements. Worldwide, the IBM Systems and Technology Group has only twelve Executive Briefing Centers, and the Tucson EBC is one of them.
This is not to say that IBM does not have centers in other locations. Our newest client center in Singapore is a shining example. Of course, if they want experts to speak to clients there, they need to be flown in. Doug Dreyer mentioned that IBM plans to launch six such centers in Africa as well.
Next was the ribbon cutting. From left to right, Lee Olguin (our Gunny Sargeant), Tucson Councilwoman Shirley Scott, UofA's Bruce Wright, IBM VP of Program Management Calline Sanchez, My second-line manager Karl Duvalsaint, IBM VP Allistair Simon, my first-line manager Doug Davies, Tucson Chamber of Commerce President Dr. Michael Varney, and my third-line manager Doug Dreyer. We had a member of the local high school band do the drum roll.
Once the ribbon was cut, the IBM Executves and local VIPs were brought in to see the new facility, which has two large rooms, one common dining area, an 800-square foot green data center to showcase our products, our own set of restrooms, a galley to stage up the food and beverage service, and two smaller rooms for private conversations or conference calls. A local high school band provided live music throughout the day.
I hope everyone had some time these past few weeks of the Winter Solstice to enjoy some time off with friends and family. I had a great trip to New York City, got to visit my brother and his friends, went to see my friends in Michigan to celebrate New Years Eve, and see the world premiere of [LexiBaby], an independent film from fellow filmmaker Jonathan Petro.
The latter of course from fellow IBMers, corporate executives receiving bailout money, attorneys that specialize in foreclosures, and the lucky few who will be in Washington DC for the US Presidential Inauguration.In addition to all the bailout money from banks, insurance companies and automakers that will be spent on IBM equipment and services, there might be additional funds from the US Government to improve our country's information infrastructure.In a recent Forbes article titled[The Tech Solution To The Recession], Andy Greenberg writes about US president-elect Barack Obama's ideas about a stimulus to the economy. Here's an excerpt:
"IBM, for starters, believes that a massive infusion of cash should go toward cutting-edge technology. Last month, IBM CEO Sam Palmisano presented a report to Obama's transition team from the Information Technology and Innovation Foundation (ITIF) that argues that a $30 billion investment in universal broadband, health information technology and a smarter power grid could create 950,000 jobs.
"Those disparities, and IBM's argument for focusing a stimulus plan on technology in general, come from what economists have dubbed "network multipliers." The computing giant, and ITIF, argue that technology creates more jobs than other types of infrastructure by enabling new types of businesses.
"If you build more roads, people don't buy more tires or GPS systems, but if you build better networks, you create entirely new business applications," says Rob Atkinson, president of ITIF and an author of the think tank's report. "Something like YouTube could never have existed without broadband."
"Regardless of precisely how tech stimulus money gets spent, IBM will likely sweep up a significant chunk of those taxpayer funds, given the computing giant's diverse hardware, software and services businesses. Other IT infrastructure giants like Microsoft, Hewlett Packard, Oracle and SAP are also likely to vie for pieces of Obama's stimulus package aimed at technology.
"But among those tech companies, IBM has been especially active in driving home the need for national investment in tech systems. In a November speech to the Council on Foreign Relations, Palmisano argued that that the U.S. needs to invest in innovation not just as a solution to our current recession but as a competitive measure in an increasingly integrated and technologically advanced world."
Continuing my business trip through Asia, I have left Chengdu, China, and am now in Kuala Lumpur, Malaysia.
On Sunday, a colleague and I went to the famous Petronas Twin Towers, which a few years ago were officially the tallestbuildings in the world. If you get there early enough in the day, and wait in line for a few hours, you can get a ticket permitting you to go up to the "Skybridge" on the 41st floor that connects the two buildings. The views are stunning, and I am glad to have done this.(If you are afraid of heights, get cured by facing your fears with skydiving)
You would think that a question as simple as "Which is the tallest building in the world?" could easily be answered, given that buildings remain fixed in one place and do not drastically shrink or get taller over time or weather conditions, and the unit of height, the "meter", is an officially accepted standard in all countries, defined as the distance traveled by light in absolute vacuum in 1/299,792,458 of a second.
The controversy stems around two key areas of dispute:
What constitutes a building?
A building is a structure intended for continuous human occupancy, as opposed to the dozens ofradio and television broadcasting towers which measure over 600 meters in height. The Petronas Twin Towers is occupied by a variety of business tenants and would qualify as a building. Radio and Television towers are not intended for occupation, and should not be considered.
Where do you start measuring, and where do you stop?
Since 1969, the height was generally based on a building's height from the sidewalk level of the main entrance to the architectural top of the building. The "architectural top" included towers, spires (but not antennas), masts or flagpoles. Should the measurements be only to the top to the highest inhabitable floor?
What if the building has many more floors below ground level? What if the building exists in a body of water, should sidewalk level equate to water level, and at low tide or high tide? (Laugh now, but this might happen sooner than you think!)
To bring some sanity to these comparisons, the Council on Tall Buildings and Urban Habitat has tried to standardize the terms and definitions to makecomparisons between buildings fair. Why does all this matter whose building is tallest? It matters in twoways:
People and companies are willing to pay more to be a tenant in tall towers, affording a luxurious bird's-eyeview to impress friends, partners and clients, and so the rankings can influence purchase or leasing prices of floorspace in these buildings.
Architects and engineers involved in building these structures want to list these on their resume.These buildings are an impressive feat of engineering, and the teams involved collaborate in a global mannerto accomplish them. If an architecture or engineeering company can build the world's tallest building, you can trust themto build one for you. The rankings can help drive revenues in generating demand for services and offerings.
What does any of this have to do with storage? Two weeks ago, IBM and the Storage Performance Councilanswered the question "Which is the fastest disk system?" with apress release. Customers thatcare about performance of their most mission critical applications are often willing to pay a premium to run theirapplications on the fastest disk system, and the IBM System Storage SAN Volume Controller, built through aglobal collaboration of architects and engineers across several countries, is (in my opinion at least) an impressive feat of storage engineering.