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Wednesday morning at the [Oracle OpenWorld 2011] conference started with another keynote session. This time, Safra Catz, CFO and President of Oracle, introduced John Chambers, CEO of Cisco.
John says Cisco is helping to "empower the customer through market transitions." This includes helping customers decide how to deploy new technology, choosing between integrated stacks and interoperable components, scaling the business with a flat IT budget, and how/when to decide on moving to the cloud.
(FTC Disclosure: IBM resells Cisco switches and directors and are considered a partner in this sense. If you are going to buy Cisco switches and directors, please consider buying them through IBM.)
The information economy is transitioning to a networked one. Access to information is not as important as access to expertise. Process and Procedures are not as important as Communities and Relationships. The old style Command-and-Control management is giving way to Collaboration. He showed a chart that showed the evolution from routed/bridged networks to packet/mobile and video. He also had a chart that showed the evolution from Mainframe/Mini-computers, to Client/Server and Web, to Virtualization in the Cloud. He also indicated that Google's acquisition of Motorola was indicative of the "Death of the PC".
High Tech companies must re-invent themselves to stay relevant. Here were Cisco's five "Foundational Priorities":
Leadership in the Core. This refers to his core business of high-end Ethernet and Fibre Channel directors.
Collaboration. This was the original promise of networking computers together, was to bring people together also. He feels that "Collaboration" will take off in the 2010's.
Data Center/Virtualization/Cloud. Cisco is now in the business of selling computers. They are now #2 in North America for x86 server sales, and #3 globally. In this regard, they are a direct competitor to both IBM and Oracle at this conference. John wants to create "borderless" networks between Private and Public clouds. He claims that they have now 8,228 Ciscu UCS customers over the past 18 months. This was a slam at Oracle, who hasn't sold half that many new systems in the same time period.
Video. John indicated that every product in the Cisco family is video-enabled, from the Cius tablet, to WebEx, to TelePresence, to all of his switches and directors. In theory, the "Flip" video cam that Cisco dropped in their latest round of layoffs would have also been counted in that category. John indicates that he envisions video will take over as the predominant communication mechanism. Back in 2006, at Oracle OpenWorld, John showed a chart that indicated that people will transition from passive TV-watchers to active video producers. Here we are five years later, and while 24 hours' worth of video are uploaded to YouTube every second, most people are still TV-watchers.
Architectures for Business Transformation. He elaborated on this to refer to issues like reliability, security, and products that are designed to work together. Business and Government leaders are focused on their business, not technology.
He gave a demo of Cisco UCS. This is a 4U collection of server blades, with up to 384GB of DRAM using 8GB DIMMs, or 192GB using much-cheaper 4GB DIMMs. There are 2 switches with 8 ports each 10GbE, for a total of 160 Gbps, that can carry both Ethernet and FCoE traffic. The UCS System Manager is similar to IBM's Unified Resource Manager in that it manages the entire box. A "service profile" has 40 to 50 BIOS settings that can be applied to give each x86 blade a specific personality. You can re-provision these by changing their service profile as needed.
The next demo was really cool. They took video that involved people talking, and had it "machine transcribed" so that you can read the words being said in the video. Type in a word like "tolerances" in the search engine, and the video advances exactly to the spot where that word is uttered.
The next demo after that involved a special camera for monitoring High-Occupancy Vehicle (HOV) lanes in traffic. In an example used in London, UK, the camera can see inside the car and confirm there are enough people to justify HOV usage, and if not, scan the license plate and charge the owner of the vehicle a fine. (In a sense, "Big Data" analytics combined with Cisco's vision of ubiquitous video equals [Big Brother])
In another slam against Oracle, John actually backed up his claims with published benchmarks. He wrapped up his talk with: "If I have done my job well, then you will all leave this room a bit uncomfortable." Not surprisingly, John didn't mention either the vBlock relationship with EMC, or the FlexPod relationship with NetApp.
Wednesday afternoon at the [Oracle OpenWorld 2011] conference started with another keynote session.
In a last minute substitution, Oracle OpenWorld rescheduled Salesforce.com CEO Marc Benioff's keynote from Wednesday to a Thursday 8:00am morning general session, to make room for S. D. Shibulal, CEO of InfoSys Consulting.
(Forbes Magazine considers InfoSys the #15 [most innovative company]. To give this some context, Salesforce.com and Amazon.com are #1 and #2, Google and Apple are in the top 10, and Oracle is #77.
S.D. started out saying that "Today is October 4, a very important day in history!" This was October 6, so everybody was a bit confused, checking their watches and tablets to confirm what day it was. What he was referring to was the first trans-pacific flight that happened October 4 exactly 80 years ago, the pilots were awarded medals and accolades for this tremendous achievement. This year, trans-pacific flights happen every day, and nobody raises an eyebrow. I looked this up, and the first trans-pacific flight happened [June 9, 1928] from California to Australia involved stops in Hawaii and Fiji, but [Clyde Edward Pangborn] is remembered for his October 4, 1931 flight as the first non-stop flight, from Japan to Seattle, Washington. His point, however, is that innovation has a lot of "firsts" that people don't realize until things are commonplace.
If you look at the 1991 list of Fortune 500 companies, only 25 percent of these still are in operation today (IBM is one of them!) The rest failed to stay relevant, to reach and scale as needed for market transitions. He gave examples of travel agencies and the Encyclopedia Brittanica that failed to adapt in the face of [disintermediation]. Success in today's marketplace requires three things:
Predicting and sensing tomorrow's demand
Influencing tomorrow's demand
Fulfilling tomorrow's demand
Ming Tsai, Managing Director and Chief Client Office of InfoSys, asked a series of questions:
"Is Market Research dead?" In 2010, over 4 EB of data were generated. Marketeers do not need to conduct surveys to generate more data, they are drowning in data that is all around them. 80 percent of profits come from 20 percent of your clients.
"Who controls the message?" This was perhaps a tip of the hat to ousted Marc Benioff of Salesforce.com for being able to organize his own last-minute keynote at the St. Regis hotel using twitter and other social media. I was not there, but apparently the place was packed with a line around the building to hear Marc talk.
"Is Product Development backwards? This is referring to the standard waterfall approach of designing a product, shipping a product, with the first interaction with the end customer being the last stage. In new "agile" development models, customers are engaged up front, with highly iterative deployments, to ensure that the final product meets customer requirements.
He showed a product called "Social Edge" from InfoSys that determines "sentiment analysis". Users can co-create their own user experience.
Paul Gottsegen, InfoSys, explained how "Mobility" is challenging existing business models. Their latest product "mConnect" offers to link web applications to any mobile device. This includes healthcare monitoring, cash for the 50 percent of the world that are "unbanked", and even Cable TV on an iPad. He brought on stage Bill Tucker, VP of IT at Nordstrom, a retail outlet of fine clothing.
(I have a collection of Nordstrom jackets that I had bought in San Francisco Union Square throughout the years. Every time that I fly from Tucson to San Francisco, especially in the summer, it is freezing cold, and I need to buy a jacket. This time I was prepared, and brought several of me jackets with me.)
Bill explained that people are not comparing their end-user experience at Nordstrom's with direct competitors like Macy's, but rather with all of their other end-user experiences like that at Starbuck's coffee, or the Apple store. This raises the bar in customer expectations. Nordstrom has been force to make drastic improvements to keep up with these expectations.
Prasad Thirkutam, InfoSys, asked if supply chains are agile and adaptive enough. He mentioned that 40 percent of Flash memory and 60 percent of circuit boards are made in Japan that were recently hit by an earthquake and tsunami. He explained product "Demand-to-Deliver" solution from InfoSys that provides multi-level inventory, identifying the safety stock levels based on various analytics. This reduces waste by 7 percent, and shortens cash from 60 days to 40 days.
Prasad introduced Vin Melvin, CIO of Arrow Electronics. His focus is to get data "correct". To increase end-to-end speed to handle order changes and cancelations, and to optimize and re-balance supply chain as needed.
(FTC Disclosure: Arrow is a distributor of IBM equipment. I have worked with Arrow many years.)
The last keynote session of the [Oracle OpenWorld 2011] conference was Oracle making a few major announcements.
Steve Miranda, Senior VP for Oracle Applications, explained the new "Fusion 11g Apps" which are now generally available. Basically, they took all the scattered applications they have from acquisitions of PeopleSoft, JD Edwards, Siebel and so on, and re-wrote them to industry-standard Java so that they would all run either on-premise or in the Cloud. The Enterprise Apps come in seven categories: Financials like General Ledger and Payroll; Human Capital Management (HCM) formerly known as Human Resources; Supply Chain Management (SCM); Customer Relationship Management (CRM); Governance Risk and Compliance (GRC); Procurement; and Project/Portfolio Management (PPM). Oracle also has "Industry Apps" for specific verticals.
All of these apps have "embedded BI" (business intelligence), such as dashboards, multi-dimensional calculations, decision support, and real-time optimization. This is intended to help the end-user answer four questions:
What do you need to do today?
How to get it done?
What you need to know today?
Who can help you?
Larry Ellison, Oracle CEO, said that it took six years to rewrite all the Fusion Apps. They used an "agile" development model with over 200 early adopters to ensure that these applications were successful. They were under a "controlled release program" but now that is over, and the applications are generally available. Larry indicates that these applications were developed under the concepts of Service Oriented Architecture [SOA], which neither Salesforce.com nor SAP R3 have.
(This made me chuckle. SOA was initially developed by IBM and Microsoft, but is now industry standard. There is no reason not to develop software that isn't SOA.)
Following the IBM model, Oracle has built-in the security at the OS, Database and Middleware layer, rather than in each application. As IBM has understood for several decades, a secure infrastructure is the way to go so that all applications are secure.
With all these Fusion Apps now re-written so that they work on industry-standard Java (J2EE, actually), allowing them to run either on-premise or out on the Cloud, Larry Ellison said "I guess we need a Cloud!" This started his announcement of the "Oracle Public Cloud" [OPC]. OPC has both PaaS and SaaS. The PaaS would offer VM instances with support for database and Java services. The SaaS would be all the Fusion Apps rented on the "as-a-service" model. Rather than force everyone to Oracle 11g, you can run any Oracle database on OPC, and you can run any Java or J2EE application on the OPC.
Your data is portable. Larry is pro-choice, and wants people to be able to move from any cloud to any cloud. Since it's based on industry-standard Java, applications can move seamlessly between OPC, Amazon EC2 and IBM SmartCloud. IBM has been a major force behind [Open Cloud Standards], so it is always good that other major vendors follow suit.
He quoted [someone as saying "Beware of False Clouds"] This was Salesforce.com CEO Marc Benioff's attack against all "Private Cloud" IT vendors. Larry twisted this to say he agrees, "True Clouds" are based on open industry standards, and "False Clouds" are vendor-lockin. OPC is based on Java, J2EE, XML, BPEL and Ruby on Rails, whereas Salesforce.com is based on proprietary Heroku and APEX. He called Salesforce.com the "Roach Motel of Cloud Computing" .. you can check in, but you can't check out.
OPC plans to offer some "data sources", including Dun&Bradstreet news feed, Twitter, Facebook and other social networks. It is based on a monthly subscription using a self-service portal. The resources are elastic, with capacity delivered on demand. He claims that Salesforce.com is rate-limited, and cancels long-running jobs if they are consuming too many resources. Larry said OPC would never do that.
Larry said that there are private-only offerings like SAP R3, and public-only offerings like Salesforce.com, Workday, and Taleo, but Oracle instead has adopted the IBM model of supporting choice between private, public and hybrid clouds.
Larry then attacked "Multi-tenancy", specifically, the idea that SaaS providers often use a single database instance, but then create a column to identify which records belong to which tenants. He said this was state-of-the-art 15 years ago, but is a bad idea now. Too risky. Instead, Larry's OPC has unique database instances for each tenant through virtualization.
Larry also announced the Oracle Social Network (OSN). This is a corporate-version of Facebook, that supports collaboration and file-sharing, similar to IBM [LotusLive], Google Docs, or Microsoft Office365. All of the Fusion Apps are written to interface directly with the OSN or any of these other social networks through APIs. This includes navigation and integrated social networking. He also indicated that all Fusion Apps run on mobile devices. He showed the SAP R3 GUI, and said it reminded him of "the fins on a 1968 Cadillac!"
Larry said that other CRM SaaS focus on helping sales managers track their employees, but Oracle's CRM helps sellers sell more.
He then gave an example of a mythical sales manager Bob, and his sales employee Julian, selling two Exadata boxes for $4.8 Million USD. A "safe harbor" statement was shown at the beginning of this keynote, to make sure nobody asks to buy Exadata boxes this cheap.
This post concludes my series of posts on Oracle OpenWorld 2011 conference. Here are some pictures from Wednesday and Thursday.
IBM as the yardstick by which everyone measures against
Our friends at Violin Memory systems mentioned our joint-venture success results with IBM GPFS, scanning 10 billion files in less than an hour. (Their booth must have been slow, because members of their team spent a lot of time in our IBM booth!)
In fact, it seemed every company compared themselves to IBM in one fashion or another. Larry said that "IBM is a great company" and mentioned the IBM systems several times in comparisons to Oracle's newly announced hardware offerings.
Larry's Sailing Vessel
When things slowed down, I took a walk to see the other parts of the exhibition area. In the Moscone West building was Larry's catamaran that won [last year's America's Cup].
I used to sail myself, and have been part of crews in sailing races in both Japan and Australia. A few years ago, I watched the America's Cup time trials in New Zealand.
On the Streets of San Francisco
On the streets, IBM had advertised some of its products in a manner that thousands of attendees would see every day. Here we have some factoids related to IBM Netezza and DB2 database on POWER servers. We were very careful not to mention either product in the IBM Booth itself, as we all understand that IBM is a guest in Oracle's house this week. We certainly don't want to do anything to upset Larry in any way to make him treat IBM like he treated HP last year, or Salesforce.com this year.
Rest in Peace, Steve Jobs, 1955-2011
On Wednesday evening at Oracle OpenWorld, we were tearing down the booth when we heard that Apple co-founder Steve Jobs had passed away. This is truly a loss for the entire IT industry. I never met Steve in person, nor have I been to any Apple conferences like MacWorld that he spoke at.
At various keynote sessions, Larry Ellison compared his Oracle products to those of Apple, Inc., suggesting that Oracle is the "Apple for the Enterprise".
On our way back to the Hilton hotel on O'Farrell, there was a candle vigil at the Apple Store near Union Square. People left sticky notes on the glass window.
There were a lot of tributes to Steve Jobs, but I liked this 15-minute video of his 2005 Commencement Speech at Stanford University titled [How to Live before you Die.
This will be one of those moments where years later, many people will remember exactly where they were, and what they were doing, when they heard the news. For many, that news came as tweets or text messages on the very iPhones and iPads he helped design.
Rock Concert - Wednesday night
On Wednesday evening, I joined thousands of other attendees on Treasure Island to hear and watch Sting, Tom Petty and the Heartbreakers, and the English Beat in concert. It was cold and dark, but we all had a good time. Needless to say, I didn't make it to Marc Benioff's 8:00am Thursday morning session!
A word of advice: If you go to an evening rock concert at Treasure Island, dress warmly!
Despite the sad news about Steve Jobs, I had a great time at this conference. I learned a lot about what other IT vendors are doing, talked to dozens of IBM clients at the booth, and got to make some new friends that work in other parts of IBM.
(FTC Disclosure: I work for IBM. IBM and Apple are technology partners. I proudly own an Apple iPod, several Mac Mini computers and shares of stock in both IBM and Apple, Inc.)
I took over a hundred pictures at this event. Here are a few of my favorites from Monday and Tuesday.
The IBM Booth #1111 Moscone South
I spent most of my time at the booth in the exhibition area. It was a huge booth, covering various software offerings in the front, and servers and storage systems in the back. Here I am next to the "IBM Watson" simulator, allowing people to play Jeopardy! game against Watson.
In the front was "EoS" which stands for "Exchanging Opinions for Solutions" -- an interactive screen developed by Somnio that allows people to enter questions and opinions and get crowd-sourced answers from people following the Twitter stream. The EoS was connected to the [IBM Mobile App] so people could follow the conversation.
IBM Customer Appreciation Events
On Monday evening we had some customer appreciation events. First was for IBM customers of "JD Edwards", which runs on "IBM i" operating system on POWER servers. This was an elegant affair at the [Weinstein Gallery] surrounded by works of art by Pablo Picasso and Marc Chagall. One customer expressed concern that Oracle would functionally stabilize JD Edwards "World" software and force everyone to move over to "Enterprise One". I told him that I had seen the roadmap for "World" and there are three healthy releases planned for its future. He should have nothing to worry about. IBM and Oracle will work together to make sure our mutual customers get the solutions they need.
Later, we went to the "Infusion" bar for another "IBM appreciation" event with a live band. Here's a Polaroid photo taken of me in the crowd.
Titan Gala Award Reception
On Tuesday night, Oracle gave out awards in 29 categories. IBM won three this year. I took a photo with the ladies from Beach Blanket Babylon, and a mermaid! Joining me to celebrate the awards were IBMers Carolann Kohler, Boyd Fenton, Sue Haad, and Susan Adomovich.
This is my first time attending Oracle OpenWorld, so naively I asked why there were only 29 categories and not an even 30. The IBMers joked that the 30th might as well have been "Best Server/Storage Platform for Integer Math" which Larry Ellison conceded that IBM's POWER 795 server wins over Oracle's new SPARC T4 Supercluster. As Larry said during his keynote "We still have some work to do to beat IBM!"
The event was held at the San Francisco City Hall, I got to walk on the red carpet, with lavish food and drink. I was even given a hand-rolled cigar! Thank you Oracle! We are proud to be your "Diamond Partner" helping our mutual customers get the most out of our solutions.
The "Booth Babes" Controversy
At the EMC booth, these three lovely ladies, Jennifer, Tamara and Manuela, were just a few of the dozen so-called booth babes EMC hired from a local agency. Attendees with technical questions were directed to the EMC guys in the back of the booth, behind the wall.
IBM stopped using "booth babes" a long while ago. At IBM Booth #1111, we had a healthy balance of real men and women executives, technical experts, and support staff at the IBM booth.
A guy from EMC came over to our booth later to explain that EMC is at two other events this same week, and their technical staff is spread thin. EMC is a small company, and skilled technical people are in short supply. We get it. Not every IT vendor has an army of experts in every category like IBM.
I want to thank the IBM-Oracle Alliance team, especially Nancy Spurry and Carolann Kohler for having me involved in these events.
Well, I had a pleasant vacation. I took a trip up to beautiful Lake Powell in Northern Arizona as part of a "Murder Mystery Dinner" weekend. This trip was organized by AAA and Lake Powell in association with the professionals at [Murder Ink Productions] out of Phoenix.
The trip involved two busloads of people from Tucson and Phoenix driving up to Lake Powell, with a series of meals that introduced all the characters and gave out clues to solve a murder. At the end of the dinner on the last evening, we had to guess who dunnit, how, and why. I solved it, and got this lovely tee-shirt.
More importantly, the trip gave me a chance to read
[The Numerati] by Stephen Baker. The author explains all the different ways that "analysts" are able to crunch through the large volumes of data to gain insight. He has chapters on how this is done for shoppers in retail sales, voters for upcoming elections, patients for medical care, and even matchmaking services like chemistry.com. Like the Murder Mystery Dinner, there are too many suspects and too many clues, but these number-crunchers, which Mr. Baker calls The Numerati, are able to figure out through advanced business analytics.
FTC Notice: I recommend this book. I did not receive any compensation to mention this book on this blog, I did not receive a copy of the book free for this review, and I do not know the author. Everyone in my staff is reading this book, and I borrowed a copy from a co-worker.
If you don't understand how this all works, here is a quick 6-minute [video] on YouTube.
Michael Scott, one of my "Second Life" builder/scripters, for demonstrating client-focused dedication to IBM's corporate values.
Our site manager, Terri Mitchell, did a recap of all our recent awards and accomplishments.Of the nine Design Innovation awards won by IBM this year at the CeBIT conference, eight were for IBM System Storage products!
The IBM System Storage EXP3000: an entry-level data storage server that is optimized for cost-sensitive and space-limited environments and employs a user-centered design that enables ease of use and simple tool-less installation and removal of all components.
The IBM System Storage N7000 Series: a modular disk storage system that delivers high-end enterprise storage and data management value ideal for large-scale applications, while helping to anticipate growth, maintaindata availability and reduce costs.
The IBM System Storage N5000 Series: a modular disk storage system designed to address the entire spectrum of data availability challenges while offering value in price and scalability. Built-in enterprise serviceability and manageability features support efforts to increasereliability and simplify storage infrastructure and maintenance.
The IBM System Storage N3700: a filer that integrates storage and storage processing into a single unit, facilitating affordable network deployments.
The IBM System Storage DS4700: a NEBS-compliant disk storage server designed to address requirements for companies in the telecommunications industry, as well as other segments, such as oil and gas, meeting standardsfor electromagnetic compatibility, thermal robustness, earthquake and office vibration resistance, and provides protection for the product components from airborne contaminants.
The IBM System Storage EXP810: a data storage expansion unit capable of 4.8 Terabytes of physical storage, with a user-centered and tool-less design featuring redundant power, cooling, and disk modules for ease of use and simple serviceability.
The IBM System Storage TS3400: an affordable, space-friendly tape library for users in remote locations that supports enterprise-class technology and encryption capabilities.
A representative from Tucson's Brewster Center presented Terri an award, thanking IBM for its strong support for the community through various charity initiatives.
The final speaker was a new IBM client, Tony Casella, the IT Director of the town of Marana. Recently, the town of Marana selected IBM products made big news. Arizona is the fastest growing state in the USA, and the town of Marana, just north of Tucson, is one of the fastest growing communities in Arizona. The town is growing so large that it will soon spill over from Pima into Pinal county, and will be the first town in Arizona authorized to span county boundaries.
Well, it's Tuesday, and so it is "announcement day" again! Actually, for me it is Wednesday morning herein Mumbai, India, but since I was "press embargoed" until 4pm EDT in talking about these enhancements, I had to wait until Wednesday morning here to talk about them.
World's Fastest 1TB tape drive
IBM announced its new enterprise [TS1130 tape drive]and corresponding [TS3500 tape library support]. This one has a funny back-story. Last week while we were preparing the Press Release, we debated on whether we should compare the 1TB per cartridge capacity as double that of Sun's Enterprise T10000 (500GB), or LTO-4 (800GB). The problem changed when Sun announced on Monday they too had a 1TB tape drive, so now instead ofsaying that we had the "World's First 1TB tape drive", we quickly changed this to the "World's Fastest 1TB tape drive" instead. At 160MB/sec top speed, IBM's TS1130 is 33 percent faster than Sun's latest announcement. Sun was rather vague when they will actually ship their new units, so IBM may still end up being first to deliver as well.
While EMC and other disk-only vendors have stopped claiming that "tape is dead", these recent announcements from IBM and Sun indicate that indeed tape is alive and well. IBM is able to borrow technologies from disk, such as the Giant Magneto Resistive (GMR) head over to its tape offerings, which means much of the R&D for disk applies to tape, keeping both forms ofstorage well invested. Tape continues to be the "greenest" storage option, more energy efficient than disk, optical, film, microfiche and even paper.
On the LTO front, IBM enhanced the reporting capabilities of its[TS3310] midrange tape library. This includes identifying the resource utilization of the drives, reporting on media integrity, and improved diagnostics to support library-managed encryption.
IBM System Storage DR550
As a blended disk-and-tape solution, the [IBM System Storage DR550] easily replaces the EMC Centera to meet compliance storagerequirements. IBM announced that we have greatly expanded its scalability, being able to support both 1TBdisk drives, as well as being able to attach to either IBM or Sun's 1TB tape drives.
Massive Array of Idle Disks (MAID)
IBM now offers a "Sleep Mode" in the firmware of the [IBM System Storage DCS9550], which is often called "Massive Array of Idle Disks" (MAID) or spin-down capability. This can reduce the amount of power consumed during idle times.
That's a lot of exciting stuff. I'm off to breakfast now.
The "Storage Symposium Mexico - 2008" conference was a great success this week!
Day 1 - The plan was for me to arrive for the Wednesday night reception. Eachattendee was given a copy of my latest book[Inside System Storage: Volume I] and I was planning to sign them. I thought perhaps we should have a "book signing" tablelike all of the other published authors have.
Things didn't go according to plan. Thunderstorms at the Mexico City airport forced our pilot to find an alternate airport. Nearby Acapulco airport was the logical choice, but was full from all the otherflights, so the plane ended up in a tiny town called McAllen, Texas. I did not arrive until the morning of Day 2,so ended up signing the books throughout Thursday and Friday, during breaks and meals, wherever they couldfind me!
Special thanks to fellow IBMer Ian Henderson who picked me up from the airport at such an awkward hour anddrive me all the way to Cuernavaca!
All of us, IBMers, Business Partners and clients alike, all donned black tee-shirtswith a white eightbar logo for a group photo with one of those "wide lens" cameras. While we werebeing assembled onto the bleachers, I took this quick snapshot of myself and some of the guys behind me.
I was original scheduled to be first to speak, but with my flight delays, was moved to a time slot after lunch.After a big Mexican lunch, the conference coordinators were afraid the attendees might fall asleep,a Mexican tradition called [siesta], so I wasinstructed to WAKE THEM UP! Fortunately, my topic was Information Lifecycle Management, a topicI am very passionate about, since my days working on DFSMS on the mainframe. With 30percent reduction in hardware capital expenditures, 30 percent reduction in operational costs, and typical payback periods between 15 to 24 months, the presentation got everyone's attention.
Of course, a lot happens outside of the formal meetings. We had a Japanese theme dinner, where we woreJapanese Hachimaki [headbands]with the eightbar logo. For those not familiar with Japanese culture, hachimaki are worn today not so much for the practical purpose to catch the perspiration but rather for mental stimulation to express one's determination. Some students wear hachimaki when they study to put themselves in the right spirit and frame of mind.
Shown here are presenters Mike Griese (Infrastructure Management with IBM TotalStorage Productivity Center),Dave Larimer (Backup and Storage Management with IBM Tivoli Storage Manager), myself, and John Hamano(Unified Storage with IBM System Storage N series).
Day 3 - Wrapping up the week, I presented two more times.
First, I covered IBM Disk Virtualization with IBM SAN Volume Controller. One interesting question was if the SAN Volume Controller could be made to looklike a Virtual Tape Library. I explained that this was never part of the original design, but that if you wantto combine SVC with a VTL into a combined disk-and-tape blended solution, consider using theIBM product called Scale-Out File Services[SoFS] which I covered in my post[Moredetails about IBM clustered scalable NAS].
During one of the breaks, I took a picture of the behind-the-scenes staff that put this together. They had created these huge blocks representing puzzle pieces, emphasizing how IBM is one of the few ITvendors that can bring all the pieces together for a complete solution.
Shown hereare Mike Griese (presenter), Cyntia Martinez, Claudia Aviles, Cesar Campos (IBM Business Unit Executive forSystem Storage in Mexico), and Claudia Lopez. Each day the staff wore matching shirts so that it was easyto find them.
Later, I covered Archive and Compliance Solutions to highlight our complete end-to-end set of solutions.When asked to compare and contrast the architectures of the IBM System Storage DR550 with EMC Centera, I explainedthat the DR550 optimizes the use of online disk access for the most recent data. For example, if you aregoing to keep data for 10 years, maybe you keep the most recent 12 months on disk, and the rest is moved,using policy-based automation, to a tape library for the remaining nine years. This means that the disk insidethe DR550 is always being used to read and write the most recent data, the data you are most likely to retrievefrom an archive system. Data older than a year is still accessible, but might take a minute or two for the tapelibrary robot to fetch.The EMC Centera, on the other hand, is a disk-only solution. It offers no option to move older data to tape,nor the option to spin-down the drives to conserve power. It fills up after the same 12 months or so, and then you get towatch it the remaining nine years, consuming electricity and heating your data center.
I don't know about you, butI have never seen anyone purposely put in "space heaters" into their data center, but certainly a full EMC Centeradoes little else. Both devices use SATA drives and support disk mirroring between locations, but IBM DR550 offers dual-parity RAID-6, and supports encryption of the data on both the disk and the tape in the DR550. EMC Centerastill uses only RAID-5, and has not yet, as far as I know, offered any level of encryption. IBM System StorageDR550 was clocked at about three times faster than Centera at ingesting new archive objects over a 1GbE Ethernet connection.
This last photo is me and fellow IBMer Adriana Mondragón. She was one of my students in the [System Storage Portfolio Top Gun class],last February in Guadalajara, Mexico.She graduated in the top 10 percent of her group, earning her the prestigious titleof "Top Gun" storage sales specialist.
The conference wrapped up with a Mexican lunch with a traditional Mariachi band. I took pictures, but figured you allalready know what [Mariachi players] look like, and I didn't wantto detract from the otherwise serious tone of this blog post! This was the first System Storage Symposium in Mexico, butbased on its success, we might continue these annually.
Did you miss your chance to attend Storage Networking World last week? IBM has some upcoming conferences that might be of interest to you.
IBM Systems Conference 2009
In this inaugural event, IBM executives, developers and industry experts reveal the latest innovations, trends and directions. In the span of three full days, you will hear and see technologies demonstrated that are needed to transform and respond effectively in these economic times.
There will be three tracks:
IBM Systems -- Including storage, mainframe, POWER and x86 systems
Solutions for a Dynamic Infrastructure
Professional Development -- including negotiation skills, project management and TCO analysis
IBM System Storage and Storage Networking Symposium
If the above conference is too broad, we have a more storage-specificconference. The [IBM System Storage and Storage Networking Symposium] brings IBM storage developers, architects, technical experts, solution providers and customer speakers together in one place to show you how to address the growing challenge of managing and securing retention managed data. You'll also learn about the latest IBM System Storage™ portfolio product announcements.
I have spoken at these perhaps 12 of the last 14 years. The list of presenters has not yet finalized, so I do not yet know if I will actually be there this year.
Two exciting things are new this year. First, instead of being in San Diego or Las Vegas, it will be held in Chicago, Illinois instead!Secondly, you get a two-for-one with the [IBM System x and BladeCenter Technical Conference]. That's right, they are co-located there in Chicago so that you can attend sessions from both! Perhaps you spend 80 percent of your time on storage, and 20 percent on x86 servers, or 80 percent servers and 20 percent storage, now you can register for one price, and decide when you get there.
If you act soon, you can save money with the early-registration discount by May 31.
Hopefully, this will give you enough time to plan and make travel arrangements!
In addition to keynote speakers Curtis Tearte, General Manager for IBM System Storage, and Clod Barrera, Chief Technical Strategist, my colleague Jack Arnold and I from the [IBM Tucson Executive Briefing Center] will present four topics each.
We have a lot to cover, so I will do the quick recap today, and then go in-depth on subsequent posts.
IBM FlashSystem 840 and V840
The FlashSystem now offers a high-voltage 1300W power supply. There are two supplies providing redundancy. In the unlikely event that you are doing maintenance on one of them, the other supply handles all the workload. With the original power supply, the system slowed down the clock speeds to reduce electrical demand. The new power supplies can handle full performance.
Also, the Graphical User Interface (GUI) now holds 300 days of performance data with pan-and-zoom capability. Five predefined graphs showing key performance metrics with additional user-defined metrics available for visualization.
The new v7.4 level of microcode combines features from v7.2.7 and v7.3 into a single code base.
In previous 3-site mirroring implementations, you had A-to-B-to-C cascading. Metro Mirror would get the data from A-to-B, then Global Mirror would copy B-to-C. Multiple Target Peer-to-Peer Remote Copy (PPRC) feature number 7025 allows you to have two separate paths of the data: A-to-B and separately A-to-C. Some folks refer to this as a "star" configuration.
For System z mainframe clients, the new v7.4 introduces new zHyperWrite for DB2 database logs, enhances zGM (XRC) write pacing, and extends Easy Tier automated-tiering API to allow z/OS applications to influence placement on different tiers of storage.
The High Performance Flash Enclosures (HPFE) that IBM introduced last May for the "A" frames are now available for "B" frames. You can have four HPFE in A, and another 4 in B.
DS8870 now offers 600 GB 15K rpm SAS and 1.6 TB 2.5-inch SSD encryption drives for additional capacity and cost performance options to meet data growth demands within the same space. Both support data-at-rest encryption.
Lastly, we have upgraded the OpenStack Cinder driver to the latest Juno release, including features like volume replication and volume retype.
The latest SAN switch is a slim 1U high box that can be configured with 12 or 24 ports. These are 16Bps ports that can auto-negotiate down to 8Gbps, 4Gbps and 2Gbps. These are easy to set up, and can be managed with the IBM Network Advisor management software.
GPFS is the core technology for IBM's "Codename: Elastic Storage" initiative.
You have several options. First, you can purchase just the GPFS software itself. It runs natively on AIX, Windows and Linux, and can be extended to support other operating systems through the use of NAS protocols like NFS or CIFS. Today, the Linux support which was previously just x86 and POWER has been extended to include Linux on System z mainframes as well.
GPFS v4.1 offers "Native RAID" support, with de-clustered RAID in 8+2P and 8+3P configurations. Like the IBM XIV Storage System, this scatters the data across many drives, and can tolerate drive failures better than traditional RAID-5 configurations.
Another option is to get a pre-configured "Converged" appliance that combines servers, storage and hardware. We already offer SONAS and the Storwize V7000 Unified, but IBM now offers the "GPFS Storage Server" running on the new P822L Linux-on-Power servers, RHEL v7, and and GPFS v4.1 with Native RAID to twin-tailed attached DCS3700 expansion drawers. Since GPFS provides the RAID, no need for DCS37000 controllers, saving clients substantial costs.
The IBM Storwize family includes SAN Volume Controller, Storwize V7000, Storwize V7000 Unified, Storwize V5000, Storwize V3700 and Storwize V3500.
The big announcement is that IBM now offers data-at-rest encryption for block data on internal drives in the new generation of Storwize V7000 and V7000 Unified models. There is no performance impact, and no need to purchase new SED-capable drives.
Data-at-rest encryption helps in several ways. First, it protects data if a drive is pulled out and taken away maliciously. Second, it protects data if the drive fails and you want to send it back to the manufacturer for replacement. Third, it allows you to perform a "secure erase" so that the data can be sold or re-purposed without fear of anyone reading previous data.
Initially, the encryption key management is built-in, with the keys stored on a USB memory stick physically attached to the model. In the future, IBM will extend this support to SVC, extend this support to external virtualized drives, and extend this support to IBM Security Key Lifecycle Manager (SKLM).
Other announcements include 16Gbps adapters for SVC, Storwize V7000 and V7000 Unified. The entire Storwize family will also enjoy both 1.8TB 10K RPM 2.5-inch drives, and 6TB 7200RPM 3.5-inch drives
See the Announcement Letter (available later this month) for details.
New TS1150 enterprise tape drives
The anticipation is over! The new TS1150 tape drive has been announced, with 10TB raw un-compressed "JD" media cartridge capacity and 360 MB/sec throughput performance. The new drive is read/write compatible with TS1140 on JC, JY and JK media cartridges.
For the virtual tape libraries for the System z platform, IBM offers two models. The TS7740 had a small amount of disk front ending tape library of physical tape. The TS7720 had a large amount of disk with no tape library.
But then the person carrying the chocolate bar bumped into the person carrying the jar of peanut butter, and the rest is history. IBM will now allow tape attach on TS7720, best of both worlds! Large disk cache plus tape library attach.
Tape-attached TS7720 configurations can have up to eight partitions, with different partitions have different policies. Some might move data from disk cache to tape more aggressively, while other partitions may keep data on disk for longer periods, or indefinitely if needed.
Logical tape volumes can now be up to 25GB in size.
The DCS3700 is IBM's entry-level disk system for sequential-oriented workloads. Today, IBM announced new disk drive options: 400GB 2.5-inch SSD, 800 GB 2.5-inch SSD, and 1.2TB 10K RPM 2.5-inch drive. All of these offer T10 Protection Information (PI) data integrity.
Well, it's the end of the year, so I thought a recap of year 2014 would be in order.
The year started out with some January announcements, including the IBM FlashSystem 840. IBM is proud to be ranked #1 in All-Flash Arrays, and the IBM acquisition of Texas Memory System has caused all of the other competitors to scramble their own wanna-be offerings. IBM also announced it was going to sell off its System x division to Lenovo.
In February, I wrapped up a project to build a Linux-based PC for a kindergarten class. IBM announced some exciting new things at Pulse 2014 conference, including IBM Bluemix Platform-as-a-Service (PaaS), new IBM SmartCloud Virtual Storage Center offerings, and acquisition of Cloudant Database. Also, on Valentine's day, IBM announced the FlashSystem V840, which combines the software-defined storage features of SAN Volume Controller, with the Microlatency of the FlashSystem 840. IBM sold its 10,000th PureSystems converged expert-integrated system.
In March, I completed a six-month film project ["A Tucson Executive Briefing Center: A Quick Visual Tour"]. I was writer/director/actor for this quick 3-minute film posted on YouTube. I wrote the script and had it reviewed by a professional script reviewer, hired a professional cinemetographer, paid royalties for background music, located a voice-over expert for narration, and trained the actors (all IBM employees) how to read their lines and stand on their mark for the camera. It was a big success!
In April, I presented at the Systems Technical University in Istanbul, Turkey. I had been to Turkey before, but this was my first time to the city of Istanbul itself. The owner of my local [Savaya Coffee] is from Istanbul, and was able to introduce me to someone who was able to arrange for a full tour my first day! Meanwhile, on the other side of the pond, IBMers in New York were celebrating the 50th anniversary of the IBM mainframe, including a cameo appearance on the TV show "Mad Men".
In May, I was busy presenting at the IBM Edge conference in Las Vegas. IBM celebrated the sixth anniversary of IBM ProtecTIER data deduplication device, announced "Codename: Elastic Storage" and new features on the DS8870 disk system, and presented analyst findings that IBM Software Defined Storage was substantially less expensive than competitive offerings.
In July, I took a nice summer vacation, [a road trip across the state of Tennessee]. IBM made a strategic partnership with Apple to offer mobile apps for the data center enterprise for the iOS operating system on iPhones and iPad tablets.
In August, I completed a summer partnership with University of Toronto and IBM Softlayer to build "Concept IBM Watson", a scaled down version of IBM Watson based on my infamous 2011 blog post [How to replicate Watson hardware and systems design for your own use in your basement]. Rather than using three physical servers, however, we had virtual x86 machines running on IBM Softlayer cloud. The system was only asked the simplest "How many...?" questions against a single text document, but proved to the University that teaching analytics by replicating IBM's historic achievement was effective and possible.
In September, I celebrated my eight year "Blogoversary". That's right, I have been blogging for the past eight years! With over 800 posts, and five published books, I countinue to be ranked #1 most-read blog on IBM developerWorks. IBM was ranked #1 for Software Defined Storage!
In October, I presented at the Systems Technical University in Dublin, Ireland. This was my first time in Ireland, and I found Dublin to be quite a beautiful city, with friendly people and delicious food.
The rest of October, and much of November and December, I spent on the road, visiting clients to help close deals! (Sorry folks... Due to SEC black-out rules, I am prohibited from telling you how well I did) Since I am not allowed to talk about on-going discussions that I have with clients, my blog has been noticeably silent during these months. I apologize for any stress or anxiety this might have caused any of my readers!
Despite too-much-candy, too-much-turkey and too-many-cookies that the year-end often brings, I managed to lose twenty pounds on a low-carb, gluten-free, Paleo diet and exercise.