I survived my first day at SNW Spring 2007
.This is my first time at SNW, but it is very much like many of the other conferences I have been to.It officially started Monday morning with pre-conferencetutorials and primer break-outsessions that covered storage fundamentals, but I didn't arrive until late Monday night due to highwind conditions at the Phoenix airport that delayed my travel.
Tuesday started out with main tent sessions. Ron Milton, VP of ComputerWorld that puts on this conference,and Vincent Franceschini, Chairman of the Board for SNIA, kicked off the event.It didn't take them long to get into the alphabet soup: ILM, ITIL, SMI-S, XAM, IMA, MMA, DDF,MF, DMF, IPSF, SSIF, and SRM.Several hundred people had "voting devices" so that they could participate in "informal" surveys.
Q1. What was the greatest need?
- 37% Storage Resource Management (SRM) tools
- 19% Storage Virtualization
- 19% Information Lifecycle Management (ILM)
- 14% Integration with other management tools
- 11% Compliance storage for regulations
Q2. What are people doing to address storage infrastructure complexity?
- 33% Deploying new SRM and SAN management tools
- 26% Adopting "Storage as a Service" methodology
- 22% Deploying new storage virtualization technologies
- 8% Hiring more staff
- 9% (complexity was not an issue)
The first keynote speaker was Cora Carmody, CIO of SAIC. In the late 1980s and early 1990s, I did a lot of work with SAIC here in San Diego, and so IBM sent me to San Diego quite frequentlyfor face-to-face meetings with them. Her talk was cryptically titled "Jumbo Shrimp, InformationManagement, and the Mark of the Beast." Coming up with good titles is important. Some of herkey points:
- "Information management" was as much an oxymoron as "jumbo shrimp" or "military intelligence".(SAIC is a general contractor for the US Military, so this was especially funny).
- Computer data needs both "ownership" and "stewardship".
- Gartner analyst reports that 50% of digital information for a business resides in personal files onindividual PCs.
- PAN-StaRRs project is ingesting 10TB per week of astronomical data.
- TeraTEXT(R) project is a non-relational database that supports a large mix of structured and unstructured content.
- The next "Y2K" crisis for the USA is changing from 3-digit to 4-digit area codes for our telephone numbers.
- Battery size and life have not advanced as fast as we need
- There has been little progress in "User Interface" ease of use
- Formats and standards are picked for the most part by the winning vendors, and it is the silence of themarketplace that lets them get away with this.
- We are overly reliant on an inherently insecure medium.
- The "mark of the beast" refers to exciting new technologies based on "presence awareness". For example,some hotels now are able to check you into the hotel as you drive up in your car, based on your car's licenseplate. Some 24-hour gyms use your fingerprint as your entry credentials, eliminating the need to staff peopleat the front desk.
IBM's own Barry Rudolph, presented "Storage in an Age of Inconvenient Truths", dressed up like Oscar-winner andformer USA Vice President Al Gore. Barry's focus was on the growingconcern of over environmental Power and Cooling issues in the data center. According to IDC, the cost of power and cooling an individual server, over its lifetime, now exceeds its acquisition cost. Storage devices are not as bad as servers in this regard. Data centers now consume 1.2% of the worlds energy.
Over lunch, I heard Tony Asaro from ESG present "The Need for Highly Virtualized Storage Systems withina Virtualized Data Center." His concern is that there is still a "heavy touch" required to manage storage.Without virtualization, your data center is less than the sum of its parts. Although IBM has been doingstorage virtualization since 1974, Tony mentioned that most storage vendors were "late to the party".He argues that "internal virtualization" inside storage arrays is not enough, you need "external virtualization"(like the IBM System Storage SAN Volume Controller) to virtualize your entire infrastructure.What storage administrators would like is for storage to have consumer levels of "ease of use", and today'snon-virtualized storage environments are nowhere near that.
"The great advantage [the telephone] possesses over every other form of electrical apparatus consists in the fact that it requires no skill to operate the instrument."
- Alexander Graham Bell, 1878
I attended a few break-out sessions in the afternoon.
- Ralph Wescott, Pacific Northwest National Library
Ralph presented "Crisis of Capacity" which covered the drastic actions he had to take to handle power and coolingin their expanding data center during their summer months, where temperatures peak up to 105 degrees. This included creating "hot" and "cold" aisles onhis raised floor by re-organizing the perforated floor tiles, and doing a better job standardizing how cables areconnected to the back of racks and up through the ceiling to maximize airflow. An amp-meter on each power strip was used to measure the powerused at each rack, which allowed them to better prioritize their efforts. Their Air Conditioning unit was only 12inches from the concrete floor, and raising it to 18 inches greatly reduced noise and vibration. Adding a second AC unit made a world of difference. Finally, they eliminatedKVMs, because people who use KVMs break other parts of thedata center. His rule of thumb: the cooling requirements will be 50% of the rated power requirements for equipment.
- Terry Yoshi, Intel internal IT department, as a member of the SNIA's end user council
Terry presented "Taming the SAN Complexity". The problem with "complexity" as a concept is that it is very subjective, difficult to quantify, and therefore difficult to manage. He presented complexity in four areas:Organizational structure of the company as a whole; skill sets required of the IT staff; business process andprocedures; and technology. Dealing with complexity is a battle between Old School (because we've always doneit this way) and New School (because it is new and different technology). Storage Area Networks are inherentlya "shared resource", and the increased complexity is a direct result of the low reliability of the componentsand devices it is composed of. People should focus on the "Total Cost of Ownership" (TCO) for a SAN, and not just the initial acquisitionprice of SAN gear.He was not a fan of the "dual/multiple" vendor strategy that many companies employto reduce costs. His suggestion that things should be tried out first on your "test SAN" caused some chuckles,as few have such a thing. Finally, he suggested not only documenting "Best Practices" and "Best Known Methods"but also things that have been found not to work, his do-not-try-this-at-home list.
- Tony Antony, Cisco marketing manager for Optical products
This was an overview of the technologies available for long distance connections for disaster recovery,business continuity, and resilience. He covered three levels.
His rule of thumb: one buffer credit for every kilometer at 2Gbps speed (for every 2km at 1Gbps).
- IP - Fibre Channel of IP (FCIP) offers the greatest "global" distance but forces people into asynchronous mirroring.
- SONET/SDH - SONET is what we call it in the USA, and SDH is what it is called in other countries. This provides state-to-state or "out-of-region" distances, which is ideal to meet certain government regulations for homeland defense. He suggests this is offered when dark fiber or DWDM is not available.
- DWDM/CWDM - this is using a prism to run multiple colors of light through a single fiber optic cable. CWDM ischeaper, but only handles 8 signals per cable. DWDM can handle 32 to 160 signals per cable, but is more expensive.
The day ended at the "Expo". I hung out at the IBM booth to help answer questions and network with others.
technorati tags: IBM, SNW, Ron Milton, ComputerWorld, Vincent Franceschini, SNIA, SAIC, Barry Rudolph, Al Gore, Inconvenient Truth, presence awareness, Tony Asaro, ESG, Alexander Graham Bell, Ralph Wescott, Pacific Northwest National Library, Terry+Yoshi, Intel
IBM came out with their latest "5 in 5". These are five predictions for technologies that will havean impact over the next five years, summarized on 5 pages. Before I give my take on this year's set,here is a quick recap of[Last Year's 5 in 5
- Access health care remotely
- Real-time speech translation
- 3-D internet, based on systems like [Second Life]
- Nanotechnology for cleaning up and improving the environment
- "Presence aware" cell phones that learn our preferences and habits
Here's my take on the [Next 5 in 5]:
- 3-D representations of the human body to improve health care
This prediction is based on the idea that most medical mistakes result from lack of informationabout the patient. A 3-D avatar of the patient would allow the doctor to click on the section ofthe body, and this would trigger retrieval of patient records, relevant X-rays, MRI images, and so on.For example, IBM System Storage Grid Medical Archive Solution (GMAS) provides the storage that wouldallow any doctor to access these records, even if the image was taken at a different facility.
Unfortunately, this prediction only applies to patients who can actually afford to see a doctor. Apparently,no amount of technology, no matter how cool it is, can convince governments to make health care somethingeveryone has access to. Michael Moore has done a good job explaining this in his film documentary [Sicko].
- Digital passport for food
Using RFID tags and second generation barcodes, you will have access to details of a food's origin,transportation conditions, and impact to the environment. Much of this information is already gathered,just not stored in a database accessible to the consumer.
Last year, the term "locavore" was the2007 Word of the Year for the Oxford American Dictionary, referring to people who limit what they eatto food produced within a certain radius, from family farms and locally-owned businesses.Here is an excerpt from a [Locavores] website:
Our food now travels an average of 1,500 miles before ending up on our plates. This globalization of the food supply has serious consequences for the environment, our health, our communities and our tastebuds.
Certainly, I am all for selling storage capacity to the food industry to help store vasts amount ofinformation for this, and certainly some people will be able to make smarter decisions based on thisinformation. This is not the first time this idea came up. The U.S. Food and Drug Administration introduced [nutrition labeling requirements] on thehope that people would choose more healthier foods. Despite this, people still opt for white bread, iceberg lettuce, and processed meats, so possibly having more information about where food comes from, and how it was transported, may not mean much to some consumers.
- Technology to manage your own carbon footprint
"Smart energy" technologies allow you to walk the talk, by managing your own carbon footprint inyour home. For example, if you forgot to turn off the heat or air conditioner before leaving thehouse on your commute to work, your home would call your mobile phone, so that you can turn aroundand go back and correct that mistake. Better yet, IBM is working with others to provide web-enabledelectric meters that would allow you to turn off systems from work or cell phone browser.
Of course, such technology already exists for the data center. IBM Systems Director Active EnergyManager (AEM) allows you to monitor the actual usage of your servers and storage devices, and insome cases make adjustments to control energy consumption. This can feed into the IBM TivoliUsage and Accounting Manager software to incorporate energy usage as part of the charge-backcalculations. See the [IBM Press Release] formore details.
- Cars that drive themselves
Not only will cars that drive themselves reduce the number of drunk-driving accidents, it canalso help reduce congestion in big cities, by routing traffic to different directions, based onGPS and presence-aware technologies. Stockholm (Sweden) has already reduced peak hour traffic by 20 percentusing this approach.
While I admire the concept, cars are perhaps the least energy-efficient mode of transportation.Often, a family can only afford a single vehicle, and it is purchased based on the worst-case scenario.A friend of mine has only two children, but a sever-person mini-van that gets only 17 MPG. Why suchan energy-inefficient vehicle? Because she occasionally drives her daughter and her friends tosoccer practice, and that represents the worst-case scenario, minimizing the parent/child ratio. Theother 99 percent of the time, she is driving by herself, or with one child, and consuming a lot ofgasoline in the process.
A better approach would be to find technology that connects airports, trains, buses and light rail forpublic transportation to greatly reduce the need to drive a car in the first place.
The idea that a family can have only one vehicle plays in the storage arena as well. Larger companiescan afford to have different storage for different workloads. The IBM System Storage DS8000 high-end disk system for their large OLTP anddatabase workloads, an XIV Nextra for their Web 2.0 storage needs, DR550 to hold their compliance data,and so on. Smaller companies are often tasked to find a single solution for all their needs, andfor them, IBM offers the IBM System Storage N series, providing a "unified storage" platform.
- Increased dependence on cell phones
Before the cell phone, the last don't-leave-home-without-it technology most of us carried was the credit card. Now, IBM predicts that we will be even more dependent on our cell phones, becoming our banker, ticket broker, and shopping buddy.For example, you could use your cell phone to take a picture of a shirt at the mall, and it will then show you what youwould look like wearing that shirt, on a 3-D avatar representation of yourself, or perhaps your spouse, and getinformation on what discounts are available, or where else the shirt is being offered.
None of this example actually uses the "phone" part of the cell phone, however the cell phone is one device thatnearly everyone carries, so it becomes the development platform for all other technologies to be based on.
The common theme running through these is that it can be helpful to store more information than we do today,provided we make it accessible to the people who need it to make better decisions.
technorati tags: IBM, predictions, health care, nanotechnology, secondlife, speech translation, 3-D, avatar, GMAS, Michael Moore, Sicko, digital passport, food, nutrition labeling, FDA, carbon footprint, AEM, locavore, Tivoli, Usage Accounting Manager, DS8000, XIV, Nextra, DR550, unified storage, cell phones, decisions
Modified by TonyPearson
Wrapping up my coverage of the ITSO Cloud Social Media Residency, the final day was focused writing your first blog post.
This blog post is part of a five-part series:
Each resident presented at least six proposals for blog post ideas. A proposal included a title and short description of what it would entail. Titles had to be less than 70 characters, and the short descriptions were typically just a few sentences.
These were presented to the entire team, and we picked them apart, suggested better wording for the titles, or different ways to approach the topic.
IBM Social Media Guidelines
The residents were reminded to abide by the [IBM Social Media Guidelines] which are made publicly available for all to see.
I also subscribe to the notion of the [Blog with Integrity] oath, which is as follows:
"I treat others respectfully, attacking ideas and not people. I also welcome respectful disagreement with my own ideas.
I believe in intellectual property rights, providing links, citing sources, and crediting inspiration where appropriate.
I disclose my material relationships, policies and business practices. My readers will know the difference between editorial, advertorial, and advertising, should I choose to have it. If I do sponsored or paid posts, they are clearly marked.
When collaborating with marketers and PR professionals, I handle myself professionally and abide by basic journalistic standards.
I always present my honest opinions to the best of my ability.
I own my words. Even if I occasionally have to eat them."
Words to live by.
The residents spent most of the day working on our blogs from the proposals that were approved. The target was around 400 to 600 words in length, with one or two stock photos.
IBM is the #1 vendor for Social Business tools, so it makes sense for us to use our own stuff to facilitate the submission process. The residents submit their blog posts to IBM Connections as an activity in the Cloud Social Media Residency community. All of the resources we used, and all the presentations we saw, are all here in the community.
As an incentive, prizes were given out to those who submitted the most posts by end of the day.
One was the book, signed by fellow author Ed Brill, titled [Opting In: Lessons in Social Business from a Fortune 500 Product Manager].
I brought in a few copies from my book series [Inside System Storage: Volume I, Volume II, Volume III, Volume IV and Volume V.]. I signed them personally to each winner.
We were given certificates for completing the class, and a "Redbooks Thought Leader" emblem to put on our blog.
Ryan Boyles took a group photo! If it seems that the photo is slightly askew, it is to make me look taller. Yes, I could have used GIMP to fix the orientation, but why bother? I look tall! Woo hoo! I will have to remember this technique for future group photos.
ITSO Cloud Social Media Residency, Oct 2013. Photo by Ryan Boyles.
Lastly, I would like to thank Vasfi, Tamikia, Hillary, Caroline, Ric, Jane, LeeAnne, Tina, Karen, Michael, Shelbee, Farzad, Stewart, Arun, Eric, Chris, Hans, Odilon, Mohsin, Wolfgang and the rest of the ITSO team for a wonderful job organizing this week!
technorati tags: IBM, ITSO, Social media guidelines, blog integrity, social business, IBM Connections, Ed Brill, Redbooks, thought leader, Ryan Boyles, Vasfi Gucer, Tamikia Barrow, Hillary Danz, Caroline Wall, Ric Telford, Jane Munn, LeaAnne Williams, Tina Williams, Karen Davis, Michael Fork, Shelbee Eigenbrode, Farzad Aidun, Wolfgang Kulhanek, Stewart Hyman, Arun Anandasivam, Eric Kern, Mohsin Syed, Chris Rosen, Hans Zai, Odilon Junior
I'm back. Thanks for all the comments.
For those who participated in Clark Hodge's "Where's Tony" contest,I was in Croatia, Bosnia and Herzogovina. There were optional side-tours to Montenegro and Slovenia, but I decided not to incur the added time and expense with those.
For those wondering where to go this Summer for vacation, I recommend Croatia. It is a beautiful country, with clean cities, good road conditions, and a calm Adriatic sea as we went from island to island.
And if you get to Mostar, don't let them talk you into jumping off the "old bridge". The water is terribly cold down there![Read More]
Network Products Guide has two of my favorite IBM products up for "Best Product of 2008" awards.
IBM System Storage SAN Volume Controller is up for:
- "Best Storage"
- "Best Virtualization"
IBM System z10 Enterprise Class mainframe server is up for:
- "Best Cryptography"
- "Best Data Center Management"
- "Best Server Solution"
- "Best Virtualization"
If you'd like to put in your vote, go to their virtual[Voting Booth].
technorati tags: IBM, SVC, z10, Network Products Guide, voting booth, best, storage, virtualization, cryptography, data center, management, server, solution
Modified by TonyPearson
I am back from my awesome vacation in and around Portland, Oregon! I rented a hybrid Toyota Prius from Hertz, which got about 50 MPG for this trip.
After flying all day on Monday, I spent Tuesday driving to the Pacific Ocean, visiting Astoria, made famous by movies like ["The Goonies"] and ["Kindergarten Cop"].
Then on to [Fort Clatsop] and [Fort Stevens Park]. This is the end-point of the famous [Lewis and Clark expedition] trail.
In Seaside, I was able to walk the beach, get some [salt-water taffy], and have a snack at the local [Pig 'N Pancake].
On Wednesday, I walked through the gardens of [The Grotto] on Sandy Blvd, ate a German lunch at [The Rheinelander], then visited the [Crown Point Vista House] along the [Columbia River Gorge]. There were several fabulous waterfalls that could be seen from the parking area without hiking into the wilderness. We wouldn't want to encounter a bear in the woods, or a cow in the field!
Afterwards, I drove to the [Timberline lodge] at the peak of Mt. Hood to watch the snow fall and have dinner and drinks. This is the lodge featured in the movie ["The Shining"].
Thursday was a Spa day, which I spent relaxing at the pool and sauna. In the evening, I had dinner at [Henry's Tavern], and then shopped at [Powell's Books].
Friday morning I spent at the Oregon Museum of Science and Industry [OMSI], which had an [explosive exhibition based on the television show "Mythbusters"]. I then saw the OMNIMAX film ["Sea Monsters"] which followed the life of a pre-historic sea animal called Dolly.
In the afternoon, Rafael, Mo and I explored Portland's waterfront and various bridges via [Segway tour]. The cherry blossoms along our path were in full bloom. If you have not ridden on one of these Segway scooters, they are a lot of fun!
I had dinner at [Bridgeport Brewery] then took a short walk over to see [ComedySportz], a comedy improv show.
On Saturday, Portland held their [Saturday Market] with arts and crafts for sale. This is similar to Tucson's 4th Avenue Street fair. The difference is that the "Saturday Market" occurs every Saturday of the year and Tucson's 4th Avenue Street Fair occurs only twice per year. The weather was very nice, so, many of the locals were in t-shirts and shorts. A live concert by [Grupo Condor] were playing on the main stage.
I walked past the [Voodoo Donuts store]. There was a long line to get in. A woman leaving the store carrying a pink donut box complained she waited 2 hours just to spend $28 for a dozen donuts. The magic is in the hole!
Getting out of the hustle and bustle of the Saturday Market, I had some green tea at the [Lan Su Chinese Garden]. A sister city to Portland is Suzhou, China, and this garden was very peaceful to walk through.
I went back to Powell's Books, did some shopping for shoes at [Dr. Martens], and had some pizza and salad at [Sizzle Pie] next door.
Nearly everything was closed on Easter Sunday, so I went down to the [TulipFest at the Wooden Shoe Tulip Farm] in Woodburn, OR. This was the opening weekend, with over 40 acres of flowers to walk through, various food carts, wine tasting, and rides for the kids.
My final dinner in Portland was at the [Red Star Tavern and Roadhouse], just a few blocks from my hotel.
Getting back to Tucson proved to be a bit challenging. The flight from Portland to San Francisco was delayed due to fog, so we got re-routed to Seattle, then back to Los Angeles, and finally to Tucson.
Hello Everyone! I am back from my safari vacation in Kenya.
One of the interesting parts of the journey was to visit a village of the Samburu tribe. Each village is a circle of huts surrounded by thorned branches to keep the wild lions out. In the center is another ring of thorned branches to keep all the cattle, sheep and goats.
One of the tribewomen invited us to show us her home. Each hut is made of sticks, stuck into the ground and then woven with other sticks, then covered in cow dung along the walls, and scraps of cardboard and newspaper as the roof.
Although the hut looks small from the outside, it was surprisingly roomy inside; it was divided into four rooms or partitions. The first was for the adults, the second for children, and the third for newborn animals and sometimes relatives visiting from other villages.
I asked what was the fourth room used for, and of course, her answer was: Storage.[Read More]
Here's a cute 2-minute video that explains a brief history of using information intelligently to help get things done.
IBM's emphasis on "Information Infrastructure" is to help organizations get the right information, to the right people at the right time. This helps them to have the right insights, make the right decisions, and develop the right innovations needed for the challenges at hand.
As the planet got smaller and flatter, IBM led the way. Now, as the planet needs to get smarter--with more efficient health care, energy distribution, financial institutions, and IT infrastructures--IBM will once again take the lead.
This is going to be an interesting year!
technorati tags: IBM, IBM TV, Information Infrastructure, Intelligence
I've talked to several customers who have taken up the bad habit of keeping their backup copiesfor several years for "compliance reasons".
In my post last year [Lost In Translation], I talked about the different meanings of archive:
In explaining the word "archive" we came up with two separate Japanese words. One was "katazukeru", and the other was "shimau". If you are clearing the dinner plates from the table after your meal, for example, it could be done for two reasons. Both words mean "to put away", but the motivation that drives this activity changes the word usage. The first reason, katazukeru, is because the table is important, you need the table to be empty or less cluttered to use it for something else, perhaps play some card game, work on arts and craft, or pay your bills. The second reason, shimau, is because the plates are important, perhaps they are your best tableware, used only for holidays or special occasions only, and you don't want to risk having them broken. As it turns out, IBM supports both senses of the word archive. We offer "space management" when the space on the table, (or disk or database), is more important, so older low-access data can be moved off to less expensive disk or tape. We also offer "data retention" where the data itself is valuable, and must be kept on WORM or non-erasable, non-rewriteable storage to meet business or government regulatory compliance.
The process of archiving your data from primary disk to alternate storage media can satisfy both motivations.
IBM offers software specifically to help with this archival process.For email archive, IBM offers [IBM CommonStore] for Lotus Domino and MicrosoftExchange. For database archive, including support for various ERP and CRM applications, IBM offers [IBM Optim] from the acquisition of Princeton Softech.
The problems occur when companies, under the excuse of simplification or consolidation, feel they can just usetheir backups as archives. They are taking daily backups of their email repositories and databases, and keepingthese for seven to ten years. But what happens when their legal e-discovery team needs to find all emails or database records related to a particular situation, an employee, client or account? Good luck! Most backupsare not indexed for this purpose, so storage admins are stuck restoring many different backups to temporary storage and combing through the files in hopes to find the right data.
Backups are intended for operational recovery of data that is lost or corrupted as a result of hardware failures, application defects, or human error. Disk mirroring or remote replication might help with hardware failures, but any logical deletion or corruption of data is immediately duplicated, so it is not a complete solution. FlashCopy or Snapshot point-in-time copies are useful to go back a short time to recover from logical failures, but since they are usually on the same hardware as the original copies, may not protect against hardware failures. And then there's tape, and while many people malign tape as a backup storage choice, 71 percent of customers send backups to tape, according to a 2007 Forrester Research report.
Backups often aren't viable unless restored to the same hardware platform, with the same operating system and application software to make sense of the ones and zeros. For this reason, people typically only keep two to five backup versions, for no more than 30 days, to support operational recovery scenarios. If you make updatesto your hardware, OS or application software, be sure to remember to take fresh new backups, as the old backupsmay no longer apply.
Archives are different. Often, these are copies that have been "hardened" or "fossilized" so that they make sense even if the original hardware, OS or application software is unavailable. They might be indexed so that they can be searched, so that you only have to retrieve exactly the data you are looking for. Finally, they are often stored with "rendering tools" that are able to display the data using your standard web browser, eliminating the need to have a fully working application environment.
Take any backup you might have from five years ago and try to retrieve the information. Can you do it? This might be a real eye-opener. You might have inherited this backup-as-also-archive approach from someone else, and are trying to figure out what to do differently that makes more sense. Call IBM, we can help.
technorati tags: IBM, backup, archive, compliance, katazukeru, shimau, space management, data retention, Forrester Research, disk, tape, FlashCopy, Snapshot, point-in-time, eye-opener, hardened, fossilized, rendering, application environment
This Doonesbury cartoonabout Second Life reminded me about our September 20 event.
Registration for the "Meet the Storage Experts" event in Second Life will close this week fornext week's September 20 event. All IBMers, clients and IBM Business Partners are welcome to attend. We will focus this time on DS3000 and N series disk systems, tape systems,and IBM storage networking gear.
If you miss this one, we plan to have another one in November!
technorati tags: IBM, SecondLife, doonesbury, cartoon, avatar, storage, experts, September
Christopher Carfi on his Social Customer Manifesto
blog has a great post[Let's Look at the Big Picture
]that talks about Information as the new form of "money" by looking at how the concept of "money" wasfirst formed 150 years ago. Here's an excerpt:
Lesson 1: "Money" was very fragmented for a very long period of time after the colonization of North America
"Money" as we think of it in the form of cash/paper currency has only been around for about 150 years. Over a period of almost two hundred years both before and after that time, a number of fragmented methods were used to exchange value.
Lesson 2: Everybody needs to win
After the ideas of "cash" and "checks" had taken hold and become widespread, there were still many inefficiencies in the system. Cash is cumbersome, and subject to loss. Checks may bounce. This continued until the mid-1900's.
Enter the credit card.*
The credit card resonated with both customers and vendors because both parties received benefits.
Now, the widespread usage of credit cards was not something the occurred overnight. Instead, it was something that occurred over a generation. In 1970, only 16% of American households had credit cards. However, by 1995, that number had climbed to 65%.
We are now looking at Information in much the same way. It is fragmented, it is used to represent value, it is hoarded by some, shared by others. In much that "brown" is the new "black", does that mean "information" is the new"money"?
A related blog post from Shawn over at Anecdote discusses a panelist discussion of Albert Camus' work,The Stranger. Here is an excerpt:
... meaning is not pre-inscribed in the world around us and we are continuously seeking meaning in an inherently meaningless world. I almost toppled off the step machine. Do we live in an inherently meaningless world? On first thought I think the answer is yes. The onus is on us to make sense of our world.
And here is where information, by itself, is not of value unless people place value on it. Just as people valued Wampum and Furs, and could therefore trade it for other goods, people trade information for other itemsof value. But the onus is on us to make sense of the information, to determine the meaning of it, and use thisto help drive business or other accomplishments.
Are you leveraging information as well as investors leverage other people's money? If not, IBM can help.
technorati tags: Christopher Carfi, Social, Customer, Manifesto, VRM, information, money, cash, paper, currency, wampum, furs, credit card, IBM, meaning
Continuing this week's theme on Enterprise Applications, today I will cover Oracle.
IBM is Oracle's number #1 integration partner, and has the leading market share, nearly 40 percent, for IT hardware running Oracle applications. In the coopetition category, Oracle's databases competes against IBM's DB2 database offerings, and Oracle'sapplications compete against SAP's set of Enterprise Apps. While SAP offers its own internal database, most production SAP environmentsuse either an Oracle or IBM database instead. Comparing license revenues, Oracle's application side earns roughly 70 percent of the amount SAP applications earn.
To compete against SAP, Oracle has been on a spending spree of acquisitions. This includes PeopleSoft, Siebel, Hyperion, Agile, and JD Edwards.IBM can help with all of these applications, and many clients continue to use IBM DB2 as the underlying database, rather than switching over to Oracle database. For example, IBM has sizing tools to help identify the right amount of servers and storage based on "best practice" experience.
- Server Platforms
Oracle's database uses a number-letter combination. "9i" was Version 9, "i" for Internet. "10g" and "11g" are versions 10 and 11, "g" for Grid. Most of the Oracle customers I deal with are still on 9i or 10g. The 11g releaseis supported on Linux and Windows, with the other platforms to be delivered in a staged approach.
Alternatively, most run also on AIX on System p, and Linux/Windows on System x. For System i customers, the Oracle supports its [JD Edwards World] andJD Edwards Enterprise One natively on i5/OS, the other applications can run under an AIX LPAR on an System i server.
While some of my readers cringe everytime I mentioned benchmarking, IBM has the top benchmarks for Oracle 10g database, [Oracle e-Business Suite], JD Edwards and PeopleSoft.
As with SAP, it is possible with Oracle to run a front-end application on one server platform, and theback-end database on a different server platform. Many of IBM's largest customers run the front-end onAIX or Linux, and then use z/OS on System z for the back-end database.
Oracle has implemented a "Scale-Out" approach called Real Application Clusters [RAC],pronounced same as "rack", which I discussed before [Similar Sounding Storage Speech].Several servers can act as an "application cluster" to access a common database. This approachallows customers to use a bunch of x86 servers instead of a bigger System p or System i machine. Additional processor capability can simply be added into the "application cluster" as needed.
IBM and Oracle are both staunch proponents of Linux. Oracle offers theirOracle Enterprise Linux support program.In this support program, Oracle will offer support service contracts for Red Hat Enterprise Linux (RHEL) corporatecustomers.This could explain why Oracle decided to support[Linux first]on its new 11g database, rather than Windows.
- What's New
To deal with all of their acquisitions, Oracle has announced its Applications Unlimited strategy. Inthis strategy, the Oracle Fusion middleware will support all of Oracle'sapplications, including JD Edwards, PeopleSoft, and Seibel. This is good for IBM, as it will simplify IBM's testing of server and storage platforms for its Oracle clients.
To support pre-sales efforts, IBM and Oracle have formed the IBM Oracle International Competency Center,[IOICC
technorati tags: IBM, Oracle, SAP, PeopleSoft, JD Edwards, Siebel, Hyperion, Agile, Red Hat, RHEL, 9i, 10g, 11g, z/OS, i5/OS, AIX, Linux, Windows, Oracle Enterprise Linux, Real Application Clusters, RAC, Fusion, Applications Unlimited
CNET staff writer Elinor Mills writes how some things in Web 2.0 have morphed, going from killer app to major Web platform
.Among the examples are Salesforce.com, Google, Second Life, and Facebook.
Philip Rosedale, chief executive of Linden Labs, which produced the Second Life virtual reality environment, said Second Life and Facebook are popular because they give people a new environment to interact in that they are comfortable with.
Of course I have blogged for months now on my involvement in Second Life, and how IBM is investing in this platform for business purposes. Recently, IBM made news for publishing its Code of Conduct,and set of guidelines on how you run your avatar in virtual worlds, including Second Life. IBM recognizesthe business potential of virtual worlds, and has formed the "3D Internet" group exploring the possibilities.Over 5000 IBM employees now use Second Life on a regular basis.
I was surprised to learn that there were over 23,000 IBMers already on Facebook. I used to be on LinkedIn,but found FaceBook to have more IBMers and have made the switch. Recently, we were told that these 23,000 IBMers spend 19 minutes, on average, per day visiting Facebook pages. Nobody askedme how much time I spend every day on FaceBook, but with over 350,000 employees in the company,I am sure some have ways to track the lives of others.
Both of these count as adding more "FUN" into the workplace, which everyone should strive for. It is also good to know that the skills you developusing Second Life or FaceBook can carry over to your next job role or your next employer.The number-one question I get from new colleagues when I mention either these exciting new ways to communicate and collaborate is: "But how is this related to business?"
Second Life is obvious, a new innovative way to hold meetings with colleagues, Business Partners and clients isgoing to have business value. Meetings in Second Life help you focus on what is being discussed, versus a plaintelephone call where your eyes may wander to other things in your view. Of course nothing beatsthe effectiveness of face-to-face meetings, but Second Life offers a more energy-efficient alternative than traveling to other cities or countries.
I am still fairly new to Facebook, installing and trying out new apps. I found this article that explains12 Ways to Use Facebook Professionally. So far it serves me well as a replacement for LinkedIn,and provides my friends and family a quick answer to Where in the world is Tony Pearson?
What else can these and other Web platfoms do? I am still in the exploratory stages.
technorati tags: CNET, Web2.0, Google, SecondLife, FaceBook, Philip Rosedale, eightbar, IBM, energy efficiency, travel
Continuing my week's theme on travel, conferences, and Japan, I provide three more"survival words" in Japanese language. These might seem like an odd trio, but they comein very handy.
- Domo -- "very much"
- This is short for "Domo Arigato" which is "Thank you very much". If you just say "Domo"they assume you mean the full phrase, and gets the same point across. Some of my older readersmay remember a song by Styx "Domo Arigato Mr. Roboto" which is perhaps the only song I could think ofthat mentions IBM and Japan in the same song.
You're wondering who I am-machine or mannequin
With parts made in Japan, I am the modern man
I've got a secret I've been hiding under my skin
My heart is human, my blood is boiling, my brain I.B.M.
- Doko -- "where?"
- This word is great for trying to find places or things, such as "Where is the restroom?"Sometimes making an attempt to speak a country's official language will garner some respectand appreciation from the locals. If you're lost, and looking for help finding something, this is a great time to be appreciated.
Upon arrival to Narita, I was planning to take the N'EX high-speed train into town, but there was a train accident on the JR line, so I ended up taking the Kisei train over to Nappori station,then transfer over to a different line. Not what I had planned, but an adventure nonetheless.
- Dozo -- "after you" or "go ahead"
- Japan is all about showing respect to your elders, upper management, and others in great esteem or authority. When arriving to a dinner table, or leaving the elevator, this phraselets them know you are respectful by letting them go first. Americans always seem rushed,so it is good to show I can be patient also.
technorati tags: IBM, Japan, Japanese, Styx, survival, phrases, respect
Well,This is completely off-topic, but now that I have a bluetooth-enabled Thinkpad T60, I have been interested in this new wireless technology. I have a bluetooth cell phone, a bluetooth wireless headset, and my thinkpad, and they all work together seemlessly. I am able to speak on my cell phone through my headset, listen to music and videos on my laptop through my headset, and even dial in to the IBM network through my cell phone, all without any cables!
A variation of the Wi-Fi soup-cantenna has emerged to intercepting bluetooth signals. Check out this coolBlueSniper Rifle
Now that's innovation.[Read More]