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Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Christopher Carfi on his Social Customer Manifesto blog has a great post[Let's Look at the Big Picture]that talks about Information as the new form of "money" by looking at how the concept of "money" wasfirst formed 150 years ago. Here's an excerpt:
Lesson 1: "Money" was very fragmented for a very long period of time after the colonization of North America
"Money" as we think of it in the form of cash/paper currency has only been around for about 150 years. Over a period of almost two hundred years both before and after that time, a number of fragmented methods were used to exchange value.
Lesson 2: Everybody needs to win
After the ideas of "cash" and "checks" had taken hold and become widespread, there were still many inefficiencies in the system. Cash is cumbersome, and subject to loss. Checks may bounce. This continued until the mid-1900's.
Enter the credit card.*
The credit card resonated with both customers and vendors because both parties received benefits.
Now, the widespread usage of credit cards was not something the occurred overnight. Instead, it was something that occurred over a generation. In 1970, only 16% of American households had credit cards. However, by 1995, that number had climbed to 65%.
We are now looking at Information in much the same way. It is fragmented, it is used to represent value, it is hoarded by some, shared by others. In much that "brown" is the new "black", does that mean "information" is the new"money"?
A related blog post from Shawn over at Anecdote discusses a panelist discussion of Albert Camus' work,The Stranger. Here is an excerpt:
... meaning is not pre-inscribed in the world around us and we are continuously seeking meaning in an inherently meaningless world. I almost toppled off the step machine. Do we live in an inherently meaningless world? On first thought I think the answer is yes. The onus is on us to make sense of our world.
And here is where information, by itself, is not of value unless people place value on it. Just as people valued Wampum and Furs, and could therefore trade it for other goods, people trade information for other itemsof value. But the onus is on us to make sense of the information, to determine the meaning of it, and use thisto help drive business or other accomplishments.
Are you leveraging information as well as investors leverage other people's money? If not, IBM can help.
Philip Rosedale, chief executive of Linden Labs, which produced the Second Life virtual reality environment, said Second Life and Facebook are popular because they give people a new environment to interact in that they are comfortable with.
Of course I have blogged for months now on my involvement in Second Life, and how IBM is investing in this platform for business purposes. Recently, IBM made news for publishing its Code of Conduct,and set of guidelines on how you run your avatar in virtual worlds, including Second Life. IBM recognizesthe business potential of virtual worlds, and has formed the "3D Internet" group exploring the possibilities.Over 5000 IBM employees now use Second Life on a regular basis.
I was surprised to learn that there were over 23,000 IBMers already on Facebook. I used to be on LinkedIn,but found FaceBook to have more IBMers and have made the switch. Recently, we were told that these 23,000 IBMers spend 19 minutes, on average, per day visiting Facebook pages. Nobody askedme how much time I spend every day on FaceBook, but with over 350,000 employees in the company,I am sure some have ways to track the lives of others.
Both of these count as adding more "FUN" into the workplace, which everyone should strive for. It is also good to know that the skills you developusing Second Life or FaceBook can carry over to your next job role or your next employer.The number-one question I get from new colleagues when I mention either these exciting new ways to communicate and collaborate is: "But how is this related to business?"
Second Life is obvious, a new innovative way to hold meetings with colleagues, Business Partners and clients isgoing to have business value. Meetings in Second Life help you focus on what is being discussed, versus a plaintelephone call where your eyes may wander to other things in your view. Of course nothing beatsthe effectiveness of face-to-face meetings, but Second Life offers a more energy-efficient alternative than traveling to other cities or countries.
Today in the USA, we honor [Martin Luther King, Jr.] This year marks the 50th anniversary of the largest political demonstration to date in American history. Over 250,000 people went to Washington DC to hear Dr. King give his now famous "I have a dream" speech.
(Note: I am neither a medical doctor nor registered dietician. I can share with you ideas that have worked for me (or people I know) that might help you achieve your goals. I strongly suggest you read books and consult with medical experts as necessary.)
The problem is that most people think of dieting as something you do temporarily. People decide to lose weight, go on a diet, reach their target goal weight, go back to their previous ways, and gain the weight back.
The word Diet comes from the Greek language and means "way of life". Every day that food enters your mouth, you are on a diet. People aren't on or off a diet, but rather switch from one diet to another. The trick is to find a healthy diet that you can live with the rest of your life, so your weight doesn't go up and down.
Most health experts agree that the [Western pattern diet], typical in the United States and other developed countries, is [certainly not healthy]. Washing down that bologna-and-cheese on white bread sandwich with a 44-ounce high-fructose soft drink hasn't served Americans well. This combination of processed meats, refined grains, dairy, and sugar-laden foods has shown to cause obesity and other health problems.
Physicians at Cornell University found that [men take better care of their cars than their bodies]. If you tell a guy that his car takes 12 gallons of high-octane gasoline, 5 quarts of 5W-30 oil, and a 50/50 mix of water and anti-freeze, he would totally understand what you mean.
But tell that same guy that his diet must consist of an appropriate ratio of complete proteins, monounsaturated fats, and carbs with a low glycemic index, and he will scratch his head. Aren't calories just calories?
Unlike a car, where the gasoline, oil and anti-freeze get poured into different openings into fixed metal containers, the human body takes in all of the things it needs in one opening, your mouth, and receives it into a stretchable container, your belly. While carbs are just converted to fuel, the proteins and fats have actual functions and bring building blocks that cannot be built from just carbs alone.
Carbs are found mostly in foods like fruits, grains and vegetables. Not all carbs are the same. Some break down quickly to glucose, the sugar molecule that represents fuel for the rest of your body. Others break down slowly. Consider a fireplace, you put a few pieces of newspaper or kindling, and the larger logs on top. The newspaper is easy to light, but burns quickly. The logs on the other hand burn slowly and give you hours of heat.
Eating the Western pattern diet is like filling your fireplace with newspaper, and having to re-light your fire over and over after all the newspaper burns out.
Proteins are the building blocks of your muscles and other internal organs. These are built from amino acids, and your body can't make them, you have to have them in your diet. Even if you lead a sedentary lifestyle, sit all day at a desk, then sit all evening in front of the television, your body needs to repair internal muscles and organs with proteins, so you need to eat proteins every day to replenish these amino acids.
Complete proteins, such as those in beef, eggs and fish, have all the amino acids represented. Plant-based proteins, like rice, beans, and wheat, are incomplete, lacking one or more of the amino acids you need.
Fats are needed to absorb fat-soluble vitamins, which are important for a variety of functions. Monounsaturated fats can be found in olive oil, nuts, and avocados. While many people feel the saturated fats in red meat and dairy are bad for your health, there are exceptions. Coconut milk is high in saturated fats, but good for you.
There is some dispute and controversy on exactly what is an ideal diet. This can be partly attributable to articles that report findings from observational studies, rather than from double-blind clinical studies. To understand the difference, I suggest you watch Tom Naughton present [Science for Smart People] in this amusing 46-minute video.
Over the past few years, I have tried out several different diets, to figure out which one is best for me. I'll save those details for my next post.
Well,This is completely off-topic, but now that I have a bluetooth-enabled Thinkpad T60, I have been interested in this new wireless technology. I have a bluetooth cell phone, a bluetooth wireless headset, and my thinkpad, and they all work together seemlessly. I am able to speak on my cell phone through my headset, listen to music and videos on my laptop through my headset, and even dial in to the IBM network through my cell phone, all without any cables!
A variation of the Wi-Fi soup-cantenna has emerged to intercepting bluetooth signals. Check out this coolBlueSniper Rifle
Well, I have left Japan, and while everyone else is enjoying the Super Bowl, I am now in Australia, at another conference.Today I had the pleasure to hear filmmakers talk about their successes, and how IBM helps the movie industry.
At one extreme was Khoa Do, independent filmmaker. After acting in movies asideMichael Caine and Billy Zane, he decided to become his own director. He started a project to help seven disadvantaged youths from a poor drug-ridden section of Sydney, by having them act in his first full-length film.Armed with only an IBM laptop and small budget, he made the film called "The Finished People" that had critical acclaim.
The film was a success, and many of the disadvantaged youths have gone on to act in other movies. In 2005, Khoa Do was named "Young Australian of the Year".
Thanks to IBM technology, filmmaking is now accessible to a wider number of aspiring wanna-be directors. It is no longer necessary to be part of a large film studio with a multi-million dollar budget to tell your story.
At the other extreme, was Xavier Desdoigts, director of technical operations at Animal Logic, the Computer Graphics (CG) arthouse that produced special effects of movies like "The Matrix", "House of Flying Dragons" and "World Trade Center". They started with producing digital effects for TV commercials, like this one forCarlton Draught Beer.
With the support of a large film studio and multi-million dollar budget, Animal Logic now boasts the 86th most powerful "Supercomputer" based on IBM BladeCenter technology, with over 4000 servers connected into a cluster, for making the movie "Happy Feet". The movie took four years to make, with over 500 people, of 27 different nationalities. It was the first CG movie made in Australia, and has been well-received by audiences worldwide.
Mr. Desdoigts gave out some interesting facts and figures about the movie:
While visually stunning on the big screen, each frame is only 1.4 Megapixel, about the same resolution as most camera phones.
In one scene, there are 427,086 penguins all appearing on frame.
Mumble, the lovable lead character, is made up of over 6 million feathers.
As many as 17 dancers were "motion-captured" to choreograph the tap-dancing and character interaction segments.
Only one system admin was needed to manage this entire server farm. (IBM Systems Director technology makes this possible)
The movie consumed 103 TB of disk space, backed up to 595 LTO tape cartridges.
An estimated 17 million CPU-hours were needed for all the processing and rendering.
Rather than talking about technology for technology sake, these filmmakers showed how technology couldbe put to use, in a practical sense, to provide the world something of value.
Besides, I have been in airplanes and airports nearly every week since March 1, so driving to Las Vegas was a pleasent alternative.
While driving to Las Vegas was pleasant, driving in Las Vegas was not. I would go crazy as a taxi driver here! I think I will leave my car in the free parking garage all week, and limit myself mostly to the Mandalay Hotel where the conference is being held, and only venture out to other hotels that are walking distance, like the Luxor next door.
In the evening, IBM hosted some of the industry's top analysts and press at an invitation-only reception. Several other IBMers were there, including Barry Whyte, Steve Kenniston, Nicki Rich and Ron Riffe. This event was organized by IBM Analyst Relations, including David Rasmussen and Leanna Holmquist.
Ron mentioned my penchant for taking pictures with other people and posting them on my blog, so I am glad that Leanna volunteered to take a picture with me for my first post of the week!
I would also like to mention that Ron Riffe has joined the ranks of storage bloggers. His blog is called [The Line]. Here is Ron's post on his "Day 0" observations here at Edge: [Rainy Days and Sunshine].
Of course, he is focused on the home user, and not the bigger mess found in the corporate world, where Federal Rules like the one past last week that begin to mandate that all U.S. companies archive every e-mail and instant message (IM) generated by their employees.
However, the article does bring up issues that effect the corporate world as well. Its not the "format" as much as the medium/player interface. A friend of mine just bought a vintage 8-track-tape player, but has only one 8-track tape to try it out with. He is now looking on eBay for other 8-track tapes.
The idea of keeping old drives around to read back data is not new. A company called eMag Solutions has all kinds of older tape drives to help companiesretrieve data on their older 3420 and 3480 tape cartridges.
The problem is not just accessing the data on the media, but rendering the "ones" and "zeros" into meaningful information. For example, suppose I saved a copy of my Quicken Tax file every year, and copied them onto a singleDVD for long term storage. The problem is that to access 2002 tax data, I have to run that version of the Quicken 2002 program, and hopefully that version will run on my current computer equipment and operating system.
A client I visited earlier this year had to retrieve 4-year-old Oracle data for litigation reasons. However, to make sense of the data, they had to build a server with a down-level version of AIX and down-level version of Oracle to match the level supported by their homegrown application.
One solution might be to find a new format that is application-independent. Flat text files, Adobe PDF format, MP3 audio files, HTML pages, and JPEG photo images are often used to avoid the requirement of special applications to make sense of the data.Unfortunately, in some countries, the laws actually dictate that business must keep their data in the original "digital format". So, if it was a MS WORD v1 document, it must be kept in v1 format, even though today's WORD 2002 can't even make sense of it, and you have to go to IBM or some other third party that have "rendering tools" that understand these older formats.
Luckily, for the corporate world, IBM has a lot of experience in this area, is the leader in Content Management, offers the world's fastest archive/compliance storage, the DR550, clocked at three times faster than the EMC Centera, WORM tape on LTO Generation 3 and 3592 tape cartridges, and software designed to render older formats into readable form.
For the home user, IBM's recent "Innovation Jam" identified this as one of the top 10 ideas, the idea of "Digital Me", storing not just old tax documents, but photos, music, home videos, and so on. My aunt Nancy passed away, leaving me a box of old VHS tapes, which I will watch this month as I sort through all my paper receipts getting ready to file for 2006 taxes.
There's nothing worse that feeling you made a bad decision.My favorite is buying something, and then finding it at a lower price somewhere else. Or worse,being in a country where you haggle over prices, and finding out that I might havebeen able to haggle further down than what I had paid.
Of course, the solution to making better, more informed decisions, is getting more information.That's what I love about being in the storage business.[Read More]
I figured I need to say something about "green" on this special holiday (and yes, I am partially Irish, andthe majority of my siblings have bright red hair and freckles as it runs through my family)
Last week, I had the pleasure to meet [Dr. Jia Chen]. She has a PhDin nanotechnology and works in IBM's Watson Research Center. She is recognized as one of the top 35 scientistsunder 35 years of age by MIT, top 15 of the "Nano 50", and one of the top 80 in the National Academy of Engineering.
The two of us presented to clients at the BMW Performance Center in Greenville, SC, on the topic of the "Green" IT data center. She covered all of the advancements IBM is making on the server side, and I coveredall the things on the storage side.
The BMW Performance center is part "briefing conference location" and part "driving school". Everyone had a greattime watching the crazy stunts of the professional drivers skidding and spinning on a closed course. Some hadthe opportunity to actually drive or ride in the cars themselves.
BMW is introducing its own "energy efficiency initiative" with their [X3 Hybrid] vehicle,which will be manufactured in Greenville, SC plant.
When I was a kid, I used to love old spy movies where they would hide a small microchip or microfiche behind the stamp on a letter or postcard. "Yeah right," I would think to myself, "how much information could that little thing possibly hold."On their post[Bringing the "New Intelligence" Down to Earth: Intro to Semantic Web, Internet-of-Thing], My fellow IBM bloggers Jack Mason and Adam Christensen pointed me to a crazy new product called "Mir:ror" that connects to your PC or laptop.
At first, I thought it was a another product spoof, like Onion News Networks'video of the [Apple MacBook Wheel] that eliminatesthe need for a keyboard.But no, this product is real, from a company called [Violet]. The mir:ror, the internet-connected rabbits, and the tiny postage stamps called "ztamps" with embedded RFID chips that allow everything to be interconnected.I can see a lot of interesting uses for the ztamps. Squishing CD-romsor memory sticks inside presentation folders was always awkward. Butthese are small, flat and discrete. I don't know how many GBs of storage each ztamp holds, but they look cool, don't they?
Just another example of becoming a smarter planet!
I am in Toronto, Canada. It is a lot cold and rainy here, worse than last week in Seoul, Korea.This looks like a slow news week, so slow that the only news here in Canada is the possibility of anew 5-dollar coin. I thought I would make this week's theme about enterprise applications.
IBM doesn't make these applications anymore, we have decided to focus on our core strength, to be the best IT platform to run other people's applications. This means being the best IT systems, software and services company. However, many of the companies that make enterprise applications are both cooperate and compete against parts of IBM, what we call "coopetition".
Let's take a look at some acronyms in this space:
"Enterprise Resource Planning" represents all the basic applications that business need to run theirbusiness, including: finance, accounting, human resources, and manufacturing. The focus here is to streamline operations and make the workforce more productive. Before IBM, I ran my ownsoftware development company, Pearson Kurath Systems, and we developed ERP applications for clients oneby one, customized to their industry requirements.
"Customer Relationship Management" or sometimes "Client Relationship Management" help companies identifyand retain their customer base. Focus here is to increase customer satisfaction and loyalty.
"Supply Chain Management" help track supply and just-in-time inventory demand, sharing the information withkey suppliers and distributors. The focus is to manage inventories down to nothing, and improve speed to get products out to market.
"Business to Business" refer to procurement, purchase orders, and collecting payments over the internet.One of my pet peeves are acronyms that use "2" to mean "to" and "4" to mean "for".
"Human Capital Management" deals with managing costs of Human Resources (HR) and coordinating servicesfrom outside organizations.
"Knowledge Management" refers to sharing and collaborating information. This is not just email and instant messaging, but also online calendaring, experience repositories, client case studies, and anecdotes.
This week I will cover applications that address these, and how they relate to storage.
Last Friday,The "Greater IBM Connection" team held a "red carpet" event, showcasing the winners of the Second Life "machinima".It is best explained on the Linden Lab website:
Machinima is the art of making real movies in virtual worlds.
Movies made in Second Life use the world's building, scripting, and avatar customization tools, working in real-time collaboration with people around the globe. You can use Second Life as your own virtual back lot, soundstage, choreography studio, costume and prop repository, and special effects house.
On the news today, they mentioned it was "Happy Pi Day". Today is the 14th day of the 3rd month, and "pi" is about 3.14159, the ratio of the circumference of a circle to its diameter. So, in Tucson it is celebrated on 3/14, at 1:59pm MST.
The ratio has a lot to do with storage.
Tape wrapped around a hub. Tape is thin, but not completely, so wrapping hundreds of meters on tape results in a change in diameter of the spool. This impacts the rotational velocity needed to get the linear meters-per-second on the tape media consistent as the diameter changes when you wind down from a full spindle toward the hub. IBM has variable speed motors and other clever technologies to handle this adjustment.
Disks spin at consistent speeds, but tracks on the outside edge travel faster across the head than the inside tracks.Currently, the top speeds for disk are 15000 Revolutions per minute (RPM). As faster rotational speeds are investigated, the researchers find they need to make the diameters smaller to compensate.
The diameters of disks were based on "U", the unit height of standard 19" racks. A "U" is 1.75 inches, and standard floppy diskettes were 5.25 inch (3U) and 3.5 inch (2U). For those who have a difficult time remember how many inches a "U" is, it is the height of a standard two-by-four (2x4) piece of lumber.
The value of "pi" has been calculated to over a billion significant digits. Here is a cuteapplet to use if you ever need the value to any level of accuracy.
Well it's Tuesday again, and you know what that means? IBM Announcements!
Today, IBM announced an exciting new addition to the IBM System Storage™ product line, [IBM Spectrum Storage™], a family of software defined storage offerings.
To understand its significance, I need to explain a few things first. Software defined storage is part of a larger concept of software defined environment.
How is software defined environment different than what you have now? In every data center, you need to map business requirements of an application workload with an appropriate set of IT infrastructure, including server, network and storage resources.
The traditional approach involves an application owner or database administrator reviewing the business requirements documented for the application, calling the server, network and storage administrators, who match those requirements to appropriate IT hardware and notify the folks in facilities to rack and stack the gear accordingly.
In a software defined environment, Application Programming Interfaces (API), Service Level Agreements (SLA) and Orchestration workflows can automate the request for the appropriate resources. This is referred as the "Control Plane".
Responding to these requests, the software can provision the appropriate server, network and storage resources required. Server, network and storage virtualization, standard interfaces and deployment technologies exist to make this practical. This is referred to as the "Data Plane".
Any time new a way of doing things is introduced into the world, there could be some resistance. Let's tackle the three most frequently stated objections:
"IT infrastructure resources are rare and expensive! Administrators need to control or approve how resources are doled out!" An objection to self-service automation is the fear that employees would take too much.
If you have a bank account, Automated Teller Machines (ATM) can restrict the amount of cash you can take out, based on what is appropriate per request, or per day, with an upper limit of what you have in your personal checking or savings account. You enter your debit card and PIN into the "Control Plane" keypad and out comes a stack of 20-dollar bills from the "Data Plane" slot. In a software defined environment, you can limit requests through quotas and resource pools.
"Some application workloads are more important than others! Another objection is that every workload will be treated in the same standard way, mission critical workloads and dev/test would be treated alike.
At the gas station, you can select different levels of octane gasoline. You enter your credit card and zip code into the "Control Plane" keypad and selected octane comes out of the "Data Plane" hose. In a software defined environment, resources can be provisioned with different Quality of Service (QoS) levels.
"Different applications require different combinations of resources!" Another objection is the fear that fixed combinations of server, storage and network resources will be stifling to innovation and productivity.
At the vending machine, you can choose which candy bar and which chips to have with whatever soft drink you choose for lunch. You enter your bills and coins into the "Control Plane" slot, select the row letter and column number for your snack of choice, and then fetch your purchases from the "Data Plane" flap. In a software defined environment, a Service Catalog can offer a virtual menu of different server, network and storage resources to be combined together as needed.
These concerns are addressed well enough in software defined environments, in general, and with IBM Spectrum Storage family of products, in particular.
(Nostalgia: I remember the days before self-service automation. At the bank, I had to stand in line at the bank until I could to talk to a human bank teller to get cash from my savings account. At the gas station, human gas attendants would come out and pump the gas for me, check my oil and wash my windshield. And at a restaurant, I felt like I waited an eternity from the time I ordered my meal to the time the human short-order cook had it ready and human wait staff delivered it to my table. These all seem silly today, doesn't it?)
ESG Analyst, Tony Asaro, talks about the many small storage startups having aBillion Dollar Impact on the storage system industry. Tony has counted over50 storage system vendors that are now in the marketplace. Is it really that many?Most of the time, the media only focus on the top seven major players, but I agree that big players like IBM should take trends about small startups like this seriously.
EMC Blogger Chuck Hollis suggests that this trend might be the start of a squeeze play, where top players and new upstarts squeeze out the middle playerslike Sun and HDS, in his postDesperate Times In Storage Land?
(His statement that IDC and Gartner have listed EMC as number one in "almost all"market segments is perhaps a bit misleading. IBM is number one in overall storage hardware, as wellas leading in tape drives, tape libraries, tape virtualization, and for that matter,disk virtualization. I don't know if IDC or Gartner count EMC Disk Library in the "tape virtualization" category, or if either analyst distinguishes between "cache-based" versus "switch-based" disk virtualization as separate categories.Perhaps Chuck should have qualified this to say "almost all of themarket segments that EMC does business in," which of course is better than the othervendors in the middle.)
I didn't really have a theme this week, still recovering from jet-lag from my travels through Japan, Australia, China.
Gary Diskman has an amusing blog entry about a Funny disaster recovery job posting. It is not clear if he is being completely tongue-in-cheek, or a bit cynical. However, it rings true that you get what you measure, and some managers look for easy metrics, even if there are unintended consequences.
Western medicine works this way. Rather than paying your doctor to keep you healthy, you pay him per visit, to get refills on prescriptions, check-ups on medical conditions, surgeries and so on. While Eastern medicine is focused on keeping people healthy, Western medicine profits more from resolving "situations".
I have seen similar situations on the "health" of the data center. In one case, the admins were measured on how quickly they bring back up their web-servers after a crash. They had this process down to a science, because they were measured on how quickly they resolved the situation. I suggested switching from Windows to Linux, a much more reliable operating system for web-serving, and showed examples of web-servers running Linux that have been up for 1000 days or more. Management changed the metrics to "average up-time in days" and magically the re-boots all but disappeared, thanks to Linux, but also thanks in part to shifting the incentive structure. Perhaps some of those earlier situations were "artificially created"?
Back in the 1980s, I was working on a small software project that was about 5000 lines of code. In those days, testers were measured by the number of "successful" testcases that ran without incident. Testcases that uncovered an error were labeled as "failures" to be re-run after the developers fixed the code. When I declared my code ready for test, the test team ran 110 testcases, all successfully, and they were all rewarded for meeting their schedule. I, on the other hand, did not accept these results, met with them and told them I would give them $100 each if they could find a bug in my code in the next week. Nobody writes 5000 lines of code without some error along the way, not even me. (As one author put it, more people have left earth's gravity to orbit the planet than have written perfect code that did not require subsequent review or testing. It's so true. Good software is difficult to write.)
The test team accepted the challenge, and found 6 problems, more than I expected, but at least I felt more confident of the code quality after fixing these. As I suspected, the unintended consequence of counting "successful" testcases was that testers would write the most simple, basic, least-likely-to-challenge-boundaries testcases to ensure they meet their numbers. My experiment was costly to me, but more importantly was a wake-up call for the test management, and they realized they needed to re-evaluate their test procedures, metrics and terminology. This was a long time ago, and I am glad to see that the overall "software engineering" practice has matured much over the past 20 years.
So, my advice is to determine metrics that have the intended consequences you want, while avoiding any negative unintented consequences that might undermine your eventual success. People will quickly figure out how to maximize the results, and if you can align their goals to company goals, then everybody benefits.
Well, I'll be blogging from Mexico next week (yes, it is a business trip!). Enjoy the weekend.
Continuing my coverage of the of the [IBM Edge 2013] conference, I have some photos of people I ran into at the Solutions Center.
Here is Sarah Hale at the Emulex booth. Emulex is one of our suppliers for host bus adapters (HBAs), headquartered in Costa Mesa, California. There is an ongoing controversy at IT events like this on whether to fly in experts from the home office (in this case, the Emulex home office is not far away) or use [locally available talent]. Some of those working the booth seem to hide their residency, while others are proud of where they live. When I asked Sarah how long she had been working for Emulex, she had the best answer of the week ... "Since 2 O'clock!"
For my readers who complain that I only appear to take pictures with beautiful women at these events, I present a counter-example. Here is Lang Levstek, a good friend of mine from Detroit. Officially, he is an IBM Storage Sales rep across Michigan and Northwest Ohio, and I have flown out to visit his clients several times this year. His wife took the photo and noticed that Lang and I both wear identical wristwatches, a detail we had never noticed before.
Some have asked me how I am able to get so many people to take pictures with me. In this case, these two ladies, Paige Taylor on the left, and Kate Williams on the right, both from [Centerline Digital] yelled "Hey, There's Tony Pearson, let's get a picture with him!" When I was the chief marketing strategist for IBM's System Storage product line, I worked closely with the team at Centerline Digital to develop marketing collateral. I will be going to Raleigh, NC in a few weeks, so I may just have to stop by to visit their new location!
The folks over at Bridgeworks in United Kingdom have developed an awesome storage protocol accelerator called [SANslide] that helps with remote replication across long distances. Here is April Trinidad, who works for [Agilesys], the Master Distributor of the Americas for SANSlide products. Bridgeworks and Agilesys were on hand to promote the [SANSlide 150V7KSVC] that supports Storwize Family products.
This is Julie Dufour from IBM Worldwide Marketing on the Tivoli Software side of our business. The Tivoli team has been renamed the "Cloud and Smarter Infrastructure" group, so if you see "C&SI" on people's business cards, now you know what that stands for. Julie has been involved with IBM Pulse events. Next year's [IBM Pulse 2014] conference will be held once again at the MGM Grand in Las Vegas, Feb 23-26.
Here is Jennifer Dennis from our Austin facility. I went to school at the University of Texas at Austin, and am often back in Austin to help out the EBC there. Like Tucson, Austin has both hardware and software labs, and Jennifer is from the Software side.
It has been said that all women look both taller and thinner when they take a picture next to me. This tall one is Moran Mazig, a relatively new IBM storage sales rep. She came from Israel and now works in the New York area. You might think she is standing on a box or something, but no, we were standing on level ground. She is literally that much taller than me. This is not an illusion!
Here is Joanne Blais from IBM's Corporate Headquarters. I have only been to HQ once in my career, back when I was chief marketing strategist, filling in for the VP of Storage to present our numbers to Corporate Marketing leadership.
Here is Kelly Groff, from IBM's recent acquisition of Texas Memory Systems. She was there working the booth to help answer questions about IBM's FlashSystems line of all-Flash arrays. Lurking in the background is my Tucson colleague Ahmed Almoustafa, our Storage Front Lines mission manager.
Here is Jessica Duda, a new storage rep in the Seattle area. I have family living now in Seattle, so I hope to see them the next time I visit clients with Jessica in Washington State.
I have a lot more photos of the event, so I will stop right here and continue with another post tomorrow.