I read a very interesting article in the Wall Street Journal Online about how social networking sites have sprung up based on professional industries. For example, Sermo is an online community bases social network for doctors. The article even goes on to show how one doctor might of saved the life of a cancer patient because of his collaboration through social software. Other industry specific social networkings are also on the rise. INmobile.org is focused on the wireless telecommunications industry and the Reuters Group plan to launch a finance social network site tentatively calling Reuters Space. Imaginative companies have also created social networks for dogs, bikes, and sneakers.
It's clear that social software is on the rise. The article also goes on to state "social-networking sites attracted more than 110 million unique monthly U.S. visitors in July, up more than 40% from the previous July." While Lotus Connections is a leader and innovator for social software for the enterprise, we already have companies leveraging our software to build their own community, retail, and service based social networks for the customers and the general population.