Sadly, I am no longer employed by IBM, so this blog which started as a team blog for the IBM Business Partner Technical Strategy Enablement (IBPTSE) Telecom team no longer represents IBM in any shape or form. As I became the Chief Telecom Architect for IBM for the WebSphere brand worldwide, I continued to write posts. The WebSphere brand merged into the new Cloud brand in 2015 and I retained the same role working with Telcos all around the world to design software solutions to solve their business problems. I left IBM in 2017 and am now working for DGIT Systems
, a small IT company focused on helping Telcos be more agile through alignment with TMForum Frameworx - particularly for Order Management and Fulfilment solutions. My hope is to continue/resurrect this blog on Telecom business issues and technology.
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In just five months, Bharti Airtel's App store has had over 13 Million downloads. What a terrific example of a Telco App Store in action and (presumably) making money for the Telco. This article came across my screen this afternoon and given my previous posts about Bharti's App Store
and carriers wanting to get into them
(something I've seen all over Asia) to try and arrest some of the revenue bleeding to Apple (and to a lesser extent Google, Nokia and RIM) through single brand (phone) app stores. http://www.telecompaper.com/news/printarticle.aspx?cid=742043
- Thursday 24 June 2010 | 03:29 AM
The article is really brief, barely a footnote, but it does lay out some interesting facts:
- 13 Million downloads since Feb '10
- Over 71,00 Applications available, up from 1250 at launch
- Support for 780 different devices
- 1.2 downloads per second
I guess having over 200 Million subscribers does help achieve these sorts of numbers
. I have some a bit of background about Airtel's App Central store and the technology it uses, much of it IBM technology. IBM Portal and Mobile Portal Accelerator are used to drive the interface which is able to support over 8,000 different devices from iPhones to WebTVs (remember them? They seem to be making a bit of a comeback at the moment) and everything in-between. These screen dumps are from their old mobile site - I will post some new ones if I can get them soon. Technorati Tags: app_store, bharti, airtel, telco, mobile_portal, andrew_larmour,
Airtel's App Central on a PC
Last week, Bharti Airtel launched their new App Store - upping the competitive stakes in India. As I mentioned in my post - App Stores, Are they right for Telcos?
Telcos are looking to add value beyond just providing the transport. Time will tell how successful they are, but I think it could be worth watching. Bharti have a huge subscriber base, India has one of the lowest ARPU values in the world, so I guess they see it as a vital step to raise the ARPU above their competitors.
New Delhi, February 09, 2010 :Bharti Airtel, Asia’s
leading integrated telecom service provider, today announced the launch
of India’s first mobile applications store - Airtel App Central. Now,
Airtel mobile customers can transform their basic phone into a Smart
Phone by accessing over 1250 Apps across 25 categories for their
business, games, books, social networking and other needs. Offering an
easy single click purchase – with no credit card required – the cost is
automatically added to the customer’s mobile bill or deducted from the
available talk-time. Starting as low as Rs. 5, Airtel App Central will
offer local and regional Apps for customers across the length and
breadth of the country.
If you would like to read the complete press release, check it out at: Bharti Airtel launches Indias first mobile app store
PS. I know I was going to write about NBN projects this week, but time tends to get away from me when I am traveling. Sorry - still to come...