Sadly, I am no longer employed by IBM, so this blog which started as a team blog for the IBM Business Partner Technical Strategy Enablement (IBPTSE) Telecom team no longer represents IBM in any shape or form. As I became the Chief Telecom Architect for IBM for the WebSphere brand worldwide, I continued to write posts. The WebSphere brand merged into the new Cloud brand in 2015 and I retained the same role working with Telcos all around the world to design software solutions to solve their business problems. I left IBM in 2017 and am now working for DGIT Systems
, a small IT company focused on helping Telcos be more agile through alignment with TMForum Frameworx - particularly for Order Management and Fulfilment solutions. My hope is to continue/resurrect this blog on Telecom business issues and technology.
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New App Store for Bharti Airtel (a very big telco)
Last week, Bharti Airtel launched their new App Store - upping the competitive stakes in India. As I mentioned in my post - App Stores, Are they right for Telcos?
Telcos are looking to add value beyond just providing the transport. Time will tell how successful they are, but I think it could be worth watching. Bharti have a huge subscriber base, India has one of the lowest ARPU values in the world, so I guess they see it as a vital step to raise the ARPU above their competitors.
New Delhi, February 09, 2010 :Bharti Airtel, Asia’s
leading integrated telecom service provider, today announced the launch
of India’s first mobile applications store - Airtel App Central. Now,
Airtel mobile customers can transform their basic phone into a Smart
Phone by accessing over 1250 Apps across 25 categories for their
business, games, books, social networking and other needs. Offering an
easy single click purchase – with no credit card required – the cost is
automatically added to the customer’s mobile bill or deducted from the
available talk-time. Starting as low as Rs. 5, Airtel App Central will
offer local and regional Apps for customers across the length and
breadth of the country.
If you would like to read the complete press release, check it out at: Bharti Airtel launches Indias first mobile app store
PS. I know I was going to write about NBN projects this week, but time tends to get away from me when I am traveling. Sorry - still to come...