So . . . . what is meant by customer centricity? And why really is it important?
The term customer centricity is being used more and more today in executive board rooms and strategic planning meetings, in organizations of all sizes and in all industries. The exact definition can vary somewhat from one organization to another, but essentially it means that to thrive, organizations must understand their customers at a personal, individual level, and must use that understanding to transform the way they run their business. ... [More]