As new mobile apps have found their way onto our devices so too has the amount of data we consume. Prior to 2007, did we know that booking a flight, choosing a seat, receiving an electronic ticket, making a payment, checking live flight status, and tracking a journey on our phones was just around the corner?
The scope of data consumed has increased to be more informative to the consumer. Competition for delivering information to our devices has intensified as marketers vie to attract our attention and win our focus and business. We have quickly adapted to the new order and enjoy the benefits of mobile technologies to:
- Talk to friends via video across the world
- Search for extended shopping options
- Learn about healthcare improvements
- Effortlessly manage our bank accounts
- Personalize our needs of products and services
- Track people or goods
- Be available to others for immediate contact
True, we could do some of these things before 2007, but not with the intensity we can now - and while on the move. It appears to be socially acceptable to carry our mobile devices everywhere with us. Perhaps it is the need to connect with others that drives us to have them constantly close by.
Our appetites for new apps and managing the aspects of our lives has made us want more; we now have post 2007 expectations. We want apps that are easy to use. We want to be able to do what we want, when we want, and how we want. And we want the information now. We don’t want a drawn out process to achieve it, we just want to do it and be on our way.
Our expectations will continue to rise. New mobile apps will extend in functionality and scope and will create a more competitive space on the mobile device. As consumers we will expect continuous quality improvement, creativity, and value.
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