I suspect many of you are scratching your heads today, saying "IBM bought the Weather Channel???". Well first off, we bought "The Weather Company" which includes an amazing cloud-based data ingestion and analytics platform, a very successful B2B business that includes a solution that makes all of my airline flights smoother by providing plane to plane awareness of bumpy air, a proven weather prediction capability that has some of the highest accuracy in the world, and a B2C business that includes a smartphone app that is the most used app in existence today.
And when we think of weather, its much more than knowing it will be sunny tomorrow. Its detailed micro-forecasts that allow us to know the specific weather for a specific local at any time of the day. Its the ability to be pre-warned of impending weather events like extreme winds, lightening, or hail storms. Its heat indexes, windchill, dew points, pollen indexes, UV indexes, etc etc etc. All of these elements of weather when coupled with the awareness that the Internet of Things will bring as everything becomes connected created so many new opportunities.
Now lets think about all of this data in a world that has the Cognitive Insight capability that IBM Watson provides and will grow to provide ... the possibilities are truly endless.