Vice President, Rational Complex & Embedded Systems
IBM Software Group
Engineering is filled with a rich technical language which can make any outsider feel as if they are on another planet. The terminology gets even more complex as you move deeper into industry an industry context. It takes a real gift to be able to convey the power of technical solutions in terms that are clear and understandable and in a way that demonstrates the business value. This short video (it is a spoof, not a real product promotion) has always reminded me how not to communicate. It so too easy to be confusing when talking about technology.