What weighs 35,000 lbs, rests 55 ft off the ground, and is can prevent 18 tons of carbon from being released into the air? A very green dragon that can hold it's breath?
Kind of...Ricoh has launched an eco-friendly billboard in Times Square. Instead of being connected to the electric grid, the 47x126 foot board is powered by 16 wind turbines and 64 solar panels. The billboard, will generate its own electricity, a first for Times Square.
When it comes to leadership by example, Ricoh is the real deal. Spend some time on their web site http://www.ricoh.com/environment/ to appreciate the extent of their commitment.